Mobile Tech & Gadgets

The most viral player of the 2026 World Cup owes his global popularity to AI and Chinese fans

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Erling Haaland has been one of the most talked about players for weeks in a World Cup that is giving endless topics of conversation beyond the games, which at this point are a bit of the least important thing. His imposing physical presence, his deadly style of play and his apparent affability off the field they seem almost scripted to build a cult figure. And there is a little of that. The famous video. In mid-June, a video began to circulate of the Norwegian striker having dinner in a restaurant, and being startled when he saw his own reflection in a mirror. One post on X alone racked up over 31 million views in a matter of days, and currently has more than 42. In reality it is not Haaland, but a sketch by Chinese comedy duo Jin Long and Qiu Qiumuch more exaggerated and clearly false. The comic was polished to make it more realistic and Haaland’s face was superimposed using AI. The account, specialized in shocking videos made with generative artificial intelligence, published similar videos from other points of view in successive days. All false: the internet was already immersed in an unstoppable fever. Big in China. Before the World Cup, Haaland was already a cult figure in China. The forward joined Weibo and Douyin, the Chinese version of TikTok, on June 6, and in less than a month he added 1.6 million followers on the first platform and 5.2 million on the second. The hashtags related to him have exceeded 490 million views on Weibo alone. The two Haalands. Chinese fans have two versions of Haaland: on the field he is the “Nordic cyborg”, an almost inhuman scoring machine. Outside of him is Habao, a clumsy and charming giant. Besidesin recent months he has starred an advertisement for a Chinese herbal drink and he has tried to speak Mandarin on camera, fueling that contrast that his fans find irresistible. A song about him, titled “Haaland (Ha Ha Ha)” and set to the melody of ‘Moskau’, by the German Eurodisco group Dschinghis Khan, can be heard in Chinese AI montages, including the advertisement. Your personal Snapchat accountwith more than 5 million followers, works as the raw material of this entire ecosystem: selfies from unflattering angles, comparisons to ‘Shrek’, improvised questions and answers. Some real content, made by oneself, which is then reprocessed by others with generative tools until it is impossible to distinguish the origin. Official AI. Not all the synthetic material with Haaland was born without permission. In 2023, photographer David Yarrow He portrayed Haaland alonewaist-deep in an Oslo fjord, dressed as a Viking. Looking ahead to this World Cup, the Norwegian football federation called Yarrow again to repeat the session with the entire team. The result, titled “The Vikings are coming“, shows the 26 players armed with swords and shields in front of a longship, and it was Haaland himself who promoted the idea of ​​this sequel. From there, the iconography got out of hand. Fans flooded the networks with AI-generated variants (Haaland in full battle, with armor and ax raised) that blur the line between mythology sponsored by the federation and fiction conceived by fans. Furthermore, as could not be otherwise, far-right accounts attracted to Haaland as a symbol of a white, blond and physically imposing man, have especially actively shared this Viking content. The fanon. According to Wired in its article, AI is facilitating a new relationship between fans and their idols: fanon (as a nod to “canon”): material that the public invents to fill in the gaps left by the official canon. There has always been this approach to the lives of celebrities, but generative artificial intelligence summarizes the artisanal work of before, of photomontages and manipulated videos, in a few minutes. As a source of astonishingly realistic material (how many of the hilarious images of Haaland on the field of play that you have seen are real?), sponsors, federations and representation agencies have before them a new panorama, which does not only affect footballers. Singers, actors, influencerscelebrities of all kinds… if they don’t have an attractive enough life or personality, fans will make it up for them. The abyss that opens before them is obvious. In Xataka | The biggest mystery of the World Cup is why all the boots are pink: the answer is very simple to understand

We believed that stress was only psychological. Science shows that it also depends on the amount of water you drink

