In the Middle Ages there was a very expensive culinary trend that today would make your food inedible: they bathed it in spices

For tastes, colors. But if you were the guest of a landowner from the Middle Ages, a wealthy count or baron who wanted to impress his diners with a sumptuous banquet of fish, meat, wine and sweets, it would be best if your tastes leaned towards hyper-spicy food. After all, it was not unreasonable that on the table you would find a tray of pheasant swimming in a sauce made with 17 different spicesso many that its flavor would hardly please today’s palates. Maybe that expectation seems unappetizing to you, but for medieval diners it made perfect sense. Better with spices. Medieval diners liked spices. A lot. So much so that their banquets were an authentic display of dressings of ginger, cinnamon, black pepper, nutmeg or saffron, among a long and well seasoned etc. As an example, Michael Delahoydefrom Washington State University, explains that a meat sauce could contain about 17 different spices. In another recent example The Country spoke of recipes up to 15 and plenty of sugar. Everything on the same plate. Combined. Forming a mixture of flavors that would make the foods that gave luster to the great banquets of medieval nobles hardly edible for 21st century diners. And that (culinary ironies) has never been as easy to find spices as it is today: it comes with entering any supermarket to find full shelves. A gastronomic window. If we know what and how medieval nobles ate, it is thanks to the work of historians and works such as ‘The Book of Sent Soví’a manuscript that stands out for several reasons: it is the oldest recipe book of its type in the Iberian Peninsula and for a few days it has been starring an exhibition about medieval food in Valencia. The work contains 72 recipes and dates back to the 15th century, although experts are convinced that the work is based on a previous original, now lost, that was written in 1324. The work is interesting not only because of its recipes. It is also because it tells us about what the diners of the Late Middle Ages were like, perhaps somewhat different from us in tastes, but not in terms of attitude. In addition to appreciating the good taste of the dishes, they liked to show off, using gastronomy as a status symbol. They appreciated kitchens with large stoves, the carvers who cut and distributed the meat among the diners, spices and sugar. Cooking and marketing (medieval). “We all have to eat, every day, but in the Middle Ages they did not have the ways of distinguishing themselves that we have. They turned food into a liturgy, a ritual in which they demonstrated their wealth and that was seen even outside because they gave leftovers to the poorest classes. It was a way of demonstrating status,” comment to The Country Juan Vicente García Marsilla, professor of Medieval History and curator of the exhibition. The 15th century recipe book preserved in Valencia has much of that pomp and prestige that was sought among kitchens and pantries. In its prologue it slips that the original work was prepared some time ago by commission from an English kingbut the recipes speak of another reality: an author probably Valencian or Catalan accustomed to the gastronomic tradition of the Mediterranean. “Marketing hype of the time”, summarizes García. By attributing the work to a foreign and ancient chef, the recipe book sought to imbue itself with exoticism and prestige. Why so many spices? Partly because of the above. Status. Today we may find them in any Mercadona, but spices or sugar centuries ago They were luxuries that were not within reach of all the tables. “Spices were a sign of luxury and opulence. They denoted prestige,” comments Delahoydewho reflects on the peculiar value of medieval cookbooks: probably not all cooks knew how to read and the recipe books were not used in the kitchen either, but rather were kept in private collections. Therefore… Were they useful for those responsible for provisions? Were they a sign of status? A way to learn about the exotic ingredients in each dish, garnishes that might otherwise go unnoticed by diners? In search of flavors… and names. Analida Braeger slips some interesting reflections in Medievalist.neta platform founded in 2008 and specialized in medieval history. In a comprehensive article On the subject, he points out that the medieval palate became accustomed to foods heavily seasoned with spices, a symbol of power increased in part by its exotic origin and the imports from the East. In the extensive list included cinnamon, cloves, nutmeg, ginger, pepper, saffron, mace, cardamom or galangal. insatiable demand. “Europe’s insatiable demand for spices in the late Middle Ages is a notable example of a drastic historical shift brought about by consumer preferences,” pointed out in 2012 Paul Freedman in an article published in ‘The Oxford Handbook of Food History’. The result is recipes like chicken with sugar which we can read in the 15th century manuscript preserved in Valencia. Furthermore, spices were not only used in cooking, they also had medical applications. There is who assures that despite their limited availability and high cost, a very high percentage of the recipes in cookbooks from the 13th, 14th and 15th centuries include spices and that at least some works cite up to 40 different types. In any case, it must be clear that the cuisine of the aristocracy and that widespread among the popular classes are not the same. Among the latter it was not strange that cold food for a matter of costs. Revisiting old topics. As happens often With everything related to the Middle Ages, the use of spices is overshadowed by clichés and prejudices that are not always accurate. Delahoyde remembers the “common myth” that cooks of the time relied heavily on seasonings to mask the taste of spoiled meat. After all, there were no refrigerators or freezers to keep meat fresh, right? Why not season it well? It is not likely that … Read more

