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Jeff Bezos fired the CEO of Blue Origin two years ago. In retrospect, it was the best decision he could have made.

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The most surprising fact about Blue Origin is that it was founded before SpaceX. Obsessed with space since childhood, Jeff Bezos saw the potential the aerospace industry would have and began selling thousands of Amazon shares to build a rocket company. He founded Blue Origin in 2000, when his net worth was around $6.1 billion. Two years later, a young Elon Musk obsessed with the conquest of Mars invested $100 million (more than half of what he had from the sale of PayPal) in founding SpaceX. Who would suspect that the company that would end up revolutionizing the sector would be that of the eccentric South African businessman and not that of the CEO of Amazon, who multiplied his assets by 30. The sleeping giant The Blue Origin coat of arms For almost two decades, Blue Origin was the butt of jokes in the sector: a company financed with infinite funds that sold 15-minute suborbital trips to millionaires, but when it came time to reach orbit it only produced powerpoints and legal lawsuits to stop its opponents. Blue Origin was aware of its apparent slowness in the face of SpaceX, to the point of deliberately adopting it as its motto. The company’s coat of arms includes two turtles and a Latin phrase that Jeff Bezos has publicly defended with pride: Gradatim Ferociter“step by step, fiercely.” But although projects such as the powerful BE-4 engines and the reusable New Glenn rocket had been in development for years, the reality is that Blue Origin did not step on the accelerator until the end of 2023, when Bezos said enough and caused a CEO change that has been like night and day. The Dave Limp Effect The first stage of the New Glenn rocket returning to the factory A little context. By 2023, under the leadership of Bob Smith, Blue Origin had become a bottleneck for US national security. The new Vulcan rocket from ULA (the company that had a monopoly on government launches until the arrival of SpaceX) depended on Blue Origin’s BE-4 engines, which kept falling behind schedule. At the end of that year, Jeff Bezos made the decision to remove Bob Smith and entrust the company to the executive who had led Amazon’s devices division during the creation of Alexa or Kindle: Dave Limp. Today, the engine crisis is more than resolved. Blue Origin has celebrated the delivery of the 30th engine to ULA, which will allow its partner to meet its launch obligations for the Space Force. But it has not been the only thing that Dave Limp has managed to channel as the company’s new CEO. Under old management, Blue Origin operated with a crippling risk aversion. He sought perfection on the first try, which translated into eternal development cycles. Limp arrived with the Amazon system under its arm: Blue Origin went from being an R&D company to becoming a real rocket factory willing to take risks. The internal culture had already begun to improve when, in February 2025, Limp laid off 10% of the workforce. “We grew too fast and lost focus,” he explained. But the effect was immediate: Blue Origin has become a company that is agile in decision-making. Instead of having a single rocket that’s scary to break, they’re a real rocket factory. So when the New Glenn finally took off, crashing on the landing attempt, it was not a single prototype: there were other stages of the rocket already on the production line. From New Glenn to Super New Glenn New Glenn vs Saturn V vs New Glenn 9×4 If anyone had doubts about Limp’s management, the events of this last year have dispelled them. Blue Origin has successfully completed two orbital launches that have completely changed the narrative, and which have soon been overshadowed by the company’s roadmap. He maiden flight of the New Glenn It was a partial success. The rocket reached orbit (and there are few rockets that can say that on the first try), but the first stage disintegrated while trying to land. Far from stopping to investigate the failure for a year, Blue Origin analyzed the data, adjusted the software and moved forward with the second attempt, as SpaceX would have done. In November, the second New Glenn successfully launched NASA’s ESCAPADE mission, two probes that were placed at the L2 Lagrange point awaiting gravitational assistance to travel toward Mars. But even a Martian mission can take a backseat when, against all odds, the first stage of the rocket landed on the Jacklyn maritime platform in the Atlantic Ocean. Blue Origin is only the second company to achieve the propulsive landing of a rocket. For the first time, SpaceX has a real competitor capable of recovering orbital-class boosters. One that uses methane for cleaner and cheaper combustion, and that promises to carry up to 45 tons to low Earth orbit. Shortly after the launch, taking advantage of the momentum of success, Blue Origin announced an improved version of the BE-4 engine and a new variant of the rocket: the New Glenn 9×4, which instead of seven engines in the first stage and two in the second, carries nine and four. In addition to a larger 8.7 meter diameter canopy, to launch larger space stations, telescopes and satellites. What does this mean? That Blue Origin is going for the “Super Heavy” category, in which SpaceX competes with the Falcon Heavy and the gigantic Starship, still in development. This variant of the New Glenn will be able to carry 70 tons to low orbit, which with Starship’s permission surpasses almost everything else on the market and, most importantly, with an architecture that has already flown and landed. To conquer the orbit and the Moon With the New Glenn 9×4 scheduled for 2027, Jeff Bezos and Dave Limp’s attention is now focused on scaling the rocket’s manufacturing and reusability capacity to reach 24 launches per year between now and then. SpaceX continues to play in its own league with 160 launches … Read more

