customers

US supermarkets want to use digital price tags. Great idea for them, terrible for customers.

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Supermarket price tags want to live his particular revolution. The traditional ones, which normally show the price on a sheet of paper, cardboard or plastic, are in danger, because companies in the sector have a great idea: replace them with electronic ink digital screens that can be updated from a central server in a matter of seconds. It seems like a great idea, but consumers are clear that what it is is a nightmare for their pockets. The advancement of ESL/DSL labels. The technology that wants to replace traditional labels is the so-called Electronic Shelf Labels (ESL) or Digital Shelf Labels (DSL), which are nothing more than electronic ink screens that can be managed instantly from a central server. Walmart, the largest retail chain in the world, is leading this transition and aims implement them in 100% of its establishments in the US before the end of 2026. The argument. This company explains that the measure seeks to reduce operating costs, and that any modification will always require validation by a human agent. Amanda Bailey, who leads a team at a Walmart store in West Chester (Ohio, USA) estimated that the time spent changing prices on products in the store had been reduced by 75% thanks to DSL, and with that time they can serve customers better. Consumers, against. A recent survey from the consulting firm GBAO Strategies reveals that consumers do not share Walmart’s optimism. According to the participants’ data, 65% are convinced that supermarkets will use this technology to make shopping carts more expensive. Only 3% believe that it will serve to make it cheaper. The idea is not bad. ESL tags are ultra-low power devices that connect to the premises’ Wi-Fi or Bluetooth infrastructure. Theoretically, the idea is very reasonable, because in addition to reducing price management times, it eliminates cashier errors, reduces paper waste, and allows offers from the physical store to be instantly synchronized with those on the website. But be careful. However, these labels also open the door to disturbing scenarios, such as the application of dynamic pricing. Cold drinks can suddenly cost more if it’s very hot outside, or from price adjustments based on inventory. There is even talk of more sophisticated AI algorithms and already patented by Walmart capable of managing a customer profile in real time to adjust the price of the product based on what the data ensures that they are willing to pay. Surveillance pricing. The industry talks about personalized prices, but consumer associations have dubbed the phenomenon “surveillance pricing” )”surveillance prices”, in a literal translation). The concept is simple, forceful and disturbing: the supermarket monitors the user’s purchase history and their geolocation through the mobile app in addition to other parameters such as the level of aisle traffic to squeeze its profit margin. If there is an electronic tag, I’m leaving. The rejection of these labels is clear in the aforementioned survey: 68% of them fear that these “surveillance prices” will increase the cost of living. 58% indicated that they would avoid buying in stores that implement this type of digital price tags. 67% demand a law that completely prohibits this technology. The reaction is not strange: in April inflation rose to 3.8% in the US (annualized data) while salaries only rose 3.6%. It is the first time that salaries have failed to keep up with inflation, according to CBS News. In Spain the situation is paradoxical. In December 2025 the salaries agreed in the agreement they had grown 3.49% compared to the previous year, while the average inflation until that month was 2.7% (very moderate due to low electricity and fuel). That seems like good news, but 1) two out of every three workers They do not have a salary review clause and 2) the price of food has become more expensive by 37% in the last five years and things are getting worse. The ghost of Uber, Wendy’s and Ticketmaster. We already know this story, because in the past they have already arisen various controversies with dynamic prices. Image | E Ink In Xataka | If you want to anticipate how your shopping basket will rise, you just have to look at what is happening to toilet paper.

Speculation with Pokémon cards is such a serious problem that some stores already give knowledge tests to their customers

