Spain has decided to rearm and for the moment there is a company that is benefiting from it: Indra

Morgan Stanley has raised the target price of indra 118%up to 47 euros, turning the Spanish technology into its most optimistic commitment to the sector. The reason has a lot to do with its change in strategy. Although Indra has a long time in defense, lately it has redoubled efforts. Why is it important. The American bank sees in Indra “the hidden European defense champion, a company that has made its military business grow 25% in the last two years With 18% margins. Its transformation of software company to the defense giant is working. “European champion” is business jargon to refer to a leading company in its sector at European level that also competes worldwide. The context. The Ukraine conflict began to change the rules. Europe will allocate more than 11,000 million euros only in drones, according to Indra estimates. NATO has set as a goal Raise defense expenditure up to 5% of GDP In 2035, against current 2%. Something that has put on the agenda The negative of Spain In recent days in front of Repliations announced by the United States. Yes, but. Spain has adhered to the NATO plan, but the aforementioned negative of the Spanish government shields that 2.1% of GDP “is sufficient.” Well below the ambitions of its European partners. In detail. The turning point marks it The creation of the Fourth Divisioncalled Indra Weapon & Ammunition, without ambiguities. It joins the other three divisions: Indramind (AI). Indra Land Vehicles (land vehicles). Indra Space (satellites). Together they make up a military ecosystem that covers from drones to laser systems. Between the lines. The bet goes beyond the conjunctural opportunism. Indra is building capabilities that Spain did not have, from guidance systems to unmanned weapons through directed energy. Its president, Ángel Escribano, recognized that “high foreign dependence” explains why the State has chosen Indra as its industrial armed arm. And now what. Morgan Stanley has projected that the defense and aerospace sectors represent two thirds of Indra Ebitda in 2026. AND Indra is already exploring the opening of an office in kyivunequivocal sign that he sees in Ukrainian reconstruction a lasting opportunity. Outstanding image | Indra In Xataka | Ukraine has updated its rewards system: the big goal is to eliminate a Russian soldier who is not in the front

China has commissioned the largest battery of all its electricity network to an unexpected company: Tesla

China has no problem parking Commercial tensions with the United States If it is for the benefit of the country. And the country needs Tesla for an increasingly pressing task: stabilize a network with more and more renewable participation. The largest battery in the largest network. China has selected Tesla to develop what will be the largest energy storage station at network scale throughout the country, surpassing the 1 GWh battery park in Shandong. The American giant He signed an agreement with the local government of Shanghai for 4,000 million yuan, 557 million dollars, to lift a gigantic station that can actively participate in the spot electricity market. China has the largest electricity grid and a renewable energy generation capacity in constant and massive growth. The Tesla battery station You can buy and store energy When demand and price are low, and then sell it to the network during consumption peaks, helping to balance supply and demand, and improving the general stability of the system. The business is in the megapacks. The Energy Division of Tesla does not stop growing, to the point of become a fundamental pillar of the company. The project engine is megapacks, Large storage units in 3.9 MWh batteries which can be used to stabilize the electricity grid and avoid supply cuts. It is no accident that the most ambitious battery station in China will be built in Shanghai. Just four months ago, Tesla launched a new Megapacks factory in the Lin-Gang area, where is also its car factory “Gigafactory Shanghai”. The new “Megafactory” is the first plant of this type out of the United States, and although it has barely been operational since February, it has already produced more than 100 megapacks. Tesla gets into the patio of Catl and Byd. They are “only business”, but the movement is still striking considering that Tesla is competing with Catl and Bydthe two Chinese giants who take 54% of the world battery market. Another way to see it is that China needs many batteries By the end of the year, the government expects to reach 40 GW of storage. But taking into account that the country installs half of the entire new capacity for renewables (329 GW in 2024), by the time the Tesla battery station in Shanghai enters service, the goal will have continued to rise. And Tesla will be just one of the puzzle pieces. Image | Tesla In Xataka | China manufactures more batteries than anyone. The problem: they accumulate next to the solar panels without storing energy

A solar energy company has sued Google for the AI ​​of its search engine: it was invented that they were scammers

