SMART

It is not you, YouTube is filling with more and more ads. Especially if you see it on a smart TV

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Are you noticing, Even if you think it may only be a sensation of yoursthat youtube has more and more advertising? It is not yours: since it began to include advertising in 2007, YouTube has progressively increase the ads. Currently, in supports such as televisions, the high doses of spots that cannot be skipped begin to be striking. YouTube is winning the game to traditional television, yes, but … at what price? Is it true that there are more and more YouTube ads? From a time to this part they have increased on all platforms, but there is a space where they have done very clearly: on televisions. In these devices new formats of specific interactive ads For connected televisions, such as FEEDS of products and QR codes that allow direct purchase from the big screen. And there are already figures of the good result they are giving: more than 50 million monthly average conversions in the fourth quarter of 2024, that is, a very notable growth in the quantity and effectiveness of the ads in this environment The TV rules. Although your YouTube consumption platform is the mobile or computer, you are a minority: as we talked a few weeks ago, YouTube has grown up on Smart TVS in recent years. According to Nielsenthe video platform has experienced a constant and significant general growth, more than 120 % since 2021. For us to get an idea: in May 2025, it occupied the leading position between platforms of streamingwith 12.5 % of the total viewing on television, above Netflix or Prime Video: Advanceing traditional television on their own land and even its direct rivals. EVewhere ads. The ads have become a continuous presence on YouTube. However, there was a time, approximately for a decade, in which YouTube ads were Much less invasive (Mainly banners, discreet and static, located at the bottom or side of the screen, which barely interfere with the visualization experience). But soon the changes began to accelerate. More and more. Already in 2008 there were prompt pre -rol ads (before the video), in the first Google tests to monetize the platform. Its generalized implementation was consolidated as of 2010, when YouTube introduced the pre -rol, post-volt ads, both saltable and non-saltable for long and monetizable videos. Since 2018 changes began to accelerate. For example, that year the ads arrived in pairs, with the excuse that with longer interruptions there would be less number of advertising pauses. In 2019, the ads that could not be jumping in the first fifteen seconds (sometimes in pairs) landed. And in 2020, not saltable ads for 60 seconds. More frequency. At the momentYouTube ads can occupy between 15% and 20% of the total display time of a video. It is common to find two or three ads in videos of 10 minutes and up to five interruptions in videos of more than 15 minutes. In addition, it has continued to increase the amount of non-saltable ads, the Mid-Roll (in the middle of the video), Bumper ADS (of 6 seconds without jumping option) and interactive formats. In addition, YouTube has implemented more aggressive measures in recent times so that you do not skip the ads: for example, although pauses reproduction on your smart TV, The ads will continue; And besides They have complicated the use of adblockers and other systems to avoid advertising. Experience of experience. Can this assume a problem for the future? For the moment, Complaints are piled up Because, among other things, the only way to avoid advertising is paying the rate of Youtube premiumwhich does not have especially affordable prices. It must also be taken into account, as detailed by the Linked article of El Confidencial, that the average daily use of YouTube is 20 minutes and 19 seconds, well above other platforms such as Instagram (8:15) or Tiktok (3:51), which makes advertising saturation a higher risk for its users. In Xataka | YouTube’s last idea is to prevent you from watching videos if you use advertisement blockers

