It has a 31.5-inch screen with 4K resolution and 240 Hz

OLED gaming monitors are beginning to gain a lot of popularity and are increasingly taking over those that use IPS panels. We already have a new high-end model in Spain: It is an AGON Pro (AOC brand), it has a 4th generation QD-OLED panel and can be purchased from 999 euros. AOC AG326UZD2 Gaming Monitor 32 Inch 240Hz QD-OLED Panel, 0.03ms GtG, HDR500 TrueBlack, G-Sync Compatible, Speakers, Adjustable Height, (3840×2160 HDMI 2X 2.1 DP 1x 2.1 USB Hub) Black The price could vary. We earn commission from these links A QD-OLED monitor perfect for computers with the best graphics cards This monitor, model AG32UZD2, is the direct successor of the model AG326UDAM. Improves it in almost everythingalthough since it has only been in stores for a very short time, it has a significantly higher price (it costs close to double). This AGON Pro is a monitor designed for enthusiasts who seek to have the best experience when playing, especially if their gaming PC has an RTX 5080 or an RTX 5090. We are looking at a 31.5-inch screen with 4K resolution and a refresh rate of 240 Hzmaking it perfect for offering a very fluid gaming experience. In addition, its response time is 0.03 ms, a very low figure that also makes it perfect for competitive video games. It also has a high maximum brightness level of 1,000 nits and DisplayHDR True Black 500 certification. To all this, we have to add that it mounts a 4th generation QD-OLED panel. This type of panels, which are self-emissive, They are going to give us a pure black color and outstanding contrast. This is something that we are going to notice especially in night scenes or in horror video games, since dark sequences abound in them. At the connectivity level, it comes with DisplayPort 2.1 and HDMI 2.1, so it will help us reach 120 fps on PlayStation 5 and Xbox Series X. It also comes with a USB-C port (perfect for charging the laptop or mobile phone), supports NVIDIA G-Sync and has a matte finish and anti-reflective treatment. ⚡ IN SUMMARY: aoc ag326uzd2 monitor ✅ THE BEST 4th generation QD-OLED panel: This new generation of panels has a higher brightness level and is more durable. Outstanding Image Quality: The pure black and outstanding contrast of a QD-OLED monitor like this AGON Pro changes (for the better) the gaming experience. ❌ THE WORST Its price: At launch it arrives at around 1,000 euros, a very high price if we take into account that its predecessor does not reach 600 euros. 💡 BUY IT IF… You are looking for a high-end QD-OLED monitor with a good refresh rate and a great level of connectivity to play with your gaming PC or your console. ⛔ DON’T BUY IT IF… You prefer to opt for a cheaper model that also has 4K resolution, like its predecessor or one of the most popular OLED monitors such as the MSI Mag 321UPX You may also be interested Samsung LS27FG816SUXEN, 27″ 4K Odyssey OLED G8 G81SF Gaming Monitor (3840 x 2160, 16:9, 240Hz, 0.03ms(GTG), 4K, FreeSync Premium Pro, Glare Free, VESA DisplayHDR TrueBlack 400, Silver The price could vary. We earn commission from these links AOC AG326UDAM Gaming Monitor 32 Inch 165Hz QD-OLED Panel, 0.03ms GtG, HDR400 TrueBlack, G-Sync Compatible, Speakers, Adjustable Height, (3840×2160 HDMI 2X 2.1 DP 1x 1.4 USB Hub) Black The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | A.O.C. In Xataka | Ultrawide monitor vs two monitors: productivity science says it’s not just inches that matter In Xataka | Best monitors to work with in terms of quality and price. Which one to buy based on use and six recommended models

