company

Spain has just changed the fiber optic rules after 25 years. The decision benefits a company: Telefónica

by

The National Markets and Competition Commission He has decided to completely free Telefónica of its obligation to share the fiber optic network with other operators. A measure that ends almost three decades of state supervision initiated after the privatization of 1999. Why is it important. Telefónica thus recovers the total autonomy about its infrastructure of 30.8 million houses covered. You can freely decide who your network shares, at what price and under what conditions, without prior regulatory supervision. The context. Since the privatization of Telefónica at the end of the last century, the State imposed the obligation to rent its network to competitors to promote competition. What began with Gigaadsl in 1999 evolved until NEBA in 2012forcing the operator to initially share 100% of its network, reduced to 25% since 2016. What has happened. The CNMC Council approved on July 29 eliminated these restrictions for two key reasons: The Masorange fusion has created a competitor that surpasses Telefónica in number of clients. The broadband market has greater competition with new independent wholesalers and more fiber deployments. In detail. The resolution will enter into force in February 2026, giving six months to the operators that NEBA use to renegotiate agreements or migrate customers to other networks. Telefónica will keep only The framework obligation of renting physical infrastructure such as arches and pipes. And now what. On the one hand, Telefónica will gain commercial agility by not needing prior approval of the CNMC for new offers or technical changes. On the other hand, its competitors will lose the advantage of knowing in advance the strategies of the operator, which until now had to pass the regulatory “replicability” filter. The big question. How will you use this new freedom to compete. The operator can now launch offers without notifying their rivals or waiting for regulatory approval, just when it must present their new strategy – that of The era with Murtra in command– Before ending 2025. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

Most of microwave that are sold in the world are manufactured by the same company. And it is China

by

When you look for a New microwave It usually goes to a commercial area to see the available models, which are of different brands and that have different benefits and prices. The surprise is that most of them are manufactured by a single company. The microwave company. Based in Guangdong, Midea is the most important appliance manufacturer in the world. It is by far the largest microwave producer throughout the planet, and although part of them are sold under that brand, many others are actually made for other brands such as GE, Whirpool, Toshiba or badge. Although they look different on the outside, it is enough to take a look at the rear to verify that many models are variants of the same template. Source: Wirecutter. A first level OEM. It measures not only manufacture their own appliances, but also a good part of their business is to be a gigantic OEM (original equipment manufacturer). Or what is the same: build for others. As They point In Slashgear, brands such as GE, Whirpoool, Badge or Sharp use those services Market share. There are no official data of the company, but it is estimated to measure factory about 40 million microwaves a year, and the global market In 2023 it was between 110 and 130 million distributed units. That means that it measures between 30 and 35% market share, even more. Shared components. This is the reason in addition to the fact that many microwave have such a similar aspect at external levelbut also are similar internally. Components such as capacitors, ventilation grilles or rear panels or coincide – as if they start from the same template – or are very similar. A silent giant. Measurefounded in 1968, had a total of 190,000 workers in 2023, and its geographical presence is enormous: it is in more than 200 countries, which basically its products are to a greater or lesser extent present worldwide. Both directly and through its role as OEM. Hello, scale economy. Midea’s domain is due to its domain of the economy of scale in this sector. By manufacturing huge amounts of microwave, this manufacturer benefits from cost savings and that allows to offer better prices in these models. That, in turn, contributes to such “white brand” models – as happens With many food products– Be bought by brands that only have to add aesthetic details to these models. Brands save the manufacturing part and invest in marketing, distribution or support services. Local competitors. There is some other OEM like Galanz – also Chinese, and also based in Guangdong – that manufactures microolandas for RCA or Avanti. These brands are better known among American consumers, but in reality these manufacturers work for brands of appliances around the world. Above all, those of entrance range. The brands, of course, are not especially transparent in this area and there are no specific data on the agreements they have with measures or which of their models (if there are) are manufactured by this Chinese giant. Even so, the practice is common in its input range models, both in the US and in Asia or Europe. Here Siemens, Bosch, Electrolux or Teka (which announced that I measured it in April) are some of the brands that use Midea services as OEM. For the average and high ranges models, manufacturers do usually produce their own microwave. Well for our pocket. The truth is that this Midea domain allows consumers to end up benefiting ourselves from entry ranges that have more accessible prices. The options for those who prefer models with more performance are there, but in the end you opt for an economic model, we insist: it is quite likely that whoever is behind is measured. That does not take away for that there are no risks: When a manufacturer dominates both a market, it can also impose its own conditions. Image | Jonathan Cooper In Xataka | The reason why televisions have lost one of their historic identity signs: white noise