BYD CEO is clear about why the company is losing steam in China

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Wang Chuanfu, president and CEO of BYD, has publicly acknowledged for the first time the reason behind the company’s sales decline in the Chinese market. During an extraordinary shareholders meeting held on December 5 in Shenzhen, the CEO bluntly admitted that the manufacturer has lost the technological advantage that differentiated it from the competition. According to local media, Wang said that they had lost that ‘wow factor’ in the domestic market, in reference to the impact that their innovations previously generated. The underlying problem. The local media China Securities Journal collected the statements of the head of BYD, who stated that the drop responds to two main factors. On the one hand, he admits that BYD’s technological advantage is no longer as pronounced as in previous years, which has reduced the surprise effect of its products in the market. On the other hand, the CEO acknowledged that unresolved practical problems persist, such as the slow charging speed of its vehicles in low temperature environments, a critical aspect for users in certain regions of China. The numbers confirm the trend. In November 2025, BYD sold 480,186 new energy vehiclesthe highest monthly figure of the year, but which represented a decrease of 5.25% compared to the same month in 2024. It is the third consecutive month of year-on-year decline. Domestic sales were particularly weak, at 348,300 units, a drop of 26.81% year-on-year. In contrast, exports exceeded 100,000 units per month for the first time, reaching 131,700an increase of 297% that has become the company’s main growth engine. We have already seen how they have broken into Europe. For BYD and the rest of the Chinese manufacturers, it is important to continue consolidating their foreign business for two main reasons: to continue feeding their factories and to increase their profit margins in the face of a China that seems to live in a constant price war. The competition tightens. Chinese manufacturers such as Geely, Changan and Chery They have intensified their offensive with efficient hybrid and more affordable electric models, eroding their market share. Furthermore, the homogenization of products in the industry has made it difficult for BYD to stand out like before. In September 2025, SAIC Motor even temporarily surpassed BYD in monthly sales, according to they counted from CarNewsChina. BYD’s response. Wang Chuanfu hinted that the company is preparing “heavy technologies” that will be announced soon, although it did not offer details. The CEO stressed that BYD’s strength lies in its team of approximately 120,000 engineers, who will be key to regaining technological leadership. The company plans to intensify its investment in electrification and smart technologies over the next two to three years. Self-criticism included. Wang also made an exercise in self-criticism by admitting that favorable market conditions in previous years generated a certain complacency in the areas of marketing and merchandising, as they point out from CnEVPost. And now what. BYD revised its global sales target for 2025 downward, from 5.5 million vehicles to approximately 4.6 million. Between January and November, the company accumulated 4,182 million units soldwhich represents 90.9% of the adjusted objective and a growth of 11.3% year-on-year. Figures that contrast with the spectacular expansion rates of previous years: 218% in 2021, 209% in 2022, 62% in 2023 and 41% in 2024. Stella Li, its vice president, already warned us during the Xataka Awards gala We will soon have very interesting news from the manufacturer. So we can only wait to see what the firm’s strategy will be to alleviate the effect of competition. In Xataka | The world’s rare earth reserves, laid out in this graph showing the brutal dominance of a single country