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In 2024, global sales of ‘Pokémon’ collectible card game They reached 2.2 billion dollars, with a growth of 25% compared to the previous year. The Pokémon Company increased production up to 10.2 billion letters by 2025. During the pandemic, Logan Paul and other content creators began opening envelopes on videos that reached millions of views. Since then, the fever has not stopped growing, and stores are beginning to propose unusual tests to distinguish genuine buyers from resellers. This is a test. At the west branch of Ikebukuro, in Tokyo, the specialty store Bic Camera made a decision that would separate the buyers of ‘Pokémon’ trading cards from the scalpers: to buy packs of the latest expansion, Ninja Spinner, you must first beat a written questionnaire of 15 questions about the ‘Pokémon’ universe without a cell phone, without help and in Japanese. It’s just the beginning. The questionnaire is not the only requirement. Shoppers must have an active loyalty account in the chain, either via app or physical card, allowing staff to spot suspiciously frequent purchases. Additionally, the store applies a limit of one box per customer and removes the seal and outer packaging upon delivery: an opened product loses much of its value on the secondary market, where resellers need the seal intact to inflate prices. According to X user Ryo Saeba, the system is working: Several resellers failed the test and left without product, since due to the random nature of the questionnaire it cannot be prepared in advance. It is a problem that, however, does not have an easy solution even from The Pokémon Company: if more copies of the most in-demand cards are printed, speculation would be reduced, but competitive play would be affected, as would the feeling of exclusivity of finding a rare card in a pack. Why Ninja Spinner. The Ninja Spinner expansion is the Japanese version of the western Chaos Rising, scheduled for release on May 22, and which features Mega Greninja ex as the main card. The former Mega Greninja gold card was worth $593 in March and It is now quoted in thousands.. An envelope that costs around 5 euros in the store can be resold for 40 in a matter of hours. The bad yen. Additionally, there is an additional economic factor that makes the reseller problem more serious: the structural weakness of the yen, combined with the relatively affordable price of the boxes, has made Pokémon cards a common target of foreign buyers and international resellers. Japan-exclusive releases, which include illustrations and finishes not available in other markets, multiply the appeal. Sometimes new items last minutes on shelves before ending up on resale platforms. How they do it. Professional resellers have tactics to circumvent the control systems that stores establish to give preference to real buyers: they hire several people to wait in line simultaneously, use multiple payment cards and create fake accounts to access online reservations. In October 2025Japanese police arrested two Vietnamese citizens who had created thirty fictitious accounts using fraudulently obtained SIM cards to participate in purchase raffles and obtain dozens of boxes that summer. Other initiatives. Other Bic Camera branches have adopted measures such as requiring a driver’s license or Japanese tax identification document, which limits purchases to residents. Official Pokémon Center stores also maintain strict unit limits per customer to preserve prices close to the official one. Outside Japan there has also been a lukewarm response to the activity of the scalpersname as resellers are known in the sector: Walmart, for example, introduced a limit of five packs per purchase at the end of 2024 after a video with 12 million views on TikTok showed a scalper emptying a store’s entire display in one trip. Header | Pexels In Xataka | In 2016, millions of people went out to hunt Pokémon on the streets. In 2026 there will be autonomous robots guided by this

A Japanese store begs its customers to sell it their used equipment.

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Building a computer today is more complicated and more expensive than it was just a few months ago. It is not just that some components are in short supply, but that the market balance has shifted and is directly affecting availability and prices. Memory is one of the best examples of that pressure, and what is happening in that market It’s starting to have knock-on effects.. What seemed like a problem limited to certain user profiles has been gaining scope and can no longer be understood as something isolated. The scene that explains everything. In Akihabara, one of the great electronics and computing centers in Tokyo, a store has decided to do something unusual: ask its own customers to sell it their used computers. Sofmap Gaming posted a message on his X account in which he openly acknowledged the situation: “Gaming PCs, even second-hand, are really out of stock right now.” Next, they launched a direct request: “Please, if you are going to buy a new one, sell us your gaming PC…”. The scene was completed with practically empty shelves and another revealing detail: the store itself assured that it is buying back quite expensively and that it buys practically any PC, whether gaming or not. Click to see the original message in X It is not an isolated case. We are facing the visible consequence of a tension that has been accumulating in the hardware market for some time. First it affected those who assembled their own equipment, with increasing difficulties in finding certain components or assuming their price. Then it began to be noticed in manufacturers and assemblerswho have had to adjust configurations and rely on previous stock to keep up. Now, that pressure has ended up being transferred to the point of sale, where it is no longer just about selling, but also about getting the product. What’s behind the shortage? To understand what we are seeing we have to look at a clear change in the industry’s priority. The explosion of AI has skyrocketed the demand for memory for chips and systems intended for that businessespecially in the data center environment, and that is altering how production is distributed. Part of the problem arises in the most advanced memory used for AI, but its impact ends up spreading to the rest of the market. From Micron they summarized it this way in statements to CNBC: “We have seen a very strong and significant increase in demand for memory, and it has far exceeded our ability to supply it.” Consequences. The pressure on memory ends up trickling down to the devices we buy, whether in the form of higher prices or less ambitious configurations. As we have said, it has already put in the computer industry, but it is also threatening the smartphone sector and the consoles. Without going any further, Sony recently announced an increase of 100 euros on the PlayStation 5. And everything seems to indicate thatCars are not going to escape this crisis either.. Old hardware that is revalued. In this context, what until recently we considered old hardware begins to have a different value. Not because its performance has changed, but because the market around it has. What we have seen in Akihabara is not an isolated anecdote, but a sign of the extent to which availability has become a real problem. When a store asks its customers to sell it their own equipment, what it is showing is that something does not fit into the usual supply chain. Images | Andrey Matveev In Xataka | The price of RAM has skyrocketed and the best example to see the debacle is a 100 euro PC: the Raspberry Pi

