compete

The world is waiting for Depseek’s new great model to compete with GPT-5, but Depseek has other plans: the agricultural AI

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At the beginning of the year, the Chinese startup Deepseek put the world of AI up with Deepseek R1a free and open source model that was placed at the height of GPT-4 or Claude. After the coup on the table, in Depseek they have been quite quiet, but now we know what its next objective is: the agriculture. Before the end of the year. A few days ago Bloomberg reported that Deepseek is working on an advanced and very ambitious agent. He will be able to perform multiple tasks with minimal user intervention and will learn as he works. According to sources close to the company, the founder of the company Lian Wenfeng is pressing his team so that the new agentic model is ready before the end of the year. The company has already taken a step in this direction with the Deepseek v3.1 presentation Just two weeks ago. As detailed by the company in A post in Wechatits new model improves performance in reasoning tasks and agricultural abilities. A step back. Deepseek R2, the expected successor of the successful model with which Deepseek revolutionized the industry making begging. Instead they gave us Deepseek v3.1 and now the rumors suggest that their next great launch will be an AI agent. What is happening? There are voices, such as This Chinese journalistthat they see this turn to the agricultural AI as a way of taking a step back and getting away from the expensive and competitive career of the foundational language models. That The generative AI is reaching its roof It is something that is being talked about Since last year. GPT-5 is the test more recent than The big jumps are a thing of the past. If we add to this that China has a more conservative way of proceeding, with more long -term strategiesDeepseek’s turn towards an agriculture instead of launching Depseek R2 makes sense. Restrictions Although we have seen The most ingenious forms to make fun of themUnited States restrictions on chip export to China are also impacting the plans of many Chinese and Deepseek companies do not get rid. This also involves extra pressure that forces new routes with which to market their products. In fact, there is something striking in Deepseek v3.1 and it is that the model has been specially designed for Chinese chipswith the objective of Avoid dependence on foreign chips. Generate income. The agricultural AI opens another way for Deepseek, one in which you can get benefits more easily. Large language models have a problem: They cost a money and monetize them is not being a simple task. Given this, IA agents rise like a Most reasonable business model. Deepseek R1 has already given a whole lesson in Resource efficiencyIt makes sense that the company wants to opt for the fastest path to the benefits. A more conservative position. Although He has trimmed positionsChina lags in AI in terms of investments and access to the most advanced chips. Despite this, his approach in this AI race is being different. We see it in your Bet on the Open-Source wave “Personified“But perhaps the biggest difference is that, while their competitors in the United States continue to squander billions, in China they are choosing to be more conservative and not waste. This turn to the agents is in that conservative line to achieve a more sustainable industry. Image | Matheus Bertelli, via Pexels In Xataka | There is a city in China that is measured face to face with Silicon Valley: welcome to Hangzhou, the house of the ‘Six Little Dragons’

The Xiaomi Pad 7, the honor Pad 10 and the Lenovo Idea Tab Pro compete in the same land. Only one is reinforced for studies

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When September arrives, for many it means the same: return to studies. It doesn’t matter the race that is being pursued, having the right tools always makes a difference when rendering to the maximum. The laptop is still a safe bet, but it is not the only one. Tablets have become an increasingly solid optionand in some cases they can even match or overcome the computer in certain tasks. In Xataka we resume our format Versus On our YouTube channelin which we face face -to -face devices to discover which one is worth more. We already did it with Sports watches of less than 200 euros and with Two of Amazon’s most popular air fryers. Now the focus is on three very competitive tablets: Xiaomi Pad 7, Honor pad 10 and Lenovo Idea Tab Pro. Our partner Ana Boria has tried these three models, which They are 350 eurosto check if this budget is sufficient to face your mission. For her, there are undeniable aspects: a large battery “to endure without problem as little, an entire day of institute or university, several storage options, and sufficient processor and RAM.” Although they start from a similar price, their differences are evident. The screen size is the first detail that attracts attention. “Of course, to use them in hand, the most comfortable and manageable is Xiaomi,” says Ana. His impressions about the other two are more critical: one feels too large and another adds more weight than expected. The perspective changes when placing them on the table. “To use them on a table, with keyboard or pencil, The truth is that the 3 are very comfortable. To write a lot or read, you appreciate having an extra inches. ”In addition, not everything is productivity, and in the entertainment section preferences may vary. “The 3 tablets have very good quality LCD screens. It has a lot of resolution, high level of detail, good colors and technologies that help reduce eye fatigue,” he explains. Even so, there are differences in resolution and refreshment rate that should be taken into account. The complete comparison is in the video. Ana also analyzed cameras, sound and performance. “Although on paper and according to Benchmarks, The Xiaomi tablet processor is betterthe truth is that the 3 behave wonderfully, ”he says. None of them gave it problems in their work sessions or in times of leisure. In an academic scenario, accessories make a difference. “For me, without a doubt, the keyboard is an almost mandatory purchase. If you are going to use the tablet to take it to class and take notes and notes, I think it is the most comfortable and quick way to work. I already tell you that when I used the Lenovo, I was missing a lot,” he says. The comparative also covers autonomy and artificial intelligence functions. After reviewing all the points, there is a clear winner. You can discover it in our last Versus: The final verdict is there, ready to help you decide. And if you feel like it, share your opinions in the comments, both here as on YouTube. Images | Xataka In Xataka | Samsung Galaxy Tab S11 and S11 Ultra: The new S Pen is the star of armed tablets to teeth