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We all know that facing a tight deadline, a job interview, or a heated argument trigger our stress levelsand it is nothing more than a basic evolutionary response. However, science is beginning to see that the intensity with which our body reacts to a stressor depends not only on our psychology, but on something as fundamental as the amount of water we drink throughout the day. It has been investigated. A recent study published in the Journal of Applied Physiology has put on the table the relationship that exists between the general state of hydration and the reactivity of cortisol to acute stress. In other words, a dehydrated body is a body that overreacts to the problems that may arise on a daily basis. Cortisol. To understand this finding, we must first look at the ‘place’ where our stress is regulated, which is the hypothalamus-pituitary-adrenal axis. This system is activated when we face a psychosocial threat that culminates in the release of cortisol, which is our main stress-related hormone and can be easily measured through saliva. Logically, cortisol at normal levels is necessary for survival, but the problem arises when it remains high for a long time, which begins to generate many problems in our body and also confronts us with anxiety disorders. Hydration. This is where water comes into play, since dehydration, even mild, is not just having a dry mouth but biologically, it is a major stressor. When we do not drink enough water, our blood volume decreases and its concentration increases. The body perceives this as a threat to homeostasis and responds by releasing hormones to try to compensate for this lack of fluid, such as vasopressin, which causes us to urinate much less to avoid ‘wasting’ water. Threats. What science demonstrates here is that when we subject a person who is poorly hydrated to psychological stress, the body experiences a double threat. Here the nervous system is already dealing with the physiological stress of lack of water and, if we add to that an external stressor, such as a work problem, the cortisol response shoots up much more abruptly than in a well-hydrated person. But we are not facing something completely isolated, but rather there are many studies who have found a relationship between state anxiety and hydration. If we go to the purest physiology, it makes sense, since the brain is made up of 73% water and that is why it is extremely sensitive to a drop in the amount of liquid drunk throughout the day. It is not the same for everyone. Human biology is rarely a simple equation, as the salivary cortisol response to psychosocial stress has high variability between people. Age, sex, coffee consumption, smoking or steroid levels act as modulators of this hormone, for example. However, the state of hydration is now emerging as one of the most easily modified variables by ourselves. We can’t change our age or erase a family problem, but we can make sure that our fluid intake doesn’t make things more difficult for our nervous system. Images | engin akyurt In Xataka | The myth of “two liters of water a day” collapses: a mistake from 1945 that science is now trying to correct

The fire in Los Gallardos reminds us of the car trap. Surrounded by 800 degree flames, it is not a shelter but an oven

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The unprecedented tragedy of Los Gallardos and the district of Bédar (Almería), which has left at least eleven fatalitieshas broken all the schemes in Andalusia. It is the deadliest fire of the 21st century in Spain, leaving us with a devastating image of people who have lost their lives inside their own vehicles or a few meters from them when trying to flee down the wrong path. The UME has mobilized 150 troops and, as the hours pass, the tragedy reveals an even more bitter face: the first hypotheses suggest that the deceased could be foreign tourists. People who, in panic and not knowing the labyrinthine relief of the area, tried to escape via alternative routes, losing their orientation until they were cornered. The collapse of the system. To understand why this hell has broken out, we have to analyze this perfect storm. On July 9, 2026, the Andalusian emergency system encountered an unfathomable scenario for three fundamental reasons. Extreme simultaneity: while the flames devoured the east of Almería, at the other end of the community, in Benahavís (Málaga), an urban-forest fire forced the emergency evacuation of some 1,000 people, and with the AP-7 cut off. Having two sources of very high life risk at the same time requires dividing the air and land resources of the INFOCA Plan and the UME. Flash ignition: the origin in Los Gallardos was the fall of a power line near the N-340. The spark fell on a forest mass stressed by the very high temperatures and lack of humidity. The wind did the rest. Treacherous topography: Bédar is an area of ​​irregular relief, full of ravines, boulevards and scattered farmhouses. The fire advanced, devouring the slopes faster than a car could travel on a dirt road. The main road was blocked by smoke, forcing desperate evacuations towards Lubrín. The vision of firefighters: as extinction professionals, there are a warning that professionals have been warning for years, although we ignore when panic takes control: the car is the worst place to take refuge from a forest fire. And based on the European Automobile Commissioner (CEA)road safety specialists warn that you should never try to cross a flame front. The vast majority of fatalities in forest fires occur due to trying to save property, delaying escape or delaying evacuation. For example, Australia maintained a Stay and Defend or Leave Early policy until the devastating Black Saturday fires in 2009, which left 173 dead. It was then that the National Center for Biotechnology Information (PMC) analyzed the causes and determined new action protocols. A Molina-Terrén study of 2019 detailed that when civilians are harmed or killed, it occurs almost exclusively during evacuations that are carried out too late, when smoke already impedes visibility and radiant heat blocks escape routes, or when trying to protect agricultural assets and homes. A recent study reaffirmed this thesis. The oxygen factor. As pointed out by the services of Red Crossan engine needs oxygen to run. When the fire consumes all the oxygen in the environment, the car simply suffocates and stops. According to the firm ISK Fire Survivalwhich designs fireproof protection systems for fire trucks themselves, details how radiant heat is lethal for a standard vehicle without thermal armor: windshields can burst at temperatures above 300 ° C, leaving the passenger compartment exposed. A sixth generation fire consumes all available oxygen and expels carbon monoxide (CO) and hydrogen cyanide. With melted wheels, traction is lost and thick smoke reduces visibility to zero in seconds. And, since the car’s ventilation system is not airtight, it is the toxicity of the air that begins to affect the body. And when the fire corners or the car is already partially trapped, the next few seconds are critical. The order of how to act from then on is capital. Expert advice indicates: Find a clearing and park. Here the important thing is to look for the area with the least possible vegetation, stopping far from trees or dense bushes. If you can park behind a stone wall (from some old construction) or in a dirt clearing, a large open field or a plowed field, the better. Turn off the engine and block the air. That is, close the windows, turn off the air conditioning and activate air recirculation to delay the entry of toxic smoke into the passenger compartment as much as possible. It is also important to flash and turn on emergency lights to be visible. Cover yourself with natural materialsnever with plastics or synthetic fibers. A wool blanket or cotton jacket does not melt or melt as easily, so it will not cause such serious injuries. get on the ground. Literally, lying below the level of the windows, crouched under the seats, protects from the direct radiation that enters through the windows and the smoke that accumulates at the top. Don’t go out. The passage of the flame front lasts between 2 and 5 minutes. The interior of the car can withstand more than a body exposed to the elements, which means that it should only be abandoned if the fire has entered inside. Then the car becomes a trap. Images | EMA Infoca In Xataka | We thought that the worst had already happened in France, but it seems that its problems have only just begun: after the “infernal” heat comes the fire

