premium

This is how he is making his leap towards premium

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There are conversations that are worth more than statements. Nelly de Navia He has been directing Xiaomi’s marketing in Spain for years, which is not just any market for the company: it is its European laboratory, the place where it tests how far it can stretch its identity before exporting the experiment to the rest of the continent. Europe is, in turn, a very special continent: it is its large international market and its premium sales opportunity since the United States continues to be impossible for the orange brand. Nelly and I sat down to talk during the MWC in Barcelona, ​​in the noble area of ​​the stand of Xiaomi, and what he said draws more clearly than any official presentation the exact moment in which the brand is. With a 17Ultra of 1,500 euros and a Leica Leitzphone to 2,000, I asked him how much weight the intention of raising image versus selling volume had in the strategy with those products. “Now we’re maybe 60/40,” Nelly said. 60% dedicated to building aspiration. 40% dedicated to moving units. For a brand that was born with volume as the only argument, that proportion is a statement of intent as striking as the hypercar parked in the stand that will never reach production. The twist has also changed the language. “I’m not talking to you about specifications anymore,” De Navia said. “I make it more aspirational, more experiential.” A leap that has been notable for some time. For years, Xiaomi sold in the language of engineers: megapixels, milliamps, gigahertz… and price, of course. It was the language of bargainwhich allowed the buyer to justify himself rationally. “My Xiaomi does the same thing in half” was a meme-phrase that defined a stage. Now Xiaomi organizes photowalks night trips with FotoEspaña and set up immersive experiences in your showroom. It is a language more similar to that of Apple and four-figure Samsungslearned with the conscience of someone who arrives late but with Chinese determination. And there is a subtle sign that the change is serious: this year there have been no free televisions or aggressive promotions alongside the launches, such as knockdown discounts or included headphones. “The mobile phone costs what it costs because I am offering you the best technology,” he explained. “I’m not going to mess it up with a promotion.” The word chosen is not neutral: dirty. The low price, which for years was the heart of Xiaomi’s argument, has become a threat for the brand they want to build. The thing about Spain deserves its own paragraph because De Navia tells it with a frankness that is unusual in the sector. “We use Spain at Xiaomi as a gateway, as a market to try new things.” The white range (washing machines, refrigerators, air conditioners…) was tested here before expanding because there were doubts about whether it would work in a country like Germany, more conservative with its brands, with strong national manufacturers and with purchasing power that takes the quality-price factor out of the equation. Spanish consumers, loyal since the days of the Redmi at 150 euros, are the testing ground where Xiaomi measures how far it can stretch its identity without breaking it. It is a compliment with nuances: the market that was a natural starting point for a price brand is now the first guinea pig of a brand that wants to be something else. The underlying identity conflict, however, does not disappear no matter how much the language changes. Redmi and Poco are still, in De Navia’s words, where the real volume is. The total ecosystem that Xiaomi is building (from mobile to home to car) requires both worlds to coexist without one contaminating the other, and managing that coexistence is probably the most complex challenge that the brand faces. “Many users have continued this path hand in hand,” he said about those who have been with Xiaomi for years since its cheap beginnings and continue walking alongside them. But attracting the buyer who never considered it precisely because it was cheap is a different, slower and more expensive task. And they are there. There is one answer that explains it better than any other. I asked him What KPIs will she look at in three months to determine if the 17 Ultra has been a success?. He did not say market share in premium or units sold of the Ultra, which are the most obvious answers. He said: “I think it’s going to be the effect it has on the T.” The T series, which Xiaomi will launch a few months later at more affordable prices, is where there is a greater volume. The Ultra exists, in part, so that when the T arrives people will have already recalibrated what they expect from Xiaomi. It’s exactly the same logic as Vision GT (behind Nelly in the photo that crowns this article) applied to mobile phones: the unattainable product as a lever to sell the product that you will buy. Luxury as a commercial argument for what is not luxury. Back to big brother, eol Xiaomi 17 Ultra It is a beast that at no time appeals to quality-price or to give you “the same or almost the same” as an iPhone or a Galaxy at half the price. Its price is the same or even higher because effectively Xiaomi is convinced that it is delivering something superior. After testing the Xiaomi 17 Ultra these days, it is impossible not to think that it has things that its range rivals do not have. Their cameras are on another level. Luxury works by accumulation of credibility. And that accumulation has no shortcuts, no matter how much the stand of the MWC try it. In Xataka | Leica is teaching Xiaomi everything it knows: when the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xataka

