compete

Europe invested 15,000 million euros in Northvolt to compete with Chinese batteries. Now it is from the US for a very small part

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Lyten has bought Northvolt. If you have no idea who Lyten is or what Northvolt is, don’t worry, you are not the only one. The basic thing you have to know is that Northvolt was European and had managed to attract 15,000 million euros with a very potential investment of European manufacturers and institutions. But he broke and is now in the hands of Lyten (American). Step by step, we will understand how the greatest hope for the production of electric car batteries in Europe has collapsed and has ended up in the hands of a United States company for a ridiculous price. Lyten Buy Northvolt. For a figure that is not public but that points to just over 600 million euros. Although the terms of the final agreement have not been made public, it is known that Lytena Silicon Valley startup specialized in the supply of lithium-sugar batteries has achieved financing of 650 million dollars until the time of purchase, As reflected on their own website. The final price has not been revealed but in media such as Reuters It is ensured that the company had achieved another 200 million dollars for this purchase. At the moment, it is known that Americans have bought Northvolt “at a small price,” as explained in the news agency. What is Northvolt? This Swedish company was simply the great European hope in the production of batteries for electric cars. In The New York Times They explain that the facilities of this company in Sweden and Germany are among the most advanced in Europe, so they describe the purchase of Lyten as “bold”. His goals were ambitious. They assured that with NorthvoltEurope would go from producing 3% of the total volume of batteries around the world to 25%. To achieve this, the company had 6,500 employees distributed by Sweden and Germany, with facilities that had to reach a production of 60 GWh in Germany. Sustained by a huge investment in R&D. What happened? That broke at the end of last year. The company had announced that I couldn’t cope with their debts (5,800 million euros) and that had to dismiss 1,600 employees. A few months before, BMW canceled an order of 2,000 million dollars In batteries after Northvolt confirmed that he could not give them in time. As domino pieces, everything ended up falling. And, consequently, with the banking company, its facilities, workers and resources were a bargain for anyone. For anyone who dares to face years of losses in the hope of earning money. Lyten has been the company that has taken the front. Lyten. The American company specialized in the production of sulfur-lithium batteries (which is contributing to the US armed forces) has been the one that has confirmed the purchase of Northvoltincluding all its assets (also the projects they had in Canada) but, of course, assuming its debt of almost 6,000 million euros. The company, of which Jeep (Stellantis) owns 2%, believes that with the purchase some of the customers who left the company can return before their fall. The objective is to focus more on the production of batteries for electric cars and return the illusion for a competitive European production against China. However, in Reutersexperts remember that China has cost between 15 and 20 years dominate the supply chain and battery production so it is not realistic to think of short -term benefits. “If you think you can shorten it (this time), then you simply do not understand batteries,” says Rob Anstey, CEO of the Silicon Battery Batteries developer GDI. Lost investments. The most dramatic thing about Northvolt’s bankruptcy is that billions of euros of European companies may have been lost. But, above all, of European public institutions. Volkswagen was the main shareholder of the company (21%) and it is estimated that injected at least 1.4 billion euros. They were not the only ones. It is known that Volvo lifted a Joint Venture with Northvolt by Value of 2.7 billion euros. BMW also invested about 1,000 million euros and had committed another 2,000 million of euros for the purchase of batteries. Scania was also part of the investments. They joined them Financial groups such as Goldman Sachs and various venture capital funds. But we must not forget that in Northvolt he also put public money at stake. The European Investment Bank made available to Northvolt More than 1 billion eurosof which 280 million euros had been contributed and whose last departure (943 million euros) had not been disbursed entirely. To this we must add 700 million euros in direct subsidies committed by Germany and that they have not been delivered but of which Lyten can benefit if, finally, the project of its plant in Heide (Germany) is finished. And also the Quebec government contributed 160 million euros, with the promise of supporting with almost 500 million euros. Photo | Northvolt In Xataka | A new battery made in Europe aspires to solve the cheap electric car puzzle. The key: sodium

France and Morocco have allied to flood Europe with green ammonia. And compete directly with Spain