Valencia has found a way to prevent fires like someone watering a garden: huge fire cannons

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Like someone watering a garden. 10,000 liters per minute at 42 meters away. The Valencian Community has a unique weapon to fight fire: fire cannons that are activated as soon as the environmental sensors detect the slightest outbreak of fire. And these sentinels are armored to entire neighborhoods. In the Devesa The Salerin Valencia city and under red notice due to high temperatures, eight fixed towers have been set up on Gola del Pujol avenue and a set of portable cannons that move through the natural park. The municipal forecast is to reach about 40 towers in 2031. The system began in the Colonia Santa Marina urbanization (Carcaixent), where the Forest Fire Defense System (SIDEINFO) already installed similar cannons in 2006 for collective defense against a neighborhood surrounded by mountains. Entrusted to Neptune. Guardian is the name of this project and it has no other purpose than to serve water cannons to create “green barriers” around key developments. The objective now is to expand in areas such as Masia de Traver, Els Pous, La Canyada (north and south) and Valencia La Vella. In Torrent, for example, the Vedat has been protected for more than a decade by 24 cannons distributed throughout the “green lung” of the city, covering more than 50 hectares of forest. They are activated automatically or manually when the risk increases, and the city council itself is considering bringing this same methodology to Serra Perenxisa using hydrants and pipes on forest trails. and it works. Already prevented a fire from spreading in the Túria Natural Park, dumping more than 218,000 liters of water in just over half an hour. Companies such as Hidraqua, Cetaqua, Medi XXI, along with the universities of Valencia are involved in this enormous project. In fact, Medi XXI also sells domestic and portable versions of these cannons for isolated homes and small urbanizations. While other communities face the same wave of fires with extreme confinement, as is the case of the entire population of Albeldain Castillonroy, resorting to the essential ES-Alert warnings and massive deployments of brigades and UME, Valencia has found another less reactive model. What is a fire cannon. It all starts with the SIDEINFO tower system. They are water monitors that measure between 12 and 16 meters high, shoot water about 42 meters away and mobilize almost double the discharge of a Canadair-type amphibious plane (about 6,000 liters at a time). They are fixed cannons, connected to tanks of about 500 m³ and pumping houses, integrated into a home automation network with sensors and weather stations that allow simulating the evolution of a fire and activating the irrigation/reinforcement system when the risk index demands it. In addition to moving large flows of water, they can also project foam with a range greater than 30-40 meters and can vary between manual, motorized or remote control. A difference between communities. The Valencian Community has become a testing laboratory. And the case of El Saler is quite unique: the city has been investing since 2023 in a system patented by the consulting firm Medi XXI GSA. The nucleus resides at that point where the CV-500 highway and the urban center intersect the forest. The engineer Ferran Dalmau argument that this system only makes sense at very specific points of the urban-forest interface, where opening large firebreaks would be unfeasible. Such an evacuation would cause a huge landscape impact, because it would leave a mountain with a giant bald patch. Although not everyone thinks the same: WWF Remember that these sprinkler systems are anecdotal for now and they are not clear that they work against high intensity fires. Once again, early detection, cleaning of perimeter vegetation and neighborhood self-protection plans are essential preventive guidelines. Protect yourself against maximum risk. In Valencia, where wind conditions can fan any spark, sometimes a fire overcomes the barriers of surveillance, forest management, mobile firefighting devices and, in short, the Special Plan against the Risk of Forest Fires (PEIF) itself. These cannons are, de facto, a reinforcement system. During the last few weeks, tracks and roads have been closed to traffic, the device has been reinforced with a forest nursery, El Saler Fire Station, Local Police and Civil Protection volunteers. This year, the deployment has mobilized 4,401 troops and 20 air resources throughout the Community, with 2,313 professionals in the province of Valencia, 56 forest firefighting units and 65 observatoriesten of them with 24-hour surveillance. Only in El Saler has a reinforcement of five firefighters and two extra patrol teams been activated. The Stop al Foc device of the Valencian Community brings together almost 1,700 professionals – 724 in the province of València, 470 in Castellón and 434 in Alicante – for a stage that, statistically, 68% is attributed to human activity (38% intentional, 30% due to negligence). The Albelda case. Some are saved and others burn? The difference with Huesca is clear: fewer water options, more unpopulated areas of territory and environmental conditions more conducive to fire. The declared fire at 18:15 In agricultural and forestry land, it devastated 100 hectares in a few hours and forced the Government of Aragon to raise the PROCINFO plan to operational situation 2. They cut off the N-230 and A-140 roads and the Military Emergency Unit (UME) is already there. It is already controlled, luckily, but the entire Tamarite de Litera area is at risk and the figures point to more than 400 hectares burned. All precautions are insufficient: the 2026 fire map is presented as the one with the highest incidence of forest fires in the EU. The Copernicus and FIRMS records speak of some 56,000 hectares burned, which represents almost 40% of the burned surface in the entire Union. The data from the Ministry for the Ecological Transition is somewhat lower (39,700 ha until June 21, you can consult here updated data), but they agree that June has been the most destructive month. Doubling the numbers. What’s more, 19 fires have been recorded from July 2 alone until … Read more

