tiktok

The trend of adding protein to coffee was born on TikTok. And capitalism has taken note of this “functional coffee”

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Drinking coffee is a very personal thing. You can do it because you like its flavorbecause you want to take advantage of its health benefits or even because you want that caffeine ‘shot’. It is also a social drink with that classic “let’s have a coffee”, but in recent years, coffee has also become a functional drink. Reason? The need to add protein to everything. And coffee chains have not been slow to surf the trend. The ‘profess’. Proteins are one of the pillars of a balanced dietbut if we do intense and regular sports, its intake becomes essential. The ideal is to get it from food, but protein powder (whether vegetable or whey) It is a quick and easy way to increase daily grams. The “normal” thing is to have a smoothie, but in 2021 a trend appeared on TikTok: the ‘teacher‘. Basically, it is the combination between ‘protein’ and ‘coffee’ and it is what you are imagining: enrich a coffee with protein powder. Hacking coffee. Named As ‘broistas’, a term that can be somewhat derogatory and combines ‘gymbro’ with ‘barista’, there were those who went directly to a cafeteria, ordered a long coffee and mixed it with their protein shake. Here the search is to convert coffee into a strictly functional drink that provides caffeine that allows you to perform more during the training session, burn more fat if that training is going to be cardio and add a few more grams of protein to the daily count. Dutch Bros menu Dutch Bros.. Evidently, coffee shops have taken note. The entire food industryIn fact, she has been on the protein diet bandwagon for years, with very particular labeling and higher prices in foods that have one or two more grams of protein per 100 grams than the unenhanced version (which is a ridiculous amount). And, as we say, the coffee shops have not wanted to miss that train of body worship. If people come, order a coffee and add it to their proteins, why not offer the combination directly? Thus, at the beginning of 2024, the coffee chain Dutch Bros. -very direct competition from Starbucks, at least on US soil- launched a series of protein drinks. Coffees like the Salted Caramel Protein Latte or the Salted Caramel Protein Mocha have 20 grams of protein and no added sugar. The key is their reduced-fat protein milk to which they have added proteins -casein-, and little by little they have been opening the range of protein versions of their most popular coffees. starbucks. Also in the American West, but somewhat further north, this protein coffee thing resonated. Starbucks wasn’t going to stand by while customers demanded something the competition was already offering, and just a few weeks agothey launched a protein drink line within your menu. It depends on what you choose, but there are milk foam options that provide about 15 grams of protein per drink in a large size, to others that use milk with whey protein that provides between 30 and 35 grams of protein per drink. As is logical at Starbucks, there are plenty of drinks available to choose from and it doesn’t look like it’s going to be a fad: it’s here to stay. Tressie Lieberman is the company’s chief brand officer and commented that it is something that “responds to the growing demand for protein by consumers.” And other companies are preparing their strategies, like Peet’s Coffee with its ‘Vitality Menu‘ with protein lattes. Necessary? I know esteem that the market for this functional coffee is valued at 4,000 million dollars and that it will reach more than 14,700 million by 2034. It is the consequence of that aforementioned cult of the body, especially in younger consumers, because it is an aid to reach the necessary grams of protein in a simpler way. However, there are those who are skeptical. Eating protein, especially if you practice sports, is fine, but nutritionists already warn that, while an essential nutrient, protein “should not be treated like fairy dust that we sprinkle on everything.” In the end, it all depends on each person’s nutritional needs and how convenient a shake is… or the pleasure of getting that protein from food. Images | Xataka, In Xataka | In the 16th century it was believed that coffee was a satanic drink. So Pope Clement VIII decided to “baptize” him

