cost

The immediate cost for Musk to break with Trump

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Tesla collapses 14% after The open war between the president of the United States and the richest man in the world. The actions of the electric car manufacturer lost 34,000 million dollars of value in a single day, marking the second largest daily fall in the fortune of Elon Musk. Why is it important. Investors immediately translated presidential threats at real risk for the Musk empire. Trump promised to cancel “billions” in government contracts in allusion to a Spacex that depends on NASA. And Tesla needs federal regulators for its autonomous cars. In figures. The loss of 34,000 million marks the second largest daily fall in Musk’s fortune, only surpassed by the collapse of November 2021. Its assets fell to 335,000 million dollars, far from the peak of almost 500,000 million that it reached after Trump’s electoral victory. The background. The war began when Musk described Trump’s fiscal project as “disgusting abomination.” The president, visibly irritated in the Oval Office, replied: “Elon and I had a great relationship. I don’t know if we will have it more.” Social networks became the battlefield. Musk said: “Without me, Trump would have lost the elections.” Trump replied threatening to eliminate subsidies: “The easiest way to save money is to end Elon’s subsidies.” Musk culminated accusing the president of appearing in the archives of Jeffrey Epstein. At stake. Spacex has contracts worth $ 3,000 million, according to The New York Times. Tesla benefits from tax credits that Trump plans to eliminate, which could cost 1.2 billion annually according to JPMorgan. Both companies depend on federal regulatory decisions. Only a few hours after the confrontation, the White House scheduled a call for Friday. Trump tried to calm the spirits: “It’s fine, it’s going very well.” And Musk reculled on His threat of dismantling the Dragon ship. Reconciliation seems more tactical than definitive. As Musk said: “Trump will be three and a half years as president, but I will be here for more than 40 years.” In Xataka | Elon Musk and the US government have broken their relationship in the worst way: putting the international space station at risk Outstanding image | Wikimedia Commons, White House

Today’s cars are more expensive because they have filled with technology. And that has another added cost: go to the workshop

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Too much electronics. It was one of the usual criticism when electronics began to take the controls of cars mechanics and it became difficult to know what was failing without a diagnostic machine. Since then, the weight of electronics has not stopped growing but in the last five years its weight is so great that facing a breakdown compromises any pocket. And there is data. 60%. That is what has grown up for repairing a vehicle in the last five years, according to A study by Valuepenguin.comspecialized in personal finance, collected by Automotive News. The data is problematic because this is united an extra cost in the price of insurance and, therefore, a general increase in the maintenance of the vehicle. The data refers to the US market where they indicate that the average cost of having a new vehicle was $ 12,297 per year in 2024, experiencing a increase in $ 115 compared to 2023. Here you take into account the price of paid monthly payment, insurance, fuel … Less accidents but more expensive. The study ensures that the evolution of the systems have helped to report 25% less notices to insurance but, also, an increase in them because repairing the technology of a new car is extremely expensive and complex. Thus, the average cost of insurance in the United States is $ 2.101 a year. In Motorpasion They collect that these repairs are extremely expensive when we go to the most advanced security and driving help systems. Repair or replace the digital mirrors of a Audi e-tron It costs between 800 and 1,500 euros. Parking sensors (exposed if you park on the street) may have a cost of between 275 and 900 euros if they have to replace them, according to 20 minutes. And the prices of the rear view camera are around and exceed 1,000 euros. Too complex systems. The biggest problem facing who has had an accident with a new car is that the number of establishments where you can repair your car are scarce. They point out in Automotive News that manufacturers force the workshops to start an extremely exhaustive protocol to calibrate the systems. And it has logic because “a misaligned sensor in a single grade can divert its operation between 1.68 and 91 meters,” according to Hami Ebrahimi, commercial headquarters commercial for Calliber Collisionspecialists in the repair of safety systems for the vehicle. They ensure in the middle that adapting the facilities to be able to carry out these repairs can have a cost of between 600,000 and 1 million dollars per workshop. That are also not used. The paradox is that it is not entirely clear to what extent these systems are being used. According to JD Powerthe reports of unhappy customers because they do not fully understand how to activate driving aid functions or have problems with them have shot themselves in recent years. This leads customers to omit their use. Cars have been filled with a very expensive technology, Little used And that, in addition, it is extremely expensive to repair. And it is important to do these repairs because, as they point out in Automotive Newsthe interconnection of systems means that if, for example, we do not repair the sensors of a bumper we will be disabled by emergency braking functions, an aid that is only visible when you need it most. And that are mandatory. At least in Europe, where institutions force our New cars arrive as standard With the following security assistants: Reverse camera with cross traffic alert Emergency braking Lane output alert Smart Speed ​​Assistant Fatigue and drowsiness detector Black box Belt alert in the rear seats Systems to install an breathalyzer Increasingly complicated. All this results in maintaining a car is increasingly complicated. First because these systems have helped a Increase the vehicle of departure but also to a rise in insurance that In Spain they are marking records In 2025. To this we must add the fuel price increase. Issues that especially affect the low range and the prices of second -hand cars. The first because the floor of the price of the car has risen with systems that, According to brands like Daciathe client turns off just get on them. The second because the increase in the new car Raise the used price And, in addition, it makes it difficult to The client passes through any workshop to solve the possible problems that arise over the years. Photo | Maxim Hopman In Xataka | The purchase of a new car is now very expensive. And the industry knows that it can’t hold it

