Tech

Big Tech is pouring billions of dollars into GPUs for AI. 95% are inactive

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When the COVID-19 pandemic began, toilet paper and yeast They flew from the supermarket. Paper because it is a basic good, but yeast because everyone was going to make a lot of bread in his house. That was the forecast, but we would really have to see how many of us ended up making bread. Well, something similar is happening in the data centers at the moment. Hyperscalers have spent billions and billions of dollars on GPUs for AI and, according to one report, 95% are idle most of the time. And all because of the fear of being left out. Kubernetes. Before getting into the matter, there is a concept that must be landed on. It is the one of the kubernetes. It is a kind of “operating system” in data centers, the foreman who organizes and monitors all the software that is being used. Imagine that a data center is a supermarket, the shelves are the servers and the products are the apps. Example of a control panel What this foreman does is find the perfect shelf to place the product in the most optimal way possible. In addition, he is constantly monitoring all the shelves at all times with the aim of not missing anything and ensuring that the data flow is perfect. It is, in short, a software that manages many physical servers in a very optimized way and 24/7. What’s happening. That said, the 2026 State of Kubernetes Optimization Report prepared by Cast AI has just revealed something: the tremendous inefficiency of data centers. They have analyzed about 23,000 kubernetes clusters in giants such as AWS (Amazon), Azure (Microsoft) and GCP (Google) and have discovered that the average GPU utilization of these data centers is just 5%. This translates another way: 95% are inactive most of the time, which implies that these companies are paying to get 20 times more computing capacity than they really need. Right now you might be wondering if it was worth it. destroy the RAM and SSD marketmaking computers, mobile phones, consoles and practically everything more expensive. And it is a question that makes all the sense in the world, but there is another interesting fact. To worse. As we see in TechRadarthose responsible for Cast AI point out that it is “the third year that we published this report and the numbers are getting worse.” Specifically, we are talking about CPU usage falling from 10% last year to 8% currently, while memory usage fell from 23% to 20%. Oversized needs. Something that the report also points out is that, although the use of equipment drops compared to the previous year, hyperscalers continue buying as if the world was going to end. CPU overprovisioning, as they describe it, increased from 40% to 69%. In the case of memory, it went to 79%. FOMO. A few weeks ago, one of the leaders of SMIC, the large foundry in China, already pointed out that Big Tech was buying all the resources that they will need, or that they think they will need, during the next decade… but in just a couple of years. They are investing a fortune in creating wide highways when there are no cars or real demand, and from Cast AI they are pointing in that same direction. Hyperscalers are buying piecemeal due to fear of being left out. It is what is known as FOMO or fear of missing outsomething that applies to many scenarios, but here it has to do with not wanting to come last in the race that is moving many millions from one place to another. This hoarding instinct is fueling a cycle of component shortages that affects consumers, but also the industry itself. According to the report, it makes some sense to want to buy everything as soon as possible because delivery times are long, but they are precisely so because everyone is buying more capacity than they need. Math doesn’t work. In the analysis they also point out that there are clusters that do not have such bad performance and that there are some that are using 49% of their H200 or 30% of their H100, well above the aforementioned 5%, but it is not the norm. And beyond having exploded the components market, the consequence of having so much equipment idle is that they are losing money because they are not profitable. According to calculations, an unused CPU costs a few cents per hour, but an idle GPU costs several dollars. And therein lies another key to this whole matter. Amazon or Azure data centers serve to satisfy the demands of their own companies, but they also rent computing power to whoever needs it. And since having the GPUs stopped costs them money, in recent months it has been reported that the prices of those rentals are multiplying. When will it all end? Cast AI is not optimistic, since they claim that most hyperscalers prefer to assume the costs rather than change their habits for fear that this will take off one day and catch them on the wrong foot. The translation is that… I will never have my Steam Machinesince everyone is focused on making hardware for AI. Image | NVIDIA In Xataka | There are data centers being watched and guarded by robot dogs because apparently the future is already the present

Big Tech has entrusted the keys to its kingdom to NVIDIA. Now they want the keys back

