success

Science had been looking for an alternative to laboratory mice for years without success. Until he found the moths

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In the world of science, the mouse has been for decades the undisputed king of the laboratory. However, it is an expensive, slow and, above all, ethically complex reign. That is why we have been looking for alternatives for years, and the answer may not be in a silicon chipbut an insect that you have probably seen eating the wax of a beehive. The advance. This is what researchers at the University of Exeter have arrived at, who have achieved a milestone that promises to change the rules of the game in the fight against superbacteria: They have genetically “hacked” dinner moth larvae to function as real-time biological indicators. The most impressive thing is that they even have a very visual indicator: they shine when you get sick and go off when the medicine is working correctly. The biological traffic light. The study, published this week in Naturedetails how the research team has achieved what seemed impossible: applying tools of genetic editing advanced these moths with unprecedented precision. And I know this is very important, since using insects to model human diseases had limitations, but this team has combined two key techniques. The techniques. The first of them is the system PiggyBac to be able to insert genes that produce fluorescent proteins into these moths, so they have basically gone from having larvae to biological “neon lights.” In this way, if bacteria or fungi are injected, fluorescence makes it possible to monitor the infection in vivo under the microscope. In addition, the famous technique was also included CRISPR-Cas9 to deactivate specific genes in the insect’s body. This is a tremendously positive thing, as it allows scientists to manipulate the larva’s immune system to see how it reacts to different pathogens, mimicking complex human conditions. The key data. The bottom line is that the modified larvae allow us to see if an antibiotic is working in real time. The indicator we have is fluorescence, which if it decreases indicates that the bacteria is dying from the antibiotic and the larva is surviving. All this in a visual, fast and cheap way. Why the moth. It may sound strange to compare a moth with a mammal such as the mouse, which may be more like us, but the Galleria mellonella He has an ace up his sleeve: your body temperature. Unlike the fruit fly, these larvae can breed and survive comfortably at 37°C, the average human body temperature, which is crucial because many human pathogens only activate their virulence genes at that temperature. Furthermore, their innate immune system is surprisingly similar to that of mammals in terms of structure and function of phagocytes, the cells that literally ‘eat’ pathogens that enter the body. Furthermore, with this animal model the use of 10,000 mice per year in the United Kingdom alone can be avoided. Against the clock of the resistance. The context of this advance is not trivial, since we are facing a race against the resistance of bacteria to our antibiotics. We need at this moment test thousands of new compounds fastand doing it in mice is a brutal bottleneck both because of the time it takes and the ethical questions that arise. On the other hand, these transgenic larvae allow for massive screening. Instead of waiting weeks to see results in mice, scientists here can test hundreds of compounds in larvae and get immediate visual readings on toxicity and efficacy. Images | Wikipedia Kalyan Sak In Xataka | Researchers removed Instagram and TikTok from 300 young people to see if their anxiety decreased. The results speak for themselves

We will have to wait to test the future with the Meta Ray-Ban Display outside the US: they are being victims of their own success

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The Meta Ray-Ban Display are not perfect glasses nor do they pretend to be, but it’s hard not to feel that there is something different here. The idea of ​​having a color screen integrated into the lens, with speakers, microphones, cameras and even artificial intelligence, continues to sound more like a prototype than an everyday product. And yet, it is happening. Faced with other attempts to “kill” the smartphone that fell by the wayside, such as the AI Pinthese glasses aim for something more subtle. Screen on the lens, bracelet on the wrist. Beyond the concept, the Meta Ray-Ban Display is based on an unusual combination. The information appears on a small color screen located outside the axis of vision, designed for brief and non-continuous consultations. The control is not done by touching the glasses, but through the Meta Neural Banda bracelet that interprets muscle signals in the wrist area to execute minimal gestures. Meta presents this system as a more natural way to interact, reducing the need for buttons, touch surfaces or visible commands. Overwhelmed demand, expansion on pause. As explained this Tuesday by the companythe volume of interest has far exceeded the available inventory, to the point of generating waiting lists that extend well into 2026. Given this scenario, Meta has chosen to freeze the international deployment that it had planned in the short term and focus all its efforts on fulfilling orders already placed in the United States, while reviewing its availability strategy. This stoppage directly affects the plans communicated months ago. The company had indicated that the Ray-Ban Display would arrive in early 2026 in markets such as the United Kingdom, France, Italy and Canada, a first wave outside the United States that is now on hold. Meta does not speak of cancellation or set new dates, a prudent position that confirms the immediate stop, but does not clarify how long it will be extended. {“videoId”:”x9qouiu”,”autoplay”:false,”title”:”Ray-Ban Meta (Gen 2)”, “tag”:”Meta”, “duration”:”134″} Does the queue get longer here too? Although Spain was not in that first group of countries, the slowdown has obvious consequences for this side of the map. In launches of this type, expansion usually proceeds in waves, starting with the United States and continuing, in some cases, through key markets. In this case, Meta never confirmed plans for Spain, neither for this first generation nor for possible subsequent ones. The only thing that can be stated is that, if at some point these glasses end up reaching this market, the international delay makes it reasonable to think of an even longer wait. In Xataka Meta is so serious about smart glasses that its catalog is already a mess: this is how the new models differentiate themselves News for the Meta Ray-Ban Display. The stoppage in expansion has not prevented Meta from continuing to show progress. During CES, the company presented new functions designed to expand the uses of glasses, as a teleprompter mode to read prepared texts or possibility of writing messages by drawing letters with your finger on any surface, which are then transcribed into digital format. They are improvements that reinforce the idea of ​​a product in continuous evolution, even when its availability remains limited by supply and inventory. Images | Goal In Xataka | Two weeks with the Oakley Meta. Technically impressive, but in no man’s land (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news We will have to wait to test the future with the Meta Ray-Ban Display outside the US: they are being victims of their own success was originally published in Xataka by Javier Marquez .