The alleged PcComponentes hack affects 16 million customers. It’s another nightmare for phishing attacks

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In Hackmanac Cybersecurity alerts reporting alleged hacks and massive data thefts around the world are frequent. One of the last notices, posted yesterdayaffects a Spanish company on the rise: PcComponentes. If confirmed, the alleged data theft would have affected a huge number of users. 16 million affected. According to these data, a cyber attacker using the alias ‘daghetiaw’ claimed to have managed to infiltrate PcComponentes. By doing so, it has obtained the data of 16.3 million customers, specifically: DNI/NIF Orders and invoices Address Contact details (phone) Credit card metadata (type, expiration date) IP address A sample that seems to confirm the hack. The author of the cyberattack wanted to demonstrate that the database he managed to obtain is legitimate, and to do so he has published a free extract of 500,000 users. That is already a very bad sign and seems to confirm that this hack and massive data theft has indeed been successful. There were already problems a year ago. An This failure exposed a database with access credentials. And everything fits. In The Computer Chapuzas They have contacted 0xBogart and obtained more information about that incident. This user actually talks about the fact that a database from August 2023 was already stolen and that then “it had 11,951,125 users, it makes sense that in 2026 they will have 16 million.” This expert had access to PcComponentes’ servers for five years, and only lost it “when they abandoned their data center for Amazon Web Services,” he indicates in the El Chapuzas Informático text. Pc Componentes has not confirmed the hack. At the moment those responsible for Pc Componentes have neither confirmed nor denied the massive data theft. At Xataka we are trying to contact the company to clarify the details. Meanwhile, those responsible have 72 hours from when the hack was discovered to notify the Spanish Data Protection Agency (AEPD). Up next: phishing attacks. This new massive data theft represents a potential nightmare for PcComponentes customers. If the hack is confirmed, all that data could be used for much more convincing phishing attacks: the more information cyber attackers have about us, the more they can “convince” us with messages that appear to be authentic and that manage to confuse us. Or phishing. There is also the danger of identity theft: the stolen data allows the creation of a “user profile” with which a cybercriminal can impersonate one person to deceive another with social engineering techniques. If the database has been leaked there is little that PcComponentes clients can do because their information will already be exposed. It has not been clear if there are passwords included for access to the company website in the massive data theft, but our recommendation is to change that access password as soon as possible. In Xataka | The leak of 16 billion passwords would be the largest in history. If it weren’t for the fact that it’s a gigantic rehash

It took a hacker two and a half hours to steal thousands of personal data from Endesa customers. Endesa took a week to notify

