Eating

Japan has a problem with bear attacks in its cities. So they have started eating them

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If it is true that every crisis hides an opportunity, in Japan they have taken it to a new dimension. For some time now, the country of the rising sun has been dealing with a serious problem of bear attacks on humans, which has left more than a dozen victims since last spring. The authorities have been searching for some time the way to solve itbut there are those who have already found a way to benefit from it: the psychosis due to encounters with plantigrades is coming accompanied by what seems to be a growing interest in their meat. In Japan the (gastronomic) taste for these animals it’s not newbut there are hoteliers who they assure that demand is growing so much that they are unable to satisfy it. And they are clear about the reason: the news about attacks. Beware of the bears. Japan has long grappled with a serious problem birth rate, a trend that comes accompanied by the abandonment of rural areas and farmlands. That’s nothing new. Nor anything that Spain (and many other countries) has experienced firsthand. What is curious is the effect that this population decline is causing, combined with other factors, such as climate change, fluctuations in harvests and the increase in the populations of certain wild animals: an ‘epidemic’ of human bear attacks. One figure: 13 dead. With more bears prowling through the mountains, when acorns are scarce, the animals choose to approach towns and cities… with the risk that this implies. Sometimes his encounters with humans remain just that, scares, like what happened in october when a 1.4 m specimen sneaked into a supermarket in Numata. Other times the outcome is more tragic. According to the Government, between April and November 13 people died by claws and bites from these animals. To them are added 230 injured. It is the worst balance since the country began studying the phenomenon in 2006. Is the problem that serious? Yes. The figures are eloquent. And not only those of attacks, injuries and deaths. The japanese press (even the international) has been echoing the increase in sightings of bears, the increase in captured specimens and the problem that these animals are beginning to represent, which has led companies to look for ways to protect their employees and administrations to consider strategies to address the problem. Proof of how desperate the Government is is that it has approved emergency hunts and even has turned to the army. 13 deaths may not be a high number in a country of almost 123 million of inhabitants, but it is high enough to set off alarms, especially in certain regions. There are basically two species in the country: Asian black bears and brown bears, which can be found in Hokkaido and whose population has skyrocketed in the last three decades, reaching 11,500 individuals. according to The Japan Times. A delicious threat. All of the above was more or less known. In recent weeks local media such as The Mainichi, The Asashi Shimbun, NHK World Japan However, they have published articles that suggest something else: that in the midst of a wave of attacks, the Japanese seem to be rediscovering the pleasure of a good slice of grilled bear. a few days ago The Japan Times He even spoke with the owners of a restaurant located in a mountainous area of ​​Saitama who say they are having difficulty meeting the growing demand for meat. “With the increase in news about bears, the number of customers who want to eat their meat has increased,” explains to the newspaper the head of the business, Koji Suzuki. His wife confirms that they have even been forced to turn away clients. Another Sapporo restaurant presume also of the success of their “bear soup” and in Aomori there is a population that is promoting wild bear meat as a local gastronomic specialty. Those who promote the use of bear meat from the sector claim that it is a local and they insist in the usefulness of using the meat of slaughtered animals. Is it something new? Yes. And no. As Suzuki and Katsushiko Kakuta, a restaurant manager in Aomori, explain, bear meat seems to be arousing special interest among the Japanese, but for them it is not a new product. Does five years in Nishimeya (Aomori) they even opened a center to process meat from wild bears captured in the Shirakami-Sanchi mountains. And in 2023 in Akita they installed neither more nor less than a vending machine which sells 250 g of fresh meat from bears caught by hunters in the region for 2,200 yen. “Most say it’s delicious”. Kiyoshi Fujimoto, Sapporo chef, confesses that, in your opinion“now there are more people” interested in his bear meat-based recipe. What’s more, he assures that “most people who try it say it’s delicious.” The truth is that in Japan not only attacks and victims have increased. The captures of animals have also done so, which has forced the authorities to face the challenge of what to do with their corpses. Chosun remember that, although there are restaurants in the country that serve their meat, the law is restrictive on the consumption of slaughtered bears, so many end up incinerated. Images |Lucas Law (Unsplash), Adam Kolmacka (Unsplash) and Suzi Kim (Unsplash) In Xataka | A Japanese restaurant has taken its obsession with fresh fish to the extreme: it lets you catch it yourself

The train is eating the plane in Spain for a very simple reason: airports exhaust us