How to customize your Kindle screensaver or lock screen

Let’s tell you how to customize your Kindle lock screen. This way, you will be able to have more control over the screensaver image you want to appear when you turn off your e-book. Kindle doesn’t have the ability to customize this screen, but that doesn’t mean you don’t have options. We’ll tell you how to remove ads if your Kindle has them, how to use the book cover, and we’ll even finish by telling you a trick for using a custom image. Remove advertising If you have purchased a Kindle with advertisingare models that in exchange for paying 20 euros less show ads on the lock screen. If you want to remove the advertising you will have to pay those 20 euros, and this is something that you will be able to do whenever you want. To remove advertising from your Kindle, go to the Amazon.es website and log in with your account. Once you do, click on the menu button at the top left, when it opens click on the section E-readers and Kindle eBooks. On the next screen, tap Manage content and devices. On the next screen, click on the tab Devices. In it, click on Kindleand choose the one you want to configure. You will go to your Kindle screen, and Below you have a window Special offers. In it, you can turn off the function and pay the 20 euros so that no more ads appear. Shows the cover of the book you are reading Your Kindle also allows you show the cover of the book you read on the lock screen. A good way to literally turn it into the book you carry with you. To do this, you first have to enter the Kindle’s settings, something that usually appears by swiping down from the top. Once inside, click on the section Screen and brightnessor the one that refers to screens. Inside, active Show covers on lock screen. This option is only available on the Kindle Colorsoft, Kindle Scribe, Kindle from the 8th generation onwards, Paperwhite from the 7th generation onwards, Oasis from the 8th generation onwards and the Kindle Voyage. Can you set any image as wallpaper? No, you cannot make the Kindle have any image as its wallpaper. Or at least that option is not there. However, there is a little trick What you could do, although it will require being a bit manual. The first thing is to choose the image you want and convert it to PDF format. Then you use the program Caliber to convert this PDF to an ePub. And you can even change the cover of any book that you want to convert into an ePub and thus choose your image and have it always appear. In Xataka Basics | 11 tips and tricks to master Caliber and get the most out of it

HBO Max brings to Spain an advertising system that identifies the clothes they are wearing on the screen to try to sell them to you

You have already gotten used to paying a cheaper rate on your subscription in exchange for watching ads. That model is about to take a new turn: artificial intelligence to detect which objects are “saleable” from what appears in the series you watch, to try to sell it to you. Similar to Prime Video advertising that leads to the corresponding sale on Amazon, but a step further in terms of sophistication. What does it consist of? Warner Bros. Discovery announced on June 19 that HBO Max will launch in Spain and other European countries, such as the United Kingdom, France, Germany, Italy, the Netherlands and the Nordic countries (in addition to Brazil and Mexico in America), before the end of 2026, a new advertising format called Moments. The system uses artificial intelligence to detect the objects that appear on the screen during a series or movie and inserts advertisements linked to those objects in real time: if the protagonists use a bicycle, the advertisement can be for that bicycle, or an equivalent one. If the scene takes place on a flight, the following commercial break may carry an airline commercial. Those responsible. The system is developed by the American company KERV.aiwhose technology already works with different applications for Disney, Hulu, Paramount, NBCU, ESPN, Samsung Ads or Vevo. Its proposal is object-by-object analysis of audiovisual content: it not only identifies the general theme of a scene, but also the specific visual elements that appear in it, with sufficient precision to correlate them with specific advertiser products. 25,000 moments. According to Warner, the system has already identified 25,000 moments in the HBO Max catalog where these types of ads can be activated. Thematic categories available to advertisers include cooking, fashion, beauty, luxury goods, fitness or well-being. In the United States, where Moments is already active, Warner has recorded a 19% increase in viewer engagement and a 13% increase in purchase intent compared to conventional advertising formats. Juicier than product placement. The fact that a brand pays for its car to appear in a movie or its soft drink to be on the protagonists’ table requires a prior agreement between the brand and the production team, negotiated before filming. It is effective, but expensive (also at the organizational level). Moments, however, works on top of existing content. The AI ​​detects the item and makes it part of advertising inventory. It is very attractive for advertisers and the platform: content shot five years ago can generate advertising impacts today. All this theoretically, of course: no one has signed in blood that the series and films are not going to begin to modify their future content to try to get closer, precisely, to a 2.0 version of the product placement traditional, which worked with the same premise: what you see can be bought. Amazon arrived first. In May 2025, Amazon announced in its annual presentation to advertisers a format of pause ads contextual for Prime Video. Amazon’s AI analyze the scene at the exact moment the viewer presses pause and generates in real time an ad with dynamic copy adapted to what appears on the screen. The difference with HBO is obvious, and in favor of Prime Video’s business: jumping from an ad to Amazon does not pose any problem for the viewer: according to company data88% of Prime Video viewers in the United States have purchased from Amazon, allowing you to introduce purchasing habits data into the equation. No cookies. Warner, in fact, sells just the opposite. Moments’ press release highlights that the system uses “contextual signals instead of personal data”, meaning it uses a “privacy-first” design. Warner lacks the personal data that Amazon has, so it embraces this advantage for the user: it does not require tracking the user between sessions or building a profile. Moments doesn’t know who you are, only what you’re seeing at any given moment. Advertisements on platforms streaming It is, increasingly, a very juicy business. According to studies As of August 2025, 45% of Netflix’s consumption in its ad-supported markets was already occurring from the ad-supported plan, up from 34% a year earlier. HBO Max recorded an increase of ten percentage points in the same period. That is, the proportion of viewers who watch streaming with advertising it does not stop growing, and Moments arrives at a time when this advertising inventory is crying out for more sophisticated ways to cajole the viewer. In Xataka | All streaming platforms are including ads in their programming. And they reveal a great crisis in the sector

