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Cover letters were a treasure for recruiters, until AI turned them into wet paper

November 5, 2025 by usatoday24

AI promised to speed up the processes of staff recruitmentbut after a period of intensive use of AI by both companies and candidates, it has been shown that It’s more broken than ever. Further proof of this degradation are cover letters which, although before the arrival of AI models were a clear differentiating factor, are currently worthless, as a study by Princeton University and Dartmouth College has shown. Cover letters made a difference. The study ‘Making Talk Cheap: generative AI and Labor Market Signaling‘ carried out by Princeton researchers analyzed more than 2.7 million proposals on the Freelancer.com platform before and after the implementation of the LLM text generation models to create these cover letters. Their conclusion is that, before using AI, attach a well-written and to show interest and knowledge of the position and the company to which one was applying, considerably increased the hiring options because the recruiters perceived that this was a very capable candidate. Now they are wet paper. However, as the use of AI tools to generate these cover letters has spread, the appreciation of quality has improved so that candidates in the top 20% of writing skills were 19% less likely to be hired, while those in the lowest 20% increased their chances by 14%. In other words, employers stopped associating a well-written letter with a competent candidate. This has meant that the differentiating factor that a well-written cover letter previously provided has disappeared, reducing the curve of possibilities between the best-trained candidates and those who are not so well-trained. Letters submitted before the LLM models had a better chance of being hired than those post-LLM AI makes hiring more difficult. The effect observed in cover letters has been extended to other areas of personnel selection, since AI distorts real capabilities of the candidates. It is true that its use increases the perception of quality of the candidates, but as the average quality of the group increased, companies began to trust less in the information provided by the applications. He study ‘Does AI devalue communication? Theory and evidence of entrepreneurship and contracting at a global level’ carried out by researchers at Columbia University and Yeshiva, found a similar pattern in selection and entrepreneurship processes: access to AI reduced the accuracy with which recruiters identified the best profiles to fill a given vacancy by between 4% and 9%. If everything is good, nothing is good. For decades, a letter well tailored to the offer served as proof of interest and commitment on the part of candidates. In labor economics, this is known as “signalling”: the candidate conveys their effort through the quality of the text. Generative models have thrown that signal to the ground. The meta-analysis ‘The role of artificial intelligence in personnel selection’ concluded that the automation of selection processes with AI is eroding the traditional signals of merit that were transmitted through cover letters, emails or applications received by the hiring and human resources departments. In that sense, while it is true that AI has democratized competition in the job search, it has also made genuine talent less visible. Who is behind the algorithm? The current degradation of those “clues” that allowed recruiters to locate the best talent, forces us to look for new ways to evaluate candidates. As and as they pointed From the technological employment platform Manfred, the use of AI has multiplied the number of applications, but the perceived quality has not improved at the same pace. For this reason, many companies are choosing to implement more practical tests and face-to-face interviews in their selection processes. That is, eliminate from the equation the presence of AI for the last stage of the selection process. The unknown of this practice is knowing how much talent has succumbed to AI resume filtering prior to that first face-to-face interview. In Xataka | Jeff Bezos assures that there is a type of employee who can never be replaced by an AI: inventors Image | Unsplash (Vitaly Gariev)

Cover letters were a treasure for recruiters, until AI turned them into wet paper

November 5, 2025 by usatoday24

The “foodies” have turned the historic centers of Italy into hell, so the cities are getting serious

