Mobile Tech & Gadgets

Zeekr comes with the very complicated challenge of breaking prejudices. You have reason to believe it

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When someone asks me, I am very clear about where I think Chinese brands can hurt Europe: the “cheap” car. I put the latter in quotation marks because it’s not just about cars under 20,000 euros, I also think they have a chance in that type of product that gives a lot for less money than its rivals. Although, in that case, we are already talking about figures close to 50,000 euros. but there are some nuances here. It is clear to me that the bulk of sales of Chinese manufacturers in these first years They will arrive with models with a combustion engine. Either because they can make volume in markets like Spain, with a high rate of sales of low-end vehicles or because, due to the particularities of the tariffs imposed by the European Union, they offer very competitive cars in the triangle formed by price, equipment and electric range. Yes, I have more doubts in the electricity market. First, because these cars are subject to tariffs, which makes it difficult for them to compete on price. Secondly, because European manufacturers are starting to get their act together -heh- and the offer in all types of sizes, range and price is already more than interesting. Third, because the more the price of the car rises, I have the feeling that the customer takes less risk and the more he values ​​staying with the “old-fashioned” brands. Zeekr will play in a very complicated league. And yet, he has reason to think that he can gradually gain ground. We shouldn’t wait an emergence like that of BYD (four of the 10 best-selling electric cars last year in Spain were theirs) or Omoda/Jaecoo, which are building its sales around cars with combustion engines. I think they themselves are aware of them. But they have the muscle and the product to allow themselves a slow landing but with a view to prospering in the future. “We make exclusivity accessible,” said Lothar Schupet, CEO in Europe, in his presentation. A good starting range Zeekr arrives in Spain in the middle of a new expansive wave across Europe. If we have said that our country has been the perfect gateway for manufacturers who fight over price, the case of Zeekr is completely different. The company has been selling its cars for some time in the Nordic countries or the Netherlands, where electric sales are more advanced. Now it is time to make the leap to less consolidated markets, such as Spain. This has an advantage. The company is already rolling in Europe and has waited until sales have started to pick up more strongly. But they also have other incentives. The range already consists of four cars, of which only one of them will arrive in the coming months. The other three can now be purchased. This range also touches several styles. Zeekr He Zeekr It is a very interesting electric compact. During our contact with the company we had the opportunity to briefly ride it. It is a 4.43 meter car that has three versions. The basic one costs 37,137 euros and has a 49 kWh battery with 272 HP of power. Above there is an intermediate version with 340 HP of power and a 61 kWh battery. The most ambitious reaches 496 HP of power that is combined with a 69 kWh battery. The latter already stretches to 46,242 euros. The first two batteries are LFP and the largest is NCM. The last two steps move between 405 and 415 kilometers of autonomy, which allows you to travel with some peace of mind. The access version is limited to the city with its theoretical 330 kilometers of autonomy It is an agile car that does not feel as soft or as artificial as many other Chinese cars. It is complemented by an interior feel in the materials that is pleasant in general lines but above all with rear seats and a trunk that make it a very attractive proposal for families who move in an urban environment and who take one or two long getaways throughout the year. Despite its 400 volt architecture, it can go from 10 to 80% in just 18 minutes. Furthermore, there is something that I really liked about this car and that is its aesthetics. Its design differs from other Chinese cars that may be more similar to each other and this Zeekr X does seem to me to have a clear and defining image by itself. Above, the Zeekr 7 It is the family model. It is an SUV that is committed to interior spaciousness, especially in the rear seats, and that raises the level in terms of the interior appearance of the materials. It is a car that we were not able to test but it comes with 75 kWh LFP and 100 kWh NCM batteries. ITS 800 volt architecture allows it to go from 10 to 80% charge in 13 minutes and promises 615 kilometers of autonomy in its largest version. Inside, the Zeekr 7X is also committed to offering the best image in terms of quality perception. It is a car that will arrive loaded with technology with the latest active infotainment system, similar in format to what we see in Tesla. It is a car that starts at 52,500 euros with its single-engine (421 HP) rear-wheel drive version. Above, it combines this motor with the large battery, which would be the most balanced option or the longest autonomy (615 approved kilometers), costing 54,425 euros. The jump to all-wheel drive (two engines totaling 646 HP) means increasing the price to 62,250 euros. He Zeekr 7GT It is the car that will arrive in a few months. It is a sportier version with a family or style body. shooting brake. However, it will be a car that is slightly lower in price, starting at 45,675 euros in its cheapest option, with a 75 kWh battery and 421 HP of power and reaching 59,235 … Read more

There are parts of the world dangerously approaching the physiological limit of the human being.