compete for the browser with AI to work final

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Atlassian has agreed Acquire The Browser Companythe New York startup creator of the browsers ARC and Dayfor 610 million dollars in cash. The agreement becomes the business software company owner of one of the most promising startups in the browse sector with artificial intelligence. The reception was less than they expected. The Browser Company was founded in 2019 with the ambition to reinvent the experience of web navigation. Your first product, arcarrived in 2022 with several innovative functionalities, such as its advanced tabs, integrated slate, or its ability to share eyelashes. However, only a small percentage of users took advantage of these characteristics, according to They mentioned From the CNBC. This is how the browser with the the Browser Company The turn to the AI. In June 2024, The Browser Company launched daya simpler browser but focused on artificial intelligence that allows users to interact through prompts with multiple tabs simultaneously. Day you can move data between spreadsheets, consult calendars from Gmail or take advantage of any content with URL to provide your AI models. This approach that The Browser Company opted has turned out to be the real hook for Atlassian. Why Atlassian bets on this. Mike Cannon-Broakes, CEO of Atlassian, He has been a user of ARC since its inception And since then he has dedicated a good part of his time to detect errors and ask the team more functions. Now he prepares to own the project. “Today’s browsers were not created to work, they were built to navigate,” assures Cannon-Broakes. The company sees an opportunity to combine the experience offered by software as an ARC service with the abilities of the day to create an optimized browser so that workers obtain the knowledge they need for their tasks in a easiest way. Business Strategy. Atlassian, who has more than 300,000 clients, plans to keep The Browser Company as Independent Division. Miller will continue to lead the development, although Recognize An approach change: “Before we talked a lot about shopping, make reservations, search for film schedules. That will disappear in terms of our focus,” he explains. Now they will concentrate exclusively on professional users. Between the lines. The operation arrives at a time of intense competition in browsers with AI. Perplexity has its own browserGoogle is integrating ia in Chrome At an accelerated pace, and OpenAi is supposedly close to launch a browser Based on chatgpt. What about Arc. Although Miller promises that ARC will continue to be maintained, the startup had already stopped developing new functionalities for this browser. The focus will be completely day, which promises to integrate the best characteristics of ARC. And the transition seems inevitable, since everything indicates that there is no place for two browsers in this new strategy. The perfect timing. Miller justifies the sale arguing that “the winner of the navigators space with AI will be decided in the next 12 to 24 months.” To compete, The Browser Company needed massive distribution, sales and scale organization that, according to him, “it was not something that money could buy on the temporal horizon we had.” Atlassian, with its 2.3 million monthly active users in AI capacities, offers exactly that. And now what. The agreement will be closed in the second quarter of fiscal year 2026 of Atlassian, subject to regulatory approvals. The operation will be financed with cash by the company. For The Browser Company, the strategy represents both a great exit and a risky bet, since they go on to bet on a future as a work tool instead of continuing to compete for being the chatgpt of personal browsers. Cover image | Day In Xataka | I have tried the new OpenAI models. It has been a small odyssey with prize: I have a chatgpt at home

Europe invested 15,000 million euros in Northvolt to compete with Chinese batteries. Now it is from the US for a very small part

