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How technology hacked psychology so we can’t put down our cell phones

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You’ve spent two hours, three, in an impossible position looking at your cell phone in the middle of a kind of trance. A notification made you unlock it and after jumping from one application to another for a few minutes, you fell into the black hole of the scroll infinite. You could hardly say what you have seen or if you have enjoyed any of the dozens of videos that have passed you by. What perverse mechanism has been capable of hijack your attention for hours? The first thing you have to know is that not even rats escape this spell. In the 1940s, a psychologist named BF Skinner tried to find out how our brain’s reward system works by studying the reactions of laboratory rats with an experiment: the animals learned that if they pressed a lever, they got food. Easy, but it gets complicated. The most interesting part of the experiment, known as skinner boxand the one that can most be compared to the time drain that social networks are is the following part: Skinner stopped rewarding the rats every time they pressed the lever and started giving them food sometimes and sometimes not. Was this enough to discourage them? Far from it: they had tried the benefits of intermittent reinforcement. The logic of intermittent reinforcement For rats, the possibility of food was enough, just as you have only received interesting notifications a few times out of the many times you look at your cell phone, or only one of the publications you have compulsively consumed has satisfied your curiosity. Intermittent reinforcement is a psychological pattern that is characterized because rewards are given unpredictably, so that it creates a hook and strong attachment. “The mechanisms behind social networks are the same as those of slot machines,” David Ezpeleta, neurologist and vice president of the Spanish Society of Neurology, explains to Xataka. He intermittent booster It is also a vice of toxic human relationships, where affection, attention, and validation are marketed. In the case at hand, both the rats with the food and you with the likes, DMsor finding something you want to buy, get a hit of dopamine, a neurotransmitter that is released in pleasure-related situations, when the random reward finally appears. “They are short-duration, high-intensity stimuli with the possibility of reward. For every ten times we look at the networks, perhaps we only receive a reward on one. And that possibility is more addictive than a sure reward ten times,” he points out. The first thing we do when we wake up, the last thing we do before going to sleep. (Unsplash) “Technologies are capable of doing anything to keep you reading headlines, clicking links, adding favorites, commenting posts, retweeting articles, looking for the perfect GIF to answer a hater“, writes Marta Peirano in The enemy knows the system (Debate). The text is from 2019, and although some behaviors may have changed since then (who answers with GIFs anymore?) and neither TikTok nor the reels still dominated our attention, the mechanisms that go behind our hitch They are the same since Skinner. There are more and more people who have a profile on some platform and use them for more activities. They are a source of socialization, entertainment and information: 49% of Spaniards between 16 and 30 years old say inform of what happens through social networks, especially Instagram, according to the latest Eurobarometer youth survey. Don’t leave the platform It is precisely this platform that has grown the most in Spain in the last year, followed by Tik Tok. The oldest ones like X (Twitter) and Facebook are in decline although the latter is still the second most used (after Instagram), according to a report from the CNMC. Algorithms are the heart of this design. They are a set of hypercomplex, changing and opaque mathematical operations that decide what you see. They are not neutral or “objective”: they are machine learning systems that select and prioritize content that maximizes user interaction. That is, the algorithm observes what you devote the most attention to, and repeats that pattern to show you more of the same. Social media algorithms have the ability to modify ideas, behavior patterns and, in some cases, contribute to the radicalization of thought, the polarization and to conflict: visceral reactions (anger, fear, indignation) generate more clicks, shares and comments than other types of content. A study published in the journal Science shows that small changes in what is prioritized in a feed can accelerate feelings of political polarization in a very short time, evidencing how the technology behind the algorithm not only organizes content, but also shapes attitudes and emotions. And what purpose does your anger serve them? Regardless of whether or not there is a black hand behind it that wants to direct our attention and our time to a certain focus, the main function of this machinery is to keep you within the current application. Don’t feel the need to consult a website, specialists or an encyclopedia: attention time is the economic value that is sold to advertisers. Can we talk about addiction? Another phenomenon that greatly encourages time to slip away between applications is the so-called Fear of Missing Out (FoMO), whereby it seems that if we do not see everything that happens we feel that we are not part of the conversation, generating problems such as anxiety and giving rise to a continuous and compulsive connection, driving dependence on device platforms. But can we talk about addiction to social networks? For Ezpeleta, “you can talk about addiction when you need the stimulus and, when you withdraw it, anxiety appears.” And at least two important elements are needed: opportunity and habituation. (Unsplash) Each of these apps that fight for your time have something in common: they are on the same device, one that you use to wake up and that is the last thing you look at before going to sleep. For many people it is also a work tool, … Read more