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On Wednesday, May 27, at 10 in the morning, the Yacobabad thermometers they reached 49 degrees. The city in central Pakistan is one of the warmest places in the world, with average summer temperatures exceeding 37 degrees. The only problem is that it is not summer: touching 50 degrees in May, even there, is a big deal. So much so that the press (and the networks) have begun to talk about the “limits of human habitability”, the point from which a human can no longer endure. Because yes, that limit is beginning to be crossed elsewhere and it is worth looking where. What is happening in the Indian subcontinent? The Pakistan Meteorological Department (PMD) issued on May 23 a “severe heat wave” alert which would last from May 25 to 31, 2026. We are talking about expected temperatures 4-6 ° C above normal in much of Sindh and in areas of Balochistan and southern Punjab. But, above all, we are talking about temperatures close to (or above) 45 degrees in many parts of India and Pakistan. However, the worst is not happening in Sukkur at 49°C with 15% humidity; It is happening in Kolkata which enjoys about 38°C, but with 70% humidity. The physiological limit of the human being. This concept has been around the meteorological world for several decades. In 2010, Sherwood and Huber proposed that the physiological indicator that matters It is not the temperature in dry environments, but the temperature in humid environments. In these cases, at a certain point, the sweat does not evaporate and, therefore, the body cannot cool down. Everything starts to fail. In dry climates the risks come from the other side (heat stroke, dehydration, systemic collapse), but in humid climates there are certain thresholds where what exists is a thermodynamic impossibility of cooling down. The figure that is usually set is 35 degrees with very high humidity. It is not clear because there is a lack of available evidence, but we will soon have it. Occasionally, We have already begun to see these configurations in the Persian Gulf. So what about Pakistan and India is not that big a deal? Yacobabad is historical, yes. A May like this had never been recorded. But the real danger is happening elsewhere: on the plains of the Indus and Ganges valleys. A world where it is difficult to live. However, this is just a warning. On May 14, 2026, World Weather Attribution (WWA) published a rapid attribution study about the April 15-29 episode in northern India and Pakistan. This is not what we have in hand, but it serves as a reference: according to the WWA, climate change made this event three times more likely. That is the future we are going to. Therefore, the question of whether there are areas of the world that are going to become literally uninhabitable places is on the table. Image | Windy (via AbaloOrtega) In Xataka | Half of Europe is facing a wild heat wave with temperatures of 40º C. And we haven’t even reached summer

A sedentary lifestyle is not only destroying your body, it is also changing your personality

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Sitting is a problem. Better said: sitting is a lot of problems. Sedentary lifestyle is the fourth risk factor for death globally and is behind one in four cancers of the breast, uterus or colon. And the thing doesn’t end there. Its impact is undeniable: it doubles the risk of cardiovascular disease and type 2 diabetes, slows down glucose metabolism, and reduces fat synthesis. In addition, with one hand it hinders the burning of calories; while the other causes loss of muscle mass, bone weakness and bone demineralization. But we have known that for a long time. What is not usually said is that, in addition, sitting changes our personality. The personality? Indeed. In recent years, researchers have been building a growing body of evidence associating physically inactive lifestyles with small (but measurable) declines in several personality traits over decades. Since 2018, We know that baseline physical inactivity predicts declines in four of the big five personality traits: responsibility, openness, extraversion and agreeableness. It’s true that the effects are small (and the evidence is observational), but they are surprisingly consistent. Does exercising protect our personality? It is not clear. As I said, the studies are observational: that means that we know that both variables go hand in hand, but not that one ‘acts’ as a protector of the other. However, we don’t always need clear causality to see where the problem is. And the problem sits at the very center of Western society. Spain is a good example: between 27.4% and 36.4% of Spaniards aged 16 and over declared themselves sedentary in their free time according to the INE. And they are right: if the WHO recommendation speaks of between 150 and 300 minutes of physical activity per week, almost half of Spaniards do not reach it. Sedentary lifestyle is, without a doubt, a silent epidemic that is straining our health system and, if these researchers are right, is changing who we are. Because, although there is debate about all thisthe idea that an active lifestyle is a protective factor for personality stability throughout life is gaining strength among experts. It is true that we do not know the specific mechanisms, but the psychological plausibility of the matter is beyond any doubt. It’s time to get going. Image | Kate Sade In Xataka | Cereals yes, but wrapped in black cardboard: the packaging business aimed exclusively at men