Google’s search engine is not just a search engine. Since Google began to integrate the “ai overViews” function, it is also A chatbot with artificial intelligence that answers the questions of the users without clicking on any link. The problem is that the underlying technology, the great language models, work probabilisticly, so they tend to invent the answer when they are not clear how to answer. A credible lie. This time, an invented response from AI Overviews can end up sitting Google on the bench. The plaintiff is Wolf River Electric, a Minnesota solar energy company. And the origin of the lawsuit is, the redundancy is worth, a demand that never existed. In Xataka Chatgpt is taking some people to the edge of madness. Reality is less alarmist and much more complex According to the lawyers of the energy company, the search for the terms “demands against Wolf River Electric” in Google made it AI responded with defamations. They cite a case in which AI Overviews replied that Wolf River Electric had been sued by Minnesota attorney for “deceptive sales practices”, such as lying to customers about how much they will save and deceive the owners to sign contracts with hidden rates. The AI ​​presented the case with total confidence involving four of the company’s managers by name: Justin Nielsen, Vladimir Marchenko, Luka Bozek and Jonathan Latcham, coming to show a photo of Nielsen next to the false accusations. To support his statements, the AI ​​cited four links: three news articles and a statement from the attorney general. However, none of the links mentioned a lawsuit against Wolf River Electric. It is not the first time. This type of error It is known as “hallucination”and it is very common in language models for how their response are weaving through the prediction of the following words, sometimes dragging the initial error until it becomes a credible lie with all kinds of invented ramifications, as in the play of the pickled phone. When Google began to integrate Ai Overview in the search engine, he had to withdraw it from some searches, especially recipes and nutrition, because he recommended Add glue to pizza Or eat a stone a day to stay healthy. An answer per question. Wolf River Electric states that, due to what they read in the AI ​​Overviews, several clients canceled their contracts, valued at up to $ 150,000. The problem is that Ai overViews responses are personalized: they are inferred at the time, so it can vary from one consultation to another That to Wolf River Electric’s lawyers are not worried because they know it can happen again. “This demand is not just about defending the reputation of our company; it will defend equity, truth and responsibility in the era of artificial intelligence,” Nicholas Kasprowicz sayslegal advisor of the company. {“Videid”: “X7ZW3C2”, “Autoplay”: False, “Title”: “I cheated an artificial intelligence | Captcha 2×02”, “Tag”: “Artificial Intelligence”, “Duration”: “2958”} David against Goliath. The case was filed in March in a state court and has just been elevated to a Federal Court of the United States. Perhaps it ends up creating jurisprudence on whether a technology company must take responsibility for its generation and disinformation. The answer to this question could mark a turning point for AI companies, which for a long time have tried to avoid responsibility for the results of their language models. Google, in its defense, described the incident as a harmless mishap. “The vast majority of our AI overViews are precise and useful, but as with any new technology, errors can occur,” A company spokesman says. Google says he had quickly acted to solve the problem as soon as they had knowledge of him, in line with his Recent efforts for allowing users to correct the mistakes of the AI. Image | Google In Xataka | Google’s AI advises using pizza cheese glue. The source is a Reddit comment 11 years ago (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news A solar energy company has sued Google for the AI ​​of its search engine: it was invented that they were scammers It was originally posted in Xataka by Matías S. Zavia .

Some substack authors already invoice more than complete writings. The company has found its moment

