reality

The “additional member” complement is already a reality in the US

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The time of sharing accounts without restrictions begins to be left behind. Netflix was the first big platform to launch an open offensive against the shared use of accounts, and Disney+ soon followed its example. Now it is Max, the Warner Bros. Discovery streaming service, who adds to this trend with a measure that is already being applied in the United States: the official activation of the “additional member” complement. Although the news may surprise some users, the truth is that the maneuver was announced for months. At the end of last year, JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, made it clear that it was just a matter of time. And that moment has arrived. The company has begun to deploy its own strategy to limit shared accounts, in line with an industry that seeks to increase income by adjusting access to its services. A specific function to add external users. The new system is based on a complement that allows the owner of a main account to invite a friend or relative who does not live at his usual home. This user, considered an “additional member”, can access the service through a linked account, but with own credentials and their own adult profile. For practical purposes, it is a secondary account within the original plan, although with certain limitations. For example, it is only allowed to add an additional member on behalf of and the use is restricted to a simultaneous device. However, this new user can enjoy all the benefits included in the plan hired by the holder: image quality, available content and personalized configuration, among others. An added cost that already begins to add. The complement price is $ 7.99 per month, which add directly to the base plan. For those who are signed to the standard plan (which costs $ 16.99 per month in the United States) the total amounts to almost $ 25 per month. This places Max in a strip similar to that of other services that have already taken similar measures, such as Netflix, and is a new step towards more rigid models in terms of number and type of users on behalf of users. How it is activated and what changes in account. Users who want to activate the additional member complement can do so from the configuration of their subscription, both on the web and in the mobile app. Once the extra, the holder of the account can be invited to the new user and manage its access from the usual control panel. Integration is intended for the process to be simple and without friction. Unlike creating a new account from scratch, the additional member becomes part of the original subscription, although with its own login. You may not change the hired plan or access administrative functions, but use the service as if it had your own account. Profile transfer: a Netflix inherited function. Max has also incorporated another function that many users will already recognize: profile transfer. This option allows a user who was already sharing an account (and now becomes an additional member) can keep his full profile. That includes your visualization history, your personalized recommendations and all stored settings. The process is carried out automatically during activation, and seeks to facilitate the transition without losing the previous experience of use. Waiting for Europe. For now, this first step to limit shared accounts in Max is being applied only in the United States. At the time of publishing this article there is no official information about its deployment in other markets, including Spain. We will have to wait to know when this measure will be extended. Now the message is clear. “Your Max account is for you and the people who live with you,” can be read on the help page dedicated to additional members. Images | Boliviainteligent | Max In Xataka | LaLiga breaks with mediopro. Production passes to Telefónica and a Swiss giant who comes from retransmitting world