They promised us Rapunzel’s hair with very expensive cosmetics. Science says the real secret has been in your kitchen for millennia

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Mythical representations of women, whether Botticelli’s Venus, the Hindu goddess Lakshmi or the maidens of Arthurian legends, often share an unmistakable trait: long, flowing and seemingly unattainable hair. It’s easy to think that such lengths are confined to the realm of mythology, untouched by the harsh reality of split ends and frizz. However, just swipe through TikTok or Instagram to find content creators sporting hair that would rival Rapunzel herself. Many of these influencers They promise that your hair has grown at a dizzying rate thanks to a specific technique: hair oiling or hair oiling. But, faced with shelves full of exotic formulas and luxury serums, an inevitable question arises: do we really need expensive products or has the ancient secret always been hidden in our kitchen in the form of olive oil? The resurgence of an ancient ritual. Although the term hair oiling It may sound like a modern invention packaged for Generation Z, the reality is very different. This practice was not born yesterday under the ring of light of a smartphone. Hair oiling is a technique deeply rooted in ayurvedic medicine from India, with Sanskrit texts from more than 5,000 years ago that already recommended infusing hair with natural oils to restore its shine and relax the mind. Likewise, in ancient Egypt also ointments were used based on animal fat or castor oil for similar purposes. What has changed then? The showcase. He hair oiling In a few months it has gone from being a “legacy trick” to an essential aesthetic ritual. Social media has choreographed it into a highly recognizable scene that includes a slow massage, meticulous application of oils before washing, a warm towel, and blow-drying to an incredibly shiny finish (glossy). Among the avalanche of coconut, argan and jojoba oils, olive oil has begun to reclaim its throne, not only because of its accessibility, but because it has historically been the cornerstone of Mediterranean cosmetics and the basis for extracting the properties of countless medicinal plants. The science behind the shine. Beyond visual aesthetics, the big question is whether slathering your hair in oil really works. The answer from science is a resounding yes, although with important nuances. Rocío Lajarín, doctor in Pharmacy and CEO of Alma Secret, explains in GQ that hair is made up of 90% proteins, mainly keratin. “When we use oils with structural affinity, we manage to reduce protein loss and reinforce the resistance of the hair shaft,” he says. The portal Healthline adds that regular oiling reduces “hygral fatigue” (the repetitive swelling and drying of the hair fiber when wet), acting as a cement that protects the cuticles. If we focus on “liquid gold”, clinical studies support its many benefits: Deep hydration and elasticity: An investigation of the Journal of Cosmetic Science demonstrates how olive oil It penetrates the hair fiber thanks to its high content of essential fatty acids, significantly improving hydration and resistance to breakage. A cocktail of vitamins: Virgin olive oil rejuvenates hair because it contains vitamin E, vitamin C (which stimulates collagen formation) and vitamin A (enhancers cell regeneration). Shield against damage and the sun: The International Journal of Trichology emphasizes that extra virgin olive oil contains hydroxytyrosol, a polyphenol that fights free radicals and cellular damage induced by UV-A rays. In addition, it is highly effective in reducing damage after subjecting hair to chemical processes such as dyes. Antifungal action: The same International Journal of Trichology points out that olive oil has an inhibitory influence on fungi that attack hair, such as Microsporum gypseum. The great debate: Does it make hair grow? This is where dermatology collides with internet myths. Dermatologist Andrea Combalia warns in Telva that at hair oiling “Many benefits are being attributed to it that are not real, such as hair growing faster or increasing its density.” Doctors consulted in Cleveland Clinic They agree that growth rate and thickness are predetermined by genetics, age and hormones. Oils prevent breakage (allowing length to be retained), but do not accelerate the growth phase from the follicle. However, dermatologist Ana Molina contributes in Trends a fascinating fact. It has been observed that the phytoestrogens present in olive oil can have an antiandrogenic effect by inhibiting the enzyme 5-alpha-reductase (which converts testosterone into DHT). Since DHT causes miniaturization of follicles in androgenetic alopecia, “phytoestrogens may help prevent or slow its progression.” Roots or just tips? This is the point of greatest controversy. Oiling the scalp before washing protects the lipid barrier of the skin against the aggressive surfactants in the shampoo. However, hairdresser Daniel Gil in Marie Claire and Dr. Steven Walker in GQ They are blunt: if you have an oily scalp or suffer from seborrheic dermatitis, you should avoid applying oils directly to the roots. Dr. Shilpi Khetarpal of the Cleveland Clinic confirms this: if you are prone to dandruff, applying oil can worsen the problem by feeding the fungus Malasseziacausing more inflammation. In these cases, the hair oiling It should be strictly from medium to ends. A ritual with common sense. At the end of the day, olive oil is not going to rewrite your hair genetics or magically transform you into a Renaissance painting. What science tells us is much more pragmatic and, at the same time, liberating. The true value of this trend lies in understanding hair care as a ritual that respects our natural hair structure, and not as a compulsive accumulation of synthetic cosmetics. Olive oil is a powerful, accessible and dermatologically endorsed tool to defend our hair from pollution, the heat of straighteners and daily wear and tear. Applied with common sense, the liquid gold of our Mediterranean diet is also confirmed as the best cosmetic in our bathroom. Image | Photo by Curology on Unsplash Xataka | For years we blamed stress for baldness without understanding why. Science has just found the missing link