LIDL has joined the latest trend to make lots of money: setting up your own low-cost operator

Lidl is at the doors of launch a low-cost mobile phone serviceeven more competition for a Spanish MVNO market that is beginning to become saturated and in which it seems practically impossible to surpass the current king: Digi. The LIDL plan. Grupo Schwarz, owner of LIDL, has acquired 9.9% of the communications provider 1Global, currently operating in Spain under the Orange network. The plan is to create a virtual mobile operator (OMV) to offer low-cost telephone services, wanting to expand the proposal throughout Spain and 30 more countries. The how. The service will be offered through LIDL’s nerve center for the smartphone: LIDL Plus. The application will allow the contracting and management of the service, ensuring the executive of the hypermarket chain that it will offer “simple connectivity.” LIDL has an important advantage over the rest of its rivals: physical presence throughout the entire Spanish territory and a potential customer in search of low prices. It is not the first in its sector: Eroski and Carrefour They were among the first in Spain to offer this service. {“videoId”:”x85jqs5″,”autoplay”:false,”title”:”DIGI TV Ad: "Enjoy with DIGI the advantages of going it alone"”, “tag”:”mobile”, “duration”:”40″} The electrical phenomenon. The MVNO market is beginning to become saturated with more and more companies outside the sector. The keys? Low operating costs and high margins. The most recent example is PcComponentes, which overnight became an operator with the help of Likes Telecom, a Spanish company focused on the creation of telecommunications brands. We also have recent examples in Revolut, Klarna or N26, players in the financial sector introduced into the world of telecommunications. A simple way to diversify sources of income and build customer loyalty through applications they already use. In Xataka Digi is dropping prices to attract more and more customers in Spain. The problem is that he still doesn’t make any money. Yes, but. None of these players are fighting to win the telecommunications market, where the king is simply unbeatable. DIGI is not only the low-cost operator with the largest volume of clients in Spain: it is the only one that can face giants like Telefónica, MásOrange or Vodafone (whom to pretend to surprise in the coming months). In Xataka | Digi wants to become one of the largest teleoperators in Spain. And that is why it has gone from 4,000 to 10,000 workers. (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news LIDL has joined the latest trend to make lots of money: setting up your own low-cost operator was originally published in Xataka by Ricardo Aguilar .

the dangerous TikTok trend of chewing food with plastic that camouflages an eating disorder

Eating something that we love very much, but without adding a single calorie to the diet, seems like something that resembles a true miracle, but the reality is that in China social networks are being flooded with a method that promises this. And we are not dealing with something revolutionary to trick the brain, but rather eating food wrapped in plastic. Something that has been baptized like ‘plastic eating’ as El País has reported. How it started. This trend has been with us for a short time, and the origin is in Douyin, the Chinese version of TikTok. Here the videos showed young people placing a piece of plastic wrap over your mouth or wrapping food in plastic and then chewing and spitting it out. The goal here is to taste high-calorie foods without swallowing them so as not to gain weight. Extended. The algorithm worked its usual magic, and the trend has quickly spread to other countries, even reaching TikTok, where this new challenge has been replicated. And when you start with this trigger in a new population, logically you have to take into account the risks of replicating it and turning it into something viral. Especially focused on adolescents, who may be more vulnerable in these situations. Its consequence. Beyond how bizarre it is to put plastic in your mouth to enjoy the flavor, but not have the effect of the calories, the more immediate physical damage must be considered. One of the most striking, related to repeatedly chewing a packaging that has not been designed for human consumption, carries a very high risk of suffocation and also dental damage. But we must not forget that we are chewing plastic here, so there is a risk of ingesting toxins. Different medical and scientific sources warn that these practices can expose us to the consumption of microplastics, which we have already been able to talk a lot about, as they are present in some important organs such as the placenta or testicles. Something that little by little is being related to hormonal disruption. Psychological risks. Without a doubt, it is another of the most important risks that we must take into account here, since what the networks sell as a trick to reduce the cravings we have throughout the day, is actually a classic symptom of eating disorders or eating disorders. In the clinical setting, it is known as ‘chewing and spitting’, which is a very common compensatory behavior in the diagnosis of anorexia and bulimia. It is not a new idea, since the iconic designer Karl Lagerfeld popularized and defended publicly this technique years ago after losing between 30 and 40 kilos. However, science denies that it has real benefits, since different studies suggest that when we chew food, the body prepares for digestion and increases the levels of ghrelin, which is the hunger hormone. But in reality, by not receiving food, hunger and anxiety are triggered, causing a severe loss of control, metabolic alterations and malnutrition. Social networks. The proliferation of these types of trends puts the role of social networks in the mental health of young people back on the table. Scientific data provided by recent studies indicate, for example, that exposure to content that promotes anorexia on TikTok significantly decreases body satisfaction in a matter of minutes, increasing the internalization of “thin ideals.” It has also been proven that 73% of young users with moderate or high risk of suffering from an ED show symptoms directly related to their interaction on TikTok. Images | Clown World In Xataka | We believed that extreme thinness was a fashion that had happily been overcome. What is happening on networks contradicts us

