Perplexity

Perplexity has already marked its path for what it believes is fundamental

by

For years, advertising has been the silent fuel of much of the internet. It has financed search engines, web pages, applications and services that we use daily without paying directly for them, something that we have assumed almost as a norm in the digital environment. But the emergence of chatbots and search products powered by AI forces us to rethink that balance, because here the product is no longer just content, but answers that the public should consider reliable. In this area, any suspicion about who influences what is read stops being a technical detail and becomes a central issue. Clash between trust and monetization. In recent months we have begun to see how large AI companies take clear positions, some betting on introducing advertising in their free products and others rejecting it outright due to the impact it could have on user perception. The result is a map that begins to outline a division, just when the sector needs to demonstrate that it can become a sustainable business. And what’s at stake is not just how you make money with AI, but what kind of relationship you build with those who use it. Trust as a product. One of the clearest movements in this division is found in Perplexity. The company even tested ads in 2024, showing sponsored responses under the chatbot’s responses, but it began to withdraw them at the end of last year and now assures that it has no plans to continue down that path. “The user must believe that this is the best possible response to continue using the product and be willing to pay for it,” an executive explained to the Financial Times. The internal conclusion is direct: if the advertisements sow doubts, the value of the product itself is compromised, although the company leaves the door open to revisit that path in the future. War of ads against ads. Anthropic is in the same line as Perplexity, which not only defends keeping its chatbot without advertising, but has turned that decision into a public message. The company launched a campaign prior to the Super Bowl with a direct slogan, “The ads are coming to AI. But not to Claude,” which points to the direction of the sector without explicitly mentioning competing products. The campaign shows scenes that caricature commercial recommendations within personal conversations, underscoring the discomfort that such a scenario could generate. The reaction from OpenAI. Sam Altman rated the campaign of Anthropic as “clearly dishonest” and defended that the ad model his company is exploring would follow different principles, with advertising “separated and clearly labeled” and without influence on the system’s responses. The manager framed this decision as a question of access, arguing that expanding the free use of AI requires new sources of income, and he contrasted this with the idea that Anthropic offers an expensive product for those who can pay for it while OpenAI seeks massive reach with free access. Not everyone wants (or can) do without advertising. Training and sustaining these systems burns cash and has increased the pressure to find sustainable income as usage grows. In this context, some relevant actors are exploring advertising as a way to finance free access, with formulas in which sponsored content appears separated from the responses, with testing on products like ChatGPT and in formats Google Search with AI. It should be noted that Google has not introduced ads to its Gemini chatbot. Images | Perplexity + Nano Banana In Xataka | Claude Sonnet 4.6 promises to do the paperwork for you. Now he has the challenge of his life: dealing with the Spanish administration’s websites

How to configure a daily custom news summary in perplexity

by

Let’s tell you How to configure a daily personalized news summary With your interests in Perplexitytaking advantage that they are offering a promotion to have a free year of perplexity pro. Thus, every day at the time you want you can receive a notification of news. This option will allow you Decide the issues you want the newsand configure it to be recent. You can also choose the time it comes to day, and you can configure more than one news, in case you want to have them at different times or of different topics separately. Set your daily news with perplexity The first thing you have to do is Enter the perplexity settings in your mobile app. This is something you can only do in mobile application. To go to the settings you have to click on your profile image, and in the lateral menu press on the fingered wheel icon. This will open the settings menu, where you can change several things and configure the application to your liking. Here, click on the section Tasks that will appear in the menu. This will take you to the screen of Taskswhere you are going to see all you have configured. Here, click on the button + to start the creation of a new personalized task. Now you just have to Write the Prompt in the section of Instructionswhich is where you set the news you want to see. You can use the following Promptand customize it as you want: What are the most important news that has happened today? Focus on: 1) Last news and important events in (your city). 2) Last news related to the technological world. 3) Last trends in viral applications that are receiving great attention 4) Notable events and current affairs related to artificial intelligence. Here, as you can see, you just have to make a list of the topics on which you want to receive the updated news today. You can change the issues and add different or more points depending on your needs. Below, you have a section to program How often you want to receive the news and the exact time you want to do it. You can also choose if you want to receive them in a notification of the mobile app or if you also want them by email to not forget. In addition, you can choose what search mode you want to use. You can use normal searches, which are the fastest, or The research mode to make more thorough searches and deep. And that’s it. Now, the days chosen at the determined hours you will receive A notification with your news summary updated on the issues you have asked. Remember that this system can also use it to program other types of tasks by choosing the prompt or instructions you want. In Xataka Basics | The best PROMPTS to save working hours and do your homework with Chatgpt, Gemini, Copilot or other artificial intelligence