GPT-5.6 is probably the best AI model in the world. And precisely for that reason, the majority does not need it.

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Yesterday OpenAI publicly released GPT-5.6its new family of AI models with three variants: Sol, the most powerful, Terra, more balanced, and Luna, the most cost-efficient. One idea stood out in that release: that GPT-5.6 is probably the best model in the world. And precisely for that reason, the vast majority will never need it. As part of the launch, he published a nice video in which he showed how a farmer in Japan, an entrepreneurial couple in New York and a mathematician in Poland had used it for their work. Then we go back to the video and those three scenarios. But a preview: two of those three stories demonstrate just the opposite of what OpenAI wanted to demonstrate. In the official announcement OpenAI also told us about how this was the most capable family of AI models they had ever released and they included the traditional huge string of internal benchmark results to prove it. According to internal tests, GPT-5.6 Sol is the best existing AI model both in programming and in the use of agentic tools in the terminal (among many other scenarios). Source: OpenAI. Their data revealed that we are facing what theoretically it is the best AI model in the world currently. And the interesting thing is that independent studies like those of Artificial Analysis They corroborate it: in several of its tests GPT-5.6 even surpassed Fable 5, Anthropic’s frontier model that until now was the great reference in this industry. Source: Artificial Analysis. The model certainly appears to be spectacular. Those responsible for ARC Prize, that benchmark in which most AI models repeatedly crash, commented how GPT-5.6 Sol was still the first frontier model to solve one of the puzzles of their new benchmark, ARC-AGI 3. No other had come close to that milestone, and according to this organization “it is the best model when it comes to orienting yourself in a situation that you have never encountered.” All that these tests validate is the idea that we are facing a prodigious model. And the problem is precisely that: that most users will probably never need it. Too powerful for most of us Let’s go back to the video at the beginning. Of the three use cases mentioned, two are quite trivial. GPT-5.6 helped the Japanese farmer create a remote control system for his greenhouse with a Raspberry Pi. He helped the New York couple build a curious cereal box business. Nothing in those two tasks seems to require the best model in the world. In fact, they are precisely the type of projects that have been being resolved for months with much cheaper models. With the third scenario, that of the Polish mathematician, things change: this academic was trying to solve a conjecture that he had been working on for three years. No previous model had been able to help him, but with GPT-5.6 he managed to reveal a totally new idea, he says. One of his final comments precisely makes it clear who GPT-5.6 Sol is for: “If you have that kind of audacity to try to do something really big, you won’t be scared of the incredible computing power because you can organize it with the model.” That is the key to the issue: most users are not trying to solve mathematical conjectures that are almost impossible to solve. Most we use tools in a much more everyday wayand that is completely logical and reasonable. That’s why there are many more more modest and affordable models, and why the GPT-5.6 Sol, even if it makes sense, will be a very unprofitable model for most people. It is not a model for counting R’sof course. In fact, every time a new model comes into our hands, It is very difficult to appreciate if it is really better than the previous ones because the tasks we propose are usually solved very well with the existing ones. There are cases in which differences are seen—in especially complex programming, for example—but here we are faced with a situation that we have lived before on several occasions. This happens, for example, with modern hardware: very few people need the most advanced processors or an RTX 5090 to play, because more modest CPUs and GPUs give access to a truly fluid experience. We don’t usually need a camera either. Hasselblad of 15,000 euros for our vacations, and a good cell phone of 500-1,000 euros at this point solves the problem wonderfully. The good thing about all this is what also happens with those examples that we mentioned before: what is extraordinarily expensive and powerful today will end up no longer being so because other even better (and probably more expensive) AI models will appear on the horizon. The question is no longer “which model is more “intelligent”?”, but “Which model is smart enough to solve this task at the lowest cost?“. That explains why there are variants like Sol, Terra and Luna. Maybe in two years GPT-5.6 Sol will be the cheap model we use to correct an email or plan a vacation. The recent history of AI invites us to think precisely that: today’s frontier models end up becoming tomorrow’s everyday models. Perhaps that is the true meaning of GPT-5.6. Not that today almost no one needs so much intelligence, but that in a few years we will probably we all take it for granted. In Xataka | OpenAI just launched GPT-Live: ChatGPT voice mode has learned to listen, shut up and respond better