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Lyten has bought Northvolt. If you have no idea who Lyten is or what Northvolt is, don’t worry, you are not the only one. The basic thing you have to know is that Northvolt was European and had managed to attract 15,000 million euros with a very potential investment of European manufacturers and institutions. But he broke and is now in the hands of Lyten (American). Step by step, we will understand how the greatest hope for the production of electric car batteries in Europe has collapsed and has ended up in the hands of a United States company for a ridiculous price. Lyten Buy Northvolt. For a figure that is not public but that points to just over 600 million euros. Although the terms of the final agreement have not been made public, it is known that Lytena Silicon Valley startup specialized in the supply of lithium-sugar batteries has achieved financing of 650 million dollars until the time of purchase, As reflected on their own website. The final price has not been revealed but in media such as Reuters It is ensured that the company had achieved another 200 million dollars for this purchase. At the moment, it is known that Americans have bought Northvolt “at a small price,” as explained in the news agency. What is Northvolt? This Swedish company was simply the great European hope in the production of batteries for electric cars. In The New York Times They explain that the facilities of this company in Sweden and Germany are among the most advanced in Europe, so they describe the purchase of Lyten as “bold”. His goals were ambitious. They assured that with NorthvoltEurope would go from producing 3% of the total volume of batteries around the world to 25%. To achieve this, the company had 6,500 employees distributed by Sweden and Germany, with facilities that had to reach a production of 60 GWh in Germany. Sustained by a huge investment in R&D. What happened? That broke at the end of last year. The company had announced that I couldn’t cope with their debts (5,800 million euros) and that had to dismiss 1,600 employees. A few months before, BMW canceled an order of 2,000 million dollars In batteries after Northvolt confirmed that he could not give them in time. As domino pieces, everything ended up falling. And, consequently, with the banking company, its facilities, workers and resources were a bargain for anyone. For anyone who dares to face years of losses in the hope of earning money. Lyten has been the company that has taken the front. Lyten. The American company specialized in the production of sulfur-lithium batteries (which is contributing to the US armed forces) has been the one that has confirmed the purchase of Northvoltincluding all its assets (also the projects they had in Canada) but, of course, assuming its debt of almost 6,000 million euros. The company, of which Jeep (Stellantis) owns 2%, believes that with the purchase some of the customers who left the company can return before their fall. The objective is to focus more on the production of batteries for electric cars and return the illusion for a competitive European production against China. However, in Reutersexperts remember that China has cost between 15 and 20 years dominate the supply chain and battery production so it is not realistic to think of short -term benefits. “If you think you can shorten it (this time), then you simply do not understand batteries,” says Rob Anstey, CEO of the Silicon Battery Batteries developer GDI. Lost investments. The most dramatic thing about Northvolt’s bankruptcy is that billions of euros of European companies may have been lost. But, above all, of European public institutions. Volkswagen was the main shareholder of the company (21%) and it is estimated that injected at least 1.4 billion euros. They were not the only ones. It is known that Volvo lifted a Joint Venture with Northvolt by Value of 2.7 billion euros. BMW also invested about 1,000 million euros and had committed another 2,000 million of euros for the purchase of batteries. Scania was also part of the investments. They joined them Financial groups such as Goldman Sachs and various venture capital funds. But we must not forget that in Northvolt he also put public money at stake. The European Investment Bank made available to Northvolt More than 1 billion eurosof which 280 million euros had been contributed and whose last departure (943 million euros) had not been disbursed entirely. To this we must add 700 million euros in direct subsidies committed by Germany and that they have not been delivered but of which Lyten can benefit if, finally, the project of its plant in Heide (Germany) is finished. And also the Quebec government contributed 160 million euros, with the promise of supporting with almost 500 million euros. Photo | Northvolt In Xataka | A new battery made in Europe aspires to solve the cheap electric car puzzle. The key: sodium

France and Morocco have allied to flood Europe with green ammonia. And compete directly with Spain