Galicia has proposed to put an end to the “zamburiñas fraud” once and for all. So he’s already issuing fines

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The Spanish proverb warns about not being given a “cat in a hare”, but the most common deception when we talk about Spanish gastronomy of the 21st century is that they serve you a plate of volandeiras or Pacific scallops as if they were exclusive (and much more expensive) Galician zamburiñas. To an untrained eye the three bilvaves (volandeiras, scallops and scallops) are more or less similar to each other. The problem is that they are not the same and mixing their names violates regulations, represents unfair competition and (most seriously) deceives the client. That’s why in Galicia they have said enough. What has happened? That the Galician authorities they have gotten tired that in the community’s restaurants and bars they play with names, selling as “zamburiñas” dishes that actually contain two other species: volandeiras or Pacific scallops. It’s not just about passing off one thing as another. It is that, beyond the fact that the three are similar bivalves, their consideration it’s not the same. They do not match their prices. Nor its origin. Nor is its flavor exactly the same. Volandeiras and zamburiñas are shellfished in Galician banks (although with certain differences) and are usually sold fresh. The Pacific scallop is normally a frozen product that comes from aquaculture and arrives from Peru and Chile. Photos showing the exterior and interior of the right valve. Image A) corresponds to the “Mimachlamys varia” (zamburiña); B with Argopecten Purpuratus (Pacific scallop) and C with Aequipecten Opercularis (volandeira). And what have they done? Basically what the Galician authorities have done is investigate Yes, when a customer orders a portion of seafood in a bar in A Coruña, Vilagarcía, Ourense, Lugo… or any other Galician town, they are being served what they have ordered and not another product of more or less similar appearance. It’s not exactly something new. In September the local press has already advanced that the Xunta was carrying out an inspection campaign and that during the control they had found bars in which the menus advertised scallops when in reality what was served on the table were scallops or (sometimes) volandeiras. Has it stayed there? No. And that is the great news. The Voice just revealed that the controls carried out by the Resource Inspection and Control Service (SICOR) and Consumer Affairs officials have not been mere slaps on the wrist. They have also resulted in sanctions and fines. To be more precise, the newspaper speaks of the processing of just over 100 disciplinary proceedings since last summer for the use of incorrect commercial names: 53 to hospitality businesses in the province of A Coruña, 46 from Pontevedra, 14 from Lugo and 6 from Ourense. Among the ‘hunted’ there are not only bars, taverns and restaurants. There are also a few intermediaries. How much did it cost you? The Voice appointment at least one case in which the hotelier received a fine of 300 euros for advertising volandeiras and then serving scallops. The Xunta claims that before resorting to fines, a campaign was launched to remind professionals that they cannot mix terms and that a “deterrent effect” was even perceived, with hoteliers correcting their letters. Not even that has prevented there from being a hundred businesses with files. What is the problem? Basically, passing off one seafood as another (mixing commercial names) “violates traceability standards and can mislead the consumer,” the Xunta specifies. Not only does it confuse data related to traceability, but it goes against sales regulations and represents unfair competition against businesses that do respect the regulations. In fact, the problem is not limited to the zamburiñas alone. Are there more cases? That’s how it is. The majority of the files processed in Galicia are related to scallops, scallops and volanderias, but the inspectors also hunted down infractions that affect other merchandise. For example, passing off octopuses and barnacles as Galician seafood when in reality it comes from Moroccan waters. Agents also found cases in the food chain where farmed salmon and turbot were sold as wild. The Department of the Sea assures that there is no specific campaign and that the files are the result of “ordinary control work.” Regarding the sanctions, since these are minor infractions, the fines can reach 300 euros, although they remain at half (150 euros) if the offender meets certain requirements. Is there that much difference? Yes. Although in the hospitality industry we usually talk about “zamburiñas” in general, that word is reserved for a very specific species: Mimachlamys variaa sought-after bivalve appreciated for its flavor. The ‘Pesca de Galicia’ platform detailed on Monday the 26th that the kilo was priced in the markets at an average of 13.4 eurosfar above the volandeira (Aequipecten opercularis), which is also collected in Galicia, although it is more abundant. Things change when we talk about the Pacific scallop (Argopecten purpuratus), which is usually the result of aquaculture, is frozen and arrives from the coasts of Peru and Chile. The problem is that all three (scallops, scallops and scallops) are relatively similar, at least if you don’t have a trained eye. If the characteristics of their shells are known, it is easier to identify them. Does it only happen in Galicia? In 2020, a team from the University of Oviedo carried out a study which proved two things. First, the frequency with which the word Zamburiña is used “incorrectly” to refer to other species. Second, that “there exists widespread fraud in its commercialization in Asturias”. Your data is certainly compelling. After analyzing 148 different samples, they found that in 49% of the cases (73) the seafood was incorrectly labeled, presenting other bivalves, usually volandeiras, as scallops. How common is it? To complete their analysis, researchers from the University of Oviedo went to 20 restaurants and ordered dishes that were identified on the menu as “zamburiñas.” They were left wanting to taste them. “In 100% of the cases the species offered was the Pacific scallop,” reveals. The organization remembers that although there may not … Read more