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Endesa Energy has confirmed a cyberattack on its trading platform that has exposed critical information of millions of customers. The breach includes identity documents, bank accounts and data from electricity and gas contracts, which places those affected at risk of fraud and identity theft. What exactly happened. A cybercriminal has managed to circumvent the security measures of Endesa’s commercial platform and access sensitive customer information related to their energy contracts. According to has recognized the company in communications sent to those affected, during the security breach contact information, ID and IBAN numbers from bank accounts would have been extracted. The company ensures that the access passwords have not been compromised. The magnitude of the incident. The hacker responsible, who identifies himself as “Spain,” posted on January 4 on BreachForums, a popular forum in the dark webdetails of the attack claiming to have obtained more than 1 TB of information corresponding to more than 20 million people, according to reported the Digital Shield medium. The cybercriminal assured this medium that he had gained access in less than two and a half hours, and has gone so far as to leak data samples from a thousand clients to demonstrate the authenticity of the stolen information. What type of data is at stake. The hacker claims to have obtained basic personal data (names, surnames, postal addresses and contact information), financial information (IBAN, billing data and account history), energy data (CUPS, active electricity and gas contracts, supply point information) and regulatory data. The risks for clients. Although Endesa considers it “unlikely” that the theft will result in “a high-risk impact on the rights and freedoms of users,” the company warns of several real dangers in its official statement. Cybercriminals could try to impersonate customers, post the data on digital forums, or use it for phishing and spam campaigns. Josep Albors, Director of Research and Awareness at ESET Spain, explains that “the risk does not end with the notification of the breach” and that the exposed information can be reused for months or years to launch targeted fraud. Endesa’s response. The energy company has taken almost a week to publicly acknowledge the incident since the leak became known. The company claims to have immediately activated security protocols, blocked compromised access and notified the competent authorities of the case. In addition, it has enabled telephone lines to resolve doubts: 800 760 366 for Endesa Energía customers and 800 760 250 for those of Energía XXI, its distributor in the regulated market. We have contacted the company to find out more information about it, so we will update the article in case of news. What should those affected do? The problem with this security breach is that the data is surely used for advertising campaigns. phishing and targeted spam. As explained by ESET, the first thing we should keep in mind as affected parties is to distrust any communication that appears to come from Endesa and that includes links, attachments or urgent requests, always contacting the company through official channels. This has not been the case, but it never hurts to frequently review bank accounts to detect unauthorized movements and change passwords, even if the company claims that they have not been compromised, activating security protocols whenever possible. two factor authentication. Free and useful websites like ‘Have I Been Pwned‘ allow us to check if the data has appeared in other known breaches by entering our email. The extortion attempt. According to account According to Escudo Digital, the hacker has tried to negotiate directly with Endesa through emails, although at the moment he has not set a specific ransom figure. The cybercriminal, who says he is not affiliated with any group of ransomware known, has received offers from third parties of up to $250,000 for half of the database, although he claims to have not sold anything yet. “I prefer to wait for Endesa to decide,” he told the media. A worrying trend. Just like they count From the media Expansión, this attack places Endesa on the growing list of large Ibex 35 companies that have suffered cyberattacks in recent months. Companies such as Iberdrola, Iberia, Repsol and Banco Santander have been victims of similar incidents that have compromised customer data. And they have not been the only ones, since cyberattacks and data leaks They are now much more common. In the case of Endesa it seems that we will have to wait for the company to offer more information on the matter. Cover image | Endesa In Xataka | OpenAI just assumed an uncomfortable truth about AI browsers: there is one type of attack that is impossible to block

Movistar customers will have it free for six months

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Telefónica has closed an agreement with OpenAI to offer ChatGPT Plus free for half a year to all its Movistar customers in Spain. Activation is digital, without permanence and without apparent trap. Why is it important. This movement consolidates the trend of operators as mass distributors of premium AI, Telefónica itself did something similar in 2025 with Perplexity Pro. It is a paradigm shift in a sector that had been looking for years to differentiate itself beyond price and fiber speed. And it goes beyond the OTT aggregation function that we have been seeing for almost ten years. In detail. The promotion covers almost the entire customer base: contracts MyMovistarMovistar Fusion, mobile-only and fiber-only rates. The process is simple: unique code from the client area, registration in OpenAI and immediate access. After six months, automatic renewal at 23 euros per month if the user does not cancel. The agreement is limited exclusively to Movistar, it does not include O2 customers. The enigma. Will existing ChatGPT users be able to use this promotion without having to register a new account? The official press release It doesn’t clarify it. From Xataka We have made this query to Telefónica and we will update this section as soon as we have a response. Between the lines. Telefónica has not chosen OpenAI by chance. It is the brand with the greatest recognition in generative AI. The operator already signed with Perplexity a year ago. Now add ChatGPT. The pattern is evident: Telefónica aspires to become an aggregator of AI services, exactly as today packs Netflix, Disney+ or Prime Video. Main winner? OpenAI gains distribution in Spain without having to make a commercial effort. Telefónica gains differentiation and data on AI usage patterns. Users gain temporary access to tools that without this promotion would be off their radar or budget. Yes, but. The promotion ends and then comes the friction. How many users will have integrated ChatGPT Plus enough into their routine to justify 23 euros per month? How many will simply try out of curiosity and cancel before payment? The success of this bet is not measured in the headlines that Telefónica is getting today, it is measured in conversion rates six months later. Featured image | Telefónica, OpenAI In Xataka | Telefónica has been trying to leave Mexico for six years and has discovered a problem: no one wants to buy what is left of it