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In December 2022, in full energy crisis and with the intention of stop depending on gas and oil from Russia, Spain, Portugal and France joined To define the H2Med green hydrogen corridor. The idea was to start producing green hydrogen for electricity generation, something that Spain can contribute thanks to its reserves and Great surplus of renewable. In April 2024, Europe approved the two axes planned in Spainbut a few months later, France reached a parallel agreement with Morocco. This is the Chbika project, and is as ambitious as controversial. Chbika. Europa presumes being a Power in renewablessomething that has been revealed in recent months, but also wants import a huge amount of energy directly from Africa. According to Europe, it is “essential to meet the objectives of the European green pact And to reinforce energy security ”, and within these agreements is the signed between France and Morocco. In October 2024, taking advantage of the visit of the French president Emmanuel Macron to Morocco, and with the presence of King Mohammed VI, an ambitious plan for the industrial production of green hydrogen and ammonia was signed. Goals. This project is driven For a European consortium formed by TE H2, a Joint-Venture of the French groups Total Energies and Eren, but also with the Danes Copenhagen Infrastructure Partners and AP Moller Capital. Their goals are: Build wind and solar infrastructure on land with 1 GW capacity. Green hydrogen production using the electrolysis technique thanks to Desalinated seawater. Use hydrogen to get 200,000 tons of annual green ammonia, mainly for the European market. Green ammonia. Apart from green hydrogen, which is used to generate electricity, the Green ammonia It is a compound formed by nitrogen and hydrogen that is achieved by electrolysis that uses renewable energies. The traditional process to achieve ammonia implies natural gas, so the use of renewables in the process makes it a process without CO₂ emissions. The main use of ammonia is as agricultural fertilizer, but it can also be used as a hydrogen bearer. It has a high energy density and is easier to transport than hydrogen (not needing cooling as extreme as H2), which makes it an energy vector to export hydrogen at long distances. In search of treasure. This agreement seeks not only to strengthen cooperation between Europe and Africa in energy matters, but also consolidates the position of Morocco as a key supplier of clean energy to the European Union. And it is aligned with the Repowereu program that intends to import 10 million tons of green hydrogen before 2030. Although the pact was signed in autumn last year, a few weeks ago the confirmation of land rights in which the plant will be built and advances in technical and legal agreements that settle the bases of the operations that will come below were made. Controversy. Now, the Chbika project is not exempt from controversy. On the one hand, it has been indicated as a Moroccan maneuver to strengthen its position in green hydrogen within Europe, competing directly against Spain. On the other hand, part of the territory destined for the project, in the Guelmim-Oed Noun region, is considered by agencies such as the UN as border or superimposed with areas of the Western Saharaoccupied by Morocco. Activist organizations They denounce that many of these energy projects in Morocco are building On occupied Saharawi territoriesand what is it about *Greenwashing operations* Through clean energy while they continue to oppress the Saharawi people. Spanish plans. Meanwhile … What does Spain do? Well, some of its companies, such as acting or cepsa, They have also signed with Morocco. The objective of the African country is that renewables represent 52% of their installed capacity for 2030 and green hydrogen is a means to achieve it. And, for this, a Moroccan government committee selected five consortiums to develop six green hydrogen projects with the intention of producing ammonia, steel and industrial fuel. Problem? Apart from the competition with Spanish projects, they will be developed in the aforementioned Guelmim-Oed Noun, as well as in Dakhla-Rio de Oro and LaAyoune-Sakia el Hamra, also occupied territories, which can increase diplomatic tensions With Spain and the Sahara. Image | Topsoe Xataka | The price of gas has already reached 2022 levels. Now the European industry depends on one thing: that the cold does not return

ESA prepares for a hypersonic leap. Invictus is his letter to compete with China and the USA on extreme flights