A Ukrainian stork has managed to outwit a Russian drone in flight. The video is the best clue about who will win the war

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Exactly a decade ago, the Dutch police presented a plan that seemed straight out of a medieval movie: training eagles to shoot down drones in full flight. That project lasted less than a year, because the birds They were too unpredictable and the propellers too dangerous even for them, but 10 years later it seems that they were not so wrong. The stork that left a Russian drone behind. In the middle of a war where Ukraine and Russia compete to automate battlefield, a seemingly trivial video has become an unexpectedly powerful metaphor. what we see: A Russian interceptor drone chases a Ukrainian white stork in mid-flight until the bird suddenly makes a sharp turn, leaving the device chasing shadows. The scene lasts just a few secondsbut it summarizes something much deeper: modern warfare is obsessed with creating machines that imitate capabilities that nature perfected millions of years ago, although we are still far from achieving it. The image is especially symbolic because the white stork is one of the national animals of Ukraine and because the video inadvertently exposes the enormous limitations that many drones continue to have when faced with an enemy as seemingly simple as a bird. The great military obsession. For years, military engineers they try to replicate the capabilities of birds flight. Modern drones can travel hundreds of kilometers, transmit video in real time or attack targets with enormous precision, but they remain much less agile than animals capable of instantly changing the shape of their wings, taking advantage of thermal currents or performing extreme maneuvers without losing stability. The video stork It does exactly that: detect danger, alter its trajectory and escape from a device specifically designed to intercept moving targets. The difference reveals a key problem with today’s autonomous war. Drones still rely heavily on relatively predictable trajectoriesimperfect sensors and reaction capacities much lower than those of biological organisms evolved to survive in the air. Drone warfare as an ecosystem. The conflict in Ukraine has accelerated the evolution of drones to unprecedented levels. Let us remember that at the beginning of the war they were relatively simple reconnaissance tools… and now there are coordinated swarmsinterceptors aerial FPVplatforms long range suicide bombers and autonomous systems capable of searching for targets by themselves. In parallel, the sky begins to fill with absurd situations and almost surreal where birds and machines share the same airspace. In the early years there were trained eagles to shoot down police drones. Today, just the opposite is happening: drones that chase birds because their radar signatures are too similar to those of enemy devices. Some species, such as storks or pelicans, are comparable in size to certain military drones and create enough confusion to cause real errors in combat. Nature is several steps ahead. The episode also leaves an uncomfortable conclusion for the military industry: the capabilities that militaries desperately seek already exist in nature. Birds master something that drones still cannot combine well: agility, energy autonomy, collective coordination and instant adaptation to the environment. An albatross, for example, can travel entire oceans taking advantage of wind currents Without spending much energy, Harris hawks or eagles coordinate extremely complex cooperative attacks. no centralized communicationand storks use thermals to gain altitude practically free. Meanwhile, defense engineers still experience with deformable wings, biomimetic systems and algorithms that allow drones to react with the same fluidity. The result is paradoxical: the more autonomous military technologies advance, the more evident it is that they continue to try to achieve abilities that a bird naturally possesses. A video that says much more. The Ukraine War will probably be remembered as the drone laboratory most important in modern history. Both sides are learning in real time how to automate attacks, saturate defenses and dominate airspace at low cost. But he stork video points towards something even more important: the winner will not necessarily be the one who has the most drones, but rather the one who manages to build capable systems to adapt to the environment with the flexibility of a living organism. Therein lies the great technological race that is beginning to take shape. Armies no longer just want fast or cheap machines, they also want platforms that learn, react, collaborate and survive like animals. And while Russia and Ukraine transform the sky into a permanent surreal experiment, a simple stork has just remembered that nature, for now, continues playing in another league. Image | Jean-Raphaël Guillaumin In Xataka | Ukraine has been terrorizing Russian soldiers with its heavy drones for years. Now they are literally giving it back. In Xataka | The war has entered the phase of mathematics: cheap Russian missiles are destroying the scarce Ukrainian interceptors

