depending

The world was tired of depending on TSMC to manufacture all its chips. This is what is causing Intel’s great resurrection

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Who has seen you and who sees you, Intel. The legendary semiconductor firm seems to be leaving behind its painful journey through the desert, and the latest news points to a true resurrection. The signature has achieved a spectacular contract to manufacture three million Google TPUs, and Nvidia is also studying the possibility of use Intel 18A node for future multi-die GPU designs. This is spectacular news for the company. Promising future, at last. The agreement with Google’s cloud division is a huge boost for the chip manufacturing business (foundry) from Intel. This deal will see Intel produce millions of AI chips at its advanced 3-nanometer node. With it, the firm achieves a decisive step to compete with TSMC, which until now was the absolute reference for those who wanted to access advanced semiconductor manufacturing processes. There is another crucial geopolitical factor here: part of these chips will be produced in the US, which helps in the objective of not depending so much on Asian countries for this process. Flirting with Nvidia. But Nvidia also seems to be interested in Intel’s 18A photolithographic process. The company led by Jensen Huang is considering the use of this node for its future multi-die architectures for its GPUs. Nvidia has managed to become TSMC’s main customer, but this manufacturer cannot satisfy Nvidia’s demand, so this company is looking for plans B, and Intel is serving it one on a plate. The signature by the way, already bought 4% of Intel in September 2025, so it is the first interested in Intel doing well. The PowerVia revolution. There are two big technical arguments that are apparently convincing Google and Nvidia. The first, the transistors RibbonFET. The second, even more important, PowerVia technology. This system is a qualitative leap because it physically separates the power and signal lines from the transistors, which avoids bottlenecks and improves both performance and efficiency of the CPUs that use this technology. Chip sovereignty. This decision by Google and Nvidia’s plan respond in part to the pressures that the US government is doing—and boosting with its CHIPS Act— to recover technological sovereignty and avoid dependence on foreign countries. Both companies know that 90% of the planet’s advanced chips depend on that island called Taiwan, and taking advantage of Intel’s renewed capacity is a great opportunity for kill two birds with one stone. They reduce their dependence on TSMC, and comply with the demands of the US government. War makes strange allies. The current situation is unique, because it is causing companies that competed fiercely in the field of hardware (Intel and Nvidia) to now be forced to collaborate out of pure necessity. Intel needs clients of this type to demonstrate to investors that its division foundry can operate independently of its consumer processor or server division. And Google and Nvidia in turn need Intel to break manufacturing monopoly of semiconductors that TSMC had. Intel finally resurrects. The big winner of these agreements is Intel, which has gone through a really compromising stage but has for a year has not stopped growing. We can see it in its valuation on the stock market. A year ago its shares were trading at $20.68, and now they are trading at $107.04 and with these agreements that value may continue to improve. Good for Intel. Image | Intel In Xataka | Bill Gates has X-rayed Intel. And his diagnosis is overwhelmingly accurate.

