Perplexity has already marked its path for what it believes is fundamental

For years, advertising has been the silent fuel of much of the internet. It has financed search engines, web pages, applications and services that we use daily without paying directly for them, something that we have assumed almost as a norm in the digital environment. But the emergence of chatbots and search products powered by AI forces us to rethink that balance, because here the product is no longer just content, but answers that the public should consider reliable. In this area, any suspicion about who influences what is read stops being a technical detail and becomes a central issue. Clash between trust and monetization. In recent months we have begun to see how large AI companies take clear positions, some betting on introducing advertising in their free products and others rejecting it outright due to the impact it could have on user perception. The result is a map that begins to outline a division, just when the sector needs to demonstrate that it can become a sustainable business. And what’s at stake is not just how you make money with AI, but what kind of relationship you build with those who use it. Trust as a product. One of the clearest movements in this division is found in Perplexity. The company even tested ads in 2024, showing sponsored responses under the chatbot’s responses, but it began to withdraw them at the end of last year and now assures that it has no plans to continue down that path. “The user must believe that this is the best possible response to continue using the product and be willing to pay for it,” an executive explained to the Financial Times. The internal conclusion is direct: if the advertisements sow doubts, the value of the product itself is compromised, although the company leaves the door open to revisit that path in the future. War of ads against ads. Anthropic is in the same line as Perplexity, which not only defends keeping its chatbot without advertising, but has turned that decision into a public message. The company launched a campaign prior to the Super Bowl with a direct slogan, “The ads are coming to AI. But not to Claude,” which points to the direction of the sector without explicitly mentioning competing products. The campaign shows scenes that caricature commercial recommendations within personal conversations, underscoring the discomfort that such a scenario could generate. The reaction from OpenAI. Sam Altman rated the campaign of Anthropic as “clearly dishonest” and defended that the ad model his company is exploring would follow different principles, with advertising “separated and clearly labeled” and without influence on the system’s responses. The manager framed this decision as a question of access, arguing that expanding the free use of AI requires new sources of income, and he contrasted this with the idea that Anthropic offers an expensive product for those who can pay for it while OpenAI seeks massive reach with free access. Not everyone wants (or can) do without advertising. Training and sustaining these systems burns cash and has increased the pressure to find sustainable income as usage grows. In this context, some relevant actors are exploring advertising as a way to finance free access, with formulas in which sponsored content appears separated from the responses, with testing on products like ChatGPT and in formats Google Search with AI. It should be noted that Google has not introduced ads to its Gemini chatbot. Images | Perplexity + Nano Banana In Xataka | Claude Sonnet 4.6 promises to do the paperwork for you. Now he has the challenge of his life: dealing with the Spanish administration’s websites

Deepseek marked a turning point in the AI race. Now another Chinese company wants to imitate its success: Kimi K2 is born

The Chinese startup Monshot AI has presented Kimi K2, an open -source artificial intelligence model that arrives with outstanding programming capabilities and autonomous tasks that, according to The published benchmarksThey spray competition in several of their models. Its launch occurs at a key moment for the sector, when Chinese companies seek to replicate the disruptive success of Deepseek with potential height models and much cheaper than market alternatives. Kimi does not come from nothing. MoNshot ai was one of the most promising startups in the Chinese ecosystem of AI and that giants like Alibaba have invested greatly. His Kimi chatbot reached third place in monthly active users in August 2024, but fell to the seventh in June After the emergence of Deepseek R1 in January. Now try to recover ground with a strategy that combines open source and aggressive prices, following the formula that catapulted Deepseek. Image: MoNshot AI What Kimi K2 offers. The model has 1 billion total parameters and 32,000 million activated parameters, using The well-known Mixture-Of-Experts architecture to optimize computational costs. It is presented in two versions: a base for researchers and developers, and another optimized for conversation and autonomous tasks. Kimi K2 thus becomes Moonshot AI’s proposal with the ability to act as an intelligent agent to use tools, write code, complete workflows or talk, among other tasks. Kimi K2 explained in numbers. In performance testsKimi K2 has achieved 65.8% precision at Swe-Bench Verified, one of the most demanding benchmarks for software engineering. In LivecodeBench it reached 53.7%, exceeding 46.9% of Deepseek-V3 and 44.7% of GPT-4.1. In mathematics, its 97.4% score in Math-500 exceeds 92.4% of GPT-4.1, suggesting significant advances in mathematical reasoning. The price factor. MoNshot is charging $ 0.15 per million input tokens and $ 2.50 per million tokens out of the developers who use their API. Compared, Claude Opus 4 It charges 100 times more for the entrance (15 dollars) and 30 times more for the output ($ 75), while GPT-4.1 charges 2 dollars per entrance and 8 per exit. In addition, the model is available for free in Web applications and Kimi mobile, without monthly subscriptions that require chatgpt or Claude for their most advanced models. Technical innovation. MoNshot has developed the MuCanclip optimizer, which allows train models of one billion parameters “With zero training instability.” This technology could drastically reduce the training costs of large models, a problem that has limited the development of AI to companies with greater resources. Double channel strategy. The company offers so much Free access to the source code as payment API at a very competitive price. This strategy allows companies to start with the API for immediate implementation and then migrate to self -healing versions either by regulatory cost or compliance. And it is that each developer who downloads Kimi K2 becomes a potential business client. Moment of inflection. Kimi K2 represents a convergence point where open source models and proprietary alternatives shake hands. MoNshot AI intends to turn Kimi into a tool for everything, while offering its open source model and is reserved to charge for the use of its API for all types of implementations. And now what. The launch reaches a critical point in which both Openai, such as Google or Anthropic, must respond to this wave of cheap and high quality language models. The issue is no longer whether open source models can match the owners, but if large technological ones can adapt their business models fast enough to compete in this new scenario. The looks are put in GPT-5 And in the next movements of the industry at a rate, as always, accelerated. Cover image | Xataka with Mockuuuups Studio and Kimi AI In Xataka | Grok 4 destroys the tests and aims to be the most advanced AI model. The problem is that Elon Musk continues to sabotage his answers