There are people obsessed with consuming magnesium as a supplement when the best way is to put it in your diet

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We live in the era of biological optimization, where The strange thing without a doubt is not taking dietary supplements from the supermarket such as magnesium, collagen, calcium, various vitamins… Magnesium in particular is sold as an almost magical way of sleep betterreduce anxiety and recover muscle. But the truth is that we are forgetting the most important thing: We have all this in food. The reminder. With so many food supplements (which often do not come cheap), sometimes we forget that we have these nutrients in the supermarket in different presentations. This is something in which Doctor Federica AmatiChief Nutritionist at ZOE Science & Nutrition, has put its finger on the sore spot of the supplement industry: For the vast majority of the population, there are plenty of pills and no food. Why magnesium matters. There is an obsession with taking this mineral, and the reality is that it makes sense because its functions are critical for our body to function correctly. Its fundamental role in many metabolic reactions of the body makes it essential for human survival, since without magnesium we would literally be extinct. And it is no wonder, because beyond being used to prevent cramps, it has important functions in energy production, DNA synthesis, metabolic control such as glucose levels, and also structural function by allowing bone to develop. Given its importance, the consumer logic seems simple: “If it’s so important, the more you take, the better”. But this is where science has to put the brakes on because a large amount does not always equal better performance. The best foods. One of the positions that we can have on the table right now is that magnesium supplements (and even others) are not necessary, unless it is known that there is a deficit. All this because it has a big problem: they are isolated. The problem with supplements is that they are isolated. NIH Office of Dietary Supplements (ODS) emphasizes that the food matrix It is irreplaceable. When you get magnesium from an almond or spinach, you’re not just ingesting the mineral, you’re getting fiber, phytochemicals, and other micronutrients that work together and that no pill can fully replicate. The daily doses. The official recommendations today indicate that the minimum levels of magnesium They are not unattainablesince for adult men between 400 and 420 mg per day are needed, while for women between 310 to 320 mg per day is sufficient. Low figures mean that they cannot be easily achieved with food by adjusting the shopping list without going to the pharmacy. Where can it be found. If the goal is to reach 400 mg daily, the strategy is not to look for supplemented foods, but to go back to the basics. In this case, science points because the food where we have the greatest amount of magnesium are seeds and nuts, where we find almonds, cashews and especially pumpkin and chia seeds. But in addition, it should also be noted that green leafy vegetables such as spinach or chard have chlorophyll in their composition, which also acts as a highly coveted magnesium reserve. All this without forgetting legumes and whole grains. Who needs supplements. Logically, they have a site, but it is by no means a universal recommendation for everyone who may have their requirements met with the diet. According to the ODS, there are different groups of people who may require this supplementation (under medical supervision). These are the following: Gastrointestinal disease such as celiac disease where nutrient absorption is compromised. Type 2 diabetes, since its pathophysiology causes a decrease in magnesium. Chronic alcohol consumption. Elderly people where absorption is naturally decreased. In these specific cases, the evidence indicates that supplementation can help improve parameters such as sleep quality or anxiety, but because they have an absorption problem. A previous visit to the doctor. Before starting supplementation of any type, it is best to go to your primary care doctor to verify in a blood test the nutritional deficiencies that you want to counteract. And our body does not store these minerals, meaning that anything taken in excess has no effect whatsoever. In Xataka | Which dietary supplements really work and which don’t, in a great graph