We thought that the problem of insomnia was on the mobile screen. Science points to the harmless five o’clock coffee

There is a ritual that many of us follow without questioning it. We arrived at five in the afternoon with our brains fried, we ordered a coffee—or a tea, or a Coca-Cola—and we continued. It’s the push we need to get through the rest of the day. What almost no one knows is that that five o’clock coffee may be sabotaging your eleven o’clock sleep. What we usually do when we don’t sleep well is point to our cell phone, stress, late dinner, or looping thoughts. We rarely point to the cup. And yet, for doctor Pablo Ferrero, a specialist in sleep medicine, the answer is there: “Caffeine is the number one enemy of good rest.” The chemistry behind the problem. To understand why caffeine is so disruptive, you have to know adenosine. It is a substance that the brain accumulates during waking hours and that, when it reaches a certain level, gives us that feeling of tiredness, that it is time to stop. It is, in a certain sense, the biological alarm of sleep. What caffeine does is to block adenosine receptors: Silences the alarm without disabling actual fatigue. The body continues to accumulate fatigue, but the brain stops perceiving it. The problem is not just that it is difficult to fall asleep. It’s what happens inside while we sleep. A study published in the Journal of Clinical Sleep Medicine found that a dose of 400 milligrams of caffeine consumed six hours before bedtime significantly reduced sleep efficiency. Other job in Neuropsychopharmacology was more specific: Consuming caffeine before bed reduces the amount of REM sleep, the phase in which the brain consolidates memories and regulates mood. More in depth. The numbers They are concrete and not very reassuring.: That dose can delay sleep onset by up to 45 minutes and reduce deep sleep—NREM phases 3 and 4—by up to 20%. Taken to everyday practice: if you have a coffee at 5:00 p.m. and go to bed at 11:00 p.m., your deep sleep can go from the usual 120 minutes to just 96. That’s 24 minutes less brain and physical repair. Nightly. But there is something even more disturbing: a scientific review published in the magazine Nutrients concluded that caffeine can reduce deep sleep even when the person sleeps eight hours continuously. That is, it is not enough to add hours. Quality does not always coincide with the perception of having a good rest. You can wake up thinking you’ve had a great night’s sleep while your brain hasn’t gone through the cycles it needed. Time matters. One of the most common mistakes is to think that afternoon coffee “no longer works” because you are used to it. Tolerance reduces the perception of the stimulus, but The half-life of caffeine in the body is between 4 and 9 hours: That means that half of what you drank at three in the afternoon is still active at eleven at night. And the problem is not limited to coffee. Caffeine is also present in some soft drinks, energy drinks, teas and chocolates, something that Ferrero expressly points out as a factor that goes unnoticed. It’s not just the breakfast cup: it’s the entire consumption circuit of the day. The broken clock. Caffeine, however, does not act alone. Ferrero points to another factor that can be even more decisive: schedule disorder. The body works through the circadian rhythman internal biological clock that regulates when we feel sleepy and when we are alert. When schedules constantly change—we go to bed at eleven Monday through Thursday and one o’clock on Fridays and Saturdays, and we get up three hours later on Sunday—that system loses synchronization. science back this up with data: Sleeping at irregular hours can cause insomnia, daytime sleepiness and alter hormone production, metabolism and eating habits, increasing the risk of diseases such as diabetes, obesity and depression. The impact don’t stop feeling tired Since while we sleep, the brain eliminates the beta-amyloid protein, accumulated during wakefulness and directly related to Alzheimer’s and other neurological disorders. Poor sleep is not just a tomorrow’s problem: it is a long-term investment—or debt. The motive is not innocent either. But the mechanism is more precise than is usually explained. The blue light emitted by screens suppresses the production of melatonin, the hormone that signals the brain it’s time to sleep. A study by the Barcelona Institute for Global Health warned that this overexposure directly alters the sleep-wake cycle. Just two hours of exposure to bright screens before bed can reduce melatonin levels by 20% or moreand the time to fall asleep can go from 15 minutes to more than an hour. Using a tablet before going to sleep can delay nighttime sleep by up to 96 minutes; that of a smartphone, up to 67. Harvard Medical School noted that “just a few minutes of screen stimulation can delay the release of melatonin by several hours and desynchronize the biological clock.” The problem is that we live in a society with increasingly irregular patterns: high light exposure at night, changing work schedules, screens until the last minute. We are sending our brain signals that it is still daytime when it is no longer daytime. So what works? Ferrero’s answer is not particularly glamorous, but it is supported by evidence. Going to bed and getting up at similar times every day—even on weekends—is the most basic and most ignored advice. Added to this is a dark, quiet and cool bedroom: artificial light and high temperatures send alert signals to the brain that make it difficult to rest. Avoid screens before going to bed—at least 30 minutes—and have a light dinner, without excess fats or spicy food, close to bedtime. For those who do not have insomnia, a short nap may be beneficial; The key is that it does not exceed 25 minutes so as not to disturb your night’s sleep. And in the face of anxiety or thoughts in a loop, Ferrero points out tools with scientific evidence: … Read more