“Any alternative to a smartwatch that is more discreet, thinner, and without a screen?”

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Smart watches are already part of the lives of many of us. We wear them on our wrist but not only to check the time, but also to check notifications and monitor our health. But what if you just want to monitor your health without needing a whole watch? Are there screen-free alternatives that are more discreet, thinner and more unnoticed? This is one of the questions that a xatakero asked us in our Discord who decided to take advantage The Officeone of the advantages of Xataka Xtraour subscription to access exclusive newsletters, raffles, promotions and other exclusive advantages. In this case, what we offer is a direct line with us to resolve questions like this. The xatakero who consulted us told us that he had switched to analog watches, but that he still wanted some discreet accessory to monitor his health. This is what our colleague Iván Linares, specialist in smartphones and mobile accessories, answered. The question For a long time I have felt the need to do without a smartwatch (in fact I have already put it away and taken out my watch collection and right now I am wearing my Casio ga2100). However, I still need to monitor my health. Currently I have seen the Amazfit Helio Strap (or Ring) and some brands, but I can’t find much else to put on the other wrist without it being another screen. Any more discreet or subtle suggestions that go unnoticed? Our response Bracelets without screen and other more discreet devices that simply measure your health continue to grow, but they still have to take steps forward in the market. But there are already some very interesting alternatives, and this was our recommendation If you want a watch without a screen, the best known is Whoopalthough it has a drawback: you have to pay a subscription. Other options that I would look at first: you have the Helium Strap what you mention and the Polar Loopboth without extra payments. If I had to choose one, I think the Amazfit one offers the best value for money, although it seems to be discontinued. You can also opt for a hybrid smartwatch: classic dial and activity tracker, the best of both worlds. I have always found the Withings ones to be an excellent option, although they are also more expensive. They have the advantage that they offer a classic watch design and very good quality of finishes. In terms of health tracking, Withings is also doing very well (I’ve been using their platform since I bought their first scale and I’m happy). If you want a band without a screen, I would go for the Helio Strap. I’m not a big fan of the rings: apart from the fact that you have to carry them more often, they get in the way when doing strength exercises with weights. Shortly after giving this answer, the Fitbit Air which, without a doubt, would be another of our main recommendations for those looking for a bracelet without a screen. Do you have more questions like this? The subscribers of Xataka Xtra You can send us your questions and our team will respond personally. And if you are already a subscriber, remember this advantage and that you can ask us whenever you want.