Hertz hired an AI company so that his clients felt safe by returning cars. Are more insecure than ever

by

“I only have one problem, I am too perfectionist.” No, if you have thought about saying this in your next job interview, I would say you park the idea aside. And I would say that it is not the best idea if you want the work to move forward efficiently. It can be very effective but very little efficient. If you have doubts, ask Hertz. What happened? Hertz is one of the large rental cars companies. In his search to clarify the possible conflicts with customers about whether or not that scrape was before taking the car keys, the company associated with Uveye in April and since then it has been deploying verifier tunnels in the airports that analyze the state of the car. In its statementHertz pointed out that “AI -driven camera systems and Uveye automatic learning algorithms allow automated inspections in real time of the body, glass or tires.” The ultimate goal is to give “greater precision to our maintenance process, so that we can focus on our vehicles being ready when and where our customers want them.” Too much precision. And what if they have achieved precision. As soon as a few months have passed before the company has to face its first controversy. At the International Airport Hartsfield-Jackson From Atlanta, in the US, the system has already been mounted and one of the clients already knows what it is to face the scrutiny of the AI. Patrick, a client who had rented a Hertz car, found a $ 440 sanction by the company. This alleges that the customer marked the car with a scratch of 2.5 centimeters. With the contract signed by Patrick, the company defends that the driver must pay almost half of that amount for the repair of the car and, in addition, pay $ 125 for the processing and another $ 65 to administrative expenses. This reached the sum of more than 400 dollars. Nail clients. The client, they explain in The Drivehe refused to pay for the damage after seeing the images provided by the company that, through an application they advanced that, as if it were the soon payment of a fine of the DGT, he would receive a bonus of 50 euros. But Patrick’s case is not the only one. Carscoop He explains that more than one client has had problems with the artificial intelligence system that Hertz’s cars is reviewing. The problem, they say, is that the system is failing on some occasions, either ignoring friction in cars or by giving bodies that do not have any damage. There is nothing. This last medium echoes a client who has told his Reddit experience (Akkasca of user name). There he presented his case. Before leaving the car at Houston airport, Texas, she checked that everything was in order. The tunnel passed without novelty but when he already set up to the terminal, a notification came to the mobile phone that there was a body damage. Strange, he went to the car again and found that the detail shown by the AI should only be a reflection. He decided to record a video and, subsequently, present it as proof to Hertz. However, he says, the rent is washed and says that she has to talk to those responsible for the company of AI who, in turn, have dismissed the video in which nothing is seen. This is not. Chaos has also been followed by New York Post. The media indicates that among the few solutions that are there is, obviously, not to rent a Hertz car where they have implemented the tunnels with AI. The problem: at the end of the year they hope to have 100 operating tunnels distributed throughout the United States. The problem would be such if it were not for the small detail that the AI is not only being extremely careful on some occasions or making errors for the incident light in the body. As if that were not enough, there are friction that does not contemplate and, therefore, the next client runs the risk of being accused of touching a car that was already damaged. The solution should be to record a video in which the status of the car is shown before getting on it but we have already seen that in case of error Hertz’s clients are not obtaining the best response from the company. In fact, The New York Times It tells the story of a client who was sanctioned by the AI with more than $ 100 dollars despite the fact that a Hertz employee had verified that the car had been delivered correctly. Photo | Uveye In Xataka | We are less and less owners of our cars. The renting in Spain accelerates even between individuals

Jeff Bezos’s space company has advanced Spacex in a key milestone to go to the moon and Mars: zero evaporation