The new Kindle Scribe arrives in Spain with a color screen as its main asset (although not the only one)

Amazon has officially put its renewed line of digital notebooks. The range, designed specifically for those users looking to unify traditional e-book reading with professional note taking, is expanded to offer visualization options, performance improvements and the integration of Artificial Intelligence tools. The main novelty is the deployment of three different variants– the standard Kindle Scribe (since 519.99 euros in its 32 GB version), an optimized version with self-adjusting front light, an alternative without a front light for those looking for a lower entry cost (449.99 euros) and the unreleased Kindle Scribe Colorsoft (since 649.99 euros), the first device with a chromatic screen within this large format. Amazon Kindle Scribe without front light (latest generation) The price could vary. We earn commission from these links Amazon Kindle Scribe (latest generation) 32 GB The price could vary. We earn commission from these links Amazon Kindle Scribe Colorsoft (latest gen.) 32 GB The price could vary. We earn commission from these links Prices and versions of the new Kindle Scribe range The new generation is now available for purchase in Spain, under the following price scheme: What each model offers The physical evolution of the new generation of Kindle Scribe stands out for a thickness reductionstanding at just 5.4 mm and a contained weight of 400 grams. The screen is now larger (11 inches) and glare-free and has an optimized texture to emulate the friction of traditional paper when using the pen. Inside, the incorporation of a new quad-core processor increases response speed and page turning by up to 40% compared to previous generations. Kindle Scribe (black and white variants) The two models with a traditional monochrome screen are designed for intensive reading and organizing notes. The intermediate version doubles the number of integrated LED lights, achieving a much more homogeneous front lighting that automatically adapts to ambient light. For its part, the software launches a system of quick notes on the home screen and integrated Artificial Intelligence tools capable of summarizing extensive notebooks into key points automatically. Amazon Kindle Scribe without front light (latest generation) The price could vary. We earn commission from these links Amazon Kindle Scribe (latest generation) 32 GB The price could vary. We earn commission from these links Kindle Scribe Colorsoft It is the reference model (and the most anticipated) of this new generation. It uses Amazon-specific display technology accompanied by a revamped rendering engine that allows you to display soft tones without causing eye fatigue. The inclusion of color not only benefits the reading of comics, magazines or documents with complex graphics, but also expands creative possibilities: users now have 10 pen colors, five highlighter shades and shading tools for creating diagrams or detailed illustrations. Amazon Kindle Scribe Colorsoft (latest gen.) 32 GB The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | amazon In Xataka | Which Kindle to buy: buying guide with recommendations to get it right with Amazon e-book readers In Xataka | The 25 best science fiction books

“Any alternative to a smartwatch that is more discreet, thinner, and without a screen?”

