Lidl

Today at Lidl (and for less than 60 euros) this compact Philips air fryer with a recipe app

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Although it may seem that everyone already has an air fryer at home, if you are one of those who have not yet succumbed to this small appliance or want to renew the one you already have at home, you are in luck because in next week’s Lidl brochure we have found this Philips air fryer 4.2 liters per 59.99 euros. Although you won’t have to wait until next Friday, June 19 (which is when it goes on sale in physical stores), since it is already available in its online store at the same price. Philips Series 2000 Air Fryer NA229/00, with 4.2 l capacity The price could vary. We earn commission from these links And if the 4.2 liters of this Philips air fryer are not enough for you, on Amazon you have other larger capacity fryers at a good price. An example of this is also this one from the same brand and range (Philips Airfryer 2000 Series), with a 6.2 liter capacity and window that you can buy now reduced by 89 euros. Philips Airfryer 2000 Series – 6.2L Classic Fryer with Window The price could vary. We earn commission from these links A brand-name air fryer at an outlet price This model of air fryer from Philips stands out for offering a perfect balance between exterior size and cooking space. It has a 4.2 liter capacity bucket, which is an ideal size for prepare portions for two or three people (for example, up to 500 grams of French fries in one go) without taking up half of the kitchen counter. The key to this device is technology RapidAir patented by Philips. Thanks to its internal design in the shape of a sea star at the base, hot air circulates at high speed throughout the basket. This means that the food is cooked completely evenly. That is, they are crispy on the outside and tender on the inside using up to 90% less fat compared to a conventional fryer. Furthermore, with its 1,500 W of powerit does not need preheating, which will allow you to save time and up to 70% energy compared to a traditional electric oven. On the front we find a digital touch panel very intuitive. From there you can regulate the temperature and time manually, or select one of its preset programs with a single touch. Another point to highlight is how easy it is to clean it. Both the basket and the inner rack have a high quality non-stick coating and they are completely dishwasher safe. Plus, if you’re lacking inspiration in the kitchen, the Philips HomeID mobile app gives you access to hundreds of recipes designed specifically for this model. ⚡ IN SUMMARY: offer for Philips series 2000 air fryer at lidl ✅ THE BEST Philips warranty and technology: the brand practically invented this segment. Its air circulation system is light years ahead of cheap generic models. Efficient consumption: As it does not require preheating and cooks quickly, the impact on the electricity bill is minimal. ❌ THE WORST Fair capacity for large families… With 4.2 liters it falls short if there are 4 or more people at home; In that case it is better to jump to 5.5 or 6 liter models. Without double basket… By having a single cooking area, if you want to make meat and garnish at the same time you will have to mix them or calculate the times to add them in stages. 💡 BUY IT IF… If you are a couple, a single person or a family of three, it is the ideal size to optimize daily portions without wasting energy or space. ⛔ DON’T BUY IT IF… You have to cook for many, you will have to make several batches, so you will lose the advantage of saving time. You may also be interested in these accessories for your new air fryer Cecotec Pack 3 Circular Silicone Molds for 2.4-5L Airfryer Cecofry Bucket Pack Accessories S The price could vary. We earn commission from these links Xyvor 2 Pezzi Silicone Mold Air Fryer The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and Philips In Xataka | In my family we have retired the toaster for the air fryer: why we no longer use another method for breakfast bread In Xataka | This is how we make bread (with and without gluten) in my family: since we tried the air fryer, we have not turned on the oven again

Today at Lidl (reduced by 50%) this De’Longhi super-automatic coffee machine, available for a limited time

