customers

The iPhone of the lipsticks is from Louis Vuitton and hope to sell them as churros: “Customers are excited”

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The luxury market is going through one of its worst Financial crisis due to Strong sales adjustment behind him boom of sales that luxury brands experienced after the pandemic. Bernard Arnault has devised a master play to try redirect the bassist situation of LVMH and attract the interest of the wealthiest clients: a new luxury makeup range in which a scented lipstick will cost about 160 dollars. They hope to sell it as churros. Landing in luxury cosmetics. Louis Vuitton gets fully into the world of high -end makeup with the launch of Beautéa range that includes 55 tones of lipstick, in addition to balms, eye shadow palettes and a series of skin accessories to wrap them with monogram design seal. It is no accident that Louis Vuitton has chosen that they are 55 tones: 55 in Roman numbers is LV. Beyond the tonal ranges and glamor of the packagingFrom the first range of makeup of Louis Vuitton, the most attracts attention are its prices. A single lipstick will cost $ 160, $ 250 for a palette of eye shadows. The most faithful to the brand, in addition, can Complete your accessories With a mini trunk to save the lipsticks, stamped with the monogram design for 2,500 euros or a bag to carry the lipstick for $ 390. A high price as a strategy. Not everyone can pay 160 dollars for a lipstick so LVMH’s strategy is hitting the table to, such and As I recognized Pauline Brown, president of LVMH for North America to Yahoo Finance, strengthening her leadership. “There is practically no market for a 160 -dollar lipstick. Therefore, I think this was a strategic play to try to strengthen its position and leadership in the luxury market.” If we compare it with the products offered by its main rivals. A Dior lipstick, for example, costs about 47 dollars, Hermès lipsticks about $ 80, while one of Peau Beauté Clé It is sold for $ 113. This approach seeks to strengthen exclusivity for the Ultralujo buyer, not for the aspirational client. It is the same strategy that the brand has used in its leather and fashion products, which they have achieved endure the generalized downward trendin the face of the results that presented luxury brands, Like Burberrythat they had opened their catalog to more affordable products. Debate about the unattainable strategy. The luxury products They are not based on a rational criterion, but on feelings and perceptions. So it is difficult to advance whether the new range of luxury products will be a success or not. According to The report “The State of Fashion: Beauty V.2 ” Prepared by The Business of Fashion and McKinsey, 63 % of consumers do not consider that premium brands have higher quality than the most affordable brands, and 24 % of those customers have opted for cheaper products in the last 12 months. However, such and as they highlight in The Business of Fashionin the face of this practical vision, there is the purchase decision based on brand perception. Marigay McKee, co -founder of the Incubator of Violet Lab Beauty brands and former sales of Harrods and Saks Fifth Avenue assured that: “Vuitton has waited so long to offer cosmetics that customers are excited … the legacy is there. But the quality has to be present, not just the aesthetics.” Louis Vuitton and Apple. Cécile Cabanis, Financial Director of LVMH, assuredIn one of his latest presentations that “Vuitton’s strategy focuses on always offering the most sophisticated and higher quality product to retain the most important customers and get some others in the upper segment. So the goal is to continue recruiting the youngest generationand that is not about selling at low prices or making cheap products, but also using the vuitton’s DNA, DNA and attractiveness and replicating it in more accessible categories. “ In that context, Louis Vuitton’s strategy with this new product line is very close to what historically He has offered Apple In technology: a product with high quality perception, at a high price that reinforces the concept of “products value” above its price. Quality must be demonstrated. The presence of Pat McGrathone of the most influential makeup artists in the world at the head of the cosmetics of Louis Vuitton, guarantees that the collection is relevant for both the industry and for the most demanding consumers. Marigay McKee rememberthat the success of the new line is conditioned to its quality. “Louis Vuitton faces the experience of the best makeup artists in the world. There are those who pay for the brand image, but it cannot only be exaggerated advertising. The product has to live up to expectations, or will only have good sales in the launch”, but will not be able to maintain those sales for a long time. The cosmetics sector is very lucrative. While it is true that LVMH already has cosmetics specialized marks as Sephora, the global makeup market is so lucrative that it is tempting not to enter it with a high -end proposal. According to data published by Fashionunitedthe cosmetics market reached 43.6 billion dollars in 2024 and could touch the 46,000 million at the end of 2025. The projections by 2034 are even better. That is why, in his search for new folders for the luxury sector, Louis Vuitton will not miss the opportunity to open a hole in This expanding market. Maybe it starts like a 160 -dollar lip bar and then present more competitive ranges. It is the same as Apple with its most top iPhone, and then present The iPhone se or the Recent iPhone 16E. In Xataka | The new whim for Millionaires of Louis Vuitton recovers a concept of the nineteenth century: carry a bed in a trunk Image | Louis Vuitton