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Although Renfe has given us some somewhat tortuous months in terms of its service, AVE delaysthe truth is that the train continues to be a very important means of transport in Spain, and there are many who prefer it to the plane. Factors like railway liberalization and the fierce price war Among the different railway operators they have also been especially favorable to this preference. According to Renfe data to which El País has had access82% of travelers choose the train over the plane. And this from an environmental point of view is good, since as the media reminds us, this represents an annual savings in emissions that reaches 512,926 tons of CO₂, equivalent to removing about 250,000 combustion cars from circulation for an entire year. Growth. The seven main routes, which connect Madrid with Barcelona, ​​Seville, Malaga, Valencia, Alicante, Galicia and Asturias, have experienced growth of up to 66% in the number of travelers in the last three years, according to the data provided by the railway operator. Numbers. Between September 2022 and August 2025, the Madrid-Barcelona corridor has gone from 7.5 to 8.9 million travelers. Madrid-Valencia rose from 4.4 to 5.3 million, while Madrid-Málaga jumped from 2.1 to 3.5 million, being the corridor with the most relative growth. According to account In the middle, these figures also include the users of Ouigo and Iryo, the private operators that have entered into competition after the liberalization of the sector. The three hour rule. “As soon as the train offers a competitive travel time of less than three hours, demand shifts massively to the railway instead of the plane,” explains Adrián Fernández, director of Sustainability and Energy Efficiency at Renfe, to El País. Fernández presents the case of Madrid-Barcelona, ​​since when the journey lasted seven hours, only 15% of the passengers chose the train; Now, with a two and a half hour trip, that proportion reaches 83%. Where do new travelers come from?. Just like collect In the middle, the International Union of Railways estimates that 50% of current high-speed users come from the plane, 20% abandon the car, and the remaining 30% correspond to induced trips, referring in the latter to trips that were not made before having the AVE. Savings Breakdown. The middle collect Renfe calculations based on European Commission methodologywhich state that the Madrid-Barcelona route avoids the emission of 185,856 tons of CO₂ per year. According to these data, Madrid-Seville saves 76,874 tons, and Madrid-Málaga reduces emissions by 72,121 tons. Adding the connections with Galicia, Valencia, Alicante and Asturias, the total amounts to 512,944 annual tons of CO₂. The equivalent in cars. To measure this figure, the Institute for Energy Diversification and Saving (IDAE) esteem that each car traveler emits 121 grams of CO₂ per kilometer, as points out The Country. Considering that a vehicle travels about 11,200 kilometers per year in Spain with an average occupancy of 1.5 people, the savings are equivalent to removing 252,325 cars circulating throughout the year. Challenges. Although the train is more sustainable, Cristina Arjona, Greenpeace mobility spokesperson, counted to El País that “to encourage its use even more it must also be the most competitive in price, since sometimes it is still more expensive than the plane.” “As high speed reaches new corridors, as soon as times are competitive, people decide to use the train en masse, with quotas of 80% and 90%,” account Fernandez in the middle. Now the challenge for operators is to extend this network to more territories and ensure that the offer of frequencies and prices remains attractive. In Xataka | Aragon finally solves the great bottleneck for its Pyrenean dream: joining Navarra and Catalonia by highway

With the “late” eating into the Christmas holidays, a new phenomenon gains weight in Spain: the Australian New Year’s Eve