There are restaurants charging their customers 15 euros when they do not appear in a reservation. And it is a trend that is going more

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“There are people who accept it and people who don’t. Let them make an effort so that we can make it to the end of the month,” comments Danitza Gabriela, Executive Chef of the Manifiesto 13 restaurant, with a laugh, in a video on the channel ‘The Xef in Kitchen‘. It refers to the charging of a fee if someone does not attend a reservation at your restaurant, But although it may seem drastic, it is not a problem that should be laughed at. It is a whole phenomenon baptized as ‘no show‘, and there are already restaurants that are taking measures. For example, charge 15 euros if you don’t show up. He no-show. Also known as ‘ghost reserve’, it is one of the nightmares of the restoration. The name is quite revealing: it is a reservation for a table that, without warning, does not show up at the agreed time. There the restaurant fills its gap, but there are times when it is not possible, leaving holes of hundreds of euros depending on the case. There are situations in which it is inevitable not to show up, even others of greater cause in which the last thing we think about is calling to say that we will not be able to go, but unfortunately it is becoming common in certain cities. Spread booking. Another Anglicism that is easy to understand. In large cities, there are diners who adopt the strategy of making reservations in several restaurants at the same time. This may seem like nonsense, but it makes “sense”: they secure all the options they like and then decide on the fly which one they prefer, not canceling, or not canceling early enough, on the discarded options. Freak. How often this occurs depends on the city. TheFork platform carried out a study on phantom reservations and, according to their analysis, between January and July of this year, there was not a single month in which no-shows accounted for more than 3.4% of the total. Then, it depends on the regions and, as we say, the city. Others studies They point out that, in large cities in the United Kingdom, Australia or New Zealand, the absence rate is around 15%. In the United States and Canada, 20%. 15 euros. According to that same study by The Fork, of the total number of diners who do not attend the reservation, only 38% do so due to last-minute unforeseen events that have prevented them from calling the restaurant. 7% say that they do not notify because they are embarrassed to call and 55% say that they get lost or forget that they had made the reservation. That is precisely what is leading restaurants to take action. We mentioned the words of Danitza, from the Manifiesto 13 restaurant, at the beginning of the article, and the amount they charge for not appearing is 15 euros. He explains it at minute 8:10 of this video: “Every day we call to reconfirm the reservation. We are applying a cancellation policy, only on weekends, because those are the days when we have the most occupancy. It is 15 euros, just so that people have that bit of respect.” Danitza continues by pointing out that “it’s very hard when you’re starting out. If you don’t have a lot of fuss and the table doesn’t come to you, you’ve already prepared… and it’s complicated. There are people who accept it and people who don’t.” At Gordon Ramsay’s, if you don’t cancel at least 48 hours in advance, it’s 150 pounds. Impact. Manifesto 13 is not the only restaurant that applies this. A couple of years ago, Amelia, a restaurant in San Sebastián with two Michelin stars, charged 510 euros for a service not provided to three diners who did not show up. It was a case that came to court after a complaint from one of the customers, and the result was the ruling in favor of the restaurant. Studies indicate that losses due to no-shows can suppose between 5% and 20%, depending on the type of business, and this is what has motivated locals to move tab. For example, with card number like warranty and deposits, as are done in other forms of entertainment and consumption. It has even come to pose the expulsion from the reservation system of clients who accumulate several. Images | Hitesh Dewasi In Xataka | The restaurant with the longest waiting list in the world is not a Michelin star: it is in Bristol and costs €40