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In December 2022, in full energy crisis and with the intention of stop depending on gas and oil from Russia, Spain, Portugal and France joined To define the H2Med green hydrogen corridor. The idea was to start producing green hydrogen for electricity generation, something that Spain can contribute thanks to its reserves and Great surplus of renewable. In April 2024, Europe approved the two axes planned in Spainbut a few months later, France reached a parallel agreement with Morocco. This is the Chbika project, and is as ambitious as controversial. Chbika. Europa presumes being a Power in renewablessomething that has been revealed in recent months, but also wants import a huge amount of energy directly from Africa. According to Europe, it is “essential to meet the objectives of the European green pact And to reinforce energy security ”, and within these agreements is the signed between France and Morocco. In October 2024, taking advantage of the visit of the French president Emmanuel Macron to Morocco, and with the presence of King Mohammed VI, an ambitious plan for the industrial production of green hydrogen and ammonia was signed. Goals. This project is driven For a European consortium formed by TE H2, a Joint-Venture of the French groups Total Energies and Eren, but also with the Danes Copenhagen Infrastructure Partners and AP Moller Capital. Their goals are: Build wind and solar infrastructure on land with 1 GW capacity. Green hydrogen production using the electrolysis technique thanks to Desalinated seawater. Use hydrogen to get 200,000 tons of annual green ammonia, mainly for the European market. Green ammonia. Apart from green hydrogen, which is used to generate electricity, the Green ammonia It is a compound formed by nitrogen and hydrogen that is achieved by electrolysis that uses renewable energies. The traditional process to achieve ammonia implies natural gas, so the use of renewables in the process makes it a process without CO₂ emissions. The main use of ammonia is as agricultural fertilizer, but it can also be used as a hydrogen bearer. It has a high energy density and is easier to transport than hydrogen (not needing cooling as extreme as H2), which makes it an energy vector to export hydrogen at long distances. In search of treasure. This agreement seeks not only to strengthen cooperation between Europe and Africa in energy matters, but also consolidates the position of Morocco as a key supplier of clean energy to the European Union. And it is aligned with the Repowereu program that intends to import 10 million tons of green hydrogen before 2030. Although the pact was signed in autumn last year, a few weeks ago the confirmation of land rights in which the plant will be built and advances in technical and legal agreements that settle the bases of the operations that will come below were made. Controversy. Now, the Chbika project is not exempt from controversy. On the one hand, it has been indicated as a Moroccan maneuver to strengthen its position in green hydrogen within Europe, competing directly against Spain. On the other hand, part of the territory destined for the project, in the Guelmim-Oed Noun region, is considered by agencies such as the UN as border or superimposed with areas of the Western Saharaoccupied by Morocco. Activist organizations They denounce that many of these energy projects in Morocco are building On occupied Saharawi territoriesand what is it about *Greenwashing operations* Through clean energy while they continue to oppress the Saharawi people. Spanish plans. Meanwhile … What does Spain do? Well, some of its companies, such as acting or cepsa, They have also signed with Morocco. The objective of the African country is that renewables represent 52% of their installed capacity for 2030 and green hydrogen is a means to achieve it. And, for this, a Moroccan government committee selected five consortiums to develop six green hydrogen projects with the intention of producing ammonia, steel and industrial fuel. Problem? Apart from the competition with Spanish projects, they will be developed in the aforementioned Guelmim-Oed Noun, as well as in Dakhla-Rio de Oro and LaAyoune-Sakia el Hamra, also occupied territories, which can increase diplomatic tensions With Spain and the Sahara. Image | Topsoe Xataka | The price of gas has already reached 2022 levels. Now the European industry depends on one thing: that the cold does not return

ESA prepares for a hypersonic leap. Invictus is his letter to compete with China and the USA on extreme flights