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NVIDIA is no longer a gaming graphics card company: NVIDIA is a ubiquitous company. That means it is the baby at the baptism, the bride at the wedding and the cement of the manufacturing industry. artificial intelligence. Your hardware is in the most powerful data centers on the planethis software controls everything and your money invest in any company that has something to say in AI. Big Tech (and everyone) is blindly trusting NVIDIA and has been given the keys to the house, but something is changing. And now they want the keys back to regain control. All the spotlights. Microsoft, Amazon, Google and Meta have bought hundreds of thousands of NVIDIA GPUs to shape your AI aspirations. At some point many began to develop their own hardware, but in the end NVIDIA’s was everywhere and was the one that gave the most guarantees, so they “gave up.” Apple, curiously, opted for Amazon. And not just the big ones. OpenAI, Anthropic, Mistral or xAI are purely AI companies that They bet very heavily on NVIDIA from the beginning. Its hardware is the one that leads the way, the one that Western and Chinese companies want and the one that has such a brutal demand that it has elevated the company as the best client of TSMC and Samsung. amd. But no one likes to have all their eggs in one basket, and those same names are moving. From a position of absolute dominance, in a short time we can move to another in which the hardware market is much more diversified. AMD is NVIDIA’s great historical rival in the PC gaming segment (and in consoles), but although they were out of the conversation for a few years, they have returned with force. They have the hardware and are moving to get the same memory that NVIDIA has (and Samsung wins more than anyone else) and contracts as juicy as the one they achieved recently with Meta. The big rival also has deep pockets and is committed to taking a piece of the AI ​​pie. The Chinese threat. On the other side of the world we have China. We have said on numerous occasions that China is on to other things when we talk about AI. If the West pursues the AGI (with questionable claims like it’s already here), to China doesn’t care exactly. They want fast chips that allow them to create accessible and monetizable models in the short term. But they also have Huawei, the company that has become the spearhead of the Chinese technology industry thanks to its collaboration with foundries such as SMIC is allowing, in an unthinkable way due to vetoes, can develop advanced chips. The development of cutting-edge chips still needs to be achieved, but Huawei already has more powerful inference chips than NVIDIA’s H20, according to them, and a supercluster for training. Taking back control. Because in that term, “inference”, is where the current key is. AI training is important because it is what allows the model to then have the data and have a wardrobe to pull from, but inference is the final layer, which processes the user’s request to provide a response. There is not so much raw power needed, and that is what almost all the companies mentioned above are taking advantage of. Amazon, Google or Meta have programs in which they are actively researching or developing chips proper for inference. OpenAI has signed an agreement with Broadcom to supply chips and xAI along with other companies Musk also has its own chips and they plan to open factories. And in China things are no different with Cambricon wanting to be a local alternative to NVIDIA and giants like Alibaba either ByteDance getting into chip design. Groq. Given this, do you think NVIDIA is standing still? Among their hardware proposals, they have Groq, an inference accelerator that is designed for, next to Vera Rubinprocess a large amount of data at enormous speed. Groq was an unknown in the world of AI – until NVIDIA licensed it – and specialized from the beginning in that: chips with minimal latency for inference. The key is in the architecture of its chips and it was a piece that was missing from the NVIDIA catalog and shows that, although the rest want the keys back, the one that already had them may have made a backup copy to continue being the reference. Because they may all be preparing their chips, but while they arrive, NVIDIA is already there and, in fact, with Groq it seeks to sneak into theThe $50 billion pie: China. Problem for NVIDIA. But of course, that’s part of the story. The other is that NVIDIA also has all its eggs in one basket: that of AI. In the middle of last year we already mentioned that six customers represent 85% of all NVIDIA revenue in the previous quarter. It is an absolute nonsense that shows that, if there is a shift in technology, a puncture of the bubble or a new player that arrives strongly, the situation for NVIDIA may not be so favorable. The question is whether a regime change can come and everything will be allowed to collapse like a house of cards. The uncomfortable thing is that an absurd amount of money is being invested and it’s not something that can escalate forever. In Xataka | Jensen Huang believes we have reached the “coming of the AI ​​wolf.” It is perfect for feeding a Tamagotchi

We believed that AI was killing jobs in the tech industry. It is actually changing the rules of the game: Crossover 1×41