Substock is in conversations to lift between 50 and 100 million dollars in a new financing round, with an assessment greater than the 700 million it reached in its last round, according to Eric Newcomerwho quotes his own sources the silence of replacement in this regard. Why is it important. The company has found the perfect moment: Trump’s return has triggered interest in Newsletters policies. Its mobile application is promoting payment subscriptions. With 500,000 creators on the platform, some already generate more income than entire traditional media. Two years ago There were already two doctors generating at least half a million a year. “At least”. It is the symbol of a trend of this decade: the permanent crisis of the media against author’s journalism, focused on a name and not on the brand of a large group. In figures. Substack stays with 10% of payments to writers. The total volume of subscriptions moves around 450 million dollars. 45 million, therefore, are the income of the platform. The context. We are seeing the rise of a new wave of independent journalists who have found an escape route to traditional media. In Spain the phenomenon is being several magnitudes lower than that of the United States, but there are prominent creators: Most are authors who seek independence to tell their stories or parallel projects rather than a replacement for their job. The panoramic. What started as a modern tool for Newsletters It has become a network of independent creators that competes with traditional media. Substack does two things: It offers journalists (and not journalists) with their own audience the opportunity to directly monetize their work leaving their media. Then paquetizes all that network of creators as a network with shared infrastructure. First fragment, then package. Yes, but. The model has its risks. The Newsletter Subtack average loses 50% of payment subscribers each year. To earn 50,000 dollars annually-an American average-moderate salary-charging $ 8 per month, a writer needs 900 payment subscribers. And also, add 31 a month to compensate for those who will leave. That constant pressure to create quality content (the one expected of someone in substitution who charges a subscription), often without more tools than the creator’s own mind, is also a risk to the Burnout. The model. And associated with these risks, there is the long -tailed model that prevails in substack. As in Onlyfansbut for different reasons, the economy of attention is reproduced: A few creators accumulate most income. A few live reasonably well. A huge mass gains symbolic amounts that need to complement to reach the end of the month. The Mehdi Hasan and Bari Weiss of the ecosystem generate hundreds of thousands of dollars a year. Or millions. Niche creators with very faithful audiences can get between $ 50,000 and $ 200,000 a year. The vast majority stay with residual income, insufficient to dedicate full time. The backdrop. The migration to substock is no coincidence. Traditional media have cut templates for a decade while advertising income migrated to Google and Facebook. Between 2008 and 2020, United States lost more than 1,800 local newspapers In addition to usual cuts, rounds of layoffs, frozen hiring, etc. At the same time, star journalists discovered that their names had more value than headers. Matt Taibbi left Rolling StoneGlenn Greenwald left The interceptCasey Newton left The Verge. Everyone found in substitute not only more money, but total editorial independence. At stake. Substack is not alone in this race. Beehiiv, Kit and Ghost They compete for the same market, but with SAAS models that charge fixed monthly payments instead of 10% of substitution commission. Substack’s advantage is their discovery network: readers find new authors through recommendations. But if the big names migrate looking for better economic conditions, that network weakens. It is the paradox of all platforms: you need stars to attract talent, but the stars are the first to leave when alternatives appear. In Xataka | On an internet of social networks and fast content, an old forum resists against wind and tide: hacker news Outstanding image | Replaceck

In case the chips war did not have enough contestants, a new company has joined the race: Spacex

Spacex does everything big. Last year he opened in Bastrop, a small town in Texas (USA), The manufacturing plant of largest printed circuit plates in the country. The company of the company led by Elon Musk consists in producing all components, or, at least, most of them, involved in the manufacture of their satellites For the Starlink Network. This strategy will allow Spacex to save costs and reduce its dependence on the distribution chain. However, this is just the beginning of the path you will travel. And is that, according to Digitimes Asiathis company plans to expand its Bastrop facilities with the purpose of tuning the equipment you need to package semiconductors. Before moving forward we are interested in reviewing what the two concepts are in which we have just inquired. A printed circuit plate or PCB for its English denomination (Printed Circuit Board) It is a sheet manufactured in an insulating material, such as fiberglass, which contains on its surface the copper tracks through which electricity will circulate in an integrated circuit or electronic component. On the other hand, Chips packaging It is the process that seeks to protect the integrated circuit by introducing it into an encapsulated or protective housing. In addition, it incorporates the necessary connections to install it into a printed circuit plate and allow it to communicate with other electronic components. Spacex’s irruption in the integrated circuit industry is underway The administration led by Donald Trump has proposed to develop the semiconductor industry as much as necessary for the US to not depend on any other country. Currently this nation Buy 92% from its avant -garde semiconductors to TSMC in Taiwan. And the US government intends to manufacture 28% of avant -garde chips of the planet in 2032 considering as advanced integrated circuits those produced with a more sophisticated integration technology than that of 10 Nm. Currently the chips that Spacex uses are packaged by stmicroelectronics and innolux The steps that Spacex is taking support the strategy that the US government is deploying, but, as I mentioned a few lines above, first of all they pursue save costs and minimize its current dependence on the distribution chain. At the moment Most of the chips That this company from Elon Musk uses in the manufacture of its satellites are packaged by the Franco-Cabalian company Stmicroelectronics and the Taiwanese innolux. Presumably when the expansion of the Bastrop Plant is a list of the packaging will be commissioned by Spacex itself. From that moment on, this company will manufacture its own PCB and package its integrated circuits, so its next logical movement will be in all likelihood to build a semiconductor manufacturing plant. The SpaceX satellite network currently brings together about 7,700 devices in orbit, and this company intends to launch over the next few years 32,000 more satellites with the purpose of giving coverage to the entire planet. In addition, some of these satellites are used by the US government, so controlling the entire production chain of these devices will allow Spacex to optimize the performance of their business and guarantee the safety and integrity of its satellite network. More information | Digitimes Asia In Xataka | China has the CPU ARM for faster servers on the planet. It is from Alibaba and its performance is supported by IEEE