Ford CEO is completely obsessed with Chinese electric cars

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“Xiaomi is the Apple of China.” These are the words not of just anyone, but of Jim Farley, CEO of Ford. The boss of the American company is one of the bosses who has been the most talked about in recent years. And the reason is approach when studying rivals. It is rare to see the CEO of a company praising a rival, but Farley not only does not mince words, but is determined to air the details that need to be improved to catch up. And if there’s one thing that’s catching Farley’s attention, it’s Chinese cars and, in particular, the Xiaomi SU7. Knowing the competition. The automobile industry has embarked on electrification, and if this adventure is making one thing clear, it is that China is leading the way. Although Tesla struck first from the West, it is the Asian giant’s companies that are pushing both technology and batteries. This is generating an ecosystem in which chinese cars They are extremely competitive in the market, something that is making Western manufacturers nervous. To better understand his competition, Farley had the idea of ​​carrying out a series of trips to China to select cars to take back to the United States. Not to dismantle them – or not only – but to drive them on a daily basis on everyday trips. In a recent interview with La Naciónstates that the entire management team is going on that trip to choose 50 cars. He doesn’t want to get off his SU7. Of those 50, they keep five, and they are the ones they take back to Detroit. The one chosen by Farley? He Xiaomi SU7. He liked it to the point of saying that “it’s fantastic,” stating that he didn’t want to get off of it. Previously, already rated the company as “an industry giant and a much stronger consumer brand than automotive companies,” but now it has gone a little further. The Apple of China. “Everyone talks about the Apple car, but the Xiaomi car already exists and it is fantastic,” said before the official cancellation of the car was known. And, in fact, in that interview for La Nación, Farley commented that he is not surprised that Xiaomi is so successful. “It is the Apple of China.” Precisely, it is the “ecosystem” that stands out, something that is Apple’s strong point: “You get into the car with your phone and you don’t have to pair it because it automatically identifies it. It has facial recognition, an AI assistant and can accelerate from 0 to 100 km/h in three seconds with just the push of a button. It looks like a porsche taycan”, he assures. Humiliating. Is it perfect? “No, and we could surpass it in the segments in which we compete,” adds the manager. But Farley’s ‘flowers’ are not only for Xiaomi, but for the Chinese industry. At the Aspen Ideas Festival held in June of this year, CEO described what he saw in China as “lor most humiliating thing I have ever seen in my life”. The reason? That 70% of the world’s electric vehicles are manufactured in China and that they have cabin technology much superior to that offered by many Western brands. “Automatically, your entire digital life is reflected in the car.” Technology gap. Farley’s interest in competitors, both Chinese and domestic, is evident. When Ford entered the electric segment, He did it like an elephant in a china shopwith a Ford Mustang Mach-E which was very expensive to develop when its competitors already had much more optimized processes that allowed the price of cars to be lowered. Since then, they have been changing strategy and moving chips. They hired Doug Field, former chief engineer of the Tesla Model 3 and member in Apple car design, and was the one who opened cars to Farley. Field sincere: “Jim, your parts release system and development architecture are 25 years behind. You can’t compete like that with BYD”. The acid test will be the new electric pickup that Ford is preparing for 2027 with the aim of making it affordable. We will see, of course, how the market responds, but what is clear is that Farley does not fall short when it comes to praising the competition. Images | Xataka, Ford In Xataka | Ford invested 1 billion to produce electric cars in Europe. Now it will invest money in laying off 1,000 employees

The question is not whether Tim Cook will soon stop being CEO of Apple, but who will succeed him: Crossover 1×30

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The end of an era is approaching, they say. Or maybe not. The rumors about Tim Cook’s potential “retirement” are contradictory, and if a few days ago the Financial Times spoke about He would retire early next year.yesterday new data they threw down that possibility. But here it happens that when the river sounds, it carries water, and this conversation does not come from now, but from months ago…or years. The current CEO of Apple came to this position in 2011, after the death of Steve Jobs, and since then he has turned the company into an absolute money-making machine. One that, yes, has disappointed with (theoretical) projects like Project Titan, with a Vision Pro that for the moment is still not taking off or with the surprising irrelevance in the AI ​​segment. That’s not the problem, of course. Although Apple has consolidated itself among the three companies with the largest market capitalization in the world in recent years, what it lacks is spark and the ability to innovate. Today Apple continues to depend heavily on the iPhone, although it is true that in recent years the services have given it a lot of joy. That makes it especially interesting to set up a pool with the main candidates to succeed Tim Cook, and that is what we have done in this new installment of Crossover, in which we debate Cook’s career, but also about who can take that baton. And many variables come into play here. From that operational strategy—will the new Apple be more innovative, or will it continue to focus on making money?—to the geopolitical implications of choosing a new CEO. Because let’s face it: This position is not just technologicalbut also political and diplomatic. There is a lot to cut through here, and it will certainly be interesting to see how the next few months go. On YouTube | Crossover In Xataka | Tim Cook has admitted that Apple is “very open” to acquisitions in AI. These are our candidates