Smart watches are already part of the lives of many of us. We wear them on our wrist but not only to check the time, but also to check notifications and monitor our health. But what if you just want to monitor your health without needing a whole watch? Are there screen-free alternatives that are more discreet, thinner and more unnoticed? This is one of the questions that a xatakero asked us in our Discord who decided to take advantage The Officeone of the advantages of Xataka Xtraour subscription to access exclusive newsletters, raffles, promotions and other exclusive advantages. In this case, what we offer is a direct line with us to resolve questions like this. The xatakero who consulted us told us that he had switched to analog watches, but that he still wanted some discreet accessory to monitor his health. This is what our colleague Iván Linares, specialist in smartphones and mobile accessories, answered. The question For a long time I have felt the need to do without a smartwatch (in fact I have already put it away and taken out my watch collection and right now I am wearing my Casio ga2100). However, I still need to monitor my health. Currently I have seen the Amazfit Helio Strap (or Ring) and some brands, but I can’t find much else to put on the other wrist without it being another screen. Any more discreet or subtle suggestions that go unnoticed? Our response Bracelets without screen and other more discreet devices that simply measure your health continue to grow, but they still have to take steps forward in the market. But there are already some very interesting alternatives, and this was our recommendation If you want a watch without a screen, the best known is Whoopalthough it has a drawback: you have to pay a subscription. Other options that I would look at first: you have the Helium Strap what you mention and the Polar Loopboth without extra payments. If I had to choose one, I think the Amazfit one offers the best value for money, although it seems to be discontinued. You can also opt for a hybrid smartwatch: classic dial and activity tracker, the best of both worlds. I have always found the Withings ones to be an excellent option, although they are also more expensive. They have the advantage that they offer a classic watch design and very good quality of finishes. In terms of health tracking, Withings is also doing very well (I’ve been using their platform since I bought their first scale and I’m happy). If you want a band without a screen, I would go for the Helio Strap. I’m not a big fan of the rings: apart from the fact that you have to carry them more often, they get in the way when doing strength exercises with weights. Shortly after giving this answer, the Fitbit Air which, without a doubt, would be another of our main recommendations for those looking for a bracelet without a screen. Do you have more questions like this? The subscribers of Xataka Xtra You can send us your questions and our team will respond personally. And if you are already a subscriber, remember this advantage and that you can ask us whenever you want.

PcComponentes plummets the price (to a historic low) of this Motorola mobile with 256 GB and spectacular screen