November 1, 2025 by usatoday24

Italy is at war. In a not so particular one that it shares with other countries and cities: the battle to stop mass tourism. He is trying with all his might through higher rates, entrance fees that they folded After initial success, a veto key boxes and even taxes on tourist dogs. Now, several cities have agreed on one thing: stop the ‘foodies’. As? Prohibiting the opening of new restaurants in historic centers. In short. Going through the historic center of any Italian city is like entering a culinary amusement park. There is not only restaurants wherever you lookbut these constitute a fair in which eye-catching posters appealing to tradition and artisans who prepare fresh pasta in front of the windows of the premises, like circus animals, are a constant. Now, cities like Rome, Turin, Florence, Palermo and Bologna have launched restrictions when opening new restaurants in their historic centers. Displacing the population. Although Italians love their traditional cuisine as much as anyone, they are getting tired of their city centers becoming theme parks. There are especially bleeding streets, like Via Maqueda in Palermo or Via del Pellegrino in Rome (to a lesser extent), which are basically a succession of premises. As he comments The New York Timeshundreds of new restaurants have opened over the last decade in just a few streets of those tourist spots, establishments that dress in tradition, but are not and displace the local population far from their homes. It is something that is seen in many other cities in the world in which the tourism is doing that the price of land rises in very specific points, also that of rents, and the locals see how traditional businesses disappear while others linked to that consumerism flourish. “We must protect the center”. In the case of Italy, the aim is to fight against gastronomic gentrification, which is replacing historical markets and local stores with businesses aimed at mass tourists, and they also want to protect the authenticity and daily life of citizens. But we also want to preserve tradition and diversity compared to more homogeneous or franchised models. Luisa Guidone, Councilor for Commerce of Bologna, comment that “the center must be protected, maintaining the mix of existing stores that allow citizens to have their daily experience when shopping.” Everyone makes their war. As we say, the prohibition or limitation on opening premises is not part of a national initiative, but rather of each municipality. In Palermo, new restaurant licenses have been expressly prohibited in emblematic areas such as Via Maqueda. In Florence, no new openings of bars, restaurants or any food establishments in more than 50 streets in the center and some peripheral ones. In the aforementioned Bologna, until June 2028, new projects aimed at commercial activities that want to open in the historic center and in Rome or Turin will be carefully studied. more of the same (especially around the Vatican). Then, there are exceptions. For example, Florence allows you to open establishments such as art galleries, bookstores or crafts, anyone that is not focused on mass hospitality. Not just food. But this goes beyond gastronomic gentrification. In it Corriete di Bologna we can read that the restrictions They imply that, until 2028, it will be prohibited to open new money exchange stores, call centers (which are telephone centers, Internet connection points and money transfer points) in the historic center, as well as “buy gold” or automatic cash machines.slot machine‘. Debate. Now, promoting something like this is complicated when tourism represents almost 12% of the Italian economy and the gastronomic tourism It is an important source of income. In fact, in the NYP article they include statements from tourists who only want to eat. Also those responsible for FIPE, the Italian Federation of Food and Tourism Companies, who point out that “sometimes, the Coliseum is an excuse for an American among a cacio e pepe and one amatriciana“In addition, it is criticized that each city is waging war on its own and there is no law promoted at the national level. In any case, as we said at the beginning, it is evident that Italy has a problem with this mass tourism that is displacing the population that really lives in those cities. Traditional businesses have closed or have been converted, going from selling useful foods for citizens to traditional dishes wrapped in a striking way for tourists. And finding the balance seems tremendously complicated. Images | Anna Church, Maxime Steckle, Matej Buchla In Xataka | “Fodechinchos free”: in a bar in Galicia, tourismphobia is being redirected against Spaniards from other regions

OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival

October 29, 2025 by usatoday24

Anthropic is nowhere near as well-known as OpenAI, but its AI model, Claude, is gaining traction almost unnoticed. Perhaps because he is doing it in a somewhat more opaque sector like that of companies. at least like this I pointed it out this summer a study by Menlo Ventures that certainly paints an interesting picture for this corporate AI war. Overtaking on the right. The data of that company venture capital companies reveal that at the beginning of 2023 OpenAI dominated the business segment with its AI models: it had a 50% share, when Anthropic barely had 12%. In July the situation had changed radically, and while OpenAI had reduced its share to 25%, Anthropic had managed to grow it to 32%. Source: Menlo Ventures. Companies bet on Claude. According to data from OpenAI itself, the company already has 800 million users. A small part of them already use a paid subscription, and that has allowed annual revenue to rise to $13 billion by 2025. Of them, 30% come from companies. Anthropic itself points out that revenues in 2025 will be about 5,000 million dollars – although they may end the year with 9,000 – but 80% of them come from business clients, whose number now amounts to 300,000. The difference is notable. The programmers, protagonists. The Menlo Ventures report further argues that there is one type of professional user that is especially important in those numbers: programmers. In fact, Anthropic’s market share among developers is 42%, while OpenAI’s is 21%. A priori and according to this data, the developers’ preference is clear: they like Claude more than ChatGPT—and specific products, Claude Code and OpenAI Codex—when it comes to programming. Source: Menlo Ventures. Companies pay more easily. This reality seems to make it clear that for business users the benefits seem to be clearer and that is why companies do not seem to have qualms when it comes to paying for subscriptions to these AI models. Not only in programming, but for example in legal or administrative departments is where ChatGPT or Claude can improve productivity and save work for professionals, who pay to be able to use these options without the limitations of free plans. Even Microsoft signs up. Anthropic’s reputation is making companies traditionally linked to OpenAI also want to start betting on its models. This is what happened with Microsoft, which in September announced that Claude would be available in the Copilot suite in addition to ChatGPT. Meanwhile, OpenAI conquers the ordinary user. OpenAI’s approach is quite different. Although it obviously has part of its business focused on companies, its latest movements are very focused on attracting the largest possible number of users. The launch of Sora 2 and its social network Sora, and the recent presentation of the ChatGPT Atlas browser – which of course can also be used by professionals – indicate this. But. The data that puts Anthropic in this excellent position among companies comes from the Menlo Ventures study, but this company is an interested party because one of the startups in which it has invested is precisely Anthropic. Not only that, it is a common criticism among Anthropic users that their models are comparatively more expensive than those of competitors like OpenAI. These conclusions from the Menlo Ventures study may therefore be subject to suspicion. Image | Fortune Brainstorm Tech 2023 In Xataka | Anthropic has seen what OpenAI is doing with its circular financing and has decided that you only live once