The dangerous Tiktok fashion that can destroy your smile

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Have perfect teeth with a good aligned and especially completely white It is not easy to get. But given this aesthetic need, there are many products that have been viralized that promise rapid dental whitening, ‘natural’ and under cost that They have been viralized in networksand everyone has in common that they use activated carbon. A product that has flooded the market, but that According to experts Consulted by Infosalud can have a completely contrary effect. Miracle. We all want to have a miraculous solution for our problems, and above all it does not cost us too much effort. In this case, activated carbon tooth pastes seemed ideal to have the perfect smile without having to go through the annoying dental whitening that they can do to us in a specialized clinic. But, as the saying goes, ‘the cheap is expensive’. The product. Activated carbon is a very porous black powder that is obtained from materials such as coconut shell or wood. In a classic way it has been used In the hospital sphere Because of their ability to absorb toxins, so it has been used to treat those who suffered an poisoning produced for example by a drug overdose, as it has surely been seen on some occasion in a film or series to be very appealed. And using this property of ‘entrapment’ is where marketing lies behind that activated carbon can be the perfect bleach. They precisely sell it through the ability to ‘catch’ ‘and eliminate teeth spots, leaving them whiter. Reality. Despite its great popularity, there is no solid scientific evidence that supports what the influencers say. An article published in 2023 entitled “Effectiveness and abrasiveness of activated carbon as a bleaching agent: a systematic review of in vitro studies” wanted to give a little light. After analyzing 208 articles on this matter, they could conclude that dental pastes based on activated carbon have a lower bleaching effect “than other alternatives and can be considered as less safe due to their high abrasive potential.” Also the American Dental Association (ADA) opted for making an article where literature on this subject is analyzed, and saw that abrasive nature is a big problem. The consequences. Having an abrasing effect causes enamel wear irreversibly, since it is not regenerated. And once the enamel is wearing up, the dentin is exposed, an internal yellowing layer, which can cause precisely an opposite effect to the one who wanted to be: perfectly yellow teeth. But ending this protection layer makes the tooth nerve more exposed, which makes an external stimulus such as cold or heat the sensitivity increases much greater. This is something similar to what can be felt after finishing a dental whitening treatment in a clinic. The negative effects do not stay here. The rough texture of coal can irritate the gums, causing inflammation and even gingival recession. And if we also add that many pastes with activated carbon do not have fluoride, we can also find long -term decay. The experts. They have a fairly unanimous opinion regarding the use of this type of products. As Infosalus collects, the president of the Council of Dentists of Spain points to these pasta “do not eliminate spots, or bleach the enamel in a quick and economical way.” But it adds to “the use of activated carbon in the teeth can mean serious oral health problems.” Safe alternatives. In the case of wanting a smile as if Photoshop had been done, it is best to go to a dentist to receive the best tips. In this case, advice on treatments that have been scientifically tested may be received. For example, there are whitening pasta that do have evidence when using polish agents such as carbamide peroxide or hydrogen peroxide in low concentrations that are completely safe and effective for daily use and have the support of health authorities. Images | Tony Litvyak Chris Slupski In Xataka | We are a little closer to fulfilling the dream of the dentists: teeth that grow again

Openai has just presented Sora 2 with own Tiktok -style app. This is outlined a new wave of viral videos

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You open the mobile and, in a few seconds, you see yourself inside a scene that did not exist a minute ago: you are the protagonist of a clip that seems really shot, with movements and rebounds that feel coherent. Mechanics has no mystery, you record a brief take to capture your voice and face, and the app “place” on stage. The striking thing is the feeling of control, you can chain planes and maintain the state of the world without anything falling. There begins the game of Sora 2. To understand what Sora 2 supposes to look back. The road opened in 2022, when Chatgpt He placed the generation of text at the center of the technological debate. That impulse gave way to image models and, in February 2024, to Sora’s first versiona prototype that already showed permanence of objects and some visual coherence. The competition soon react: Runway with his Gen-4 and other projects marked the pattern of a market in full boiling that now receives a new chapter. What’s new in Sora 2. Openai describes this model as a jump comparable to that in its day GPT-3.5 was for the text. The big difference is in physical loyalty: if a ball fails the hoop, bounces on the board instead of teleporting, a common error in previous systems. You can also maintain the status of a scene between plans and follow more complex instructions. In addition to video, it generates voices, effects and sound landscapes, which makes it a much more complete video-audio tool. The app: Cameos, Remix and Feed. Together with the model An application arrives Designed to use it social code. After a rapid face and voice verification, the user can be inserted as cameo in any scene and share the result with their contacts. The app allows you to remix videos of others and navigate a Feed which adjusts to preferences through natural language. Openai ensures that the experience is designed to encourage joint creation, not passive consumption, and that it opens under invitation in iOS. Welfare and security: controls and limits. The company led by Sam Altman He insists that his application does not seek to catch the user in an infinite scroll. It is designed to prioritize known people and encourage creation more than consumption. Base restrictions are applied for adolescents, as a limited number of generations and stricter permits in cameos. To this are added parental controls from chatgpt and the possibility of revoking any use of your image. There will also be human moderators for cases of harassment. Is it free? As we say, the application of Sora 2 gradually opens in iOS, with an initial deployment in the United States and Canada. Openai promises to extend it to more countries, although for now it is not available in Spain. Access requires invitation and can also be requested from the Sora.com website. The service starts free of charge, with use limits that depend on “the computing capacity.” In addition, the subscribers of Chatgpt Pro, the 200 dollars per monthThey have access to a Sora 2 version with higher quality, and the company plans to enable the model via API. Some failures remain. Among the spread examples appear anime fighting, explorers that shout under a snowbird or acrobatics that respect rigidity and flotation. The model manages to give the impression that the failures belong to the character himself, not to the algorithm. It also allows you to insert a real person into a scene with recognizable voice and appearance. Even so, Openai admits that errors abound and that general coherence is far from perfect, although it considers that the progress with respect to Sora 1 is evident. Sora 2 raises a scenario in which videos cease to be just a consumer product and become a shared game space. The key is in that ability to turn anyone into the protagonist of a clip ready to circulate. It may be a fashion of short duration or inaugurate a more participatory creativity stage. What seems clear is that Openai has returned to place the focus on the daily user, with a proposal designed to trigger waves of viral content. Images | OpenAI In Xataka | Chatgpt is already able to buy things for you: OpenAi has just launched a missile to the Amazon flotation line