The bargain Xiaomi has died. Its new era goes through luxury, sports cars and competing in premium

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Xiaomi came into this world promising that the price was a conspiracy. That the absurd margins of Samsung and Apple were arbitrary, that a decent cell phone could cost two hundred bucks and that Democratizing was, in itself, a form of gainr. It worked and grew. It became the third smartphone brand in the world with a 14% global share, not so far from Samsung and Apple. And now, at the MWC in Barcelona, ​​he has set up a stand where there is no trace of that initial promise. There is a Xiaomi 17 Ultra for 1,500 euros with the Leica seal. There is a SU7 Ultra that breaks records at the Nürburgring. and there is a concepts of hypercar electric car called Vision Gran Turismo designed to appear in the PlayStation video game alongside Ferrari, Porsche and Mercedes. The Xiaomi of the bargain has not died of success. He died, in part, out of necessity. The numbers tell the story that the statements do not usually explain: The average selling price of their smartphones fell almost three percent in 2025weighed down by the weight of Redmi in international markets. In China, its natural market, closed the year in fourth positionlosing ground to Apple and a Huawei that has returned with force. With an R&D budget that exceeds four billion dollars annually and the pressure to sustain that spending, selling more cheap mobile phones is no longer a viable strategy… …so the move to premium is an Excel thing. The photography with Leica and the SU7 Ultra we already knew them. What’s new in Barcelona is the Vision Gran Turismo, and it is true that it deserves some attention. Xiaomi is the first Chinese manufacturer to join Polyphony Digital’s Vision GT program, a club that for three decades has been the exclusive territory of large European and Japanese houses. The concept itself (a hypercar electric, 900 volt platform, power that could be around 1,900 horsepower…) will never reach production. Xiaomi knows that and we all know it. But that’s not the question. The question is why a company that sells mobile phones, appliances and electric cars dedicates resources to designing a video game car and also creates its physical version. The answer is that The Vision GT is not a product but a positioning statement executed in the only territory where Xiaomi still has no history to defend or expectations to manage: the one of pure fantasy. A place where a brand that Four years ago it didn’t even have a car division. can sit without raising an eyebrow at the same table as Porsche. Some photos of stand from Xiaomi at the MWC explain well where the shots are going: What is not seen because it is covered by people surrounding it is the Vision GT, Xiaomi’s biggest eye-catcher at this MWC. Image: Xataka. What you see when you enter the security area thanks to a convenient press pass. Image: Xataka. The queue to get on the SU7 Ultra is already a classic. Image: Xataka. Cell phones continue to attract glances… but they are not even close to the ones that their cars awaken. Or his car and his concept car. Image: Xataka. The move is very reminiscent of Hyundai when it launched Lexus, although with one difference: Hyundai had the discipline to separate the brands. Xiaomi is trying to ensure that the same logo that for years crowned 150 euro phones now supports an ecosystem that ranges from hypercar to the ultra-premium mobile passing through the connected home. This identity clash remains unresolved. And at the MWC stand it looks great: the main protagonists are Leica, the SU7 Ultra and the Vision GT. Redmi and POCO surely have a big place in the hearts of the staff of the brand, but they do not appear on any display, they are something that the Xiaomi of 2026 does not want to boast about. The bet is serious because the premium margins are much better. The vertical integration that Lei Jun pursues with its own chip, its own operating system, its own AI model, etc., It only makes economic sense if the devices that incorporate them sell at a high price.and the total ecosystem that Xiaomi is buildingfrom the pocket to the living room and from the living room to the garage, generates a blocking effect that the low price segment will never be able to offer. The risk is also serious: luxury always works by accumulation of credibility, a unilateral declaration is not enough, and Xiaomi still carries the shadow of having been for a long time the brand you chose when you couldn’t afford anything else. Or when you could, but you preferred not to, and you clung to that comforting feeling of getting something as good as your neighbor while paying half as much. Convincing that neighbor that you are now worth three times as much is one of the biggest marketing challenges in the tech industry right now. In Xataka | Leica is teaching Xiaomi everything it knows. When the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xataka

