compete

To the question of what sense it makes to compete with Google, OpenAI or Anthropic in AI, Mistral has an answer: small and local models

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French startup Mistral AI Mistral 3 has been launcheda family of 10 open source artificial intelligence models that represent its most ambitious commitment to date. The Parisian company, which is often considered the main European hope in the development of AI, seeks to differentiate itself from the large American technology companies by betting on flexibility and deployment in all types of devices instead of raw power. Under these lines we tell you all the news. What Mistral has presented. The Mistral 3 family includes a flagship model called Mistral Large 3, with 675 billion parameters, and nine compact models grouped under the name Ministral 3 (in three sizes: 14,000, 8,000 and 3 billion parameters). All models are released under Apache 2.0 license, allowing unrestricted commercial use. The large model also has multimodal capacity, being able to process text and images. It is also multilingual, with a special emphasis on European languages. On the other hand, small models can run on devices with just 4 GB of memory, making them perfect for modest laptops, mobile phones and embedded systems without the need for an internet connection. Why strategy matters. While OpenAI, Google and Anthropic focus on increasingly powerful and closed systems with agentic capabilitiesMistral has focused on the breadth and scope of its models, efficiency and what its co-founder Guillaume Lample calls “distributed intelligence.” According to declared told VentureBeat, the company believes the future of AI is defined not by scale, but by ubiquity: models small enough to run in drones, vehicles, robots and consumer devices. The economic and practical argument. Lample explained It means that in more than 90% of cases, a small, specifically tuned model can get the job done, especially if it is trained with synthetic data for specific tasks. According to Lample, this is not only cheaper and faster, but it eliminates concerns about privacy, latency and reliability. The company also has teams that work directly with customers to analyze specific problems and fine-tune small models that perform specific tasks. This, above all, can attract companies that become frustrated when choosing the best possible model for a specific task and, if it does not perform adequately, they end up giving up. Europe is lagging behind. If we talk about innovation and technology around AI, we do not hesitate to say that Europe is leagues away of what companies in the United States and China are offering. This is why Mistral AI advocates a different approach in which it prioritizes massive deployment in devices and the flexibility of its smaller models. The capacity offered by open models can be a great asset to continue betting on these technologies. In China, for example, the open models of DeepSeek, Alibaba or Kimi are emerging widelyabove in certain tasks even competitors as large as ChatGPT. Lample explained that most leading Chinese models are exclusively text-based, with separate image processing systems. For this reason, they also want to opt for a multimodal approach. A complete ecosystem. Mistral no longer only offers language models. The company has built an entire ecosystem that includes Mistral Agents APIwith connectors for code execution, web search and image generation; Masterlyyour reasoning model; Mistral Code for programming assistance; and AI Studioan application deployment platform that also has analytical and logging capabilities. Furthermore, his assistant Le Chat It has incorporated a deep research mode, voice capabilities and a list of more than 20 enterprise integrations. Thus, in addition to its model offering, the company can provide other companies with a whole layer of personalized products and services, with the aim of being their main source of financing. Digital sovereignty. Although Mistral is often characterized as Europe’s answer to OpenAI, the company prefers to consider itself as ‘a transatlantic collaboration’. Its CEO, in fact, is in the United States, has teams on both continents and trains these models in collaboration with American teams and infrastructure. However, its positioning as a defender of European digital sovereignty has earned it strategic partnerships with the French army, the country’s employment agency, the Luxembourg government and various European public organizations. The European Commission presented in October a strategy to promote European AI tools that provide security and resilience while boosting the continent’s industrial competitiveness. Offline capabilities for democratization. The use cases that Mistral has designed for its small models include, above all, local applications, such as factory robots that use sensor data in real time and without relying on the cloud, drones in natural disasters or rescues that operate offline, and smart cars with functional AI assistants in remote areas. Lample stood out that there are billions of people without internet access but with laptops or cell phones capable of running these small models, which he considers potentially revolutionary. Additionally, by running on the device, these apps preserve the privacy of user data. Real “open source” debate. Not everyone celebrates Mistral’s approach. Some critics question his decision to opt for models’open weight‘, that is, free to access but providing less information about their code than truly “open source” models, which provide the code and training data necessary to train a model from scratch. Andreas Liesenfeld, assistant professor at Radboud University and co-founder of the European Open Source AI Index, declared to the Financial Times that data at scale is the missing key in the European AI innovation ecosystem and that Mistral does not contribute to that at all. The long-term strategic bet. Lample recognize that their models are “a little behind” the most advanced closed systems, but argued that the important thing is that “they are catching up quickly.” Time will tell if Mistral’s approach to low-cost, versatile models with local applications ends up working for them to end up positioning themselves as one of the great European bets on AI. Cover image | Mistral AI In Xataka | China already has an army of 5.8 million engineers. His new plan involves accelerating doctorates