Where you can watch the 2026 World Cup depending on the operator you have

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Let’s tell you with which operators you can watch the 2026 World Cup soccer. The 2026 FIFA World Cup starts on June 11 according to the calendarand if you want to watch the games, you may still not be clear about the network of channels and platforms that offer it. We are going to start the article by telling you What games will you be able to watch for free? on Spanish Television. And then, we will tell you which operators you will have the option to watch the World Cup matches with and what the characteristics of these offers are. What matches can be seen for free RTVE It has the rights to broadcast the World Cup openly. With them, you will be able watch all the matches of the Spanish National Team for freethe opening match on June 11 that pits Mexico against South Africa, the two semifinals, the match for third and fourth place, and the final that will be held on July 19. In total, Spanish Television will broadcast 33 matches through La1 on DTT, and you can also watch them streaming with the RTVE Play application. Being public television, all operators that include DTT in their television packages will allow you to watch the games. The operators that include DTT are Movistar, Orange, Vodafone, DIGI, Jazztel, Yoigo, MásMóvil or Pepephone among others. You can also see them on the OTTs of Movistar Plus and Orange TV Libre. Where can you watch paid matches In addition to the free matches, the rights to the exclusive paid matches belong to DAZN. In total, DAZN has another 71 exclusive matchesand operators such as Movistar or Orange have reached agreements with them to be able to offer the 104 world cup matches to its users. Therefore, the football offer of each operator it remains as follows: Movistar: Users who have contracted the LaLiga package with its additional 36 euros will be able to watch the matches on Movistar Plus. Also those who have contracted the Total Football package of 50 euros per month. If you don’t have one of those packages, your only option will be to contract them for two months and then cancel. We already warned you that either you take advantage of a promotion, or it will be more expensive than hiring DAZN on your own. Orange: Users who have Orange TV and have subscribed to football in their convergent rate will have DAZN Mundial available on Orange TV. The rest will have to buy a package with football to be able to watch the World Cup in its entirety and cancel it later. Of course, if you are going to do it, be careful with the permanence. Vodafone, Yoigo, MásMóvil and regional operators of the former Euskaltel Group (Telecable, R and Euskaltel): Your users will be able to add the Premium package (old Pro plan) of DAZN with DAZN World to their convergent rates, manage the subscription and pay them on the same invoice. Some may have a bit of a discount compared to the official DAZN price if you buy it on your own. If you do not have it contracted, keep in mind that you must maintain the subscription for a minimum of two months and you will have to use the DAZN app to watch the games. Digi, O2, Lowi, Pepephone and Finetwork: Users of these and other operators that do not offer an option to contract DAZN internally will have to subscribe on their own outside the operator. If this is your case, you will have to do it from the DAZN Spain website. In Xataka Basics | Apps for football results: the best 14 applications to receive notifications and see match statistics

Europe has been depending on Amazon, Google and Microsoft for its most critical data for years. You are about to cut off their access

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The European Commission is taking action. This organization is expected to present its “Technological Sovereignty Package” on May 27. This directive will include a series of measures aimed at boosting the EU’s strategic autonomy in sensitive areas, and that means something unique: stopping depending as much as possible on US hyperscalers to store critical data. The fear of the off button. The measures are being applied due to growing political instability and some recent cases that have demonstrated the power that the US has over the European technological infrastructure. In May Microsoft “cancelled” the email of Karim Khan, a prosecutor who had been directly cited in an executive order from Donald Trump. Microsoft he denied itbut the damage had already been done, and these problems have raised fears that Trump could use a kind of “off button” against European institutions that depend on the hardware and software infrastructure provided by companies like Microsoft, Google or Amazon. Legal espionage. The CLOUD Act (Clarifying Lawful Overseas Use of Data Act) is a 2018 US law that allows law enforcement to force US-based technology companies (such as Google, Microsoft or Amazon) to provide data, regardless of where it is stored, whether inside or outside the United States. This law updates the Stored Communications Act to prioritize data control over its location. Or what is the same: if you use the services of US hyperscalers, the US may end up accessing your data. And since you’ve accepted their terms of use, you agree to let them legally spy on you if they “need to.” If you want my critical data, you’ll have to protect it. The new regulations require service providers who want to work with critical European data to demonstrate that they are not subject to requests from non-EU governments. This automatically excludes Microsoft, Google or Amazon, because all three are subject to the CLOUD Act. Europe is thus looking for providers that guarantee that critical data will not be in the possession of companies that then have to transfer it to foreign powers. Europe depends on the American cloud. The reality is that today Amazon (AWS), Microsoft (Azure) and Google (Google Cloud) currently control more than 70% of the Cloud Computing market in the old continent. Losing these institutional contracts would mean a significant financial blow, but it also sends a powerful signal to European private companies: if Brussels does not trust the US with its secrets, why should European corporations? The domino effect could be huge. Europe has its own clouds. This directive would give an important opportunity to initiatives that seemed stalled like GAIA-Xbut there are also companies with their own infrastructure such as OVH (France) or T-Systems (Germany). There are significant technical challenges in that area, because US hyperscalers have been refining their offering over the past two decades. However, Brussels seems willing to accept a somewhat less efficient or complete service in exchange for greater autonomy. The options existno doubt, but the challenge is enormous. Migrating is going to be expensive. It is one thing to make the decision and quite another to complete that migration that will require moving decades of data and systems to a different infrastructure. Current data centers would have to be expanded to meet demand, they say some analysisand that would mean a cost of between 14,000 and 24,000 million euros. Consulting companies like Forrester they don’t see anything clear that the EU can achieve cloud sovereignty, and other experts also make it clear that Europe will not abandon the hyperscalers. Traceability. In addition to changing suppliers, the board also wants to impose strict requirements regarding transparency. AI systems that have access to that data must be auditable by the newly created EU AI Office. The Commission wants to know who has access to the code, who maintains the servers and who has the technical capacity to manage and even intercept such data transfers. Data too sensitive. In comments to CNBCEU officials explained that there are active debates demanding that financial, judicial or health data used at the government level and in the public sector have a sovereign cloud infrastructure. That’s also true for military data, of course, and There are already movements in that direction. Fragmented Internet. The move confirms that the world appears to be heading toward a future with a fragmented internet and one that will have important geopolitical boundaries. While the US tries to defend its technology against China, Europe and the entire world are trying to avoid or at least mitigate their excessive dependence on American technological solutions. Image | İsmail Enes Ayhan and François Genon In Xataka | Europe no longer trusts Google. That is why several start-ups are designing an independent payment system on Android