offers on evaporative air conditioners, Google phones, projectors and more

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Today is Bargain Hunting Friday after a few weeks in which we have seen many offers and in which we are experiencing a lot of heat. That is why in this article we wanted to bring together the best technology deals we’ve seen this weekwhether mobile phones, projectors or even air conditioners. Xiaomi Smart Projector L1 Pro by 169.99 eurosa home projector that comes with Google TV. Google Pixel 10a by 449 eurosthe lowest price it has had to date. Orbegozo Air 46 by 79.96 eurosan evaporative air conditioner to better cope with the summer heat. Redmi Note 15 Pro+ by 359 eurosa mobile phone that comes with a large battery. AirPods Pro 3 by 209 eurosthe best TWS headphones from Apple. The price could vary. We earn commission from these links Xiaomi Smart Projector L1 Pro MediaMarkt is celebrating its 27th anniversary with a very attractive campaign where the Xiaomi Smart Projector L1 Pro has one of the best offers. By 169.99 euroswe are talking about a projector that comes with Google TVwhich allows us to install apps like Netflix. It also incorporates speakers, projects an image with a diagonal of between 40 and 120 inches and offers a resolution of 1,920 x 1,080p. Xiaomi Smart Projector L1 Pro The price could vary. We earn commission from these links Google Pixel 10a If you like the raspberry color and want to wear it on a mobile phone, Amazon has the Google Pixel 10aan excellent mobile for 449 euros what it costs right now (it is its minimum price). Of course, it is only on sale in this color. It comes with 256 GB of internal storage, incorporates the Tensor G4 processor and its screen offers a refresh rate of 120 Hz. Google Pixel 10a (256GB) The price could vary. We earn commission from these links Orbegozo Air 46 Now that we are going through a very hot season, it is important that we take into account whether or not we need a device that allows us to cope better with the summer. He Orbegozo Air 46 right now it costs 79.96 euros in El Corte Inglés (at the same price on Amazon, although the store will take a few days to ship it. It is a evaporative air conditioner which also has a fan and humidifier function, incorporates a six-liter tank and has a timer of up to seven hours. The price could vary. We earn commission from these links Redmi Note 15 Pro+ If the Google mobile phone does not convince you because of the raspberry color or because it is too expensive, be careful when it comes to Redmi Note 15 Pro+ from Xiaomi that is now on MediaMarkt for 359 euros. It stands out above all for its large 6,500 mAh battery with 100W fast charging, but also for its screen compatible with Dolby Vision and HDR10+ or ​​its Snapdragon 7s Gen 4 processor. Xiaomi Redmi Note 15 Pro+ (256GB) The price could vary. We earn commission from these links AirPods Pro 3 Also in El Corte Inglés (and other stores) we can find the best Apple TWS headphones on sale. We talk about the AirPods Pro 3 that have gone down to 209 euros. They are headphones that provide excellent sound quality, their noise cancellation is very good, the battery lasts approximately between six and seven hours with active noise cancellation and they come with a heart rate sensor. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Image | Nintendo, Orbegozo, Google, Apple In Xataka | Best home theater projectors 2026. Which one to buy and 9 recommended models from 299 to 5,999 euros In Xataka | Best truly wireless earbuds (TWS) with noise cancellation. Which one to buy and seven recommended models