A man has survived an accidental flight of 8,000 meters high. The video of the feat has cost him expensive: it occurred in China

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To get an idea, 8,000 meters high equals what is known as “Death” area In mountaineering, that point where the atmosphere is so thin that the human body cannot survive much time without supplementary oxygen. We talk about an altitude similar to CIMA DEL Mount Everest (8,848 meters), and higher than the usual flight of many small commercial aircraft (below commercials, of course, which usually operate between 10,000 to 12,000 meters). Well, a man has reached that altitude accidentally. Also He has survived And there is A video. An accidental feat. In architectural terms, those 8,000 meters high would be like stack Torres Burj Khalifathe highest skyscraper in the world with 828 meters, or place several times Mount Fuji one over another. At that point, temperatures fall to tens of degrees below zero, atmospheric pressure is reduced to less than a third of the sea level, and without specialized equipment, even breathing becomes a small miracle. And yet, what began as a simple equipment test ended in an odyssey at such a height for Peng Yujiang, a Chinese parapetist who, without pretending to really take off, was caught by a powerful ascending current in the Qilian mountain range. It started from about 3,000 meters of altitude and, in just twenty minutes, it was driven another 5,000 meters to the sky. With temperatures up to -35 ° Ccovered with ice and with frozen hands, Peng tried to maintain paragliding control and communicate by radio with his friend on land, Gu Zhimin. The man remained more than an hour In the air, he momentarily losing consciousness and landed 30 km beyond of your starting point. A feat, but not recognized. Although the Chinese authorities have recognized the survival of Peg As something exceptional“No one can be 8,000 meters without oxygen and remain alive,” They saidexpensive has come out: a hard sanction has fallen with six months of prohibition to fly for not having registered his flight, which placed him outside the legal framework. The video of the incident we see above, engraved by PEG and disseminated by GU in the social network Douyin, became viral, generating admiration between the public and criticism among the officials, who also punished Gu with Six months of disqualification for disseminating the material without permission. By the way, although some have suggested that Peng could have broken a world record, the authorities ruled out for the Lack of official registration of the flight. Parallelism with an identical accident. Peng’s story remembers that of the record established in 2007 by the German Ewa Wiśnierskawho was also absorbed by a thermal current while flying in Australia and reached no less than the 9,946 meters high. As Peng, Wiśnierska lost knowledge during his flight, although he survived and discovered the altitude reached by reviewing his instrumentation after landing. The difference is that this record was officially recognized, and that of Peng, however extremely it would be, will be relegated to the chronicle of what impossible But not certified. For the Annals, an involuntary, amazing feat … and punished, first in China for the dissemination of graphic material, and then not fitting on the bureaucratic margins of air sport. A true penalty for such a flight. Image | X In Xataka | The British army wanted to celebrate the day D unfolding its paratroopers in Normandy. French customs were waiting for them In Xataka | Jesús Calleja is already a history of Spanish space exploration: its launch is a success and has taken him to space