The designer company who marked an era in Cupertino will buy

For years, Apple was synonymous with boldness. He made quick decisions, broke conventions and challenged the entire industry. Now Apple has become a Big Tech that moves much more caution, but some see an echo of that attitude today in OpenAi. Now, in a way, the firm of the led by Sam Altman is connecting even more to the roots of the Cupertino company. OpenAI He has just announced An agreement to acquire IO, the Startup of devices co -founded by Jony Ive, in an operation valued at almost 6.5 billion dollars. According to Bloombergthe agreement is completely structured in shares: 5,000 million dollars correspond to the purchase of 77 % of the company, and the rest comes from an earlier investment of 23 % that Openai made in 2024. A designer who scored an era in Apple. Jony Ive was not one more designer. He joined Apple in 1992 and, together with Steve Jobs, helped shape a generation of iconic products: the IMAC, the iPod, the iPhone, the iPad, the Apple Watch … even the controversy Magic Mouse with its load port at the bottom. His aesthetic vision defined Apple’s design language for decades. After leaving the company in 2019, IVE founded the Lovefrom creative study. And a year ago, IO with Scott Cannon, Evans Hankey and Tang Tan, three key figures in Apple’s products. The IO team brings together more than 50 experts in hardware, software and manufacturing processes, many of which have worked together for years. Now they will be integrated into Openai. OpenAi is thrown at the hardware with an ambitious vision. Until now, Openai has been a software -centered company. Chatgpt and its language models, such as GPT-4O, are virtual tools. Some of them have been made up of other companies in tangible products, such as Microsoft’s co -pilot, but OpenAi had not directly approached the creation of devices. That is about to change. According to a letter published by Altman And IVE on the official OpenAI website, the collaboration between both parties began two years ago, discreetly and motivated by “friendship, curiosity and shared values.” From those first conversations, ideas and prototypes arose that, little by little, took shape. The objective, they say, is to create a new family of products “that inspire, empower and train.” What can we expect now? Although concrete details have not been shared, the first device is expected to be the result of this union to see the light in 2026. In statements collected by Bloomberg, IVE has indicated that consumer technology has not been really new, and that people are looking exactly that. The IO team will continue to operate from its offices in Jackson Square (San Francisco), but already collaborates closely with Openai engineers and designers. Lovefrom, on the other hand, will assume new responsibilities in design and product experience for both software and future devices. A path with obstacles (and recent learning). Openai’s jump to hardware does not arrive in an empty context. In recent months, other IA -promoted devices projects have failed loudly, such as the Human Ai Pin or Rabbit R1. The operation must still be approved by regulators and will be completed foreseeably this summer. From there, the challenge begins: demonstrate that Openai can also mark a before and after in the hardware field. The wait will be worth it, “Altman told the aforementioned American media.” It’s an ambitious and crazy idea. “ Images | OpenAI (1, 2) | Apple | Colin Davis In Xataka | The latest Google event makes clear what the true future of accessories is: glasses connected with Android XR

There are 90 dolphins stranded on a remote beach in Australia with a marked end. Wednesday will be sacrificed to shooting

