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“Perfume is something very personal, a way of communicating invisible to the eyesbut immediately perceptible”, Odile Gonzalez-Colaço begins by saying, retail education director by Prada Beauty. María Dionisio, from the DKNY Beauty Spain training team, also assures that “the way we apply perfume and the areas of the body we choose to do so have a profound impact on how we perceive fragrance and how others experience it.” For these reasons, he says, “beyond the choice of fragrance In itself, the act of applying it is an intimate dance between the essence of the perfume and our own.” If you want to know how and where to apply the perfume depending on the effect you want to have on you and the person in front of youkeep reading. © armanibeauty How to apply perfume according to your objective? “Every person has their own reasons for wearing perfume, and these desires influence how and where we apply it, whether to attract, to feel good or to leave an invisible markbut memorable,” explains María Dionisio. According to this, How should you apply perfume based on your objective? With your help, we analyze some possible situations: To attract others: If what we seek is to leave a memorable mark and captivate the attention of those around us, the strategic application of perfume becomes an art. Choosing the visible areas with the greatest projection ensures that our fragrance accompanies us subtly, but with strength, leaving an impression that is not forgotten. We will apply to the wrists, neck, behind the ears and on the inside of the elbows and knees, as these points emit heat, which causes the fragrance to be released more intensely. To feel good about yourself: For some, perfume is a small personal luxury, an invisible touch that has the power to lift your spirits and envelop you in a feeling of well-being. It is a way to enjoy a fragrance that makes us feel special, like a sensory caress that connects us with our own essence. Applying perfume near your torso such as the chest or stomach, areas where the aroma is closest to you, can be a more intimate way to enjoy it and is less obvious to others. To enhance the durability and longevity of the fragrance: If what we want is for the fragrance to last throughout the day, the key is knowing where and how to apply it. Strategic areas, such as pulse points, allow the aroma to be released slowly, ensuring that it accompanies us for hours without losing its intensity. The heat from these areas activates the fragrance molecules. To “go unnoticed”: at certain times, what we seek is not to stand out, but to enjoy a subtle and delicate fragrance that only those closest to us can perceive. A light and well-dosed touch creates an intimate, almost personal atmosphere, where the fragrance becomes a secret shared only with those who are nearby. Avoiding areas of intense heat, using less, and applying perfume from a greater distance can make the scent softer and less invasive. © armanibeauty Where should you put it depending on what you want to achieve? Odile Gonzalez-Colaço assures that, depending on the trail we want to leave, we can perfume one or more areas until we achieve the desired amount of perfume: the sides of the neck, the inside of the wrists, the inside of the elbows…, we can even perfume the inside of the knees (a very sexy gesture) if what we want is to leave a trail as we walk. According to María Dionisio, “on the neck, the area behind the ears, the chest or the wrists (where body heat is released naturally), the perfume comes to life in a magical way“. © rouje It will be in those areas where you will have to put on perfume if you want to leave a mark wherever you gobut, if what you want is to make others perceive your aroma in a subtle and discreet way, according to Odile, what you can do is perfume the lining of the jacket that you are going to take. “This way we will lose the effect that is produced by combining the fragrance with your own skin, but you will be able to be lightly perfumed without the olfactory sensation becoming intoxicating.” For Odile, another way to discreetly perfume yourself is apply the fragrance on a handkerchief we have at home and gently slide it around our neck before leaving, this will produce a “caressing fragrance” effect. However, he tells us that, if what we want is to make everyone turn their heads as we pass by, “we should perfume ourselves in as many pulse zones as possible, even help fix our fragrance with a lotion or body cream of the same aroma, if available and otherwise with a lotion with a neutral aroma, since when the skin is well hydrated, the fragrances set much better and we will achieve a greater trail and a prolonged effect of our aroma throughout the day or night“. © pradabeauty Who do you perfume yourself for? In short, the key, according to María, is to understand that fragrance perception changes depending on contextand although for yourself it may be something subtle and close, for others it can be a much more immersive and bold experience. So: If your goal is to please otherss, you can opt for a more generous and visible application, focused on the areas of greatest projection, such as the neck or wrists, with more intense notes. If your goal is more personal and focused on yourselfyou can opt for a more discreet application and in less obvious areas, such as the chest or the inside of the elbows, using citrus or floral fragrances. Perfume is a wonderful universe from which there are always things to learn.