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Just a couple of decades ago, take off from a conventional track and fly five times faster than sound seemed reserved for science fiction. Today, the European Space Agency (ESA) He wants to pave that path with Invictusa Experimental hypersonic platform that could transform the way the old continent accesses space. Invictus is not a missile neither a military plane nor a vertical pitcher. It is an aircraft concept conceived to fly to Mach 5, take off horizontally and return intact to be reused. Its modular structure – you must exchange materials, motors and software – will allow to test very different configurations throughout several campaigns. We are talking about a program funded through instruments such as General support technology program (GSTP) and the Element of Technological Development (Tde) of ESA. The key is to provide Europe with its own technological base on a land dominated by the United States and China. The great enemy is not speed: it is the scoring temperature Reaching Mach 5 does not depend only on engine power. The great obstacle is thermal: friction on the fuselage raises the external temperature to Extreme levels and converts incoming oxygen into a gas that cannot be compressed or used directly. In this sense, Invictus will integrate an engine Early Hydrogen fed, whose thermal exchanger will be able to cool air at more than 1,000 ° C in dozens of milliseconds. “It will provide an invaluable opportunity to test the entire motor flow route, from air intake to the postquemor, at a real scale in an integrated aircraft,” David Perigo, chief engineer of ESA said. Technology does not start from zero. Reaction Engines developed KNOWan atmospheric-aorbital hybrid engine supported in its day by ESA. After the entry in company administration in 2024, part of its team and intellectual property went to Frazer-NASH, which now moves that know-how To Invictus. What were previously laboratory tests will be integrated for the first time into a complete and reusable aircraft, a key step towards European space aircraft. The strategic background is clear: if Invictus demonstrates its viability, Europe could move towards orbital planes capable of carrying out civil and military missions with a difficult rapid and flexibility to match conventional vertical rockets. The Consortium —frazer-NASH in front, together with Spirit Aerosystems and Cranfield University-has 12 months and 7 million euros of initial financing to deliver the complete preliminary design of the vehicle, indispensable step before programming the testing campaigns in flight. The internal calendar points to a first demonstration flight around 2031. While the United States and China compete to dominate hypersonic flight, Europe does not want to stay in the barrier. With Invictus, that spears a clear message: the continent intends to design the future access to space in its own terms. Images | THAT | Frazer-Nash In Xataka | Jeff Bezos’s space company has advanced Spacex in a key milestone to go to the moon and Mars: zero evaporation

The United States and China seem to compete in ia. The reality is that they play completely different sports

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Everyone talks about the “career of AI” between China and the United States as if it were a competition where one will win and another will lose. But in reality there is no career because everyone is playing a different sport. The United States invested 100,000 million dollars in AI in the first half of 2025, pursuing AGI as a technological religion. His philosophy is clear: spending billions today to control the future tomorrow. Giant proprietary models, infinite parameters, the search for the Holy Grail of the AGI. China, meanwhile, has not allocated amounts equivalent to its technological sector. Its approach is as pragmatic as Chinese culture itself: to capture market now, monetize in applications later. This divergence does not arise from abstract philosophies, but three concrete structural forces: Chips scarcity. The OCTOBER US SANCTIONS 2022 They cut Chinese access to the most powerful NVIDIA chips. The paradoxical result: China was forced to innovate in efficiency. Deepseek He managed to match the performance of GPT-4 spending eighteen times less money. Technological restriction forced an economic advantage that the United States, with all its hardware, cannot easily replicate. Capital scarcity. The Chinese risk capital collapsed after the regulations of 2022. Chinese the startups collect funds only after demonstrating product working and real metric uses. In this context, opening the source code becomes the smartest strategy: free marketing, viral adoption and developer ecosystem without acquisition cost. BAICHUAN AI AND ZHIPU AI They achieved financing from Alibaba and Tencent precisely after publishing their open models and demonstrating traction. The concentration of applications. The average Chinese user uses less than ten apps per month, almost all channeled through Wechat or Alipay. The American is around thirty. This structural difference completely changes the penetration strategy. In China, who conquered those few points of mass distribution conquers the entire market. In the United States, you have to fight in dozens of different fronts. That is why it makes sense that Chinese companies open their models: they need adoption speed in those bottlenecks, do not own defenses. The most revealing case is how Wechat chose Deepseek Above Yuanbao, Tencent’s own. The decision exemplifies well Chinese pragmatic mentality: the functional product triumphs over corporatism. Yuanbao was his own, but Deepseek was better. Wechat needed quality already, not in two years. Twenty Chinese car manufacturers and more than one hundred hospitals have made similar decisions, integrating Deepseek into their systems. Each integration expands the ecosystem and increases change costs. Behind the Chinese strategy there is also an emotional component that should not be underestimated. After decades being labeled Copycats, Opening the source code has become a way of demonstrating real innovative capacity. Publishing the weights of a model is equivalent to saying: “Here is our work, examine it, improve it if they can.” It is national pride turned into business strategy. The United States continues to build the most powerful AI in the Universe. China is already selling functional to half the planet. Sam Altman talks about the AGI As a civilizational destination, Chinese executives apply the proverb “interests cannot be eaten” and seek immediate monetization. Both can win their respective sports, but it would be absurd to ask who is winning the World Cup when one plays football and the other to basketball. The interesting question It is not who will win the race, but what will happen when in five years One has built the perfect AGI and the other controls the AI infrastructure that uses half the planet. In Xataka | The Chinese government does not trust Nvidia: its survival in China right now hangs from a thread Outstanding image | Xataka