We have been hearing talk for days about the “storm of the century”, this is what AEMET says about it (and about the trend of fattening meteorological headlines)

It’s curious. A “storm of the century” concept has been around for days and, in the last hoursa date has even been set: February 25 would be the moment in which the storm would reach the country’s coasts. And I say that all this is curious because, in short, it is inaccurate, a ‘journalistic hook’: a lie after all. This 25th changes time, yes. But what the models describe is more like an Atlantic front (with rain in Galicia and some instability in the Canary Islands), than a truly exceptional episode. But let’s take a look because there are more things to take into account. What do the models say? That is the big question: AEMET and the rest of the specialized media draw a very different scenario. Galicia stands out with relevant accumulations (we are talking about 20–40 l/m² in the area from A Coruña to Pontevedra), but little else: in the rest of the areas where it rains, the quantities are much more discreet. In most places, almost testimonials. On the other hand, it is also possible that it will rain in the Canary Islands, but (unlike the peninsula) it will be a DANA in Morocco. And then? So, nothing. We won’t have big announcements; neither by winds, nor by rain, nor by coastal problems. AEMET is worriedYeah; but due to the persistent rainfall that may accumulate in the northwest. For the rest, if there is any news on the table, it is that a phenomenon that has been somewhat missing is going to return: the haze. There will be no “storm of the century” and that, of course, is excellent news. After all, we come from a winter that has been nothing more than a huge chain of storms. This has led to a whole process of social desensitization that is forcing popular meteorological information to raise the threshold until it borders on (or settles into) sensationalism. And it’s not the best time to do it: as AEMET itself points outit is possible that we are approaching a new era of precipitation in Spain. Climate change is increasing precipitation extremes globally. It doesn’t seem like a good idea to play ‘Peter and the Wolf’ just when things are starting to change. Image | Torsten Dederichs In Xataka | We already know exactly how much climate change was to blame for DANA in Valencia (and the figures are devastating)

the dangerous viral trend that turns a common medicine into a lethal Russian roulette