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Just a couple of decades ago, take off from a conventional track and fly five times faster than sound seemed reserved for science fiction. Today, the European Space Agency (ESA) He wants to pave that path with Invictusa Experimental hypersonic platform that could transform the way the old continent accesses space. Invictus is not a missile neither a military plane nor a vertical pitcher. It is an aircraft concept conceived to fly to Mach 5, take off horizontally and return intact to be reused. Its modular structure – you must exchange materials, motors and software – will allow to test very different configurations throughout several campaigns. We are talking about a program funded through instruments such as General support technology program (GSTP) and the Element of Technological Development (Tde) of ESA. The key is to provide Europe with its own technological base on a land dominated by the United States and China. The great enemy is not speed: it is the scoring temperature Reaching Mach 5 does not depend only on engine power. The great obstacle is thermal: friction on the fuselage raises the external temperature to Extreme levels and converts incoming oxygen into a gas that cannot be compressed or used directly. In this sense, Invictus will integrate an engine Early Hydrogen fed, whose thermal exchanger will be able to cool air at more than 1,000 ° C in dozens of milliseconds. “It will provide an invaluable opportunity to test the entire motor flow route, from air intake to the postquemor, at a real scale in an integrated aircraft,” David Perigo, chief engineer of ESA said. Technology does not start from zero. Reaction Engines developed KNOWan atmospheric-aorbital hybrid engine supported in its day by ESA. After the entry in company administration in 2024, part of its team and intellectual property went to Frazer-NASH, which now moves that know-how To Invictus. What were previously laboratory tests will be integrated for the first time into a complete and reusable aircraft, a key step towards European space aircraft. The strategic background is clear: if Invictus demonstrates its viability, Europe could move towards orbital planes capable of carrying out civil and military missions with a difficult rapid and flexibility to match conventional vertical rockets. The Consortium —frazer-NASH in front, together with Spirit Aerosystems and Cranfield University-has 12 months and 7 million euros of initial financing to deliver the complete preliminary design of the vehicle, indispensable step before programming the testing campaigns in flight. The internal calendar points to a first demonstration flight around 2031. While the United States and China compete to dominate hypersonic flight, Europe does not want to stay in the barrier. With Invictus, that spears a clear message: the continent intends to design the future access to space in its own terms. Images | THAT | Frazer-Nash In Xataka | Jeff Bezos’s space company has advanced Spacex in a key milestone to go to the moon and Mars: zero evaporation

The United States and China seem to compete in ia. The reality is that they play completely different sports

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Everyone talks about the “career of AI” between China and the United States as if it were a competition where one will win and another will lose. But in reality there is no career because everyone is playing a different sport. The United States invested 100,000 million dollars in AI in the first half of 2025, pursuing AGI as a technological religion. His philosophy is clear: spending billions today to control the future tomorrow. Giant proprietary models, infinite parameters, the search for the Holy Grail of the AGI. China, meanwhile, has not allocated amounts equivalent to its technological sector. Its approach is as pragmatic as Chinese culture itself: to capture market now, monetize in applications later. This divergence does not arise from abstract philosophies, but three concrete structural forces: Chips scarcity. The OCTOBER US SANCTIONS 2022 They cut Chinese access to the most powerful NVIDIA chips. The paradoxical result: China was forced to innovate in efficiency. Deepseek He managed to match the performance of GPT-4 spending eighteen times less money. Technological restriction forced an economic advantage that the United States, with all its hardware, cannot easily replicate. Capital scarcity. The Chinese risk capital collapsed after the regulations of 2022. Chinese the startups collect funds only after demonstrating product working and real metric uses. In this context, opening the source code becomes the smartest strategy: free marketing, viral adoption and developer ecosystem without acquisition cost. BAICHUAN AI AND ZHIPU AI They achieved financing from Alibaba and Tencent precisely after publishing their open models and demonstrating traction. The concentration of applications. The average Chinese user uses less than ten apps per month, almost all channeled through Wechat or Alipay. The American is around thirty. This structural difference completely changes the penetration strategy. In China, who conquered those few points of mass distribution conquers the entire market. In the United States, you have to fight in dozens of different fronts. That is why it makes sense that Chinese companies open their models: they need adoption speed in those bottlenecks, do not own defenses. The most revealing case is how Wechat chose Deepseek Above Yuanbao, Tencent’s own. The decision exemplifies well Chinese pragmatic mentality: the functional product triumphs over corporatism. Yuanbao was his own, but Deepseek was better. Wechat needed quality already, not in two years. Twenty Chinese car manufacturers and more than one hundred hospitals have made similar decisions, integrating Deepseek into their systems. Each integration expands the ecosystem and increases change costs. Behind the Chinese strategy there is also an emotional component that should not be underestimated. After decades being labeled Copycats, Opening the source code has become a way of demonstrating real innovative capacity. Publishing the weights of a model is equivalent to saying: “Here is our work, examine it, improve it if they can.” It is national pride turned into business strategy. The United States continues to build the most powerful AI in the Universe. China is already selling functional to half the planet. Sam Altman talks about the AGI As a civilizational destination, Chinese executives apply the proverb “interests cannot be eaten” and seek immediate monetization. Both can win their respective sports, but it would be absurd to ask who is winning the World Cup when one plays football and the other to basketball. The interesting question It is not who will win the race, but what will happen when in five years One has built the perfect AGI and the other controls the AI infrastructure that uses half the planet. In Xataka | The Chinese government does not trust Nvidia: its survival in China right now hangs from a thread Outstanding image | Xataka