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The year changes with the twelve bells midnight on December 31st. That has no discussion. What is questionable is that the New Year has to be celebrated at night. If you are more of a daytime person than a night person, if you don’t want to go to bed in the wee hours of the morning, hungover and resigned to spending the first morning of 2026 tossing and turning in bed… Why not bring the party forward a few hours? What if instead of gathering our family and friends for dinner we meet at noon? What if we ring in 2026 (or any other New Year) when they do it in Sydney, where the 12 bells ring when we are having lunch? What has happened? Bells, grapes, firecrackers, the first advertisement of the year, the trappings of the star presenter on duty, whether the layer of Ramonchu either the dress of the Pedroche… In Spain, New Year’s Eve has its traditions (apparently immutable), but that does not mean that more and more people choose to rethink how and especially when they celebrate the change of year. In fact, for a long time there has been a way to celebrate it that has gained followers: “Australian New Year’s Eve”. And what does it mean? It sounds exotic, but it’s actually very simple. The “Australian New Year’s Eve” consists of nothing more nor less than bringing forward the celebration of the New Year by a few hours. There is a 10-hour lag between Madrid and Sydney, which means that while in mainland Spain we sit at the table to eat in the most populated city in Oceania, there are in full transition of year. It is a simple geographical curiosity, but there are those who have seen in it a perfect hook to rethink when we celebrate the New Year in this corner of the planet. Instead of doing it at midnight, after an extensive dinner, they join the “Australian New Year’s Eve” and uncork the cava when the residents of Sydney or other regions of Australia, where they govern, do so. multiple time zones. One celebration does not have to exclude the other (a Spaniard can celebrate the New Year at 2:00 p.m. and 12:00 a.m.), but it does help to shift the focus away from the night. It is similar to the “pre-grapes” that have been celebrated for years, but in a somewhat different way: with food, parties and using Australian time as a pretext. But… Is it successful? Yes. At least in certain regions of Spain, where the concept of “Australian New Year’s Eve” seems to have caught on. A quick search shows chronicles about early celebrations in Teruel, Castellon, Valencia, The Palm…but if there is a place where the ‘Australian-style’ party has found fertile ground, it is Alicante. It has been organized there for a long time a few years and has expanded to several municipalities. The celebration has become so profound, in fact, that it moves so many people in restaurants and at night parties. So many people? The newspaper recently Information asked that same question to hoteliers and found a surprising response. According to the president of the Alicante Restaurant Association (ARA) reservations for lunch and dinner on December 31 are already practically equal in number, which shows that more and more people are bringing forward the celebration of the New Year. What’s more, part of the nighttime demand appears to be shifting to midday, when customers find more diversity in exchange for cheaper rates. “In the evening pack, the normal thing is set menus, which are somewhat more expensive,” says the hotelier. Prices are around 100 or 110 euros, practically double that of lunch, which is also usually served without a set menu and includes a drink. At first glance it may seem that restaurants are losing, but the reality is that if the daily clientele and the dinner clientele are added, businesses gain demand. Furthermore, New Year’s Eve menus may be more expensive, but they also entail more expenses for the establishments, which reduces their final profitability. From another association of hoteliers in the province of Alicante, Apeha, confirm There are starting to be more reservations at midday than at night. Is it just business? No. The phenomenon is not only seen in bars and restaurants. Daytime celebrations, including symbolic grapes, music and “chimes” are also celebrated with institutional support of the town councils. In Senija they present them for example as “Bells in the Sun” and in Crevillent the City Council advertises both the “Australian Chimes” as the “New Year’s Eve Party”. They are not unique or isolated cases. In Alicante you can find other towns that have taken their festivals beyond nighttime hours. Why this success? The big question. Costs aside, Apeha provides a key piece of information: the regular customer who books a restaurant on the 31st at noon is usually, clarifypeople of a certain age or with small children. “It’s not so much young people who go to clubs as people who prefer to go out at noon to get home at a productive time.” The truth is that the “Australian New Year’s Eve” is not an isolated phenomenon. It coincides with two others that are going in the same direction. The first is the afternoon boom. As the supply (and demand) of leisure diversifies and is no longer monopolized at night, more and more people choose to visit bars and clubs earlier. Instead of going out at night he does it in the afternoon, which is felt at Christmas itself. “Australian New Year’s Eve” may be expanding, but so is the “Good Afternoon” and “New Year’s Afternoon”advanced versions of Christmas Eve and New Year’s Eve. More partying, less cooking. The other trend has to do with how we organize our Christmases and our habits in the kitchen. We start enjoying before December 24 or 31 because we are less willing to spend hours in the kitchen to prepare … Read more