A Chinese startup claims to have created its own TPU to compete with NVIDIA. The only problem is that it is three years late

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A Chinese startup called Zhonghao Xinying (known internationally as CL Tech) has come to the fore with a bold promise. The company claims to have developed an AI chip that not only circumvents Western intellectual property restrictions, but also outperforms NVIDIA’s A100 chip. Which is very good, but also a little bad. Chana arrives. The chip in question has been named “Chana”, and according to SCMP we are dealing with a GPTPU (General Purpose Tensor Processing Unit). Unlike NVIDIA GPUs, aimed at accelerating AI workloads, this is an ASIC, that is, an application-specific integrated circuit designed from the ground up for neural network workloads. promise. According to Zhonghao Xinying Chana, it offers up to 1.5 times the performance of the NVIDIA A100 based on the Ampere architecture. Not only that: it achieves that performance with 30% lower consumption. The startup highlights that the computational cost per unit would therefore be less than half of that offered by the A100 chips. A little history of the company. Behind Zhonghao Xinying is Yanggong Yifan, an engineer formed at Stanford and the University of Michigan. He worked on the development of several generations of Google TPUs and also on the development of Oracle chips, and in 2018 founded this startup in Hangzhou together with Hanxun Zhengan engineer who worked at Samsung for several years. They were joined by other engineers from Microsoft, Oracle, NVIDIA, Amazon and Facebook, they indicate. on Baidu. We are therefore faced with several of those cases of “boomerang talent” with Chinese engineers who are forged in the US and then return to China to create solutions for their own industry. Solutions that do not depend on the West. Yanggong affirms that its chip features “fully self-controlled IP cores, a custom instruction set, and a fully in-house computing platform. Our chips do not rely on foreign technology licenses, ensuring long-term security and sustainability from an architectural perspective.” But. Although the achievement is striking, it is necessary to put it in perspective. The NVIDIA A100 is a 2020 AI GPU, and even with the improvements that this Chinese startup promises, its performance is, for example, far from H100 chips with Hopper architecture that appeared in 2022. Not to mention of the latest Blackwell Ultra chipswhich are currently NVIDIA’s greatest exponent in terms of AI chips. There are also no details about who makes the chip, and one of the candidates it would be SMICwhich has 7nm technology. They are very far away, and they have another problem. The technical achievement of these engineers is certainly notable, but everything indicates that they are still far from what NVIDIA and its competitors are achieving. like AMD or Google with its recent TPU Ironwood. There is another element that works against them: Chinese manufacturers continue without having direct access to the most advanced photolithography on the market, and although it also there is progress from Chinese manufacturers in that sense, competing is certainly complicated without access to the most advanced technologies. Pressure. In 2024 the company achievement revenues of 598 million yuan (73 million euros) with a net profit of 85.9 million yuan, but in the first half of the year the income was only 102 million yuan and had losses of 144 million yuan. The firm has reached an agreement with its investors by which it will have to go public at the end of 2026, or else it will be forced to buy back shares. The financial pressure is therefore notable for the company, which must demonstrate in the coming months that its roadmap is truly competitive. In Xataka | China was no longer supposed to be able to get its hands on NVIDIA’s most advanced chips. Until he found a shortcut in Indonesia

Saudi Arabia is looking for someone to build its new high-speed train. And a battalion of Spanish giants are going to compete