Nestlé has announced the dismissal of 16,000 employees and its CEO has revealed the reason: “we will automate our processes”

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Nestlé has announced the layoff of 16,000 employees worldwide, and it will fall especially on so-called “white collar” jobs. Among the reasons that the company argues through of a statement one stands out: “We are evolving and will simplify our organization and automate our processes.” The decision has generated uncertainty both globally and in Spain, where its Spanish subsidiary has more than 4,000 employees and several factories. However, the most surprising thing is that, for the first time, it is a food company and not technological who makes a decision of this nature: cut jobs to flatten the organization and automate office roles. Change to a more aggressive dome. Nestlé has taken a drastic turn in its internal policy by announcing the elimination of 16,000 positions of work. That represents about 6% of its total global workforce. This decision has surprised the markets, since it occurs just after having presented results that show growth in its income and sales throughout 2025. Shortly after, its new CEO Philipp Navratil explained on your LinkedIn profile the company’s determined commitment to automate and digitize its processes under a cost reduction plan driven by the new direction of the company. In fact, the previous board already had an adjustment plan in place in which 541.4 million euros were going to be saved. With the new management leadership, the savings objective has doubled to 1,082.8 million euros by 2027. The layoffs are no longer due to economic problems. When a company announced layoffs, they were usually associated with a bad economic situation. However, as we have seen in different technology companies such as Amazon, Google or Microsoft, layoffs and finances are already They are not necessarily related. In the case of Nestlé, the company recorded organic sales growth of 3.3% in the first nine months of 2025, consolidating its figures in different global markets. As Navratil explained, the main argument for the layoffs is the company optimization to prepare it for a future competitive scenario and, to this end, it was going to focus on simplifying the organization and automating processes (with AI?) when appropriate. The same argument that big technology They have been using it for months in the context of the race for AI. Distribution of layoffs and their impact. As confirmed by Nestlé, the layoffs will mainly affect “white collar” workers and around 12,000 employees will be in the office and administrative functions, while around 4,000 more layoffs will be distributed between production and supply chain departments. The company has not detailed the exact geographical distribution of the layoffs, which maintains uncertainty in key markets such as Spain, where staff and unions have shown concern about the possibility of factories closing or production being reduced in certain cities. Nestlé employs around 4,000 employees in Spain in 10 production centers in five autonomous communities: Cantabria, Asturias, Extremadura, Galicia and Catalonia. In Xataka | Big Tech doesn’t stop firing its engineers. At the same time, they have stepped on the accelerator in hiring Image | Nestle

The Qualcomm CEO confirms that in 2026 we will finally see a Android -based laptop

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Does (many) years that I am clear that the smartphone would end up becoming our next PC. The idea is not new, and we saw almost mythical attempts like that of the Motorola Altrix In 2011 or that triumphal failure of the Ubuntu Edge. Google ends up confirming that something like this is what we will see in 2026, because attention, it will be then when we can see the first Android -based PCs. “I’ve seen it and it’s incredible”. The indications About this possibility they carry producing from years agobut yesterday Cristiano Amon, CEO of Qualcomm, maintained a brief talk with Rick Osterloh, responsible for the Google Hardware Division. The latter spoke of that imminent convergence Between the smartphone and the PC and how the company was working on it to what Amon replied with a “I have seen it and is incredible.” Osterloh smiled, which was an unequivocal sign that this launch was close. Now we know how much. PCs with Android in 2026. Sameer Samat, responsible for the Android ecosystem, confirmed the project at the end of the Qualcomm Conference, and stressed that this project “is something we are super excited for next year.” It will therefore be in 2026 when we see the first devices that will be governed by Android. And Chromeos, what? Although in Samat’s statement this manager claimed that the company is still “super compromised” with Chromeos, the reality is that the launch of an Android “desktop” can threaten the future of its traditional bet. Does anyone remember the Ubuntu Edge? Portables with Gemini to attack. In his words, what has been learned on the Android tablets and in the laptops with chromeos gives them an important opportunity to “accelerate the advances of ia that we are doing in ia in Android and take that to the form factor of the laptops as fast as possible.” The idea seems clear: to have a convertible that takes advantage of the entire Android ecosystem and that also has the advantages of Gemini, the Google AI model that is already an integral part of the Android -based smartphones. What chips will rule them? The fact that the announcement has occurred during the Qualcomm event seems to indicate that these teams will be based on processors such as the Snapdragon 8 Elite Gen 5. The Snapdragon Summit that Qualcomm is celebrating in Maui has allowed us to know both those components and the promising Snapdragon Elite X2 Elite/ExtremePCs oriented with Windows. Even so, everything is still unknown. A response to economic macbook. It is curious, but this announcement occurs a few weeks after we knew an interesting rumor: Apple’s intention launch “an economic macbook” Probably based on the A18 Pro. We would be here before a macOS -based team, and on Google and Qualcomm seem to have a response for that type of product. 2026 is presented as an interesting year for this type of devices. Samsung Dex has been teaching us for years. Google’s project is not entirely new, above all When we consider Samsung Dex allowing Use our Samsung smartphone like a PC Thanks to a versatile desktop mode. Other manufacturers such as Huawei offer the same, but the idea has never arrived officially Android mobiles despite advances that have been produced sporadically. Google has not made it clear if this desktop mode will also reach our smartphones in addition to being able to govern those future portables, but it seems reasonable to think that this option is on the table at last. In Xataka | Convergence is the future: smartphone as desktop PC