Perplexity is perfecting an art: that of marking lanteroles

by

Perplexity, a company that generates 150 million dollars a year, has offered 34,500 million to take Chrome, the Google browser, as reported The Wall Street Journal. How to see Wallapop trying to buy Inditex. Why is it important. This movement begins to be a pattern to Perplexitywhich has a very interesting and functional product that we liked from the beginningbut that also tends to abuse corporate theater. For example, camouflating marketing campaigns as impossible offers. The pattern. This is not the first time that Perplexity tries to buy the incomprable: Every few months, a new offer impossible. Each time, the same result: headlines, attention, relevance provided. The figures that do not fit. Google pays Apple 20,000 million annually Just for being the predetermined search engine in Safari. A single annual Google payment is worth more than perplexity as a company. Chrome has 3,000 million users. Perplexity has 30 million per month. The scale difference is an abyss. Dan Iives, from Wedbush, He estimates that Chrome is worth at least 50,000 millionso Perplexity not only offers money that does not have: it is undervalued the asset at 15,000 million. Yes, but. Perplexity promises to keep Google as a predetermined search engine in Chrome. They have baptized the operation as “PROJECT SOLOMON“—Salomon, the wise king – while they propose to spend a fortune to continue sending traffic to his competitor. It has a lot to do with running as unblockrs of a judicial mandate – the American justice raises force Google to get rid of Chrome– And also do it without damaging the competition. The elephant in Cupertino. The most persistent – and more calculated rumor is that Apple will buy perplexity. On June 20, in a single day, three coordinated stories appeared: Alex Kantrowitz suggesting that Apple should pay them 30,000 million. BlOomberg rEmporting Meta’s interest. And Mark Gurman confirming “internal conversations” In Apple. The coordination was obvious. But it worked. Suddenly, Perplexity was not one more startup of the pile but the most beautiful spring dance. Just when the greats that the generative one has caught them on foot changed They value cutting times buying some startup. Between the lines. Perplexity processes about 9,000 million annual consultations. Google processes 5 billion a year. The company does not have its own revolutionary technology. It is an interface on openai, anthropic and company models, with some Web Scraping on. Your product is powerful, but lives on other people’s pillars. And a month ago they launched their own browser, Comet. If it is so revolutionary, why do Chrome need? The question It is what a buyer would win, including Apple, buying perplexity. At the moment, your business model falls very short for the investment received. And although its product is good, it is not autonomous, it depends on the access of third -party APIS and the company seems focused on sending messages between lines for someone to buy. In Xataka | Pocket was the place where you saved articles you never read. The dopamine chute of social networks has killed it Outstanding image | Perplexity