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If you are one of those who cannot start the day without a good coffee, but you are tired of spending a fortune on capsules or the hassle of manual coffee machines, Lidl has the solution. The German supermarket has dropped the price of one of the most iconic models on the market: the De’Longhi Magnifica S (ECAM12.123.B) it remains irresistible 247.99 euros. It is one of Lidl’s offers of the day, so it will only be available during this day at this price. DeLonghi ® Magnifica S automatic coffee machine ECAM12.123.B The price could vary. We earn commission from these links Although if Lidl sells out (which is likely), on Amazon you also have another De’Longhi model on sale. It is about the Magnifica S (ECAM22.110.B) which is available at a good price, for 279.99 euros. De’Longhi Magnifica S (ECAM22.110.B) – Perfetto Super-Automatic Coffee Maker The price could vary. We earn commission from these links A De’Longhi super-automatic coffee machine now for less than 280 euros The De’Longhi Magnifica S is the undisputed queen of the entry-level super-automatic range for a very simple reason: it makes spectacular coffee without complications. It has a integrated and calibrated steel conical grinderwhich allows you to grind the coffee bean just before infusion to maintain all the aroma and freshness. In addition, you can regulate the intensity, the amount of water and the temperature to your liking from its intuitive control panel. Among some of its main characteristics, the following could be highlighted: System cappuccino: Includes a stainless steel milk frother to create rich, creamy foam, perfect for preparing lattes either cappuccinos with a real barista. 15 bar pressure: ideal for achieving a dense and perfect layer of cream on espressos. Full customization: You can use both coffee beans and already ground coffee. Easy cleaning: It has automatic rinsing and descaling programs, and the infusion group is completely removable for more comfortable washing under the tap. For the price it has now in Lidl (247.99 euros) it is very difficult to find a coffee maker that offers durability, build quality and, above all, a good taste in a cup. If you like make the jump to coffee beans and forget about capsule waste, this is a perfect opportunity before the stock runs out on the Lidl website. ⚡ IN BRIEF: offer for De’Longhi Magnifica S Super-Automatic Coffee Maker (ECAM12.123.B) today ✅ THE BEST Unbeatable quality/price ratio: Below 300 euros there is no super-automatic coffee maker that offers its reliability and build quality. Quick payback: When using coffee beans, the cost per cup is much cheaper than that of capsules (Nespresso, Dolce Gusto, etc.), so it pays for itself in a few months. ❌ THE WORST Water consumption for cleaning… By purging automatically every time you turn it on and off, it uses a lot of water and requires you to empty the drip tray often. Manual vaporizer… The milk frother (panarello) requires you to move the jug to make the foam; It is not an automatic system that does it by pressing a single button. 💡 BUY IT IF… You are tired of paying a fortune for coffee in capsules and generating plastic or aluminum waste, but you are looking for the same convenience of pressing a button and having coffee ready. ⛔ DON’T BUY IT IF… Your daily coffee always has milk and you don’t want to complicate your life by texturing it yourself with the frother, a coffee maker with an automatic milk tank (like those in the Philips LatteGo range) is better for you. Other super-automatic coffee makers that may interest you Cecotec Super-automatic Coffee Maker with Vaporizer and Processing Unit 20g Cremmaet Lungo Steam The price could vary. We earn commission from these links Krups Roma, Super-automatic coffee machine The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images: Weebedia and De’Longhi In Xataka | Smart coffee makers: what you can do (and what you can’t) with connected coffee makers In Xataka | Five ideal accessories to get the most out of your super-automatic coffee machine

Already in Lidl this two-in-one cordless vacuum cleaner that works both dry and wet and does not cost more than 85 euros