by

One of the biggest obstacles to a mission to Mars is not the distance or travel time. It is the fuel. To send a manned ship, NASA estimates that dozens of Cryogenic propellant tons stored for weeks or months. But those liquids do not behave like on earth: in a vacuum, exposed to heat and without gravity, They are slowly evaporating even if the tank is perfectly sealed. That phenomenon, known as Boil-offforces to release the generated gas so that the pressure does not rise dangerously inside the tank. It is a constant loss that, in a long -term mission, can mean tons of tons of fuel lying to space. Therefore, developing tanks capable of preserving this propellant at safe pressure and without losses, which is known as zero evaporation technology, has become a technical requirement to go beyond the low orbit. Zero evaporation: the technical challenge that separates the orbit low from the rest of the solar system Blue Origin claims to have taken an important step To solve that problem. Jeff Bezos’ company has managed to maintain liquid oxygen and hydrogen in stable conditions, without evaporation, using Hardware flight prototype In earth tests (Blue Origin has not detailed whether it is vacuum thermal cameras or conventional banks). Dave clean announced itits CEO, as part of the lunar permanence program, stating that they already meet all the objectives set by NASA in this area. Click to see the publication in x The result is not less: we talk about conserving hydrogen at 20 Kelvin and oxygen to 90 Kelvin, two extreme temperatures, during sustained periods. This makes Blue Origin – which we know – the first private company that publicly and explicitly communicates a zero evaporation condition in cryogenic propelants. In the absence of this technology to vuele and demonstrate in orbit, what is achieved represents the most tangible advance so far towards tanks capable of storing liquid fuel without losses, a key piece to operate ships on the moon or Mars. Storing loss without space is not just a matter of good materials. It is a constant battle against physics. Even the best thermal insulation ends up giving in. Therefore, the path to zero evaporation goes through active solutions that cool the deposit from within. NASA has investigated two: The sub -housing jet and microgotes injectiontwo methods that allow to reduce the steam temperature and prevent internal pressure. Blue Origin has not detailed which of the two uses, but the logic points to the sub -deputy jet, The only tested method So far in microgravity by NASA. It consists of directing a very cold liquid jet where the steam is accumulated. When condensing it, it is avoided that the pressure rises and it is not necessary to release gas. It is a technologically complex system, but so far it has demonstrated greater efficacy and stability in test conditions. Long before Blue Origin announced its advance, NASA had already tested these systems In space. The ZBOT program, deployed aboard the International Space Station, allowed us to observe how a microgravity propellant tank behaves. One of its main discoveries was that the Interaction between the sub -housing jet and steam It does not follow the classic rules we know on earth. The Blue Origin cryogenic system during the ground tests of its zero evaporation technology In ZBOT-1, not only was it possible to control internal pressure with active mixture. Unexpected phenomena were also detected as cavitation, sudden formation of bubbles or flow alterations that could affect the stability of the system. That information – obtained with sensors, cameras and laser measurement systems – has served several companies, including Blue Origin, to design tanks capable of functioning stable in extreme environments. Spacex has not yet announced a zero evaporation solution as such. But that It does not mean that I am not working on it. In collaboration with NASA, The company has developed A cryogenic architecture oriented to reduced evaporation, which has already been validated in flight. In March 2025Starship made a Internal transfer of liquid oxygen in spacedemonstrating that he could move fuel and control his pressure without losing it excessively. NASA Artistic Recreation Although Spacex and Blue Origin are addressing the same general challenge – almaceinar propelants in space without losses – do not work with the same fuels or face the same level of thermal difficulty. Spacex uses liquid methane and liquid oxygen, while Blue Origin works with liquid hydrogen and liquid oxygen. That difference is key. Liquid hydrogen must be maintained to one much lower temperature than that of methane or even that of oxygen. In addition, hydrogen is less dense, more prone to escape and much more difficult to isolate. Achieving zero evaporation conditions with hydrogen is therefore a major technical challenge. The advance announced by Blue Origin is not only significant by the result, but by the type of fuel with which it has achieved it. When talking about going to Mars, you often think of rockets, habitats or space costumes. But one of the most serious bottleneck is in something much more basic: conserve fuel. In a long -lasting mission, the propellant is not used at once. You have to store it, transfer it and, many times, keep it operational for weeks without being lost by evaporation. That makes zero evaporation technology a key piece for both future interplanetary missions and missions Artemis To the moon. Images | Blue Origin (1, 2) | POT | Xataka with Grok In Xataka | Spain is very excited about the three eclipses that will arrive between 2026 and 2028. The government is worried