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Saudi Arabia has put one of the most ambitious railway projects in the Middle East on the table, and the response from the global industry has been especially strong: 145 international companies have officially expressed their interest for participating in the new high-speed line that will connect Riyadh with Qiddiya, a newly created city dedicated to tourism and entertainment. And as it could not be otherwise, among the candidates stand out several Spanish companies with great experience when it comes to cooperating in Saudi projects. What exactly is this project. It is about the Qiddiya High-Speed ​​Railalso known as Q-Express, a high-speed rail line that will link King Salman International Airport and the King Abdullah Financial District (KAFD) in Riyadh with Qiddiya City, according to the Royal Commission for Riyadh City (RCRC). The trains will reach speeds of up to 250 km/h and the intention is for them to complete the journey in about 30 minutes. Qiddiya is one of Saudi Arabia’s five official mass tourism-oriented gigaprojects and is expected to occupy some 376 square kilometers. The city will include 12 amusement parksa Formula 1 circuit and is projected to house 500,000 inhabitants. Several Spanish companies interested. Between companies that have shown interest There are Spanish names with weight in the railway sector. CAF and Talgo appear in the category of manufacturers of rolling stock and railway systems, where they compete with giants such as Alstom, Siemens Mobility, Hitachi Rail or Stadler Rail. Renfe and Alsa, for their part, are among the 12 interested railway operators, along with Deutsche Bahn, Ferrovie dello Stato Italiane or SNCF. In construction, FCC Construction and Copasa stand out, while in technical consulting, Sener, Ayesa, Idom and Typsa are present, competing with international firms such as Aecom, AtkinsRéalis or Systra. Previous experience in the country. Several of these Spanish companies are not new to Saudi Arabia. Some were part of the consortium that developed the well-known AVE to Mecca (Haramain train), which connects the holy cities of Mecca and Medina. Currently, Renfe operates precisely that high-speed line. The president of the company, Álvaro Fernández de Heredia, visited Saudi Arabia just a few weeks ago to participate in an international railway meeting, and where reaffirmed the company’s commitment to collaborate with Saudi Arabia Railways on new projects. For its part, Alsa It already has a guaranteed presence in Qiddiya: a €500 million contract was recently awarded to operate the city’s future buses. Fierce world-class competition. He complete list of interested parties gives clues to the magnitude of the project. The 68 main contractors include companies from China (eight companies, including China Railway Construction Corporation and Aviation Industry Corporation of China), Turkey (with Gülermak, Kalyon or Yapı Merkezi), Italy (Webuild and Saipem), South Korea (Hyundai Engineering and Samsung C&T), France (Bouygues Travaux Publics), India (Larsen & Toubro) and Portugal (Mota-Engil), among other countries. 16 capital investors and 23 design and project management consultancies have also shown interest. How it is going to develop. The project will be executed under a public-private partnership model (PPP), as announced by the RCRC in collaboration with the National Center for Privatization and the QIC. The registration period where companies could show interest in the project opened on September 12 and closed on October 12. Although it was initially planned to be developed under a conventional model, the Saudi authorities finally opted for a public-private collaboration scheme. What comes next. The development includes two phases. The first will connect Qiddiya with KAFD and King Khalid International Airport. The second phase will extend from a development known as North Pole, which includes the Public Investment Fund’s two-kilometre-high tower, to New Murabba, King Salman Park, central Riyadh and the Industrial City south of Riyadh. In addition, the 65-kilometer Riyadh metro line 7 will also connect the capital with Qiddiya City in the future. With so many high-level companies competing for this megaproject, now it’s time to find out which consortiums manage to position themselves as favorites in the bidding. Cover image | HE In Xataka | The electrification of the railway passes through Valencia: the Stadler plant will be in charge of building 200 hybrid locomotives

The secret of Chinese AI companies to compete without Nvidia chips: electricity subsidized by Beijing