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Perhaps we still do not have these types of products associated with Lidl, but the truth is that in this store we can find a lot of different devices. A few days ago we told you how there was even a Kärcher KHD 3and now we are going to continue a little with the path of cleaning with a 2-in-1 battery-powered handheld vacuum cleaner from Silvercrest: It is available on the Lidl website for 84.99 euros. Unfortunately, it will not reach physical stores. 2 in 1 handheld vacuum cleaner with battery The price could vary. We earn commission from these links If it runs out or you are simply looking for an alternative that also arrives directly to your home, You have two options on Amazon at a similar price: Cecotec Conga Rockstar RS50 X-Treme by 89.90 euros. A very similar alternative that comes with an LCD screen so we can check autonomy or the mode it has active. Dreame R10 by 129 euros. A little more expensive, but with greater autonomy, suction power and LED lights to better see the dirt. DREAME R10 Cordless Vacuum Cleaner, 20000 PA / 120 AW Cordless Stick Vacuum Cleaner, 60 Min Advanced Filtration, Multi-Surface Brush, LED Light, Suitable for Cleaning Pet Hair, Dust The price could vary. We earn commission from these links A versatile vacuum cleaner with many accessories This 2-in-1 vacuum cleaner is an interesting option if you are looking for a cordless vacuum cleaner that can be used for both the floor and the sofa or even for vacuuming car seats. It has, as we say, double function: Vacuums dry and also acts as a wet mop. And it comes with a lot of accessories, which will help us reach the most complicated areas. It has a variable suction power depending on the mode we use: from 6,000 Pa in Eco mode up to 9,000 Pa in Turbo mode. There perhaps lies the biggest defect of this handheld vacuum cleaner, since its autonomy suffers in this last mode. Despite this, it is an interesting economic alternative if you don’t want to spend too much. ⚡ IN SUMMARY: Lidl 2-in-1 handheld vacuum cleaner ✅ THE BEST A very economical option: It is a simple cordless vacuum cleaner that costs less than 85 euros and can be great for you both at home and in the car. It is a 2 in 1 vacuum cleaner: It vacuums dry and is also a wet mop, making it a versatile device. ❌ THE WORST It does not have much autonomy: If we use its Turbo mode, we will barely have battery for a couple of rooms. Available only on the Lidl website: This vacuum cleaner will not reach physical Lidl stores, so we can only buy it online. 💡 BUY IT IF… You are looking for a cordless upright vacuum cleaner that is versatile and, above all, does not take up much of your budget. ⛔ DON’T BUY IT IF… Do you prefer a more powerful option or one with more autonomy for a large house, such as the Dreame vacuum cleaner that we showed you above. You may also be interested DREAME R10 Pro Cordless Vacuum Cleaner, 20000 PA/150AW Powerful Suction, 20000 PA, Cordless Vacuum Cleaner with Multi-Surface Brush and LED Lights, Ideal for Home and Car Cleaning, Lightweight The price could vary. We earn commission from these links Dyson V8 Cyclone – Cordless Vacuum Cleaner – 150 AW, 60 min autonomy, Motorbar brush with anti-tangle technology, Multifunction corner accessory The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Lidl, Shopping addiction In Xataka | Best upright vacuum cleaners. Which one to buy based on use and six recommended models In Xataka | Best robot vacuum cleaners in quality price. Which one to buy based on use and six recommended models

Folding bicycles are the market niche to be exploited. And there is someone who knows this better than anyone: Lidl

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Leave the house, get on the bike, take a train, get back on the bike and get to work. This is what is called intermodal mobility, in which two or more means of transport are taken to reach a destination in the shortest time possible in the most efficient way possible. It is everyday life for thousands of European citizens and it is, without a doubt, one of the big bets of governments and city councils throughout our continent. Because burning liters of fuel loaded into a five-seater vehicle that occupies more than four meters in length and more than one and a half meters in width is, of all things, less efficient in a city. In that work for intermodalitythe electric scooter has gained decisive weight in recent years. The boom in this product has forced countries like Spain to adapt certain regulations to assimilate its arrival. In our country, the DGT has been forced to define this vehicle as an object that You must go on the road or bike pathshaving to leave the sidewalk. The electric scooter, in fact, has overshadowed another key market niche in intermodal mobility: the folding bicycle. This means of transport is highly efficient because it allows travel to a public transport station, easy transport of the vehicle and the possibility of storing it in a very small space at our destination. At the moment, the folding bicycle is a vehicle that is still difficult to see in our cities but there are those who trust in its possibilities: large stores. From the supermarket to work There are reasons to use the electric scooter over the folding bicycle but, lately, the latter is beginning to gain in importance over the former. And the electric scooter is being banished from public transport after a handful of fires that were difficult to put out that led to severe problems in transportation in cities like Madrid. The folding bicycle is a good solution because it is usually a light product but also has the advantage of being able to fold enough to leave it in most of the jobs. It is also a good option for those who travel in a caravan but do not want to drag a large bicycle into the center of cities or towns. It is not easy to find data that clearly points to the penetration of folding bicycles because most statistics do not discriminate the data between this and any other type. Despite this, there are analysts who point out that the market is going up and that its growth will be just over 7% until 2034. The growth, point out in this reportaims to be extraordinarily high in large US cities, with increases of more than 30%. However, this is also because they are cities where car culture is still much more rooted than in Europe. Netherlands, Hapon, and Belgium They are the most repeated countries when talking about this type of bicycles. And the combination between Bicycle and public transport are very entrenched in areas where this means of transport and the train are combined daily. In fact, it is one of the reasons why The Netherlands has more bicycles than inhabitants And a good number of citizens have two bicycles that they park at the train station next to their home and another in the city where they work. In bikepormadridfor example, explain well the problems of cycling when the station is very busy and the space to travel with it is limited. And in both cases, the time it takes to find a space in the gigantic Danish or Dutch car parks and the limitations on moving them inside the car can discourage their use. That is why the folding bicycle is a very interesting alternative which has the advantage of being able to move easily, an incentive to have only one vehicle and, above all, for countries where Spain often lacks the safe and well-conditioned spaces to store bicycles yes they have them in other parts of Europe. Large stores are aware of the market niche that the folding bicycle still represents. Surfaces like Lidl either Carrefour They bet on it with options for less than 1,000 euros and Decathlon remains the undisputed leader when it comes to offering options, with bicycles from just over 200 euros to more than 2,000 euros. The true differential point of the electric bicycle is 1,000 euros and below. Figures collected by Cyclosphere they point out that the demand The number of bicycles has cooled in Spain in recent years and those focused purely on urban mobility are the ones that have fallen the most. Here, The electric scooter has done a lot of damage to the bicycle and that is why the range of less than 1,000 euros is the most interesting because when the customer spends more money they usually opt for other options such as electric, road or mountain bikes. The great advantage of the folding scooter, as we said, compared to the electric scooter is that its transportation and storage capacity at the destination is very similar but, in addition, the cyclist has the greater stability of the bicycle. A clear advantage in terms of security. But it can also be taken on public transport, a space that is increasingly closed to electric scooters. Photo | Rex Lovic and Mateus Jud In Xataka | There are scooters that go fast, there are scooters that go very fast and then there are scooters like The Turbo: at 160 km/h