The CEO that wants a 50% unemployment rate

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At this point no one doubts that the adoption of Teleworking during pandemic as the only possible method for companies were kept afloatmarked a turning point. Global movements such as Great resignation wave Silent resignation They empowered employees in front of their employers. For its part, companies and managers They discovered that they did not have so much negotiation power as they thought of a work context with a great demand for talent. The subsequent hardening in the Policies back to offices He revealed that companies sought to recover their positions of power at all costs, even when those positions They involved a high cost. First of all that veiled movement, only a millionaire dared to reveal what I really thought. Controversial statements. Tim Gurner is the founder and CEO of Gurner Group, a successful Australian real estate company dedicated luxury real estate. In an intervention in a financial forum on real estate, the businessman did not hesitate a few years ago to pour hard words about the Employee Empowerment. “Employees feel that the company is very lucky to have them, and not vice versa. We have to end that attitude, and that has to get through damage to the economy,” said the entrepreneur to, immediately, add “we need to see how unemployment increases to 40% or 50% and see how the economy suffers to remind people that they work for companies, not the other way around.” Questionable salary climb. One of the employer’s arguments for the alleged empowerment of employees are The high salarieswhich have not stopped uploading since 2020. According to data from the Study of remuneration trends and salary increases of 2024 Prepared by KPMG, in 2023 an average salary rise of 3.5% was estimated below the annual inflation rate. The study reflects that in 2023, 90% of companies agreed 5% salary increases to compensate for the Loss of purchasing power of its employees. That is, a reasonable increase taking into account the global inflationary economic context. The same report indicates that the segment that has received more salary increases are intermediate positions and managerial positions with increases between 3.7 and 3.9%. Good offspring. The Australian businessman did not settle for attacking the salaries, he also justified the mass layoffs as a tool to recover negotiation power over employees. “Governments around the world are trying to raise unemployment rates to recover a kind of normality and we will see it. I think all companies are seeing it and I think this is what the massive dismissals are driving. People may not be talking about it, but companies continue to say goodbye to employees and it is being seen how arrogance is reduced in the labor market and must continue because that will balance costs.” Bad dynamics. The balance of dismissals in the technological field has been catastrophic in recent years. According to data From the Trueup Technological Employment Platform, 430,000 were registered in 2023, while in 2024 it was reduced to 239,000 layoffs. Estimates for 2025 is that the year closes with 201,000 layoffs. Most of them, in the United States, but also involved in other markets such as Europe or Tim Gurner’s native Australia. High unemployment. Such a number of layoffs left in some Unemployment rates In 2023 of 3.8%, to stabilize at 4.3% for 2024. Although the millionaire of Gurner Group thinks about it, the mass dismissals have not had an impact on the unemployment rate because the talent scarcity has facilitated its relocation in other companies immediately. Is the return to the office a sample of power? Large companies usually make their decisions based on founded studies and forecastsso surprises the vehemence with which some companies They have faced the return to the office, hiding in a fall in productivity that Studies have not been able to agree or in a strategic positioning for face the development of AI. The decision seems to go against the interests of companies, who face higher costs for offices rental and the discontent staff. This discontent does cause a fall in productivity by falling into Silence situations and even dismissals. Given the lack of real data offered by companies, the controversial Australian CEO dared to give a theory of powers of powers: “This would be a systemic change with which employees will feel that it is they who must feel extremely fortunate to be in companies and not vice versa. So it is a dynamic that must change and we have to end that attitude.” The return to the office for a real estate entrepreneur. Beyond the opinions of each one, Tim Gurner’s point of view can be very conditioned by the delicate Real estate sector situation Before the refusal of the employees to return to the offices. According to official dataTeleworking in the US has left between 20% and 25% of empty offices. Beyond being a labor problem in itself, Not returning to offices is a serious real estate problem in which the main investment funds in the world They have invested more 1.2 billion dollars And its value does not stop falling, so The great bank is already moving card To minimize losses. Rectifying is wise. Beyond the controversy that the statements of the real estate millionaire raised, days after the businessman recognized that they were totally out of place at such a delicate moment for many employees who were losing their jobs. In a publication in Your LinkedIn profilethe millionaire apologized for the lack of empathy and sensitivity for those who had lost their jobs or were about to lose them, recognizing that it is a very serious situation for the employee that suffers it and for its close environment. In Xataka | In their great return to offices, technological ones have a surprise for their employees: they will be smaller In Xataka | Amazon has finished his adventure with teleworking: he will return to the office in January and leave the intermediate charges in the pillory Image | LinkedIn (Tim Gurner), Pexels (Cameron … Read more