Free PS4 and PS5 games in March 2026 for PlayStation Plus Essential, Extra and Premium

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One more month is ending, and Sony has already published the list of games that will be given to you at no additional cost in March 2026 if you have a subscription to PlayStation Plus. These are 4 new titles that will be available starting March 3 for subscribers of any of the versions of this service, and which you can play whenever you want at no additional cost as long as you maintain your subscription. PlayStation 5 It is backward compatible with the PS4, which means that you can play all the games from the previous generation on it. In the list of games we are going to put you games with official prices from the official Sony website, which may sometimes be different from what you will find in stores, but which serve as a reference to see the value of the games you get. Free games for PS4 and PS5 PGA Tour 2K25 (PS5), valued at 74.99 euros. The annual game for golf lovers, where competitions such as the PGA Championship, the US Open and the Open Championship have debuted this year. You can create a player and start a career where you can win tournaments and climb the rankings. You have the file in 3DGames. Monster Hunter Rise (PS4 and PS5), valued at 39.99 euros. A new installment of this popular saga, where you can face some of the most iconic monsters. You will also have new mechanics, new creatures and a story inspired by Japanese folklore. You have the analysis in ExtraLifeand the tab in 3DGames. Slime Rancher 2 (PS5), valued at 29.99 euros. A second installment of this title where you will have to travel through a mysterious land to capture and raise slimes, as well as carry out other activities. You have the file in 3DGames. The Elder Scrolls Online Collection: Gold Road (PS4 and PS5), valued at 19.99 euros. If you have never given this Elder Scrolls online game a chance, this is a great opportunity, since it is a pack with its main areas. In Xataka Basics | The best free games on Playstation 5 that you can play right now

Airlines justify price increases with additional premium services. All except one: Ryanair

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The increase in operating costs It is making it increasingly difficult for airlines to offer low-priced flights. The low-cost They are becoming less and less, and with each passing year the prices of their tickets increase. Airlines have found a simple way to justify that increase: offer more comfort with wide seats and extra services that sound like luxury. Ryanair, however, does the opposite. Although the Irish company is forced to raise the price of its tickets, the company is reluctant to include any “luxury” options to justify the price increase. The boom in “premium” seats. As and how he published The New York Timestraditional airlines are dedicating more and more space on airplanes to seats for “premium” tourist class, with larger seats and improved services. This allows them to charge much more for those seats, while maintaining the number of passengers. The data they point because tickets for these “premium” tourist zones cost up to five times more than a normal one and represent close to 15% of revenue per passenger. According to data of Financial Timesuntil 2028, the number of seats of this type will grow by 11% each year, while the basic economy class stagnates in terms of sales. With this new “premium” tourist model, airlines earn more for each person who travels, without having to squeeze passengers into increasingly tight seats. The low-cost ones join the cart. Such is the success of this model, that even low-cost airlines have begun to offer packages with more services and, of course, with a higher price. Companies like EasyJet or Frontier Airlines They sell “premium” options with priority boarding, seat selection or even complete vacation packages. This adds extra costs to the way you work. The problem is that these added services make the ticket more expensive, so now they depend more on charging for the large baggage check-in or reservation changes. This makes them lose their price advantage and brings them closer to traditional airlines. Their response has been to stop competing for passenger volume at a low price, and now they seek to offer prices equivalent to a single ticket on a conventional airline, but with extra amenities. Ryanair does not take the bait. Ryanair has already announced that the price of your tickets will increase up to 9% in 2026. The company has achieved keep your costs very controlled placing its expenses per passenger and kilometer at only 4.5 euro cents, compared to more than 7 cents for rivals such as EasyJet or Eurowings, or 9 cents for British Airways. Keeping operating expenses low is what allows Ryanair to continue with its low pricing policy without having to offer “premium” features. Something in which its CEO seems not to give in one bit, judging by the clash in X between Elon Musk and Michael O’Leary for connectivity WiFi on airplanes. Musk claimed that more and more airlines were offering WiFi connection packages on their flights as a “premium” option, and criticized Ryanair for not including it. The response from the controversial CEO of Ryanair was immediate, ensuring that he was not going to offer anything that would increase the operating costs of his planes, and the installation of a Starlink antenna increased fuel consumption. That ignited the spark of a small brawl in which Musk threatened to buy the airline but O’Leary knew how to take to his field. Costs are the key. As demonstrated by the latest financial balance of the Irish airline, savings and containment of operating costs are the secret of Ryanair’s success which, with its refusal to pay the increase in Aena rates and at the price of fuel, it recorded profits of 2,540 million euros in the last half of 2025. While the rest of the airlines must resort to “premium” services to justify their price increases. Ryanair seems to be comfortable with its role as stingy in services to its passengers, and prefers to continue betting on a strategy of low prices and moving a highest percentage of passengers. For now, that model works for them. In Xataka | The CEO of Ryanair would govern a country like his airline: a “low cost” state with millionaire politicians and cuts in services Image | Ryanair