The ambitious video apps plans to land on Smart TV

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There is no one who can with the TV. Although the hours we spend in front of the mobile are increasingly abundant, the big screen that makes up the neuralgic entertainment center and household meetings continues to exercise great power over us. And about advertisers. Therefore, even mobile apps giants such as Instagram or Tiktok consider a turn to television and prepare apps in that format. Tik tok and Instagram, to TV. Account ‘The Information‘That Tiktok and Instagram are developing apps to be viewed on television. The objective is to steal some advertiser of the juicy cake that are now distributed the platforms of streaming (that generated more than 26,000 million dollars in income in 2024) and also increase the number of users, appealing to new profiles and older than the usual ones on the platforms (In Tiktok About 70% of users are under 34 years old, and On Instagram around 60%) The future has returned. When the use of mobiles was generalized, the media looked at these new devices, transportable screens (laptops, tablets, smartphones) and They said “here is the future”. We would watch TV and movies on mobiles. They were wrong: TVs are still reigning in houses thanks to the arrival of streaming: Linear TV consumption is in historical minimumsbut Thanks to streaming platforms A lot of television is still seen. But the screen continues to be transformed and perhaps the next bombing we see comes from the arrival of native mobile apps. YouTube to power. Recent news resonates in this decision of the two gigantic social social networks: YouTube’s sustained growth in recent years. According to Nielsenthe video platform has experienced a constant and significant general growth, more than 120 % since 2021. But in addition, in May 2025, it occupied the leading position between platforms of streamingwith 12.5 % of the total viewing on television. That is, advancing traditional television on their own land and even its rivals of streamingan app born on the Internet has conquered televisions. Tik Tok already tried. The Chinese video app has already tried to enter the Smart TVS with an application that did not have much route and It was launched in November 2021. According to Sony and collects ‘The Information’, Tiktok stopped updating the app in June and there are other televisions brands, such as Samsung or LG, where it is not even available. It is a possible clue about changes in the Tiktok TV approach. Instagram has never had an app for Smart TVS. Advertising is what is sought. To those mentioned 26,000 million dollars that gives the streaming In advertising the 72% of the 50,000 million youtube revenues In 2024: the video format and its jump to television allows multiple formats (pre -rol, Bumper, Mid-RollShorts), very versatile and attractive for video social media apps, more limited in that regard. Television allows hybrid advertising practices (with the use of artificial intelligence That will begin to put into practice Netflix, for example), which generate more impact on television. All that also want to access Tiktok and Instagram. Header | Outstanding image | Alexander Shaatov in UnspashXataka with Mockuuups Studio In Xataka | Millions of people are hooked right now to an Olympic Games where cats compete. Cats made with ia

The questions you have sent us (and your answers) about this Smart TV for Gaming

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Let’s answer Your doubts about the LG OLED EVO G5a high -end television with black and white white, and the best brand Smart TV for gaming. We have been testing it several days, and now we bring you a video with all the answers to the questions that you have been sending us about it to it Our Instagram profile. Q & A LG OLED EVO G5 The LG OD EVO G5 is the best TV for LG gaming, and the most awarded in CES 2025. We start responding to the image quality, with the OLED EVO PANELLG’s latest innovation on this type of screens. Its innovation is to include a white subpixel in each pixel, so that in addition to pure blacks as in the other OLED it also achieves pure whites. We also explain another of the advantages of these panels, such as having 220% more brightness with the Brightness Booster Ultimate, Dolby Vision, HDR10 and other formats. In addition, in viewing modes there are also A Filmaker mode To watch the movies with the best quality. Other questions about what we answer are those that have to do with TV size and the available diagonals, which are 55, 77 and 83 inches. Another important thing we are talking about is The internal television processorof which we tell you all its characteristics, such as AI Picture Pro technology, with which the AI ​​of the TV analyzes the image to recognize faces, objects and bodies and improve its sharpness. In the video we have a lightning round in which we respond quickly to questions as if it can be controlled by voice, if you can select different entries from the command, its amount of ports, or if the AI ​​will be renewed over time. Later, we also stop to talk to you in depth on AI and the characteristics it hasor the operating system. We also talk to you in depth about its characteristics focused on gamingone of his great incentives. But the best thing is that you see the complete video to see all the answers we give to the questions you have sent us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no pact on the script or the selection of the issues. The editorial content is prepared entirely by Xataka.

The Meta Ray-Ban made the desirable smart glasses. Xiaomi wants to make them essential