Xavier Martinet, CEO of Hyundai Europe, before the Chinese threat and its next release

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Xavier Martinet is an busy man. What is expected when you are the CEO in Europe of a company like Hyundai. But today it is not one of those days when meetings accumulate on the agenda or flights are taken to go to one country or another. Today he is a busy man because Hyundai has decided that His great presentation of the Münich IAA Mobility He will do it on the street. The Motor Show of this German city is now a space that embraces the public. There is a closed congress center to which it goes as a press, to do business or if you are willing to pay the entrance. If you live in Münich or, in a few days of tourism, you have coincided with the fair, I recommend that you lose yourself through its historic center. About 500 meters from Marienplatz you will be inside the bowels of a gigantic Mercedes scenario. By his side he compensates for Cupra Tindaya And the American proposal Lucid. A little further, Porsche and Audi. Before the end of the Wide Ludwigstraße, the stand of Hyundai It stands out on the elevated. There are four spaces. The ends are flanked by the present, with a Ioniq 5 on one side and a Ioniq 6 N in the opposite. In the center two attractive design exercises. On the left the Hyundai INTEROID, a version with steroids of the Electric small which seems perfect to assault a championship of Rallycross. To the right and Martinet’s back, the concept Three, the prototype designed by Eduardo Ramírez, head of design in Europe of the brand, who will also give us some brushstrokes on it. Hyundai is full of Spanish figures in relevant positions. José Muñoz, his global CEO, is the last responsible for the brand worldwide. Two of these three appear have spoken with Xataka about their next release. The fair price “Today we are presenting the Concept Three. The production version will be launched next year. We do not confirm the official name but bearing the name of Ioniq … they can guess what it will be called,” says Martinet who refuses to speak directly of the company’s production model. The present, for the moment, is a futuristic prototype that could only be a design game if it were not because Hyundai has risked in its electric versions. We could say that we do not believe its frontal sharp or its pixel lighting but the second can be seen in all the company’s electric. For the first, only a few steps are needed and placed in front of the spectacular ioniq 6. The Hyundai Concept Three seems the logical and electrical evolution of the Hyundai CR-Z, a car for day to day, rational and logical but with a point of aggressiveness and risk that makes it attractive and different on the outside. Time will tell how far the company tense the company with the final image. “It is a concept thought of the European, aerodynamic client, very efficient … but also thought to have a large interior space,” Eduardo Ramírez points out that, as we said, is the head of its design and together with Martinet, is today the most sought after person. For that European client, the price is essential. “The Hyundai Inter starts at 23,000 euros and the electric Kona Kona in 37,000 euros. The production version of the concept Three will fit very well between them. For us it is really fundamental, really, to continue offering electricity in the heart of the European market, in segments B and C,” Martinet points out about the future position of the car. Here is one of the keys and one of the questions that is most repeated in this type of electrical approaches. Is the public willing to pay an electric of between 20,000 and 30,000 euros assuming that It will generate some discomforts When do you want to make a long trip? “The electric is not everything in Hyundai’s strategy. We are also continually developing hybrid technology, and right now we need to have this double approach,” Martinet already advances although he later points out that “it is very important to demonstrate that we can have a very strong supply of electric in all segments and demonstrate that changing to the electric is a possibility.” That jump has two variants that Hyundai’s CEO rensures us. “The electric are more expensive than combustion cars. But you have more technology. The total cost, however, it is interesting because you have lower maintenance costs, electricity is cheaper than gasoline … Electrification is the way to follow to decarbonize the automobile industry.” “At this time, we have a market share of 3.8% and we are quite stable compared to last year but we have space to grow. As a brand you have to add value, this component that we generate, say, the will of the customers to buy your vehicles. Hyundai has a distinctive positioning. The design is very important for us, technology also,” Martinet insists. “Let’s not be defensive, let’s play the attack. We are one of the brands is more likely to resist better against the Chinese,” says the Hyundai Europe CEO “A bold, modern and surprising,” those are the three words with which Eduardo Ramírez describes the brand’s design, a pillar on which the company’s models have been settled. “For the Ioniq range we have defined a characteristic language with the lighting of pixels, an interior space that is treated as a furnished space. Anyway, all Hyundai cars can be recognized because they have something in common in design even if they are different.” Thus, one of those pillars on which to lift the brand is, without a doubt, the design. The other is technology. “There you have the ioniq 6 N. we are demonstrating that you can have sustainability, advanced electrical technology, and still a lot of driving pleasure with the characteristics of N (its sports division). We are demonstrating … Read more