the only insect in Antarctica has started eating something it shouldn’t

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We tend to think of Antarctica as the last bastion of naturebeing a desert of ice oblivious to everyday problems from the rest of civilization. But the reality is that that place is not free from problems We live in the warmest (and most populated) areas of the planet. Something that we have proven thanks to a small insect that has survived ice ages and extreme conditions. Microplastics. And this insect has given us the key that it is eating microplasticsthose particles that little by little we give more attention to our environment. But the curious thing, as a study has shown, is that they have managed to penetrate the terrestrial food web of the frozen continent. And the truth is that there is little plastic, since there is little human life. The protagonist. the insect in question analyzed is the Antarctic Belgiuma flightless mosquito (since it lost its wings so that the wind would not drag them) and is considered the largest purely terrestrial animal on the continent. Despite measuring between 2 and 6 millimeters. This is possible thanks to their extraordinary survival capabilities, having the ability to withstand freezing of their body fluids and extreme dehydration. But nature has not prepared it for the consumption of microplastics. The study. The researchers they got analyze its diet thanks to the collection of larvae during an expedition in 2023. When analyzing the samples collected with advanced techniques, it was clearly seen that there were plastic polymer fragments inside the organisms. And although the proportion was low, the laboratory experiments told a different story. And the moment insects are exposed to an environment with microplastics, they ingest them with the same ease with which they eat algae or moss, which is their usual diet. That is, they do not discriminate against them. The impact. In humans we are still trying to find out the effect of microplastics on ourselves, and in mosquitoes it seems that in the short term it does not seem to be lethal. This way, these insects could continue going about their lives as normal, but there could be a subtle effect on the amount of fat reserve. Something that in an environment where every calorie counts to survive the cold, any caloric deficit is a risk. The state of the ecosystem. In this way, the concern is not about the survival of this insect, but rather lies in how the human hand reaches even those areas where we do not have a very strong presence. The arrival of microplastics that coincide with those used in research equipment, tourist clothing and marine waste gives us a wake-up call on how we must reduce our impact on the environment. And this ingestion of microplastics tells us that pollution has become evident in this ecosystem. But there is good news: there is no risk that the presence of these microplastics will begin to ascend the food chain of the different species because there are no predators that eat this insect. The change. However, this discovery definitively breaks the illusion of isolation. From the deepest ocean trenches to larvae on the islands of Antarctica, there is no place left on Earth free from the imprint of our polymers. The Antarctic Belgium has survived millions of years of hostile climate; Now we will have to see how it adapts to the Anthropocene. Images | 66 north FlyD In Xataka | Eight months ago a robot disappeared under the ice of Antarctica. Today we have recovered it and it brings disturbing data

China is not only eating the West in electric cars or televisions. It also threatens Starbucks

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New York is so damn big that it would be logical that the news of the opening of two coffee shops would pass unnoticed. After all, the city that never sleeps is full of places where one can taste (or pick up) a lattecappuccino, macchiato or any other coffee variation that comes to mind. The opening of the first two Luckin Coffee stores a few months ago in the Big Apple was however sneaked into media such as CNN either The New York Times and has inspired analysis of all kinds out of the country. Logical. After all, in just a few years Luckin Coffee has achieved bend your pulse to Starbucks in China. Now, for his landing in New York, he has chosen a place located barely 60 meters from one of their cafes. What is Luckin Coffee? If its name doesn’t sound familiar to you, don’t worry, it’s more than understandable: Luckin is a coffee shop chain founded in 2017 in China by Jenny Qian and Charles Lu and since then its expansion has focused mainly on the Asian giant. In 2023 he achieved a key milestone by surpassing Starbucks as the largest coffee brand in China and in recent years it has not stopped growing: from close to 16,200 stores that it had that year in China (more than double that of its American rival) has gone on to manage more than 20,000 in several countries. In July the company spoke of 24,097 points of sale spread across mainland China, Hong Kong, Singapore and Malaysia. During the first quarter of 2025 alone, it launched 1,757. After taking over the Chinese market, a few months ago the company announced his landing in America with two stores in Manhattan and Washington Square Park, an area popular with students. “This is just the beginning. New York, we are here,” warned Luckin in networks. Is it that important? The landing of Luckin Coffee in the US market has generated expectation inside and outside the country. Normal. Your surprise Starbucks in China in 2023 (both in sales and number of stores) had a symbolic value that goes far beyond the numbers. To begin with, because the Asian giant is one of the big markets of the American multinational. Starbucks has also been established in the country for some time: it opened its first establishment in Beijing in 1999, contributing greatly to establish coffee culture in a nation that has traditionally opted for tea. That’s why Luckin’s jump to the US has generated so much interest. How has it succeeded? With a bet well defined. At least until now, Luckin Coffee’s strategy has been based on three pillars. First, a dizzying expansion focused on gaining market share. Second, the user experience. Customers manage their orders directly through an app and in just a few minutes they can collect their orders at the counter, without any human interaction. The mobile application is not only dynamic; It allows the company to retain its customers by using discounts, bonuses and gamification. The third bet is a wide offer and, above all, affordable prices. During its landing in the US, the Chinese chain has decided to launch aggressive discounts that leave its coffees in less than two dollars, considerably below of what Starbucks charges for its drinks in the Big Apple. In fact there is who points that the American multinational’s strategy to stand up to its Chinese rival will be to move in the opposite direction: if Luckin focuses on app orders and low prices, Starbucks has proposed eliminate the premises of their network that only accept orders via app and for pickup due to their low “warmth”. The idea: return to the origin, to the traditional cafeteria experience. Does it only happen with Luckin? No. In fact Luckin is just one of many Chinese tea chains, hot potsdrinks… that are landing in the US to compensate for the changes in the Chinese market. How he slid TNWT in a recent analysis On the subject, there they find an excess of supply and an economy weighed down by the real estate crisis and weakened consumption, which leads them to look to the other side of the Pacific. One of the threats that its US competitors face is that this leap comes with aggressive tariffs. Gaining a foothold in the US market will not be easy. The Luckin case is a clear example. It has just opened its first stores in New York, but in front of it it has almost 17,000 establishments that Starbucks manages in the US. If the Chinese chain has demonstrated something, however, it is its resistance. In fact, it has managed to overcome the serious crisis it experienced in 2020, when an accounting scandal left it on the edge of the abyss. Since then it has not only managed to recover and grow. Now aspire to quote again in the USA. Images | Xataka In Xataka | China has just beaten the United States in the most unexpected fight: that of branded coffee shops