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They were not the first, of the finish or industry, but we can agree that the Ray-Ban Meta They are being the first real commercial success of smart glasses. An iconic design, well -solved useful functions and a reasonable price. Goal understood that the trick was not to curl the curl, but in Make technology discreetly integrate into a daily productand later, when he could include goal AI, that the AI ​​was invisible while we are looking for information or captured moments. It worked. Xiaomi’s replica, who just launched his Ai Glasses In its own way (between a vacuum and a car), it is very different. Goal he saw a premium gadget for creators and Early Adopters. Also For those who go from readyWhat are we going to do. Xiaomi has focused its glasses in another way: See in them the control center of your digital life. In the presentation they showed the classic comparative with the Ray-Ban Meta as a rival to beat, but not only compete against other glasses, they also compete with your smartphone as the main device. The difference is in the ecosystem. The finish lines are great to take photos and videos from our point of view, or to use as headphones without it seems to do it. Also to consult Goal AI. But there ends its story. Xiaomi glasses promise other things. From controlling your air conditioning to start your electric car, manage video calls or translate conversations in real time (someday). All from the same device you wear. The Ray-Ban Meta We loved from minute 1 with them in the headbut Here we see the difference between creating a good product and creating a platform. Xiaomi is committed to something more risky: convince you that glasses can replace much of what you do with the mobile. If the bet goes well and the product works, Xiaomi will have created something bigger than good smart glasses. You will have created the first glasses that become really indispensable for its users. As much as the mobile today. Outstanding image | Xiaomi In Xataka | The Xiaomi electric SUV is already priced in China. Yu7 is a direct dart to Tesla Model and

Xiaomi Smart Band 10, characteristics, price and technical file

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There are bracelets that stand out for their functions. Others, for its design. The Xiaomi Smart Band 10 He wants to get attention for both. And although it is still soon to affirm it –It has just been presented in China And there is no confirmation about its arrival in Spain – we can already look out to what this new generation proposes. Has arrived accompanied by other powerful launches of the manufacturer, such as Xiaomi ai Glasses and the Xiaomi Mix Flip 2. Together, they configure a very interesting bet on the part of the Asian manufacturer. But let’s focus on the Smart Band 10, where the style seems to have gained prominence next to a content price. Technical sheet of the new Xiaomi Smart Band 10 Xiaomi Smart Band 10 SCREEN 1.72 inches AMOLED 212 x 520 resolution pixels Tactile 1,500 nits 2.5D tempered glass Housing material Standard version: Aluminum alloy + High strength fiber polymer Ceramic version: ceramic frame + high -resistance fiber polymer Sensors Accelerometer, gyroscope, geomagnetic sensor, optical heart rate sensor, blood oxygen sensor, environmental light sensor connectivity Bluetooth 5.4 vibration Linear engine battery Lithium polymers Capacity: 233 mAh compatibility Android 8.0 or higher iOS 14.0 or higher Complementary app My Health price From 269 yuan A bracelet with several benefits and careful design When we talk about the Xiaomi Smart Band 10We talk about an activity bracelet that continues to bet on the compact format and careful aesthetics. Has a screen 1.72 inches AMOLEDwith symmetrical edges of only 2 mm and a maximum brightness of up to 1,500 nits, which in theory should facilitate reading outdoors. It also incorporates a 60 Hz soda rate and automatic brightness adjustment. As for the battery, Xiaomi promises up to 21 days of use in standard mode. With the always on the screen (AOD), autonomy is reduced to about 9 days, and in intensive use, about 8. The load is magnetic and the operating system that it integrates is Hyperos 2which allows you to connect with other Xiaomi ecosystem devices, including mobile and appliances. But beyond the technical data, Xiaomi wanted to strengthen the aesthetic component. The ceramic framework in various colors points to an audience that values ​​the functionality as designwith an aesthetic that reminds more of a fashion bracelet than to a simple wearable. The Smart Band 10 seems to look for that midpoint between technology and style, without losing sight of the essential in this type of device. One of the most visible novelties is on the straps. Xiaomi has opted to offer a variety of styles that go beyond the functional: there are versions with stainless steel metal strap, designs with ceramic finish and even options that play with the ornamental, such as the possibility of using it as a necklace or hanging. The idea seems clear: to offer a device that adapts to different styles, from the most sober to the most decorative. In addition, there are magnetic straps manufactured in konap – a soft touch material – that allow the bracelet to be adjusted more precisely, without traditional holes or closures. Among the finishes, a blank glacier model with undulating texture stands out that, according to the brand, seeks to transmit a more artistic air. They also include versions in pastel colors, synthetic leather, braided nylon and even 6th grade silk, a natural material that promises greater breathability and comfort. The body of the device maintains a very thin profile, with a thickness of just 10.95 mm and a weight of 15.95 g without strap. It is built in aluminum alloy with matte finish, and is available in black, silver, pink or Lima green. Health as the protagonist In the health section, the Xiaomi Smart Band 10 maintains a proposal very focused on daily monitoring. Includes sensors to monitor heart rate, Blood oxygen level (Spo₂) and stress throughout the day. These functions are supported by automatic measurements. As always, it should be remembered that they do not replace a medical device. One of the main foci is in sleep. The bracelet premieres a more detailed analysis system, with custom reports and recommendations based on user patterns. Its functions include the detection of respiratory risks during sleep and graphics of trends. In addition to the classic health and connectivity functions, the Xiaomi Smart Band 10 includes Water resistance up to 5 atmdigital compass, customizable haptic vibration and support for third -party applications, including mini -games and payment services in the Chinese ecosystem. Price and availability of the new Xiaomi Smart Band 10 Xiaomi has officially presented the new Smart Band 10 in China, but there is still no confirmation about whether it will reach the international market or on what date it will. As a reference, we can take the prices announced in the Chinese market, where it can already be reserved in three different versions. Xiaomi Smart Band 10 standard: 269 yuan (about 32 euros to change) Xiaomi Smart Band 10 with NFC: 319 yuan (about 38 euros to change) Xiaomi Smart Band 10 Ceramic Edition: 379 yuan (about 45 euros to change) It should be noted that change prices are just a reference and could vary if the device is launched outside China, especially if it adapts to markets such as the European. Images | Xiaomi In Xataka | Watchos 26 has confirmed that Apple Watch has found its roof: it is a very limited smart watch in sports In Xataka | Xiaomi Smart Band 9 Pro, Analysis: capable of fighting with any smartwatch for a fraction of its price