Senna has given us back the passion for a Formula 1 that no longer exists. And its sound is key to understanding its success

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March 1, 1981. Brands Hatch, United Kingdom. He had fought for two karting world championships but was still a complete unknown to the general public. Not even in England, where the passion for motorsport is several steps ahead of other European countries, were they aware of what they were seeing. Brazilian with curly hair. The face of a child on the body of a 21-year-old boy. The arrogant look of someone who knows he is superior. And it is superior. That day was fifth at the controls of his Van Diemen. Two weeks were enough for me to get his first victory. With the circuit flooded, Ayrton Senna da Silva asked his team to put as much pressure as possible in their tires. They say that no one on the team believed in that decision but as a pilot who paid to have a guaranteed seat, the mechanics followed orders. The rest is history. The Brazilian driver began to string victories. Six races held that year in the Formula Ford 1600 with four victories. 12 victories out of 19 rounds in which he took the exit. At the end of that same year, Ayrton Senna fulfilled his family commitment and promise to Lilian de Vasconcelos Souza, then girlfriend and then briefly wife of the man considered the most talented Formula 1 driver in history. Senna returned to his country to run the family business. But he had already experienced what it was like to win. He had already experienced what it was like to be the best. And he came back to win it all. They exist, they are somewhere More than 40 years after that Brands Hatch race, Netflix released Senna. “While we were still searching, we recorded a Formula Ford in Sweden, an FF 1600,” The speaker is Gabriel Gutiérrezsound designer of the six-episode series in which the pilot’s life is recreated working with, among other tools, Dolby Atmos. Senna talks about the human side of the driver, his private life and his path to becoming a triple world champion. But if something attracts an amateur, it is the montage of the images, the recreations aboard legendary single-seaters. Recreations that would be nothing without their sound. “I received a call from a post-production supervisor from Brazil, Gabriel Queiroz, who told me about a new project by Vicente Amorim, with whom I had already worked on Holy. From the beginning, we started looking for cars worldwide and how to get models from that era to go out and record them,” explains Gutiérrez about how Senna was built. “The filming was going to be done with replicas of the cars that were custom-built models, fantastic, with enormous precision, but their engines were not Formula 1 racing ones,” Gutiérrez clarifies. Ayrton Senna in the Formula Ford 1600 in 1981 And there begins the challenge: to be able to record the most iconic models driven and against which Ayrton Senna competed throughout the decade of the 80s and early 90s. “Many people told us that we were crazy, that we were never going to achieve it, that those cars were dismantled and that they do not exist.” But boy do they exist. Whoever has ever gone to see a Formula 1 race, there is something that they do not forget: the sound. The current V6 hybrids have nothing to do with the brutal howl of the V10s of the late 90s and early 2000s that Senna himself would not see. What he did have in his hands were cars from a time that will not return. Between his debut in Formula 1 in 1984 and the fateful May 1, 1994 when he lost his life in the Tamburello curve of the Imola circuit (San Marino), the turbo V8 and the naturally aspirated V10 and V12 paraded through Formula 1, the latter with a brutal sound, hoarser than the return of the V10 from 1995 onwards. Pure sounds, without a trace of electrification, that danced inside the cabin to the metallic tapping of the gearbox lever. From stomping on the clutch to downshift, playing with the accelerator to synchronize the revolutions of an engine that was going above 10,000, 11,000, 12,000 rpm. The engine backfired before taking the first chicane at Monza where the Ferraris of Berger and Alboreto watched in shock as Ayrton Senna abandoned the car after Jean-Louis Schlesser crashed and got the only victory they would scratch to the McLarens throughout 1988. The hit of the accelerator at the start and the howl with each gear change before reaching the Parabolica and heading down the finish line. The no less powerful cry of the typhosi in the stands when they saw that they were returning to the top of the podium in Monza when just three laps before they had seen it impossible. They were years of pure driving, of senses. By sight, smell, touch… and hearing. For the protagonists and those who admired them. For those who saw a Brazilian debutant swims between the rails in Monaco in 1984jeopardizing the victory of an already renowned Alain Prost who managed to stop the race before its end, distributing half of the points in a decision that would end up costing him the World Championship at the end of the year in favor of Niki Lauda. Ayrton Senna aboard the Lotus 97T “We were able to record Ayrton Senna’s original Toleman from 1984 and the original Lotus, the 97T model at the Lotus Classic Track in Oxford, which was a fantastic recording. The Toleman was positioned as the new leading car for us, the favorite,” explains Gutiérrez. By then, they had already obtained a good handful of the cars that marked an era. As? Moving through the mist. Senna’s sound designer explains that his first idea was to talk to Frank Cruz, who held that same position in Rush by Ron Howard, a film about the duel between Niki Lauda and James Hunt in the 1976 World Championship. The film … Read more