Volkswagen lost 6.24 million with each one it sold

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On the walk of fame of luxury supercars, there is a star reserved for a car that, despite the fact that its wealthy buyers had to put 1.7 million dollars on the table to get it from the dealership, every time a unit was sold, its manufacturer lost 6.24 million dollars: the Bugatti Veyron. Bugatti Veyron: an icon of luxury and speed The Bugatti Veyron born in 2005 of one ambitious idea: create the fastest, most powerful and luxurious car in the world. And boy did they succeed. Ferdinand Piëch, the visionary architect of the current Volkswagen group and grandson of Ferdinand Porsche himself. The passion for speed and luxury was in his DNA. This supercar had one of the engines that has given Bugatti the most joy but, unfortunately, in 2024 it became part of the engine history since the brand stopped manufacturing it. It is about its brutal W16 8.0 liters and four turbos, with which it was capable of accelerating like a rocket and breaking top speed records above 406 km/h. This figure became almost a requirement for the desire for “revenge” of the brand for a speed record at Le Mans. The name of the Veyron is also closely linked to the Le Mans race, as it pays tribute to the Bugatti driver and engineer. Pierre Veyronwhich in 1939 won the 24 hours of Le Mans with one of the brand’s cars. The brand took six years in development of the Veyron for the challenge of implementing an engine capable of developing 1,001 HP of power and 1,400 Nm of torque. To keep the temperature of such a beast at bay, engineers had to integrate 10 radiators. The exclusivity of the Bugatti Veyron was not only noticeable when paying the 1.7 million dollars that it cost each unit. Each set of tires, especially designed for the Veyron by Michelin, cost a whopping $38,000 and had to be replaced every 4,000 km. On the track and at maximum speed, the life of the tires was limited to about 15 minutes before disintegrating. Something that they would rarely do, since the 106 liters of their tank were enough for 12 minutes. Without a doubt, a car with maintenance out of reach of many pockets. The Veyron wasn’t just about speed. It was also extreme luxury. Every detail, from materials to workmanship, was of the highest quality. Owning a Veyron was like owning a artwork on wheelsa demonstration that you could afford the best of the best. aspire to one of the special editions The Veyron was already another level, and meant paying more than 2.7 million for some of them. A ruinous business for Volkswagen But here’s the surprising part: despite its million-dollar selling price, Volkswagen lost money on every Veyron it sold. And not a little, precisely. As and how they counted in Technology.orgthe Wall Street financial research firm Bernstein Research, published a report in which they claimed that the Volkswagen group lost about $6.24 million for each Bugatti Veyron that was sold. However, the authors of that report later admitted that this figure should be taken with caution because it was based on rough estimates. Paradoxically, the explanation for this financial fiasco is given by its engineering and design success. Volkswagen spared no expense to create the perfect car and for this They invested 1,620 million of dollars in its development. Latest prototype of the Bugatti Veyron The negative part is that Bugatti only sold 450 units of its Veyron in the 10 years it was on sale, so the investment in R&D was greater than what the brand recovered by selling the cars, which turned out to be a financial fiasco. However, although in absolute terms, the Veyron’s development effort was greater than the income from its sale, the technology that was developed for that engineering gem later served as the basis for the entire a lineage of supercars. His legacy has served to break all speed records one by one until reaching the 490.48 km/h reached by the Bugatti Chiron Super Sport 300+ in 2019, as how I collected Car and Driver. Volkswagen was willing to take those losses because it wanted to demonstrate its ability to create the best supercar in the world. Although the Veyron was not a financial success in itself, it managed to position Bugatti as a reference brand on the map of luxury supercars. A “failure” that, in the end, turned out to be a great triumph, although very expensive. A version of this article was published in March 2025. In Xataka | For years no one knew who had bought the most expensive Bugatti in the world: until it became part of an inheritance In Xataka | Mate Rimac takes the first Bugatti Tourbillon to the road: he has fitted it with winter tires to use it as a snow plow Image | Unsplash (Vlad Grebenyev)

The oldest human remains in Antarctica are more than 200 years old. The problem is that it doesn’t make any sense.