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Everywhere we look, there is artificial intelligence. Everyone talks about it, but what is its fuel? It’s not the data or the chips: it’s the electricity. While in the West technology companies are looking for how to power their data centers —increasingly energy hungry—, China has decided to take a different step. Beijing has designed an energy subsidy for its technology sector with a clear objective: to make the energy that powers the digital brains of its next generation of chips cheaper. Energy subsidy. Since September, the Chinese Government banned large national technology companies —including Alibaba, ByteDance and Tencent—acquire artificial intelligence chips from the American Nvidia, in an attempt to strengthen local production. However, the consequence was immediate: national processors consume more electricity. According to The Chosun Dailygenerating the same number of tokens with Chinese chips requires 30% to 50% more energy than with Nvidia’s H20, which sent electricity bills skyrocketing and led companies to complain to regulators. To make up for that gap, local governments introduced grants that cover up to a full year of operating costs, according to the Hong Kong media on.cc. In those provinces, industrial electricity was already 30% cheaper than in the developed coastal areas of the east, but with the new incentives the price could fall to 0.4 yuan per kilowatt-hour, a record figure for the Chinese technology industry. ¿How does the energy plan work? The scheme is relatively simple, but strategic. Local governments offer electricity discounts of up to half to data centers that use chips produced within the country. Operators that use foreign processors – such as those from Nvidia or AMD – are excluded from the program. In addition, the energy provinces receive direct support from the State to finance the discounts, with the aim of reducing dependence on technological imports and compensating for the increased consumption of local chips. According to the Financial TimesChinese data centers that rely on domestic semiconductors are, for now, less energy efficient, but the subsidy seeks to bring their costs in line with those of more advanced foreign chips. These regions—Guizhou, Gansu, and Inner Mongolia—have become hotbeds for data center clusters, thanks to their abundance of hydropower and coal. There, companies like Alibaba or Tencent are building new facilities to house their generative AI models, taking advantage of lower energy costs and tax incentives. This policy combines three strategic priorities: making energy cheaper, promoting domestic chips and reinforcing technological sovereignty. In a context of United States restrictions, each subsidized kilowatt is also a political statement. An industrial policy with a geopolitical charge. Behind the energy plan is a long-range political commitment. The Chinese Government intends for its technology companies to progressively replace imported chips with domestic processors, even if this implies higher costs in the short term. The electricity subsidy acts as a temporary bridge for national giants to adopt local chips without losing competitiveness. This measure is included in a broader national strategy of technological self-sufficiency. As the Financial Times explains in its series The State of AIChina is using its “society-wide mobilization capacity” to accelerate the development of artificial intelligence. The country already leads the number of patents and scientific publications in AI, and although the United States maintains an advantage in chips and talent, the gap narrows every year. Analyst Dan Wang, quoted by the same media, points out: “China has achieved a unique balance between engineering capacity, state control and massive industrial deployment, allowing it to advance faster than other countries in the practical application of AI.” Meanwhile, in the West… China’s decision contrasts with the energy challenges of the United States. Microsoft CEO Satya Nadella warned that the real bottleneck of AI It is no longer the chips, but the energy. In fact, he explained that many companies accumulate chips that they cannot connect due to lack of power supply. Both Microsoft and Google are already studying building modular nuclear reactors to power their future data centers, a sign of the enormous energy consumption that artificial intelligence requires. While Silicon Valley seeks electricity, China subsidizes it. This asymmetry reflects two different models: one guided by state intervention and the other by market competition. Both pursue the same goal—sustaining the artificial intelligence revolution—but with opposite philosophies. A future plugged into the State. The Chinese subsidy not only alleviates costs: it redefines the relationship between the State and the private sector in the age of AI. As analyst Arnaud Bertrand observed, US restrictions pushed China towards a different model: more efficient, more open and more collective. “By operating under hardware limitations, Chinese companies have learned to optimize resources and share open models like Qwen or DeepSeek,” wrote Bertrand on the social network That strategy, based on efficiency and diffusion, could give China a long-term advantage in global adoption, since any company in the world can download and adapt its models. The country that controls the plug. China isn’t just making the chips that power its artificial intelligence. It is also building the electrical grid that makes them possible. In a world where data is the new oil, Beijing has decided to subsidize the fuel of the digital brain. While the West debates how to connect its supercomputers, China plugs them in at a reduced price. And in this race, whoever controls the plug could end up controlling the future. Image | FreePik and FreePik Xataka | The world of AI has a problem: there is no energy for so many chips

Everyone is developing chips that compete with NVIDIA’s. They are in the wrong race