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It is possible that in the future AI will take away our jobs, but at the moment it is being taken away from very few. This was stated in a recent Anthropic study on the impact of AI on the labor market, and this is a perfect perch to present the debate that concerns us in Crossover 1×41. And it is a special edition because we have as a guest Jordi Arrufiof Talent Arena. This event, which is held within the framework of the Mobile World Congress in Barcelona, ​​is aimed at future developers and also senior profiles, and with it we had the opportunity to talk about how AI is changing the rules of the game for professionals in the sector. To begin, we must dispel myths. At least for now, because although there was a time that AI was going to replace programmers, what is being seen according to Arrufí is that The demand for technological talent is increasing. In fact, what is expected is that the impact of AI will cause this technology to begin to create jobs that we cannot even imagine. We also couldn’t imagine that with the rise of the Internet there would be frontend and backend developers or web designers: the same in this case. Many professionals may fear that future, and here the recommendation to be prepared for the future is that these professionals combine your technical capacity (‘hard skills’) with human capabilities (‘soft skills’) such as critical thinking, leadership or communication. The frenetic advancement of AI also makes the ability for continuous learning and adaptability key in these changing times. He vibe coding has changed the paradigm, and has opened this area even to users without basic programming knowledge. Plus there is something striking here. A real opportunity for current professionals and those to come, because if something is clearly taking off it is interest in technological sovereignty. Europe seeks to recover ground against the US and China through investments in chipsFor example. Public funding is especially critical to retaining talent and prevents professionals from emigrate for higher wages. We also had the opportunity to talk about another of the areas of greatest projection: robotics. It is expected a imminent adoption of humanoid robots in industry and in logistics processes. Domestic robots will take longer, no doubt, but what seems clear is that by 2035 the world will be dominated by AI agents and massive advances in fields such as biotechnology. This is not just about AI: It’s about talent, money and who adapts faster and in a more accurate way. On YouTube | Crossover In Xataka | A startup from Malaga is the most used European AI app in the world according to Andreessen Horowitz. It’s called Freepik

It is a nod to Chinese Big Tech and a message for NVIDIA

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Huawei has arrived at the Mobile World Congress with one objective: to show the world What good have these last five years been? of vetoes and sanctions. The company has just had the second best year in its history. It seemed impossible when The United States ostracized herbut this five years has served not only to regain the throne in the enormous Chinese market, but to build something: the idea that China’s technological evolution passes through its hands. As a result of this we have the advertisement at the Barcelona fair of a line of SuperPoD supercomputers with a single objective: that the Chinese Big Tech don’t have to depend from NVIDIA. Return. Huawei has been collaborating with SMIC -the great foundry of China- to create chips. Chips that feed both your consumer devices as other high-performance ones for large-scale computing. It is clearly difficult to do this without violating Western vetoes (for example, their mobile processors do not have 5G and are less powerful than those of Qualcomm or MediaTek), but they are making progress. The symbolic thing is that They have turned resilience into their best quality. If in 2020 they competed for the market with Samsung and Apple, achieving a profit of 129,000 yuan, in 2025 registered 127 billion dollars, something impressive if we take into account that, above all, They come from the local market. In this time, Huawei has positioned itself as a lifestyle brand that has consumer devices, but also home automation and even cars. But if there is a great frontier today, it is that of artificial intelligence. And Huawei knows that it was something that had to be attacked not only from the most local perspective, but by launching a global warning. SuperPoD. Because these supercomputers, really, are not new. The company presented them in mid-September last year with a more local focus, for China. And before looking at the products, you have to see what a SuperPoD is. These are high-performance clusters that bring together thousands of specialized AI chips. And those chips are not from NVIDIA, which dominates the global conversation in AI computing, but rather their own. It’s about your Ascendsome that have been developing for years and that China is waiting like May rain to break that hegemony of NVIDIA. The idea is the same as with other technological sectors of the Asian giant: not to depend on anyone else. They are the following: Atlas 950 SuperPoD– A cluster of up to 9,192 Ascend 950DT NPUs per system with up to 1,152 TB of unified memory. TaiShan 950 SuperPoD– First general-purpose computing SuperPoD with two models: 96 cores / 192 threads or 192 cores / 384 threads for, for example, massive virtualization or critical databases. Local ecosystem. Huawei’s approach is very interesting. The Ascend is not close to the power and sophistication of NVIDIA chips, nor to CUDA technology that has become the language of AI. However, if each chip individually cannot compete for the most demanding tasks, what Huawei has thought is that these chips be scalable. To do this, they have developed a connection technology with ultra-high bandwidth that allows all these chips to be connected to each other with the aim that, in practice, it behaves like a single logical computer. This connection technology has been named UnifiedBus and, in the statement, Huawei states that the idea is to “continue defending open source and open systems to accelerate developer innovation and the prosperity of ecosystems. That is something that resonates with the Government’s objective: that its companies such as Tencent, ByteDance, Alibaba or DeepSeek, which have run into the arms of the latest NVIDIA chips As soon as the ban was lifted, they developed their technologies using ‘made in China’ solutions. Ambition at the cost of sanction. All this comes in a tremendously turbulent context. China is betting a lot on artificial intelligence and robotics as pillars of the country’s technological roadmapbut NVIDIA still has the best product. There is analysis that expose that the best of Huawei is still five times less powerful than the best of NVIDIA, and the United States has just made it clear that investment in AI is one in national security. All the mess between Anthropic and the Pentagon has to do with how the United States demands that the AI ​​of its private companies belongs to the State because they claim that the AI ​​of Chinese companies belongs to China, and China will not hesitate to do whatever it wants with that AI. Because computing power is, and will be, at the core of the AI ​​race, Huawei has shown that it is doing everything it can to deliver the best tools. And Western sanctions have only helped China ‘wake up’ and begin to shape these technological solutions at an accelerated pace. NVIDIA was clear. It remains to be seen whether customers around the world will adopt Huawei’s SuperPoD systems as an alternative to NVIDIA, but what is already on the table is that something is happening. At least, in China. In the middle of last year, the CEO of NVIDIA pointed out that before the vetoes, NVIDIA had 95% of the market share in Chinabut currently it is only 50%. These vetoes did not stop China, but rather accelerated the development of its own industry to the point that the competition, now, is fierce. In fact, the manager recently pointed out that it was absurd for the US to try to stop China with vetoes and sanctions, since China would achieve technological sovereignty sooner or later and that the ideal would be to take an economic slice while they could… and make Chinese Big Tech dependent on NVIDIA technology. And there Huawei’s approach is very curious because yes, its chips may not be the most powerful, but they are mass scalable and adaptable to the needs of each of the companies. Images | HuaweiXataka In Xataka | Huawei no longer competes: it is building its own … Read more