Finding the perfect balance in the telephone mid-range is not an easy task. Many brands sacrifice design to offer power, or vice versa. However, Motorola has been proving for some time that you can have it all in a slim, lightweight body. If you are looking to renew your old smartphone without leaving your salary, PcComponentes has this Motorola Edge 70 Fusion 5G at historical minimum price: 324.99 euros. Motorola edge 70 fusion 5G 8GB 256GB 6.78″ Black Snapdragon processor The price could vary. We earn commission from these links A mobile with a cinema screen and balanced power The first thing that enters the eyes of this Motorola Edge 70 Fusion It is its aesthetic section. Inheriting the design lines of its older brothers, this device relies on an extremely thin body, softened edges and a 6.78 inch pOLED curved screen with Full HD+ resolution. But this mobile phone is not just a pretty face, it also has a 120Hz refresh ratewhich guarantees absolute fluidity when scrolling on social networks or playing games. Additionally, the screen is compatible with HDR10+so you can enjoy Netflix series and movies with the best color interpretation. Inside, there is a processor Snapdragon 7s Gen 3accompanied by 8 GB RAM and a 256 GB internal storagemore than enough space to forget about constantly deleting photos, videos or apps. In the photographic section, Motorola has not messed around with infill sensors for this model. We find a 50 MP high resolution main camera signed by Sony and supported by Artificial Intelligence to capture clear night shots, and an ultra wide angle that more than meets the requirements in landscapes and group photos. Although if there is something in which it also stands out compared to its rivals, it is its layer of customization: MyUX. With it, Motorola offers a cleaner, purer and more fluid Android experience, without bloatware (pre-installed junk apps) and with smart gestures that facilitate daily use (for example, shake your phone to turn on the flashlight). Its huge battery with capacity of 7,000 mAh It is another of its hallmarks. Although it not only stands out for this number, but also for its 68 W Turbo Power fast charging technology. This is perfect for those who want to charge their smartphone quickly before leaving the house, while getting dressed and having breakfast, for example. ⚡ IN SUMMARY: offer for the motorola edge 70 fusion smartphone ✅ THE BEST Design and ergonomics: It is an extremely thin, light and aesthetic phone. The curved screen and the rear finishes make it look like an 800 euro mobile phone instead of a mid-range one. pOLED screen: It is clear that Motorola panels are superb. The 120 Hz refresh rate combined with pOLED technology offers vibrant colors, pure blacks and excellent brightness for outdoors. ❌ THE WORST Fair power for gaming: The processor is designed for energy efficiency and everyday fluidity (social networks, multitasking, streaming). If you are looking for a mobile phone to play extremely demanding titles in 3D graphics at a competitive level, you will notice that it lacks a little oomph. Curved screen fragility: Visually it is beautiful, but curved screens are more prone to breaking in case of side falls and finding a good tempered glass protector that fits perfectly is more complicated. 💡 BUY IT IF… You prioritize design and comfort. If you hate cell phones that look like heavy bricks in your pocket and you are looking for something elegant, slim and that attracts attention, this is your cell phone. ⛔ DON’T BUY IT IF… The camera is your only measure when buying a mobile phone and you usually take a lot of photos in dark interiors or at parties at night, a Google Pixel from the “A” series will give you better results in photographic processing. Accessories that may interest you for this mobile FDHYFGDY Magnetic Case for Motorola Edge 70 Fusion The price could vary. We earn commission from these links Motorola Moto Buds: Wireless headphones The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Pepu Ricca (Xataka) and Motorola In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros

The Golden Age of television is over. Specifically, when Netflix assumed it was the second screen in your preferences