ally with giants like Google or Perplexity for Moto AI

by

Motorola at last, and how to the car of the artificial intelligence. The Lenovo company today announced a series of important updates for Moto AIhis AI tool suitewith the aim of getting up to your rivals. Rivals that, everything is said, have been exploiting this technology for longer. To plant them, Motorola has not only opted for functions already known as the photographic edition or assistance, but has strengthened ties with the great players of the sector, to know Google, Meta, Microsoft and even Perplexity. This is everything that offers Moto AI. IA arrives in Motorola Motorola Razr 60 Ultra | Image: Xataka AI is not the future, but the present in smartphones. He has a way to go, but the first great advances are here. Samsung was the first to bet on this technology with Galaxy AIprobably one of the most outstanding suites, and the rest of the brands soon got into the wave. Currently, brands such as Oppo, Alive, Xiaomi either Realme And even Apple with Apple Intelligence They offer generative AI tools. He caught the attention that Motorola, a Lenovo brand that presumes to be the fourth manufacturer in Europe and has not stopped growing, was not there. That was until the end of last year. It was then that Motorola announced Moto AIyour AI tools suite, in beta phase. This IA has only been available, so far, in the Razr 50 and Edge 50as well as in the recently announced Motorola Edge 60 Fusion. Today he takes a step further with its launch availability in the RAZR 60 and Moto Edge 60 that the firm has presented in New York. Moto AI premiered in beta on a few devices. Today the new Razr and Edge 60 carry it active as standard That this is an important step for Motorola do not say it, it is assumed to know the alliance they have taken with giants such as Google, Meta, Microsoft and Perplexity To offer the more AI tools, the better. A matter of giving options with the advantage that everything is a touch of distance. What offers (and wants to offer) Moto ai So far, Moto AI offered a relatively limited range of options: Catch Me Up (a notification summary), Pay Attention (to record, transcribe and summarize voice and text), Remembero This (to create a second brain of things to remember in the newspaper app) and Magic Canvas (to generate wallpapers with AI). With the novelties announced in New York, the suite level up and goes on to offer a lot of more juicy functions. The first is Next Move. This function analyzes what is being shown on the screen and offers suggestions on what to do next. You are already looking at recipes for Saturday dinner with friends or planning a trip, you can invoke the AI ​​to suggest options or ideas. Next Move | Image: Xataka Another function, is focused on music lovers, is Playlist Studio. As you can intuit of your name, this function creates custom reproduction lists according to what you are doing. With only one command, for example: “Music for cooking pasta”, prepare a musical selection according to the context. You can also create the list based on what is shown on the screen. Here it should be noted that this function, for now, only works with Amazon Music. Playlist Studio | Image: Xataka Continuing with the most artistic side, Image Studio It allows you to create images, funds and stickers with only one prompt using generative. For those who enjoy photography, Motorola has also included Signature Style and Group Shot. The first is an automatic photo editing system based on the scene. The second, a tool to combine several images in one so that, for example, all people present come out with their eyes open. These two functions will only be available in the most recent RAZR and Edge. Do like us on this trip and Stay connected whatever your destination. Always navigate at high speed and With unlimited data with the ESIM from Holafly and forget about unpleasant surprises on the bill. Easy to install, keeping your physical Sim card to receive calls and No positions of Roaming. And with a 5 % discount! Council offered by the brand In that sense, the integration of Moto AI in the RAZR 60 Ultra does not require even touching the screen. Thanks to the function Look and talkit will be enough to put the semi -pleading phone on the table to make it an assistant of AI capable of, for example, answer questions, summarize notifications or transcribe and summarize conversations Motorola relies on the greats Look and talk | Image: Xataka Gemini and Gemini Live They are also present on the phone. You can access Google’s AI even from the external screen (in the case of Razr 60 Ultra) and, in addition, it is also possible to use Microsoft Copilot. The integration of the latter is in Moto AI, from where the user can ask questions, get answers, etc. Integration with Meta Model Models It has been carried out in the Catch Me Up function mentioned above. It is the first time that this is integrated into a smartphone and, in the case of Motorola, it will allow you to receive notifications even when we have no connection. Third Party Integrations | Image: Xataka It should also be noted that Motorola points to both be the first brand to integrate the perplexity search via. Users can choose “Explore with perplexity” to use their integrated search engine and receive information or deepen a topic, even on the external RAZR 60 ultra screen. This is really interesting and opens the door for Perplexity to open its way in such an important field for growth as it is that of smartphones. Finally, it is worth mentioning that Motorola’s new smartphones have an exclusive button to access Moto AI, in addition to being able to do it from the floating icon or the menu. … Read more