put their cities to compete with each other

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The United States dominates artificial intelligence, but China already steps on your heels and do not release the accelerator. China bets on a Focus centered on the AI Open Source and Much more efficient models From the economic point of view. But the only AI race is not with the United States, within China there is fierce competition among several cities to rise as the center of the AI. Subsidies. China is supporting AI companies with a carrier. As reported in SCMPthe Shanghai government has launched an ambitious subsidy program of 1,000 million yuan (about 120 million euros) for the artificial intelligence industry. The package is aimed at reducing costs for startups that offer AI solutions and also facilitate their adoption by local businesses. 60% of the money will be used for computing capacity, 30% will go to discounts of third -party AI models and 10% to acquire data to train the models. The other AI race. We always talk about the competition between the United States and China to lead the AI, but there is also a lot of rivalry within China itself. With this plan, Shanghai seeks to be more competitive in front of other cities that are also neuralgic centers for AI such as Hangzhou, Shenzhen or Beijing. Shanghai. It is one of the most important cities in China, but the cost of life is higher and expenses such as the rental of the offices are too high. This makes many startups choose other cheaper cities like Hangzhou. This plan seeks to attract new talent and that more companies Shenzhen. It is the technological city par excellence in China. In it they have their headquarters like Huawei, DJI and Tencent. In addition, there are many robotics companies and like Ubtech either Intellifusion. In Shenzhen they also have ambitious plans to compete in that internal race, such as this subsidy of 545 million euros which was announced months ago oriented to the AI industry. Hangzhou Shenzhen was the center of innovation, but for a while in Hangzhou they are stealing the position. Located only two hours from Shanghai, it has strengthened as the favorite destination for AI and Robotics companies. It is the home of the “six small dragons”, six startups that are leading the sector and among which are Deepseek and UNITREE. It also has its Government program To enhance AI companies and attract talent. Beijing. And the capital could not be missing. Here is the headquarters of some of the most important Chinese companies such as Baidu, Xiaomi, Bytedance (Tiktok), Meituan or JD.com. As for its role in the AI race, more than a Startup hub, Beijing rises as the core of the investigation. Here are The headquarters of the Beijing Academy of Artificial Intelligence and the Beijing Institute for Artificial Intelligencetwo organisms with strong government support. Compete inside to lead out. The internal race does not divert China from its global objective, in fact, it is part of its strategy to lead outside its borders. According to Guo WandaVice President of the Chinese Development Institute: ”China needs a set of nerve centers to overcome the United States, given its enormous size and talent reserve. China thus bets on a coordinated state strategy where everyone competes with each other, but at the same time compete together against the United States. Image | Ayala, Pexels In Xataka | You cannot climb to the Madrid subway with an electric scooter. In China’s, robots are already a passenger