A company tested the four -day work week. Now your workers think it is best to work seven days

The debate on the Reduction of the working day It is more alive than ever and many countries are reconsidering their working day model with alternatives such as four -day work week. Lumena small Cardiff SEO services consultant, tested the four -day work week obtaining outstanding results. However, his CEO, considered that the idea could still be improved, so he decided to go one step further and try a model even more flexible: Work seven days a week. From the four -day week to 32 hours. As Aced Nelmes, CEO of Lumen, counted In his LinkedIn profilethe company had changed its four -day workday for a 32 -hour. The difference can be underestimated, in that change the elimination of an important barrier is implicit: the company will not impose if its employees have to do those 32 hours In a certain number of days or at a certain schedule. It will be the employees themselves who decide when to work. According to his CEO, two years ago, Lumen implemented the four -day work week. The results exceeded all expectations: staff rotation fell to zero, productivity increased and employees felt more rested and committed. According to Nelmes, “our workers reported to be happier, have better health and be more productive.” But the model It could be improved. Seven days to meet your day. “The idea of ​​the 32 -hour week is to go further in the flexibility offered by the four days,” Nelmes explained. In the system proposed by Lumen, the only condition is that employees meet their projects and objectives, managing their time with total autonomy. Nelmes clarified in statements to The confidential that “what I require is a lot of self -discipline, capacity for concentration, self -regulation, initiative and independence.” The company seeks workers capable of directing their own time and offering the best of themselves. “I think we microstal the day -to -day life of our workers, we assume what kind of day they should have to be productive. My argument is that it is not, we do not know, and we need to delegate that decision in each individual,” said the young manager to El Confidencial. The exception: meetings and training. According to The publishedby him Financial Timesthe only exception to the total flexibility of Lumen is the time that the company dedicates to Team meetings in which the mandatory projects and formations are defined. Together, the CEO ensures that they do not exceed three hours per week. This guarantees the connection and coordination of the team without sacrificing individual autonomy. For all others each of the employees distributes their work week with total labor flexibility and No entry or exit schedules. Results and surprises. During the three months of proof of this new flexibility model, Nelmes observed that, in reality, the employees did not make major changes in their schedules. Most had routines similar to conventional ones, adapting only small details to enjoy personal activities. “People like to have routines and structure, so many … still prefer to move within a standard schedule,” explained the CEO to The confidential. The flexibility had limited itself to adapting their working hours to certain personal activities (playing sports, medical appointments, etc.) or to coincide with The schedules of their childrenand then recover that time at another time of the week. According to Nelmes, the most extreme case is that of one of its employees, who took advantage of that flexibility to adjust their rest days during the week according to the climate or their personal needs. Then, I worked on Sunday, because it was the time when I found greater concentration and less interruptions. Flexibility with clear values ​​and limits. As has counted The CEO, this model does not imply total disconnection of the company. Lumen takes great care of your team to ensure that everyone shares Commitment values and responsibility. “We would not hire someone who only wanted to work 16 hours in two days,” says Nelmes. In fact, the manager assures that they have had to leave people who did not adapt to this level of freedom and demand. The objective is to allow employees to have enough flexibility in their workday to be carried out as people and take care of their familieswhich also helps them save in nurseries, cleaning or extracurricular activities. According to Nelmes, “if you let your employees be good parents, they will also be good employees.” The company seeks to attract fathers and mothers, convinced that flexibility improves both productivity and the quality of life. An adaptable model, but not for all. Although the manager ensures that the results obtained by his staff have been positive, he acknowledges that this model is not viable or For all companies Not for all sectors. Consultants, banks, law firms or marketing companies can benefit from this approach since they allow combining the flexibility of teleworking with the organization by objectives. However, it acknowledges that it is a difficult implementation option in sectors such as the manufacturing industry, construction, the hospitality or tourismwhere physical presence and fixed schedules are inherent to the nature of work. In Xataka | Spain already has its first municipality with four -day work week. It is not in Madrid or Barcelona, ​​but in a corner of Cádiz In Xataka | Three Spanish companies tell us how it has gone after implementing a job utopia: the four -day week Image | Lumen