LIDL has joined the latest trend to make lots of money: setting up your own low-cost operator

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Lidl is at the doors of launch a low-cost mobile phone serviceeven more competition for a Spanish MVNO market that is beginning to become saturated and in which it seems practically impossible to surpass the current king: Digi. The LIDL plan. Grupo Schwarz, owner of LIDL, has acquired 9.9% of the communications provider 1Global, currently operating in Spain under the Orange network. The plan is to create a virtual mobile operator (OMV) to offer low-cost telephone services, wanting to expand the proposal throughout Spain and 30 more countries. The how. The service will be offered through LIDL’s nerve center for the smartphone: LIDL Plus. The application will allow the contracting and management of the service, ensuring the executive of the hypermarket chain that it will offer “simple connectivity.” LIDL has an important advantage over the rest of its rivals: physical presence throughout the entire Spanish territory and a potential customer in search of low prices. It is not the first in its sector: Eroski and Carrefour They were among the first in Spain to offer this service. {“videoId”:”x85jqs5″,”autoplay”:false,”title”:”DIGI TV Ad: "Enjoy with DIGI the advantages of going it alone"”, “tag”:”mobile”, “duration”:”40″} The electrical phenomenon. The MVNO market is beginning to become saturated with more and more companies outside the sector. The keys? Low operating costs and high margins. The most recent example is PcComponentes, which overnight became an operator with the help of Likes Telecom, a Spanish company focused on the creation of telecommunications brands. We also have recent examples in Revolut, Klarna or N26, players in the financial sector introduced into the world of telecommunications. A simple way to diversify sources of income and build customer loyalty through applications they already use. In Xataka Digi is dropping prices to attract more and more customers in Spain. The problem is that he still doesn’t make any money. Yes, but. None of these players are fighting to win the telecommunications market, where the king is simply unbeatable. DIGI is not only the low-cost operator with the largest volume of clients in Spain: it is the only one that can face giants like Telefónica, MásOrange or Vodafone (whom to pretend to surprise in the coming months). In Xataka | Digi wants to become one of the largest teleoperators in Spain. And that is why it has gone from 4,000 to 10,000 workers. (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news LIDL has joined the latest trend to make lots of money: setting up your own low-cost operator was originally published in Xataka by Ricardo Aguilar .