Toyota already knows that the gap with Tesla and Byd has its origin in its Japanese company culture

by

We are living the future. The transition to the electric car and how this is being carried out will define what we will see in the coming years. With a changing political environment, hard emission regulations for Europe And a Chinese market that seems to Just look at borders insidethe investments that are made and the focus of how the future is faced will be key. Right now, saying what will be the design of a traditional car brand to ten or fifteen views is little less than adventurous. There are those who assume that Tesla has reached her roofthat Chinese manufacturers have complicated to follow Breaking barriers (economic and psychological in consumers) and that Toyota, very conservative, is the one who is playing the smartest game. And there are those that defend with cape and sword that Tesla has created a new way of understanding the vehicle, based on software. Also that China carries the front and that it is only a matter of time that we embrace throughout Europe the Byd, Nio, Xpeng and, of course, Xiaomi proposals. They are usually the same as they point out that Toyota is only taking the first steps of their decline or, at least, a logical setback given its brand strategy. Be that as it may, decade and a half will have to know who is right. However, we must recognize the latter who, in part, Toyota is concerned about how things advance internally. Also that you are taking measures to solve it. And that your business culture is key. The software as an example of a major problem We counted a few weeks ago that in Toyota they were worried about the way of working in the company. In their collaboration with Byd in China they had discovered that the company of the neighboring country worked at a devilish pace implementing changes in record time. They explained then in Reuters that much of the secret were in the evidence that each new change passed before being approved. While European manufacturers made thousands of kilometers before giving green light to each small modification, Chinese brands preferred put it as soon as possible on the street And, if necessary, apply changes when the vehicle development phase was already very advanced. That cultural shock is even more pronounced with Chinese manufacturers. Consulting specialized in the automobile market have already advanced to Toyota and the rest of Japanese manufacturers that their business culture, in which it is about working on the same concept and repeatedly improve it in search of perfection, is outdated. Then the Caseoft company already encouraged them to expedite the deadlines and think about electric cars from scratch and not only as a purely electric alternative of their combustion cars. This would allow them to save on components (applying plastic instead of more noble materials) and directly eliminate some of them (such as reinforcements that make sense not to transmit vibrations inside the car but lack them when what moves the vehicle is a combustion engine). On that path to adapt to the new times, Bloomberg Explain that Toyota has hired Code Chrysalisa Start Up based in Tokyo specialized in software development. That consultant says that Toyota has already understood the importance that software will play in the future but “remains slow.” Code Chrysalis is organizing intensive camps in Silicon Valley to improve the programming knowledge of Toyota employees With the latest ads about its upcoming electric cars and plug -in hybrids, Toyota confirmed that had worked in software completely renewed and anticipated that they would show more details when these cars are launched to the street. In the presentation of the new TOYOTA RAV4 It was specified that we were facing “the first step towards vehicles fully defined by software.” Already in May, Financial Times He echoed that Toyota had put a greater effort to evolve his software, understanding that in the future it will be a purchase value (if it is not already). With them, we knew that Toyota looked at Chinawith the aim of evolving and learning from those who have revolutionized the interior of their vehicles. Now we also know that, by the hand of Code Crysalis, the company is organizing camps in Silicon Valley to learn coding intensively and then try to replicate what they learned in its future models. However, in Bloomberg They point out that part of these chosen employees are disappointed Because they understand that efforts are still insufficient. In fact, the media indicates that the division designed to develop software has not been directly integrated into the vehicle development chain and that, among hands, have digitalization projects that affect the entire company. For some of the workers, the strategy is still too conservative. In your information, Bloomberg He explains that the company follows a too conservative philosophy in which those who have a long curriculum within the company are greatly rewarded and the labor harmony over risks. They put as an example the case of a worker interested in autonomous driving who, however, when he entered the company, he was doing a quality control of low importance quality. It is just another example of what Toyota defends as Kaizen philosophy. A business culture directly linked to a philosophical posture in which it is preferred to improve until the exhaustion is known before taking a new product and starting from scratch, on a blank paper. It is not accidental, therefore, that the company’s strategy is (at least for the moment) strikingly conservative. Toyota does not stop repeating that they will sell the proper car (electric, plug -in hybrid or combustion vehicle) In the right market. At the same time, what is undeniable is that they have a five years being the company that sells the most cars. The big doubt is whether in decade and a half we will be talking about the first steps of its stagnation or the winning strategy in front of a competition that launched into the arms … Read more

This is the company list of the company that will have Android 16

by

Let’s tell you The list with Samsung Galaxy mobiles who will receive Oneui 8the next version of the Samsung customization layer. This is the update to Android 16, but with the own customization and exclusive functions for the mobiles of the Korean company. The new version of One UI is now available on devices such as Galaxy Z fold7, Galaxy Z Flip7 and Z Flip7 Fe., but there is also A list many other confirmed devices To receive it. Therefore, if your mobile appears on this list it is because you will receive the update. Galaxy devices that update One UI 8 One UI 8 is the most important update of the year for Samsung mobiles, with many improvements in the interface, improvements for productivity and functions based on artificial intelligence. This is the list of mobiles and tablets that will receive the updateso you can see if yours is. In Xataka Basics | Galaxy AI: The best functions and tricks to maximize the artificial intelligence of your Samsung Galaxy