The number of smartphones produced by each technological company in the world, illustrated in this graphic

The world of technology is fierce. Although in almost all segments we have several brands in Liza, it is one or two that lead. We see it on video games with Nintendo and PlayStationin Nvidia graphics cards or on televisions with Samsung and LG. In the world of mobiles it is not different and, although there are multitude of brandsthose that are distributed by the cake are Apple and Samsung. It is something that It was not always like thatand in this graph prepared by Visual Capitalist We can see the evolution of mobiles produced by the different manufacturers in the last decade, as well as those that survived and those that remained on the road. Dance of two. Although the graph, which reflects the data of Trendforceleave out Many Chinese giantswhat is clear is that the global market is dominated by two players: Apple and Samsung. It is estimated that, between the two, more than 40% of the world smartphones market dominated, highlighting Apple in Income and Samsung in total market volume, and in the Visual Capitalist graph, what we see is not the total market, but the evolution of the units produced by the selected brands. That is the reason why we do not see others like Xiaomi or a huawei that now sells, above all, in China, but for a while He played the reign to Apple and Samsung. Apple Samsung 2015 215.3 million 321.5 million 2016 225.5 million 309 million 2017 225 million 312 million 2018 200.5 million 292.6 million 2019 190.4 million 287.5 million 2020 214.6 million 276 million 2021 239 million 272.8 million 2022 225 million 245.4 million 2023 222.4 million 227.55 million 2024 222.5 million 225.8 million The ones we lost. But, although the graph is not complete, it is interesting for a reason: it allows us to see the evolution of many historical brands outside the two largest today. Thus, we can see how Nokia in 2015, already low Microsoft’s mantle, It was small compared to what it wasbut he kept planting. The same with Sony and, to a lesser extent, Asus and HTC. Nokia and Sony are still there, although with a volume very far away they handled, but the biggest batacazo without counting a Blackberry which was lost in 2018 was LG. The South Korean occupied a privilege position until it vanished in 2021, when they decided abandon completely The smartphones business. Google Sony Nokia LG 2015 – 29.5 million 30 million 66.5 million 2016 450,000 16.4 million 15 million 74.7 million 2017 3.65 million 13.5 million 14.8 million 56.1 million 2018 4.55 million 6.95 million 14.3 million 39.3 million 2019 4.75 million 4.2 million 9.5 million 33 million 2020 4.05 million 2.85 million 6.7 million 30.2 million 2021 6.45 million 2.7 million 3.3 million 3 million 2022 8 million 2.6 million 3.1 million – 2023 10.3 million 2.8 million 780,000 – 2024 10.5 million 2.45 million 160,000 – Google. It seemed that Asus was going to have his time, especially in a few years in which they innovated with their Reversible Chamber Systems – The Zenfone Flip– And some phones like the Zenfone 10 that bet on gross power in a contained size when The rest of the market was going to huge diagonalsbut the adventure did not curdle. Like that of a Sony converted into a niche brand with its Ultrapanoramic screens and powerful recording and editing tools, but that produces fewer units. In the graph we can see a very different story, that of Google. The company has been supporting others such as Samsung, HTC or Asus since 2010 to create His Nexusbut in 2016 they made the leap to their own mobiles with the Google Pixel. That first Pixel was revolutionary in the Android market and, although they have not opted for power, they have been consistent when creating mobile phones with very Good camera systems and one Applied to photography. They have also relied to being the entrance door to New Android versions of each yearand in the graph we can see how they go from having a marginal position to be one with increasing presence. Also in advertising, with series such as Last season of ‘You’ In Netflix in which the characters use brand devices. And the Chinese? They are the great absent of this comparison. Taking data from 2023, Xiaomi shipment about 146.1 million smartphones worldwide, which represented a slight annual decrease in global computing, but a light Growth in a premium segment in which they want to strengthen. Oppo (including Realme and OnePlus) sent about 100 million units and from Huawei there are no data, but after years of sanctionsin 2023 and 2024 They returned strongly to the Chinese market. In fact, although the figures say that the iPhone 15 It was the best -selling mobile of 2024 and Samsung also appears well stopped on the list, last year The great victory went to Chinawith its main brands rising in a spectacular way. And you have to wait for 2026 to see the full photo of 2024. In Xataka | The long goodbye of Huawei in Spain: of strategic partner to Technology Non Grata