Samsung has made a lot of money from the memory crisis and its employees wanted their cut. Result: bonus of $340,000

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Employees at Samsung’s chip division were in high gear. And it is logical: your company is becoming gold thanks to the rise of data centers for AI. The demand for memory chips is extraordinary and that has caused Samsung’s market capitalization to skyrocket over a billion dollars. The company, yes, was being very selfish, but the threat of a strike He has made her see reason. The bonus of the crisis. Samsung Electronics workers have ratified a multimillion-dollar compensation agreement. One that will see employees of the semiconductor division receive an average bonus estimated at 513 million won (about $340,000). Agreement in extremis. The vote was approved by 74% of members of the majority union, and was closed in extremisbecause there were 90 minutes left before an indefinite strike began that threatened to paralyze this giant’s supply chains. The risk was too high. This agreement avoids a scenario that would have been catastrophic for the AI ​​industry. Samsung is the largest memory chip manufacturer in the worldand its modules power everything from mobile phones and electric vehicles to the GPUs used in AI data centers. Considering that the market is already stressed by the memory crisis and demand that far exceeds supply, adding this bottleneck would have had unforeseeable consequences. Only Saudi Aramco surpasses Samsung in estimated operating profits for 2026. Source: Bloomberg. Memory chips are pure gold. Samsung is on its way to close one of the most profitable years in its history, and its semiconductor division already indicated that its profits had multiplied by 48 in the first quarter of the year, an absolutely extraordinary figure. She is not the only one taking advantage of this phenomenon: SK Hynix and Micron They have broken the trillion-dollar market capitalization barrier for the first time. Some so much and others so little. Although the agreement has avoided a logistical disaster, it has also caused a very uncomfortable situation internally. The bonuses are linked to the financial performance of each business unit, which means that the 28,000 members of the chip division have benefited significantly, but the rest of the company has not. The differences are clear: Engineers in that division will receive bonuses of up to 600 million won ($400,000). They will share 40% of the total allocated as bonuses. Personnel in divisions such as home appliances or telephony will receive a testimonial bonus of just 6 million won ($4,000). They share 60% of the bonus, but there are many more in number, about 260,000 in total. The average salary of Samsung employees in 2025 was 158 million won (about $105,000) according to internal company information published in March. Unions divided. This asymmetry of 100 to 1 has caused great tensions to appear between departments, and this has also been noted in the negotiation and conversations in the union. While the majority bloc (which included the majority of workers in the semiconductor division) supported the agreement with more than 80% of the votes, the secondary union, which brings together employees from other divisions, rejected the document with only 21% of votes in favor. TM Roh takes action. The situation is so worrying that TM Roh, head of the device division, has sent an internal statement to try to calm things down. He has admitted that the results of the negotiation have left thousands of employees feeling “alienated, dispossessed and hurt by the company.” Top management has promised to monitor the conditions of each unit, but while Samsung has managed to control the chaos in its factories, it could have an even more disturbing problem on its hands. Image | Wikimedia Commons (Choi Kwang-mo), IntelUnsplash (Liam Briese) In Xataka | Samsung has just achieved a milestone that has not been recorded for eight years. The problem is that it is a mirage

The Ferrari Luce is a game of lies. And that says a lot about the problems that all electric supercars have.