Perplexity is going to launch its own browser. It is one more proof that traditional browsers fall short in the AI ​​era

by

Perplexity He has announced Cometa browser specifically designed for the AI ​​era. It is part of something else: of the trend in which several technology seek to reimagine how we interact with the web. Why is it important. The next wave of A -centered browsers reveals an uncomfortable truth: traditional browsers are not optimized for a world in which AI agents will act as intermediaries between information and us. Chrome, Safari, Edge or Firefox can improve whatever they want in these capabilities, but IA deserves a creation from scratch. The Browser Company understood and paralyzed the development of ARC to create something new: day. The context. Perpleplexity has opened its waiting list for Comet, its next browser that promises to “reinvent” our way of accessing the web. This movement comes just weeks after OpenAi will present its operator agentand in the middle of Rumors about a possible OpenAi’s own browser. Current browsers were designed for humans who use keyboards and mice, not for ia agents who need to interact with the website of radically different shapes. Yes, but. The first generation of AI agents as Openai Operator uses chrome modified versions to complete tasks, offering an almost theatrical show: we see a bot by moving a cursor and writing how a human would do. It is effective, but also inefficient. Chrome use as a base poses another problem: what will happen when Google completely integrates Gemini In your browser? Rivals such as Openai and Perplexity will be vulnerable to Alphabet. New era. The race to create the final browser for the AI ​​era remembers the Navigators War of the 90s, when Netscape and Microsoft struggled to dominate Internet access. That conflict initially won Microsoft with Internet Explorer, but Google Chrome, which did not even exist then, ended up dominating the market years later. The lesson is clear: the winner of this new battle can be a company that still does not have a browser. Or that it has not even been founded yet. Several actors are already on stage: Perplexity with Comet, the aforementioned The Browser Company with Dia, and rumors on similar OpenAi projects. The integration of AI models such as Claude, Gemini and GPT directly in the navigation experience will be key. Between the lines. True innovation does not consist of adding functions from AI to existing browsers, but completely reimagining the navigator concept. A browser designed for the AI ​​era should allow both traditional human use and the efficient functioning of autonomous agents, perhaps with different ways according to who is “behind the wheel.” The browsers Ai-first They will probably dispense with interface elements designed for humans when they operate in automatic mode, using more efficient APIS and communication channels to interact with the web. A good simile is that of the autonomous car: if it is able to drive on its own, it makes no sense that it makes a steering wheel, pedals and five seats looking forward: you can and must reimagine the cabin completely. Deepen. For companies such as Perplexity, launching its own browser not only involves diversifying its product offer, but also ensuring their independence from the platforms controlled by their competitors. Same incentives that OpenAI has to launch its own proposal. The browser has historically been the entrance door to the Internet, and whoever controls this door will have a disproportionate influence on our digital experience. Google knows it well: Chrome has provided you a huge strategic advantage. We are witnessing the birth of a new category of software that could transform our relationship with the Internet as much as the original browsers did. The question is not whether browsers Ai-first They will replace the traditional ones, but when they will do it and who will lead this transformation. Openai looks like the great threat to him status quo from Google. And there will be more. Outstanding image | Perplexity, Xataka with mockuuups studio In Xataka | Mozilla’s long crisis: an eternal users and a Google dependency that is still majority

Perplexity launches an assistant for Android. An all in one that marks a before and after