Millions of people are hooked right now to an Olympic Games where cats compete. Cats made with ia

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What happens if together Internet obsession with cats With? Well, well mixed, they can be the ingredients of the next viral success in networks such as the one we have seen this weekend. If you have Instagram or Tiktok, there are many chances that you have seen (or have shared) a video of cats making springboard jump with pirouettes worthy of gold medal. This has cooked this viral liver that has already become a whole Trend 300 million visualizations and upload. The creator of these ‘Kitty Olympics’ has been @PabloPROMPTa Canarian psychologist amateur to create videos with AI. In its networks it has an important sum of followers, but the figures that you have achieved with this video are demential. In the first hours already He was surprised Growth: 1.5 million in just 5 hours. It was just the beginning. Right now it has almost 70 million in Tiktok and 237 million on Instagram. The thing was not there. As we said at the beginning, the video unleashed a whole wave of similar videos, what in the jargon of the networks we would call Trend. In Tiktok, the search ‘Olympics Animals’ returns results where the protagonists are giraffe dogs, capibaras, camels or lions, some of them with several million visualizations. How he has done it. Videos created with AI There are many, but not everyone gets so much impact. The realism of the video and the naturalness of the jumps that cats give is what attracts the most attention. For its creation, the new model of Hailuo aihe Hailuo 2 that was released a few days ago and promised notable improvements in the realism of physicists. While I wrote these lines I have tried the free version of this tool to create these gymnasts and, although it is not as striking as the ‘Michi Olympics’, the result is not bad. Creation yes, but halfway. From the first generative AI tools, the controversies with artists They have been to the agenda, even Some have come to sue To these tools for intellectual property. With the social networks filling with videos made with iaanother problem arises, that of effort and originality; While there are creators dedicating hours to videos of a few seconds, others such as Daniel Bitton They presume “generate 8 or 10 videos in less than 30 minutes” and also the algorithms are favoring them. In the case of the video that this Olympic trend originated, although it has been this user who has published the video on networks, he did so from a Prompt of another user (@fofrai), so it was not an original idea of ​​his. The other face. Although we can discuss the originality or effort it has taken, the video of the Olympic cats has triumphed because it is fun and is very achieved. However, the content created with the networks is increasing and does not always have this sympathetic appearance. A few months ago we talked about ‘AI Slop’ or The garbage that began to flood social networks. The phenomenon consists of videos made with AI (quite disturbingby the way) that he had managed to break the algorithms of recommendation of Tiktok and Instagram. Based on saturating them, they ended up showing these videos to a larger audience. On the other hand, there is the problem of content created with ia that is presented as realas happened a few days ago with the Conflict between Iran and Israel. In response, the platforms like Tiktok are starting to label it. In Xataka | The Ghibli paradox: the most viral success of AI is at the same time a symptom of its problems as a daily product

The first Hermès headphones for Millionaires do not compete in technology, compete in price. For being the most expensive, of course