Disney already knows where to build his next great theme park: Abu Dhabi. And he will not cost him a cent

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Saudi Arabia and United Arab Emirates are immersed in a particular war: to become the focus of large investments to create structures that They seem like science fiction. When one announces a project, the other responds. An example is the battle to see Who builds the highest building. And that same war is in the world of attraction parks. Saudi Arabia It will have the ‘Dragon Ball’but Emirates has just won the fat prize: Disney has announced that its seventh large park will be in Abu Dabi. And the best thing for Disney is that it will be free. {“Videid”: “X9J5TW8”, “Autoplay”: True, “Title”: “Disney and Miral Announce New Theme Park Planned for Abu Dhabi”, “Tag”: “”, “Duration”: “150”} Short. It has rained a lot since Disney opened its last amusement park. Shanghai Disneyland It was its sixth Resort Park and opened in June 2016. It was a milestone of more than 90 hectares with some important changes (such as the typical American ‘main street’, but the ” the ”Mickey Avenue‘), And now Disney seems prepared to make the leap to a new territory. In a brief ad Yas Island. It is a site that is not alien to entertainment, since it is where the circuit of Formula 1 from Yas Marina, where is the theme park Ferrari World And where is also the Warner Bros Movie World. In Xataka The incredible history of marriage that lived 15 years in Disneyland without visitors realizing Plum. Disney will put the licenses and one eye on the project, but to give life to the park will take care of Miral. It is a group of Arab Emirates that is the same as Ferrari’s theme park operates and the truth is that it is not something alien to the mouse company. Tokyo Disneyland was the first outside the United States and already developed it with an external company, and the same happened with Shanghai’s. And something interesting is that it is a play that can leave the company very well. As we read in CNBCthis expansion in Abu Dabi is not part of the 60,000 million dollars that Disney will invest Through the next decade to improve their parks. Apparently, the entire cost of the project will be assumed by Miral and Disney will be in charge of what we commented: to yield the intellectual property of their creations and collect the benefits for royalties. Castles in the air. From the park, yes, it is known between little … and nothing. Beyond the conceptual image that leads these lines, everything else seems like a message too formal. That if it will combine the history, characters and iconic attractions of Disney with the vibrant culture of Abu Dhabi, that if it will be a world class destiny for entertainment and a path between the Middle East, Africa, India, Asia and Europe … and that will be on the coast (there is no other in Yas Island). It is expected that it is not very different from the other parks of the company, since in this Disney has a fairly clear policy and a iron control with which he can give his arm to twist in some elements (the aforementioned ‘Main Street’ absent in the Shanghai park), but with a very defined structure. Nor has there been talk of what attractions the park will have. In Xataka Eating in an amusement park is usually expensive. Then is this Michelin star restaurant by Disney World Parks War. What is clear is that the territory was very juicy for the Bob Iger company. The region is trying to separate itself from the oil business to focus on other sources of income, and there tourism plays a clear role. A brand as recognized as Disney is a caramel too juicy because it is known worldwide, and here it is something that the figures send. Despite the Challenges In parks such as Shanghai or Hong Kong, the company’s parks They generated 8,889 million dollars in the last fiscal quarter of this 2025. It is an interannual growth of 6% (and yes, they grow, but Not to the rhythm they want). It only remains to be expected that Miral, which also has the Warner Bros park of the island, begins with the construction. In the end, this new Disney park is one more piece in that particular war between Emirates and Saudi Arabia (with the imposing park Six flags of qiddiya), but also a strategic decision for a Sector of the Thematic Parks that is burning with Universal and its ‘Harry Potter’ or ‘Mario’ parks, and Warner’s to the other. Images | Disney In Xataka | Disney Adults: how parks are being filled with adults without children who leave the salary in nostalgia (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Disney already knows where to build his next great theme park: Abu Dhabi. And he will not cost him a cent It was originally posted in Xataka by Alejandro Alcolea .