ChatGPT urgently needs its users to start paying money. Solution: put ads on them

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It was inevitable. OpenAI has confirmed that is going to start testing ads on ChatGPT. The test will begin in the United States with users of free plans, those who have ChatGPT Plus, Pro or Enterprise are exempt for the moment. It is a movement that marks the beginning of a reality that was seen coming: The user experience of free AIs is about to get worse. All for the AGI. Through your X profileOpenAI has shared what those ads will look like and is striking in the heading of its “advertising principles.” Here they say their mission is “to ensure that AGI benefits all of humanity; our pursuit of publicity always supports that mission and makes AI more accessible.” how he jokes Pedro Domingos in Xit seems that the AGI was actually “Ad-Generated Income”, that is, “Income generated by advertising.” Where I said I say…. The AGI is becoming the excuse for everything. To find the true reasons behind this decision, it is enough to look at OpenAI numbers. Or also we can go back to 2024when Sam Altman said that ads on ChatGPT are “the last resort for our business model.” Saying that everything is part of a plan for the benefit of humanity is better than admitting that the AI ​​race is very expensive and OpenAI desperately needs to monetize its AI. This sounds familiar to us. The situation is quite reminiscent of the case of Netflix, which In 2020 he flatly refused to advertising, stating that it was a way to “exploit users” to two years later launch your plan with ads. Since then the streaming experience began to deteriorate and everything indicates that we are at the beginning of exactly the same thing happening with AI. Advertising as punishment. Before, ads were a way to generate income. Today they also function as a pressure tool to push users to pay a subscription. This is what we find on YouTube or Spotify, where the bombardment of ads is constant, repetitive and very intrusive. We pay to end the torture. Objective: subscriptions. ChatGPT has 1.8 billion users, but the reality is that only 5% are subscribed to one of their payment plans. How to increase this figure? If we don’t subscribe ourselves, maybe a few ads will convince us. OpenAI has been the first, but there are also rumors that Google will integrate ads into Gemini. The AI ​​party does not pay for itself, it is a matter of time. There is a loophole. If the big chatbots turn their free versions into a minefield of ads, we will always have the option of use local models such as DeepSeek, Mistral, Llama or ChatGPT itself. Here we get rid of token limits, queues and also ads. The bad part is that the performance is usually lower than the cloud and it also has fewer integrations. Time will tell if they end up being a better alternative. Image | OpenAI In Xataka | Generative AI opens its gap between those who focus on it locally and those who focus on the cloud. There is room for both