Every time you think you’re eating poorly lately, think about these Neanderthals who ate their neighbors.

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Approximately 40,000 years ago, a group of Neanderthals captured girls and women, took them to the vicinity of the Goyet caves (in present-day Belgium) and ate them. And no, it’s not a figure of speech. What is a girl like you doing in a place like this? Although the third Goyet cavern has been studied since the 19th century, it was not until a few years ago that tomographic techniques, ancient DNA analysis and isotonic measurements have allowed us to fully understand what was happening in the heart of the mountain. And we have seen the best example a few days ago in Scientific Reports, Quentin Cosnefroy and a large team of European researchers have managed to identify a minimum of six individuals among the mass of bones to be studied. At least four were adult or teenage women of short stature and surprisingly fragile bones. And that in itself was quite curious: why was the proportion of women so high? But it wasn’t the most curious thing: the most curious thing is that they had been eaten. Hunger. According to the analysis, virtually all of the bones show cut marks, fracturing for marrow extraction, and other signs of processing for human consumption. But the most striking thing is the selection: it is not a random group, but a very specific demographic sample. I have already said the key: the bones were too graceful to be Neanderthal bones (who, remember, populated the caves at that time). The isotopic studies showed that none of these individuals came from the vicinity of Goyet: that is, they were women from other groups who (as I said) were captured and taken to the cave to be consumed with tools. They were a banquet. And no, I’m not going overboard with sensationalism. The same study acknowledges that the statistical probability of finding such a gender and age composition is ridiculous. “The exclusive presence of women and children in the Goyet complex does not respond to chance or a sample of natural mortality. It is a deliberate selection,” said Christian Pérez. And he was right. The only reasonable explanation is exocannibalism; something that had only been identified in modern ethnographic contexts as a form of violence towards groups (in the context of tribal wars). As the authors pointed out, this interpretative key is what can help us understand what was happening. The last living Neanderthal. Little by little, the question of what happened to the Neanderthal universe becomes more accessible to us. In fact, “the appearance of extreme behaviors such as selective cannibalism could be interpreted as an expression of growing tensions” and that clears up many doubts about what could (and could not) happen. As much as the theories on assimilation gain strengththe truth is that this admiration was not a bed of roses. Image | Matt Benson In Xataka | The story behind the “terror farm” of Burgos: cannibalism, rats, corpses… and animal welfare seal

The problem is not that there is a risk of eating chicken in Spain: it is that it is going to get very expensive