How wellness marketing turned a vegetable into a potion

October 28, 2025 by usatoday24

From time to time, the algorithm decides which will be the new elixir of eternal youth. He did it with him water with lemon, with coconut oil on an empty stomach, with shots of weed and with apple cider vinegar. Now it’s the beet’s turn. On TikTok and in wellness magazines is presented in format shot morning that promises energy, luminous skin, sports performance and—of course—preventing premature aging. But is it really the new miracle superfood or just another example of health marketing wrapped in scientific language? All part of social networks. In just a few weeks, the so-called beet shots —the traditional beet shots—sneaked into the breakfasts of influencers and wellness devotees. The nutritionist Itziar Digón, in an interview with Vogueargued that this vegetable is “anti-inflammatory, improves circulation and helps prevent premature aging.” His recommendation was simple: a small glass, about 250 milliliters of blended raw beets every morning, to “activate the production of nitric oxide” and strengthen the immune system. The proposal did not take long to go viral. On social networks, the story fit perfectly with that modern idea of quick and natural health: a miraculous molecule, a morning gesture and an almost immediate effect. The nitrates in beets, enthusiasts explained, are transformed into nitric oxide, which relaxes blood vessels and improves oxygenation. In practice, it promised more fluid circulation, less inflammation and extra energy to start the day. Under the promise. There is some truth behind fashion. Some studies —published in Frontiers in Nutrition either ScienceDirect— have seen that beet juice can slightly lower blood pressure or improve physical performance in certain cases, especially in athletes. Also Healthline explains that its red pigments, betalains, together with natural nitrates, provide a slight anti-inflammatory effect. Besides, according to WebMDthese compounds help reduce inflammation by removing reactive substances from the bloodstream and protecting cardiovascular health. In short, beets are healthy, rich in fiber, vitamins and minerals, and have real benefits for blood pressure and vascular function. However, it is one thing to include it as part of a balanced diet and quite another to believe that a morning shot will rejuvenate the body or strengthen the immune system. The other side The clinical studies are clear: there is no evidence that beets “prevent premature aging”, “reduce inflammation of the gut-brain” or “strengthen the immune system” directly. An essay collected in PubMed showed thatafter 13 weeks of regular consumption, no significant cognitive or metabolic improvements were observed. There is also no scientific basis to claim that it “detoxifies” the body. As we have explained in Xatakadetoxification is a function carried out naturally by the liver and kidneys; It does not blend in a blender. And, as if that were not enough, excess beets can have unwanted effects. According to Healthlineits high oxalate content can increase the risk of gout in predisposed people. So no, not everything natural is harmless. The pattern repeats. If the script sounds familiar, it is because we have already seen it with other express remedies. It’s not that beets don’t have benefits—they do—but because the discourse surrounding them exaggerates, simplifies, and generalizes. The mix of scientific jargon (“nitric oxide,” “microbiota,” “low-grade inflammation”) and aspirational testimonials builds an illusion of rigor that sells more than reality. Behind the craze for morning shots is something deeper than a vegetable smoothie: a culture that seeks quick, instant, and visually shareable results. In an environment dominated by immediacy, well-being becomes contained; and the content, an emotional commodity. The critical point. The beet is not the problem. The problematic thing is believing that well-being fits in a 250 milliliter glass. Incorporating it into your diet may be a good idea—because of its fiber, iron, and antioxidants—but it won’t magically make you age slower or make your cells work better. So, if you really want to take care of your body, it’s better to stick to the usual things: eat a variety of foods, move, rest and not believe everything that shines magenta in your feed. Image | FreePik Xataka | Silicon Valley’s silent obsession is not AI: it is beating death

A 4.4 million-year-old ankle has turned the history of bipedalism and everything we knew about our ancestors upside down.