science explains what happens to your body (and your brain) depending on the time you choose

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In social circles, the truth is that there are sometimes very interesting debates about common customs, such as whether it is better to shower first thing in the morning or just before getting into bed. Here, while there is a group of people who defend tooth and nail the revitalizing power of water in the morning to “start” the day, others say that there is nothing like hot water at night to conclude sleep. And here science has something to say. It makes us sleep better. If you have trouble falling asleep, the science here suggests that a nighttime shower may be a good idea, and explained in a meta-analysis published in 2019 in the magazine Sleep Medicine which analyzed 17 different studies. Here it was concluded that bathing or showering with hot water between one and two hours before going to bed reduces the time to fall asleep by approximately 36%. Because? Here hot water is our main ally, since it warms the skin and, therefore, increases blood flow to the extremities such as the hands and feet. From here, when you get out of the shower, that heat dissipates quickly, causing a drop in the body’s core temperature. And this is the key, because this thermal drop mimics the natural cooling that our body experiences before sleeping, which sends an unequivocal signal to the brain to release melatonin, which is the sleep hormone, and reduce levels of cortisol, which is related to stress. It depends on the time. From a psychological point of view, morning and night showers fulfill completely opposite functions and it depends precisely on the time at which we take them. In the case of the morning showerthe goal is increase performance with the activation of the sympathetic system by stimulating muscle tone and, above all, preparing us for the stress of the day. In the case of the night shower, as we have said before, an attempt is made to activate the parasympathetic system with a longer and more leisurely duration of the shower with the aim of reducing the accumulated physical and mental tension, fulfilling the function of an authentic ritual of transition and disconnection. According to psychology. Here we enter territory that is not so clear, but which indicates, for example, that people who prefer a shower at night do so because they have a lower tolerance for dirt, which is why they prefer to remove all the sweat of the day before going to bed. But it is also noted that people who prefer solitude tend to prefer nighttime showers, precisely because, after a day full of stimuli, the bathroom becomes a capsule of sensory disconnection. In the end, it is a way to relax from everything that has happened throughout the day. Images | freepik In Xataka | Cooling down is the forgotten step in our exercise routines. And that affects how we shower

The five best Christmas offers on Kindle depending on the price and use we are going to give it to read