We have searched for dark matter with the most sensitive detector in history and we have found nothing. And that is a success

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The search for dark matter It becomes more and more like a game of hide-and-seek where, as we improve our vision, the target appears to become more invisible. The last thing we tried to do to find it was drill 1,500 meters deep underground, although in the end we had a very bad result, although it did allow us to find things that we were not looking for. The dark matter. It is without a doubt one of the great mysteries of physics. While many researchers suggest that this matter surrounds us and is the main component of the universe, others believe that we were wrong and it doesn’t exist. Although little by little evidence is emerging that it is true that it exists so that our own theories fit. This whole mess is mainly focused on the fact that we do not have the ability to detect this matter. We know it’s there, but we don’t ‘see’ it. Something that generates a great confrontation within the world of physicistsand that is why these types of experiments try to shed light on this matter that allows us understand much better the composition of what surrounds us. New tools. Science has exploited the LUX-ZEPLIN (LZ) experimenta very sophisticated tool built by humanity to hunt down these ghost particles. To understand it, it is nothing more than a sensor that had to be buried 1,500 meters deep, in the facilities of the Sanford Underground Research Facility (SURF), in South Dakota. The reason? Use the rock as a shield to block the cosmic radiation that bombards the surface. The concept. The magnitude of this experiment has undoubtedly been quite considerable, since at its core 10 tons of ultrapure liquid xenon have been housed. The theory here is that if a dark matter particle passes through the Earth, it should occasionally collide with a xenon atom that produces a tiny flash of light. In total, the LZ has analyzed data collected for 471 daysbetween March 2023 and April 2025. A period of time that makes this the most exhaustive search that has been done so far. The sound of silence. The main result is that no direct interaction with the particles has been detected. However, this null result is practically worth gold in the field of physics. And by not finding anything, scientists have been able to rule out a huge range of possibilities about what dark matter is and what it is not. In short, we have been able to establish tighter margins to detect dark matter, now having the strictest limit in the world on the cross sections of dark matter particles for a very specific mass. And it is that being of such a small masswhich is why it offers so many problems when it comes to detecting them. The surprise. The most fascinating thing about these results is not what was missing, but what appeared. Although the detector did not see dark matter, it did validate its extreme sensitivity by recording something incredibly difficult to capture: solar neutrinos. This marks a bittersweet milestone: the experiment has officially entered what physicists call the ‘neutrino fog‘. This means that we have reached a point of such extreme sensitivity that neutrinos (that go through everything without flinching) begin to generate background noise that could be confused with dark matter. And the truth is that we are facing a big problem, since technology will have to find a way to distinguish dark matter from neutrinos. The future. The experiment does not stop here. Although these results cover until April 2025, the official plan is to continue taking data until 2028, with the aim of accumulate more than 1,000 days of observations. And many experts continue to point to the same thing: 85% of the mass of the universe It’s dark matterand although it escapes us, we are getting closer to knowing what the universe is made of. Images | Karo K. In Xataka | The strangest event that humanity has witnessed occurred in 2019 under a mountain in Italy

Smart glasses find their “iPhone moment” in China. The key to your success: payments