The Xpeng CEO is clear about the future apocalyptic of Chinese cars

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China is following a very clear strategy with its cars: flood Europe. And is doing it with both factories on the continent and Large ships that bring thousands of cars from China. Are Battery leaders and The electric car is its avant -gardebut we must not forget Your combustion models. There are more and more models And there are those who think that this wild competition can be what leads to the failure of many companies. To the point that only a handful of them will be short -term. Specifically … five. At least, according to the CEO of The promising xpeng. Spearheads. The proper names of the Chinese car are, now, well known. There are brands like Byd, Omoda either Mg that are increasingly seen in European streets. They are following strategies to Live with big fish In a very competitive market, expanding dealer networks, manufacturing in Europestriving to Understand the European user and associating with brands like Stellantis To create strategic relationships. To those that are already here you can add other proper names of great weight, such as a Xiaomi whose models are awakening so much interest that the brand has turned its main factory into A kind of amusement park. Increasingly. There are more that they have a smaller portion of the cake at the moment, but they have ambition. Xpeng landed in Spain in 2024 And it has been reaching other markets such as the United Kingdom. Its intention is to be present in 60 countries by the end of this year, concessionaires included, and there are still other names that are yet to come. Chery (owner of Ebro, Omoda and Jaecoo), is preparing the landing of a new brand, LEPASand outside the automotive segment, we have brands like Dreame (manufacturers of vacuum cleaners and Pool cleaning robots) that too They have interest In this market with the aim of competing … against the Bugatti Veyron. Only five will remain. And in this panorama in which there are more and more brands of Chinese cars, either for having many models or because they get into the car due to the government impulse, a controversial statement of he Xiaopeng enters. This is the CEO of the aforementioned Xpeng and, in a recent Pódcast, commented that the Chinese automotive sector has entered a elimination phase. Their comments are radical, stating that “no Chinese manufacturer is safe from a elimination round that will reach its end in five years and in which only five brands will remain.” The reasons are the same as not so much They hit the solar panel industry in China. After flood West With its technology, A bestial price war caused sellers to have to operate at losses and do the logical: manufacture less. There are brands like Byd that were profitable, but others depend on reaching a certain scale to survive and there are already analysts that estimate that, although state aid They promoted initial sales, withdrawal of incentives to consumers will impact a very fragmented market. It is not a crazy idea. Alixpartners is a consultant who coincides with the predictions of He Xiaopeng, pointing That the number of viable brands of electric and hybrids will exceed the current 129 to just 15 from 2030, with only a few giants dominating the market. It is something that would take brands like children, which has sought to differentiate (even creating mobiles to complete the experience of their cars), but has suffered financial and capacity problems. And you don’t have to go to China to be catastrophic. Ola Källenius is Mercedes-Benz’s CEO already described last year The current market as “a Darwinian price war” in which many of the current actors will disappear in five years. The Keys of analysts for a brand to survive? Manufacturing capacity, scale to other markets and battery leadership. Images | Byd, xpeng In Xataka | Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