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In November 2023, Luciana Gallo and her team toured Punta León, a protected natural area on the southern coast of Patagonia. “It was like walking on a battlefield,” explained in SINC. “I’ve never seen anything like it. It was truly shocking: mountains of dead birds on the beach, thousands of elephants and sea lions dying.” The bird flu had reached that remote place in Argentina. A few weeks ago we confirmed that had arrived at the antarctic island from South Georgia killing 50,000 females elephant seal These days, however, the news caught us closer: it had also arrived in Spain. And the truth is that while the headlines are filled with bird flu, mass confinements and health alerts, chicken continues to be a central food in our diet. So it is logical that panic has spread. And, of course, that is a problem: a huge problem. In Xataka They are touching our balls (specifically, their price) Although not the one we tend to think. Although we are witnessing live and direct the largest epizootic of which we have records, the WHO continues to consider that the general risk to public health posed by A(H5N1) is low. Because, as Sergio Ferrer points out a few months ago, the most surprising thing about what we are seeing these years is that, “despite being immersed in a massive and historic wildlife mortality event, very few cases have been detected in humans.” And of course, there is no risk of contagion from consuming chicken or eggs from the supermarket. “No one has caught the bird flu virus from eating properly cooked animals or animal products,” said Jatin M. Vyasfrom Columbia University and he was right. Today, eating well-cooked poultry products is safe. That’s not the problem. And what is the problem? That the last thing a sector subjected to increasing costs, mandatory investments and minimum margins needed is a “global pandemic“. The consequences are clear in chicken meat. According to the Ministry of Agriculturethe price at origin of chicken meat in Spain was around €2.37/kg in week 38 of 2025. That is, an increase of 4% compared to the same moment in 2024. A moment in which, thanks to inflation, the price was already high. In Europe, the situation is worse: the price of broiler chicken has exceeded €3/kg for the first time and that represents an increase of 11.2% year-on-year. Something similar happens with eggs.. {“videoId”:”x7zvhsf”,”autoplay”:false,”title”:”REAL VS. FAKE BURGERS Could you tell them apart?”, “tag”:”food”, “duration”:”221″} And we’re talking about chicken, mind you. Chicken is not just another product: for years it has been the cheapest meat per kilo of protein. That is to say, It is the cheap protein par excellence. If the price breaks, the balance of the entire country’s shopping basket is broken. We have a serious problem around the corner. We better not miss the shot. Image | In Xataka |The United States has been immersed in extreme egg prices for months. Spain now faces the same problem (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news The problem is not that there is a risk of eating chicken in Spain: it is that it is going to get very expensive was originally published in Xataka by Javier Jimenez .

The Steam Machine’s key to eating the market will be the price. And there Valve has an ace up its sleeve

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The video game world is revolutionized. It’s not every day that a new “PC-console” is announced, but even rarer is that the device comes from Valve. They have just presented the Steam Machinea console-shaped PC that has been posed as a direct threat to Xbox and PS5but also for the Windows PC itself. Much has changed since Steam Machines from a decade ago and, with the new model, Valve will not take timid steps. Steam Deck has shown them that they have a lot to say in the field of hardware, but as always, success will depend on the price of the Steam Machine. It has to be attractive to gain a foothold. And Valve has a wild card called 30%. The price of the Steam Machine and the 30% wildcard A decade ago, Valve already took a hit with the first Steam Machines. He said that they were a timid bet because Valve developed the system, but between the fact that there were not so many games available for it (based on Linux) and that the machines were not designed by Valve, but rather delegated to companies like Asus and AlienWare (which set prices that were not competitive), well the thing ended… badly. The situation has changed a lot by three factors: In the shadows they continued to develop the Steam OS systemmaking it compatible with both Linux and Windows games. They launched a Steam Deck with which they have shown that they know how to make competitive hardware. Although threats such as Amazon and Epic Games have appeared, their platform remains the undisputed queen when we talk about PC gaming. The Steam Machine will arrive (accompanied by a new controller and a virtual reality viewer named Steam Frame) at the beginning of 2026. We do not know the specific date, nor the price. And, of course, once the initial excitement of the announcement had passed, the conversation turned to theorizing about the price of the Steam Machine. Here I want to be cautious because whenever hypotheses are launched about the price of hardware there are a lot of factors that come into play. We can take the components as a reference and say “To build a PC like this is about 700 euros”but then there are the design costs (it is very small and that increases the price), development, logistics… The last time the price of a console was theorized was with nintendo switch 2and their 470 euros They ended up surprising (although the 90 of some of their games were more surprising). Therefore, I don’t want to venture to say whether the Steam Machine will cost more or less. There are some clues. The Verge is one of the media outlets that has had the machine nearby and claims that Valve plans a price “similar to a PC with similar features.” From the middle they point about $800, but that’s only in components (without the system and other costs, for example), but the components are customized and look like versions of laptop CPUs and GPUs, not the ones we can buy for a desktop. From the technical media Digital Foundry take for granted that the range will be between 500 and 600 euros, but again: it is difficult to estimate because there is not much to scratch. Now, my reflection is that, if the objective of Steam is to punch the table and wants to take part of the pie from both the consoles Like the PC itself, the Steam Machine will be sold at a loss. Because? Because if there is a company that can afford it, it is Valve. For starters, it’s a private company. Gabe Newel, Valve’s boss, owns 51% of the shares. This implies that they do not have to give explanations to shareholders. This is why we do not have public figures for Steam profits or Steam Deck sales (although it is esteem which dominates the -small- consolidated PC market). But the reason why Valve can sell a console at a loss, or not care so much about not making money per machine sold, is because all the ones they sell have Steam as launcher and store, and the company keeps a significant percentage per game sold on the platform. That percentage is around 30%which implies that if a million copies of a game are sold, Valve’s share of the pie is considerable. And, although not all games sell millions, thousands of video games are released every month. that “solely” for setting up the servers and hosting the games developed by other companies. Besides, there is the matter of the stickersa market in which Steam also keeps a good percentage of each transaction. AND It is something that moves dizzying figures. On the Steam Machine, as on the Steam Deck, you can run games from platforms such as GOG, Epic or Rockstar, but in the end The PC marketplace par excellence is Steam. It is the mainstream platform and each of those Steam Machines will be a window to a store that has offers every now and then and that is very well positioned at a time when console games are more and more expensive. The consoles themselves are much more expensive than when they were launched five years ago. Therefore, although it is impossible to guess a price for the Steam Machine, as I said, If there is someone who can sell their machine at a loss because it will recover the difference with the software, that is Valve. And if they launch an affordable machine, with the market as it is, they can deal a tremendous blow to their direct competitors: consoles. But also to the PC itself. In Xataka | There are more and more physical video games that are paperweights. It is a tremendous problem for video games as art.