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In China, AI glasses allow you to pay by looking at a QR code and giving a voice command. Alibaba itself launched its Quark for $268, integrated with Alipay for payments and Taobao for purchases. Xiaomi presented its glasses with AI in June and they became the third best selling in the world in the first half of 2025, despite being available for only one week. The Chinese market for smart glasses is growing exponentially in the second half of the year, according to a study by BigOne Lab. Why is it important. After more than a decade of unfulfilled promises, smart glasses have finally found their reason for being. And it is something as prosaic as paying without taking your cell phone out of your pocket. AND It’s working in China like nothing else has before. in this sector. From the adoption for payments, the rest of the value proposition is built. The context. China’s digital infrastructure, where even the elderly use their smartphone for everything, facilitates adoption. QR codes are in all shops and Meta does not operate in China without a VPN, which has left the field clear for local companies to experiment without direct competition. Yes, but. The price is determining. Chinese glasses cost between 200 and 300 dollars, a price not too high. Xiaomi, RayNeo, Thunderobot, Kopin, Baidu and Alibaba compete in the Chinese domestic market. The payment functionality does not require very sophisticated screens or complex optics. All you need is a basic camera, voice recognition and connection to the payments ecosystem. This makes production much cheaper. The big question. Will we see something similar in Europe with Bizum? Mobile payments here are less ubiquitous than in China, but Bizum has achieved enormous penetration in Spain. If businesses adopted Bizum QR codes, as some already do, smart glasses could find their practical use here as well. The European ecosystem has advantages: stricter privacy regulation, greater consumer trust in traditional banking systems, and a population accustomed to incremental innovations. But it doesn’t have the density of QR codes that makes China the perfect terrain for this experiment. Between the lines. Chinese companies are not just developing hardware. They are creating the use case that justifies wearing smart glasses all day, and instead of looking for something spectacular and complex, they have found something much simpler and everyday: not having to take your phone out of your pocket. Rokid boasts that its glasses are not tied to a single generative AI model: they work with OpenAI, Llama, Gemini and Grok. They also offer simultaneous translation into English while someone speaks in Chinese. But none of that matters as much as the payment feature. And now what. Meta dominates the global market with a 73% share in the first half of 2025, according to Counterpoint. His success with Ray-Ban Meta This is explained by a design that is almost indistinguishable from normal glasses. In addition, Western manufacturers maintain advantages in chips. But Chinese companies have obvious advantages: many brands and models, rapid iteration, and the ability to adapt quickly to market changes. In Xataka | The POCO F8 Pro and F8 Ultra are a great change of direction for the brand. We spoke with POCO to find out what awaits us now Featured image | Xiaomi

The best science comedian does not have any scientific training. And that’s the key to your success.