Something that may be quite internalized in society is that taking too much of a medication Anyone can have a very harmful effect on the body, and logically we avoid taking a lot of ibuprofen or paracetamol at once. But social networks have taken this as a new challenge which consists of taking paracetamol pills in a group to see who can achieve spend more time admitted in the hospital due to the liver failure it generates. Crazy. What has been dubbed the “paracetamol challenge” on social media is becoming a real nightmare for emergency and toxicology services. And it is no wonder, since behind the false sense of security that an over-the-counter medication such as paracetamol gives, hides a mechanism of implacable toxicity capable of destroying the liver of a teenager in a matter of hours. At an international level. The phenomenon is not new, but it has raised alarm bells internationally due to its recent outbreaks. In the United Kingdom, newspapers such as The Independent have been echoed of police warnings after registering cases of teenagers intentionally intoxicated in Soutampaton due to this challenge. And, although the first thing you might think is that it is a suicide attempt, since paracetamol is one of the ways used to do it, the reality is that they do it because of a challenge seen on TikTok. This too has reached countries like Belgiumwhere health authorities have had to launch a strong alert about videos that encourage people to overdose on this medication. In Spain. Has not been left behind our country, which has also reported cases of adolescents who have followed this challenge. But to such an extent that in Malaga There have been two hospital admissions due to liver failure due to a drug overdose. The paracetamol trap. Although it is a medication that can be found over the counter, in the case of Spain, generally the dose is 500 mg, the truth is that it has a great danger behind it, since paracetamol overdose is one of the most frequent and potentially lethal pharmacological poisonings. But the great deception of this challenge is that symptoms of poisoning do not occur in the first hoursbut a teenager can ingest several grams of acetaminophen and feel at most mild nausea or vomiting. In this way, while the young man thinks that “nothing has happened” and that he has won the challenge to his friends, the liver is silently collapsing. In days. International clinical guidelines place special emphasis on this: late liver deterioration, since the symptoms of severe liver failure appear only three days after taking the paracetamol overdose. And here on many occasions it is too late to act from medicine, which causes the death of the patient. The mechanism. Playing the “paracetamol challenge” is, in medical terms, playing Russian roulette, since massive intake of this drug saturates the metabolic pathways of the liver, generating a highly toxic metabolite called NAPQI that destroys liver cells when in large doses. With a normal and scheduled intake, this metabolite is produced, but the liver can control it by transforming it into another product that it quickly discards. But when the amount is very high, the liver literally has no capacity to process it into something less harmful. The treatment. Right now, the only thing that has shown a reversal of liver damage from acetaminophen overdose is N-acetylcysteine. However, the effect decreases as time passes, and it is ideal to administer it in the first eight hours after an overdose with paracetamol. The problem is that the teenager can hide that he is beginning to feel bad because he has a feeling of guilt or even fear of the consequences that his actions may have on his parents. This is why it may be the case that you arrive late to a hospital to receive treatment and that the window available to do a stomach lavage or even for a liver transplant to arrive is very small. Raise awareness. The “paracetamol challenge” is not just another Internet hoax, but rather it is a direct fight against the biology of the human body in which the prize for “lasting longer in the hospital” can be multiple organ failure or ending up on the waiting list to receive a transplant. In this way, the most important thing is always to make minors aware of how serious it can be to take too much paracetamol, since it is possible that they do not know that something that a priori ‘cures’ their fever or discomfort can end up killing them. Images | danilo.alvesd In Xataka | Ozempic not only eliminates hunger, it is rewriting the supermarket ticket: goodbye to ultra-processed foods and spending on snacks

IKEA has had to close seven large stores in China. It is the symptom of a much more important trend

The real estate market was the great economic engine in China, but currently it is plunged into a deep crisis from which it does not seem that it will come out soon. Houses are not sold and, consequently, not as much furniture is sold either. If we add to this an increasingly strong online market and competitors with very aggressive prices, it is not surprising that IKEA is not doing very well. Seven fewer stores. IKEA China has announced which will close seven of its stores on February 2. These are seven large stores, known as ‘blue box’, located in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo and Zhejiang. After the closure, there will be 34 more operational stores in the country. Change of strategy. IKEA emphasizes that “we will move from large-scale expansion to focused development.” Its strategy is to move away from large stores and focus on local commerce. They plan to open ten small stores in the next two years, starting with the Dongguan store scheduled for next February. This strategy contrasts with the one they are following in other countries like the United Kingdom either USAwhere what they are closing are some small stores opened after the pandemic. Competence. As we said, the Chinese real estate crisis is one of the reasons why sales have fallen, but not the only one. The Swedish giant faces other difficulties, such as the emergence of new local competitors that offer Much lower prices and much faster deliveries. In this context, it makes sense that IKEA wants to focus on small stores and strengthen its online channel. In fact, recently They opened a store on JD.com. Online presence. In statements to South China Morning Posteconomist Fan Xinyu, attributes the closure to “a highly developed online sales market in China, a trend that has reduced the survival margin of physical points of sale.” It is estimated that in 2024 in China They delivered 5,400 packets per secondmaking it the largest online marketplace in the world. In this sense, we can say that in China it is more common to place an order online than to go to a large store such as IKEA. IKEA China. The Swedish company opened its doors in China in 1998 and went on to open 41 large stores. The company has not published financial data, but China continues to be among the ten markets where they sell the most. According to ReutersChina accounts for 3.5% of all IKEA global sales. Image | Wikipedia In Xataka | The founder of Ikea was one of the richest men on the planet, but his most famous trick is available to everyone

