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Before Amazon carts and unboxing videos existed, many childhoods were built glued to glass. On any given Saturday, the children would gather in front of the window of the toy store, with their noses leaving mist on the moon, absorbed in that Scalextric track, the Nancy with a new dress or the plastic castle that might arrive in Epiphany. Light bulb lights, catalog folded in the pocket and the look of trying to memorize details that will later have to be explained to the parents. Or write it in the letter. For decades, the Malaga dream board (not the tablao) had its own name: entering Juguetes Carrión was almost a rite of passage for many families. Mid-April 2026 They lowered the blinds of their last store. “Children no longer play, the sector is no longer profitable,” the manager of the firm wieldsArturo García Carrión. As you can see from your websitethere is no longer sale to the public. From olives to toys. The most amazing thing about this story begins at the beginning: The story is not born as a toy store. In 1953, Francisco Carrión Ruiz, creator of Aceitunas Carrión, bought a store on Compañía Street. He calls it Almacenes Carrión. Sells clothing, perfumery, haberdashery. And also toys. I know it well because in my town, Quintanar de la Orden, there was an enclave of Aceites Carrión that fed several families for a lifetime. Because wow, they did well. Toys became the nerve center of the business. During the 80s they opened stores in Mártires, Alarcón Luján, Santa Lucía and Mármoles. The main warehouse was established on Bodegueros Street, parallel to the El Gallo artery, in the Ronda Exterior industrial estate. Many Malaga residents remember this warehouse full of boxes. The second generation, with María Dolores Carrión Martín, turned the company into a chain. In the 90s it had almost 30 stores spread throughout Andalusia, including in shopping centers, where every December they dressed up with their Christmas trees. 25 stores and a legendary brand. Don Dino, the brand that brings together other independent associates, was added to the parent toy brand and ended up spreading throughout Spain. A decade ago, the family business had 25 of its own stores and up to 45 franchises under the Don Dino banner. In practice, the network covered a good part of eastern Andalusia, with its own premises in Malaga, Granada and Jaén. A little over two months ago, the map was already much smaller: only the three stores on Nueva, Juan Sebastián Elcano and Motril streets remained. Also the Bodegueros warehouse, which was already focused on digital conversion, serving web orders and functioning as an outlet. The requiem began with the store on Velázquez Avenue, then followed by the Teatinos store, and so on until the third generation decided that there was no way to balance the numbers. “We have tried every way possible,” they said. “Children don’t play anymore”. “We cannot continue losing money, it is not profitable,” García Carrión said a few months ago. Consumption habits have changed: more time with screens, less time with physical toys—inheritance and direct influence from those themselves. parental consumption habits—. And fierce competition comes from everywhere. From hypermarkets, which sell toys on a large scale to platforms like Temu and AliExpress that will even continue to make noise despite the new tariffs, that “Shein rate” of 3 euros plus VAT for each B2C distance sale sent outside the EU, which already applies to all imports of purchases less than or equal to 150 euros. High street stores are suffering the perfect storm because, with minimal margins, increasing rents and fixed costs that cannot be cut without emptying the store, there is no choice but to go elsewhere, how it happened to Tobarix. And those of us who compare prices with our mobile phone also have no arguments to go downtown. Except when we remember that humane treatment and professional selection and recommendation will always be worth more than the price of the product we want to give as a gift. The map that shrinks non-stop. The closure of Carrión is just another example of the death of an entire sector. Or in retreat, at least: between 2019 and 2023, Spain went from 1,340 specialist stores to 1,160. There are 180 fewer toy stores in four years. The figure has continued to declinelike the country’s birth rates. Iconic chains like Imaginarium, the brand that served as a gateway for my children, have fallen. It closed after 32 years in operation. Poly Toys also disappeared. Juguettos was the one who bought its brands and nine of its stores, and is already working on a restructuring to close the year with about 200 operational stores. At the end of 2025 there was talk of 44 associates, 700 people on staff and the objective of reaching 100 million in 2026after its alliance with Eurekakids. Of course, although toys continue to be the heart of the business, they are by no means exclusive. Which ones remain? Juguettos and Toy Planet concentrate half of the specialized toy stores left in Spain. Behind them are networks such as Don Dino – with its headquarters in Carballo (A Coruña) and link in Aldaya (Valencia) -, Drim or Juguetilandia. They all fight in a market that is weakening little by little. The death of the sale of video games in physical box It will also hit the ankles of this chair that is the showcase shops. Lego summarizes it with a fact as simple as that, in Spain, its “number one retail partner” is Amazon, which grows 25% annually. The global online channel grew by 30% and the store channel decreased by an equivalent figure. Given this lack of options, not only a few meters of shelves disappear, those spaces where creatures touch, try and order without going through an app are also lost. In weeks Málaga has been left without two mythical ones such as Carrión and Confitería Aparicio de … Read more