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Amazon has launched many Christmas offers and, of course, the Kindles have fully entered them. But… which one to buy? In this article we are going to discuss which is the most interesting depending on what we want to spend and the use we are going to give it. Kindle by 107.99 eurosa basic model that stands out above all for its price. Kindle Colorsoft by 194.99 eurosAmazon’s eReader with a color screen. Kindle Colorsoft Signature Edition by 224.99 eurosa model similar to the previous one with added functions and better features. Kindle Scribe (2022) by 264.99 eurosa slightly older eReader but just as interesting as the rest of this list. Kindle Scribe (2024) by 349.99 eurosthe latest generation of its range. Other Kindles that are not on sale. Kindle If you want a Kindle to read occasionally and are only looking for a basic experience at a not very high price, the best purchase option is the same Kindle. It incorporates a six-inch glare-free screen and its size is small to take on a trip. Its theoretical autonomy is up to six weeks and it comes with 16 GB of storage. Bad is that with this model we lose the adjustable warm light, the automatic front light adjustment (it can be done manually) and the water resistance. The good is that it costs 107.99 euros. Kindle (latest generation) The price could vary. We earn commission from these links Kindle Colorsoft Maybe the Kindle Colorsoft It is not the most suitable eReader for reading comics given its seven-inch size, but it is interesting to take advantage of the color screen to underline text in various colors and differentiate dialogues between various characters. Or to see the covers and color illustrations. With all this, it is focused on those people who prefer to add a touch of color in these situations and who can spend a little more money on a reader. Bad: It does not have wireless charging or automatic front light adjustment. The good: its price 194.99 euros It is quite tight, it is waterproof, its theoretical autonomy reaches 12 weeks of use and the frames are tighter than on the basic Kindle. In this sense, it is smaller in height, but wider and a little thinner. Kindle Colorsoft (latest generation) The price could vary. We earn commission from these links Kindle Colorsoft Signature Edition On the other hand, Amazon has a more complete model of its eReader with a color screen called Kindle Colorsoft Signature Edition. It has exactly the same dimensions and the same specifications, with a couple of additions: it incorporates automatic front light adjustment and comes with wireless charging. Bad: its price 224.99 euros is higher than that of the basic model. If we are not going to use its two additions, it is advisable to opt for the other eReader. The good: It is a more complete eReader and the price difference right now is not excessively large. Kindle Colorsoft Signature Edition (latest generation) The price could vary. We earn commission from these links Kindle Scribe (2022) He Kindle Scribe Launched in 2022, it will not be the most recent eReader in its range, but Amazon continues to sell it at a fairly competitive price. The most notable thing is the format, since we are talking about a reader with 10.2 inch screen. It is aimed at readers of digital books, but also for those people who like to take notes of certain dialogues or just to take notes. It includes a pencil and its theoretical autonomy is up to 12 weeks of use. Its price is 264.99 euros. Bad: It weighs quite a bit (433 grams), so it is not the most suitable for traveling. Furthermore, it is not waterproof either. The good: It is quite practical if what we are looking for is a screen that covers more text with a larger size. It is also if we want to take notes. The price could vary. We earn commission from these links Kindle Scribe (2024) He Kindle Scribe Launched in 2024, it does have some interesting additions, but as we will mention later, it does without others. It maintains the same format as its previous generation by having a 10.2-inch screen and also includes a stylus. As in the previous model, it is oriented for use at home and for taking notes. Its price on Amazon is 349.99 euros and in MediaMarkt of 329.99 euros. Bad: Its weight is 433 grams and it is not waterproof nor does it come with wireless charging. The good: It is available in various storage configurations, its theoretical autonomy is up to 12 weeks of use and incorporates artificial intelligence functions to summarize text or notes. The price could vary. We earn commission from these links Other Kindles The Kindle Paperwhite is one of the most popular eReaders in each generation due to its quality-price ratio, but neither of them are on sale. Its use is aimed at people looking for a better reading experience and that they tend to read quite frequently. It is also ideal to take on a trip even if its size is larger than that of the Kindle. He Kindle Paperwhite costs 169 euros and it has a seven-inch screen. In addition, it incorporates adjustable warm light, water resistance, incorporates 16 GB of internal storage and its autonomy is up to 12 weeks of use. He Kindle Paperwhite Signature Edition costs 199 euros and, in addition to what its basic model already includes, it comes with automatic front light adjustment, wireless charging and 32 GB of internal storage. Kindle Paperwhite (latest generation) The price could vary. We earn commission from these links Kindle Paperwhite Signature Edition (latest generation) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | amazon In Xataka | Which Kindle to … Read more