All Big Tech are betting the money they have and the money they don’t have on the future of AI. All but one: Apple

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650 billion dollars. There it is nothing. That is the total amount that Google, Amazon, Meta and Microsoft are going to invest in data centers for AI. That amount of money is astonishing and is similar to the current GDP of countries like Argentina or Israel. But the curious thing is not only that: there is a Big Tech that is totally ignoring this fever to spend on AI as if there were no tomorrow. Apple against the current. The company led by Tim Cook is the only one of the group of large technology companies whose capex (planned capital expenditure) was reduced last quarter. Based on FactSet data compiled by SherwoodApple’s forecasts for that quarter were not to spend more, but attention, spend (quite a bit) less. The numbers don’t lie. According to the data provided by these companies, Amazon expects that in 2026 its capex reaches up to 200,000 million dollars. Google wants to go from 175,000 to 185,000 million. Meta estimates that the expense will be between 115,000 and the 135,000 million. And although Microsoft did not give a specific figure, it surely exceeds the $114 billion estimated by Wall Street. And Apple? Apple will not spend more, but 19% according to its latest estimates: about $12.7 billion. Amazon: +42% YoY (vs. previous year) Microsoft: +89% YoY Google: +95% YoY Goal: +48% YoY Apple: -19% YoY Cupertino goes from AI. While its competitors spent record sums last quarter (which ended December 31) on the purchase of material and properties linked to the AI ​​sector and data centers, Apple continues not to invest in this sector. It is something that makes it clear that the company seems to have definitively decided that this is not its war. Siri+Gemini is the best test. Confirmation of that “surrender” is in the recent announcement that Gemini will be the AI ​​on which the new version of Siri will be based. Apple’s new AI assistant is expected to hit the market this spring with at least some initial features, but the fact that it does so depends entirely on Google’s AI model makes it clear that Apple here prefers to delegate rather than invest to have its own foundational model. AI will be a commodity. Instead of participating in this costly war of language models, Apple is clear that AI is going to end up being a commodity, something that is going to become a basic standard technology like the PC, mobile phone or laptop is now. Model prices plummet as the capacity of those models grows, and benchmarks make it clear that no model is better than another for long. Apple as a gateway to AI. As usual, what Apple will do is take advantage of the fact that has the “gateway to AI. With 2.4 billion devices worldwide, it controls the most valuable distribution channel on the planet. It has the luxury of not making “the engine,” but rather acting as an avenue to bring AI to the masses. Here agreements like the one it has completed with Google are just the beginning. It doesn’t matter being late. It is something that is in the company’s DNA. He also did not want to fight the search engine battle, but it did not matter: he reached an agreement with Google, which has paid him billions of dollars for years to be able to put its search engine as the default engine on iPhones, iPads and Macs. Apple prefers that others pave the way and absorb the costs of early learning. Then she usually arrives with superior integration and a refined experience (iPod, iPhone) or directly with deals like the one she completed in the search engine space. AI will be invisible and ubiquitous. Apple’s goal doesn’t seem to be to offer its own chatbot on the web, but to make AI invisible and ubiquitous. It doesn’t matter which model runs behind it, but simply that this AI works transparently for the user. And it does so, of course, seamlessly integrated into Apple services and applications. Privacy by flag. And of course, with that vaunted commitment to privacy that Apple always boasts of. Its Private Cloud Compute is the best proof of this. By not relying on advertising (hello Google, hello OpenAI), it is able to offer advanced features without collecting massive data from users. But there is risk. Still, the strategy has a critical risk: if AI models become a commodity and end up creating technological monopolies, Apple could be permanently at the mercy of its suppliers. If these competitive advantages end up being consolidated in the model layer – the one controlled by OpenAI, Anthropic and Google – and not in the integration layer – which is Apple’s – the dependence on third parties will be a dangerous strategic weakness. Room for maneuver. Apple has annual benefits close to 100 billion dollars, which gives it an enviable financial position to wait for this “hype” cycle to cool down. It is clear that there is an AI bubble and that bubble will probably end up exploding and leaving many victims. If it does, one of those that will undoubtedly have room to maneuver to survive will be Apple. Image | Xataka with Freepik In Xataka | China does not have a spending problem with AI. What it has is a huge income gap compared to its main rival