put their cities to compete with each other

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The United States dominates artificial intelligence, but China already steps on your heels and do not release the accelerator. China bets on a Focus centered on the AI Open Source and Much more efficient models From the economic point of view. But the only AI race is not with the United States, within China there is fierce competition among several cities to rise as the center of the AI. Subsidies. China is supporting AI companies with a carrier. As reported in SCMPthe Shanghai government has launched an ambitious subsidy program of 1,000 million yuan (about 120 million euros) for the artificial intelligence industry. The package is aimed at reducing costs for startups that offer AI solutions and also facilitate their adoption by local businesses. 60% of the money will be used for computing capacity, 30% will go to discounts of third -party AI models and 10% to acquire data to train the models. The other AI race. We always talk about the competition between the United States and China to lead the AI, but there is also a lot of rivalry within China itself. With this plan, Shanghai seeks to be more competitive in front of other cities that are also neuralgic centers for AI such as Hangzhou, Shenzhen or Beijing. Shanghai. It is one of the most important cities in China, but the cost of life is higher and expenses such as the rental of the offices are too high. This makes many startups choose other cheaper cities like Hangzhou. This plan seeks to attract new talent and that more companies Shenzhen. It is the technological city par excellence in China. In it they have their headquarters like Huawei, DJI and Tencent. In addition, there are many robotics companies and like Ubtech either Intellifusion. In Shenzhen they also have ambitious plans to compete in that internal race, such as this subsidy of 545 million euros which was announced months ago oriented to the AI industry. Hangzhou Shenzhen was the center of innovation, but for a while in Hangzhou they are stealing the position. Located only two hours from Shanghai, it has strengthened as the favorite destination for AI and Robotics companies. It is the home of the “six small dragons”, six startups that are leading the sector and among which are Deepseek and UNITREE. It also has its Government program To enhance AI companies and attract talent. Beijing. And the capital could not be missing. Here is the headquarters of some of the most important Chinese companies such as Baidu, Xiaomi, Bytedance (Tiktok), Meituan or JD.com. As for its role in the AI race, more than a Startup hub, Beijing rises as the core of the investigation. Here are The headquarters of the Beijing Academy of Artificial Intelligence and the Beijing Institute for Artificial Intelligencetwo organisms with strong government support. Compete inside to lead out. The internal race does not divert China from its global objective, in fact, it is part of its strategy to lead outside its borders. According to Guo WandaVice President of the Chinese Development Institute: ”China needs a set of nerve centers to overcome the United States, given its enormous size and talent reserve. China thus bets on a coordinated state strategy where everyone competes with each other, but at the same time compete together against the United States. Image | Ayala, Pexels In Xataka | You cannot climb to the Madrid subway with an electric scooter. In China’s, robots are already a passenger

Millions of people are hooked right now to an Olympic Games where cats compete. Cats made with ia

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What happens if together Internet obsession with cats With? Well, well mixed, they can be the ingredients of the next viral success in networks such as the one we have seen this weekend. If you have Instagram or Tiktok, there are many chances that you have seen (or have shared) a video of cats making springboard jump with pirouettes worthy of gold medal. This has cooked this viral liver that has already become a whole Trend 300 million visualizations and upload. The creator of these ‘Kitty Olympics’ has been @PabloPROMPTa Canarian psychologist amateur to create videos with AI. In its networks it has an important sum of followers, but the figures that you have achieved with this video are demential. In the first hours already He was surprised Growth: 1.5 million in just 5 hours. It was just the beginning. Right now it has almost 70 million in Tiktok and 237 million on Instagram. The thing was not there. As we said at the beginning, the video unleashed a whole wave of similar videos, what in the jargon of the networks we would call Trend. In Tiktok, the search ‘Olympics Animals’ returns results where the protagonists are giraffe dogs, capibaras, camels or lions, some of them with several million visualizations. How he has done it. Videos created with AI There are many, but not everyone gets so much impact. The realism of the video and the naturalness of the jumps that cats give is what attracts the most attention. For its creation, the new model of Hailuo aihe Hailuo 2 that was released a few days ago and promised notable improvements in the realism of physicists. While I wrote these lines I have tried the free version of this tool to create these gymnasts and, although it is not as striking as the ‘Michi Olympics’, the result is not bad. Creation yes, but halfway. From the first generative AI tools, the controversies with artists They have been to the agenda, even Some have come to sue To these tools for intellectual property. With the social networks filling with videos made with iaanother problem arises, that of effort and originality; While there are creators dedicating hours to videos of a few seconds, others such as Daniel Bitton They presume “generate 8 or 10 videos in less than 30 minutes” and also the algorithms are favoring them. In the case of the video that this Olympic trend originated, although it has been this user who has published the video on networks, he did so from a Prompt of another user (@fofrai), so it was not an original idea of ​​his. The other face. Although we can discuss the originality or effort it has taken, the video of the Olympic cats has triumphed because it is fun and is very achieved. However, the content created with the networks is increasing and does not always have this sympathetic appearance. A few months ago we talked about ‘AI Slop’ or The garbage that began to flood social networks. The phenomenon consists of videos made with AI (quite disturbingby the way) that he had managed to break the algorithms of recommendation of Tiktok and Instagram. Based on saturating them, they ended up showing these videos to a larger audience. On the other hand, there is the problem of content created with ia that is presented as realas happened a few days ago with the Conflict between Iran and Israel. In response, the platforms like Tiktok are starting to label it. In Xataka | The Ghibli paradox: the most viral success of AI is at the same time a symptom of its problems as a daily product