A car rental company has fined a customer with 100 euros for smoking behind the wheel. The only problem is that he never did

by

Should you smoke inside the car? The debate is a pédiagudo and has gained strength in Spain in recent weeks after the balloon was dropped that smoking could be prohibited from the wheel in our country. The reasons wielded range from the health of the rest of the passengers (especially if the driver travels with children) to the possible distractions that a cigarette can cause. But where Smoking is prohibited It is in rental cars or in shared car services. That is what a driver has discovered to whom a company the carsharing platform Thousandsvery widespread in Berlin, has punished with 100 euros of sanction because it ensures that it briefly smoked up to four times. However, the driver alleges that this is not possible. He says not only that he has not smoked in the car, he emphasizes that he is not even a smoker. A black box for smokers The story is brought by our German companions of Gamestar Tech. They explain that, as in Spain, neither in their carsharing vehicles is allowed to smoke. To control it, cars have a small smoke detector that launches a sound warning when it records that someone inside the vehicle is smoking. According to the company, this notice rang up to four times on a three -kilometer journey that lasted 10 minutes. The driver does recognize that the detector rang but defends himself by ensuring that he is not a smoker and that, of course, he did not smoked inside the car. In your article, Gamestar Tech It shows the activity peaks registered by the smoke detector in which the four, supposed, smoke snacks that the driver expelled. The sanction on the part of the company is 100 euros but the driver says he has no intention of paying it. To try to get rid of the fine, the sanctioned contacted thousands, the carsharing company, but these were limited to showing the report with the four peaks of activity. As in the case of defective AI When reviewing the damage to a rental car, we are facing the evidence that the driver and the company are in unequal positions because one has alleged activity records and the driver has no way to prove that it is A “non -smoker”. Although the case of this driver is the last one, it is not much less unique. In social networks You can read similar complaints of other drivers who have had problems with the service of Miles, ensuring that the detector began to whistle without having reasons for it. In all testimonies a sanction is mentioned by the company of 100 euros. Some even point out that they have charged this amount up to three occasions. In the case of thousands, the detector is designed by Bosch and it is common to find them in rental vehicles. In the Consumer Information Association Austrian highlights the case of a driver who lived a similar situation. This time with a rental car and an economic punishment that reached 300 euros. The Bosch system boasts to be able to discern if a person has smoked or simply has a smell of tobacco impregnated in clothes. Therefore, I should be able to discriminate if really The driver has given or not a draft to cigarette. In addition, they claim to use artificial intelligence to send a signal to the center that manages fleets when the detector has been activated to give notice and, thus, to be able to manage the car cleaning more quickly. Photo | Thousands Mobility and Hans Isaacson In Xataka | Smoking ends on the terraces and beaches: socially makes sense, scientifically not so much

This company was 158 years old and 700 employees. A weak password and click were enough to take it to bankruptcy