Tech companies don’t want new graduates because they believe that AI is going to annihilate them. IBM is hiring non-stop

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The business world is so terrified of AI that recent graduate hiring is in crisis. However, there is a company that is just going in the opposite direction: IBM not only has not frozen these hirings, but is tripling them. And his argument is powerful. IBM wants new graduates. “We are tripling our hiring of junior positions,” explained Nickle LaMoreaux, IBM’s top human resources officer, in a interview at Charter. In fact, he highlighted, those positions they are filling “are for software developers and for all those jobs that they tell us AI can do.” It is a surprising statement, especially considering that the market trend is just the opposite. Unemployment among recent graduates—and among young people—is at record levels in the last decade in the United States. Source: Federal Reserve Bank of New York. The problem of unemployment in Gen Z. The young people of the generation Z (Born between 1997-2012 approximately) face one of the most complex times when looking for a first job. In the United States, the unemployment rate for recent graduates is at 5.6%, the highest in the decade except for the time of the pandemic. Managers of technology companies have been warning for some time that AI is going to greatly impact work, and especially in the field of programming. Junior profiles with a new focuseither. While competitors appear to show growing interest in replacing entry-level positions with automation — 37% plan to do so according to Korn Ferry—, IBM is changing the mentality. Newbie software engineers won’t spend their days chipping away at routine code that an AI can generate. Instead, they will focus on interacting with clients and monitoring model results. AI no longer replaces the junior, but forces him to be more strategic from day one. IBM is not the only one to think this way. Although it seems that the trend towards automation is clear, IBM is not alone in this flight forward. Dropbox is doing the same, and its head of human resources, Melanie Rosenwasser, believes that Gen Z has a fundamental advantage: they are better prepared to work with AI than veterans. According to her, “it’s as if (the young people of Gen Z) were on their bikes in the Tour de France while the rest of us are on training wheels,” she said. on Bloomberg. But. IBM’s move is not without a certain cynicism. The company made this announcement a week after carry out a mass layoff to focus on growth areas. It is as if they have created a revolving door in which they have removed expensive seniority to let in cheaper youth. AI as an amplifier. Be that as it may, the CEO of IBM, Arvind Krishna, defends this strategy – logical – indicating that AI is not a substitute for human capacity, but rather an amplifier. The speech, whether we believe it or not, represents a unique commitment, especially now that companies seem to propose that they will do the same with many fewer employees. For IBM, the bet is on loyalty and knowledge cultivated from the base instead of subordinating everything to algorithms. “Developers, developers, developers!”. At the .NET event that Microsoft organized in 1999, the famous viral moment occurred in which an overexcited and sweaty Ballmer sang that from “Developers, developers, developers!” non-stop. The company was trying to attract talent again with that speech, but in reality that work had been intense years before. Hiring recent graduates worked very well for Microsoft. Steven Sinofsky, who led the development of Windows 7, told on Twitter how Microsoft became what it was thanks to its strategy of hiring recent graduates—even if they had not completed their degree. The development of Office, for example, was especially nourished by these young people, but that strategy was stopped. As Sinofsky explains, “The ‘dark times’ were accentuated by a forced pause in hiring recent graduates, and the consequences were felt five years later.” In Xataka | “They are much more daring”: Gen Z is overturning all labor consensus in its massive entry into work

OpenClaw is the total AI agent that challenged Big Tech. Big Tech’s response: buy it, of course