No one understands why the former Google CEO has bought a rocket company. He says it: Datacenters in space

If the New Space is full of something, it is from Billonario Technological CEOS, but what Eric Schmidt Shopping Relativity Space He caught the sector by surprise. He has offered an explanation. Context. Whatever it was Google CEO for a decade He surprised the space sector two months ago acquiring a majority participation in the Relativity Space rocket company. The Californian startup has never reached orbit, but made a test launch of a 3D printed rocket, Terran 1, and It is developing a partially reusable commercial rocketTerran R. After the acquisition of the company, Eric Schmidt assumed the role of CEO, a position he did not occupy since he left the Mountain View giant in 2011. Data centers in space. Eric Schmidt is obsessed with the amount of energy and computing capacity that will need to move artificial intelligence. It was the journalist Eric Berger, from Ars Technicawho joined the points. The idea of ​​displaying data centers in space, feeding them with solar energy and keeping them cold without using water “probably explain why Schmidt bought relativity space,” Berger commented on X. The next day, Eric Schmidt responded with a monosyllable: “Yeah.” The unprecedented scale of AI. In an appearance before the Energy and Commerce Committee of the United States Congress, Schmidt put some figures on the table: “10 gigaw data centers are being raised, when an average nuclear power plant in the United States generates 1 Gigavatio. One of the estimates that I think is most likely that data centers will require 29 additional energy gigawatts by 2027, and 67 more gigawatts for 2030. These things are industrial to a scale that I have never seen in my life.” The money is in the datacenters. Since no country is prepared for such an energy escalation, Schmidt has in mind to get the databases from the Earth. Although incredibly ambitious and challenging, the hypothetical space data centers could make sense if energy is a bottleneck on earth. With reusable rockets to launch satellite constellations, photovoltaic solar energy always available for part of the constellation and dissipation of heat in the emptiness of the space, they could even be profitable or safer than the Earth Data Centers. But everything is about to demonstrate, from cheap throws to heat dissipation. What state is Relatity Space. The reality is that far from competitors such as Spacex, although it is a much younger company. He had bet in full for 3D printed rockets, but removed Terran 1 after his debut flight, in which he could not reach orbit. Terran R is designed to be a direct competitor of Falcon 9, with the capacity to launch 33.5 tons to the low terrestrial orbit in disposable mode and 23.5 tons with a first reusable stage. Although its development has been erratic, capital injection and leadership of Schmidt, whose fortune is estimated at 20,000 million dollars, could revitalize the project and bring it closer to a first launch planned by the end of 2026. Image | Relativity Space, Leweb In Xataka | The space race is becoming a multi-million dollar competition: the last to enter is Google’s ex-cement

Spain, white brand. Landowner and company are about to dethrone traditional brands