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In addition to manufacturing handmade chairs, Hermès has earned her prestige of luxury craftsman for her popular (and profitable) Birkin bags. However, the exclusive Maison He has taken an unexpected step. He has tired of making covers For airpods And now it seeks to compete in the high -end technology market launching its first high -end headphones worthy of the cache of your bags. For his first foray into the technological sector, Hermès does not consider competing with The biggest As for technical benefits, but in something that the French brand dominates perfectly: its price. And not precisely because it is the most economical. Making covers for Airpods was not enough Until now, Hermès had collaborated with technological brands such as Apple, just creating leather covers For airpods and other accessories for their devices. However, the firm has decided to go a little further and manufacture its own luxury headphones, in which each unit is handed by its most experienced artisans. According to The published by Luxurylaunchesthe design and development process has been two years and each headset is the result of a thorough work, from the selection of skins to the final assembly. In fact, exclusivity is such that A few units will be producedand each of them is made on request. Touch the image to go to the original message “The idea is not to be able to replicate this 10,000 times as a great headphones manufacturer would. The idea is that the few we do are perfectly done, and that has been a very long learning process,” explains Axel de Beaufort, creative director of Ateliers Horizons. This Hermès artisan workshop based in France, has been responsible for manufacturing for the firm’s clients such unusual pieces such as canoes, disco balls and surf boards, but now faces the challenge of combining artisanal excellence with the technological requirements expected of some high -end headphonessuch as the incorporation of tactile functions to control them or Noise cancellation. The headphones are made of hand -sewn cow hunter skin, metal details inspired by their emblematic Kelly bag, as well as pads and headband coated with lamb skin. In Spain, for the moment They are only available In the color Rouge H. the 11,800 euros that cost It positions them as the most expensive in the market, even surpassing other accessories as extravagant of the brand as the fishing cane of 10,000 dollars or the Mahjong set of $ 43,000. Luxury, but high -end headphones after all Although Hermès has kept a secret many of the technical specifications, it is known that these headphones They can connect Both Bluetooth and Jack cable. In addition, it includes USB C connector and different USB C adapters and 2.5 mm jack connector. The brand promises an “intimate, faithful and envelope” auditory experience and ensures that the sound performance is at the height of the aesthetic promise, with “very high fidelity, subtle reproduction and enveloping silence”, something that we have not been able to verify. Inside they incorporate two 40 mm transducers that allow reproducing a very wide frequency range between 20 Hz and 40,000 Hz. The headphones battery offers up to 30 hours of autonomyaccording to data from the firm itself, and the materials used guarantee exceptional durability and comfort that have already been endorsed by the Hermès bags resist the passage of the passage of time. “It is not just a beautiful object, but about creating a true sound world, an exclusive auditory firm,” is indicated on its website. In Xataka | Hermés’ heir millionaire adopted his gardener. His fortune has evaporated before he reaches his garden Image | Hermes

Chinese cars no longer compete against the West. Compete against the future itself

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For years, the West was the goal. The mirror where Chinese brands were looked at. The standard that had to be achieved. Today, that mirror is broken. Byd, Xiaomi, Zeekr, Nio or Jaecoo and omoda —The new heads of the Chery group in Europe – no longer mimic Tesla, Mercedes, BMW or Jeep. They play on another board. One that did not even exist five years ago. A land where The car is no longer just engine, or prestige, or inheritance: it is a digital platform, it is integrated emotion, It is services fluidity. While in Europe it is still discussed if the electric car can be profitable and in the United States automotive has become a political fight, In China the car has mutated something different: a living, sensitive, evolutionary object. A product in perpetual beta, as a software that learns, feels and redefines. Each new model launched by Chinese brands is less one car and more a manifesto, a declaration of intentions. Plus a commitment to the future than an answer to the present. He Xiaomi Su7 Ultra It is not an improved alternative to Model 3. It is a complete reinvention of the Premium car idea: 800 km of autonomy, ultra -grape load of 370 kilometers in 10 minutes, indoor level, native digital ecosystem, emotional assistants. The car not only drives: he lives, he feels, he talks. Byd, with all its brands, carries this transformation even further: models such as the Yangwang U8 or the denza Z do not offer luxury by themselves, but luxury as an emotional extension of technology, with an absolute domain of the software and an obsession with the user’s sensory experience. Each gesture, every texture, each lighting has an emotional purpose, not just functional. Yangwang U8L. Image: Xataka. Denza Z. Image: Xataka. Nio and Zeekr, meanwhile, explore the car as extension of the vital ecosystem: interchangeable batteries in minutes, voice assistants that learn from you, environmental screens that transform the cabin into an intimate space. They do not sell cars. They sell life experiences. And this phenomenon no longer remains in China. We are seeing it in Europe with omoda and jaecootwo brands that the Chery group has brought to Spain with a clear proposal: expressive design, advanced digital interfaces, full connectivity technology at a price that makes it difficult to ignore them. Omoda 3. Image: omoda. He Omoda 5 and the Jaecoo 7 They do not simply seek to replicate a German or Japanese SUV. They seek to build another car idea: more sensory, more digital, more emotional. He Omoda 3 He has consolidated that idea: it’s not just a car, it’s something else. And in their presentation they were insistent with the emotional aspect. In the interview we have published in XatakaCharlie Zhang, vice president of Chery, told us in Wuhu: “The stereotype has deflated at the speed of our sales.” A phrase that summarizes how China no longer needs to imitate anyone: now define its own rules. Because it is no longer just about electrification. Not even autonomy.It’s about redefining what it means to possess and live a car. China no longer seeks to live up to it, but directly design the next level. In Shanghai it was clear: the future of the car is no longer decided in Munich or Detroit. He is incubating in Beijing, in Shenzhen, in Wuhu. And the West, this time, no longer carries the lead. Outstanding image | Xataka In Xataka | I have driven the Jaecoo 5 EV in China: the electric SUV that no longer asks for permission