Tell your customers in a hurry to buy competition cars

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Xiaomi has received 240,000 orders of his new Electric SUV YU7 In just 18 hours. The waiting time has shot until 14 months for the base model. Lei Jun, founder and CEO of the company, has made an unusual decision: recommend that buyers acquire rival brands if they are in a hurry, according to Bloomberg. The situation is as absurd as usual when the desire is high and the immediate offer is low: It costs more to buy a second -hand yu7 today than a new one when there is availabilitysomething we have seen in the technological world. For example, with the shortage of the PlayStation 5 in its launch. Why is it important. This recommendation breaks all traditional marketing schemes. A CEO publicly suggesting that customers buy competition products – including the Tesla Model andagainst which it competes directly – represents a radical turn in Chinese business communication, where brand loyalty is sacred. “If you need to buy a car soon, other electrical models produced in China are quite good,” said Lei in Weibo. Has specifically mentioned three models as viable alternatives: Xpeng G7. Li Auto i8. Tesla Model and. The context. Xiaomi has recently completed the second phase of Your factory in Beijingbut the productive capacity remains limited. It is taking two months to reach 10,000 units per month with a new production line, and five months to reach 20,000. Right now “only” delivers 1,590 weekly units of YU7. The base price of 253,500 yuan (about 30,300 euros) and its benefits —835 kilometers of autonomy, 80% load in 13 minutes – have created a demand impossible to meet in the short term. Between the lines. Lei Jun’s play hides a strategy. By openly recognizing productive limitations and recommending alternatives, builds an unusual transparency and honesty image in the automobile sector. This apparent vulnerability paradoxically reinforces the attractiveness of the brand: if the CEO is willing to lose sales rather than lying on the deadlines, the product must deserve the penalty. In Chinese business culture, where Mianzi (Reputation and accumulated social prestige) It is everything, admitting limitations in public is an act of courage. Maybe calculated. Lei bets that consumers will assess this honesty more than the usual empty promises of the sector. What is happening. The phenomenon transcends Xiaomi. Tesla went through You wait up to three years for Model 3 In 2016. Toyota registered delays of Four years for Land Cruiser in Japan For 2022. The difference lies in the answer: no CEO of these brands ever suggested buying a rival vehicle. On the Chinese platform 12365auto.com, 95 complaints have been registered about Yu7 in July, mainly for waiting times. The 240,000 Yu7 reserves approach the 265,400 units that Tesla has sold in China throughout the first semester. The alarm signal. Xiaomi’s success in cars –Where Apple had to fold candles– Shows that the war for the electric car has definitely moved to China. Chinese technological brands not only compete in price: they offer real innovations in autonomy, load time and user experience that traditional brands take years to implement. Lei Jun’s recommendation is the confirmation that Xiaomi can afford the luxury of sincerity because his product speaks for himself. And besides, it does so in a market saturated with unfulfilled promises. Outstanding image | Xataka In Xataka | Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

The US has taught the tariff rope with Brazil again. Embraer has a lot to lose, and its customers too