There are restaurants charging their customers 15 euros when they do not appear in a reservation. And it is a trend that is going more

“There are people who accept it and people who don’t. Let them make an effort so that we can make it to the end of the month,” comments Danitza Gabriela, Executive Chef of the Manifiesto 13 restaurant, with a laugh, in a video on the channel ‘The Xef in Kitchen‘. It refers to the charging of a fee if someone does not attend a reservation at your restaurant, But although it may seem drastic, it is not a problem that should be laughed at. It is a whole phenomenon baptized as ‘no show‘, and there are already restaurants that are taking measures. For example, charge 15 euros if you don’t show up. He no-show. Also known as ‘ghost reserve’, it is one of the nightmares of the restoration. The name is quite revealing: it is a reservation for a table that, without warning, does not show up at the agreed time. There the restaurant fills its gap, but there are times when it is not possible, leaving holes of hundreds of euros depending on the case. There are situations in which it is inevitable not to show up, even others of greater cause in which the last thing we think about is calling to say that we will not be able to go, but unfortunately it is becoming common in certain cities. Spread booking. Another Anglicism that is easy to understand. In large cities, there are diners who adopt the strategy of making reservations in several restaurants at the same time. This may seem like nonsense, but it makes “sense”: they secure all the options they like and then decide on the fly which one they prefer, not canceling, or not canceling early enough, on the discarded options. Freak. How often this occurs depends on the city. TheFork platform carried out a study on phantom reservations and, according to their analysis, between January and July of this year, there was not a single month in which no-shows accounted for more than 3.4% of the total. Then, it depends on the regions and, as we say, the city. Others studies They point out that, in large cities in the United Kingdom, Australia or New Zealand, the absence rate is around 15%. In the United States and Canada, 20%. 15 euros. According to that same study by The Fork, of the total number of diners who do not attend the reservation, only 38% do so due to last-minute unforeseen events that have prevented them from calling the restaurant. 7% say that they do not notify because they are embarrassed to call and 55% say that they get lost or forget that they had made the reservation. That is precisely what is leading restaurants to take action. We mentioned the words of Danitza, from the Manifiesto 13 restaurant, at the beginning of the article, and the amount they charge for not appearing is 15 euros. He explains it at minute 8:10 of this video: “Every day we call to reconfirm the reservation. We are applying a cancellation policy, only on weekends, because those are the days when we have the most occupancy. It is 15 euros, just so that people have that bit of respect.” Danitza continues by pointing out that “it’s very hard when you’re starting out. If you don’t have a lot of fuss and the table doesn’t come to you, you’ve already prepared… and it’s complicated. There are people who accept it and people who don’t.” At Gordon Ramsay’s, if you don’t cancel at least 48 hours in advance, it’s 150 pounds. Impact. Manifesto 13 is not the only restaurant that applies this. A couple of years ago, Amelia, a restaurant in San Sebastián with two Michelin stars, charged 510 euros for a service not provided to three diners who did not show up. It was a case that came to court after a complaint from one of the customers, and the result was the ruling in favor of the restaurant. Studies indicate that losses due to no-shows can suppose between 5% and 20%, depending on the type of business, and this is what has motivated locals to move tab. For example, with card number like warranty and deposits, as are done in other forms of entertainment and consumption. It has even come to pose the expulsion from the reservation system of clients who accumulate several. Images | Hitesh Dewasi In Xataka | The restaurant with the longest waiting list in the world is not a Michelin star: it is in Bristol and costs €40

AEMET has released its prediction for winter and confirms the trend that is no longer an anomaly: a winter “without cold”