Elon Musk described Tesla as $ 25,000 as an “absurd idea.” Now he needs it to compete in China

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The electric car market is squeezed. And the brand that has made the most popularize technology faces an uncertain future. The risk of Tesla staying behind begins to be evident without a 25,000 euros car in its range. It was the opportunity to open market but something has had to happen within the company so that we do not see a product that promised to be groundbreaking when everything was in its favor. A promise that is no longer clear if it is a promise. We are five years listening to the car of the $ 25,000 of Tesla. The first time the company put a price and date to the concept was in the Battery Day of 2020. Then the company said we should see the project materialized in 2023. Like so many other promises of the company, this did not happen. And it’s not just that it didn’t happen. Last year, taking advantage of the presentation of its short -term robotaxis project, Elon Musk himself came to qualify that $ 25,000 car as “Absurd idea”. More necessary than ever. The company’s performance has lived in a roller coaster in recent months. Donald Trump’s election as the new president of the United States fired optimism among investors Given Musk’s approach to the new executive. Since the start of the year, performance has been deflated to place in pre-elections. In that growth and subsequent puncture there is a lot of Cult stock but also of bad results. 2024 was, after many years, the first year in which Tesla did not grow And the first months of 2025 are being really bad. As hope, the renewal of a Tesla Model and which should be felt in registration records as of this March. But, in addition, Tesla is seeing how the rivals squeeze. The last to join has been Mazda with its first big electric carlarger than the Tesla Model 3 But rivaling in price. It is not the only case, useful electric cars For day to day and long trips for 30,000 euros They also begin to emerge. And all before the arrival of Toyota. China, a symptom. Of the concerns within the company, its plans in China tell us a lot. The country was first to receive the renewal of Tesla Model Y. In the most competitive market for the electric car, the renewal was essential. Byd’s response has been ambitious shortly after: give away your driving aid systems. The movement is a missile to Tesla that until a few months ago He had not achieved permits to continue improving his functions of driving aid in the country. Of course, it is an argument of sale in front of a more expensive car and that lacks smaller options. That is, it does not have a proposal where they are Great sales of the Chinese market. In Tesla’s bosom they must be more than aware of the problem and, in fact, in Reuters They ensure that the company prepares a cut version of Tesla Model and current. It should be at least 20% less expensive to produce. Later he would arrive in the United States and Europe, according to the sources of the news agency. Something broke. But what happened for Tesla to “abandon” the car of the 25,000 euros? It is difficult to believe that the company has taken a radical turn in its proposal simply by Elon Musk’s designs. In fact, there was already investors who questioned the change strategy when the project was announced Tesla Cybercab. In recent years, Tesla said she had solid bases to think she could reduce production by 50% of their cars. The idea was to make the electric car a kind of small puzzle. But the greater the Gigacasting That so many benefits has given the company, it is more complicated to create the first mother piece. A problem that had been entrenched, according to Reuters. And to this we must add that Tesla does not get the expected economic performance in its 4680 batteries. They were the great promise to lower the electric car and approach the desired $ 25,000 but The results are not being expected. In fact, a group of researchers have evaluated these batteries by confronting them with those of ByD and ensure that Those of the Chinese manufacturer are much cheaper to produce. A thread of hope. As we say, it seems difficult to think that the company has completely abandoned a project that needs irremediably to aspire to be the manufacturer of Dozens of millions of cars which (assures) aspires to be. The appearance of a Tesla Model and trimmed for China is one of those symptoms. But, in addition, rumors have consistency because at the end of 2024 The Wall Street Journal He also claimed that the company is determined to launch a smaller SUV than Model and, although it would not reach the long -awaited border. Therefore, it seems not so much that Tesla does not want to launch an electric car of $ 25,000. Everything indicates that it cannot. The productive processes that sought to save a very high percentage of the costs seem to be struck but the intention to continue offering new more affordable models does seem to be present within the company. Photo | Tesla In Xataka | Musk’s political ambition has turned Tesla into an ideological lightning rod. And the whole company is paying