There’s a note that Netflix executives have been writing on the scripts they receive for years: “this is not enough second screen“. That is to say, it is not “second screen” enough, that the scene forces the viewer to pay attention. Apparently, paying attention to the series is now a problem. And although This has been talked about for months.it is now that it is being named. The problem is cataloged. And above all, it raises a vital question: is television ceasing to be creativity and innovation and becoming, once again, background noise? Origins. One of the triggers for this conversation was an article published in December 2024 in the literary magazine ‘n+1’. Its author collected the testimonies of several scriptwriters who had worked for Netflix: A common note from the platform’s executives was to ask the characters to announce out loud what they were doing, so that viewers who had the series playing in the background could follow the thread without having to look at the screen. The article went viral a year or so ago, and gave a name to something that many suspected: Netflix not only tolerated its users being distracted from what was seen on the screen, but also designed its content to encourage that distraction. Second screen. If we look at previous studies on Netflix’s footprint in fictional narrative, we can name the phenomenon: researcher Daphne Rena Idiz had published a study called ‘Local Production for Global Platforms: How Netflix Shapes European Production Cultures’, in which it described how Netflix internally labeled certain series as “second-screen shows” and developed them accordingly. One of their interviewees, for example, explained that the platform had even asked them that, if a character was sad, they expressly said so while crying and violins playing in the background. The logic. Another producer interviewed by Idiz related that Netflix had literally told them: “what you have to know about your audience is that they will watch the series while doing something else and talking to their friends, so you have to show and tell, you have to say a lot more than you would normally say.” And all this is pure commercial logic: what matters is not that the user pays attention to the screen (that’s how traditional advertising worked), but that they do not cancel their subscription. The content should not be boring, but it should not require effort either. When a study in January 2025 made it clear that 91% of Americans looked at their cell phones from time to time while watching a series, it is clear that Netflix is ​​not going against the current. Whether it is part of the problem or its true germ, it is obvious that Netflix is ​​fully riding this wave. More precedents. None of this is new: already during the actors’ strike of 2023, the first steps in this direction began to be detected. Actress and director Justine Bateman declared in a podcast who had spoken with showrunners that they received notes from the platforms telling them that their content “was not sufficiently second screen“, and proposed a term for that: “visual muzak“, television as elevator music. Even earlier, in November 2020, writer Kyle Chayka had coined the concept of “ambient TV“ to describe a sliver of Netflix’s catalog (‘Emily in Paris’ was its prime example) that it defined as content that “you don’t need to follow closely to enjoy, but that is seductive enough to capture your attention if you decide to watch it for a moment.” The proportions. From Serialized They explained that the data collected through Big Data had even determined which was the perfect series, and that it fits with these content decisions that we have seen: the perfect genre is a procedural (doctors, firefighters, detectives, lawyers), it must include a twist or hook visual every eight minutes, a proportion of 70% plot and 30% character development, and the aforementioned explanatory dialogues so as not to get lost. On the contrary. There are those who deny all these visions of work at Netflix which, let’s not forget, do not come from official sources. In this articlethree scriptwriters who had written for the platform claimed to have not received instructions of that type. Screenwriter Danny Brocklehurst, known for his adaptations of Harlan Coben, stated that no one had pressured him to simplify his work or adapt it for distracted viewers. Idiz herself warned in her study that it is advisable not to generalize, since Netflix operates in more than 190 countries with very different production teams and cultures. Something old, something new. The soap operas, the sitcoms of the eighties, the reality shows They have been designed for decades with the partially distracted viewer in mind. It is not new to create content that works in the background, but it is striking to do so when the platforms of streaming Current ones, preceded by the cable era where brands like HBO were born, are sold to us as quality alternatives to conventional television. The Golden Age of Television did not refer to ‘The Price is Right’, but if ‘The Sopranos’ were produced now, it would need a spin every eight minutes. In Xataka | In 2023, watching Netflix without ads cost 7.99 euros/month. Today its cheapest plan with ads costs 8.99 euros/month

vertical tabs and split screen

It seemed that AI had arrived in our browsers. In fact, it seemed that the new batch of browsers with AI could change everything, but the truth is that at the moment they have not changed anything. Nor Comet, nor Atlas, nor Day They have managed to conquer us for that aspect. The integration of Gemini in Chrome or Copilot in Edge does not seem to convince us much either. They are striking options, but they remain in the background. The curious thing is that the evolution of browsers has not caught the AI ​​fever, but is gaining momentum with practical, pragmatic and almost everyday options: small details that improve usability and really add up. Vertical eyelashes to power The first of these options is an old acquaintance: the ability to organize our browser via vertical tabs instead of horizontal, it has been gaining ground among more and more users, but the curious thing is that this feature is, indeed, old. Google has just integrated the option to enjoy vertical tabs in Chrome. In fact, Opera I already had a choice of this type almost 20 years ago (if not before) with its “visual tabs”, but ended up abandoning them and in fact today it does not have that option officially although it is possible to add it through extensions. Firefox also adopted that path: it did not have them as standard, but there were those who I was experimenting with that concept. already in 2009 through extensions for this browser. Those who ended up copying and using that option were others: Microsoft Edge did it in 2021Brave in 2023for example, and Vivaldi has them too for a long time. Two of the latest to join this trend are Firefox and Chrome, which has just released this feature. but before, who had made them fashionable again? It was probably Arca browser with many striking ideas that fortunately is now inheriting his successor, Dia, who had erratic beginnings. The success of vertical tabs probably has a lot to do with the way widescreen displays (16:9, 21:9) have ended up conquering our tables. Too much horizontal space and no vertical spacewhich makes vertical tabs make more ergonomic sense than ever. In fact, what is normal in traditional browsers with tabs organized horizontally is that as we open more and more tabs, identifying them (not even with favicons) and selecting them gradually becomes more and more difficult. Vertical organization solves this in a remarkable way, and the fact that Chrome has finally adopted this option is the definitive confirmation that it is valuable to many people… and will probably end up being valuable to many more. Two better than one The second great novelty that is taking hold in the browser market is integrate split screen. Many users—me first—use two browser windows facing each other, one on each side of the screen, but now browsers offer exactly the same thing directly. He maxthon browser was probably one of the first to offer this option: it already had it integrated even before the launch of Windows 10 in 2015. Then we have seen how others have followed in its wake: it did Vivaldihe did Microsoft Edgeand later Opera also added that option. Google has also ended up catching this fever, and added the feature split screen in February 2026. The developers of the most used browser in the world recognized that this type of function “helps people multitask and get more done on the web.” It’s curious because, as we mentioned, this feature was already within our reach thanks to that feature of “Snap” and placing browser windows on both sides of the screen. However, this type of function, although popular, usually requires some familiarity with keyboard shortcuts, although operating systems have been enhancing this ability with more accessible ways to choose the distribution of advantages on the desktop. This function integrated into browsers It is especially useful on laptops or for users of smaller monitors: there, fitting multiple windows in a small space is more inconvenient, and the split screen of browsers can help. But the beauty is not only in dividing the screen: it is that you can open a link directly in the other panel without creating a new tab. The combination of this function with vertical tabs makes the browser gain integers and we can do more in the same space. And the funny thing is that these practical and simple improvements end up being more popular and used than AI functions. The latter may effectively end up “supervitamining” our browsers, but today it’s the little things that win. and it is fantastic that they do it. In Xataka | Perplexity is perfecting an art: bluffing