Movistar Plus+ was making a comeback after four years of losing customers. Telefónica has decided to cut its workforce

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Telefónica has set 119 final departures in Movistar Plus+part of the ERE that will eliminate 4,554 positions in Spain. It is a reduction compared to the more than 200 losses initially planned, but it comes at the worst moment: when the platform was finally adding clients again. Why is it important. Movistar Plus+ has 3.75 million (the most recent data is from September 30) , the best data since 2018 after years of collapse. It lost almost 650,000 clients between 2019 and 2023, hit rock bottom, and was already beginning to recover. Now Telefónica is cutting muscle just when it needed to step on the accelerator. The paradox. The company bet a lot of money buying Canal+ and launching its own productions to compete with Netflix and Prime Video. When the numbers improve, he reduces the workforce. The inevitable question: how are you going to keep up with global giants with fewer people and a tighter budget? Yes, but. Subscriber growth does not guarantee profitability. Telefónica has reoriented Movistar Plus+ towards a more flexible and cheaper offer, unrelated to convergent packages. That adds customers but compresses margins. And competing in streaming without a global scale is very expensive. The unequal context. Netflix already has more than 300 million subscribers in the world. Prime Video exceeds 200 million. Disney+ around 120 million. Movistar Plus+ has 3.75 million in Spain, at the end of the third quarter of 2025. The difference in scale is brutal and translates directly into budget for content, technology and distribution. What works. Football continues to be the lifeline. LaLiga and the Champions League keep many subscribers hooked who, without that content, perhaps would not have stayed for so long. But a platform cannot be built only on sports rights that also increase in price every cycle, as we saw a few days ago. What deserves more luck. Movistar Plus+’s own series and documentaries have objective quality. ‘Poison‘, ‘The Messiah‘, ‘The Plague‘, ‘riot police‘, ‘The Pioneer‘ either ‘Rapa‘ demonstrate the ability to find powerful stories with local cultural sensitivity. Netflix and Prime also produce Spanish content, but Movistar Plus+ has built its own catalog that transcends obvious trends and connects with the public in another way. The problem is not the quality of the content. Quality is sometimes not enough when you compete against infinite budgets and recommendation algorithms fine-tuned with data from hundreds of millions of users. The big question. What will become of Movistar Plus+ if it continues to contract? It was beginning to regain ground, but doing so with 119 fewer people makes it difficult to maintain the pace. Without the investment capacity to match the Netflix-Amazon-Disney triumvirate, the room for maneuver narrows every quarter. The background. This ERE is not an isolated case. Telefónica has been thinning its workforce for years while it pivots towards infrastructure and gets rid of unprofitable Latin American subsidiaries. Marc Murtra, president for one year, has renovated its entire dome. The 2024 one cost 1,300 million and took 3,421 positions. This new adjustment will be more expensive and deeper. Between the lines. The unions have ended up accepting forced dismissals in minority companies such as Movistar Plus+, despite having set it as an initial red line. The pressure from the workforce to guarantee early retirements in other subsidiaries has weighed more than maintaining positions. UGT and CCOO have appealed to “common sense” and “responsibility”common euphemisms to justify a capitulation. In Xataka | Telefónica is preparing a tough ERE, but for many veterans it will be like a prize Featured image | Xataka with Mockuuups Studio

Neobanks break 25% market share in Spain. Traditional banking is losing young customers