Although we can keep in mind that winter does not begin until next December 21, coinciding with the winter solsticefor meteorology now we have started with the station from today. A season in which we could all expect a great spell of polar cold to be at home with a blanket and watching a series on television. But the AEMET has lowered these forecasts taking into account to what we experienced in previous years. Via a post on X The AEMET has welcomed this new winter 2025-2026, but with bad news behind it: it will be much warmer than usual with a high probability. We are not talking about individual “summer” days, but rather a robust statistical signal that covers the entire quarter (December-January-February). What we used to call an anomaly, the data are beginning to call the norm: winter in Spain is fading. Heat map. AEMET’s seasonal prediction It doesn’t leave much room for doubt. According to probabilistic models, the average temperature will be in the warm zone throughout the country. Specifically, for the AEMET the eastern peninsula and the Balearic Islands have a probability of a much warmer winter that exceeds 70%. In the case of the Canary Islands and the Balearic Islands, this is where the “zero zone” of this warming will be found, with a very pronounced thermal increase with respect to its normal values. In the rest of the peninsula, the probability is around 50%, which continues to be a sign that points to having a winter that is as normal as possible with respect to what we have seen in previous years. The rain. If in terms of temperatures it seems that we are not going to have very good news with a high probability, in terms of precipitation it seems that we must be optimistic. A priori, the models suggest that we will not have an extremely dry winter but nor will it be too wet. And the rainfall seems to be close to the average, although with great variability. Not all months of this winter will rain in the same way, emphasizing especially the second half of winter, that is, the end of January and February, where the models point to the arrival of dynamic phases with fronts and storms. This is something that may fit with studies on the loss of sea ice in the Arctic, which alters atmospheric circulation and may lead to much more “wet or variable” winters in the Iberian Peninsula, breaking the patterns that we saw in our environment. 28 days of “no winter”. To understand why the AEMET is so sure of this forecast, you have to look in the rearview mirror. The most recent reportslike Climate Central, already warned that last winter Spain experienced an average of 28 days with temperatures above the historical average. To do this, experts focus on reducing the days where we have temperatures below zero with a sharp drop in the days where there is frost. Furthermore, cities like Valencia are seeing how urban centers are turning into ovens even in the middle of winter. And it is a serious danger, as the CLIVAR-Spain report warns that this amplification of warming and the alteration of winter variability pose a critical challenge for our ecosystems, which need rest from the winter cold for their biological cycles. Goodbye to the historic cold. What AEMET is telling us with this forecast for 2025-2026 is that the atmosphere in Spain has more and more accumulated energy. Studies by Funcas and analysis by AEMET itself corroborate that the decrease in snow coverage and the increase in warm episodes are not temporary, but in the end they are the reality we face. We are facing a scenario where winters do not disappear, but they do “soften” until they become unrecognizable compared to those of three decades ago. If you have thermal clothing prepared for this year, it is possible that, except for occasional episodes of storms in February, it will stay in the closet. Images | Thomas Holmes Immo Wegmann In Xataka | “Three days of pure cold”: while the world looks at the polar vortex, bad news accumulates for AEMET

The trend of adding protein to coffee was born on TikTok. And capitalism has taken note of this “functional coffee”

Drinking coffee is a very personal thing. You can do it because you like its flavorbecause you want to take advantage of its health benefits or even because you want that caffeine ‘shot’. It is also a social drink with that classic “let’s have a coffee”, but in recent years, coffee has also become a functional drink. Reason? The need to add protein to everything. And coffee chains have not been slow to surf the trend. The ‘profess’. Proteins are one of the pillars of a balanced dietbut if we do intense and regular sports, its intake becomes essential. The ideal is to get it from food, but protein powder (whether vegetable or whey) It is a quick and easy way to increase daily grams. The “normal” thing is to have a smoothie, but in 2021 a trend appeared on TikTok: the ‘teacher‘. Basically, it is the combination between ‘protein’ and ‘coffee’ and it is what you are imagining: enrich a coffee with protein powder. Hacking coffee. Named As ‘broistas’, a term that can be somewhat derogatory and combines ‘gymbro’ with ‘barista’, there were those who went directly to a cafeteria, ordered a long coffee and mixed it with their protein shake. Here the search is to convert coffee into a strictly functional drink that provides caffeine that allows you to perform more during the training session, burn more fat if that training is going to be cardio and add a few more grams of protein to the daily count. Dutch Bros menu Dutch Bros.. Evidently, coffee shops have taken note. The entire food industryIn fact, she has been on the protein diet bandwagon for years, with very particular labeling and higher prices in foods that have one or two more grams of protein per 100 grams than the unenhanced version (which is a ridiculous amount). And, as we say, the coffee shops have not wanted to miss that train of body worship. If people come, order a coffee and add it to their proteins, why not offer the combination directly? Thus, at the beginning of 2024, the coffee chain Dutch Bros. -very direct competition from Starbucks, at least on US soil- launched a series of protein drinks. Coffees like the Salted Caramel Protein Latte or the Salted Caramel Protein Mocha have 20 grams of protein and no added sugar. The key is their reduced-fat protein milk to which they have added proteins -casein-, and little by little they have been opening the range of protein versions of their most popular coffees. starbucks. Also in the American West, but somewhat further north, this protein coffee thing resonated. Starbucks wasn’t going to stand by while customers demanded something the competition was already offering, and just a few weeks agothey launched a protein drink line within your menu. It depends on what you choose, but there are milk foam options that provide about 15 grams of protein per drink in a large size, to others that use milk with whey protein that provides between 30 and 35 grams of protein per drink. As is logical at Starbucks, there are plenty of drinks available to choose from and it doesn’t look like it’s going to be a fad: it’s here to stay. Tressie Lieberman is the company’s chief brand officer and commented that it is something that “responds to the growing demand for protein by consumers.” And other companies are preparing their strategies, like Peet’s Coffee with its ‘Vitality Menu‘ with protein lattes. Necessary? I know esteem that the market for this functional coffee is valued at 4,000 million dollars and that it will reach more than 14,700 million by 2034. It is the consequence of that aforementioned cult of the body, especially in younger consumers, because it is an aid to reach the necessary grams of protein in a simpler way. However, there are those who are skeptical. Eating protein, especially if you practice sports, is fine, but nutritionists already warn that, while an essential nutrient, protein “should not be treated like fairy dust that we sprinkle on everything.” In the end, it all depends on each person’s nutritional needs and how convenient a shake is… or the pleasure of getting that protein from food. Images | Xataka, In Xataka | In the 16th century it was believed that coffee was a satanic drink. So Pope Clement VIII decided to “baptize” him