October 24, 2025 by usatoday24

The origin of human bipedalism, the ability to walk on two legs, is one of the great debates in science today. For decades, scientists have wondered what the last common ancestor we share with us was like. chimpanzees and its characteristics. Now an ankle bone has ended up giving us the key we were looking for to rethink everything what we knew about our ancestors. The study. Published in Communications Biology and as the protagonist a 4.4 million year old ankle bone that belonged to a Ardipithecus ramidus. a hominid which was discovered in Ethiopia and which gives us many data about the history of human evolution. And this is because the conclusion is surprising: the ankle of this ancient hominid has surprising similarities with those of modern chimpanzees and gorillas. Something that makes us think that humans evolve from an ancestor similar to African apes, which makes us wonder about how and why we began to walk upright. The great debate. He Ardipithecus ramidusor “Ardi”, is essential in this case. It lived 4.4 million years ago and already displayed hominid characteristics, but combined primitive features such as a prehensile, ape-like big toe with human-derived features in the pelvis and skull. This is what suggests right now that an “early form of bipedalism” was used. The key is in the morphology of the talus, which in Ardi resembles that of African apes more than that of any other fossil hominin analyzed. The objective in this case is to know how our ancestors moved on the surface, but they also climbed trees vertically. This suggests that it made use of both early bipedalism and skills typical of arboreal life, placing Ardi in an intermediate position between Australopithecus and the great apes. And this bone is the fundamental key to knowing how the evolution to bipedalism took place. The challenge. This finding broadly challenges the traditional model of human evolution, which assumed that the last common ancestor with chimpanzees was a generalist and arboreal ape, alien to terrestrial life and bipedalism. New evidence indicates that humans most likely evolved from an African ancestor specialized in vertical climbing and also had plantigrade terrestrial locomotion. That is, with the soles of the feet completely supported like current gorillas and chimpanzees. A true hybrid between the two automotive models. The authors maintain that several lineages (humans, chimpanzees, bonobos and gorillas) share a past adapted to mixed life between trees and soil. The subsequent evolution of bipedalism would have been built on that basis, little by little modifying the anatomy and locomotor abilities to stop climbing trees and move on to what we now all use in our daily lives. Its implications. The morphometric data of the ankle of Ardipithecus demonstrate the presence of a structure designed to “push” when walking and improve balance, but without completely losing the ability to grip. The evolutionary process towards complete bipedalism was much more gradual and less linear than what had originally been proposed by experts. Furthermore, the most recent studies not only focus on the talus, but also on the metatarsus and pelvis, confirming that Ardi could walk upright during his short journeys and return to trees to climb and take shelter. This duality is key to understanding how our ancestors adapted to different environments and ecological pressures. What changes. The hybrid anatomy of Ardipithecus ramidus dismantles the chimpanzee ancestor myth, and presents a new branch on our human evolutionary tree. Far from being a rarity, Ardi represents an example of evolutionary transition and the complexities that may exist in the origins of our species. Thus, scientists propose abandoning this concept of a straight line in evolution and embracing an adaptive mosaic between different species. Images | Wikipedia Satya deep In Xataka | The skull that changes everything: a million-year-old fossil suggests that ‘Homo sapiens’ did not come from Africa

OpenAI has turned the global economy into Russian roulette with a single bullet: AGI