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In 1912, the British explorer Robert Falcon Scott He arrived at the South Pole convinced that he would be the first to set foot on it. There he found an unexpected surprise: a tent with the Norwegian flag and a letter from Roald Amundsen They showed that someone had been more than a month ahead of him. The history of polar exploration is full of “firsts” that, with the passage of time, have ended up being revised. The remains that should not be there. Antarctica has never had a permanent population. When humans arrived on its shores, it was already a continent too cold and isolated to be inhabited without modern technology. That is why it is so disconcerting that the oldest human remains found there belong to a deceased woman. between 1819 and 1825just when the first documented explorations of the continent were just beginning. A half-buried skull. The discovery occurred in 1985, when the Chilean biologist Daniel Torres Navarro found a skull partially buried on Yámana beach, Cape Shirreff. Years later they appeared other scattered bonesincluding a femur, which probably belonged to the same person. Analysis suggests that she was a young woman, possibly of Chilean origin, whose death occurred sometime between 1819 and 1825. The chronology turns the discovery into a puzzle. The problem is not only who that woman was, but when she died. The first confirmed observation of Antarctica is usually attributed to the Russian expedition of Fabian Gottlieb von Bellingshausen in 1820. If the dating of the remains is correct, the woman lived exactly during the period in which the first expeditions were just beginning to approach the continent. This temporal coincidence makes it extremely difficult to explain how he ended up in one of the most inhospitable regions on the planet. The first Russian expedition to Antarctica (1819-1821) The hypotheses and the mystery. Researchers are considering several possibilities. The first suggests that he could be part of a group of seal hunters from the 19th century who abandoned it after his death. The second proposes that she died on board a ship, was buried at sea (as was common then) and that the currents, together with scavenging birds, They would later disperse their remains to the beach where they were found. None of these explanations have been proven and, four decades after the discovery, new remains have still not appeared that would allow us to reconstruct what happened. The alternative. While that enigma remains open, another study invites us to review another of the great certainties about the continent. Researchers at the University of Otago maintain that Polynesian sailors, and in particular the explorer Hui Te Rangiorathey were able to reach the Antarctic waters already in the 7th century. The hypothesis is supported by Maori oral traditions which describe a frozen ocean, large masses of ice and a dark, fog-covered landscape, descriptions that some specialists consider compatible with the Southern Ocean. Between legends and archaeological evidence. The authors of the study make it clear that these traditions do not constitute a definitive demonstration that the Maori ever contemplated Antarctica. However, they do question the idea that the history of the continent began exclusively with European expeditions of the 19th century and claim the role of indigenous traditions in the reconstruction of the great oceanic explorations. If this interpretation ends up being confirmed, the first human contact with the southern tip of the planet would be more than a thousand years ago to what usually appears in history books. Two investigations that force us to look with different eyes. The two studies They speak of very different times, but they converge on the same conclusion: we still know surprisingly little about the first human contacts with the most isolated continent on Earth. One suggests that Polynesian navigators could have arrived much earlier than previously believed. The other remembers that the oldest human remains found there belong to a woman whose presence remains extraordinarily difficult to explain. Two centuries after his death, the biggest mystery is not who he was, but why he appeared on the only continent where, quite simply, no one expected to find it. Image | US Embassy, Bourrichon In Xataka | The map of Antarctica has been made for decades. And yet we just found something that changes what we knew about her. In Xataka | Antarctica was practically the last corner of the Earth immune to touristification. That’s ending

Meta just turned your Instagram photos into raw material for its AI without asking your permission: how to disable it

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Meta is not exactly known for being a company that takes care of the privacy of its users, rather the opposite. With their latest release they have made it even clearer if possible: an image generator in which Anyone can tag your Instagram account and generate deepfakes with your facelike the one you can see on these lines. The serious thing is that this option has been activated by default for all public Instagram accounts, without asking permission or warning anythingvery much like Meta. The only ones who are spared (for legal reasons, not ethical ones, don’t believe it) are those under 18 years old, but the rest of us have been put in the bag without asking. If you don’t want anyone to be able to create AI images with your photos, you have to disable it manually. How creating user images with Meta AI works Meta has launched Muse Image, its new image generator to compete with Nano Banana and ChatGPT Images. This generator lives inside the Meta AI app and, in addition to being able to generate images from nothing, you can also do it from the photos that people upload to Instagram. Left, an image generated with Meta AI from a user’s image. Right: What appears in Meta AI when the user has disabled that option If your account is public and you are over 18 years old, you can be tagged in Meta AI to create images, as you can see in the image on the left. It should be noted that the model has safeguards against creating sensitive contentso they will not be able to create nudes with your photos. What less. In the image on the right I tried to tag my account after deactivating this option and a message appears saying that you do not have permissions to access the photos. It is still possible for someone to download your images to create a new one from them, but as with any image that circulates on the internet. How to prevent Meta AI from using your Instagram photos If your account is private you will not have to do anything since it is excluded by default from Meta AI. However, if your account is public you have to disable the option manually. The steps to follow to deactivate it In your profile, click on the three lines button horizontal lines that appear in the upper right. Scroll to option “Share and reuse.” Here, there is a block called “Allow people to reuse your content on Instagram and with AI features” (for some reason, it came out in English) Uncheck the boxes for posts and Reels. Additionally, just below you have a box that allows you to limit other people from using the original audio from your Reels to create other videos and use it in Meta AI. Many people on social networks have criticized Meta’s decision to activate this by default for millions of accounts without asking permission or warning. In statements to New York Timesa company spokesperson recalled that it can be disabled “with just a couple of clicks” and that “We will take action against any content that violates our Community Guidelines.” Images | Xataka In Xataka | Meta shoehorned its AI chatbot into WhatsApp. Now Europe issues an order: they have five days to open themselves to rivals