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Qualcomm advertisement on Monday that it is working on AI accelerator chips, which means there will be new competition for NVIDIA. The company that dominates the AI ​​hardware landscape is seeing a large group of competitors try to erode that position, but the problem for all of these companies is not the chips, but something else. A CUDA call. what has happened. Qualcomm has announced the AI200 chip, which will begin selling in 2026, and the AI250, which will do so in 2027. Both will be able to work in rack-type systems that have liquid cooling. Qualcomm servers may have up to 72 chips based on the Hexagon NPUs of the company’s Snapdragon SoCs. Inference yes, training no. The company has revealed that its chips focus on inference (the execution of AI models) and not training. Their rack-based systems will have lower operating costs than cloud system providers, Qualcomm says. Each rack consumes 160 kW, a figure comparable to the consumption of some racks based on NVIDIA GPUs. There are no details about the price of these chips, the cards or the racks that will integrate them, nor about how many NPUs can be offered in each rack. What we do know is that Qualcomm’s accelerator cards will support up to 768 GB of memory, more than what NVIDIA or AMD offer in their current models. according to CNBC. Chips for third parties. The other important point is that Qualcomm will sell its AI chips and other components separately, allowing large AI companies to “customize” their own racks based on Qualcomm chips. It is an identical philosophy to the one they have adopted in the world of their mobile SoCs. Investors viewed the news with exceptional optimism, and Qualcomm shares rose 11% in Monday’s session. NVIDIA dominates with an iron fist. In the AI ​​chip segment, the king is NVIDIA. The company is the absolute protagonist of this market and according to CNBC it maintains a 90% market share, which has allowed it to skyrocket its valuation to 4.5 trillion dollars. That dominance could now be threatened by the avalanche of chips that are arriving from various manufacturers. All against NVIDIA. AMD has its excellent Instinct, Google has your TPUsAmazon their TrainiumMicrosoft their Maia and Huawei has your Ascend. All of them make really striking proposals for NVIDIA chips, and little by little these solutions are being integrated into more and more data centers. But the real problem is not in the hardware, but in the software. The great challenge is to defeat CUDA. The de facto standard in the AI ​​industry that developers use It’s CUDAa platform that allows you to take full advantage of the capabilities of NVIDIA chips in the field of artificial intelligence. This hardware+software combination is much more mature than that of its competitors, who have the hardware part resolved (or are on the right track) but do not have a platform comparable to CUDA. AMD has ROCmwhich is especially interesting because it is Open Source, but at the moment its features still do not reach those of CUDA. Reinvent the wheel? CUDA has been on the market for almost two decades, which means that the majority of academic research and pioneering models—such as ImageNet—were written for CUDA. It is not a language, it is a vast collection of libraries, optimized frameworks (like cuDNN), debugging tools and a huge community. Developing a competitor is basically like reinventing the wheel, and migrations are expensive and companies and startups will not have an easy time assuming it. China is also in the fight. And of course, if there is another great protagonist in this race, it is China. The Asian giant, previously dependent on NVIDIA, is seeking to get rid of this manufacturer, and along with the development of advanced AI chips they are also trying to have its own AI software to surpass CUDA. In Xataka | AI is the best thing happening to nuclear fusion. The construction of ITER is already accelerating

Europe has done the only thing it could do to compete with SpaceX and China in space: merge its largest companies

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Europe has grown tired of watching from the sidelines how SpaceX and, increasingly, Chinaredefine the rules of the game in space. The continent’s response was inevitable: a historic fusion. The three European aerospace giants, Airbus, Leonardo and Thales, have signed a memorandum of understanding to combine its spatial divisions into a single, colossal enterprise. Merge or die. This is not news that we break every day. It is the most ambitious move in the European aerospace industry since the creation of the MBDA missile consortium in 2001. And at the same time, it is not an offensive move, but a strategic survival maneuver. Given the agility of reusable rockets and Elon Musk’s megaconstellations, the fragmentation of Europe had become an unsustainable burden. Now, the plan is to create a European champion with the critical mass necessary to at least be able to compete. A colossus about to be born. The agreement, which It’s been brewing for months. under the code name “Project Bromo”, it will give rise to a new company that, if approved by regulators, could be operational in 2027. The figures used give an idea of ​​the scale of the operation: a combined annual turnover of 6.5 billion euros, and nearly 25,000 employees spread throughout Europe. Airbus will have the majority stake with 35%, while the Italian Leonardo and the French Thales will share the rest almost equally, with 32.5% each. Despite the majority of Airbus, the government of the new colossus will be “balanced” and under joint control, as reported by the companies. What does each one contribute? Each partner will contribute his crown jewels in the space sector. Airbus will contribute with its Space Systems and Digital Space businesses. Leonardo will bring its Space Division to the table, including its valuable stakes in Telespazio and Thales Alenia Space. Thales will mainly contribute its shares in those same joint ventures (Thales Alenia Space and Telespazio) and Thales SESO. Why it was inevitable. The harsh reality is that Europe was falling behind, and very quickly. SpaceX’s disruption has been brutal, especially on two fronts: launch and satellites. While Europe continues recovering lost ground With the development of its Ariane rockets, Elon Musk’s company has not only radically lowered the cost of putting something into orbit, but has flooded the sky with its Starlink constellation and its military version, Starshield. Beating SpaceX is no longer possible. On October 19, the company surpassed a staggering number of 10,000 Starlink satellites launched in just over 300 launches of the Falcon 9 rocket. This network of small satellites has cannibalized the traditional market for large and expensive geostationary satellites, the pillar on which the business of European companies was based. The only thing Europe can do, and what this new giant is destined to do, is recover its technological sovereignty in space and, with it, its security. Image | Airbus In Xataka | “We are the company that has developed an orbital rocket the fastest”: PLD Space, one step away from making history from Spain