What they are and how to use them to put order among the members of a group

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Let’s explain to you what it is and how to use it Member Tagsa new WhatsApp feature for groups that has been rolling out over the last month. It is something that can serve both as entertainment within a group of friends and for the organization of more serious groups. We are going to start the article by explaining what exactly this new function is, as well as its possibilities. And then we will guide you step by step how you can create yours in any of your groups. What are member tags Member tags is a feature for WhatsApp groups. With them, any of the members of a name can add a label or nickname, and What you type will appear under your name when you write in one of these groups. The label will be visible to all group members, and will appear every time you type. Just as the name you appear under will depend on how each person has added you to their contacts, The label you put will be the same for everyoneand all members of a group will see the same thing. This means that the labels can be used to give context of who is who in those groups where you do not have the members in their contacts. When you don’t have someone in contacts, within a group you will only see their number or a kind of nickname that the person has set up, and the label can serve to better identify who each person is. You can change your label whenever you want and as many times as you want. Therefore, if you are not satisfied or if you have gotten bored with one you have placed, you can change it as many times as you want. And finally, The label you put on yourself in a group is only for that group.and it will not be seen in others where you participate. In fact, you can give yourself a different label in each group you are in. What can you use these labels for? Labels can be used for different things depending on the context of each group. In groups that are more serious, these can serve to identify each person that is inside. For example, in a group of parents of students each person can say who they are the father or mother of. In a more professional setting, member tags can be used to clarify the roles of each of the members. Think that you are in a group related to your work, because with them the human resources person or the boss can identify themselves so that everyone recognizes them. And in groups of friends, labels can also serve as entertainmentso that each member can give themselves a nickname, something descriptive or simply an inside joke. How to set your label in a WhatsApp group To configure your personal tag in a group, the first thing is Click on the image or group name to enter your settings. The easiest thing is to click on the image, since it is easier to hit it with your finger. Once you are in the group settings, you have to go to the members list and click on your name. The list of members will appear almost at the bottom. In the list you will also see the tags of the other members so that you can identify them as well. If you have never configured your tag in a group, you will directly go to the screen where you can write the one you want to use. And if you already have a label, an intermediate screen will appear with your name, telephone number and label, and you will have to press where it says Edit member tag. When you enter the screen to add or edit your tag, a writing field will appear where you can put the word or phrase you want. Below you’ll see a preview that shows you how the label will appear in messages you write. And that’s it. From now on, when you write in a group, all members will be able to see your tag below your name or phone number. You can also always see other people’s tags every time they write something. In Xataka Basics | How to translate WhatsApp messages: converting them from any language to Spanish

Ouigo has left 15,000 passengers stranded in Andalusia. Immediately afterwards, Renfe has put more trains at 7 euros

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From one day to the next and without giving too many explanations, Ouigo has canceled its services in Andalusia until next January 22. The French company leaves some 15,000 travelers on the ground who have to make ends meet to cover the Madrid-Seville or Madrid-Málaga that they already had planned. And Renfe is taking advantage of it. What has happened? About 15,000 passengers affected for the cancellation of eight daily services from Friday to Monday and six daily services from Tuesday to Thursday on those same routes until January 22 “for operational reasons.” These are all the explanations that Ouigo has given for paralyzing its services in the south of Spain. The French company has given these reasons to newspapers such as The Country either The World because it has not even published a statement with a press release or made public any type of text on social networks that communicates the massive cancellations for two weeks. The last tweet mentions the current offers. Since then, silence. And now? The customer has two options, as the company has communicated to passengers who have already purchased a ticket for the next ten days: Change travel date Cancel the trip at no cost Refund of the ticket price in a voucher that can reach 200% of the original ticket price On the rebound. The new situation has been taken advantage of by Renfe. The company has announced that it is activating two new daily services between Madrid and Seville with AVLO trains. The first of them leaves Madrid at 12:00 and returns from Seville at 5:17 p.m. The company has also indicated that the new trains are also available within the active offers of trains at seven euros. Renfe has also taken the opportunity to remind users that train companies have the obligation to propose an alternative means of transport. in less than 100 minutes since the cancellation occurs. If not, the customer has the right to a refund of the ticket price free of charge. The refund, they remember in the OCUmust be delivered in the same payment method and the acceptance of a voucher to travel on another occasion must always be voluntary. a stick. Although Renfe has arranged two special services on the Madrid-Seville, it seems clear that the new schedules cannot take on the volume of cancellations produced with the Ouigo trains, but it does serve Renfe for two things. The first is to receive unexpected income on the line. The second is that it allows them to send a message. And remembering the railway regulations is enough for Renfe to send a stick to Ouigo just when the controversy over compensation in case of delay is flying over the national panorama. It must be remembered that Renfe is obliged to refund, from January 1, 2026, 100% of the ticket if trains are delayed more than 30 minutes. A measure that the Government wants to avoid understanding that it is discriminatory for the public company compared to the competition. And Ouigo and Iryo benefit since what was approved by the Congress of Deputies only affects Renfe. Both the French and the Italian companies only return 100% of the ticket when delays exceed 90 minutes, a decision that Renfe continues to apply into 2026 since the State’s attorney has concluded with a report that the obligation is not such as of January 1 despite the change in regulations and that it is necessary to change the Railway Sector Regulation. as reported by the Ministry of Transport. The case has already occurred. Renfe also knows what it is talking about. And last summer, the fires in Zamora and León cut off the train service between Galicia and Madrid. Then Renfe was committed to returning the price total of the ticket, just as happens with Ouigo, but FACUA defended that the company was obliged to provide an alternative land service and that this was not being complied with. The railway company defended itself by saying that it was unthinkable to transfer the volume of passengers from the train to a bus service. Photo | Xataka In Xataka | Renfe has had a more dangerous rival than Ouigo: comply with its own schedules