“Accommodations are uploaded with stolen or AI photographs and an eye-catching price”

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You are looking for a hotel for your vacation and you come across the perfect ad: well located, with everything you are looking for and at an incredible price. However, shortly after the bubble burst: The accommodation does not exist and you have been scammed. It’s not fiction, it’s what many travelers find on their vacations. It’s called a ‘ghost vacation rental’ and In summer the risk of suffering from it increases. Scammers know well what people are looking for on platforms like Booking or Airbnb and create ads to attract our attention: “their accommodations usually meet exactly what you are looking for, but at a much better price,” says Jordi Nebot, CEO of Paynopaina Spanish fintech specialized in payment solutions. Additionally, they often use “stolen or AI photos” that make the ads look more credible. Anatomy of the vacation rental thymus Once they get our interest, what follows is the psychological pressure. Scammers “always try to introduce that sense of urgency to put the victim in a dilemma”, such as “a message from the owner telling you ‘I only have one room left, make the reservation now or you will be left with nothing’”. They play with the card of high demand, because yes, “the scams change depending on the season. In summer they get very busy with the vacation theme,” says Jordi. “A message from the owner telling you ‘I only have one room left, make the reservation now or you’ll be left with nothing’” The next step is the one that should set off all the alarms: “They will usually tell you to leave the platform.” The excuse they usually give is that They can give us a much better pricebut this is where we can have real problems because “they look for ways to make you pay by some means by which you lose the dispute protection that the most common payment methods have (…) a transfer, PayPal or Bizum, are payment methods in which once you have sent the money, the only way you have to recover it is to take the person you have spoken to to court.” chow to spot a fake ad The first clue is the price. An offer well below the area average is not definitive proof, but it is the first warning sign. The second, much more reliable, is the lack of history: “scams have very short legs. Normally the platforms eliminate the ad within a few days.” That is, if someone reports it, Booking or Airbnb will take it down quickly. That’s why heFraudulent ads almost never accumulate reviews or age. “Look for that accommodation and see if it has networks, if it has opinions on Trustpilot or on any specialized blog” A real accommodation leaves more traces outside the platforms, like “a website, a telephone, a location that you can find on Google Maps.” If you have doubts about the legitimacy of an ad, it is best to “look for that accommodation and see if it has networks, if it has opinions on Trustpilot or on any specialized blog.” If you are still hesitating, Jordi’s advice is blunt: “choose another one, don’t risk it.” What to do if you have already fallen in a scam If you have paid within the platform, you are in luck because “you already have coverage with the platform itself.” Just report it to Booking or Airbnb to make the refund. If you have paid outside the platform, the steps to follow will depend on the payment method you used. If you paid by card, your bank also offers you protection. In this case you will have to file a report with the police and take it to the bank to file a dispute. It is normally resolved in a few days, although it can take up to 45, but it is a standardized process that is usually resolved without further setbacks: “It has to be very bad for you to have been a victim of a scam and not get your money back,” says Jordi. “You’re going to have to go to the police to report it and the only way to recover it is going to be through the courts.” The scenario changes completely if you paid by transfer or another means such as Bizum or PayPal: “You will have to go to the police to report it and the only way to recover it will be through judicial means.” In your experience, it is usually a lost battle: “everything ends up in court and today that is a big problem, because for certain amounts it doesn’t even pay to fight.” Image | Oberon Copeland @veryinformed.com in Unsplash In Xataka | Booking active reservation scam: how it works and how to prevent them from stealing your money thinking that they will cancel a reservation

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