by

Imagine that you are working in a logistics company, of those that are responsible for managing the entire process so that a product arrives from one point to another, such as those that Amazon’s orders bring to us when we make a purchase, and that from one moment to another all the necessary systems to make the business stop working Due to a cyber attack. What would happen? If the systems do not return to normal, it would probably be a matter of time for the company to pay the consequences. Of course, such a scenario should be avoided with cybersecurity measures, protocols, backups and others. But, let’s be sincere, not everyone is prepared as they should face security threats, even when they have the ability to severely damage or destroy your business. This is what has apparently happened to a British business group called KNPwhich operated 500 trucks under several companies, including a call Knights of Old. When cybersecurity fails, the business can sink The KNP CEO, Paul Abbott, He said in an interview with the BBC That it is believed that a group of cybercriminals managed to infiltrate the systems by guessing the password of one of its employees. What the group of malicious actors did, apparently called Akira, was Straw the data With a ransomware. “If you are reading this, it means that your company’s internal infrastructure is totally or partially dead …”, he said part of the rescue note that, curiously, did not include a specific rescue figure. While the latter may seem unusual, it is also somewhat understandable. Some groups of cybercriminals They have even their own support mechanismswhere they can talk and negotiate with their victims. Recall that the final objective is usually to earn money, so we would rarely see a rescue figure high enough so that the attacked does not meet, but strong enough for the movement to mean some gain. It did not transcend how much money the cybercriminals requested, but it is known that, according to the company, They did not have the money To make the rescue payment. The aforementioned British media collects the analysis of specialists that points to 5 million pounds (about 5.7 million euros). The amount of money, they point out, was unassumable for the company. It is not clear if from the firm they continued to negotiate with the group, but explain that by the end of 2023 the data “were lost” and the company soon declared themselves in bankruptcy. Most employees were dismissed (about 730) and only 170, from one of the companies, called Nelson Distribution, based in Derby, retained their job, but this company was sold. This was the sad outcome for a firm with more than 150 years old. It is likely that after reading this, many questions will come to mind, for example, about the preventive and mitigation measures of which we talked to the beginning. According to those responsible, KNP complied with industry standards and had insurance against cyber attacks. Apparently none of this was enough. Nor do we know if the company already dragged some kind of previous problem and the cyber attack what it did was complicate everything. It is not a unique case. QUALYSEC warns that 60% of small businesses that suffer a cyber attack end up closing in the following six months for not having sufficient resources to recover. A report from Verizon in 2020 already underlined That same figure, highlighting the financial damage, the loss of reputation, the distrust of the clients and the operating chaos that leaves an attack. Images | Man Truck & Bus UK | Freepik In Xataka | Spain gave Huawei the storage of judicial telephone listeners. Now the United States and the EU have questions

The 22 -year CEO of a Tech company that demands 80 hours a week to its workers

by

In Silicon Valley, a new generation of technological entrepreneurs He is turning his back to the traditional workday of 40 hours. A case that has generated a heated debate is that of Daksh Gupta, founder and CEO of the STARTUP GREPTILwho has implemented an extreme day model that has raised a large dust in the Reddit threads. Gupta, only 22 years old, considers that working 80 hours per week is not only not excessive, but is necessary to survive in the current technology industry. An extreme workday. Daksh Gupta published in late 2024 in Your X profile That his company did not offer any type of conciliation between working and personal life, literally affirming: “Greptile does not offer balance between working and personal life.” As he said in that same message, the days in his company begin at 9:00 and end at 23:00 or even later. “We also work on Saturdays and sometimes on Sundays. I emphasize that the environment is very stressful and that poor work is not tolerated,” the CEO added without ambiguity. The work culture defended by Gupta shows An important change Among the managers and founders of Silicon Valley, who are erasing the boundaries between working and personal life. What was traditionally understood as labor exploitation, some see it now as An extreme form of commitment professional. In the case of Greptile, this commitment can mean days of 14 hours from Monday to Sunday. Competition as justification. In one Interview with Inc.comGupta argues that this time demand responds to the reality of technological startups. The CEO declared that “this is an extremely competitive space. Nobody cares about the third best company, not even the second best, in any software category. If you are going to strive 95%, it is the equivalent of striving to 0%.” His position generated an intense debate on networks and, as confirmed in Your X profilehe received numerous criticisms and even death threats for applying this policy. Gupta, however, insists that changing his work form would mean a competitive disadvantage that cannot be allowed. “We face very intense competition,” he said to justify the sacrifices required by his employees. Silicon Valley and the culture of hyperproductivity. What for many may seem an unsustainable work excess, in Silicon Valley begins to become a norm, such and as they publish in The confidential. The so -called “new culture of effort” to which Daksh Gupta gave visibility, is referring to figures such as Elon Musk, who has publicly defended The extreme days. “No one has changed the world working 40 hours a week,” said the millionaire CEO of Tesla in one of Your messages in x. At the same time, Tesla’s own investors They asked the tycoon Dedicate at least 40 hours a week to do your job as the CEO of the electric car manufacturer. Another outstanding name of this new culture of the eternal working days is Serguéi Brin, co -founder of Google, which also asked his employees a minimum of 60 working hours per week. The era of offices with ping-pong tables And free food has given way to marathon days where, literally, workers are expected to live for the company. As I said Reid Hoffman, founder of LinkedIn, work from 9 to 5 as we know it, is in danger of extinction. AI was going to end the eternal days. Beyond the regression in labor rights imposed on Silicon Valley, the most ironic thing is that these proposals for extreme days arrive precisely those companies that are developing AI models that promise reduce workload of workers. No less ironic it turns out that companies like Microsoft or Google ensure that between 25 and 30% of its code is already generated with AI agents, and at the same time they have hardened performance demands and commitment to carry out longer days, under the Shadow of mass layoffs. In Xataka | Lucy Guo, co -founder of Scale Ai, bets everything at 996: “If you want to leave at 5 you are not at the right work” Image | Unspash (Aluminum dissemboweler3000)