There are foreign bus companies trying to compete with Alsa and Avanza. And Spain is making it impossible

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The Spanish bus map is in the process of changing. Routes that do not make money, corridors that no one wants to access, companies that want to completely liberalize the sector and the doubt of, to what extent, foreign companies can enter to play in a foreign country. And Spain is trying by all means to ensure that the latter does not happen. What’s happening? If we adhere to Spanish regulations, right now a company dedicated to the transport of passengers by bus You cannot make international trips with stops to drop off and pick up travelers within Spain. Not, at least, permanently. The rule only allows this service to be carried out temporarily, in order to protect national routes. That is, this prevents a company from opening a route, for example, between Lisbon and Paris and from picking up and dropping off passengers within Spanish territory at its stops within Spain (in Madrid and Barcelona, ​​for example). It is understood that if this is possible it would be a direct competition to those who have been awarded those corridors. How do buses work in Spain? Spain uses a concessional model for its bus lines. This means that a broker goes out to tender and companies present their proposals playing with the price. The best offer is the one takes the concession and the one that begins to operate during the agreed years. The system has its advantages and disadvantages. Confebús, an association that defends this model, points out that it gives security to the client because transportation is guaranteed during the agreed years and a route cannot be abandoned. Companies like FlixBus are contrary because they understand that competition is limited and that they prevent the company from adapting to new circumstances. These circumstances, for example, leave some expired concessions or concessions that have never been put out to tender. It is especially serious on bus lines where a high-speed railway operates in parallel, since the train is much more competitive in price and time. Of course, the main people affected by the abandonment of these lines are the residents of towns with intermediate stops. And what about international travel? For some time now, Europe has wanted to liberalize the sector, as it has done with trains. Despite this, Spain is resisting and although at first it was proposed to jump to the direct competition model, finally we want to maintain the concessional system but with profound changes in the current map. With this system, services through cabotage are prevented. That is, the company picks up and delivers passengers within the same country along an international route. This is the argument of Avanza and Alsa to defend the latest ruling of the Court of Justice of the European Union that has ruled in favor of Denmark before the opening of a file from the European Commission. However, the case that both companies put forward is not very representative of the open debate in Spain. What has happened in Denmark? Denmark has regulated the occasional bus service that operates through cabotage in the country to a maximum of seven calendar days in a month. The formula is also applied at other times in France, as both companies use in a statement collected by 20Minutes. Understanding that this contravened community rules, the European Commission has opened a file against Denmark but the Court of Justice of the European Union closes it, understanding that Denmark does not prevent the service, it only regulates it. That is, a company can act with a discretionary service through cabotage but within the regulations established by the country. But… what is discretionary? Here is a big part of the issue. European bodies have been discussing Whether or not Denmark allows cabotage service through discretionary routes but not regular routes. Discretionary routes are those that do not have a fixed route or established times. That is, they do not always leave on the same day of the week and at the same time from a specific city, for example. They are the typical routes for trips by tourists or supporters who go to watch a soccer match in another country. The limitation of those seven consecutive days within the same month that Denmark applies is designed so that foreign companies do not compete unfairly with their national companies, offering a regulated service camouflaged as discretionary. Implications in Spain? None. This is what FlixBus defends. The travel company maintains that this regulation, contrary to what Avanza and Alsa points out, has nothing to do with the regular and international routes that companies like them propose for our country. Routes in which they would use cabotage to make the line more efficient. They give as an example the route between Trier (Germany) and Madrid that FlixBus has requested with intermediate stops in Zaragoza and Barcelona that passengers could use to move within the national territory. The line has not been authorized and FlixBus appeals to the resolution of the European Commission of April 16 that forces Spain to open its lines to this service. Spain filed an appeal against this decision was dismissed by the Court of Justice of the European Union. What is Spain doing? Place all obstacles to the entry of new actors or the liberalization of bus lines, as demanded by Europe. The approval of the Sustainable Mobility Law On October 8, 2025, article 50 was eliminated, which allowed certain routes to be authorized in free competition. That is, for now, the battle to open new international routes that allow the transfer of travelers within the same country continues. Spain has the obligation to comply, if we adhere to what is required by the European Commission, but, for the moment, it still has not given the green light to this possibility. Photo | FlixBus and Eleazer Glez In Xataka | Until a few years ago, the towns between Madrid and Valencia had trains and buses. Now they only have one problem: the AVE