The latest trend among the rich is exclusive writing retreats. Experts don’t think anything too good will come of it.

The bubble of the luxury retreats It continues to grow by pairing itself with all kinds of hobbies. Painting, sculpture, ceramics, photography or jewelry classes we already have increasingly wealthy clients with higher and higher goals. The phenomenon of wellness luxury It continues to expand and the last sphere to receive its corresponding practical courses for very well-off people has been that of writing. In other words: if you are starving as a writer it is because you want to, it is a waste of time to make a living from writing (as long as you already had a lot of money beforehand, of course). Luxury retreats for writers. Luxury retreats for writers come under scrutiny in articles like this one from Slatewhich although it guarantees that the cost of the experience it describes is very high, also makes it clear that strictly literary results are not guaranteed. They are exclusive experiences that combine writing with activities such as massages, yoga, horseback riding, gourmet gastronomy and cultural tours in destinations such as Guatemalaon board a luxury cruise with all kinds of classes and tutorials, France either Tuscany. The only thing you need to participate in them is to have sufficient financial resources and available free time, not talent or experience in the world of writing. ‘Call me Ismael’, version wellness luxury. That is, more than the writing workshop in your neighborhood bookstore, these retreats have to do with the trend of wellness luxury that we mentioned: retreats that combine popular hobbies with exclusive holistic practices such as guided meditations, pranayamaspecialized massages, spa with ancestral therapies and gourmet organic gastronomy (sic). This exists but if you haven’t heard of it, perhaps it is because it is outside your sphere of possibilities. Visit websites with these types of experiences, such as Sansara Resort on the Pacific coast, and you decide if it is designed for your pocket or continue taking your drafts to your neighborhood bookstore. Emotional scam. Richard Z. Santos, author of the article, speaks directly of an emotional and financial “scam”: in the last 15 years, the duration of his literary career, he has observed how this market of workshops, sessions, and retreats to improve writing has grown, but the recent wave of touristy and expensive destinations for writers does not guarantee anything. These luxury retreats are accessible with direct payment and without a quality filter, they are more of a luxury product and a tourist experience than a serious training space. What’s more, some writers have reported that these retreats can be emotionally draining or counterproductive if you are working on sensitive or traumatic material without adequate psychological support. The barriers. Santos talks about the fact that the participants in this type of retreat are mostly white women with good economic stability, which creates an important socioeconomic and racial diversity barrier. Quite the opposite of what happens with “real”, prestigious and traditional retreats, such as Yaddo either Bread Loafwhich work with rigorous selection processes based on literary merits and offer scholarships for those who cannot afford them, and thus add social and ethnic diversity. Pay and you will receive. The luxury tourism industry and wellness They try to cover themselves with experiences that sell skills or training, and thus stop transmitting an image of indolence or little commitment to other social levels. But the name “pay-to-play” that is usually given to these withdrawals is for a reason: the fact of paying does not guarantee anything. And much less in something that requires a certain commitment, like artistic creation. Photo of Darius Bashar in Unsplash

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