Mediumkt leaves this 55 -inch Philips Smart TV Smart TV with Ambilight and perfect for gaming

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Mediamarkt is celebrating its’Gaming Web Week‘Until July 1 at 9 in the morning. With numerous lower devices, there is one that I can not stop recommending and more being a user of a TV with Ambilight. This is Philips 55mled920/12a TV model with very good features and now you can buy it with more than 150 euros discount. Before it cost almost 900 euros but now you take it for 729 euros. Philips Ambilight 55mled920 ‘The Xtra’ Mini LED 4K Smart TV * Some price may have changed from the last review A TV with very top features to enjoy series, movies and video games at home This Philips Smart TV mounts a 55 -inch qled panel with mini LED and the Ambilight rear lighting system (which is typical of the brand). UHD 4K resolution offers and is compatible with formats such as Dolby Vision and HDR10+. In the audio section, it integrates four speakers with a total RMS of 40 W and compatible with Dolby Atmos and DTS: X. As far as connectivity is concerned, it comes with four ports HDMI (one of them 2.1) and 2 USB ports, in addition to having Wifi and Bluetooth. Its 120 Hz refresh rate and its HDMI 2.1 make it a TV Ideal also for gaming and that allows you to enjoy VRR of 144 Hz through HDMI. It is compatible with AirPlay Apple and also with Alexa, so you can control it by voice commands. Finally, it should be mentioned that it works under the Titan OS operating system. Other welds with Ambilight that may interest you PHILIPS AMBILIGHT 55OLED819 * Some price may have changed from the last review Philips Ambilight 65pus8109 Smart TV 4K LED * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Philips In Xataka | Better televisions in quality price: which to buy and 10 smart TV 4K recommended In Xataka | Guide not to lose you with the new televisions and panel technologies that will arrive this year

The questions that you have sent us (and your answers) about this miniled smart tv