Three chains are devouring the supermarket business in Spain year after year: Mercadona, Lidl and Aldi

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From ugly duckling to goose that lays the golden eggs. The white label revolution seems to find no ceiling in the retail Spanish. Until not so long ago, the brands associated with supermarkets carried a stigma in Spain compared to items from manufacturer brands clearly recognized by customers. It was not even strange for words like “Estandado” to be used in a pejorative way. Buying white was synonymous with buying ‘poor quality’‘option B’. Not anymore. Spanish families are increasingly betting on white label. And that is making gold for some of the country’s big chains. What has happened? That the white label is experiencing his particular revolution in it retail Spanish. And that is still striking if you take into account that until not so long ago, firms like Hacendado or Auchan carried a certain stigma compared to their competitors, the brands associated with manufacturers. It’s nothing new. For a long time we have been confirming how the white label is driving some chains of “short assortment”supermarkets that are committed to offering customers a limited selection of items. That is, instead of including a dozen different brands of cookies (or other items) on their shelves, they offer only two or one, among which they include their own brand. Chain Market share in value Difference (PP) compared to the 2024 quota Mercadona 37.0% 0.9 Carrefour Group 12.3% -0.2 Lidl 8.0% 0.5 Day Group 4.7% 0.1 Consum Group 4.5% 0.0 Eroski Group 4.4% -0.1 Alcampo Group 3.6% -0.3 aldi 2.5% 0.4 Bon Preu Group 2.4% 0.0 You save 23% 0.1 Gadis Group 1.7% 0.0 Magnifying glass 1.1% -0.1 El Corte Inglés Group 1.0% -0.2 dinosol 0.9% 0.0 Froiz 0.8% 0.0 Alimerka 0.8% 0.0 Rest of Modern distribution 12.0% -1.1 Why is it news? Because the latest data from 2025 reveal that this strategy is driving some brands to catapult them to unprecedented market shares. This is suggested by at least one recent report from Algori on consumption prepared with data from the first ten months of the year. The study shows that at the end of October the three chains that were gaining the greatest market share (in terms of value) in Spain were Mercadona (0.9 percentage points), Lidl (0.5 pp) and Aldi (0.4). Between the three, they also held a market share of 47.5%, a share clearly led by Juan Roig’s company, which alone holds 37%. DIA and Ahorramás are also growing, while others like Carrefour, Alcampo or Eroski are stagnating or decreasing. Chain % of white label sales 2023 % of white label sales 2024 % of white label sales 2025 Lidl 79.7% 81.9% 80.7% Mercadona 72.9% 74.5% 77.8% aldi 68.8% 69.1% 74.5% Day 54.2% 56.3% 65.1% consumption 33% 35.9% 37.4% Carrefour 29.3% 31.4% 33.3% Eroski 25.6% 28.4% 31.2% Alcampo 21.5% 24.3% 23.8% Why is it important? Because Mercadona, Lidl and Aldi are not just any chains. They are precisely the ones that give the greatest prominence to their own brands. At least according to another recent study from Worldpannel by Numerator, which shows that if we talk about the weight of private labels in total sales, Lidl heads the list with 80.7%, followed by Mercadona (77.8%) and Aldi (74.5%). In summary: the chains that gained the greatest market share in 2025 were the ones that most clearly opted for their own products, a strategy that often arrives backed by aggressive price differentiation. elEconomista.es precise Furthermore, Mercadona, Lidl and Aldi have increased their market shares to record figures. Their 47.5% share is more than two percentage points higher than last year, when they accounted for a total of 45.2% of the market. Everything, they explain from Algori, while the entire sector experiences growth both in terms of volume and value. And what are the forecasts? The sector is optimistic. AECOC, the consumer association, states in one of its latest reports that 44% of companies expect to close 2025 with growth data above 5%. 28% expect to increase their activity, although to a lesser extent, and 11% expect to fall. They are led by Lidl and especially Mercadona, which has been expanding its market share until it approaches or even surpasses 30% thanks to a strategy based on white label, territorial dispersion and ready-made foods. Images | Wikipedia and Vitaly Gariev (Unsplash) In Xataka | Mercadona has found a vein to grow beyond its white label and prepared food: tourism