Meta’s star AI scientist plans to leave the company, according to the FT. The new goal is eating the old goal.

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The head of artificial intelligence at Meta, Yann LeCun, would be preparing to leave the company to found his own startup, according to inform Financial Times. The departure of the prestigious researcher, winner of the Turing Award and considered one of the fathers of modern AI, symbolizes the radical change that Mark Zuckerberg is giving to Meta’s strategy around AI. The changing of the guard. LeCun, who led the Fundamental AI Research Laboratory (FAIR) since 2013, is now in an uncomfortable position within Meta. This summer, Zuckerberg hired Alexander Wang28, to lead a new “superintelligence” team, paying $14.3 billion to take 49% of Scale AI, the data labeling startup Wang had founded. As a result of this restructuring, LeCun went from reporting to chief product officer Chris Cox to reporting to Wang, according to account Financial Times. A philosophical divorce. The tension is not only organizational, but conceptual. LeCun has long publicly defended that the language models on which Zuckerberg has focused his strategy are “useful” but will never be able to reason or plan like humans. His bet from FAIR has been different: the so-called “world models”AI systems that learn from the physical environment through videos and spatial data, not just language. A path that, according to LeCun himself, could take a decade to bear fruit. Meta’s problems with AI. Zuckerberg’s reorganization comes after several setbacks. The launch of Call 4 It has not gone as the company would have liked, falling below the most advanced proposals from OpenAI, Google and Anthropic. Additionally, Meta AI, the company’s chatbot, has also not gained traction among users. Meanwhile, Zuckerberg has hired dozens of engineers and competing researchers with pay packages of up to $100 million, creating a dedicated team called TBD Lab to accelerate the development of new versions of its language models. The cost of pivoting. The shift toward practical AI appears to have generated internal chaos. Sources cited by TechCrunch In August they revealed the frustration of new hires when facing the bureaucracy of a large company, while the previous generative AI team saw its scope reduced. In October, Meta laid off 600 people of its AI research unit to cut costs and accelerate product launches. Also in May Joelle Pineau left the companyvice president of AI research, who joined Canadian startup Cohere. What’s coming now. According to two sources Cited by the Financial Times, LeCun’s new project will focus on continuing his work on world models, and he has already started talks to raise funding. His departure, scheduled for the coming months, represents more than the departure of a brilliant scientist: it is confirmation that Meta’s old long-term focus has been relegated by the urgency of competing in the short term with more practical solutions. As Wall Street pressures Zuckerberg to justify an investment in AI that could exceed $100 billion In 2025, the company would be losing one of its most recognized brains along the way. Cover image | Goal and AFP In Xataka | AI was supposed to reduce costs and reduce staff. The Coca-Cola ad illustrates how much we were wrong

For years the white label was the ugly duckling of the super Spanish. Now it is slowly eating up the market