Samsung has found the formula for Apple depending on them: Texas

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Samsung has just won a very important battle against Sony for the control of the image sensors of the iPhone. And the key has not been technology, but geography. Why is it important. Apple has announced An extra investment of 100,000 million dollars In the United States (regarding Middle Billón Original) and has chosen Samsung as a partner to make three -layer image sensors for the iPhone 18. Sony, its exclusive provider for years, produces only in Japan. With the 100% tariffs that Trump plans to impose on foreign chips, Apple urgently needed a national alternative. The context. Samsung will operate a production line of 10,000 monthly wafers in its Austin factory since March. It is the first time that he will manufacture image sensors in the United States. The three -layer stacked sensors What will they use are so advanced that There are only two companies that can dominate them on a commercial level. One is Samsung. The other is Sony. Between the lines. This agreement marks the definitive reconciliation between Apple and Samsung after years of wars for patents that led the first to abandon the second as the main chips manufacturer. Sony’s supply problems in 2023 and 2024 reopened the door, but it has been Trump’s tariffs who have closed the deal. The threat to Sony. The Japanese manufacturer has reduced its estimate of the impact of tariffs on their accounts. From 100,000 to 70,000 million yen – 581 to 406 million – in this fiscal year. But the reality is harder: without facilities in the United States, it will progressively lose market share in the most profitable business of mobile sensors. Deepen. Samsung not only wins this contract. The strategy of expanding your capacity in the United States has also given you The 16,500 million agreement with Tesla for AI chips. Samsung is making very intelligent maneuvers: it is turning Trump’s protectionist policies, originally harmful to its business, an advantage against Asian rivals without a American presence. In Xataka | Tim Cook has admitted that Apple is “very open” to acquisitions in AI. These are our candidates Outstanding image | Samsung

Airplanes have been depending on GPS for decades. Some engineers have another idea to replace it: quantum technology

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Airbus and the company derived from Google focused on quantum technology and IA, Sandboxaq, have completed more than 150 flight hours Testing Magnava revolutionary system that uses Quantum sensors to detect the unique magnetic “fingerprints” of each point on the earth. The initial results have been promising, and are a sign that technology could rival the Traditional GPS and even overcome it in precision. Why is it relevant. The GPS has become the Achilles heel of modern aviation. Interference attacks and Spoofing They are dramatically increasing in conflicting areas such as the Middle East, Ukraine and Russia, and this It also affects civil flights. The military use these techniques to confuse missiles and drones, but the consequences extend dangerously to commercial aviation. Hence the importance of looking for a viable alternative to GPS. Magnav. Image: Sandboxaq The secret of its operation. Magnav has more or less the size of a toaster, and has a laser that shoots photons against electrons. When the laser goes out, these electrons release the absorbed photons with a unique energy firm that reflects the intensity of the earth’s magnetic field in that exact location. An artificial intelligence algorithm processes this information and compares it with detailed magnetic maps to determine the position of the plane. Each square meter of the planet has an unrepeatable magnetic firm, created by the iron particles of the earth’s core that magnetize the minerals of the cortex. More precision and more difficult to supplant. Unlike GPS, which depends on vulnerable digital signals from satellites, quantum sensors are completely analog and process data generated entirely on board. Jack Hidary, CEO of Sandboxaq, Explain that this makes them “essentially impossible to interfere or supplant.” During the evidence, Magnav managed to meet the standards of the Federal American Aviation Administration 100% of the time, maintaining precision within 2 nautical miles. Even more impressive, it reached a 550 -meter accuracy in 64% of the occasions. Beyond aircraft. The experts They predict A quantum sensor market valued between 1,000 and 6,000 million dollars by 2040. This technology promises to detect submarines and hidden tunnels in defensive applications, and weak magnetic signs of the heart and brain in medicine, allowing non -invasive diagnoses. Joe Depa, Global Innovation Director of EY, Underline That “we are not talking about something within 20 years, but about something that is here and now.” The next step. Sandboxaq plans to go first to the defense sector before expanding to commercial flights. Although more evidence and certifications are required, Hidary stands out that have overcome “the difficult part: demonstrate that technology works.” According to him, it is the “first novel absolute navigation system that we know in the last 50 years.” Cover image | Ross Parmly In Xataka | The 777x is Boeing’s great bet to return to the top: folding wings, redesign cabin and the largest engine in the world