The “Tiktok template” marks the way to follow for the rest. It is the formula for Chinese technology to enter the United States

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The agreement of Tiktok For the application to remain in force in the United States It is making begg. It is not for less, because it is in the core of a great Commercial War between the US and China. In addition, it also represents something that goes far beyond the application itself or its operation: it establishes a model that could open the doors to other Chinese technologies to operate in US territory. How Tiktok would survive in the United States. According to the leaks of the Wall Street JournalTiktok will operate in the United States through a new company controlled at 80% by US investors such as Oracle, Silver Lake and Andreessen Horowitz. The remaining 20% ​​will remain in the hands of Bytedance and other previous shareholders. The key is that the US government will have a direct seat in the Board of Directors of the new company. Why is it important. Until now, Chinese technology companies in the United States only had two options: being prohibited or selling completely American competitors. This “Tiktok template”, as Kevin Xu, founder of the Newsletter Interconnected, mentions it, introduce A third way: technological licensing under American majority control. As the expert explains, “this model opens the door for more critical, strategic and advanced technologies to flow from China to the United States.” The real award. Beyond Tiktok, this model could be applied to sectors where China dominates the global supply chain. Let’s think about byd wanting Sell ​​electric cars in the United States, Catl supplying batteries To American manufacturers, or Hesai distributing Lidar systems to robotics. These are technologies where Chinese companies have a considerable technological advantage and are ready to deploy today, while US alternatives could take years to be available on a large scale. The rules of the game. To work, xu Explain That Chinese companies will have to accept staying with a minority and passive participation, renouncing part of the commercial benefits in exchange for the “privilege” of selling in the US market. They must also find the perfect mix of politically related investors and companies with the White House to assemble the company that is responsible for managing the product in the United States. Between the lines. “This was a purely political problem from the beginning, so it could only be resolved with a political solution,” Recognize XU himself after years chasing the case of Tiktok. The analyst explains that neither technology, nor national security, even the laws matter. According to Xu, what works is to identify the most powerful figures and tie them in a network of conflicting but attractive interests that is difficult to reject. And now what. The Tiktok agreement, which Trump He says he will confirm this Friday With Xi Jinping, he could mark the beginning of a new era in technological relations between the two countries. That Tiktok continues in the United States is a decision that will not leave anyone indifferent, both for supporters and detractors. The template is ready, now we need to see who uses it first. In Xataka | The United States and China seem to compete in ia. The reality is that they play completely different sports