Cheese and oil have skyrocketed so much in Türkiye that travel agencies have a star destination: a Lidl in Greece

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The cost of living has skyrocketed. Except the cocaine marketa multitude of basic products have risen in price when salaries have not grown at the same level. In Spain we have a year-on-year inflation of around 3%. In Türkiye, on the same date, it is 33%, and that is leading thousands of Turks to travel to Greece every week, and not for pleasure. But to Lidl for make the purchase. Supermarket migration. In the mid-2010s, the Greek economy was a drama. The purchasing power is collapsed and the country’s debt crisis forced many households to squeeze every euro. Neighboring countries that also used the euro were no consolation, so they looked east: to Türkiye. Within the economic context, the lira was cheap and the euro strong, so many Greeks, especially from the islands, went to Turkish bazaars and supermarkets to buy clothes, utensils and food. The ferries they were bursting. It is estimated that the cost per visit was about 120 euros and, since filling the shopping cart in Turkey was considerably cheaper, the Greeks bought large shipments of cheese, oil, meat and sausages. One of the “supermarket corridors” was Lesbos-Ayvalik, and in the middle of the decade spoke up to 100,000 visits annually. Now, the tables have turned. The tragedy of the lyre. More than two decades of controversial policiesamong other factors, have led to the collapse of the lira. The cost of imports has multiplied and the inflation rate does not reach 80% of a few years agobut it has stagnated at that more than 30% that is suffocating the population. It is something that is disproportionately affecting food, including basic necessities. Now it is the Turks who have enormous problems when buying fresh productsmeats, cheese and oil. The situation does not seem to be changing in the short term due to massive debt, default rates (with the penalty that entails) and that price increase in subsistence products. It is the “typical”: products that increase a lot and stagnant salaries, the perfect combination to ruin the purchasing power of families. To Lidl in the neighboring country. What is happening? That this dynamic of cross-border purchases has been completely reversed. If a decade ago it was the Greeks who crossed the border, now it is the Turks who, with a euro that is not so buoyant, but enough to make it worth it compared to the prices in their local markets, flock to Greece to make that weekly purchase. In a report by Bloomberg There are concrete figures that compare a Lidl in Alexandroupolis (about 40 kilometers from the Turkish border) and a Turkish Carrefour. For example, minced meat costs 9.36 euros per kilo in Greece, compared to 12.10 in Türkiye. Greek sausages cost half as much as Turkish ones, Gouda cheese costs a third and oil makes one of the biggest differences: 10 euros per liter in Greece compared to 20 in Turkey. Social networks. Social networks are a loudspeaker – let them tell it to the influencers from Australian mines-, and those who visit Greek cities to make purchases share their experience through networks such as TikTok. The word spreads and more citizens are encouraged to take the leap. For Alejandrópolis, it represents an injection of money for both food businesses and restaurants. Bloomberg details how, after a day of shopping, Turks have a drink in Greek restaurants while sharing the experience. and it esteem that there are 3,000 Turks who are making this weekly trip. travel agencies. Because if we have to define this it is as a need, yes, but also with that word: experience. Because although it may be something private for a family to do, travel agencies are organizing tours to Greek cities, with groups of supermarket tourists who do not want to visit the city, but rather the Lidl on duty. For about 50 euros, buses loads of Turkish shoppers leave on Friday afternoons and arrive in Greek cities on Saturday morning and spend three and a half hours in the supermarkets. Then they spend some free time around the citythey can go to eat and, in the afternoon, on the way home with a full cart. The biggest annoyance? Apart from having to go to another country to buy because in yours the cost of living is very expensive, of course, it is the line at border control. How long will this last? Türkiye trust to halve inflation by 2026, but it will still remain extremely high. We will see how long this situation lasts, which, from January to September of this year, has carried to the fact that 6% of the Turks who visited Greece did so only with the aim of filling the car. Images | Zoshua Colah, Aldin Nasrun In Xataka | Private labels are having an unexpected effect on the food industry: the biggest price drop since 2014

Lidl took a limited version of Dubai chocolate. Hours later I was exhausted gold price in Vinned