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Unless you’ve been lost on a remote island in the middle of the Pacific for the last 36 hours, there’s a good chance you’ve had a little inkling of what’s happened to Ferrari. The brand of Il Cavallino has presented its first electric car, the Ferrari Luce. And no, I didn’t like it. The vehicle designed by Jony Ive and Marc Newson has had an almost unanimous response. Undoubtedly, it has not been saved from criticism on social networks. But he has also received them from figures such as Luca Cordero di Montezemolowho led the company for more than a decade. The former president of the Italians has made statements as harsh as that Ferrari is running the risk of “destroying its myth.” But there are reasons to understand why the new Ferrari Luce is unlike anything we’ve seen from Ferrari before. It is not that we defend its aesthetics, we point out why the company seems to have wanted to completely separate this new electric line from its more sporty image. Everything seems to indicate that They are doing everything possible to find a new audience. Ferrari has preferred to put aside its intention to create a completely electric supercar. At the moment, that market does seem completely deserted in terms of potential clients. The Porsche Taycan is stuck. The Rimac Refrigerator does not sell. Brands like Lamborghini have distanced themselves from the pool when they realized that it most likely lacks water. And the electric supercar is faster than a gasoline one. Its acceleration is unmatched. Well executed, it can have a faster and more spectacular cornering than any thermal rival. But in this life not everything is numbers. And when you sell experiences, that’s a problem. It’s not perfect, it’s better than that There is something disturbing about perfection: the absence of soul. Human beings feel pleasure through the senses and enjoy experiences. He likes the tactile, he delights in sound, he tastes and smells with pleasure. And that is difficult to overcome. Even though the substitute product is more efficient and more effective. Cleaner and odorless. A Tesla Model 3 Performance is faster than most sports cars of the moment. Its 3.1 seconds from 0 to 100 km/h was impossible to match for any mass vehicle, a figure within the reach of the best. Cars worth hundreds of thousands of euros. But saying that it is a better sports car than a naturally aspirated V12 is like equating a paella made with care and love over an orange wood fire with a pill manufactured by a pharmaceutical company in seconds at a ridiculous price. Both can provide the same nutrients but I am clear about which one provides more pleasure. The same thing happens with supercars. With any sports car, in fact. And that is a problem for the electric car. Let alone for a brand like Ferrari. When someone buys a Ferrari, buy an experience. Just like when you buy a Lamborghini, a Porsche or, much simpler, a Mazda MX-5. The car is, in most cases, an object of mobility. The electric car is the best and maximum expression of that. Especially in the city. But a sports car is not only about cornering and acceleration that glues you to your seat. Guillermo García Alfonsín explains well why the electric Mini JCW is fun: because it’s not tuned well on purpose. Imperfection attracts us. A Miata isn’t especially fast, but the driving experience is one of the best. The characteristic sound of an engine, whether it is a V6, V12 or an inline five-cylinder. A precise and manual gearbox. Its metallic sound of an H shift in classic supercars. Cabin vibrations. The smell of gasoline while you refuel. All of these are unmatched experiences for an electric car. All things being equal, they are faster and more effective. But the brands are aware that their customers have enormous reluctance to this clean and odorless experience when Mercedes installs an artificial sound in the new Mercedes-AMG GT, the electric that comes to replace the roar of its V8. In their Ferrari Luce, the Italians have chosen a different path. In its press release, the brand refers to the, undoubtedly, very high performance of a car capable of developing more than 1,000 HP of power. To the innovations used to carry out our own development with more than 60 patents. The truth is that, despite everything, a Tesla Model S Plaid that costs cost Five times less is faster. But in its text, Ferrari has tried to value the experiential nature of the proposal. For example, the explanation of how sound works: The Ferrari Luce’s approach to sound is based on the key principle that it must be authentic and functional, generated from the car’s own mechanics and at the service of the driving experience. A precision accelerometer located in the center of the shaft captures the dynamic texture and vibration of rotating components while sound waves are in motion. Developed in-house and patented, this system filters, equalizes and amplifies the signal similar to how an electric guitar does, but only when functional to the driving experience. The sound will depend on the driving mode chosen but also on the use of the paddles, to simulate an experience similar to what would be changing gears with a combustion engine. Cams for a car without gear change. Lie upon lie to build an identity It must be said that Ferrari is by no means the only company that opts for these trompe-l’oeil games. We have mentioned the case of Mercedes but the speakers to filter the sound inside the cabin and comply with the noise limits outside have been on the market for years. Toyota has patents for simulate gear changes in electric cars without gear changes. Honda does exactly the same with its new Prelude. The engineering behind the automobile has been an art since its birth. An art based on engineering and product development that, … Read more

you have the final of the Conference League on M+ without permanence

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Almost everything is decided at the club level in Europe, but not everything. Tonight a Spanish team is playing to win its first European title in a match: we are talking about Rayo Vallecano, which is playing in the final of the Conference League. It is one of those events that, if you like football, is worth seeing. It is Movistar Plus that broadcasts the match exclusively: you can subscribe by 9.99 euros. And remember: no permanence. Monthly subscription to Movistar Plus The price could vary. We earn commission from these links Movistar Plus also broadcasts Roland Garros in full Several things to keep in mind. You can contract Movistar Plus regardless of which operator you areso that is not any type of limitation. Furthermore, since you have no permanence, you can try for a month (for example, to watch the final tonight) and unsubscribe at any time. All without forgetting that you can share your account with a friend or family member, since it supports two simultaneous reproductions. The incentive we have today to test this platform is, of course, the decisive match of the Conference League. This one, which will face Crystal Palace and Rayo Vallecano, It is not the only match that Movistar Plus broadcasts in the coming weeks: We will also be able to see the final of the Champions League and the final day of LaLiga Hypermotion. All without forgetting what Roland Garros also broadcasts in its entirety. If you are not interested in sports, then you also have the option of subscribing to the Movistar Plus Free Plan with movies and series. This is exactly the same as the previous one, except for two differences: It does not include any sports and is cheaper (costs 4.99 euros). With this one (and the one that costs 9.99 euros, of course), we will have access to a huge catalog of films, series and documentaries where there is a large presence of Movistar Plus’ own productions. These include movies like ‘Sundays‘or series like the recently released ‘I always sometimes‘, so you have a lot to see. And how can you download whatever you want to watch offlineyou can have entertainment if, for example, you are preparing a getaway this summer and you are going to catch a plane. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Movistar Plus+ In Xataka | Movistar Plus+ activates its Free Plan with complete programs and a lot of content, regardless of which operator you are In Xataka | Two of the best true crimes I have found are on Movistar Plus. And now you can see them for 4.99 euros