October 22, 2025 by usatoday24

2025 is being the year in which OpenAI has ceased to be a technology company and has become a black hole that attracts capital, expectations and the destiny of companies that move billions, with a ‘b’. Sam Altman has designed a scenario where there are only two possible outcomes: AGI for them or collapse for everyone. Why it is important. OpenAI’s valuation has reached $500 billion as an unlisted company. It has moved more than a billion (also with ‘b’ and it is not a false friend of “billions”) in deals in recent weeks. Those figures only make sense if they get the AGI (Artificial General Intelligence). If not, everything explodes. The panoramic. A year ago, a round of 6.6 billion It seemed like an astronomical figure. Nine months later, 40 billion. Now we talk about 100 billion with NVIDIA. And so naughty. When we reach these magnitudes (and they are repeated) we stop talking about simple capital injections and talk about binary bets on the future of the world economy. The problem is that these figures have dragged other giants to the same precipice. The backdrop. Microsoft was the first to get hooked. Then he considered divorce and since then They are still together, but sleeping in separate beds. Furthermore, OpenAI has achieved something more dangerous: chaining Oracle, AMD and above all NVIDIA, the most valuable company on the planet on the stock market. If OpenAI clears its throat, all NVIDIA knobs jangle. And if NVIDIA falls, it drags down the S&P 500. The domino effect would reach pension funds, corporate spending and the US GDP. And from there, a chain effect for the economy of the rest of the world. behind the scenes. NVIDIA is not only funding OpenAI, it is also guaranteeing some of the debt the startup needs to build its own data centers. Is circular money: NVIDIA sends money in exchange for shares. OpenAI uses it to rent chips from NVIDIA. And those contracts allow NVIDIA to take on more debt to continue financing OpenAI. A loop that only works as long as the music continues playing. When the Titanic began to sink, the orchestra’s musicians were forced to continue playing. Yes, but. AI already works. It is already transforming sectors. Nobody doubts it. You don’t need to be AGI to have value. The problem is that OpenAI does need AGI to justify these insane valuations. They have set up a structure where any slowdown, any sign of doubt, will trigger panic. The money trail. Altman has found in Masayoshi Son to the perfect partner. The SoftBank founder has a history of big bets blowing up and miraculous saves (Alibaba, ARM). The Altman-Masa combination is a capital cannon pointing skyward. But it is also a detonator: if they fail, the explosion will be proportional to the ambition. According to Altman’s analysis, OpenAI has to beat Google before the latter’s TPUs hit the market and change the rules of the game. That’s why the rush. That’s why Atlas. That’s why the agreements with Broadcomconversations with Intel, promises to AMD. It’s not just about building the best AI, it’s about surviving until you get it. The big question. What if another macroeconomic event stops everything before superintelligence arrives? OpenAI is racing against the clock, it needs AGI before the economy trips over its own shadow. Meanwhile, the market rewards these alliances with instant increases. Oracle has multiplied its value just by announcing agreements with OpenAI. Capitalism of expectations: benefits are no longer needed, only promises of a future that does not yet exist. The same thing happens to others because OpenAI is the new King Midas. Decisive moment. This is no longer a bubble that can burst. It is a bet that can fail. And the difference matters. A bet drags down everything around it. OpenAI is already too big to fail without causing a cataclysm. Which makes it probable an Intel-type state bailout if things go wrong. Altman knows that many AI companies will disappear when the euphoria ends. Only the largest will survive. OpenAI plays at being so big that it has to be rescued. It’s already happened with the dotcoms‘. It can happen again. OpenAI has forced a binary scenario: either we achieve AGI or we face a brutal recession. AI works, transforms, improves processes. But that is no longer enough. We need trillions in value created. And if they don’t arrive in time, the collapse will be rapid. And ugly. In Xataka | AI is giving a second youth to unexpected actors: the old guard of enterprise software Featured image | OpenAI, Alexander Gray

No, China has not turned off the tap on batteries for electric cars. The reality is much more complex