In his efforts to retain Elon Musk, Tesla has found a formula to motivate him to follow as CEO: 29,000 million dollars

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Tesla has approved a New Actions Package For Elon Musk valued at approximately 29,000 million dollars According to the market value. The new remuneration plan to the CEO of Tesla has, as the sole objective of binding the chair of executive director, at least In the next two years. The measure arrives at a time when the company’s actions seem to have stabilized after successive political earthquakes caused by Musk, who have shaken the confidence of investors. This tense calm has led to Tesla seeking to ensure the permanence of Elon Musk in front, with a new temporary agreement that, as They stood out in Financial Timesmove away from conventional ones Bonds by objectives of the CEO Of the big companies and seems to be more an incentive for Musk to change their attitude and focus on their work in Tesla. 29,000 million in exchange for behaving well The new incentive package, valued in about 29,000 is, in reality, A temporary solution. The previous Musk remuneration bonus approved in 2018 for more than 56,000 million dollars was blocked up to twice by a delaware court before the complaint of a Tesla shareholder who He considered it excessive. The court He proved him. That is, Elon Musk would have been working since 2018 in exchange for a symbolic salary to which the law forces (about $ 56,000 a year, According to the accounts presented by Tesla) to which the CEO resigned, since it could not collect the incentive bonus it did. With this new remuneration package, Tesla seeks a way to compensate Musk for the work of the last seven years, while unlocking his previous compensation. If you finally unlock Your 2018 bonus, This package will be canceled and will only receive the 56,000 million dollars that he had already achieved. The package approved by Tesla gives Musk 96 million restricted shares that may be exercised with a fixed price of $ 23.34 per share, well below the current market prices that are around $ 300 per share. In order for Musk to receive these actions, he must continue playing a management role (not necessarily CEO, just manager) in Tesla up to at least 2027 and maintain blocked shares five years later to only sell what is necessary for taxes. The electric car manufacturer has defined the offer as a “first crucial step” for a “long -term compensation strategy for CEO”. Its plan is to design a more detailed remuneration plan and with a more long -term vision for Musk before the company’s shareholders board in November, to submit it to a vote. Attracts attention that, unlike what is usually common in Incentives to managersthis remuneration is not linked to the demand for greater dedication of Musk to solve the problems of Tesla or the achievement of certain challenges that the company has ahead, such as overcoming The fall in sales In good part of the world markets, the Robotaxi implantation autonomous or the development of Optimus robots. Tesla seems to conform to Elon Musk occupies CEO’s chair for the next two years, a rather lax demand taking into account that a few months ago investors claimed Musk to dedicate At least 40 hours per week to Tesla, considering that divides its time into other companies such as Spacex, Neuralink and XAI. Musk motivation and future A few months ago, before the judicial blockade of his 2018 bonus, Musk himself already stated that he can “lose motivation” if he is not compensated properly and dedicate Even less time To Tesla. Therefore, this millionaire package is key to having it focused on the company and preventing it from dispenseing in its other projects. As the Wall Street Journal remembered, Elon Musk said he wanted to have enough control Voting not to be “unseed by activist investors.” “It is not a matter of money. It is a reasonable control over the future of the company. Above all, if we are building millions, potentially billions, of humanoid robots. I can not sit wondering if the activists are going to throw me for political reasons. It would be unacceptable. That is the only thing that matters,” he said In an interview During the Catar Economic Forum in May. The main trick in Tesla’s manga is that Musk, in addition to its CEO, is also one of its main shareholders, controlling approximately 20% of its actions. That is some 194,000 million dollars of your personal fortune. Which is already in itself A good incentive. In Xataka | How much money Elon Musk has: how the fortune of the man who plans the colonization of Mars from a social network is distributed Image | Tesla, dvids (Trevor Cokley)

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