They are manufactured by an anonymous company in Valencia

by

If (like who writes), some cana already most likely remembers names such as Frigopie, Mikobruja, Mikopete or Colleaget, among a long list of ice cream brands that you recognized with the naked eye on the posters of the beach beach bar. Today The kingdom of Spanish ice cream It is quite different. Reigns the white brand, which monopolizes 70% of the market, and with it they gain weight in the freezing freezers almost unknown to the general public. The best test leaves Mercadona. The rematch of the white mark. It is nothing new. Nor exclusive to the ice cream industry. For a long time, Spain’s supermarkets see how the white brand monopolizes more and more space In its lines and is done with a larger hole in the shopping baskets. There are data that demonstrates it clearly. Last year Kantar published A report which reveals that in just five years, between 2018 and 2023, the presence of white brand products has increased by 13% In the big supermarkets. Opposite direction have followed the goods of “brand of the manufacturer”, whose weight in the linear was reduced about 23%. “There are no brands”. In some national chains that loss of land of the “manufacturer brands” would have even been greater. According to Kantar’s calculationsin Dia and Mercadona the assortment was reduced more than 40% during the same period, in Eroski the decrease exceeded 30% and in Carrefour and Alcampo approached 20%. The result? In a good part of the categories of supermarkets, house brands already represent the vast majority (65%) of the assortment. “There are many in which there are no brands. It is not less, it is that there is,” summed up A year ago in the Bear Consumption Director, César Valencoso. Goodbye Frigopie, Hello landowner. In that context surprises less Another recent report of Kantar that focuses the focus on a very concrete niche: that of ice cream. After examining sales, the consultant found that the brands associated with the distributors have imposed on others recognizable and with a long journey in the sector, such as Frigo, La Milk, Maxibon or Häagen-Dazs. And there is a fact that demonstrates it roundingly. According to the consultant’s records, the first, the teachings of the chains themselves (landowner, eroski or auchan, to name three example) they are already monopolized 68.5% of the market value. That growing weight of white brands responds to several reasons. The main one, the price. In many cases, the chains have been able to offer their clients white brand brands similar to those of the competition, but at more tight prices. And that is a fundamental advantage. In 2024 AECOC elaborated a survey that shows that rates remain the decisive factor for 73% of consumers. A name: Estiu. That growing role of white brands in the refrigerator industry has led to a peculiar situation: one of the great ice cream manufacturers in Spain is unknown to most of its customers, who can consume their cakes, Mochis and sandwiches daily without ever heard its name. The reason? When they buy them in the boxes there is another brand that is recognizable for them, landowner, the food firm of Mercadona. Last year Juan Roig’s chain remained the main supermarket operator in Spain, with a 26.6% market share in food distribution. Beyond that figure, if the company stands out for something, it is for its commitment to white brand items, including landowners. A quick search in Your online catalog It shows however that their articles come from other manufacturers, such as Aiadhesa (Alicante), Lacrem (Barcelona) and above all Ice cream Estiua company founded in 1983 based in Ribarroja del Túria, Valencia. Their names do not appear large on the front of the boxes (there is the brand of Mercadona), but it is found on the back. A fact: 8.8 million. The weight of Mercadona and the pull of white brands, among other factors, has allowed ice cream to close 2024 with a balance more than acceptable despite being located in an area punished by the Dana. According to The data That he has just published and that Europa Press revealed a few days ago, last year the firm sold about 45 million liters of ice cream and reached a turnover of 150 million euros. Its benefits account stood at 8.8 million. The Mercadona supplier has also seen how its workforce increased by 8% and mobilized investments worth almost seven million euros, raising the total amount of the last five years above the 43 million. Although your case is especially interesting, it’s not The only Spanish ice cream manufacturer that has supported part of its production in the supply for white brands. Image | Liam Shaw (UNSPLASH) In Xataka | Is it healthy to eat an ice cream each and every day of summer? Science already has an answer

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.