Harley-Davidson wanted to move from thunderous noise to electric silence. The joke has cost him 20 million dollars

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20 million dollars. It is what It has cost Harley-Davidson The experiment of offering an electrical alternative to its classic custom motorcycles. Livewire, the brand that created by and to offer a different path to that of combustion motorcycles, has only managed to sell 33 motorcycles in the first quarter of 2025, 72% less compared to last year. A Lousimo Year Start. In the first quarter of 2025 Harley-Davidson sold 38,000 motorcycles. In the same period, he sold 33 Livewire. In the case of its electric motorcycle division it is a 72%drop, although 2024 was not a good year: they sold 117 Livewire compared to 57,000 Harley-Davidson. The company itself recounts in its account report that there is no demand for electric motorcycles, and that losses in this division amount to 20 million dollars. What Livewire offers. The world of motorcycles is passionate, even more so if it fits in the case of buying a Harley. They are faces, little efficient and with dynamic qualities at least debatable. Even so, they fall in love with thousands of users worldwide for their aesthetics, thunderous sound and quiet travel philosophy. It is not something they have managed to convey with Livewire. Although its slogan is that of “Electric motorcycles with soul”the reality is that the state of the electric motorcycle beyond the urban scooter, is gloomy. Models such as Alpeist S2 have a price of 19,148 and an official 194km autonomy in city, just over 100km on open road. Figures that make practically impossible to bet on one of these motorcycles to the minimum that we want to leave with them. Harley is not alone in this desert. Ego, one of the pioneers in electric motorcycles and the main protagonist of the Moto E category (the electric GP motorcycle), announced its bankruptcy in October 2024. Pioneer marks such as Zero, with barbarities such as SR/S (a motorcycle with 275km autonomy, recharges in an hour and a tip of 200 km/h), are sold in Spain for 23,790 euros. They are especially high prices compared to any of their combustion alternatives, practically double. The passionate element. The electrification in the car is inevitable: it is, for the most part, a utensil to move from point A of point B (a separate question is how much we want to spend on it and how fans we are of motor racing). But, on the road motorcycle, the thing changes. The only rational motorcycle is the scooter. Everything else is the result of passion for motorcycling, weekend routes and, on a great extent, sound. According to Anesdor data, as of April 2025, the electric motorcycle is 4% of the Spanish Total Spanish Park, completely starring scooters (both particularly and, mainly, rental fleets). The future of the motorcycle. Motorcycles, due to their low displacement, are usually much less polluting vehicles with respect to cars. It is something that will increase even more with the new regulations, Much stricter in noise and emissions. Associations such as Anesdor fight for a legal framework in which the motorcycle is protected and can function as a sustainable mobility alternative. The surcharge of electric motorcycles is especially notable, with products that double the price at their combustion alternatives even in the simplest models. If we add that, with current technology, The autonomy is around 100kmthis segment is especially difficult to open hollow. Image | Xataka In Xataka | The 11 cheapest and most autonomy electric motorcycles: the best quality-price options

The magic number that puts Mercadona very much ahead of its competition and that has a hidden cost