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If you live in Europe, fly in a Embraer is not the most common. But the truth is that these Brazilian planes are more present than they seem. In airports such as London City, Where only a few models can operate, these jets dominate the track. Even in Spain his footprint was remarkable: Air Europa had several E195 in its regional fleet until the beginning of 2023. Embraer is not a minor actor. It is one of the world’s largest manufacturer in the world and its e-hes-especially the E175– They hold a good part of regional traffic in the US. Airlines such as American, Skywest and other regional United Express operators have clearly opted for them. With Boeing in low hoursEmbraer is emerging as an emerging candidate for the select group of the great manufacturers. A tariff triggers uncertainty President Donald Trump has threatened to apply A 50 % tariff To Brazilian products as of August 1, an unprecedented offensive in relations between the two countries. In parallel, Brazil already mentions a mirror answercovered by a recent reciprocity law. Although there is still no confirmation about which sectors they would be exempt. With a large part of Embraer’s orders aimed at the US market – where almost 95 % of firm orders from E175 come from airlines such as American, Skywest and other United Express operators -, the new measure threatens to significantly increase their products significantly. Not only will the final prices of the jets be affected, but the cost of the Imported components from the United Statesessential for manufacturing, it could also be affected if Brazil decides to apply, in retaliation, an equivalent rate. Among those components are enginesCF34 manufactured by General Electricthe airplane system Honeywell Primus Epicas well as landing trains and actuators supplied, mostly, by Collins Aerospace (USA) and Liebherr (Europe). An essential part of each aircraft that, if more expensive, would also impact the production costs of the aircraft destined for other markets. This dual effect could have broad spectrum consequences. On the one hand, airlines could be forced to Reconsider your purchase strategies If the price jump translates into higher operational costs. On the other, if the manufacturing cost is increased, Embraer’s global competitiveness would be compromised, even in regions where its position is solid. As Flightglobal collectsEmbraer has indicated that he is evaluating the impact of this measure on its operations and has been active in the dialogue with the authorities to try to restore the exemption of the import tax that has historically favored the Brazilian aeronautical industry. However, queen uncertainty. This tariff is part of a Trump communications series to leaders of more than twenty countries, with warnings that rates can modify “according to the relationship.” The lack of regulatory clarity leaves manufacturers such as Embraer – and suppliers, airlines and passengers— In a difficult situation to anticipate. Images | Dave Montiverdi | Marcelx42 (CC by-SA 4.0) | Samuel Costa Melo In Xataka | The US will finally continue selling engines for C919. He has also given China a reason not to need them again

Spain wanted to turn the train into the great alternative to travel in summer. Renfe never had so many dissatisfied customers