China wants Chinese people to have more children. So he’s going to put a special tax on condoms

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China wants more babies. Many more. Enough to increase their birth rate and stop the population loss which has allowed India ahead as the most populous nation on the planet. After repealing his ‘one child’ policy and display a wide range of measurements pro-natalism at a political, social and economic level, Xi Jinping’s Government has made a radical decision: make condoms more expensive and other contraceptive items. By first time in 30 yearswhoever wants to buy them will no longer enjoy a VAT exemption. In summary: sex becomes more expensive…at least the insurance. Sex with a condom? Pay more. have sex you will be more expensive in China from now on. At least if you want to do it with contraceptives. In the context of a broader tax reform that basically affects the value added tax (our VAT), Xi Jinping’s Government has decided remove exemption tax that condoms enjoyed until now. The decision is not exactly new. The law on which it is based was approved at the end of 2024, but it is now generating noise on social networks and the media for a very simple reason: its effects will begin to be felt shortly, from the January 1, 2026which is when Chinese couples will encounter rising prices on contraceptives. One figure: 13%. The change is important because this type of contraceptive items enjoyed a VAT exemption since 1993when China implemented the rate nationwide. From now on the scenario will be different and those who want to buy condoms will find themselves with a VAT of 13%. Today, precise Guardiana package of standard prophylactics costs between 40 and 60 yuan ($5.7-8.5). The contraceptive pill, available in the country without a prescription, ranges between 50 and 130 yuan, from 7.1 to 18.5 dollars. The price increase will not be exorbitant, but it has generated criticism on networks such as Weibo. “I was very angry when I saw that condoms were going to have taxes and increase in price,” he complained recently a user on RedNote. “Is it so easy to profit from us workers? I got so angry that I placed an order at night for the condoms that I like… I accidentally bought too many.” Why now? The million dollar question. The Chinese government has not simply imposed taxes on condoms. The measure is framed in a broader initiative that seeks to modernize the tax system and check the list of products and services exempt from VAT. At the end of the day, the consumption tax represents a crucial part of the tax revenues that feed the Chinese coffers. All in all, it is striking that Beijing decides to make contraceptives more expensive precisely at a time when the country loses population and look for ways to encourage their birth rate, which has led the State to act as a matchmaker, help to couples with babies or even go household by household to encourage women to have children. It has also not gone unnoticed that the same tax reform contemplates a tax reduction for childcare services. There is more at stake than Chinese demographics: there is the country’s economy, supported by its enormous domestic market, and the challenge of what to do with million pensioners. “Unlikely”. The other question is… Does the Government really expect that applying a 13% tax on condoms will result in more babies? An IndexBox report shows that in 2020, close to 5.4 billion condoms. There is who thinkslike Quian Cai, from the University of Virginia, that a price increase may “reduce access” to contraceptives, especially among the poorest population, but warns of the consequences. “It could lead to more abortions and increased health care costs,” prevents Cai. The risk? That in an attempt to increase the birth rate, China finds itself with more terminations of pregnancies and a resurgence of diseases sexually transmitted. Others are simply skeptical that making condoms more expensive is going to influence the number of pregnancies, especially if one takes into account that one of the brakes on birth rates is the high cost of parenting. “The tax itself is unlikely to have a noticeable effect on birth rates,” explains to TIME Yuan Mei, professor at the School of Economics, Singapore Management University. “Decisions about having children in China are mainly influenced by economic and lifestyle factors, such as the cost of raising a child and long working hours. These factors outweigh small changes in the price of condoms.” So what for? There is who considers that the rate has a symbolic nature and really seeks to delve into a message. “Now that China’s birth policy has shifted toward promoting birth and no longer promotes contraception, it is reasonable to tax condoms again,” reflect He Yafu, Guangdong demographer. Nor does it seem that the initiative will have a notable economic impact. Not at least if you put it in context. Lee Ding of Dezan Shira & Associated explains to Guardian that taxing condoms will add around 5 billion extra yuan a year to state coffers (about $710 million). It is a considerable figure, but very small when compared to the billions that the country collects in general. “We don’t believe that income generation is the main motivation.” Images | Fenghua (Unsplash) 1 and 2 and CDC (Unsplash) In Xataka | While the birth rate in China plummets, a region does not stop having children. Their secret: being a large family has a reward