How the perception of your arrival varies depending on the country, explained in a graph

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Seeing the vertiginous rate at which it is evolving artificial intelligence, it is difficult to look back to realize that, just over two years ago, all that technology did not exist. The rapid evolution of AI models and the wide range of uses that are being given to them is making them obsolete all forecastsand increases the fear that, sooner rather than later, a AI can replace humans in their jobs. The impact of AI on employment according to experts The Report ‘The Future of Jobs Report 2025’which the World Economic Forum prepares every year for its meeting in Davos, has put figures at the impact of AI on the labor market. According to this report, it is expected that by 2030, the process automation that AI will facilitate, will generate the destruction of some 92 million jobs. The majority of these positions will be administrative, financial management, cashier or telephone service personnel positions, which will be replaced by specialized AI systems or AI agents. On the other hand, the same study indicates that the arrival of AI in the workplace will generate 170 million new jobs in professions that They are already beginning to emerge and many others that do not yet exist. However, these are the data provided by economic specialists and technology analysts. But what does the population really think about the impact of AI on employment? a study prepared by Ipsos in 33 countries, asked 23,721 citizens if they believe that artificial intelligence will generate new jobs in their country. The portal VisualCapitalist.com has collected all those answers and created a graph explanatory with them. Will AI create new jobs in your country? The Chinese were the most optimistic when answering this question, to which a 77% who believed that AI would create new jobscompared to 20% who thought that the arrival of AI would leave a negative balance in employment. China is all a superpower in AIso the development of your own chips and AI modelswill place them in a prominent position in the strategic career of this technology, which is why a large increase in the demand for professionals with technological profiles is expected in the coming years. The citizens of Indonesia and Thailand move along the same lines, who believe that the arrival of the will be positive for job creation in their countries. In the case of these two countries, optimism about the arrival of AI in the workplace is not given by their role in the development of this technology, but rather as countries large data center hosts who will need this technology. Microsoft has already announced a $1.7 billion investment in data infrastructure in Indonesia. It is striking that the United States, the country What more are you investing? in this technology, it fails to convince its citizens. 49% of those surveyed do not believe that AI will create new jobs in their country, compared to 36% who trust that it will. In Spain we are a little more optimistic with the forecast for the creation of new jobs. 38% of those surveyed in our country believe that it will be a positive factor for the labor market, compared to 48% who do not believe so. The results show that European countries are the most pessimistic regarding the arrival of artificial intelligence, highlighting Hungary with 65% of respondents disagreeing with the question about job creation, followed by Germany with 59% and a tie between Italy, Poland and Belgium with 58% of its citizens believing that AI will destroy more jobs of those who will create. This perception coincides, although to a lesser extent, with the global average, which is around 46% of the population perceiving that the arrival of AI will have a negative impact on the labor market, while 43% believe that arrival of AI will be positive. In Xataka | “I have three years of work left”: more and more AI managers believe that AI will end up taking their jobs Image | VisualCapitalist.com