In recent years we have seen a lot of stories with dragged sea creatures by the sea until incompatible zones or habitatsoften because of the effects of temperatures changes in the oceans. However, few, or possibly none, such as the story that is taking place in a remote area of ​​Australia. Even there came more than a hundred dolphins, and most are still alive, but their end seems marked. Euthanasia. On a remote beach of the Australian island of Tasmania, 157 dolphins were stranded last week. However, environmental authorities have made the difficult decision of Start Euthanasia by shooting at 90 copies on Wednesday They still survived. The cause? Apparently, The impossibility of successfully returning them to the sea. The main reason for this decision is based on the fact that animals are increasingly stressed, severely affected by extreme environmental conditions, such as constant exposure to the sun and strong winds. Shelley Graham, in charge of managing the incident, has confirmed that, after exhaustive veterinary evaluations, Euthanasia is the only viable alternative to relieve the suffering of animals. A very difficult rescue. Experts have that the location in which the dolphins were trapped is particularly complicated for rescue work. Kris Carlyon, Marino Biologist, assured the media that it was one of the most complex sites with which it had been found In his 16 years working in Tasmania. The remote beach, located near the mouth of the Arthur River on the west coast of Tasmania, does not have easy access, which greatly complicates rescue efforts. Last week he tried repeatedly to refloat surviving animals, but without success. The physical characteristics of these dolphinsthat can weigh more than a ton and measure up to six meters in length, make it difficult to return them to the water, since it implies significant risks for both animals and rescuers. False calderones dolphins. The stranded dolphins have been identified as members of a little studied species popularly known as “false orcas” or “false calderones”named for the shape of their skulls that resemble those of the royal orcs. They are highly social marine mammals, accustomed to forming large groups that often exceed 50 copies. Not just that. This strong social bond implies that, when a single individual in the group is disoriented or trapped on the coast, it is capable of drag the rest of the group towards the same destination, causing massive variations Like the current one. These events are not unusual in Australia, but it is the first time in 50 years that such a significant one occurs in this specific area of ​​Tasmania. The science behind these cases. Although these incidents are relatively frequent in the region, scientists still do not know the exact causes that lead these creatures to vary in mass. According to the scientist Marina Vanessa Pirotta, from the moment a cetacean is caught on the beach, A critical countdown to its survival begins. Tasmania in particular is known as an area especially prone to variations, which could be due to its specific geographical location, complex for the natural navigation of these species. However, the ultimate cause of these incidents remains a mystery. Experts like Carlyon recognize that on many occasions The exact reason is never established whereby these animals reach the beach, and the explanation is usually reduced to collective behavior and group orientation. Ecological Impact. It is the last of the legs to be treated, the lack of deep knowledge about these dolphins makes the situation even more dramatic. According to information from the Australian government, There are no reliable estimates about the total number of specimens of this species in the wild. The species is classified in Australia as “almost threatened”, which underlines the ecological importance of this incident and the severity of losing so many specimens simultaneously. Plus: the death of large groups in incidents such as this has the potential of negatively impact the global population of the speciesespecially considering your relative shortage and the few data available on your state of conservation. Euthanasia in cetaceans. Finally, the euthanasia process in large specimens like these dolphins is not easy. In this regard, Kris Carlyon clarified that Mass euthanasias of large cetaceans are extremely complicated operationspractices that require precise and personal methods highly trained to minimize animal suffering. In fact, the choice of euthanasia through shots responds to a technical evaluation that considers the speed, effectiveness and lower stress in the execution. A procedure that in most cases It is usually a last resortapplied when there is no other reasonable alternative to save the life of animals. That said, the incident emphasizes the vulnerability of some marine species in the face of little understood natural and anthropogenic phenomena. Image | Handout/Department of Natural Resources and Environment Tasmania In Xataka | The Burning Man rains made something amazing emerge: the “dinosaur gamba” and other strange animals In Xataka | Not only were the greatest animals that ever walked on earth. They repeated the play many times

The calendar is already marked

More than a year has passed since Rockstar Games made public the existence of ‘GTA VI’ and publish the first game of the game. At that time, in December 2023, we knew that the last installment of the successful franchise would arrive in 2025. We had no concrete dates, not even a more precise launch window. The absence of details by the company ended up feeding rumors about a possible delay until 2026. In May last year, however, Take-Two announced that the game that has been protagonists to Jason and Lucia as protagonists It would be published in autumn of 2025providing tranquility to the players and deactivating speculation. Take-Two has reconfirmed the launch date of GTA VI Strauss Zelnick, CEO of Take-Two, said at that time that the launch window was released within the framework of the company’s tax results, and added that it would be Rockstar that would make known more concrete dates. Since then we did not have news again, and the rumors reappeared. In the statement corresponding to the third fiscal quarterTake-Two has reconfirmed the launch date of ‘GTA VI‘. And he has done so gave some more than interesting details of how his calendar will be this year, a period of time in which other titles will arrive long expected by the supporters of the creatives based in New York. “Looking to the future, this calendar year is emerging as one of the strongest in history for Take-Two, since we plan to launch. ‘Sid Meier’s Civilization VII‘February 11,’Mafia: The Old Country in the Summer‘,’Grand Theft Aut VI ‘In Autumnand ‘Borderlands 4‘. He has said the Rockstar Games matrix this Thursday. As we can see, ‘GTA VI’ is still aimed for an autumn release. This suggests that the game is in your Final development phase, and heads to land on different platforms. It is time to continue waiting for Rockstar announced that concrete launch date that presumably will allow us to reserve the game in advance. Images | Take-two In Xataka | The most important thing about the ‘FIFA’ games was that they were called ‘FIFA’: EA is checking the weight of a franchise

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