Madrid had a plan to put all cars without a DGT label off the road in 2026. It has changed its mind

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In 2024 it was December 12. In 2025 it was December 11. 20 days after all cars without a label were prohibited from entering the city of Madrid, the capital’s City Council has once again confirmed that those who are registered in Madrid will be able to continue driving for another year. That is to say, like last yearwith less than three weeks left before the ban would exclude unlabeled cars registered in Madrid and those registered outside the city, the City Council has extended the extension that will allow them to continue circulating. So, who can and cannot circulate in Madrid? What does the great ZBE that is now Madrid look like? In September 2024, a figure began to move: 1.2 million cars circulating in Madrid were going to be left out if the ban on any car without an environmental label circulating in the capital was activated, as planned, in 2025. This figure was, as we contrast in Xatakafalse. Or inaccurate, at least. In reality, the Madrid City Council estimated that there were 246,000 vehicles that were going to be left out of circulation in the city. This year, The figure that had moved was 300,000 cars which does not seem real because it would imply that the vehicle fleet of gasoline with more than 25 years and diesel with more than 19 years has grown in the city in the last year. In fact, Borja Caravante, delegate of Urban Planning, Environment and Mobility, has assured that prohibiting the circulation of cars without environmental label of registered in Madrid would only affect about 14,000 or 15,000 vehicles, according to words collected by The Country. The Madrid City Council alleges, therefore, that the measure would have a “low impact” and that they therefore prefer to extend the exception to the rule. Whatever the vehicles may be, the truth is that if the ban were applied, no car without a label could circulate in the capital, regardless of whether or not the car is registered in the city. And the thing is, right now, the only cars without a label that can circulate in Madrid are those registered in the city. That is, it is not enough to reside in the capital, it is necessary that the car be registered in the city. If not, there is no possibility of moving with a car without a label except for few exceptions, such as going to a hotel in the city. In summary, right now there are two possibilities for cars without a label and they will remain active next year: If the car is registered in Madrid: it can circulate If the car is not registered in Madrid: it cannot circulate In addition, it must be taken into account that cars without a label (whether or not they are registered in the capital) cannot enter the Central District Special Protection Low Emission Zone (what was previously Central Madrid). Only cars with an environmental label can enter this space. Of these, in addition, the B and C labels have the obligation to park in a parking lot, so only the ECO and Zero emissions vehicles have total freedom of movement. If you want to know more details, in this Guide to know if your car will be able to circulate through the Madrid ZBE in 2026 We clarify all these concepts. Photo | Jordi Moncasi and NuKi Chikhladze In Xataka | The intrigue of cars with the DGT B label: what we know about whether or not they will be able to enter large cities

Telephone spam is so desperate in Spain that the Government has had to pass another law to put an end to it