October 17, 2025 by usatoday24

China is, to the electric car, the child who arrives with the ball after having a snack. He is, in fact, the boy who has the ball, a regulation soccer field at home and lets in whoever he wants when he wants the most. Or that’s what we might think if we take into account its leadership in the supply chain, access to rare earths and battery production. The last step is to maintain greater control over lithium and, in the future, solid-state batteries. But to what extent is it true? The latest. A few days ago, China announced important changes when it comes to its exports. Among them, he confirmed that he was going to monitor the licenses that allow the export of vehicleswhich was understood as a way to prevent manufacturers without experience or infrastructure in the destinations from selling cars that they later cannot service. In the same way, has announced restrictions to the export of rare earths. My colleague Javi Márquez explained that “the country will be able to decide what is exported, to whom and for what purposes, under national security criteria. Applications for military purposes will bein principle, denied, while those related to semiconductors or artificial intelligence will be examined on a case-by-case basis. The last movement is related to the exports of batteries for electric cars and the music points to a similar melody. Starting November 8, licenses will be issued to export lithium batteries and graphite anode material compounds. Once again, it points to issues of national security and response to protectionist policies in USA and Europe. No batteries or equipment. With these new licenses, China will control both the finished product that is intended to be exported abroad and the equipment necessary to produce these compounds outside its borders. In summary, the following is controlled: Lithium batteries, cells and battery packs with a density greater than 300 Wh/kg. The equipment and technology to produce the above items. Iron phosphate and lithium needed to produce cathode materials. Also nickel-cobalt-manganese hydroxide and nickel-cobalt-aluminum hydroxide and lithium-rich manganese-based cathode materials. The equipment to produce all these compounds. Graphite anode materials The equipment necessary to produce them. The reaction? Numerous experts They have emphasized that these new licenses have the true objective of reducing and limiting exports to stop the advance of Chinese competitors in the electric car industry. Investors have understood the same and in Reuters They reflected the consequent fall in the stock market of giant battery producers such as CATL but also of vehicle manufacturers such as BYD. In South China Morning Post They also mentioned China’s intention to maintain its leadership in the electric car market. Putting the magnifying glass. But is it true that China is doing everything it can to torpedo its rivals? According to the International Energy AgencyChina manufactures three out of every four batteries for electric cars. However, the limitation of a density greater than 300 Wh/kg is not coincidental. Walter Zhang, senior analyst at Fastmarkets, points out that batteries for electric cars are really not in danger. “The policy ensures that the export and sales of NCM (230-280 Wh per kg) and LFP (160-210 Wh per kg) batteries for electric car application are not affected,” explains in this article. And he points to another point of view: “the measures may be more aimed at restricting smaller companies from entering into technology exchange agreements with Western partners.” Module and pack production equipment is not under this new regulation either, so It won’t impact that much either. in production abroad. So? If the majority of electric car batteries are not affected, what is the point of these restrictions? Everything indicates that there are two ultimate intentions when it comes to lifting this tighter control over the batteries. The first is to increase control over the export of batteries that can be used in military vehicles. In an increasingly tense international context, the State is guaranteed to have greater knowledge of who wants and can export but also in what quantities and for whom. The second thing is that as investments in research bear fruit, the next step should be the production of denser batteries. Batteries that would store more energy in less space. And there, the solid state batteries they are projecting themselves as the great leap in quality in the electric car market. Solid State Batteries. Solid-state batteries promise to be the definitive big leap for the electric car. With them, the manufacturers claim, an electric car will be able to travel more than 1,000 kilometers between recharges. They are also more powerful, safer and will suffer less degradation caused by charging cycles. Nothing sounds bad except that producing them is, at the moment, extremely expensive. Both companies and Toyota has already been lowering its expectations pointing out that it will be a type of compound that can only be included in vehicles with a very high price range. Again, ahead. And although Toyota says it has made progress in these compounds, Nissan has been researching them for years and Mercedes says it already has one (which obviously cannot scale) it seems that Chinese manufacturers once again have the lead. MG assures be very close to mass producing them. BYD too ensures that it can put them on the market in the short term. And beyond the promises, NIO has demonstrated that its semi-solid state battery (a previous step before reaching these energy accumulators) can travel a thousand kilometers without stopping to recharge. China controls the supply chain of the materials to produce these batteries but also the equipment that can produce these compounds. It seems that the measure is aimed at putting obstacles in the way of mass production of an innovation that can change the automobile market. free way. As we have seen, control over exports opens the door to selling current batteries for electric cars outside the country. It makes sense, now that Chinese companies like CATL have reached agreements with giants like … Read more