Free PS4 and PS5 games in February 2026 for PlayStation Plus Essential, Extra and Premium

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Let’s tell you what they are the games that Sony will give you at no additional cost in February 2026 if you have subscription to PlayStation Plus. These are 3 new titles that will be available from February for all subscribers of any of the versions of this service, and which you can play whenever you want at no additional cost as long as you maintain your subscription. PlayStation 5 It is backward compatible with the PS4, which means that you can play all the games from the previous generation on it. In the list of games we are going to put you games with official prices from the official Sony website, which may sometimes be different from what you will find in stores, but which serve as a reference to see the value of the games you get. Free games for PS4 and PS5 Undisputed (PS5), valued at 49.99 euros. A boxing simulator with over 70 boxers and fighters, although some can only be unlocked by punching. It has many different scenarios, with intuitive controls and intense combat. You have the file in 3DGames. Subnautica: Below Zero (PS5, PS4), valued at 29.99 euros. A new episode of the fantastic Subnautica that is sold separately. It takes us to a new frozen region where we face new challenges for our survival. You have the file in 3DGames. Ultros (PS5, PS4), valued at 24.99 euros. A metroidvania with exploration and combat. Locked in a narrative loop, we will have to face multiple challenges while we progress our character. You have the file in 3DGames. Ace Combat 7: Skies Unknown (PS4), valued at 69.99 euros. A flight simulator where you have to control fighter planes. You can pilot about 30 planes. You have the file in 3DGames.

The Model 3 is no longer the best-selling premium electric vehicle in China

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The automotive industry is giving us not-so-subtle clues about its changes and the baton it picks up. China as an influential country in this sector It is taking more and more shape. Just two years ago, dethroning the Tesla Model 3 as the best-selling electric sedan might seem like a joke. However, this same thing has happened in China, as it is the Xiaomi SU7 the one that has taken that position from him, and even more of an achievement if we take into account that it is the first car from the now also automobile manufacturer. Figures. Xiaomi’s SU7 reached 258,164 units sold in China during 2025, exceeding the 200,361 deliveries of the Model 3 by almost 30%, according to data of the Chinese Passenger Car Association (CPCA). It is the first time that a Chinese manufacturer has managed to take the lead from the Tesla model in its category since it began to be assembled in the Shanghai Gigafactory at the end of 2019. Context. Xiaomi has only been delivering vehicles since March 2024, making this success even more significant. With a huge user base on its mobile devices and other technological products, the Chinese manufacturer has managed to boost sales of its first vehicle with very outstanding features such as its sophisticated autonomous driving system preliminary and software and technology that has become a reference. There in China, the basic model of the SU7 has a price of 215,500 yuan (about 26,400 euros at the exchange rate), 9% cheaper than the Model 3, which starts at 235,500 yuan. The decline of Tesla in China. Elon Musk’s brand has seen how its market share was plummeting from 16% in 2020, when it began producing the Model 3 in Shanghai, to 6.9% in 2024. Tesla’s total deliveries in the country fell 4.8% in 2025 to 625,698 units, representing just 4.8% of total electric vehicle sales in China. “Tesla’s Chinese competitors are able to make technologically comparable vehicles while offering them at lower prices,” counted Eric Han, from the consulting firm Suolei, to the SCMP media. Lights and shadows of SU7. Despite Xiaomi’s great success, the SU7 has also been marked by tragedy. And in March 2025, three people died in an accident with an SU7 in the province of Anhui while the driving assistance system was activated, which led the Chinese authorities to tighten supervision over these technologies. In October, another fatal accident in Chengdu involving a SU7 Ultra once again generated debate, this time because neither the members of the vehicle, nor the people who wanted to help them, were able to open the doors of the burning vehicle. New versions. The company presented in early January a renewed version of the SU7 with a range of more than 900 kilometers on a single charge, launched in pre-sale from 229,900 yuan (about 28,000 euros at the exchange rate). The top-of-the-range edition reaches 902 km of autonomy, compared to 830 km for the Pro version that currently exists. Tesla doesn’t look good in Europe either. Things are starting to look ugly for Tesla, because if we are going to its overall figuresElon Musk’s company delivered 1.64 million vehicles in 2025, compared to 1.79 million in 2024, accumulating two consecutive years of declines. In Europe, where Tesla launched trimmed versions of the Model Y and Model 3 to defend volumes, registrations fell 25% in the eight main markets. Its share in our market fell from 2.4% to 1.7% until November, according to the European association ACEA. Between the lines. Nor can we say that Tesla already has everything on order, especially considering that the Model Y remains the best-selling SUV in China. However, the ability of Chinese manufacturers to compete in the premium segment with technologically advanced vehicles and more competitive prices is redrawing the map of the sector. We were recently talking about BYD surpassed Tesla as the largest electric vehicle manufacturer in the world, with 2.25 million units sold in 2025. Of course, the fragmentation of the Chinese market, which already has more than 50 electric vehicle manufacturers, and the fierce price warraise doubts about the long-term profitability of the sector. Cover image | David von Diemar In Xataka | There is an unexpected victim of the rise in RAM memory prices: the very modern connected cars