how and where to apply perfume depending on your objective

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“Perfume is something very personal, a way of communicating invisible to the eyesbut immediately perceptible”, Odile Gonzalez-Colaço begins by saying, retail education director by Prada Beauty. María Dionisio, from the DKNY Beauty Spain training team, also assures that “the way we apply perfume and the areas of the body we choose to do so have a profound impact on how we perceive fragrance and how others experience it.” For these reasons, he says, “beyond the choice of fragrance In itself, the act of applying it is an intimate dance between the essence of the perfume and our own.” If you want to know how and where to apply the perfume depending on the effect you want to have on you and the person in front of youkeep reading. © armanibeauty How to apply perfume according to your objective? “Every person has their own reasons for wearing perfume, and these desires influence how and where we apply it, whether to attract, to feel good or to leave an invisible markbut memorable,” explains María Dionisio. According to this, How should you apply perfume based on your objective? With your help, we analyze some possible situations: To attract others: If what we seek is to leave a memorable mark and captivate the attention of those around us, the strategic application of perfume becomes an art. Choosing the visible areas with the greatest projection ensures that our fragrance accompanies us subtly, but with strength, leaving an impression that is not forgotten. We will apply to the wrists, neck, behind the ears and on the inside of the elbows and knees, as these points emit heat, which causes the fragrance to be released more intensely. To feel good about yourself: For some, perfume is a small personal luxury, an invisible touch that has the power to lift your spirits and envelop you in a feeling of well-being. It is a way to enjoy a fragrance that makes us feel special, like a sensory caress that connects us with our own essence. Applying perfume near your torso such as the chest or stomach, areas where the aroma is closest to you, can be a more intimate way to enjoy it and is less obvious to others. To enhance the durability and longevity of the fragrance: If what we want is for the fragrance to last throughout the day, the key is knowing where and how to apply it. Strategic areas, such as pulse points, allow the aroma to be released slowly, ensuring that it accompanies us for hours without losing its intensity. The heat from these areas activates the fragrance molecules. To “go unnoticed”: at certain times, what we seek is not to stand out, but to enjoy a subtle and delicate fragrance that only those closest to us can perceive. A light and well-dosed touch creates an intimate, almost personal atmosphere, where the fragrance becomes a secret shared only with those who are nearby. Avoiding areas of intense heat, using less, and applying perfume from a greater distance can make the scent softer and less invasive. © armanibeauty Where should you put it depending on what you want to achieve? Odile Gonzalez-Colaço assures that, depending on the trail we want to leave, we can perfume one or more areas until we achieve the desired amount of perfume: the sides of the neck, the inside of the wrists, the inside of the elbows…, we can even perfume the inside of the knees (a very sexy gesture) if what we want is to leave a trail as we walk. According to María Dionisio, “on the neck, the area behind the ears, the chest or the wrists (where body heat is released naturally), the perfume comes to life in a magical way“. © rouje It will be in those areas where you will have to put on perfume if you want to leave a mark wherever you gobut, if what you want is to make others perceive your aroma in a subtle and discreet way, according to Odile, what you can do is perfume the lining of the jacket that you are going to take. “This way we will lose the effect that is produced by combining the fragrance with your own skin, but you will be able to be lightly perfumed without the olfactory sensation becoming intoxicating.” For Odile, another way to discreetly perfume yourself is apply the fragrance on a handkerchief we have at home and gently slide it around our neck before leaving, this will produce a “caressing fragrance” effect. However, he tells us that, if what we want is to make everyone turn their heads as we pass by, “we should perfume ourselves in as many pulse zones as possible, even help fix our fragrance with a lotion or body cream of the same aroma, if available and otherwise with a lotion with a neutral aroma, since when the skin is well hydrated, the fragrances set much better and we will achieve a greater trail and a prolonged effect of our aroma throughout the day or night“. © pradabeauty Who do you perfume yourself for? In short, the key, according to María, is to understand that fragrance perception changes depending on contextand although for yourself it may be something subtle and close, for others it can be a much more immersive and bold experience. So: If your goal is to please otherss, you can opt for a more generous and visible application, focused on the areas of greatest projection, such as the neck or wrists, with more intense notes. If your goal is more personal and focused on yourselfyou can opt for a more discreet application and in less obvious areas, such as the chest or the inside of the elbows, using citrus or floral fragrances. Perfume is a wonderful universe from which there are always things to learn.

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