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Mercadona has achieved something that seemed impossible in the saturated food distribution sector: A net margin of 3.88% in 2024. Well above not only Spanish or European rivals, but even world giants such as Costco (2.95%), Walmart (2.88%) or Tesco (2.87%). The figure, a trifle compared to other sectors, is stratospheric if we compare it with rivals such as Carrefour, with just 0.93%. Others, such as Dia, Casino or Auchan directly record losses. The supermarket business Historically operates with megic margins (1-2%) compensated for its high volume and cash flow. Mercadona, touching 4%, It is an anomaly. And he has achieved it mainly in the last five years, in which it has gone from 2.7% of 2019 to 3.88% of 2024. In addition, its net benefit has shot 37%, to 1,384 million euros. The 6 keys to unprecedented profitability “Total Efficiency” Model. The figures obey a polished strategy for decades. Juan Roig described the results of 2024 as “from ‘very good’ to ‘spectacular’” during his presentation at the central offices in Paterna. He attributed them to “the good progress of the economy, a great business model and brave decision making,” according to Castellón Plaza. One of Mercadona’s distinctive elements is its commitment to an “efficient assortment.” In other words: a short catalog. Other chains offer between 15,000 and 20,000 references, Mercadona has a rather lower number, prioritizing high -rotation products. It is one of the points that highlights the analysis of Food retaila strategy that “allows you to be more efficient, reach economies of scale and boost the quality of your own brand, all this while offering low prices.” That goes in the next point … Own brand domain. The weight of the distributor brand in Mercadona is overwhelming: its landowner brands, green or deliplus forest represent 58.2% of its sales, according to data from Actuality distribution About 2018. The chain then controlled approximately 44%of the total Spanish market of white brands, far ahead of competitors such as day (16%) or Lidl (11%). This strategy eliminates marketing costs and intermediaries associated with commercial brands. And allows you to set competitive prices without sacrificing margin. Mercadona has constantly invested in improving the quality of these products, developing them together with specialized suppliers to match or overcome the quality of leading brands. A unique relationship with suppliers. The Valencian chain has changed the distributor-professional relationship since the late nineties, when Roig promoted the “interproved” model. As it details INFORETAIL MAGAZINEMercadona “selected a manufacturer by category and granted long -term exclusivity to produce its brands”, working in “open book”: the chain knew the costs of the supplier and jointly set objectives of productivity improvement. Although this model has evolved since 2018 to a broader base of 1,400 “Totaler suppliers“, The philosophy of vertical integration and joint optimization remains. Mercadona negotiates block for all its stores, and that allows you to get conditions that other distributors do not get. The success of this symbiosis is such that, according to The economist“Mercadona suppliers are made of gold”, with growth of more than 10% in their sales during the last year. Logistics and automation. Mercadona operates one of the most sophisticated logistics networks in Europe, with 16 large highly automated blocks that supply their 1,674 supermarkets daily. In 2024, it allocated 276 million euros (26% of its total investment) to strengthen this infrastructure, according to Digital economy. The company has implemented advanced technologies such as the system Figa bridge picking (PPG) In its fresh warehouses, which speeds up the preparation of orders: it allows you to carry fresh products from the field to the store in 24 hours. Less losses and better perceived quality. This obsession with efficiency has raised productivity per employee at 313,545 euros per year, the highest in the sector. Almost null expense and marketing control. Unlike other chains with a lotHere is an example in this house) and not so much to announce products. Trust more on the mouth-a-or and the repetition of purchase. This savings in marketing, which for competitors can mean 1-2% of sales, is direct to the net margin. The company also maintains a relatively simple directive structure. In 2024, he even reduced his management committee to only six members, in front of the sixteen he came to have, according to reports Castellón Plaza. The six members of the Management Committee with Juan Roig in the presentation of results of exercise 2024. That committee came to have sixteen members. Image: Mercadona. No promotions or discounts. Mercadona has no loyalty program, points, coupons or specific discounts. Instead, opt for stable and competitive prices throughout the year. He no longer entrusts his motto ‘Always low prices‘which started at the end of the nineties, and in fact He has explicitly said that it is not his goal to be cheapbut the idea of ​​SPB remains in a certain way: fixed prices instead of specific offers. This saves you promotional marketing costs and constant price changes. In 2024 He reduced 2,000 pricesbut permanently and without this affecting its profitability, according to the company itself. In fact, its gross commercial margin remained stable at 24.7%, confirming that the increase in net profit (37%) compared to sales (9%) is mainly due to internal efficiency improvements, not to make products more expensive. Internationalization problems Mercadona has a 28% market share in Spain and is a baggy leader, but it is having difficulties when leaving other markets. In Portugal he has been for five years but “only” has sixty stores. Although the Portuguese is a market that has begun to give benefits (7 million euros in 2024), Roig has admitted that “it costs a lot” to grow there. As collected The avant -garde“after being forty years in Spain” it is not easy to adapt the model, and international expansion requires “generating managers in the country through internal promotion, which is a long process.” Mercadona has had to adapt its assortment to Portuguese taste and develop a local supplier network. According to Merca2although store sales in Portugal … Read more