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Peter Steinberger It was a great unknown to the vast majority of the planet until less than a month ago. His project, which he initially called Clawdbot (later Moltbot and finally OpenClaw), became the new sensation of the internet and the world of AI. Its growth has been so spectacular that the majors in this segment set their eyes on it and, inevitably, began to fight to sign its creator and acquire his project. We already have a winner of that bid: OpenAI. What is OpenClaw. OpenClaw is what we could define as “the total AI agent.” A system that uses one or more AI models such as those from OpenAI, Anthropic or Google to do things for you. Here are some differences from using those models in a “traditional” way: You can chat with your AI agent using messaging apps like Telegram or WhatsApp, as if it were just another contact OpenClaw takes full control of the machine you install it on, whether it’s an old PC, a Raspberry Pi or a VPS, for example. You have permission to do whatever you want inside that machine, which also involves risks The capacity of current models, such as Opus 4.5, makes the agent certainly autonomous and proactive and, for example, suggests things to you or makes decisions based on the conversations you have with him? she? it? OpenAI buys OpenClaw. Last week Steinberger I already commented in an interview with Lex Fridman that OpenAI and Meta had made offers to sign him and acquire his project. Those intentions crystallized on Saturday, when the creator of OpenClaw advertisement that he had signed with OpenAI and that the OpenClaw project “will become managed by a foundation and will remain open and independent.” It was a more than reasonable exit for Steinberger, who will probably have received a significant sum of money and prestige, but that leads us to the eternal question: can you compete with the big companies? Short answer: probably not. Large companies have always been hampered by their own size when it comes to reacting quickly to new trends, and even the largest AI companies suffer from this same problem. OpenClaw was doing something that none of them had dared to do – partly because this type of agent has too much “power” – but with these projects and with startups that are beginning to emerge, the same thing always happens: either the big companies copy the idea and they end up burying the originalor they buy that startup that threatened to compete with them. For many startups, in fact, the “exit” or future strategy of the project happens to be bought by a large company. A creator who didn’t want to be CEO. Steinberger explained in his post how his project opened up “an endless string of possibilities” for him, and confessed that “yes, I could really see that OpenClaw could have become a giant company. But no, I’m not excited about that. I’m a creator at heart.” Steinberger has already created a company and dedicated 13 years of his life to it, and “what I want is to change the world, not create a big company, and partnering with OpenAI is the fastest way to bring this to the entire world.” One person’s first unicorn? The appearance of ChatGPT soon made will be spoken of the ‘Solo Unicorn’ phenomenon, a startup created by a single person and which, thanks to AI, would be valued at more than 1 billion dollars. We do not know what price OpenAI has paid for this signing, but it is likely that it will not reach that much. What does seem evident is that OpenClaw was the type of project and idea that certainly could have turned it into that “Solo Unicorn”. The era of custom AI agents. Sam Altman, CEO of OpenAI, confirmed the news in X. There it indicated that the creator of OpenClaw had joined OpenAI “to lead the next generation of personal agents”, and highlighted that “we expect this (personalized AI agents) to quickly become an integral part of our product offerings.” In addition, he assured that OpenClaw will remain open source, something that was probably one of the essential conditions that Steinberger set to join the ranks of OpenAI. And now what. That the project remains Open Source and independent is great news and theoretically that will allow OpenClaw to continue functioning as before, but having OpenAI’s resources can undoubtedly make it grow exceptionally. It remains to be seen whether that will end up having a negative impact in any way, but what also seems clear is that these types of “full AI agents” could soon also be an integral part of the offering of other AI companies. Welcome to the era of total AI agents. We had already partially seen what OpenClaw does with projects like Computer Use from Anthropic, Project Jarvis/Mariner by DeepM Mind u Operator from OpenAI itself. Both allowed AI would do things for us in the browser, but OpenClaw does things for us with all the applications on the machine on which we install it (the email client, the command console, etc.). We are facing an interesting stage for this type of systems. In Xataka | OpenClaw is one of the most fascinating and “dangerous” AIs of the moment. A Malaga company has come to the rescue

Big Tech is paying up to $600,000 to influencers to promote their AI. Now the race is about perception