pop artists have turned suspense into the best marketing

October 16, 2025 by usatoday24

Rosalia is one of the Spanish artists who has best understood the value and possibilities of social networks and internet to promote your work. He has thus perfected a time management strategy for his announcements based on leaving subtle clues about his upcoming works so that his fans immerse themselves in speculation and constant analysis. But she had never been so enigmatic and it had worked so well for her as with the publication of the sheet music of what could be one of her next songs. Allegrissimo. The unpublished scores are for a melody titled ‘Berghain’, and he has shared them through your newsletter on Substack. Speculation immediately arose: the score suggests a possible turn in her musical style towards arrangements for strings, which increases expectations about her next album, still unannounced, and which may take the artist into unexplored musical terrain. The “leak” was followed by posters in the Plaza de Callao in Madrid, with his face immersed in musical figures and staves. What is Berghain? But there are more meanings. Berghain is the name of a highly prestigious techno club in Germany, which is considered “the current techno capital of the world”, which somewhat contradicts the idea of string arrangements. A red herring? In any case, the score is written on printed pages by the German G. Henle Verlag. After shipping, changed your Instagram profile picture and tweeted “LUX: LOVE” before deactivating your account. Fans assume that ‘LUX’ will be the title of their new album. The fans play. The most interesting thing about the release of the score has been that numerous followers have been encouraged to interpret the piece with various instruments, sharing their versions on social networks, especially on TikTok. The result is fascinating, with fans giving their versions of the melody with violins, pianos, flutes and even accordions. The Twitter account @elojoquetodolov has compiled the best, including interpretations of a second page of sheet music that the artist later sent. A success before leaving: the precedent of ‘Desphá’. In July 2022, when Rosalía sang her new song, ‘Despechá’, at the WiZink Center in Madrid, it had not yet been released on platforms or for sale. But the 15,000 people in the pavilion knew it. Rosalía, knowing how to handle this type of circumstances in her favor, quickly polled the public about the best title for the song and invited 20 people who knew the choreography to dance… on social networks. When the ‘Motomami’ tour began in Spain, in Almería, no one knew it, but the videos of the concerts running around the internet did the rest. That and 35 seconds of the song that Rosalía uploaded to the internet mid-tour. By the time he arrived in Madrid, influencers like María Pombo had spread it and made it a success. They are decisions like this, and masterful information dosage strategies, like the one that accompanied the release of their album ‘Motomami’ which has turned it into a study center for marketing experts and pop sociology. Rosalía is not an isolated case. There have been multiple examples of artists using the internet and social media to create puzzles, games with fans, and cutting-edge marketing to generate buzz. BTS: For the release of ‘Dynamite’ in 2020, BTS created a web page with multiple countdowns with different dates, without showing clear information. Each countdown gave way to exclusive content such as pre-purchase links or visual previews. This tactic kept the public’s interest for an entire month before the album’s release. Taylor Swift: ‘Reputation’ (2017) was promoted with a complete deletion of his Instagram, followed by cryptic images and symbols, such as snakes, that anticipated a dark turn in his image. This strategy was also carried out by Beyoncé in the releases of Lemonade (2016) and Renaissance (2022) with network deletion and cryptic messages. Although Beyoncé already knew what she was doing since 2013, when she released her self-titled album without any prior promotion, breaking traditional patterns. Ed Sheeran: For her song ‘Bad Habits’ in 2021, she created a Snapchat filter with digital fangs, encouraging fans to interact with them and create their own content. Frank Ocean: Known for his secretiveness and his use of absence to create buzz, he disappeared from the public scene for years before releasing his acclaimed ‘Blonde’ in 2016. Before that, he broadcast a live video on his website for several days, showing a figure building a ladder in a warehouse. Sabrina Carpenter: In 2018 he deleted his Instagram and for the release of ‘Short n’ Sweet’his team designed a campaign full of “Easter eggs” with clues and teasers. Before the release of ‘Man’s Best Friend’, he hosted secret listening sessions in Los Angeles and New York, allowing a select group of fans to hear it before anyone else. In promoting his song ‘Manchild’, he launched a campaign with eye-catching and enigmatic advertising posters in strategic places, with minimal and cryptic messages such as “Hey men” and “Amen”, Daft Punk. Of course. In Xataka | Rosalía and appropriation: why “Malamente” is accused of stealing from gypsy and Andalusian culture

MercurySteam was the ambassador of Spanish video games. Until a sales failure turned the offices into hell