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Tom Gauld is one of the most accessible and yet peculiar cartoonists of today. His vignettes are a mixture of a wink for the initiated and simple, white humor.which often makes his cartoons a mix of “everyone can understand them” and “if you’re interested in science and literature, sure.” A real rarity in these times when you have to show up at franchise fan clubs with a very clear identification and resume. Because Gauld may talk about quantum physics, multiverses and the secrets of the cosmos, but he doesn’t leave anyone out either, all thanks to deceptively simple, but highly expressive graphics. Able to make an Escherian architectural nonsense believable or to perfectly portray the interior of an impossible dimension with just a couple of lines, Gauld reduces the complex to a couple of gentle strokes, and hence his popularity on the internet and in media of indisputable prestige such as ‘The Guardian’where he makes literary jokes, or ‘New Scientist‘, where it focuses more on science and technology. It is precisely a compilation of jokes of this last type, ‘Physics for cats’, which Salamandra is now publishing. Thanks to this brand new volume we have had the opportunity to speak with him and have him explain his creative processes and his career as a scientific comedian… who does not have much knowledge of science. We started, of course, by asking him how his collaboration with ‘New Scientist’ began and what impact it has had on the way he approaches scientific topics in his comics. It tells us that we have to go back very far in time. “My grandfather was a scientist, a marine biologist, and he always read the ‘New Scientist’. So when he went home, the magazine was always there, and when he finished reading the magazine, he would give it to my father, who was also interested in science. When I was little, I would look at the pictures and diagrams and, from time to time, I would read a little bit of the text.” And from there, a few years later and now a professional cartoonist, he began to collaborate with them. Gauld states that a magazine of this type is a splendid workplace for an illustrator: “Some concepts about reality or other universes cannot be photographed, so in These types of magazines have a good tradition of using illustrationsand in fact most of its covers are illustrations rather than photographs. Then, I don’t remember exactly why, I thought it was strange that they didn’t have a comic strip in the magazine.” He proposed it a decade ago and it was accepted, but, he says, “I got a little scared because I stopped studying science when I was about 16, so I’m not an expert at all.” How to draw science It is obvious that this approach to science from a non-scientist perspective will entail difficulties. But contrary to what it might seem, “the really difficult thing with vignettes is not getting the scientific details right.” His process is: “I read the magazine, I follow scientists on social media, I listen to podcasts and radio shows about science, and anything that I think could make a joke I write down in my notebook.” And his approach is clear: “I’m giving my own light-hearted, fun take on something that’s quite serious and thoughtful. I try to do it without being derogatory, like when you make fun of a friend you respect.” Which inevitably brings us to the next question: how do you balance scientific precision with the artistic freedom to create such abstract concepts? And in fact, here the lack of scientific training is revealed as an advantage: “When creating the strips, the fact that I have no scientific training, that I am an ordinary person, not a professional, perhaps helps me judge the level of knowledge at which the jokes should be.” And he adds: “I never want to make a cartoon that makes people feel stupid.which makes one think that a doctorate is needed to understand it”. What happens then when he stumbles upon concepts that even he can’t understand? “When some real science is mentioned in the cartoon, I like to get it right, so I do some research on the Internet or ask someone at New Scientist to check my formulas or whatever. Or I do it so badly that it’s obvious I’m not trying to get it right. In fact, last night an astrophysicist mentioned that one of the formulas in the background of one of my strips was correct and that he liked it, which I was very happy about.” When we ask him if there are any scientific ideas or theories related to physics that he finds especially inspiring, he tells us that two come to mind. “One that I think I keep coming back to in the cartoons is, and I guess this is more of a philosophical question than a physical one: What is reality? That and the idea of ​​many worlds. The other is quantum theory, which I still don’t understand. I’ve made some jokes about it and I’m proud of them, but I think they could be improved if I ever managed to understand all of quantum theory. Which may never happen, but I keep trying.” And here we enter into a personal question, but we couldn’t help but ask him: does Tom Gauld like Gary Larson’s humor? (Larson, for those who don’t know, is the creator of ‘The Far Side’, absolute master of comics with background geeka mix of surreal humor and deep knowledge of biology and science absolutely unmatched). “I’ve mentioned Gary Larson as an influence in almost every interview I’ve done today,” he confesses, “so I’m glad you brought it up.” Typical Gary Larson: “‘Hey! What is this, Higgins? Physics equations?… Do you like your job as a cartoonist, Higgins?” And he adds: “The cartoons from ‘The Far Side’ appeared in my local newspaper when I was a teenager and I have … Read more

Australia’s idea to survive its own solar success

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In Australia, solar energy has gone from being the promise of the future to a problem of the present. There is so much sun, and so many panels, that the electrical grid is reeling from excess production. During the middle of the day, millions of rooftops feed electricity back into the system, generating more energy than the grid can absorb without losing stability. At that time, wholesale prices fall to zero and even negative values. The solution that the Australian government has found is as simple as it is disruptive: giving away electricity for three hours a day. The challenge of excess. Australia has been experiencing its particular energy paradox for years: the transition towards renewables has advanced so quickly that the system is beginning to suffer its consequences. More than four million homes —one in three— have solar panels on their roofs. This distributed generation already produces more electricity than all the coal plants still active. According to Reutersthe program, dubbed “Solar Sharer”, will allow millions of homes to access three hours of free energy a day, even those who do not have solar panels. “People who can move their electricity consumption to the zero-cost period will benefit directly, whether or not they have solar panels and are homeowners or tenants,” explained Energy Minister Chris Bowen. Energy for everyone. The plan is not optional for electricity companies: the Australian Government will require them to offer three hours of free electricity each day during the midday solar peak. The measure will start in 2026 in New South Wales, South Australia and southeast Queensland, and will be extended to the rest of the country if it works as expected. To make it possible, the Executive will modify the Default Market Offer (BMD)the benchmark fee that limits what retailers can charge. From now on, that rate will include a daily slot of zero cost, just when the grid is saturated with solar energy. Participating households must have a smart meter and reorganize their consumption: run the washing machine, charge the car or turn on the air conditioning when the sun is at its highest. A double objective. On the one hand, it seeks to relieve pressure on the grid and reduce emissions. According to the Financial Timesthe plan seeks to utilize excess solar capacity and rebalance the electrical grid to reduce dependence on coal and gas. Tim Buckley, director of the Climate Energy Finance think tank, called it an “obvious” measure, as it will create a “demand pool” in the middle of the day, helping to stabilize the system. The Australian Government has been committed to accelerating the energy transition for some time. In 2022, Bowen set a goal for 82% of electricity to come from renewable sources by 2030, as detailed by Reuters. Initiatives like the Solar Sharer They are added to the subsidy for domestic batteries, which will allow part of that free energy to be stored for night use. Not everyone is happy. The Australian Energy Council (AEC), the consortium that brings together the main electricity companies, criticized the Government for not having consulted the sector before the announcement. Its executive director, Louise Kinnear, warned that “Lack of consultation risks damaging sector confidence and generating unintended consequences.” Additionally, some companies fear the plan will increase network costs and force smaller retailers out of the market. According to FTemployers fear that the measure will distort competition, although defenders of the plan assure that the real risk is not acting in the face of a saturated network. Despite this, large players such as AGL Energy and Ovo Energy have shown willingness to collaborate with the Government to define the technical details. From Australia to Spain. The Australian proposal has sparked interest in other sunny countries, especially in southern Europe, where solar energy has also grown explosively. From there the inevitable question arises: can we replicate it in Spain? Being one of the largest photovoltaic powers in Europe and with negative price episodes In the electricity market, it is logical to consider this possibility. However, the Spanish electrical system goes through a phase of instability: while the south of the peninsula produces more solar energy than it consumes, the north continues to depend on gas plants, the only ones capable of providing the “inertia” necessary to stabilize the network. Although the hourly tariff system and smart meters would allow the Australian measure to be technically replicated, the European framework prevents offering free electricity directly. The price is set in the wholesale market, managed by OMIE, and the State cannot intervene except through subsidies or discounts. In short: Spain has the sun and the technology, but not the regulatory flexibility. As noted by analyst Joaquín Coronado“we have the generation of the future, but we continue to use the crutches of the past.” The global experiment. Giving away electricity to avoid a collapse of the grid may seem contradictory, but it contains a lesson about the energy transition: the problem of the 21st century will not be producing energy, but managing it. While Europe debates how to lower the bill, Australia has chosen to share its excess. If the plan works, it could become a reference for other countries with strong solar penetration, such as Spain or Italy. In the words of Minister Chris Bowen“the more people take advantage of the offer and transfer their consumption, the greater the benefits will be for everyone.” Perhaps the future of energy is not just about paying less, but about using light when the sun gives it away. Image | Unsplash Xataka | 75% of the universe is made up of unknown matter. Australia has gone down to look for him in a mine