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Let’s answer YOUR DOUBTS ABOUT THE SENSE U7Q PROThe Smart TV with MINILED technology with great quality quality ratio. We have been testing it several days, and now we bring you a video with all the answers to the questions that you have been sending us about it to it Our Instagram profile. Q & A of the Hiense U7Q Pro If you are looking for a TV with A great image qualitya high -level gaming experience, and everything with a tight price, this television interests you. We start our video answering your questions talking about its size, and we have been clicking the 65 inches with 144.6 x 83.7 centimeters. Of course, we also clarify the different versions that it has with different sizes to adapt to you. We have also answered several questions related to image quality, something for which the panel uses Mini Led Pro technology. We explain this technology with its advantages, and how this affects aspects such as contrasts and blacks. We also talk about your Qled, the HDR formats that it supports, and other of its many supported technologies. We deepen the video in some especially interesting technologies that includes, such as its ambient light sensor that recognizes the light of the living room to adjust to the level of brightness and color temperature, and thus optimize the content to the environment. It also has Reescaled by Iaso that the content that is not 4k approaches as much as possible to this resolution, and the same with the contrasts and the HDR. We also have a lightning round talking about aspects such as its resolution, its processor, its operating system developed by Hins, and what characteristics the command has, in addition to the streaming platforms for which it has button. Finally, we talk about our experience with this TV regarding gaming, in addition to the technologies and connections it has to optimize this experience. But finally we can only talk about Its sound sectionwhich is compatible with Dolby Atmos and improves and takes advantage of the sensation of surround sound. We also talk about your speakers. In the end, we also tell you what our experience has been in addition to some recommendations to squeeze it to the maximum. But the best thing is that you see the complete video to see all the answers we give to the questions you have sent us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no pact on the script or the selection of the issues. The editorial content is prepared entirely by Xataka.

It is a very limited smart watch in sports

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Apple has just announced Watchos 26 in the WWDC with the usual enthusiasm, but with another substance. Liquid Glass is a promising redesignalthough it seems that it looks better on large screens than in small. We will see. Workout Buddy is a virtual coach who drinks Apple Intelligence to comment on your workouts, but apparently in the demo they used for the event, It seems rather an animator with a fitness coach voice+ that proclaims very basic ideas. The improvements in the smart pile are well thrown, but they still do not forget that we are facing a very small screen. They are, in any case, iterations, no innovations. The result is an operating system for a clock that gives symptoms of having touched the roof. The key is what they have not announced: No new sports metric. No advanced training analysis. No training predictions. Apple positions Watch as a clock oriented in health and sports, but, without removing merits in its preventive work that We know that saves lives, It seems rather a smart watch with accessory sports functions. Garmin, choirs, Suunto And company are going much further, and not only for the elite, but also for those who are thriving in sport. They are the ones who revolutionize the understanding of athletic performance, the compression of tons of scientific literature in our wrist. Meanwhile, Apple continues to reinvent the way you see notifications from the wrist. Or in adding wallpapers to the messages. It is the difference between building a training computer and decorating a miniature smartphone. Image: Apple. The ‘Workout Buddy’ is the most revealing. A system that congratulates you for closing rings and reminds you how many kilometers you have this week. It is superficial motivation. Adequate for those who see sport as a hobby Light weekend, frivolous for those who intend something else. Garmin tells you if your cadence is suboptimal and integrates a metronome with which you can correct it. Apple tells you “Well done!” With a synthetic voice. The distance between both approaches is the same between a coach and an animator. And the worrying thing is that it is a stagnation that seems more deliberate than accidental. Apple has chosen his audience: Users casual that value integration with the ecosystem above the real improvement of performance, beyond get out of sedentary lifestyle. It is phenomenal to go for this audience, but staying there has tolls. They have decided that it is better to be the best smart watch with initiatory sports vocation than to compete for really a great sports clock. It is an understandable business strategy, but also the tacit admission that they prefer to dominate the basics rather than compete in the advanced. Outstanding image | Apple In Xataka | After almost a decade with the Apple Watch I have spent a Garmin. And I have understood what I was losing me