Apple anticipates 900 million dollars of tariff impact. It is equivalent to the cost of producing almost two million iPhone

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Apple has released the financial bomb that Wall Street was waiting for: 900 million dollars in extra costs For Trump’s tariffs. The figure, although considerable, is less devastating than feared by analysts, a possible sign of the stealthy preparation that Apple had been executing for months. The backdrop. Apple has exceeded expectations with 95.4 billion dollars in income, but The commercial war Draw a complicated horizon. Actions, in fact, fell 4% after closing. Not because of the present, above the expected, but for what will arrive after June. The market was waiting for clear answers about the future from Apple, but instead received well -calculated evasive. The money trail. Apple has also reduced its sharing repurchase program by 10,000 million compared to the previous year. It is the typical financial movement that goes unnoticed between tariff holders, but betrays a defensive position: Apple is accumulating effective before the commercial storm that is coming. The company that presumed from its treasury now protects it more than ever. Between the lines. “I don’t want to predict the future because I’m not sure what will happen to tariffs,” Cook said in The subsequent call with investors. It is not very common for a CEO to expose its uncertainty, and even less if we talk about Cook, known for its meticulous planning. Perhaps it is a symptom of the real problem: neither an all Apple can foresee the turns of Trump’s tariff policy. Emergency logistics reorganization, diverting iPhone manufacture towards India And from the rest of the products to Vietnam, it is impressive, but improvised: a plan B for which the deadlines have had to be accelerated. At stake. The battle goes beyond 900 million in a quarter: it is for the future of Apple’s business model. It is the sale of premium products with margins far superior to the average of its sector manufactured in Asia. If India is 5% or 8% more expensive than China, as analysts anticipate, it could lead to a blow to profitability. And would go far beyond a quarter. It is the first act of the threat of change for the technological value chain. In Xataka | Apple loses the war against Epic. Fortnite returns triumphant and Spotify already prepares its rematch Outstanding image | Rashed Paykary in Unspash

Temu already shows the extra cost of the products in the US for tariffs and no, China is not paying as Trump said

