Two neobanks without offices are putting Spanish banks in trouble. And the worst for the IBEX is yet to come

Revolut accumulates 6 million customers in Spain. Trade Republic has doubled its own in ten months. When Revolut grants mortgages, we will talk about a war that escalates. Why is it important. It is not common for actors outside the system to appear in a sector as large and historic as banking (without a network of branches or lobby nor the level of advertising of the large ones) and achieve a scale comparable to that of medium-sized entities, in a very short time. They have also done so by attracting younger clients with a greater propensity to operate: exactly the profile that generates the most commissions and that is most difficult for traditional banks to recover. The context. Spain has been a seemingly impenetrable financial market for years: highly banked, highly concentrated after the 2008 crisis and dominated by four or five entities that control the majority of the retail business. The digital commitment of big banks (Imagin from CaixaBank or Openbank from Santander) is working well, but the essence of the matter has not changed: they are subsidiary brands that do not threaten the core business of their parent companies. Revolut and Trade Republic, on the other hand, are independent entities with no internal conflict to resolve. In figures: More than 6 million Revolut customers in Spain at the end of 2025, with a penetration of 13% of the population, close to ING and ahead of Banco Sabadell. 3,990 million euros in total Revolut deposits in Spain according to the Bank of Spainwith a growth of 74% in 2025. 2 million Trade Republic clients in Spain, doubled in just ten months, with a projection of reach 3 million before the end of 2026. Spain is already Revolut’s second largest market in the EU, and the third globally, only behind the United Kingdom and France. The two sides of the same phenomenon. Revolut and Trade Republic attack different but complementary flanks. Revolut is going after the everyday bank: checking account, card, currency exchange, savings, personal loans, soon business credit… and considerable success when it comes to positioning itself as a card for travel or online purchases. Trade Republic goes for savings and retail investing: ETFs, stocks, cryptocurrencies and a 2.75% APR interest-bearing account with no balance limit. Together they cover practically the entire banking customer value chain retail. What used to require two or three banking relationships now fits into two applications. Between the lines. The most revealing data about Trade Republic is the speed at which they are growing: one million new users in less than a year, a rate that exceeds that which the entity itself registered in Germany during its initial expansion. It is a sign that in Spain there is a latent demand for alternatives that traditional banking has never fully satisfied, especially among the group of savers under forty years of age. The average age of the Trade Republic customer is around 35 years old. They are exactly the clients that IBEX banks need for their next decade. Yes, but. Growing customers is not the same as capturing their money. Revolut has 13% penetration in Spain but barely 0.25% of the system’s total deposits, according to a Citi analysis collected by The World. Only 1% of payrolls reach Revolut. Most of its users use it as a secondary bank: for trips, for specific payments or to park some savings with better remuneration than their usual bank. Trade Republic has not yet published its deposit figures in Spain. Traditional banking has been using this argument as a shield for some time: having many clients with a low average balance is not a business model, it is an acquisition model. The real test will come with the credit. The decisive moment. The big unknown (and the biggest threat to conventional banking) is the mortgage. Revolut has confirmed that it plans to launch it in Spain between 2026 and 2027. The model you have announced is completely digital, without negotiation: an offer. Take it or leave it. Ignacio Zunzunegui, Revolut’s growth director for southern Europe, said this in an interview with The World: “You could press a button and start being much more aggressive with credit.” If that works, Revolut stops being “your other bank” and becomes the first, as happened to ING in the first decade of the century. The mortgage is the product that anchors a client for decades, the one that generates the deepest relationship and the greatest income over time. It is the last moat that protects traditional banking. Meanwhile, its CEO has confirmed that Revolut will not go public before 2028: a company with almost 2,000 million euros of profit that prefers to remain unlisted publicly while it consolidates markets. Featured image | Sophie DupauTrade Republic In Xataka | Revolut wants more than your savings: it’s going after Spanish millionaires

Neobanks break 25% market share in Spain. Traditional banking is losing young customers