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13 hours stopped in the middle of the field. That has been the last great controversy in the Spanish railway sector where, among accusations crosses, hundreds of passengers saw how high speed was paralyzed in southern Spain. High speed that should be the great alternative to the car. But there is a fact: there were never so many unsatisfied customers. The last. On June 30, late in the afternoon, High speed collapsed In southern Spain. Just when summer displacements begin, The tension drop in a catenary He left hundreds of travelers thrown along the way. In the worst case, the trip became a nightmare that lasted 13 hours and ended with a hospitalized old woman. Of course, it seems complicated that users of that same train do not climb to the car of the dissatisfied with the delays that, every time, They are more common in Renfe trains. Folding the data. Practically, one in 10 Renfe high speed travelers are dissatisfied with the punctuality of the service. Specifically, 8.5%, according to the study of Household Panel that CNMC performs and in which satisfaction is collected with the services provided in Spain. The data does not take into account the latest incidents of A very moved 2025 since they are the first semester of 2024. The CNMC only collects satisfaction with the railway services the first semesters of each year but the data are very worrying. In 2020, only 4.8% of customers were dissatisfied with punctuality. Neither bird nor avlo. There are more reasons to worry. In 2020, only 0.6% of customers were “nothing satisfied” with the punctuality of the service. Today that data is 4.2%. And of 11.8% who were not “satisfied or dissatisfied” has passed to 19.1%. That is, the balance has leaned towards discontent. Especially if we take into account that 36% of AVE customers in 2020 were “very satisfied” with punctuality. Today that data is 22.5%. But, in addition, discontent is triggered among Avlo customers. In that case (there are only data from 2024) dissatisfaction is 13.1% although 23% of train users consider that they are “very satisfied” with the arrival in trains. That is, the bird data is very slightly improved. And the new operators? It is what should worry the most. The CNMC encompasses Ouigo and Iryo in the same table but points out that dissatisfaction with these companies is 8%. A very similar fact if it were not because the “very dissatisfied” client is found in 2.2%, almost half than the bird. In addition, 13.2% of customers say they are dissatisfied with the prices of Ouigo and Iroy but the figure is triggered at 23.3% in the case of avlo and up to 31.3% in the case of AVE. Only one section. There is only one section where the AVE expires new competitors and is in the state of trains. The dissatisfaction in this case is 8.3%, for 9.8% of Ouigo and Iroy trains. Of course, Avlo shoots up to 12.2% of dissatisfied customers. In the rest of the questions, which refer to the overall state of the stations, the price, the frequency, the time of path and the punctuality, ouigo and Iryo they always exceed what is offered by Renfe, both by AVE and by Avlo, which records but is general results. Alternative? Perhaps the biggest problem for the government is that it wanted to make the train a real alternative to vehicles by road. In 2021 The possibility of prohibiting domestic flights between cities that had a high speed alternative that had less than two and a half hours of journey was already touched. The last offensive To stop domestic flights is trying to prohibit their advertising. But in the practical field, in Spain free train fertilizers have been subsidized (including high speed partially) Since 2022. Following him German example that filled the trains As a measure to alleviate the effects of the Ukraine War, the Spanish Executive has maintained public transport aid that have sustained until this year. Can work … If you meet what is expected. In fact, high speed between Galicia and Madrid has shown that the train can be a Very interesting alternative to domestic flights But it is essential that it works quickly, punctuality and security. However, in ABC They point out that the continuous problems in trains have returned to some passengers to airplanes in Sevilla-Madrid. An example of what the continuous delays in rail services that, on average, In 2023 they almost reached 30 minutes. Photo | OUIGO AND NELSO SILVA In Xataka | The bird to Galicia has achieved what seemed impossible in a Santiago-Madrid: airlines that throw the towel