The new offer of Google Pixel 9a seems spectacular. Includes a smart watch clock

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More and more brands are encouraged to launch launch packs when they premiere a new mobile. And many times these packs are even at the same official price as the phone. We usually see it a lot in the Xiaomi brand, but now we have also seen it in the new Google Pixel 9a. For the official mobile price you can take a Pixel Watch 2 as a gift, which is valued at approximately 199 euros. In addition, the pack is available in its two configurations: Google Pixel 9a (128 GB) + Pixel watch 2 per 549 euros. Google Pixel 9a (256 GB) + Pixel watch 2 per 649 euros. Google Pixel 9A (128 GB) + Pixel Watch 2 (pack only at Amazon) * Some price may have changed from the last review A mid -range smartphone that has a lot to say He Google Pixel 9a It is a mid -range mobile that has been launched at a very interesting price. It is ideal for those looking for a compact phone, since Its screen is 6.3 inches (Poled). In addition, it has a very complete technical record, highlighting in this section its resolution FullHD+, its 120 Hz refreshment rate and its maximum brightness of up to 2,700 nits. Regarding its processor, in this case the Google Pixel 9a mounts the Google Tensioner G4 and is accompanied by 8 GB of RAM. As expected, you have IP68 certification And its software will receive updates for seven years, an addition that we see more and more frequently, both in the Google brand and in others like Samsung. If there is something in which the Google Pixel 9A stands out, in addition to the aforementioned, it is in its photographic section. Not only do we find the Google app to take photographs and video, but also offer good experience at a general level. And this is thanks to its cameras: on the front it comes with a 13 MP camera and by the rear it module a module that consists of a main 48 MP sensor and a wide angle sensor of 13 MP. You may also interest you USB -C loader of Google 45 W – fast -loading pixel phone charger – compatible with Google products and other USB -C® – snow devices * Some price may have changed from the last review New’C 3 pieces, screening screen for google pixel 9a, tempered crystal antiarañazos, antihuellas, without bubbles, hardness 9h, 0.33 mm ultra transparent, ultra resistant * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Álvaro García M.Google In Xataka | The best mobiles, we have tried them and here are their analysis In Xataka | The best price quality price (2025). Your analysis and videos are here

Smart glasses do not have to be an armed one. Google has it clearer than ever

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Goal is marking the way to the market on how smart glasses should be with their collaboration with Ray-Ban. And Google, which has been developing projects from some years and years cardboard VR glasses to a device to Vision Pro (Your project with Samsung and Android XR), it seems to have realized what the winning format is. In the Google I/or 2025 he has shown us the news in Android XR. Far from helmets, far from devices that we can only use at home for a few hours due to its weight and dimensions. His words make it clear: “We know that glasses can only be really useful if you want to wear them all day.” That was the key. The small format. The glasses, glasses are. And everything else is helmets or devices of augmented/mixed reality for a more complex use scenario: games, video projection or, why not, the complete replace It is not working. Goal has done it well this year with its Ray-Ban Metaglasses that with the naked eye seem completely normal. Only when we approach them, the cameras system, the LED and the thickness of the Patillas Chivan that we are facing an electronic device. Gemini see everything. The focus of this I/or has been clear: Gemini wants to be able to see everything. In both Google and iOS, you will be able to see both the content shown by the camera and the content shared through our screen. The only thing you need are “eyes and ears” so … nothing prevents this concept from taking intelligent glasses. Not only helmets. Until now, the mixed reality helmets They looked like the only devices capable of showing capabilities beyond the simple: calls and video/photos recording. Google has just demonstrated in the I/O. Google wants to integrate Gemini into traditional format glasses, so that the wizard is right in our view. The goal? Free ourselves from the mobile and that we can interact with the environment in a much more natural way. Ten years of work. According to Google, the company has been working for more than a decade on this type of concept for smart glasses. It has only been possible now, with Android XR. Camera, microphone, speakers and telephone connection. It is all that is needed for Android XR to work together with our smartphone and have access to its applications. Similarly, the most advanced devices will equip a screen on the lens to offer information to the user privately. What can be done. Batched with the phone, the glasses can already work with Gemini. The idea is clear and Google does not hide it: “Come and hear the same as you.” With Android XR in glasses you can send messages, ask for indications of Google Maps, take photos that will be stored in Google Photos, and even translate a conversation in real time. With who. The success of Android XR in glasses will depend on Google’s ability to convince its partners. As of today, the company announces collaboration with Gentle Monster and Warby Parker to create Style glasses with Android XR. In “a future”, they hope to collaborate with more partners. Similarly, they claim that collaboration with Samsung will go beyond viewers: the goal is to bring Android XR to traditional format glasses. Image | Xataka In Xataka | Xiaomi glasses are being a brutal success in China. And that they have not yet went on sale

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