They are no longer an anecdote, they are a main actor. For the first time, neobanks have exceeded 25% of the market share among individuals in Spain. A new report echoed by some media, places the penetration of these entities in 27.2%. It is a significant jump from the 21.8% they registered in 2024. The data confirms a clear trend: traditional banking is losing the battle for the young customer, although it continues to retain the main business. Image: Revolut What is a neobank. Unlike traditional bankingneobanks operate 100% digitally, without physical branches. Their model is based on a very light cost structure that allows them to offer commission-free services all managed from a mobile app. The Bank of Spain itself defines them as entities that offer banking intermediation services in a completely digital way. The assault on the young public. Neobanks entered the Spanish market attacking a very specific niche: young people and travelers. a study from Adyen and OpinionWay reveals that practically all Spaniards (93%) reject paying banking fees abroad. This has caused 59% of millennials and 55% of Gen Z to trust them more than traditional banks when traveling. Part of the “win” in innovation and reputation It’s not just in the product, but in the marketing. They understood that an app was not enough to attract the new generations; You had to be where they are: social networks and platforms like Twitch and YouTube. Revolut has been the most aggressive, renewing for a third year its alliance with Ibai Llanos and sponsoring its “Evening of the Year.” It seems that traditional banking has reacted to this trend, and has used the same weapons: now, Banco Santander has signed the YouTuber Plex. With almost 15 million followers on their networks, He is the protagonist of the last campaign. The Revolut surprise. This growth is not uniform; It is led by the well-known Revolut. A report from the CNMC was devastating: in 2024, Revolut led the acquisition of new accounts in Spain with 19.8% of the total, surpassing giants such as BBVA and Santander. The CNMC was blunt and recognized that “neobanks and fintechs pose a real competitive threat.” Figures. That leadership in recruitment now translates into real money. According to data from Expansion and El Mundo, the total neobank customer base in Spain exceeded five million in 2024. Revolut quadrupled its deposits in a single yeargoing from 739 million euros to 3,127 million. Meanwhile, its competitor N26 (with one million clients) suffered a 9% decline in deposits since December. Image: BBVA Fintech in traditional banks. The reactionary stance of some entities has led them to a strategy: launch their own neobanks to compete in the same field. Imagin stands out, promoted by CaixaBank. Your numbers They do not leave many doubts: they can boast 3.5 million clients and a 48% market share in the 18 to 34 year old segment among the main neobanks. But very few trust them with their payroll.. Despite the good penetration figures, traditional banking continues to dominate the main relationship with the customer. According to a report by Inmark, banks such as CaixaBank, Santander and BBVA account for almost 84% of the business market. Among individuals, only 4.2% use a neobank as their main entity. However, the goal of neobanks is stop being a complement. They are ripening to attack the core business of banking: Revolut has already announced its plans to offer mortgages in Spain and yes it has materialized installment payment services. The official view: necessary competence. The rise of fintech is a trend validated by official organizations. The Bank of Spain, in its 2025 Observatoryconfirms a 50% growth in the number of entities since 2020 and a 249% increase in their total assets since 2018. At the European level, the president of the Single Resolution Board recently warned that the Revolut model reinforces the need for a deposit guarantee fund mutualized in the EU. For its part, the National Commission of Markets and Competition (CNMC) and your report It is important to understand why they succeed: The traditional banking sector is highly concentrated. Spain (HHI of 1,331) has a higher index than Germany (323) or France (567). This lack of competition is one of the reasons why traditional banks do not remunerate deposits. It is the neobanks who break this dynamic. The Spanish banking sector is four times more concentrated than the German one, according to the CNMC. Neobanks have not grown by chance: they have taken advantage of the void that traditional banking left by not competing Now, there are always stones on the road. The CNMC points out that Spaniards have a “relatively high level of distrust” in online banking – only 23% feel “very comfortable” compared to the 41% average in the eurozone – and “below” average financial education. This paints a battlefield for the coming years. The growth of neobanks shows that they have won the usability war: they are easier to use and have masterfully conquered the young public. However, CNMC data reveal that traditional banking still has the most important defensive moat: customer trust and inertia. Cover image | Composition with images of CardMapr.nl and Revolut In Xataka | There are more and more millionaires in the world and that is a problem: luxury products are no longer exclusive

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.