The luxury goods market is dying of success. The reason: there are too many rich people

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According to the latest report According to Intermon Oxfam, the 10 largest fortunes in the world have increased their assets by 698 billion so far in 2025. However, despite the fact that their fortunes are on the rise, the consumption of luxury goods aimed at this type of consumer has only decreased in the last year. Paradoxically, one of the causes of this decrease in sales would be the increase in the number of millionaires that have been created in recent years. The luxury market has hit the brakes. In 2024, the global luxury products market recorded a drop of 2% compared to the previous year, marking the first decline in fifteen years. Prices and sales of goods such as luxury watches, exclusive mansions, art and liquor have stopped growing and, in many cases, have stagnated or reduced. For example, the index Knight Frank’s luxury investment portfolio (KFLII), which takes into account the market value of these luxury consumer products, has increased by 72.6% in the last 10 years. But if we take the percentage of the last two years we see that in 2023 it fell by 6.6%, while in 2024 it fell by 3.3%. That is, to try to alleviate the drop in sales, luxury product brands have lowered their prices. This drop in sales of luxury products has been noticed in groups like LVMHwhich has been experiencing negative numbers in its wine and spirits division since 2023. Has all luxury gone down equally? However, as how they stand out in The Economistnot all luxury has decreased in the same proportion. A look at the Wealth Report 2025 from the consulting firm Knight Frank gives us a clear picture that only a certain type of luxury goods have fallen, while others, much more exclusive and inaccessible They have continued to grow at the same pace. For example, the high end cars have continued to increase their prices at a rate of 1.2%, as have leather bags from exclusive brands, such as those manufactured by Hermès, which have also maintained their upward trend at a rate of 2.8%. Even a market as bullish as real estate has been altered by the turbulence in the luxury market, reducing its growth rate to just 0.7%. Changes in the perception of luxury. If the data says that in 2025 not only have increased the number of millionaires but those that 1% of the population each time it’s richer Why have sales of luxury products decreased? The answer lies in Thorstein Veblen, an economist of the late 19th century, who in his book “The theory of the leisure class“has already defined that real luxury depends on its scarcity and exclusivity. This theory maintains that, if a luxury good is accessible for many peopleit is no longer perceived as exclusive and loses its value. Therefore, as the number of people who, for example, can pay 200 euros for a bottle of wine increases, it is no longer perceived as an exclusive luxury product and its price is devalued. It’s something similar is happening in the industry luxury fashionwhere “more affordable” brands such as Gucci, Burberry recorded drops in sales of between 15 and 30% while the most exclusive and inaccessiblesuch as Louis Vuitton or Christian Dior, suffered more contained falls of around 1.7%. Scarcity is the hand that rocks the luxury market. You can’t go to a Hermès store and buy the last Birkin without further adoin the same way as Ferrari makes you wait its millionaire clients more than two years to drive their car. This is not because of a production problem, but because tight control of the amount of product that is put on the market for it to exist a permanent shortage. This scarcity not only maintains the price in the store, but also keeps it above those that have already been sold, ensuring that their value not only does not go down, but that it increases because of this “exclusivity” caused by scarcity. If it is mainstreamit is no longer luxury. That concept is what is making some supercar manufacturers they are overturning in creating special editions and even editions One-off to take the concept of exclusivity a little further. Reason that explains that, for example, the invoices for some of these supercars double the price of the base car due to the customizations that are applied to them to make them even more exclusive. The new forms of luxury: exclusive experiences. Just as I pointed out a study of Bain & Company at the end of 2024, the luxury customer is moving away from those products that are no longer exclusive, and is now betting on something that does maintain that exclusivity: the luxury experiences. The Economist quote thatFor example, a night at the Le Bristol hotel in Paris costs twice as much today as it did four years ago. Likewise, tickets for the 2026 World Cup final to be played at MetLife Stadium in New Jersey, they have doubled their price compared to previous finals, with prices ranging between $2,030 and $6,730, although on the resale market They can exceed $25,000. Something that is also common in top-level events such as the SuperBowl or the NBA finals. In Xataka | There is someone playing a gigantic game of Monopoly with real houses and in front of our eyes: Jeff Bezos Image | Unsplash (Jonathan Francisca)