China has made Tiktok a currency

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Madrid has been the place where something historical has happened. Something unpublished. The first “technological barter” of the new commercial era between the United States and China. Both powers have agreed a frame (one “Framework “) For Tiktok to pass to American control. The difference is what each part has decided to communicate to its citizenship, although we have heard the rest of the world. And that says a lot about the priorities of each country. Why is it important. China has turned Tiktok into the horse of a chess where he no longer gives technological concessions, but changes them for economic access. US Treasury Secretary Scott Besent has confirmed the “Frame for an agreement on Tiktok“, But the real conditions will be known when the call between Trump and Xi Jinping arrives next Friday 19. Between the lines. The statements of both countries show divergent strategies: The United States focuses on national security and property. China Emphasize the “Chinese characteristics” of the algorithm and the “intellectual property rights”. This difference is not accidental: China is establishing that its technology has commercial value, not just regulatory. The time chosen to announce antimonopoly research against Nvidia is not coincidence either. China He has accused Huang giant to violate competition laws related to Its acquisition of Mellanox in 2019. He Timing He speaks for himself: in Madrid he was negotiating about Tiktok, but China also wanted to remember that he also has ways to pressure US technology companies. The context. This is the fourth round of conversations in four months between the two world economic powers. The American tariffs to Chinese products They have oscillated between 145% and current 30%. China maintains 10% on US products. The next tariff pause expires in November. Two months seen adding urgency and pressure to negotiations. Growing pressure. Research to Nvidia is the best example of an uncomfortable new reality: Western technology companies depend more on China as a market than China of them as suppliers. China represents 13% of Nvidia’s total salesand the company has failed to send Your H20 chips specifically designed for the Chinese market for US regulatory obstacles. Evolutionary. The Tiktok agreement could sit for a precedent for future technological negotiations. China has indicated that you could license intellectual property rights, including algorithms, instead of completely transferring technology. This model would allow a certain control over technology while meeting the US demands. And now what. Commercial details are still a secret, but some analysts cited by BBC They suggest that Oracle could be part of the buyer consortium. The fire test will be whether the agreement manages to give a folder to concerns about national security, or if you simply make up for changes in paper property. The next commercial conversations, scheduled for a month, will determine if this technological exchange model by economic access extends to other sectors. China has already shown that you can use its antitrust regulations as a pressure tool. And that makes the Chinese market a commercial weapon as effective as US tariffs. Outstanding image | Solen Feyissa In Xataka | China has been hoarding copper for months. And the rest of the world are dedicating ourselves to look

In the Tiktok era, our laptops are still horizontal. Lenovo’s idea: a rotating panel

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There are countless vertical content that we see daily on horizontal screens. This text, without going any further. Also a Tiktok video They share us by WhatsApp, a short, an article, a book or a PDF. The programming too It is very grateful for a vertical screen. The problem is that if we use a laptop, we have no option. The screen is horizontal yes or yes, and it does not seem viable or makes a lot of sense to make a vertical laptop. Well, Lenovo has had an idea of ​​the most peculiar: a laptop with a screen that rotates. This is the Lenovo Thinkbook Vetiflex Concept in vertical mode | Image: Xataka Lenovo Thinkbook Veriflex Concept. That is the name that receives this peculiar device that the company has taught during its conference in IFA and that from Xataka we have had the opportunity to try. The device, at first glance, is a conventional laptop, but if we throw up the upper right corner we can pivot the 90 degree screen and put it vertically. The Windows interface, of course, adapts to the new format as it does on tablets. How it works. Between the rotating screen and the rear support there is a hinge. Unlike other devices, such as the roller laptop (which we have also been able to throw the glove) or the TV Samsung the serothe mechanism is manual. It does not turn automatically. To my surprise, the turn is very, very fluid and soft. Another thing is that it transmits rigidity, which does not do so. To turn the screen you have to pull this corner | Image: Xataka On the other hand, the hinge does not support several positions (for the cover photo I had to make some juggling). The screen can only be put in vertical or horizontal, not in intermediate positions. Something that, everything is said, has all the meaning of the world because why we would like to have an inclined panel 45 degrees. It shows that it is a concept. The hinge is perfectly exposed to the outside. It is not seen with the naked eye, but the mechanism can be seen if we look from above or on the lid when we pivot the screen. That is something that, if you want to launch it commercially, would have to change. It would be enough to accumulate some dust inside to cause a failure. For that same reason, folding mobiles have a kind of cap protecting the hinge. This is how the hinge area is seen from behind | Image: Xataka The thickness of the screen is similar to that of a conventional laptop | Image: Xataka Another aspect that seemed curious is that the screen cannot be pivoted with one hand. By pulling the upper right corner, we have, in turn, to hold the laptop chassis with the other hand so that it does not move. Surely here you have to make concessions in one or another address: or a resistant hinge that endures long -term or a lighter hinge that allows the operation with one hand. The idea is very cool. The Lenovo Thinkbook Vrtiflex Concept has a 14 -inch panel, weighs 1.39 kilos and I must recognize that it feels surprisingly natural. The feeling has been like the first time I opened a folding mobile (curiously, Motorola Razr It’s now … Six years, my God, how time passes). At first it is strange, but when you have done it a couple of times and you have lost the “fear of breaking”, it is natural. As much as changing any vertical to vertical tablet. Moreover, I find it more natural than folding a convertible, without going any further. Horizontal, the laptop passes through a normal and current laptop | Image: Xataka Personally, I can imagine using such a laptop. For productivity, I think the horizontal format serves me better, but if I am working on a topic and I have to read documentation, or it is good for me to have more text on the screen or, simply, the new chapter of One Piece has just left and I want to read it in conditions without changing the device, it sounds good to turn to turn the portable screen. Will you see the light one day? From Lenovo they have insisted that it is a concept and, as such, leaves several unknowns on the table. The first is its durability. From the firm they have not confirmed what expectations have in the hinge because, after all, it is a device fresh out of a laboratory. The second is if it will be launched at some point. Folded, again, it’s like any other laptop | Image: Xataka Lenovo invests 2,000 million dollars annually in R&D. Some of the products you develop never see the light. Others are prototypes or concepts that feel the bases, which are the seed, of products that are then launched. And I know well because I had in my hands the first folding portable concept quite a while before Light saw in the form of a final product. We do not know if we will see this implementation in a product at some point, but it must be said that it could make sense in certain cases of use. Be that as it may, I have no doubt that Lenovo has a job ahead, starting to hide the hinge better and remove such a delicate mechanism from dust and/or the inclement ones to which a laptop can be subjected when we carry it in the backpack. Images | Xataka In Xataka | Lenovo is clear about its strategy to connect its products: obsession with the AI ​​ecosystem