I almost ended the industry and its customers

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As we will see below, the world of wine has been marked by fraud since ancient times. In fact, In ancient Rome, lead was used to sweeten winesand some historians believe that Its consumption could have contributed to Beethoven’s deafness. However, few scandals, or possibly none, such as the one in the 1980s in Austria. It almost takes the industry and its customers ahead. Check for the entire industry. In 1985, the Austrian wine industry faced one of the greatest scandals in its history when it was discovered that Several producers were adulterating their wines with diethylene glycola component of the antifreeze, to make them sweeter and attractive to the German market. For years, the consumers of Germany, the main buyer of the Austrian wines, had preferred sweet white wines, which led the Austrian vinictors to Find ways to meet demandeven when the crops did not produce grapes with the desired amount of sugar. The magical “component”. He Detaglicol Not only gave a sweeter taste and a dense body to wine, but It was also relatively cheap, costing just $ 5 per 1,000 liters of wine treated. In fact and for a while, the trick went unnoticed and even cheated experts in the sector. Moreover, in 1984 A wine contaminated with the substance even received a gold medal at an international fair in Yugoslaviawhich reflected how effective the method was to improve the perception of the adulterated product. Fraud came to light when several German laboratories, by analyzing samples of imported wines, They detected dangerous levels of diethylene glycol in bottles from Austria. Some contained amounts high enough to cause renal and brain damage to consumers. When the scandal became public, the consequences were immediate and devastating. Industry collapse. The reaction was relentless. Millions of liters of Austrian wine were removed from stores worldwideand countries like the United States recommended to their citizens completely avoid the wines of the nation until investigations will be completed. In Germany, more than 350 brands of Austrian wines were prohibitedwhich seriously affected the economy of the alpine country. The situation was such that the industry entered an unprecedented crisis. Exports collapsed at 90% And the countries that previously bought large amounts of Austrian wine began to look for alternatives in France, Italy and Spain. Tiring wine unpublished. More than 27 million liters of wine were destroyed with unusual methods: In Germany, contaminated wines were used as a refrigerant in cement factories, and in Austria, during a particularly cold winter, they were used to defrost roads. While, The authorities arrested more than 30 peopleincluding the chemist Otto Nadrasky, indicated as the main responsible for adulterationthe man who provided the toxic formula to the producers. Had the New York Times in a report of the time That some of those involved were sentenced to prison, and one of the accused winemakers ended up taking his life after receiving his sentence. The rescue of the industry. The scandal also had serious political repercussions in Austria. The opposition demanded the resignation of the Minister of Agriculture, Gunter Haiden, accusing him of having reacted with months of delay. The government of Chancellor Fred Sinowatz was forced to implement the strictest regulations from Europe for wine production, with thorough controls and more severe sanctions to avoid future adulterations. However, those who ended worse unemployed were honest winemakers, for whom the damage was catastrophic. In villages like Rust, where much of the economy depended on wine and tourism, Many producers were on the verge of bankruptcy. Although some faithful customers continued to support certain local producers, the distrust of the general public in the Austrian wines took years to disappear. Paradigm change. Despite the devastation, the scandal also forced Austria to completely reformulate its wine industry. The producers progressively abandoned their emphasis on sweet wines and focused on the elaboration of high quality dry white wines, such as the Grüner Veltlinerthat over time became a world reference. Historians remember that He took a decade for the reputation of Austrian wines to begin to recoverthe same that today is recognized for its fresh, balanced and high quality wines. Be that as it may, the scandal is still remembered as one of the most shocking fraud in the history of wine, an example of how the search for rapid benefits can put the credibility and viability of an entire industry at risk. That said, it has not been the only one, much less. Fraud and wine. I explained it a long time ago The Spectator. Next to the case of Austria, the sector will always remember that of Rudy Kurniawan, who in 2012 was arrested by the FBI after discovering that he had a false wine factory at his home in California. Kurniawan mixed wines from different origins to recreate legendary labels such as Mouton Rothschild of 1945, managing to deceive collectors and high level auctions. And cases like Kurniawan are just the tip of the iceberg. Throughout history, unscrupulous producers have resorted to adultere to improve or falsify wines. We already said it at the beginning, From ancient Rome to todaypractice has continued with more or less dangerous fraud. For example, In the twentieth century in Italy, methanol was addedwhich caused multiple deaths. Even France. Fraud has also been common in prestigious regions. In France, before The implementation of the so -called APPLOTION CONTRÓLEE In the 30s, merchants diluted renowned wines with cheap wines, black currency juice and even beef blood to improve their color and structure. This led to conflicts in regions like champagnewhere in 1911 the wine growers rebelled with The motto “champagne or death”demanding the protection of its denomination. And beyond commercial fraud, collection wines have also been an attractive target for counterfeiters. Hardy RodenTock’s casea German collector who in the 80s and 90s sold bottles allegedly belonging to Thomas Jefferson, is one of the most famous. A fact: in an auction, One of its bottles reached $ 156,000until a billionaire buyer, Bill Koch, hired an FBI exagent … Read more