First it was Broncano. Now, the new TVE director puts the channel’s afternoons up to compete with private

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No one has caught the filtration that TVE will have his own ‘Save me‘, As much as that concept is not entirely exact. The appearances of María Patiño and Belén Esteban in ‘The revolt‘(One of both meetings, two more from Esteban alone) They have been interpreted As consistent confirmations of the presentation of the presenters to public television, as it seems that it will finally be. However, it is more than a signing: behind there are proper names linked to the ‘Save Me’ phenomenon and a medium -term TVE strategy. Rumors of changes. The exclusive televise was givenin information that other media have been confirming: Aitor Albizua, presenter of ‘Figures and Letters’, will lead a daily program for the afternoons in which María Patiño and Belén Esteban will also be. Albizua has achieved unusual data for LA2, such as 5.5 of average monthly fee in February, and this step to La1 (without abandoning the contest that has given him fame) is a jump for the presenter, who will be in charge of a program that will flag one “deep renewal“In the afternoons of the chain. To renew the afternoons. This is how Sergio Calderón, director of RTVE, spoke of the public television plans for that strip, when he decided to cancel the series ‘The Modern’. In ‘RTVE responds‘, The program in which the defender of the audience of RTVE helps to resolve the doubts of the spectators with the directors of the chain, Calderón said that “the curve of audiences of the series benefited from the expectation of the start of the chapter of’ The Promise ‘, our daily leading series of the afternoons, and we saw that its curve depended in excess of the performance of this subsequent offer.” That is, it was a space with possibilities, but “it was impossible to maintain, at emotional and also budgetary rhythm, three daily series in the afternoons.” And there enters a new formula. Who is Sergio Calderón. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (with a certain controversy for the urgency with which it arrived). Calderón worked in Mediaset Spain until March 2024 -was fired by Alessandro Salem, CEO of the group After Vasile-, after 13 years of responsible for thematic channels such as Divinity, Energy and Be Mad. Then he entered as director of content, innovation, marketing and communication of manufacturers Studio (previously the TV factory), a producer known for the creation of ‘Save Me’. He was one of those responsible for the creation of his heir program, ‘nor that we were Shhh’ that has ended up being broadcast and under his own digital channel, Quickie Canal. The popularization of TVE. The signing of Broncano and his Good audience resultsplanting face to that moment untouchable Pablo Motos, confirmed the turn of TVE Towards a more popular televisionprecisely that one that tried to distance Salem’s mediaset with the cancellation of Sálvame. It is in that model where both a hypothetical space with Buenafuente and this program with the rumored Esteban and Patiño (rumors reinforced by statements of both in ‘La Revuelta’, where a “we are available”). What is confirmed is that it will be daily, live, and the Osa Audiovisual Producciones, of the creators of ‘Save Me’ and ‘Nor what we were’ will be managed. For the first time. There were no previous referents of these radical changes in the orientation of TVE, which had always maintained in late cultural competitions such as’ the hunter ‘ – which also leaves the grill with’ Moderna’- and, since September 2024, three series that will now remain in two to give space to the new Magacin. A more radical change than it seems because with this not only face face in the battle of audiences with Broncano, turned and good source, but will also do so in the afternoon Sonsoles Onega and ‘afternoon’. Header | RTVE In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

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