Zeekr comes with the very complicated challenge of breaking prejudices. You have reason to believe it

When someone asks me, I am very clear about where I think Chinese brands can hurt Europe: the “cheap” car. I put the latter in quotation marks because it’s not just about cars under 20,000 euros, I also think they have a chance in that type of product that gives a lot for less money than its rivals. Although, in that case, we are already talking about figures close to 50,000 euros. but there are some nuances here. It is clear to me that the bulk of sales of Chinese manufacturers in these first years They will arrive with models with a combustion engine. Either because they can make volume in markets like Spain, with a high rate of sales of low-end vehicles or because, due to the particularities of the tariffs imposed by the European Union, they offer very competitive cars in the triangle formed by price, equipment and electric range. Yes, I have more doubts in the electricity market. First, because these cars are subject to tariffs, which makes it difficult for them to compete on price. Secondly, because European manufacturers are starting to get their act together -heh- and the offer in all types of sizes, range and price is already more than interesting. Third, because the more the price of the car rises, I have the feeling that the customer takes less risk and the more he values ​​staying with the “old-fashioned” brands. Zeekr will play in a very complicated league. And yet, he has reason to think that he can gradually gain ground. We shouldn’t wait an emergence like that of BYD (four of the 10 best-selling electric cars last year in Spain were theirs) or Omoda/Jaecoo, which are building its sales around cars with combustion engines. I think they themselves are aware of them. But they have the muscle and the product to allow themselves a slow landing but with a view to prospering in the future. “We make exclusivity accessible,” said Lothar Schupet, CEO in Europe, in his presentation. A good starting range Zeekr arrives in Spain in the middle of a new expansive wave across Europe. If we have said that our country has been the perfect gateway for manufacturers who fight over price, the case of Zeekr is completely different. The company has been selling its cars for some time in the Nordic countries or the Netherlands, where electric sales are more advanced. Now it is time to make the leap to less consolidated markets, such as Spain. This has an advantage. The company is already rolling in Europe and has waited until sales have started to pick up more strongly. But they also have other incentives. The range already consists of four cars, of which only one of them will arrive in the coming months. The other three can now be purchased. This range also touches several styles. Zeekr He Zeekr It is a very interesting electric compact. During our contact with the company we had the opportunity to briefly ride it. It is a 4.43 meter car that has three versions. The basic one costs 37,137 euros and has a 49 kWh battery with 272 HP of power. Above there is an intermediate version with 340 HP of power and a 61 kWh battery. The most ambitious reaches 496 HP of power that is combined with a 69 kWh battery. The latter already stretches to 46,242 euros. The first two batteries are LFP and the largest is NCM. The last two steps move between 405 and 415 kilometers of autonomy, which allows you to travel with some peace of mind. The access version is limited to the city with its theoretical 330 kilometers of autonomy It is an agile car that does not feel as soft or as artificial as many other Chinese cars. It is complemented by an interior feel in the materials that is pleasant in general lines but above all with rear seats and a trunk that make it a very attractive proposal for families who move in an urban environment and who take one or two long getaways throughout the year. Despite its 400 volt architecture, it can go from 10 to 80% in just 18 minutes. Furthermore, there is something that I really liked about this car and that is its aesthetics. Its design differs from other Chinese cars that may be more similar to each other and this Zeekr X does seem to me to have a clear and defining image by itself. Above, the Zeekr 7 It is the family model. It is an SUV that is committed to interior spaciousness, especially in the rear seats, and that raises the level in terms of the interior appearance of the materials. It is a car that we were not able to test but it comes with 75 kWh LFP and 100 kWh NCM batteries. ITS 800 volt architecture allows it to go from 10 to 80% charge in 13 minutes and promises 615 kilometers of autonomy in its largest version. Inside, the Zeekr 7X is also committed to offering the best image in terms of quality perception. It is a car that will arrive loaded with technology with the latest active infotainment system, similar in format to what we see in Tesla. It is a car that starts at 52,500 euros with its single-engine (421 HP) rear-wheel drive version. Above, it combines this motor with the large battery, which would be the most balanced option or the longest autonomy (615 approved kilometers), costing 54,425 euros. The jump to all-wheel drive (two engines totaling 646 HP) means increasing the price to 62,250 euros. He Zeekr 7GT It is the car that will arrive in a few months. It is a sportier version with a family or style body. shooting brake. However, it will be a car that is slightly lower in price, starting at 45,675 euros in its cheapest option, with a 75 kWh battery and 421 HP of power and reaching 59,235 … Read more

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