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Big technology companies are deploying their heavy artillery to attract users for their artificial intelligence services. Just like they count From CNBC, Microsoft and Google have found their new battlefield in influencers, with contracts that reach six-digit figures. The dimension of the phenomenon. According to data from Sensor Tower, generative AI platforms spent more than $1 billion on digital advertising in the United States during 2025, an increase of 126% compared to the previous year. That large companies promote their products through influencers is nothing new, and it is also a business that is very profitable for them, since by investing a small fraction of their budget they can get an avalanche of new users. According to CNBC, in order to attract new users for their AI services, Microsoft, Google, Anthropic and Meta They are hiring content creators to promote your tools on social networks. Figures. Microsoft and Google are paying between $400,000 and $600,000 to content creators for multi-month collaborations, according to sources close to the media. These contracts are not limited to specific publications, since according to the medium, they seek to ensure that influencers integrate AI tools into their usual content, tutorials and workflows. “We’re seeing a massive increase in creator spending from these AI brands. We’re getting a lot more interest from AI brands every month,” counted to AJ Eckstein, founder of Creator Match (an agency that connects brands with creators). How these agreements work. Collaborations range from LinkedIn posts explaining how to use Claude Code even videos on Instagram showing functions of Microsoft Copilot or the assistant Comet by Perplexity. Megan Lieu, AI and technology content creator with nearly 400,000 followers, explains told CNBC that his sponsored deals typically range from $5,000 to $30,000 depending on the campaign. Its most important collaboration to date has been with Anthropic to promote products from Claudealthough he did not specify the exact figure to the media. Some influencers can charge up to $100,000 per post, according to Eckstein. The other side of the coin. Despite the astronomical numbers, not all content creators are willing to jump on the AI ​​bandwagon. Jack Lepiarz, known as Jack the Whipper and with more than 7 million followers between YouTube, TikTok and Instagram, account to the medium that systematically rejects any agreement related to artificial intelligence. “I cannot with a clear conscience support something that is going to make it difficult for normal people to earn a living,” he declared to the outlet. Lepiarz previously turned down a $20,000 contract to promote AI imaging tools and says even $100,000 or $500,000 wouldn’t change his mind. Perception with Copilot. For Microsoft, these influencer campaigns can be especially key. And despite its large user base in Microsoft 365 services, only 3.3% pay for Copilotas told from Windows Central. The company needs its AI assistant, integrated into Windows, Microsoft 365 and Edge, to be perceived as a natural tool in daily work, and at the moment it is being especially difficult for them to achieve that. It’s public time. Big Tech hiring influencers occurs precisely at a time when companies are investing more than ever in advertising their AI tools. A few days ago we told precisely the case of Anthropic, which spent a million on ads during the Super Bowl. Separately, Google and Microsoft increased their digital advertising spending to promote AI products by approximately 495% last month compared to the previous year, according to Sensor Tower. The media also says that OpenAI multiplied its advertising investment tenfold in 2025. After years of making its tools known, it is now time to shape our perception of them. Cover image | aerps and Hillary Black In Xataka | The person who is earning the most money on Twitch by broadcasting 24 hours a day is not a person: it is an AI

five big tech deals ending today, February 15

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Taking into account that yesterday was Valentine’s Day, many stores have taken the opportunity to launch a wide range of offers, whether or not they focus on this special day. Today ends the MediaMarkt Valentine’s Day and the El Corte Inglés Limit Offersso we have reviewed both stores to comment on some of the best deals we can find. LG OLED55B56LA by 669.94 euros When registering in the store, a 55-inch OLED television with a very reasonable price. Xiaomi 15T Pro by 687.14 euros when registering in the store, an excellent mobile that comes with 512 GB of storage. Marshall Acton III by 169.15 eurosa Bluetooth speaker with an exquisite retro design. Google Pixel 10 Pro by 764.54 euros When registering in the store, a high-end mobile phone with an outstanding camera section. Samsung HW-S700D by 196.94 euros when registering in the store, a powerful sound bar that is compatible with Dolby Atmos. LG OLED55B56LA Having an OLED television does not have to cost a fortune, there are models that cost less than 1,000 euros. Right now, the LG OLED55B56LA is the best example, since when you register with MediaMarkt an additional discount is automatically applied that leaves you 669.94 euros. It not only stands out because it incorporates a 55-inch OLED panel, in this case, but also because it offers a 120Hz refresh ratebecause it is compatible with Dolby Vision and Dolby Atmos and because it also comes with some gaming-oriented technologies, such as Nvidia G-Sync. LG OLED55B56LA (OLED, 55 inches) The price could vary. We earn commission from these links Xiaomi 15T Pro If you are looking for a good high-end mobile phone that also has a lot of storage, the Xiaomi 15T Pro has dropped to 687.14 euros (again when registering with MediaMarkt). This is an excellent model that comes with 512GB storageits screen is ideal for viewing multimedia content in good quality, its MediaTek Dimensity 9400+ processor is quite powerful and its cameras are signed by Leica, so they offer very good photographic results. The price could vary. We earn commission from these links Marshall Acton III He Marshal Acton III It is a beautiful speaker. Perhaps the characteristic retro design is the first thing that catches the eye, but we cannot ignore that, for 169.15 euros At El Corte Inglés, we talk about a good model. It offers a good power of 30W at 2.0 channels, has Bluetooth 5.2 connectivity and incorporates a button panel on the top. The price could vary. We earn commission from these links Google Pixel 10 Pro If the Xiaomi mobile does not convince you and you are looking for one of the best from Google, be careful with the MediaMarkt offer: by registering in the store you can buy the Google Pixel 10 Pro by 764.54 euros. And be careful, this is the version with 256GB storage. It comes with an excellent 6.3-inch screen, its operating system is a real delight, and its cameras are outstanding. Google Pixel 10 Pro (256GB) The price could vary. We earn commission from these links Samsung HW-S700D Although El Corte Inglés has a good price (229 euros) on the sound bar Samsung HW-S700Dby registering with MediaMarkt you can buy for 196.94 euros. It is a 2024 model that includes its own wireless subwoofer, although the difference is that the bar is very thin. It incorporates seven 3.1 channel speakers, is compatible with Wireless Dolby Atmoshas Chromecast and has Bluetooth 5.2, WiFi and HDMI eARC connectivity. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, El Corte Inglés and Compradicción (header), LG, Xiaomi, Marshall, Google, Samsung In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best sound bars in quality price (2026). Which one to buy and seven recommended models from 99 euros