Miquel Ballester, co-founder of Fairphone, talks to us about how they compete with giants

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I meet again Miquel Ballester twelve years later. I interviewed him in 2013: I started my career in Xataka, and he did the same in Fairphonea company he officially co-founded a few months earlier with a singular goal: “to create the world’s first fully fair smartphone.” Many things have changed since then. We both already have gray hair, and we have both experienced from our side of the industry how smartphones have conquered the world and then become a standard and everyday product that has one difficulty: that of being truly differentiating. A different mobile in everything. Including your materials But at Fairphone they have managed to do precisely that: differentiate themselves. Your focus is totally different to that of the rest of the manufacturers, and although that part of the original mission has not changed, it has also expanded. According to Ballester, “it has always been a tool,” because Fairphone’s intention was to “change the industry from within.” Fairphone (Gen. 6). In fact, he explains, “we could have made our way by remaining an NGO or getting into the industry in another way, perhaps inspiring other companies and convincing them that there was a market for fair electronics.” Instead they decided to apply the old “if you want something well done you have to do it yourself”, and got to work. This is how the original Fairphone was born and how the others have emerged. Thus, the Fairphone commitment to conflict-free minerals remains one of the hallmarks of its devices. Miquel Ballester confirms that the situation has improved, in part, thanks to legislative changes such as those that have emerged in Europe. “Monitoring and reporting that reveals where certain materials come from, but conflict-free minerals are only one part” of the equation, he points out. The company has scaled its commitment from the initial 4 supply chains to 23 monitored chains, with the goal of half of its materials coming from fair or recycled sources. The new Fairphone (Gen. 6) is the demonstration of that work: more than 50% of the weight of its materials corresponds to fair or recycled materials (that percentage was 42% in the Fairphone 5). This direct management of the chain is vital, especially when deal with rare earthswhose shortage global affects the entire industry. Ballester clarifies that, although they notice the impact on the price, the one directly affected by the volume and wait challenges is the company that manufactures the component, not always the final assembler. Long live modularity and repairability If there is one thing that defines Fairphone, it is its radical approach to repairability and modularitysomething they have successfully extended beyond phones, as evidenced by their repairable headphones, the amazing Fairbuds. Miquel Ballester, Head of Product at Fairphone. That philosophy raises an inevitable question: “Does being repairable and modular involve too many sacrifices?” According to Ballester, “In Generation 6 we are very proud of the balance we have achieved between performance, modularity and sustainability. We have had to say no to many things, but they have all been good strategic decisions that went in one direction: getting a balanced phone for the type of consumer and the type of market we are in.” It is in these decisions that it has been decided, for example, whether to opt for one or another cutting-edge components. We have an example in the ultra-wide-angle sensor, which has lowered its resolution which “has nothing to do with modularity”, but rather to seek a balance and a good balance of specifications. But of course, that philosophy imposes certain criteria. Thus, this engineer and entrepreneur explains to us, “modularity imposes design and size restrictions“. For example, to ensure a large and serviceable battery, the device had to be “a few millimeters thicker” (9.6 mm in the case of the Fairphone (Gen. 6)). Despite this, Ballester emphasizes that this modularity cannot compromise the design too much. In the end, the mobile phone needs to “work and be attractive. It is super important that when a person goes to a store – we are in 20 operators throughout Europe – they see a terminal with a good design.” All that history and experience has allowed them to polish once again a design that remains remarkable but that at the same time includes a battery of decent capacity (4,415 mAh) that is also interchangeable/repairable. The result for him and his team is remarkable: “I’m very proud of the design we’ve achieved with the Fairphone (Gen. 6). It feels good in hand, is light, maintains balance and has a larger screen than the Fairphone 5, which was one of the key goals we had.” In fact, we asked Ballester about past mistakes that they learned from, and he precisely alluded to the predecessor of this mobile. “The Fairphone 5 is a very good device, but it is also I tried to do many things. With the Fairphone (Gen. 6) we were able to make stricter decisions about what should be included and what not, and thanks to that we were able to launch it at a more affordable price.” The Fairphone (Gen. 6), like its predecessors, allows you to enjoy an interchangeable battery, a feature that was previously common and is no longer so. Long live repairable cell phones. It’s true: the Fairphone 5 was launched at 699 euros, while the Fairphone (Gen. 6) has a retail price of 599 euros, a notable difference especially considering that it is normal for everything to go up in price, not go down. For him, in fact, what happened with the Fairphone 5 led to a very important learning experience. “The 5 responded to a certain moment in the company, there was uncertainty, we did not want to close doors. With Gen. 6 we have taken another path even knowing that perhaps we were leaving things behind. You can’t try to please everyone because in the end you don’t make anyone happy.“. Fairphone in Spain and how to compete with giants At Fairphone … Read more