The AI ​​career not only to be better. It goes that every second you spend in chatgpt is a second that you are not in Tiktok

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Mark Zuckerberg’s work is not to make the world a better place. Nor is it to connect with our loved ones and recover old friendships. No. Zuckerberg’s work is one and only one. Have us Glued To the. Screen. This is what has been trying with Facebook, Instagram or WhatsApp for 20 years. Here it was not about allowing us to share photos, comments and experiences with our contacts, but to keep their applications hooked at any price. When connecting people stopped being enough, the news thread (News Feed) arrived from Facebook, and when that ceased to be enough, the stories and reels and short videos and toxic algorithms and the toxic algorithms and the toxic algorithms and the toxic algorithms and doomscrolling. All that worked very well to the goal, which became with Google in the great Internet winner and who entered (and entered) indecent amounts of money with advertising. But Zuckerberg has realized that Social networks face the greatest existential threat of their history: the AI. Because AI is achieving what no other application or platform had achieved in recent years: it is stealing users to Facebook, Instagram, but also Tiktok, YouTube Oa X. Every second that a user spends in Chatgpt asking or, increasingly, talking, it is a second less that is not on those social networks. And that is terrible to finish, Google, Bytedance or X, because suddenly they begin to see how the economy of attention may no longer in their hands. There are millions of users who begin to Take robotic girlfriends or that they use them as psychologists or like simple virtual friends, loyal and perfect. And it happens that they do not do it on social networks: they go to chatgpt, they subscribe to Replika, or use any of the many available alternatives. The career for the economy of attention And the Big Tech have realized. They know that the economy of attention is escaping, so they are doing everything they can to recover it. That is why all have put them crazy to invest thousands and thousands and billions of dollars in creating their own AI and megainfrastructure that allow everyone to chat with machines without stopping. Because if people do not want to be (so much) on Facebook, X, Tiktok or YouTube, there is no problem: for that they are target AI, Grok, Doubao or Gemini, that they want to convince you that you talk to them instead of doing it with chatgpt or with any other. If social networks are no longer enough, they tell us, do not worry. If you want to chat with them, you will have it to chat with them. Zuckerberg is a clear example of that obsession with AI. After the failure – at least until now – of his metaverso, he has put us Goal AI Even in the soup and is flooding “ai smop” Your social networks. But also seeing that his open model calls I didn’t just sethas changed the step and created A new Galactic Team of Superintelligence to win the career of A ia. Sorry. To win the career of the conquest of our attention. That is exactly the same as Elon Musk and Xai with Grok, a bot that has been successfully infiltrated in X – not as a goal AI. Or with Google and Gemini, which has the advantage that it is the default AI in billions of Android devices. Or with Microsoft, who pursues exactly the same with co -pilot. These IAS certainly help us and help us in many lands, but the Big Tech know that behind all those advantages there is a much more important goal: Whoever wins the AI ​​career will win the career of the economy of attention. And that company, whatever it is, will have absolutely attached to its AI. Image | Airam Dato-on In Xataka | The cover of the AI ​​is a goal. He has been betting on her for more than a decade and has much more than she calls