The most watched film in history on television is not a Hollywood success, but a classic from the most carpet-loving Spain

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You will have heard on more than one occasion that every time ‘Pretty Woman’ is broadcast on television, audiences skyrocket. Nowadays it is no longer so true: Telecinco broadcast it a couple of days ago and the result It wasn’t spectacular.. In any case, not even the film by Richard Gere and Julia Roberts has come to live up to what is the greatest milestone in television cinema: the most viewed film in history in Spain has nothing Hollywood about it. Neither cathete nor cathete. On January 14, 1992 (that is, with the private ones already at full capacity, but still unable to stand up to depending on the customs of the Spanish viewer), the broadcast on La 1 of ‘Cateto a port’ had an average audience of 10,078,000 viewers and a stratospheric share 60.5% (for comparison, the final of the last Copa del Rey, the most watched in years, it didn’t reach 50%and the daily program that exceeds 15% is rare). Tremendous landism. ‘Cateto a port’ is a 1970 Spanish comedy starring Alfredo Landa. In it, a simple young man, after multiple attempts to avoid military service in order to take care of his little brother, ends up joining the Navy, having to face multiple difficulties due to his lack of experience. The film uses simple humor for all audiences, contrasting the naive protagonist (the recruit Cañete, whose name will soon become iconic) and the highly regulated environment of the Navy. All seasoned, of course, with its mild military propaganda, showing the modernity and friendliness of the institutions. Why do you like ‘Cateto a port’? His conciliatory tone, so typical of the last years of the Franco dictatorship, guaranteed him notable box office success, and above all, as with other stars of the time such as Paco Martínez Soria, the favor of the public. Its comedy of manners with a very friendly tone makes ‘Cateto a port’ very digestible by audiences of all ages, just what brought ten million people to the television screen. The most aggressive landismo was yet to come, full of plots with Spanish boys chasing Swedish women among images of medium intensity eroticism. It would be inaugurated, precisely, that same 1970 with a film by the same director, ‘You will not desire the neighbor on the fifth floor’. Relative milestone. Of course, we are talking about an absolute record… since there have been measurements, something that started in Spain in 1986. In 1992, audiences had already atomized due to private ones, so it is possible to think that in the seventies and eighties, when the population’s primary entertainment was television, the audiences for other films (or even this one) could have been much larger. Before measuring with audiometers, The audience was measured through the General Media Study (EGM) since 1968, which used interviews to estimate consumption. Other successes. There are only four feature films registered that have exceeded 9 million on average: the humorous western by Clint Eastwood and Shirley McLaine ‘Two Mules and a Woman’, with 9,598,000; the tremendous ‘The Priest’s Son’ by Fernando Esteso, with 9,287,000 spectators; We were talking about ‘Pretty Woman’ and there it is, with 9,223,000 viewers; and finally, ‘Dirty Dancing’ with 9,110,000 viewers. Be careful, because they are all broadcasts from 1992 (with the exception of ‘Pretty Woman’, from 1994), which suggests that, despite the arrival of private broadcasts, there was a general increase in people watching television in the early nineties.