Motorola returns to the most premium range with a real beast

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Motorola has announced news taking advantage of the CES fair in Las Vegas. We have already talked about Qira, your new AI platformbut there has also been room for new devices, among which the smartphone stands out. Motorola Signaturethe brand’s new high-end. Motorola Signature technical sheet motorola SIGNATURE SCREEN 6.8-inch AMOLED panel Super HD resolution (2,780 x 1,264 pixels) 450 dpi Refresh up to 165 Hz Peak brightness up to 6,200 nits Corning Gorilla Glass Victus 2 DIMENSIONS AND WEIGHT 162.1 x 76.4 x 6.99mm 186g PROCESSOR Snapdragon 8 Gen 5 RAM 16GB LPDDR5X STORAGE 512GB UFS 4.1 REAR CAMERA Main: 50 MP, f/1.6, OIS, Ultra Pixel 2.44 µm Ultra wide angle: 50 MP, f/2.0, 122º, Macro Telephoto lens: 50MP, OIS, 3x optical zoom, 100x superzoom FRONT CAMERA 50 MP, f/2.0, 1.2 µm Quad Pixel BATTERY 5,200 mAh Silicon-carbon 90W wired charging Wireless charging 50W 10W wireless reverse charging OPERATING SYSTEM Android 16 CONNECTIVITY 5G sub-6 Wi-Fi 7 Bluetooth 6 GPS, GLONASS, Galileo NFC Dual SIM (Nano SIM + eSIM) OTHERS On-screen fingerprint reader IP68/IP69 certification MIL-STD 810H Durability Dual stereo speakers with Dolby Atmos Aircraft grade aluminum frame PRICE 999 euros Ultra-slim design Motorola returns to the premium range with the Motorola Signature and, as we already saw with the Motorola Edge 70its design stands out for its thinness. It is less than 7 millimeters thick, but its screen measures 6.8 inches, making it a fairly large mobile phone and its weight reaches 186 grams. Speaking of screen, it is a 6.8 inch AMOLED with a peak brightness of 6,200 nits and a refresh rate that exceeds the usual ones, standing at 165Hz. Regarding resistance, the panel is covered by Gorilla Glass Victus 2 glass and the frame of the mobile phone is made of aircraft-grade aluminum, important in such a thin terminal. The back is finished with a texture that imitates linen and comes in olive green and black, but what stands out most is its camera module. Motorola is committed to a system of triple camera which combines main, ultra-wide angle and periscopic telephoto with 3x optical and digital zoom up to 100x, all of them with 50 megapixel sensors. For the front camera we have another 50 megapixel sensor. Performance and autonomy The Motorola Signature marks the brand’s return to the premium segment, something that is clear with its processor, a Snapdragon 8 Gen 5. It is accompanied by 12GB of LPDDR5X RAM and 512GB of UFS 4.1 storage. For the battery, Motorola is once again betting on the silicon-carbon how good results it gave us in the review of the Motorola Edge 70, but this time it is even bigger: 5,200 mAh. According to Motorola, the autonomy is 52 hours, with up to 28 hours of video playback. As for the software, it comes standard with Android 16 and comes with the Qira AI platform, that understands the context and works between the mobile phone, the tablet and the computer continuously. Versions and prices of the Motorola Signature The Motorola Signature comes to the market in olive green or black. Regarding the versions, in other markets there will be a 16GB RAM version, but in Spain we will only have the 12GB version with 512GB of storage. It will cost 999 euros and it can now be reserved on the Motorola website. Images | Motorola In Xataka | From the Motorola of before to the Motorola of now: the police and firefighters have turned it into a 60 billion company