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

Tiktok and Instagram have become an immense compilation of stolen videos. And they have no idea how to solve it

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Open Tiktok (or your trusted short videos platform) and the following appears: a clip extracted from a podcast uploaded by random account @user97567, a video to a split screen with a talk up and Parkour in Minecraft below and a compilation of cat videos that upload @funnycatslolhaha. What do all these clips have in common? That none is proper. All that content It has been stolen to its original creators And the problem is that no platform seems to know how to solve it. Context. When you go up to the Internet, controlling its distribution is extremely complicated. In the same way that no one can prevent you from copying and hitting this text on a blog, preventing someone from downloading A YouTube video, A Tiktok, A reela content in general, it is not an easy thing. On many occasions the platform itself allows and, if not, it is possible to resort to third -party tools that sometimes can even remove the water brand. 21 Instagram tricks – Tutorial with all secrets! So that. Profiles that rectify content of other users do not do so for love of art. They do it with two possible objectives: monetize the account using dedicated platform funds or inflate the figures to sell them. Surely names Babronazi o PostureoEspañol make the bell sound. It is also possible that it is a fans account, in which case the reason may be more innocent. Be that as it may, these accounts are promoted based on stealing content from other users and republicing it after a slight modification (if any). The typical “for you”: Memes accounts, cat videos and accounts with zero units of own content | Captures: Xataka In fact, there are profiles and courses specialized in what is normally known as “network automation”. Roughlythis system consists of combining AI tools, videos of other creators and fast editing templates to generate a huge volume of videos and monetize the account. It is one of those practices to “generate passive income“, among quotes, how strong they usually hit in a certain segment of the population. The reality, however, is much more complex. Solutions. Few, unfortunately. Some users have found to embed a water mark within the video itself a way that, if any discharge tool can eliminate what generates the platform, that remains. However, the reality is that social platforms have failed to stop the distribution of original content by third parties. Facebook, Instagram, YouTube and Tiktok are full of that content. The algorithm mixes it with the original content and serves it to users, which consume it. To all purposes, the platform is gaining because its objective (increase retention) is achieved. The creator, although it can be relatively benefited in terms of exposure, loses the gain that, potentially, could have had his profile of having published said content. Image | Xataka What are platforms doing. Given this situation, some platforms have tried to take measures with greater or lesser success. YouTube has it well tied. Although it is possible to continue up and monetizing “reused content”, that is, the typical video reacting to the new song of X or the video of another creator, the platform does not allow monetizing what it considers “non -authentic content” (mass made videos) or clips extracted from a podcast that is not yours. This applies to both long videos and shorts. Instagram allows Upstate third parties and does not hit. Now, if you detect that someone has uploaded a video of another person, you will automatically add an “original content of” content and link it to your profile. Politics, however, is … complex. The material edited materially, see “a person appears in a superimposed video and adds new information, such as comments”, is allowed and distributed as normally. Facebook has been more permissive (to the point of allowing direct monetization of videos with non -original content), so far. THE META PLATFORM has announced which will adopt in its reels a policy similar to that of Instagram. However, there are no mechanisms to prevent a reused content page. Tiktok It has some guides That, on paper, they exclude from ‘for you’ the “reproduced or non -original content that does not incorporate new or creative changes.” The reality, however, is that it is enough to add subtitles or make some edition for the video to be distributed as normally. Another issue is intellectual property. This is a swampy terrain and the platforms usually cover their backs in their policies prohibiting it, directly. When we upload a video to Tiktok or Instagram we grant a global license so that this video is exploited, but the rights of said video remain ours. We could, in theory, put a copy of Copyright to all the accounts that we see to use our content, but that is an intense job and, speaking in silver, putting doors to the field. We can find the same in other sectors. For example, models uploaded to 3D printing repositories are, unless it is marked, for personal use. That a Makerworld model is downloaded has no commercial license to exploit it in your Etsy store. However, this a practice known and persecuted by the community, but against which it is difficult to fight. In summary. The accounts that use third parties will not disappear and combat this practice does not seem easy. That is a full -fledged paradox, since the platforms encourage users to raise original content, but at the same time they do not protect it completely. And not only that, but the user does not care in excess because, after all, they go to these platforms to entertain themselves. It is indifferent if that entertainment comes from the most worked video in the world, a compilation of funny babies, the Senimous Iteration of Tung Tung Tung Sahur or a video of a boy dancing on a kayak. Cover image | Xataka