useful tech gifts that seem to cost twice as much

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There are very few days left until the arrival of Valentine’s Day, so it is time to make your purchases online so that they arrive on time. If you still don’t know very well what to give to a technology lover, in this article we are going to give you five ideas that cost less than 50 eurosbut they seem to cost twice as much. Honor Choice Watch 2i by 30.95 eurosan excellent smartwatch that has a beautiful design. Xiaomi Redmi Buds 5 Pro by 34.99 eurosBluetooth headphones with good battery and active noise cancellation. Game & Watch by 49.99 eurosa retro console from The Legend of Zelda saga. Philips OneBlade by 47.99 eurosa razor for face and body. Cecotec Cecofry Bombastik by 45.90 eurosan air fryer with a six-liter capacity. Honor Choice Watch 2i You don’t have to spend a fortune to give a good smartwatch, and the Honor Choice Watch 2i It is the best example of this. Its price at PcComponentes is 30.95 euroshas a very elegant design that is quite close to what is seen in the Huawei Watch Fit 3 (and even on Apple Watch), its battery lasts approximately 14 days, comes with 109 types of sports records and incorporates both a side button and a rotating crown. The price could vary. We earn commission from these links Xiaomi Redmi Buds 5 Pro The same goes for Bluetooth headphones. Nowadays we can find very economical proposals such as those of the Xiaomi Redmi Buds 5 Prowhich can be found on Amazon for a price of 34.99 euros. They have active noise cancellation of up to 52 dB (a high figure for their price) and their battery lasts about 38 hours with the charging case. In addition, they are compatible with the LDAC audio codec and connect to the mobile phone through its own app. The price could vary. We earn commission from these links Game & Watch If the person you want to give a gift to also loves video games, especially the classic ones, Xtralife has 49.99 euros the The Legend of Zelda Game & Watch. It has a design based on the popular Nintendo saga and includes a total of three video games: ‘The Legend of Zelda’. ‘Zelda II: The Adventure of Link’. ‘The Legend of Zelda: Link’s Awakening’. Game & Watch The Legend of Zelda The price could vary. We earn commission from these links Philips OneBlade The Philips OneBlade 360 It is a clipper that became quite popular some time ago, and it is not surprising. By 47.99 euroswe are faced with the model that incorporates many accessories, so it can be used both on the beard and on the body to avoid cuts. Its blades have a round tip and last a long time, approximately three or four months. Philips OneBlade 360 ​​(with accessories) The price could vary. We earn commission from these links Cecotec Cecofry Bombastik On the other hand, if what you want to give is more related to food, an air fryer can be a great idea, especially if it is at a good price. By 45.90 euros We have at MediaMarkt the Cecotec Cecofry Bombastika air fryer with a capacity of six liters that cooks at a maximum temperature of 200 ºC. It includes 12 cooking modes and a front panel for comfortable use. Cecotec Cecofry Bombastik The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | rawpixel and Xadartstudio in freepikHonor, Xiaomi, Nintendo, Philips, Cecotec In Xataka | The best smartwatches (2026): their analyzes and videos are here In Xataka | Best air fryers. Which one to buy and 10 recommended air fryers from 51 euros

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