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They are no longer an anecdote, they are a main actor. For the first time, neobanks have exceeded 25% of the market share among individuals in Spain. A new report echoed by some media, places the penetration of these entities in 27.2%. It is a significant jump from the 21.8% they registered in 2024. The data confirms a clear trend: traditional banking is losing the battle for the young customer, although it continues to retain the main business. Image: Revolut What is a neobank. Unlike traditional bankingneobanks operate 100% digitally, without physical branches. Their model is based on a very light cost structure that allows them to offer commission-free services all managed from a mobile app. The Bank of Spain itself defines them as entities that offer banking intermediation services in a completely digital way. The assault on the young public. Neobanks entered the Spanish market attacking a very specific niche: young people and travelers. a study from Adyen and OpinionWay reveals that practically all Spaniards (93%) reject paying banking fees abroad. This has caused 59% of millennials and 55% of Gen Z to trust them more than traditional banks when traveling. Part of the “win” in innovation and reputation It’s not just in the product, but in the marketing. They understood that an app was not enough to attract the new generations; You had to be where they are: social networks and platforms like Twitch and YouTube. Revolut has been the most aggressive, renewing for a third year its alliance with Ibai Llanos and sponsoring its “Evening of the Year.” It seems that traditional banking has reacted to this trend, and has used the same weapons: now, Banco Santander has signed the YouTuber Plex. With almost 15 million followers on their networks, He is the protagonist of the last campaign. The Revolut surprise. This growth is not uniform; It is led by the well-known Revolut. A report from the CNMC was devastating: in 2024, Revolut led the acquisition of new accounts in Spain with 19.8% of the total, surpassing giants such as BBVA and Santander. The CNMC was blunt and recognized that “neobanks and fintechs pose a real competitive threat.” Figures. That leadership in recruitment now translates into real money. According to data from Expansion and El Mundo, the total neobank customer base in Spain exceeded five million in 2024. Revolut quadrupled its deposits in a single yeargoing from 739 million euros to 3,127 million. Meanwhile, its competitor N26 (with one million clients) suffered a 9% decline in deposits since December. Image: BBVA Fintech in traditional banks. The reactionary stance of some entities has led them to a strategy: launch their own neobanks to compete in the same field. Imagin stands out, promoted by CaixaBank. Your numbers They do not leave many doubts: they can boast 3.5 million clients and a 48% market share in the 18 to 34 year old segment among the main neobanks. But very few trust them with their payroll.. Despite the good penetration figures, traditional banking continues to dominate the main relationship with the customer. According to a report by Inmark, banks such as CaixaBank, Santander and BBVA account for almost 84% of the business market. Among individuals, only 4.2% use a neobank as their main entity. However, the goal of neobanks is stop being a complement. They are ripening to attack the core business of banking: Revolut has already announced its plans to offer mortgages in Spain and yes it has materialized installment payment services. The official view: necessary competence. The rise of fintech is a trend validated by official organizations. The Bank of Spain, in its 2025 Observatoryconfirms a 50% growth in the number of entities since 2020 and a 249% increase in their total assets since 2018. At the European level, the president of the Single Resolution Board recently warned that the Revolut model reinforces the need for a deposit guarantee fund mutualized in the EU. For its part, the National Commission of Markets and Competition (CNMC) and your report It is important to understand why they succeed: The traditional banking sector is highly concentrated. Spain (HHI of 1,331) has a higher index than Germany (323) or France (567). This lack of competition is one of the reasons why traditional banks do not remunerate deposits. It is the neobanks who break this dynamic. The Spanish banking sector is four times more concentrated than the German one, according to the CNMC. Neobanks have not grown by chance: they have taken advantage of the void that traditional banking left by not competing Now, there are always stones on the road. The CNMC points out that Spaniards have a “relatively high level of distrust” in online banking – only 23% feel “very comfortable” compared to the 41% average in the eurozone – and “below” average financial education. This paints a battlefield for the coming years. The growth of neobanks shows that they have won the usability war: they are easier to use and have masterfully conquered the young public. However, CNMC data reveal that traditional banking still has the most important defensive moat: customer trust and inertia. Cover image | Composition with images of CardMapr.nl and Revolut In Xataka | There are more and more millionaires in the world and that is a problem: luxury products are no longer exclusive