China already dominates the screen market. The US and Japan have decided to draw up a plan to stop their advance

China currently accounts for almost 60% of the LCD panel market which are used in the manufacture of monitors, televisions and other display devices. The growth of Chinese companies BOE and TCL has caused South Korean panel manufacturers, such as LG Display or Samsung Display, gradually abandon LCD technology to dedicate their resources to other, more profitable innovations, like OLED technology. South Korea produces most of the organic matrices (OLED) that we can find in our televisions and mobile phones, among other devices, but China’s market share in this segment does not stop growing. In fact, It is already close to 40% in OLED panels for smartphones, and presumably little by little it will also grow in the segment of large-format OLED matrices for televisions and monitors. However, South Korea is not the only country that is suffering from China’s monumental onslaught. Japan, Taiwan and the US also fear that their display device manufacturers will end up in the hands of Chinese suppliers, something that is essentially already happening to a large extent if we stick to LCD technology. This dependency also acquires a critical nature in the field of screens used in military systems. Japan Display will be the great beneficiary of the very probable agreement between the US and Japan During the 80s, 90s and the first decade of the 2000s, Japan led the screen market with its cathode ray tube televisions, and later with its first LCD and plasma panels. However, in the early 2000s, Japanese companies made a strategic mistake: they bet everything on plasma technology because they believed that it would end up taking over LCD technology. South Korea, however, opted for the production of these latest matrices, and finally Samsung and LG won this war. The state-of-the-art plant that Japan Display plans to build in the US will cost about $13 billion Japan paid a very high price for this strategic mistake: it lost a large part of its share in the market for the production of panels for display devices. Twenty years later, the US and Japanese governments are determined to amend it to compete with the solutions coming from China. And they plan to do it by investing, according to Reutersa package of 550 billion dollars coming from Japanese funds. Some of this money will presumably be used to build a state-of-the-art display manufacturing plant in the US. It will cost about $13 billion and will be managed by Japan Display, a consortium created in 2012 as the result of the merger of the panel production divisions of Sony, Hitachi and Toshiba. This plan seeks to limit the dependence that American and Japanese manufacturers have on matrices from China, especially in the field of technology militaryrbut they are not going to have it easy. And it is that the consulting firm Counterpoint Research It predicts that China will expand its share of the display market to reach 75% in 2028. Image | Generated by Xataka with Gemini More information | Reuters In Xataka | LG and Samsung have a new pact that no one expected, according to Reuters. One who wants to shake up the television market In Xataka | China is devouring the television market. So much so that Panasonic is considering abandoning it

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