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Donald Trump defended his tariff plan during the presidential campaign with overwhelming phrases that they were among their followers: “It is not a middle class tax. It is a tax to another country” or “it will not cost you, it will cost another country.” The message was clear: Americans would not pay the price of their commercial war. And after his victory and arrival at the White House, that speech remained. Reality, however, is being quite different. The tariff war has already begins to move directly to the prices paid by Americans. And one of the most visible cases is that of Temu. The Chinese electronic commerce platform, which had earned a hole among the most popular applications in the country for its very low prices, has begun to apply “Import positions”Which exceed in some cases 100% of the original value of the product. Pay for the same. A concrete example helps to understand to what extent the situation has changed. According to NBC dataa pack of three sports shorts for men, which was offered for $ 23.61 with free shipping from China, ends up costing $ 56.36 once applied 32.75 dollars of import surcharge. That is, the customer pays more on tariffs than for the product itself. Bloomberg was a step further and analyzed the 14 most popular articles sent from China. The result was clear: in all cases, import taxes applied in the United States were higher than the original price of products. Temu begins to warn. Given this new reality, the platform has incorporated informative messages to alert users before finishing their purchases. “Imported articles to the United States may be subject to import positions. These charges cover all customs processes and costs, including tariffs paid to the authorities in your name,” can be read on their website. The ‘local warehouse’ label wins prominence. In response to the price increase, Temu has begun to boost the products that are already stored within the US territory. The company groups them under a specific category: “Local warehouse”. Although many of these articles are also manufactured in China, the fact that they are physically in the United States exempts them from new customs charges. Of course, this advantage has its nuances. As NBC itself has verified, some of these products marked as premises have higher prices than before, despite not being subject to surcharges. In other words, dodging the tariff does not guarantee finding a bargain. The context has changed, and that is also noticed in the local stock. The domino effect of tariffs. The price increase comes after a series of decisions that have completely changed the rules of the game. At the beginning of the month, the Trump administration raised up to 145% Tariffs at certain imports from China. Besides, has announced That as of May 2 will eliminate the exemption known as “de minimis”, which allowed most packages with less than $ 800 to enter the United States without paying taxes. Temu, between success and uncertainty. Since his arrival in the United States in 2022, Temu has conquered millions of users with a simple formula: ridiculous prices in clothing, technology and household items. Although the shipping times were long, many consumers were willing to wait if that meant paying less. That strategy, however, staggers now that the costs are rising and the tax advantage disappears. Complaints flood forums. Reddit has become one of the thermometers of discontent. Temu users Share screenshots of its shopping baskets to show the new prices, visibly inflated by import positions. Many express their frustration And they question if it will remain worth buying on the platform. Change seems to be caught by many by surprise. One of the shared captures in Reddit An increasingly uncertain commercial future. Today it is not clear how long the current tariff barriers will remain. China has responded by raising its own tariffs on certain American products Up to 125%and has described “joke” the possibility of continuing to climb. The tension not only affects companies, but also consumers who, little by little, see how the cheapest options are exhausted. For now, the products stored locally would be offering some respite. But if the situation continues, stocks could be exhausted and consumers would end up having to resort to more expensive articles, directly affected by new tariffs. The White House points to Amazon. In the midst of this pressure climate, the White House spokeswoman, Karoline Leavitt, accused the giant of electronic commerce to be “hostile and political.” The reason? An article by PunchBowl News suggested that Amazon was exploring the possibility of showing the exact cost of tariffs at the price of their products. The answer soon arrived: Amazon clarified that this idea was only considered for a specific section of its website, Amazon Haul, which competes directly with Temu, and that it was never contemplated for the main page. Showing tariffs can be seen as a challenge. The idea of ​​detailing these costs is not less: it would allow users to clearly see that, contrary to what Trump stated, the economic impact is falling on them. A warning for all players in the sector. The message to Amazon can also be understood as a signal to other electronic commerce companies. Explicit explicitly the impact of tariff policies could be interpreted as an uncomfortable political position for the White House. Images | Freepik | Theme | The White House In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

The kindness with chatgpt is coming out of OpenAi. The “please” and “thanks” have an absurd cost every month

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Probably these days, doing Scroll In social networks, you have crossed with one of those memes that say everything with an image: a man about to be eliminated by robots is saved at the last moment because, according to one of them, he “always said thanks.” A minimum, almost automatic gesture, which redeems it to machines in the dystopic future and that starts a smile in the meantime algorithm. Obviously, we do not expect robots to take control of the planet. But it is no accident that this idea has become viral. Cinema and literature have been feeding that imaginary between fascination and fear. The funny thing is that, beyond fiction, there is something real in all this: being educated with artificial intelligence (AI) is not free. Our kindness, however routine, costs money. And not precisely little. The functioning of AI is not exactly cheap. When we use an artificial intelligence chatbot, we rarely think about the consumption of resources that each of our requests implies. Chatgpt and other similar systems work thanks to large language models, also known as LLM, which operate in data centers equipped with high performance hardware, such as NVIDIA H100 GPU. The execution of these models, which is technically called inference, requires enormous processing capacity and, therefore, a considerable amount of electricity. To all this we must add the necessary investment to build and maintain these infrastructure, as well as their environmental impact. We know, for example, that many of these centers consume large volumes of water to cool the systems, since this type of computer generates heat. Very hot. There is no consensus on how much each request costs, and the figures vary according to the company. Even so, Sam Altman has given a track. The amazing cost of kindness. A few days ago, a user asked on social networks how much money Openai would have lost just because people add “please” and “thank you” to interact with their models. CEO’s response did not go unnoticed: “Dozens of millions of dollars well spent.” He did not speak of a single interaction, of course, but about the accumulation of millions of friendly messages over time. Click to see the original message in x It is curious that, despite the high energy and economic cost that this represents, Altman considers that it is a justified expense. Should we be kind to an AI? As in any other area, there are people who prefer to go directly to the point and others who choose to maintain a more careful and educated tone. This difference probably also has to do with the way each one communicates in their day to day. And in this context, kindness is not just a matter of manners. A study entitled “Should We respect LLMS? A Cross-Linguistic Study of Prompt Politeness in Academic Performance”Analyzed the role of courtesy in the indications and left some interesting conclusions. Among them, that unfortunate messages tend to generate a worse performance. Although, yes, excess courtesy does not guarantee better results. What seems clear to those who use this type of chatbots daily, and more now that they are able to learn and remember more precision, they can adapt to the user’s tone. If we want a more respectful, more coherent and a little more human interaction, we should probably start by taking that step. Images | X screen capture In Xataka | The hallucinations are still the Achilles heel of the AI: the latest OpenAI models invent more of the account