The tip makes the employee poorer and customers end up paying their salary

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In Spain there are A debate above the table. In the country he had always looked at the “optional tip” of 10% as an exotic custom of the United States, but lately something seems be changing In the hospitality. On the contrary, in the United States someone has opened the melon of one of the great traditions of the sector. And anyone has said it. McDonald’s has put in question The American tips and system. Context. It We count A few weeks ago. In the United States, tips are not mandatory by law, but it is customary, we would almost say that “obligation”, leaving a tip between 15 and 20%. The logic behind the behavior has to do with the fact that the US minimum federal minimum wage for workers with tips is 2.13 dollars per houran amount that has not changed since 1991. Somehow, that very small amount that the waiter receives on duty has turned the “American” tip into a kind of help to the worker who has no other way to increase his income. In practice, more forced than the theory, when eating in the United States in groups of between a minimum of four and six people, most establishments impose a 18% tip (free) without giving option not to pay it. By the way, although the practice is so settled there, it has European origin. It is estimated that in England in the 16th century. McDonald’s opens the melon. And this is where the almighty company appears. The CEO of McDonald’s, Chris Kempczinski, has criticized A television interview The restaurant model that rely on tips to cover the salary of their workers, qualifying it as a system that “transfers the responsibility of payment of the workforce to the client.” According to explainedwhile McDonald’s does not allow tips and directly pays the salaries of its employees, other premises can pay only 2.13 dollars the time under federal law as long as the final income, adding tips, reaches the federal minimum wage of $ 7.25. With the recent approval of “Big Beautiful Bill” promoted by Trump, which exempts tips from taxes, that scheme It reinforces and generates (In Kempczinski’s opinion) a “inequality of conditions” in front of fast food chains that do not benefit from such practices. The background of the phenomenon. The system of “Tipped Wages” It has been extending beyond traditional restoration towards multiple sectors of precarious work and platform economy. They remembered In Insider That appos of apps such as Uber Eats or Dordash depend on tips to complement income, and the pressure on customers has intensified with notifications that suggest that the speed of the service can depend on the initial generosity of the order. Practices like The “Tip Baiting”in which a consumer promises a high tip to encourage rapid delivery and then withdraws, have generated conflicts and distrust. At the same time, recent surveys reveal A growing social fatigue towards the proliferation of tip requests in all types of establishments, which reopens the debate on whether this form of compensation remains sustainable and fair. The giant proposal. Kempczinski, on behalf of the multinational, suggested that the solution passes through force everyone restaurants to pay the same base minimum salary, regardless of the tips received. States such as California, Alaska or Minnesota already demand it, eliminating the figure of the “subminate by tips” and guaranteeing more stable direct salaries. According to the manager, extend this federal model It would reduce poverty and labor rotation without implying loss of jobs, while leveling competition between fast food chains and traditional restaurants. In his vision, the current disparity favors those who rely on a Externalized Compensation System In customers, while companies such as McDonald’s directly assume staff costs. The vision of a “double cheeking.” There is much more, since Kempczinski described The current American situation as a “two -level economy”, marked by the gap between high -income consumers, who continue to spend on premium products and home deliveries, and those of average and low income, which reduce their visits to restaurants, jump meals and choose to cook at home. From the inflationary wave of 2022, the chain has faced an increasing discomfort For the increase in their menus, which led to the combos exceeding ten dollars since whole strips of customers see fast food as an occasional luxury rather than as a daily option. Price readjustment as a strategy. To stop the traffic drop between these segments, McDonald’s He relaunched a package Five dollars and reinforced promotions in their main markets, relying on advertising campaigns focused on value. The strategy aims to maintain the brand as a reference for accessibility in an environment in which the smallest competition lacks the scale to absorb the costs of the reduction. However, franchisees (responsible for most premises in the United States) They show concern For the impact on margins in a context of wages, rentals and upward inputs, although Kempczinski assured that the consensus in favor of these measures was “almost unanimous.” A conflict between models. If you also want, the debate also contains a deep cultural shock: in the United States, tips have historically worked as salary complementbut the rise of digital platforms and inflationary pressure have intensified wear of this model. While the restoration industry defends its flexibility and ability to attract customers with lower apparent prices, critics They point That it is a undercover subsidy form in which consumers, and not employers, finance a good part of wages. The McDonald’s intervention It reflects how great global corporations see in this imbalance not only an ethical and social problem, but also a competitive disadvantage, reviving a debate that touches the essence of US labor policy and its relationship with salary justice. Image | Crusier, Tomwsulcer, Ramon Fvelasquez In Xataka | Spain had always looked at the “optional tip” of 10% as an exotic custom of the US. Until now In Xataka | The Trojan horse that the US “expats” are introducing in Spain: the culture of the … Read more

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