YouTube risked a lot trying to be more like Tiktok. 200,000 million visualizations have proved him right

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The future of the video is brief. You just have to look at the disproportionate growth of short video platforms such as The Almighty Tiktokwith 1.6 billion users on a global scale and a sustained growth that will lead to 113.2 million in the US in 2023 to 121.1 in 2027. So it has nothing strange that the rest of video apps go behind, behind, exactly the same with Netflix and its competitors in streaming. Many of Tiktok’s rivals are going well: YouTube, for example, not to grow thanks to its open tiktokization. Shorts better. YouTube Shortsthe section of short videos of the platform (no more than 60 seconds – then extended to three minutes – and with vertical format) has reached a new maximum when averaging 200,000 million daily viewsas announced by the CEO of YouTube, Neal Mohan, during his speech at Cannes Lions International Festival of Creativity 2025. It represents a growth of no less than 186% compared to the previous year: in March 2024 the platform spoke of 70,000 million daily visualizations from the launch of Shorts in 2021. Now, with Ia. In this growth context, Mohan made another announcement that can make an important difference between Tiktok and YouTube: the arrival of I see 3 To YouTube Shorts this summer. The Google video generation model will allow users to create funds and clips, something that already did the previous version, Dream Screen, but I see 3 exceeds it in many aspects, from the technical quality to the audio implementation also generated by AI. The usual youtube is eaten. The rise of YouTube Shorts has been generating a debate about the possible “cannibalization” of the traditional long YouTube content. As in Tiktok, Shorts favors content discovery and rapid consumptionwhich has captured the attention of younger audiences and with mobile devices as the main platform. The expansion of the maximum short duration of 3 minutes in 2025 reduced the gap between both formats and has allowed content creators to develop more complex ideas, tending a bridge between the traditional YouTube and shorts and between Shorts and Tiktok, a platform that has been experiencing with the Creation of videos of up to 30 minutes. He lacks a boil. Although growth is unstoppable, the truth is that Tiktok has an unmatched capacity to discover new videos to the user. All thanks to a much more refined algorithm, as anyone who spends some time on both platforms and demands not an avalanche of videos for anyone, but content thought a little more specifically for him. At the moment the trends, musical discoveries or memes continue to be born in Tiktok, and shorts are following the wake, still without algorithm. There are multiple reasons for it to be like this: The Tiktok algorithm Analyze thousands of user behavior signals (likes, comments, visualization time, repetitions, all to customize the content that appears in you). The possibility that any creator, however unknown, is viralize is what favors experimentation and creativity. In that same way, applied to music, Tiktok has revolutionized how songs are discovered and popularized: The platform is now the main way for new themes and artists to be known, thanks to how the platform reuses music, favoring the creation of Challengesmemes or choreographies. There is a game. YouTube, however, has some advantages over Tiktok, all structural and business. On the one hand is the eternal fear that Tiktok is prohibited In territories such as the United States, which would allow Shorts (and Instagram) to occupy that space. Besides, Monetization is much more worked On YouTube, where money reaches the creators more robust and predictable. It is a negligible detail, and has made Influencers and Streamers They end up returning to the platform after passing through others, thanks to the advantages offered by YouTube (and despite the inevitable ups and downs). In Xataka | The PAU is over, so the true students’ festival has begun: react to their notes on Tiktok

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