Distributor brands have silently conquered Spanish baskets, from 20% in 2003 to 44% in 2024 without pause or truce, according to a Kantar study published in Expansion. This increase has been unstoppable, without distinguishing between years of economic crises and years of growth. Why is it important. This commercial third change transcends the typical flight to the cheap during crises. The White brand has evolved towards a premium differentiation strategy that has broken the traditional monopoly of the big brands. The context. The ascent has been unstoppable during these more than two decades, growing both in years of crisis (2008-2014, pandemia) and economic bonanza. Neither post-crisis recovery Recent inflation They have stopped their progress, dismantling the myth that they are temporary products. In figures: Lidl leads with 82.1% share. Mercadona follows with 74.5%. Carrefour seeks to move from 33% to 40% before 2026. Day already reaches 57%. In fact, Dia has redesigned more than 2,000 products to “enlorate raw materials” and create “own formulas.” Its purchasing director is clear: “We do not want to be the quality C, but the A”. It is the definitive jump of imitation to your own innovation. The trend. There are several phases in this growth: From 2003 to 2019, constant but moderate growth, around the annual point. From 2020 to 2022, brutal acceleration: +4.1 points in two years. Since 2022, rhythm consolidation, +2.7 points in two years. If the recent growth rate is maintained (1,3-1.4 annual points), the white brand would reach 50% between 2028 and 2029. And would overcome traditional brands in quota. Yes, but. The data suggest that we are close to a natural plateau. Few developed economies exceed 55-60% value share of the white brand, because there are always premium niches and categories where traditional brands maintain advantage (luxury, technological innovation, very specialized products). The money trail. The chains control the entire value chain: from the recipe to the linear, without intermediaries. This allows them to achieve higher margins while they offer quite competitive prices, a much more complicated equation for traditional brands. Spain approaches the German model, where The white brand has gone very much in the market Regarding other countries. Traditional brands will face their greatest existential threat: compete against those who control both the product and the sales channel. In Xataka | Mercadona is more profitable than ever and is also closing stores for the first time in years. It is a calculated strategy Outstanding image | Mercadona

The designer company who marked an era in Cupertino will buy

For years, Apple was synonymous with boldness. He made quick decisions, broke conventions and challenged the entire industry. Now Apple has become a Big Tech that moves much more caution, but some see an echo of that attitude today in OpenAi. Now, in a way, the firm of the led by Sam Altman is connecting even more to the roots of the Cupertino company. OpenAI He has just announced An agreement to acquire IO, the Startup of devices co -founded by Jony Ive, in an operation valued at almost 6.5 billion dollars. According to Bloombergthe agreement is completely structured in shares: 5,000 million dollars correspond to the purchase of 77 % of the company, and the rest comes from an earlier investment of 23 % that Openai made in 2024. A designer who scored an era in Apple. Jony Ive was not one more designer. He joined Apple in 1992 and, together with Steve Jobs, helped shape a generation of iconic products: the IMAC, the iPod, the iPhone, the iPad, the Apple Watch … even the controversy Magic Mouse with its load port at the bottom. His aesthetic vision defined Apple’s design language for decades. After leaving the company in 2019, IVE founded the Lovefrom creative study. And a year ago, IO with Scott Cannon, Evans Hankey and Tang Tan, three key figures in Apple’s products. The IO team brings together more than 50 experts in hardware, software and manufacturing processes, many of which have worked together for years. Now they will be integrated into Openai. OpenAi is thrown at the hardware with an ambitious vision. Until now, Openai has been a software -centered company. Chatgpt and its language models, such as GPT-4O, are virtual tools. Some of them have been made up of other companies in tangible products, such as Microsoft’s co -pilot, but OpenAi had not directly approached the creation of devices. That is about to change. According to a letter published by Altman And IVE on the official OpenAI website, the collaboration between both parties began two years ago, discreetly and motivated by “friendship, curiosity and shared values.” From those first conversations, ideas and prototypes arose that, little by little, took shape. The objective, they say, is to create a new family of products “that inspire, empower and train.” What can we expect now? Although concrete details have not been shared, the first device is expected to be the result of this union to see the light in 2026. In statements collected by Bloomberg, IVE has indicated that consumer technology has not been really new, and that people are looking exactly that. The IO team will continue to operate from its offices in Jackson Square (San Francisco), but already collaborates closely with Openai engineers and designers. Lovefrom, on the other hand, will assume new responsibilities in design and product experience for both software and future devices. A path with obstacles (and recent learning). Openai’s jump to hardware does not arrive in an empty context. In recent months, other IA -promoted devices projects have failed loudly, such as the Human Ai Pin or Rabbit R1. The operation must still be approved by regulators and will be completed foreseeably this summer. From there, the challenge begins: demonstrate that Openai can also mark a before and after in the hardware field. The wait will be worth it, “Altman told the aforementioned American media.” It’s an ambitious and crazy idea. “ Images | OpenAI (1, 2) | Apple | Colin Davis In Xataka | The latest Google event makes clear what the true future of accessories is: glasses connected with Android XR

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