It is called cheapflation and it directly attacks the most basic products

In recent years the inflation seemed to subside on the charts, but not where millions of homes feel it: the supermarket. Under this appearance of normality, a silent and structural shift has been taking place that does not hit everyone equally: because what increases the most is not luxury, but the essentials, and it is … Read more

Mercadona has been filled with gels and shampoos that mimic luxury products: the silent revolution of supermarkets

A light texture cream and minimalist container that could go through a Sephora launch, a Bombonera type bag that Remember Loewe or Jacquemusand a colony whose aroma evokes Carolina Herrera or Issey Miyake perfumes. All this coexists, at reduced prices, in the same place where fried and softening potatoes are sold: the supermarket. Between clonations … Read more

We have cheap dough chatbots, and ultra -premium products for the elite

A 200 euro mobile normally does everything you need. A mobile of 1,000 euros simply makes it faster and better. A 25,000 euros car takes you perfectly from one place to another. But experience is different and better in a 60,000 car. Contemporary economy has taught us how life can work at two speeds. And … Read more

“Ready to eat” are sweeping supermarkets. It is because we no longer buy products, we buy time

Juan Roig He said it And half Spain was thrown on him: “In the middle of the 21st century there will be no kitchens.” Discussing whether it was a prophecy or a simple interested provocation, eight million Spaniards were already giving him right. Those who were buying prepared dishes, according to someone so little suspicious … Read more

Extra virgin olive oil is one of the purest products in the world. And it is also full of microplastics

As if it were the fashion concertFrance’s olive oil consumers have been waiting for their time for too long: that exact point in which the Bodegas Galas are left without the accumulated reserves of 2024 and prices begin to go down driven by the arrival of the Spanish product. The good news is that this … Read more

Temu already shows the extra cost of the products in the US for tariffs and no, China is not paying as Trump said

Donald Trump defended his tariff plan during the presidential campaign with overwhelming phrases that they were among their followers: “It is not a middle class tax. It is a tax to another country” or “it will not cost you, it will cost another country.” The message was clear: Americans would not pay the price of … Read more

Some of its products are already more expensive in the US

The tariff war between the United States and China has only intensified. The taxes already exceed 100%marking one of the most tense moments in the commercial relationship between both powers. Meanwhile, Washington has reached temporary relief with other countries with which it maintains agreements, provisionally suspending the so -called “reciprocal tariffs”although maintaining a base tariff … Read more

The US tariffs threaten the massive arrival of ridiculously cheap Chinese products. Europe has a plan

First was the United Kingdom Prime Minister Keir Stamer, which made clear The posture of the nation in front of the tariff war. China was more ally than enemy against the turbulence of the global market. Then It was Pedro SánchezPresident of Spain, the one that manifested in the same line. Somehow, both leaders showed … Read more

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