US supermarkets want to use digital price tags. Great idea for them, terrible for customers.

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Supermarket price tags want to live his particular revolution. The traditional ones, which normally show the price on a sheet of paper, cardboard or plastic, are in danger, because companies in the sector have a great idea: replace them with electronic ink digital screens that can be updated from a central server in a matter of seconds. It seems like a great idea, but consumers are clear that what it is is a nightmare for their pockets. The advancement of ESL/DSL labels. The technology that wants to replace traditional labels is the so-called Electronic Shelf Labels (ESL) or Digital Shelf Labels (DSL), which are nothing more than electronic ink screens that can be managed instantly from a central server. Walmart, the largest retail chain in the world, is leading this transition and aims implement them in 100% of its establishments in the US before the end of 2026. The argument. This company explains that the measure seeks to reduce operating costs, and that any modification will always require validation by a human agent. Amanda Bailey, who leads a team at a Walmart store in West Chester (Ohio, USA) estimated that the time spent changing prices on products in the store had been reduced by 75% thanks to DSL, and with that time they can serve customers better. Consumers, against. A recent survey from the consulting firm GBAO Strategies reveals that consumers do not share Walmart’s optimism. According to the participants’ data, 65% are convinced that supermarkets will use this technology to make shopping carts more expensive. Only 3% believe that it will serve to make it cheaper. The idea is not bad. ESL tags are ultra-low power devices that connect to the premises’ Wi-Fi or Bluetooth infrastructure. Theoretically, the idea is very reasonable, because in addition to reducing price management times, it eliminates cashier errors, reduces paper waste, and allows offers from the physical store to be instantly synchronized with those on the website. But be careful. However, these labels also open the door to disturbing scenarios, such as the application of dynamic pricing. Cold drinks can suddenly cost more if it’s very hot outside, or from price adjustments based on inventory. There is even talk of more sophisticated AI algorithms and already patented by Walmart capable of managing a customer profile in real time to adjust the price of the product based on what the data ensures that they are willing to pay. Surveillance pricing. The industry talks about personalized prices, but consumer associations have dubbed the phenomenon “surveillance pricing” )”surveillance prices”, in a literal translation). The concept is simple, forceful and disturbing: the supermarket monitors the user’s purchase history and their geolocation through the mobile app in addition to other parameters such as the level of aisle traffic to squeeze its profit margin. If there is an electronic tag, I’m leaving. The rejection of these labels is clear in the aforementioned survey: 68% of them fear that these “surveillance prices” will increase the cost of living. 58% indicated that they would avoid buying in stores that implement this type of digital price tags. 67% demand a law that completely prohibits this technology. The reaction is not strange: in April inflation rose to 3.8% in the US (annualized data) while salaries only rose 3.6%. It is the first time that salaries have failed to keep up with inflation, according to CBS News. In Spain the situation is paradoxical. In December 2025 the salaries agreed in the agreement they had grown 3.49% compared to the previous year, while the average inflation until that month was 2.7% (very moderate due to low electricity and fuel). That seems like good news, but 1) two out of every three workers They do not have a salary review clause and 2) the price of food has become more expensive by 37% in the last five years and things are getting worse. The ghost of Uber, Wendy’s and Ticketmaster. We already know this story, because in the past they have already arisen various controversies with dynamic prices. Image | E Ink In Xataka | If you want to anticipate how your shopping basket will rise, you just have to look at what is happening to toilet paper.

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