How to watch YouTube without ads and in the background without paying for YouTube Premium or installing fake apps

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Let’s tell you How can you watch YouTube without ads on your mobile or computerand even with the option to watch the videos in the background. These are features available to paying users on YouTube Premiumbut we are going to tell you how to do it without paying. We are going to do this using third-party apps, but without resorting to fake applications or those that are a modified YouTube and that expose you to privacy dangers. Nor are they the apps to listen to music on YouTube as if it were Spotify. Some browsers will help you with this There are three key functions that YouTube Premium offers you, which is to watch videos without ads, listen to their audio in the background, or even use the mode Qicture-in-Picture with which to watch videos in a floating window while you are using another application. This is something you can do with other paid apps. The trick is use some specific browsers instead of Chrome or Safari. They are perfectly normal, safe and legal browsers, so you don’t need to go around installing modified versions of YouTube that are going to become a problem for your privacy. There are three very popular browsers that you can use for this, which are Brave, Firefox and Vivaldithe latter with the extra of being a European alternative. You can find these browsers both in the official application store of your mobile phone, and you can also download them to your computer. Brave is the best option for mobileas it allows you to use PiP mode to have the video play in an overlay window while you do other things. Vivaldi, on the other hand, only removes the ads, which is no small feat either. Just remember, you have to use YouTube from the browsernot from the app, entering m.youtube.com. For background playback With Brave, you’ll need to turn it on in the app’s settings. For this you will have to enter the configuration, and in the section Multimedia. Here activate background playback. For the computer any of the three options are goodsince they will allow you to watch YouTube without ads. This is due to the internal blockers they have. In Xataka Basics | How to use Gemini to summarize YouTube videos or ask questions about their content on Android

Free PS4 and PS5 games in October 2025 for PlayStation Plus Essential, Extra and Premium

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Let’s tell you what are The games that Sony will give you without additional cost in October 2025 If you have subscription to PlayStation Plus. These are 3 new titles that will be available From October For all subscribers of any of the versions of this service, and those that you can play when you want without additional cost while maintaining your subscription. PlayStation 5 It is retrocompatible with the PS4, which means that you can play in it all the games of the previous generation. In the list of games we will put you Games with official prices of the official Sony website, which can sometimes be different from those that you will find in the stores, but that serve as a reference to see the value of the games you get. Free games for PS4 and PS5 Alan Wake 2 (PS5), valued at 59.99 euros. The second part of this magnificent game in which you will have to solve a series of murders, exploring two worlds with two different characters. You have the analysis in Lifextraand the file in 3DJUGOS. Cocoon (PS4, PS5), valued at 24.99 euros. Another game of mysteries, in this case cosmic mysteries solving various puzzles. A great title of the mind that brought us limbo or inside. You have the analysis in Lifextraand the file in 3DJUGOS. Goat Simulator 3 (PS4, PS5), valued at 29.99 euros. Third part of this authentic madness with which you can go with the goat in the most literal way. A realistic sandbox where you can do all kinds of adventures. You have the file in 3DJUGOS. In Xataka Basics | How to format and restore your PlayStation 5 to your factory values

The “best mechanic in Spain” says that Low Cost gasoline is of worse quality than the premium. Reality is much more complex