launches pay payments for credit customers in Spain

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In its mission of consolidating itself as an increasingly solid alternative to traditional banking, Revolution Continue to incorporate new features. Began ensuring deposit protection, He continued to eliminate the Lithuanian And he took another step by integrating Bizum. Now, the British Neobanco has decided to offer the Payment to your clients in Spain. It is an initiative that will allow to acquire products and pay them in installments. The service will be available for purchases of 50 euros or more for customer credit card customers. Payments can be divided into 3, 6, 9 or 12 months, with a nominal interest rate (TIN) of 14.93%, lower than the ‘revolving’ model of the revolution itself, which is 21.94%. How does Revolution’s installments work? To understand how Revolution’s payment operates, we must first clarify what it is not. It is not ‘revolving’Nor ‘Buy now, pay later.’ In the first case, the user decides at the end of the month if he wants to fraction the purchases made with his credit card in small periodic installments, which makes it a practical option for some scenarios. In the second case, with ‘Buy now, pay later’, the decision is made at the time of purchase: a first disbursement is made and the rest is paid in several equal installments during the following weeks or months. For example, if we make a 100 purchase and decided to segment it in four payments, at the time of the operation we will pay the first 25 euros. And Revolution’s payment payment? Here is different: it can be decided Before closing the monthly cycle of the card if the payment of one or more products that we have acquired is divided. This means that Revolution’s customers now have three card payment options: pay all expenses at the end of the month, use ‘revolving’ or the new payment payment. Neobancos are a reality in Spain. They have been trying to conquer traditional banking customers with a modern design, variety of cards, interesting proposals and greater agility. Revolution is one of the best known neobans, but it is not the only one. We also find options such as N26, Nickel or Trade Republic. Images | Revolution In Xataka | Revolution does not have enough to become a bank. It also wants to be a social network to sell advertising

Movistar is giving all its customers an annual subscription

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Are you a customer of Movistar in Spain? So your contract just got better. The operator has just signed an agreement with Perplexityone of the most powerful and useful artificial intelligence tools on the current scene. In fact, the popularity that it has been amassing in recent months seems to have been the cause of the interest on the part of the Spanish conglomerate. The best of all? You don’t have to do anything, accept any type of agreement or call to have it activated. Starting today, and for all clients residing in SpainMovistar is giving away one year of Perplexity Pro. To access the service it is as simple as going to the miMovistar app or website, accessing your personal area and looking for the section where the new agreement appears. Furthermore, as a culmination, the operator allows you access the link up to 5 times for the first 12 months, so you can share access with friends or family without fear. The time starts counting from the first time you log in, and as we have already mentioned, it is not necessary to take any extra steps or claim anything from Movistar: Access to Perplexity Pro is available to all customers regardless of their contract. In fact, it is not even necessary to have contracted fiber, a mobile line is enough. And, in case you’re wondering, the subscription is not only quite attractive for what it offers, but also for the savings it represents. Perplexity Pro costs 20 euros per monthso the value of the agreement represents a gift of 240 euros per year for users who want to take advantage of it. Thanks Movistar, but what is Perplexity Pro? Perplexity is not a new project, but it has gained quite a bit of popularity in recent months. It is a AI search engine which uses natural language and various business models to develop quite advanced responses and results. It is not a chatbot to use as can be ChatGPT either Gemini Livebut a tool to search. This service is capable of contextualizing your questions, understanding them perfectly and offering you answers in natural language. Additionally, it uses recent sources and is not limited to information on a single page. Unlike other AI search engines, this one does not launch lists of links to different websites, but analyzes the content and shows it to you in a simple and very natural way. To curl the curl, Perplexity uses a mix of language models among which stands out GPT-4, Claude 3Grok or Mistral Large. And that is where its main advantage lies: it is capable of mixing results from very disparate AIs to take the best of each or respond in the most efficient way to specific questions. If you ask a mathematical question, he is able to use the language model with greater speed and accuracy. And if, on the other hand, you intend to write a letter, you can opt for more advanced text generative AI models. To finish the play, allow upload files and images to analyze and use its content. All in real time and with a naturalness when speaking that few chatbots can match. Many of these features are only available on the paid versionbut it is not something you should worry about if you are Movistar customers. As we have already told you: you can access free with an annual subscription of Perplexity Pro from your personal area of ​​miMovistar.

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