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The idea was good. At least on paper. A few days ago Lidl decided to delight cocoa lovers by selling, in a very limited way, its own version of the “Dubai chocolate”a delicatessen based on cocoa, pistachio and Kadayif Turk who despite his short life has managed to reach the Holy Grail of Modern Marketing: The virality In networks. For more Inri, Lidl sold its tablets for 4.49 euros, well below of what the brand that has popularized them cost, Fix dessert chocolatier. The problem is that Lidl’s offer lasted Only a few days. And that unleashed a Chocolate furywith tails in the super, early risers, Cabreos And also Some speculation. Chocolate obsession. That chocolate raises passions is not a novelty. If what we are talking about is “Dubai chocolate” However, passion directly becomes virality and obsession. Although the phenomenon around him is relatively recent and starts after In 2021 Fix dessert chocolatier The flavors of the Middle East will combine in a tablet with the classic chocolate, in just a few years the sweet Dubaiti origin has earned a legion of fans. Videos circulate (many, many) on networks How to prepare it at home, recordings of Influencers that They give their opinion about Its flavor, Explanations Why is it so popular, comments of pastry experts … And that Fix Dessert Chocolatier tablets are not exactly cheap. Much of his secret is in Your recipethat combines chocolate with milk, pistachio paste, tahini and kunafa mass or kataifi noodles. All in tablets of considerable thickness and with an outer touch. Click on the image to go to Tweet. Where there is an obsession … There is a good business. And that has not long to understand Fix Desert, but also other companies that have sought ways to take advantage of the enormous interest in these ounces of chocolate stuffed with pistachio. One of them was the Lidl supermarket chain, which a few days ago announced in networks The launch of a “Dubai” tablet prepared by JD Gross, its brand of “Premium chocolates”. His announcement generated considerable expectation (with more than 32,600 likes in the original Instagram publication and news about the launch in various media) and ended up combining three factors difficult to harmonize. Which is it? The expectation for the launch, the obsession around the Dubai chocolate and the haste. The Tablets of the German chain were put for sale by 4.49 eurosquite less than those of the Dubaiti brand, and (most importantly) for a very limited time. In Your adLidl already warned that they would be available in their stores only a few days: from Friday 21 to Sunday 23. And what happened? Scenes similar to those seen in stores during large pitches or remind of the golden years of the sales. Chocolate fever resulted in early risers and tails of customers who wanted to be the first to reach the sweet shelves. Maybe it seems exaggerated, but in Tiktok they can be seen some Videosof people who, despite being in a Lidl early in the morning they had run out of their Dubai tablet. “They have brought this. You explain to me where you go with this!” He complained a Tiktoker While teaching a small completely empty cardboard box in the chocolate section. “Everyone here at nine in the morning, logically with that small palace we have run out of Dubai chocolate. But well … we will continue trying.” It is not the only one. Others They opted directly for going to more supermarkets. From the shelves to Vinted. Not all those tablets sold in record time by Lidl ended up starring videos in networks, devoured or stored in the pantries of Dubai chocolate fans. A few ended in a very different place: second -hand sale platforms. In Vinned For example, ads could be found from individuals determined to take advantage of the very high demand of the sweet Emiratí. Of course, at prices quite superior to those who charged Lidl in his supermarkets. On Saturday a user He complained In X that the tablets that were on sale in stores for less than 5 euros were offered in Vinned for 20, 35, 50 or even 60 euros. “People who are selling Lidl’s Dubai chocolate in Vinned, you give a lot He complained On Friday another tweet. Looking at Spain … and beyond. Dubai chocolate fever is not exclusive to Spain. In the United Kingdom Lidl met A similar phenomenon When a limited edition of its Dubai -style chocolate is released: a surprising impact on networks and a delirious sales rhythm of 72 tablets per minute through its Tiktok channel, according to The data that manages The Grocer. In less than an hour and a half They had exhausted all stocks. The phenomenon is not exclusive to the German chain. Other brands have also tried to take advantage of the interest that the chocolate with a pistachio and Kadayifboth supermarket chains and chocolate companies or even small businesses. All often have a peculiarity: their chocolate is not exactly economic. The boards do not require an exorbitant disbursement, but the price per kilo is analyzed 37 or even 80 euros. Images | Tiktok and Lidl In Xataka | The secret for a healthier chocolate is in prebiotics and probiotics. And now we know the “recipe”

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