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If there is something that all of Spain agrees on, it is that we must put an end to spam calls, the problem is that at the moment it is not being an easy task. Have call filters that identify them, we can report If they call us without permission and there is even laws to end thembut they keep calling us. Now the Government is back on track with the new Law on Customer Service Services. Another law. It was approved in Congress last month and is waiting to go through the Senate for final approval. It is the first state law to regulate customer service and places special emphasis on abusive practices such as automatic renewals without consent and commercial calls. It is striking that it is already the second law that includes measures against this practice (first was the General Telecommunications Law), which shows that the problem continues despite previous measures. Against spam. The Government banned commercial calls without permission in 2023the problem is that most contracts include a clause called “prior consent”, so the prohibition is of little use. More recently They have banned spam calls from mobile numbers and now the new law includes new measures. Companies will be required to use specific prefixes that distinguish commercial and customer service calls. Operators must block commercial calls that do not use such codes. To discourage companies, contracts closed through non-consensual commercial calls will be declared void. Doubts. The new measures pose more obstacles for companies that bombard us with calls, but we have already seen that the law is made, the trap is made. The obligation to implement specific codes sounds much more effective than other previous measures, but the reality is that we have been talking about the end of spam calls for years and they still continue to call us, so the doubts are there. Furthermore, we still have the problem of telephone scams that escape the regulations. Fake reviews. The fight against spam calls is only one part of the new law. The text also includes fake reviews for the first time, a problem we have been talking about for years. The law sets a limit of 30 days to be able to post a review and prohibits buying and selling reviewsalthough it does not specify how it will fight against this practice. Other measures. The law also includes other obligations for companies that provide customer service: Companies must report the total price of the service from the beginning, including management costs that may make the product more expensive, as often occurs in ticket sales. Customer service numbers cannot be premium rate numbers. They must guarantee that 95% of calls are answered in less than 3 minutes. Customers may request to speak to an operator at any time during the call. The period for addressing claims is reduced to 15 days. If the claim is for an improper charge, the period is reduced to five days. Companies with more than 250 employees that have a turnover of more than 50 million euros must guarantee service in the co-official language of the territory in which they operate. When a contract is automatically renewed, companies must inform 15 days in advance and facilitate cancellation of the service. Image | Pexelsedited In Xataka | If you are tired of receiving spam calls every day, good news: MasOrange is tired too

OpenAI and Google deny that they are going to put ads in ChatGPT and Gemini. The reality is that accounts do not come only with subscriptions

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What AI has a profitability problem It is something well known. All you have to do is look at the OpenAI accounts, which in the last consolidated quarter lost a whopping $11.5 billion. The subscriptions were presented as a way to monetize chatbotsbut ChatGPT barely has 5% of the total users on one of your payment plans. The numbers do not come out and, although companies deny it, the shadow of advertising hangs over AI. what’s happening. Rumors that some very popular chatbots are integrating ads are intensifying in recent days. First they began to circulate alleged screenshots of an ad on ChatGPT and later a media specialized in advertising claimed that Gemini will have announcements in 2026. Companies deny it. Google has been quick to deny the information, ensuring that Gemini has no ads and “there are currently no plans in place to change it.” What stands out above all is that “currently”, which continues to leave the door open to include advertising in the future. For its part, OpenAI has come out to deny it ensuring that what appeared in that screenshot “was either not real or it was not an advertisement.” What was seen was a suggestion to connect the account of Target, the popular American hypermarket chain. When the river sounds… Despite the forcefulness in denying it, a few days ago we learned that OpenAI is preparing the ground to include advertising in ChatGPT. ChatGPT beta version for Android includes explicit references to an ad feature and tags like “content bazaar” and “ad carousel.” Additionally, the company is hiring experts in advertising platformsso the appearance of ads is not a question of “if”, but of “when.” In the case of Google, we haven’t seen any screenshots or traces in the code, so there isn’t that sense of imminence. However, there are rumors that there will be announcements in AI summaries and taking into account that advertising is the company’s main business, it does not sound crazy that they end up integrating ads into their chatbot. Investment vs return. The imbalance between what technology companies are spending on AI with what they are earning is totally unbalanced. Big tech companies like Google are increasing their revenue, but It is not thanks to AI, but to its cloud services. In the case of OpenAI, without an infrastructure to minimize the impact, the disconnection between expenses and income is brutal. Subscriptions are not enough. AI has managed to penetrate the general public and, according to the consulting firm Menlo Venturesalready has 1.8 billion users around the world. The problem is that only 3% pay any type of subscription. OpenAI currently has 5% paying users and expects that by 2030 the figure will increase to 8.5%. It is still not enough to achieve the desired profitability. According to a study by JP Morgan, For the AI ​​industry to achieve a 10% return on everything they have spent, it would take $650 billion a year, which is the same as saying that 1.4 billion people pay more than $400 each year to use AI. They may succeed, but for now ads seem like a faster way to generate income. Image | Generated with Gemini In Xataka | AI has become the best example that if you don’t pay for the product, you are the product

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