He will be able to continue selling his H20 GPU for AI in China, although he has cost him a 1 million dinner per diner

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The GPU for applications of artificial intelligence (AI) H20 is the salvation of Nvidia in China. Since the sanctions package officialized by the administration of Joe Biden entered into force November 16, 2023 This is THE ONLY SOLUTION FOR IA That Jensen Huang’s company can sell to its Chinese clients. And, in addition, during the last months it is being a real success. This chip on paper is much less capable than the most sophisticated GPUs that Nvidia currently sells. In fact, this is the reason why the US Department of Commerce has allowed its sale in China in recent months. Its limitations invited us to initially assume that their reception in this Asian country would be warm, but It has not been so at all. According to Business Intelligence semiconductorsince this chip reached the Chinese market in mid -2024 its sales have grown 50% quarter to quarter, which positions it as the most successful Nvidia product today. However, sales of The H100 GPUwhich is more powerful, “only” grows 25% quarter after quarter. In spite of everything since the end of 2024, the H20 Chip is undergoing the scrutiny of the US Department of Commerce. Jensen Huang has added one of his most unlikely successes Gina Raimondo, the Secretary of Commerce during the mandate of Joe Biden, He made this warning to Nvidia In December 2023: “If redesign a chip so that it can be used for AI, we will control it the next day.” The direct allusion to the Jensen Huang company is evident. The return to the US government of Donald Trump and his collaborators far from appeasing the panorama promised to end once and for all for the sale of the H20 GPU in China. The Nvidia business in China has resentful during the last two years as a result of the sanctions imposed by the US For Nvidia this restriction would be a very hard blow. His business in this Asian country has rented during the last two years as a result of the sanctions imposed by the US, and stop selling the GPU that during the last months He has sustained this company in China I would make a difficult wound to heal. These are the circumstances in which Jensen Huang has met with Donald Trumpand has done so with a firm purpose: to ensure that the government allows Nvidia to continue selling its H20 chip in China. The Trade Department, which under Trump’s mandate is being led by Howard Lutnick, intended According to several filters to prevent this week that this GPU continue to arrive in the country of Xi Jinping. However, against all forecast the US administration has suspended, at least temporarily, its export prohibition of this chip. This conclusion is surprising, but there are even more circumstances in which Jensen Huang has achieved his goal. And it is that the general director of Nvidia has approached this negotiation directly with Donald Trump during a dinner at the restaurant of the Mar-A-Lago tourist complex housed in Palm Beach (Florida), which is owned by the latter. It has transcended that Huang and the other diners They have paid a million dollars each for attending this dinner. But Huang has compensated. Nvidia can continue selling its H20 GPU in China. At least for the moment. Although, yes, he has pledged to invest more money in data centers for the US. Image | Nvidia More information | Npr In Xataka | The Nvidia pulse and US administration becomes more virulent. The B20 GPUs for danger

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