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In the long term, fuel Low Cost “It can cause breakdowns.” We do not say it, says Carlos Pérez, recognized as “best mechanic in Spain” in an interview with Canal Moveo de The avant -garde. And we don’t give it because, simply, there is no reasons to say it. In fact, Carlos Pérez himself emphasizes that “all gasoline ultimately come from the same wholesale suppliers.” So what happens? Who. As we say, one of the spaces that The avant -garde He dedicates to the mobility sector has interviewed Carlos Pérez, known on the Internet as “the best mechanic in Spain.” The title is no invention, among the different awards he has obtained we find the one delivered by The workshop community who are focused on communication within the post -sales market. Since then, Pérez has granted various interviews to different media in which he has been explained about What are the most reliable brandswhat are they the car models that recommend Or, simply, which is the best gasoline to use. Yes, but. And here comes the controversy. In his statements about gasoline to use, Carlos Pérez assured the following to The avant -garde: “Although all gasoline ultimately come from the same wholesale suppliers, the differences are in the additives that each company incorporates. These additives are those that help to keep the feeding system clean and prevent the accumulation of waste in the engine, which can affect the performance and durability of the vehicle. The price can be tempting, but in the long term, the use of fuel That supposes in repairs “ That is, a Yes, but in full rule. According to Pérez, there should be no reason to distrust the cheapest fuels but in the long run “it can cause breakdowns and greater engine wear.” Obviously, the price would not compensate for the expense and headaches of the breakdowns. Same origin. The truth is that in Spain there should be no differences between refuel Low Cost or supposed fuel Premium. Because deep down, the fuel is exactly the same. And this is not much less. In Xataka We already played this topic in 2015. Then we explained that the origin of both fuels is the same: CLH or hydrocarbon logistics company that In 2021 he changed his name to exolum. This receives the fuel from the refineries that are distributed by Spain in the hands of BP, Cepsa Moeve or repsol. This fuel already arrives with quality standards that guarantee a good product. This fuel is maintained in the exolum facilities until it is distributed by the service stations. It is here where the difference between products occurs: additives yes or additives no. The additives. To begin with, the exolum itself already has His own additives (HQ300) For part of the fuel it stores. It is the responsibility of the Marketing in charge of fuel with additives or without them. Obviously, this second is cheaper. What is an additive thinking? In theoryto improve long -term engine and vehicle care. Companies Premium Do you sell that their formulas manage to leave less remains in the engines or allow more kilometers with the same amount of fuel. And is there scientific evidence? Really, none. At least that is what Carles Fité, Professor of Chemical Engineering, and Rodrigo Soto, chemical engineering reader, who asked about this same matter, pointed out that “all are equal. I see no difference at this level of analysis.” According to their samples, “they basically contain the same compounds and in the same proportions. Everything comes out very very the same”, in words collected by The confidential. Nor have they found substantial differences in the OCU. In fact, they point out that we are talking more about blind confidence in the effects of additives than on realistic checks: “The effects of additives on engines and gasoline consumption do not seem very verifiable. (…) Prove that an additive lengthens engine life is very difficult, because there is no way to determine how much that same engine would have lasted if that gasoline had not used.” And the secret? The secret is called the economy of scale. Simply, there are two types of business when we talk about service stations. The gas stations Low Cost They can save the customer money because they themselves They already save money on operational costs Of their businesses: they do not usually have employees, they do not invest in R&D to improve those fuels and do not invest in advertising, trusting in the mouth-oreja. On the contrary, gasoline stations Premium They base their business on those additives that generate confidence in the client. But also In formulas to catch you in the following purchase such as loyalty cards or stores that orbit around the suppliers. Also in their Agreements with other companies as insurance companies or large supermarkets. Scams and maintenance. In summary, the quality of the repossed product has much more to do with the maintenance of the service station (which is renewed regularly and does not spend too much time in deposits, for example) and, above all, with complying with the minimum quality standards. The latter should be an endorsement when we repost in Spanish gas stations, however, in recent months the SERVICE STATION SHOWS They have used worse quality fuel and took advantage of great sales at very low prices to subsequently scam the State in the presentation of the VAT tax. This has generated a worse image to the product Low Cost. Photo | BALLENOIL AND BP In Xataka | Diesel or gasoline: what are the differences and which one is better to buy according to your use

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