by

The AI ​​Assistant Perplexity comes to Android with an enormous promise: to become the first truly useful assistant on your mobile. Or at least that it is capable of going far beyond what we knew. Why is it important. This is not just another AI app. Perplexity integrates real-time web search, multitasking control and advanced automation in an interface that seeks to understand the context of your needs. The context. Current mobile assistants are limited and frustrating when compared to the capabilities of an AI chatbot. Perplexity breaks these barriers by being able to maintain coherent conversations while doing tasks in different apps. That is, it combines the capabilities of an AI chatbot with the classic assistant. It integrates with apps like Uber, Spotify and YouTube, as well as messaging and watch apps. More will come. It is multimodal, so it supports voice, text and camera… …so it can even “see” what you have on the screen. It is available in fifteen languages. Maintains context between different actions. Access information in real time thanks to reading websites. Between the lines. The most important thing about Perplexity Assistant for Android is its ability to maintain context. For example, if you ask it about Italian restaurants near you, it will be able to automatically reserve the place that best suits your previous preferences and your usual dining time. Context. More case studies: You can identify a product, even if it is newly launched, using the camera. The Verge mentions his success in spotting a promotional toy released just two days ago. You can compose and send emails maintaining our usual writing style. You can manage our calendar by creating contextualized events. For example, “remind me to take my heart pill two hours before the Valencia game.” Something more concrete: you can ask him ‘play the song that plays at the end of the movie’Interstellar‘”. The big question. Is Perplexity going to be able to unseat the Google Assistant, or at least be more capable of competing with ChatGPT by having your own scope of action? Although it is not easy at all, it is in a good position: it is already valued at 9 billion dollars, so it has the financial and technological muscle to try. Go deeper. The power of this assistant lies, above all, in its proprietary search engine. It is what allows you to give updated and accurate answers. And what makes it overcome the limitations of chatbots that are based on pre-trained systems. The assistant for Android can be activated from the Perplexity appreplacing the native Google one. As for whether it will come to iOS, it seems complicated: the company remains open to this possibility as long as Apple “grants them the appropriate permissions.” Featured image | Perplexity In Xataka | If you have Movistar, you have Perplexity Pro for free: so you can use it and get the most out of it

Movistar is giving all its customers an annual subscription

by

Are you a customer of Movistar in Spain? So your contract just got better. The operator has just signed an agreement with Perplexityone of the most powerful and useful artificial intelligence tools on the current scene. In fact, the popularity that it has been amassing in recent months seems to have been the cause of the interest on the part of the Spanish conglomerate. The best of all? You don’t have to do anything, accept any type of agreement or call to have it activated. Starting today, and for all clients residing in SpainMovistar is giving away one year of Perplexity Pro. To access the service it is as simple as going to the miMovistar app or website, accessing your personal area and looking for the section where the new agreement appears. Furthermore, as a culmination, the operator allows you access the link up to 5 times for the first 12 months, so you can share access with friends or family without fear. The time starts counting from the first time you log in, and as we have already mentioned, it is not necessary to take any extra steps or claim anything from Movistar: Access to Perplexity Pro is available to all customers regardless of their contract. In fact, it is not even necessary to have contracted fiber, a mobile line is enough. And, in case you’re wondering, the subscription is not only quite attractive for what it offers, but also for the savings it represents. Perplexity Pro costs 20 euros per monthso the value of the agreement represents a gift of 240 euros per year for users who want to take advantage of it. Thanks Movistar, but what is Perplexity Pro? Perplexity is not a new project, but it has gained quite a bit of popularity in recent months. It is a AI search engine which uses natural language and various business models to develop quite advanced responses and results. It is not a chatbot to use as can be ChatGPT either Gemini Livebut a tool to search. This service is capable of contextualizing your questions, understanding them perfectly and offering you answers in natural language. Additionally, it uses recent sources and is not limited to information on a single page. Unlike other AI search engines, this one does not launch lists of links to different websites, but analyzes the content and shows it to you in a simple and very natural way. To curl the curl, Perplexity uses a mix of language models among which stands out GPT-4, Claude 3Grok or Mistral Large. And that is where its main advantage lies: it is capable of mixing results from very disparate AIs to take the best of each or respond in the most efficient way to specific questions. If you ask a mathematical question, he is able to use the language model with greater speed and accuracy. And if, on the other hand, you intend to write a letter, you can opt for more advanced text generative AI models. To finish the play, allow upload files and images to analyze and use its content. All in real time and with a naturalness when speaking that few chatbots can match. Many of these features are only available on the paid versionbut it is not something you should worry about if you are Movistar customers. As we have already told you: you can access free with an annual subscription of Perplexity Pro from your personal area of ​​miMovistar.