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The white marks continue to get stronger in the retail Spanish. And clearly, with resounding growth both in the ‘short assortment’ chains that have traditionally opted for them (Mercadona, Lidl or Aldi) and among others that have chosen to adapt their offer and give them greater prominence, in the case of Alcampo, Eroski or Carrefour. The trend as such has been seen since some time agobut the latest data published by Worlpanel by Numerator (advanced today by elEconomista.es) are especially forceful. What does the data say? That in recent years the weight of its own brands has clearly grown in the country’s main supermarkets, including Mercadona, the chain that owns higher quota of market in the sector. If in 2023 Mercadona’s white brands (with Hacendado at the head) represented 72.9% of its sales, the latest data from Worldpanel show that this percentage now stands at 77.8%. It is a high figure, but not the highest in the sector. It is surpassed by Lidl, where private labels account for 80.7% of sales. In your case, yes, a slight drop has been recorded: the percentage improves on that of 2023 (79.7%), but reveals a slight decline when compared to that of 2024. Chain % of white label sales 2023 % of white label sales 2024 % of white label sales 2025 Lidl 79.7% 81.9% 89.7% Mercadona 72.9% 74.5% 77.8% aldi 68.8% 69.1% 74.5% Day 54.2% 56.3% 65.1% consumption 33% 35.9% 37.4% Carrefour 29.3% 31.4% 33.3% Eroski 25.6% 28.4% 31.2% Alcampo 21.5% 24.3% 23.8% And the rest of the chains? They have also seen the white label imprint grow. Let’s see. In Aldi it has gone from 68.8% in 2023 to the current 74.5%, in Dia from 54.2% to 65.1%, in Consum from 33% to 37.4%, in Carrefour from 29.3% to 33.3%, in Eroski from 25.6% to 31.2% and in Alcampo from 21.5% to 23.8%. Its quota has not only expanded, it has also done so in a practically sustained manner. The only chains that have recorded a decline or stagnation between 2024 and 2025 are Lidl and Alcampo. The latter is also the only one that remains below 25%. Is there data from the entire sector? Yes. The latest data from Worldpannel by Numerator allows us to go into detail about the main chains, but the picture is not very different if we analyze the sector as a whole. another report Recent research by the consulting firm NIQ shows that, if we talk about food, the market share of distribution brands is around 54%. That was the data at least for September. That of the annual accumulated (first nine months of the year) marks 53.5%. The percentage is interesting because it shows a clear growth trend and is at values ​​never seen before. What is the reason? As is usually the case, the rise in private labels does not respond to a single factor. Multiple causes come into play, although there are two particularly interesting ones. The first is the growth of those known as short assortment chainssupermarkets with a limited selection of products and a strong commitment to their own items. The clearest example is Mercadona, which has managed to achieve a market share of more than 27%but there are others, such as Lidl or Aldi, which according to Worldpanel bring together a 6.9% and 1.9% of quota. And the other reason? The commercial strategy. Supermarkets have been laying the groundwork for years to promote their brands. This is what I suggested in 2024 a Kantar study. Their data must be handled with caution because they are presented by Promarca, a representative of manufacturers and therefore an interested party, but they are curious: according to the report, between 2018 and 2023 the supply of private label products increased by 13% on shelves while that of external items decreased by 23%. That is the general data, if we go down to detail and analyze chain by chain, noticeable variations are observed. In the case of Mercadona for example the study reveals that the presence of manufacturer brands was reduced by 45% in just five years. In the case of Dia the collapse was 42% and in that of Eroski it was almost 31%. An analysis by Kantar and The Battle Group also shows that this loss of footprint was accompanied by an increase in rates: third-party items are sold at prices between 5 and 160% higher than those of private labels. Are there more factors at play? Yes, there are. The prices, the offer and especially a cultural change which has favored private label brands, stripping them of the stigma that weighed on them for years. Mercadona once again sets a good example: Hacendado competes with premium brands and has some products that customers demand, prioritizing even other brands. The big question is how far brands like Hacendado, Auchan or Seleqtia (to name three examples) will be able to expand their share, as they find it very difficult to compete in certain niches in which traditional brands succeed. It is something that Worldpanel already warned about in one of your latest reportsin which he pointed out a certain “slowdown” in the growth of the value share of own brands. Images | Eroski Group (Flickr) Via | elEconomista.es In Xataka | Action supermarkets have gone from being unknown to conquering half of Europe. In Spain they will not have it easy

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