October 15, 2025 by usatoday24

For years, they were a key reference in the history of video games in Spain. MercurySteam achieved something unusual: programming high-budget games from such beloved classic franchises as ‘Castlevania’ and Metroid from its country of origin. Its international expansion ambitions shone from the studio’s first steps, but have been overshadowed in recent years by complaints from former studio employees who denounce a suffocating work environment and a policy of crunches to meet deadlines. We review the history of MercurySteam from its glorious first steps to the latest revelations about its work dynamics, and that says our colleague Blissy in 3DJuegos. Twenty-something years of ambition. MercurySteam was born in 2002 in San Sebastián de los Reyes, formed by several former members of Rebel Act Studios, creators of an absolutely foundational game in the history of Spanish soft music: ‘Blade: The Edge of Darkness‘, precursor of the soulslike very advanced technology for its time. Determined to demonstrate that our country could compete in the international video game league, they started with a couple of modest but notable titles: ‘American McGee presents: Scrapland’ and ‘Clive Barker’s Jericho’. The Castlevania phenomenon. The real turning point for MercurySteam came with ‘Castlevania: Lords of Shadow’ in 2010, a 3D reformulation of the classic Konami franchise that was born as a stand-alone game and was later adapted to fit into the legendary vampire slayer saga. It was produced with the help of Hideo Kojima and for months its affiliation to the saga was hidden so as not to damage sales of other installments in development. After considerable commercial and sales success, the studio completed the trilogy with ‘Mirror of Fate’ (2013) and ‘Lords of Shadow 2’ (2014), establishing itself as a triple-A developer. A parenthesis. After Castlevania, the studio went through a transition phase. In 2017 they released the ambitious ‘Raiders of the Broken Planet’ (later renamed ‘Spacelords’), a shooter cooperative free-to-play with which they entered the model games as a service. The result was a more discreet success than their previous works, and MercurySteam had to consider a new twist in their plans. This would arrive with a twist similar to that of ‘Castlevania’: revitalize a classic franchise. In 2015 it was learned that MercurySteam had been working on a ‘Metroid’ prototype for Wii U and 3DS. It was not a job in vain: it ended up crystallizing in ‘Metroid: Samus Returns’ (2017) for 3DS, a very well-received remake of the classic ‘Metroid II’. This collaboration with Nintendo progressed into a completely original game, the brilliant ‘Metroid Dread‘ (2021), one of the best games in the Switch catalog, and which marked the long-awaited return of the saga to the 2D perspective after almost two decades. Since then, there have been changes in the studio: the Nordisk Games group acquired 40% of the studiowhich allowed the team to continue growing and tackle new projects. And they have even released a new video game this year, ‘Blades of Fire‘, a third-person RPG that was received with indifference by critics and did not meet sales expectations. It was this puncture that started, since January 2025, a series of measures that have turned MercurySteam, according to former employees interviewed by 3DJuegos, into an example of bad professional practices. In fact, the crisis started somewhat earlier: Already in 2020 MercurySteam had problems. Culture contrary to teleworking, offices with conditioning problems (for example, with very little lighting), poor internal communication, chaotic production and uncredited developers. Everything got radically worse in January 2025, when the company implemented the DIJ (Irregular Distribution of the Day) in some departments, allowing one hour of extra work per day (9 hours, maximum 45 per week), justified by “production needs.” In May, the month of the game’s release, several departments saw their working hours increased to 10 hours a day in total, a change that was managed in a highly criticized manner by employees. Among other problems, communication was always verbal, never in writing; Human Resources presented these hours as mandatory; there was constant appeal to the emotional and the “team spirit”; Teleworking and vacations were banned; and names were taken of those who rejected the measures. On May 8, two workers are fired just before the end of their trial period, one for refusing to work overtime (due to his partner’s risky pregnancy) and another for asking for written explanations. It would only be the beginning: after the failure of ‘Blades of Fire’, fires 18 workers in three days. One of them, a worker on mental health leave who suffered harassment from her boss while on leave, is fired when she returns. Although he thought about suing, he ended up withdrawing the lawsuit out of fear after threats from the company. In September, MercurySteam begins a phase of control and censorship of its employees, where all non-work communication channels are eliminated, “random audits” are announced, rest areas are eliminated, common spaces are reduced, and clocking turnstiles are installed in the kitchen. An entire policy of terror that continues until September 29, when makes the complaint public describing all these facts. Apart from a suspicious maneuver (an anonymous statement, supposedly from workers, but none of those interviewed by 3DJuegos know where it comes from), MercurySteam has implemented the 9 hours of the DIJ intermittently and tries to wash its image with job offers that They paint a much more positive atmosphere. But the worst thing is that there is a “sad and overwhelming” atmosphere in the company because, as one of the witnesses says, “the best thing Mercury had was the atmosphere… they are destroying the only good thing about the company.” A sad parenthesis for a company that was a leader in the sector and is going through a major image crisis due to something as essential as not knowing how to manage a crisis. In Xataka | There are authentic Spanish guerrilla studios programming games for NES: ‘Malasombra’ is the latest example

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