‘Dungoons & Dragons’ lives an unprecedented success stage. And the reason is far from the origins of the game

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Many years ago that ‘Dungoons & Dragons’the legendary role of paper, pencil and dice (among other things) is not a marginal entertainment for rare people with little social life. Recall that in the eighties, the franchise already had an animation series, video games and supervantant books based on your Lore. But for a few years he has made a new leap of implantation in the mainstream. And it has been thanks to content creators and their overwhelming dissemination work of a hobby with millions of followers. A triumph that does not cease. ‘D & d’ has today More than 50 million players registered worldwide. Only in 202o, the sales of official products of ‘d & d’ grew 33% compared to the previous yearconsolidating seven consecutive years of double digit growth. In 2021, Wizards of the Coast entered more than one billion dollars, even when Hasbro, owner of the company, had spectacular losses that year. And that impact has set in a presence in more massive media than ever: one of Netflix’s greatest successes, ‘Stranger Things’, starts its mythology in the games, and its last season bases its argument around the game and “satanic panic“That in the eighties, it was partly linked to the role. One of the best -selling games of 2023 was’ Baldur’s Gate III ‘. And also in 2023, the first adaptation of the game in a long time to the big screen,’Honor between thieves‘, He resulted in a respectable box office of 208 million dollars. The usual success. To understand us, ‘D&D’ has always been a successful game: I remember how in the eighties there were already stores dedicated to role -playing games in Murcia. And believe me: If someone in Murcia considered in the eighties that it was worth dedicating a trade to the subject, there was a considerable potential audience. But the truth is that a unique rebirth has lived in recent times, and is not a product of a traditional marketing campaign: it is the result of a unique convergence between the natural evolution of the game, the massification of digital platforms and the appearance of content creators who have transformed private games into shared experiences. The turning point. Just at the same time that the first content of ‘D&D’ content appeared, in the edition of the game itself another revolution took place: the launch of the fifth edition in 2014 represented much more than a simple rules update. It was a strategic restart that laid the foundations for the digital phenomenon that was to come: an unprecedented redesign process that would last two years and that was revolutionary for its collaborative approach. An open “Playtest” process not only democratized development, but also established a crucial precedent: extending the idea of ​​the community as co-creator, which again settled the foundations for this new way of living the game that shaped the programs. In addition, the mechanics were drastically simplified: where the previous editions required to consult multiple complex tables and modifiers, the fifth edition adopted a unified system based on the 20 -sides dice that was consistently applied to everything that happened in the game. The fifth edition prioritized the narrative on the simulation: field paid for content creators where the basics is to tell a story, and the simplified rules thus expedite the videos. In addition, Wizard of the Coast launched the “Basic Rules” completely free: A free access PDF containing complete rules to start immediately to play. The first wave. The first of these content programs linked to real items (current play in the codes that classify these videos) was Critical role: In 2012, a group of American dubbing actors played ‘D&D’ on Twitch to have fun at home, and over time it has become a media empire with an animated series in Prime Video that already has three seasons, official books published by the same Wizards of the Coast that edit the role game, and a global audience of more than 10 million subscribers. But Critical Role is just the tip of the iceberg of a much broader and more diverse ecosystem. Soon others followed as The Adventure Zone (in podcast format) or Candela darkthat revealed how fun it is to invent stories with friends. A very studied timing. The launch of the fifth edition coincided with a point of effervescence of the streaming platforms: Twitch was acquired by Amazon just a month after the launch of the rules, YouTube improved its tools for creators and Discord would arrive very soon, in 2015. In addition, an open license was implemented and, later, a reference system of Dungeons & Dragons. These tools explicitly allowed content creators, application developers and media producers create derived content without fear of legal problems. The scene grows. Since then, they have not stopped being born channels that spread role games. There are those that have exceeded Critical Role, such as Dimension 20that already do live shows in the Madison Square Garden and that stand out for their absence of prejudices by introducing elements of genres and franchises that go beyond the classic ‘D&D’. And also in Spanish this type of content has grown a lot: Streamers such as Orslokx, Elrubius or Alexby11 introduced in their usual programs of D%D, those who have followed channels as Lynx’s such, The dragon mansion, Within says either Churros & Dragons among many others. It is ironic and significant that a completely analog game system has found its main fame springboard today through technology. If it demonstrates something, it is that ‘Dungoons & Dragons’ is one of the most universal and versatile games that exist. And that, without a doubt, we will continue to see it evolve. Header | Timothy Dykes in Unspash In Xataka | ‘Magic’ is reborn in popularity and there is a reason: franchises and multiverse have flooded the game

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