Your whole at 100 to compete with Temu is already here

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Almost a year after his birth, Amazon Haul It arrives in Spain. Haul is an online store with a simple rule: all products cost less than twenty euros. In fact, most are below ten. Why is it important. Amazon enters, now also in Spain, in a market that have dominated Chinese competitors such as Shein, Temu and Aliexpress. These platforms have conquered millions of Spaniards selling fashion, electronics and accessories at unbeatable prices. And now Amazon wants to replicate that model, but with its own logistics and guarantees, in addition to the persuasion of maintaining its brand. The context. Haul started in November 2024 in the United States. It also has a presence in other markets, such as Germany and the United Kingdom. There the reception has been positive, according to the company, and now lands in Spain with three tens of product categories: fashion, home, accessories … Customers can access Haul From the web and from the Amazon application. Just look for ‘Haul’ or locate it in the menu. Once inside, experience is something different from that of traditional Amazon: it has its own cart, search and payment process. In figures: Free shipping in orders of at least 15 euros. If the order is below, 3.5 euros of standard rate are added. And Amazon applies staggered discounts: 5% discount on purchases of more than 30 euros. 10% discount on orders greater than 50 euros. Yes, but. Delivery deadlines are longer than in the conventional Amazon. Orders arrive in “two weeks or less”, a margin that moves away from the first standard but that remains competitive against Aliexpress or Temu. In addition, Amazon has not announced specific advantages for prime customers in Haul. The two businesses work separately and orders are managed independently. The big question. Can Amazon unseat Asian giants on their own land? The company is committed to its strongest letter: trust. All products pass Amazon verifications and comply with European regulations. Returns are free for 15 days and it is not necessary to print labels or package anything. Just take the product to an authorized point of Celeritas or Seur, as Amazon has been applying. Deepen. Amazon’s strategy is to differentiate itself in verifications and logistics. Shein specializes in fashion and accessories. Temu and Aliexpress bet on a general offer. Haul is closer to the latter, although he also competes directly with Shein in some categories. The objective is clear: that users fill the cart with several articles taking advantage of the staggered discounts, replicating the model that has made Temu popular. In Xataka | Online trade was supposed to end the shopping centers. Reality has been just the opposite Outstanding image | Amazon, Xataka

Amazon new do not compete against Google Home. Compete against indifference

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A decade ago, Alexa was the future. Today, when we talk about conversational and chatbots, we mentioned ChatgptClaude, Grok or Gemini. Traditional voice assistants (I also look at you, Siri) have become something that simply exists, such as microwave: limitedly useful, but forgotten, cornered. Amazon has just presented four new echo devices: Echo Dot Max with serious three times more powerful. Echo Studio redesigned. Echo Show 8 and 11 with screens of more than one million pixels and 13 MP cameras. Yes, but. The improvements are real and measurable. The problem is that many fewer people are paying attention to ten years ago. Alexa has gone from being a revolutionary promise to a kitchen stopwatch with voice and music. We ask songs, we put alarms, little more. The narrative was exhausted. The context. The voice assistant industry It has been stagnant for years in the same basic functionalities. Meanwhile, Chatgpt has demonstrated what a real conversational means: maintain context, reason, surprise. Users already know that there is something better, even if they don’t have it in their living room. Amazon promises that these devices “feel the bases” to Alexa+its assistant with generative. In Spain there is still no arrival date for those advanced functions. It is the usual promise: Wait, the best is yet to come. The big question. Can an improved spherical speaker change habits that we carry dragging a decade? The factor in form is the same. The activation gesture, identical. The user’s expectation about what Alexa does. Between the lines. Amazon does not need only more powerful or microphones chips that better detect the activation word. We need to stop seeing Alexa as another appliance and imagine it again as something that can change how we live. That is not fixed with deeper serious. The battle is no longer against Google Home or Siri. It is against the indifference of users who learned years ago what they can expect from a voice assistant and stopped waiting for more. Amazon has the hardware. He lacks the reason for us. In Xataka | The announcement of the new Alexa hides an awkward truth: the silent sunset of the Solo-Voz interface Outstanding image | Xataka

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