The first Hermès headphones for Millionaires do not compete in technology, compete in price. For being the most expensive, of course

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In addition to manufacturing handmade chairs, Hermès has earned her prestige of luxury craftsman for her popular (and profitable) Birkin bags. However, the exclusive Maison He has taken an unexpected step. He has tired of making covers For airpods And now it seeks to compete in the high -end technology market launching its first high -end headphones worthy of the cache of your bags. For his first foray into the technological sector, Hermès does not consider competing with The biggest As for technical benefits, but in something that the French brand dominates perfectly: its price. And not precisely because it is the most economical. Making covers for Airpods was not enough Until now, Hermès had collaborated with technological brands such as Apple, just creating leather covers For airpods and other accessories for their devices. However, the firm has decided to go a little further and manufacture its own luxury headphones, in which each unit is handed by its most experienced artisans. According to The published by Luxurylaunchesthe design and development process has been two years and each headset is the result of a thorough work, from the selection of skins to the final assembly. In fact, exclusivity is such that A few units will be producedand each of them is made on request. Touch the image to go to the original message “The idea is not to be able to replicate this 10,000 times as a great headphones manufacturer would. The idea is that the few we do are perfectly done, and that has been a very long learning process,” explains Axel de Beaufort, creative director of Ateliers Horizons. This Hermès artisan workshop based in France, has been responsible for manufacturing for the firm’s clients such unusual pieces such as canoes, disco balls and surf boards, but now faces the challenge of combining artisanal excellence with the technological requirements expected of some high -end headphonessuch as the incorporation of tactile functions to control them or Noise cancellation. The headphones are made of hand -sewn cow hunter skin, metal details inspired by their emblematic Kelly bag, as well as pads and headband coated with lamb skin. In Spain, for the moment They are only available In the color Rouge H. the 11,800 euros that cost It positions them as the most expensive in the market, even surpassing other accessories as extravagant of the brand as the fishing cane of 10,000 dollars or the Mahjong set of $ 43,000. Luxury, but high -end headphones after all Although Hermès has kept a secret many of the technical specifications, it is known that these headphones They can connect Both Bluetooth and Jack cable. In addition, it includes USB C connector and different USB C adapters and 2.5 mm jack connector. The brand promises an “intimate, faithful and envelope” auditory experience and ensures that the sound performance is at the height of the aesthetic promise, with “very high fidelity, subtle reproduction and enveloping silence”, something that we have not been able to verify. Inside they incorporate two 40 mm transducers that allow reproducing a very wide frequency range between 20 Hz and 40,000 Hz. The headphones battery offers up to 30 hours of autonomyaccording to data from the firm itself, and the materials used guarantee exceptional durability and comfort that have already been endorsed by the Hermès bags resist the passage of the passage of time. “It is not just a beautiful object, but about creating a true sound world, an exclusive auditory firm,” is indicated on its website. In Xataka | Hermés’ heir millionaire adopted his gardener. His fortune has evaporated before he reaches his garden Image | Hermes

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