What is Perplexity, how it works and what the Pro version of this artificial intelligence search engine is like

by

Let’s explain to you what is Perplexitythe popular conversational artificial intelligence search engine. It is a tool that seeks to revolutionize the way you find content on the Internet, although currently chatbots such as ChatGPT, Copilot either Gemini They are also capable of using AI for these searches, although they do not specialize in it. We are going to start the article by briefly explaining what exactly Perplexity is and its internal workings, as well as the difference compared to conventional search engines. Then, we will tell you in a simple way what the external functioning of the search engine is like, and the functions they have. We will finish by talking to you about its paid version. What is Perplexity Perplexity is a conversational search engine that works through artificial intelligence. seeks to offer an easier to use alternative to Googleand in which you will not have to go in and out of links to find the answers you are looking for. The main difference with conversational search engines is the way you interact with it. While with Google or Bing you have to type keywords to find the content, with Perplexity you have to ask a question with natural languageand the AI ​​will understand what you are trying to find, and offer you the answer. It is able to do this because inside the search engine we have an artificial intelligence system that, like ChatGPT or others, has been trained to analyze your text and understand natural language with whom you are asking something. With this, when you ask it a question it extracts the meaning of the words and how they work together, and allows more precise searches. On Google, when you want to write more specific things and ask very long questions, the results may be very bad because it tries to find content with all the words. Perplexity understands the concept of what you want to findand with that performs more precise searches. Furthermore, this search engine is respectful of its sources. Unlike ChatGPT, Copilot or Gemini, the web pages from which the information was obtained do not seem hidden. Instead, it shows them at the top, and you can click to go directly to specific pages or click on the box where they all are to display them as a list. In this way, Perplexity also allows you verify information more easily. Artificial intelligence systems sometimes make mistakes or hallucinations in their response, and having sources of information nearby will make it easier to verify that what they say is true. How Perplexity works Perplexity’s home page is similar to other artificial intelligence search engines and chats. Upon entering perplexity.aiyou will have a search field where you can write what you want to find. Below you will also have some suggestions for questions in case you don’t know how to start using it. Below the search field you have several options. With the Focus option you can choose where to search of what you want to find. For example, in addition to searching the web, you can search in academic documents, or social networks, you can search videosand even receive better answers to writing or mathematical problems. You will also have options to upload a PDF file and perform internal searches, or to activate Pro mode, which is the paid version of Perplexity. For these two functions you will first have to create an account, although not necessary for simple searcheswhich you can do without a user account. When you ask a question, Perplexity will compose an answer based on the information it has found on the Internet. But on top of this answer you have a Sources section with the pages Where did you get the information from? On the right, you can also display images or videos, to see those that are related to the search you have performed. In the section of Sources you have four paintings. The first three are links that take you directly to the pages from which the most information has been obtained, and the fourth allows you open a list with all sources that you have used and the articles from which the information with which you have generated the response came. This way, you can enter the one you want just as you do with Google. For some questions you will be answered with graphics or images, especially for quick ones that you can ask, such as what the weather is like today or tomorrow in a certain city. Perplexity vs Perplexity Pro Perplexity has a paid version called Perplexity Pro. In exchange for a monthly payment of 20 euros, you will have advanced functions, such as choose the AI ​​model you want to usebeing able to choose, in addition to their own, other much more famous ones. This is the table with the differences: Perplexity perplexity pro queries Fast and unlimited Fast and unlimited Pro consultations 3 a day 300+ a day AI models Standard Perplexity Standard Perplexity GPT-4o Claude-3 Sonar Large (Llama 3.3) and more… Profile You can create one to customize responses, but it’s optional. You need to create one before subscribing to the pro. Upload and analyze files Only with account Limited Unlimited View responses No Yes, using Playground AI, DALL-E, SDXL and more API Credits No 5$/month As you can see, the main difference is that you can make daily Pro queries with which to obtain better results, and you can compose the answers with other artificial intelligence models like GPT-4o and others. Thus, you do not depend on the advances of the Perplexity model, and you can use other more advanced ones. There are also advantages when it comes to uploading files and analyzing them, which is an unlimited function, and composing images to visualize the responses, something that in the Pro version you can do… and using different image-generating AI models. In Xataka Basics | News of the ChatGPT search engine in December 2024: everything announced by … Read more

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.