Tariffs have returned to the harsh reality

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The luxury car market has always stood out for the Exclusivity and scarcity marketingso your clients are accustomed to waiting for two years and exorbitant prices in Customization concept. However, the imposition of tariffs To the Trump automobile sector, draws a new scenario that considerably increases the price of cars that already They are very high. How do the world’s most prestigious brands respond to these challenges? Tariffs and their impact on the automobile sector Unlike Generalist automobile sectorin which manufacturers have distributed factories in various parts of the world, manufacturers of supercoches or luxury cars tThey have a much more localized production. Its annual production is not measured in millions of units manufactured as in the generalists, but in hundreds and even in a few tens of cars a year. This leaves these manufacturers in a very delicate position because they do not have the same capacity to move their production (or part of it) to the US to avoid tariffs. Therefore, luxury brands such as Ferrari, Lamborghini, Rolls-Royce, Porsche and Jaguar already prepare their strategy to face the new tariff policies for their US clients. Policy change has caught manufacturers at a time of expansion to the US, after Sales fall in China who have experienced brands such as Ferrari or Porsche in 2024. These brands looked at the US hoping to expand their market share there to compensate for the fall in China. Apply a overruns up to 25% To their products will complicate the expansion in this market, so they have had to rethink their strategies. Each brand has opted for a different solution. Ferrari: Price increases in direct response Ferrari has been one of the first luxury brands to adopt a position against tariffs: it will assume part of the tariff cost, and the prices of some of its best -selling models in the US will increase by 10% to compensate for it. In statements for CNBCBenedetto Vigna, CEO of Ferrari, said that, although it is true that Ferrari buyers have a High purchasing powerthe company is aware of not moving all the additional cost of the measure. “When we consider the client, we consider that, to buy a Ferrari, these people have to work. We have to respect them. Because for us, the most important thing is the client. Therefore, we must ensure to treat them correctly,” said Vigna. In a Communicated statement By Ferrari, the manufacturer announced that it maintained the same commercial conditions before April 2 for Ferrari 296, SF90 and Rome, regardless of the import date. For the rest of the models, Ferrari establishes that they will be affected by a 10% increase for all models that have been imported after April 2, including the SUV Purosangue12Cilindri and the Ferrari F80. Therefore, Ferrari’s strategy is to maintain its profit margin without giving up the quality and exclusivity that defines its vehicles. According to data De Ferrari, of the 13,752 vehicles that left Maranello in 2024, 3,452 did it to the US, which reflects the importance of the North American market for the Italian brand. Porsche use Volkswagen as lifeguards Although Porsche has not yet adopted an official position in this regard, Oliver Blume, executive director of Volkswagen, declared In an interview with CNBC that the supercar manufacturer He could benefit from his alliance with Volkswagen to manufacture some of its models in the factories that the German group has in the US. “We have an industrial cooperation agreement with Volkswagen and, in the end, we are working closely together, so this should play a role,” said Blume. This movement would allow him to avoid the import cost for some of his models, which would reduce the final invoice of the application of tariffs, although the brand has not spoken about a price policy about it. According to published German half hAndelsblattPorsche is considering taking part of its SUVs segment and electrical models to US territory, taking advantage of the facilities that Volkswagen has in Chattanooga (Tennessee). Beyond the problems posed by tariffs, Porsche faces a complicated year in terms of sales. According to The published by The Guardianits sales in China and Europe have resent this first quarter and, although it has registered a 37% sales rebound in the US, this may be due to delayed orders from 2024 by the rates to the Chinese components of Europeand the anticipation of purchases due to the entry into force of tariffs. Lamborghini: Alternative scenarios before the tariffs Lamborghini’s response has been less direct than Ferrari’s and It still does not have an official position about itbut USA represents a 30% of total sales that the brand did in 2024. The Italian supercar manufacturer has indicated that he is evaluating different scenarios to manage the Impact of US tariffs. Stephan Winkelmann, CEO of Lamborghini, declared to Bloomberg that “we constantly work to keep up on the situation. We have daily meetings, in which you participate personally, and have personnel who analyze the situation constantly.” Like Porsche, Lamborghini belongs to the Volkswagen Group, so the option of moving part of the production is a possible output. However, His supercoches They have a great dependence on European components, which complicates their transfer. “If there are problems in the supply chain, we must address them; this is what we did during the Covid,” Winkelmann said. Rolls-Royce: Tariffs, what tariffs? In the case of Rolls-Royce, the British brand has decided maintain its production in Europe and will not move to the United Statesdespite tariffs. A brand spokesman said that: “We are currently evaluating the announcement in detail and we ask for its understanding since we cannot make more comments at this time.” This is due to the profile of their clients, who tend to be extremely rich and less sensitive to price increases. Rolls-Royce has declared that, although tariffs increase import costs, they trust that their customers in the US are willing to absorb those additional expenses. This position reinforces the ultraexclusive character of the brand … Read more

In 1958 France approved a nuclear plan to defend itself without the US. Russia has turned the plan into a reality for Europe

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It happened in 1958, but now it cannot be more relevant. Then, General Charles de Gaulle had a vision of the need for France to maintain some strategic dependence by launching the Nuclear deterrence policy Sovereign, a kind of nuclear umbrella arguing that, although the United States was an ally, its interests may not always coincide with those of Europe. It has spent more than half a century and, suddenly, the continent has set the French nuclear doctrine against American uncertainty. The possible extension of the shield. It was French president Emmanuel Macron who He raised the possibility to associate French nuclear deterrence with the defense of other European countries. Although its ad It could explicitly spread To other nations. In this regard, the French Defense Minister, Sébastien Lecornu, reiterated that the nuclear arsenal will remain completely Frenchunder the only authority of the president. However, the key issue is whether France could assume a more active role in the continent nuclear defense. The (in) definition. Historically, French nuclear doctrine has been ambiguous with the threat of a massive response if France’s “vital interests” were in danger. However, these interests have never been defined precisely. From the presidency of De Gaulle, France has suggested that some European countries were already de facto, Under your protection. In fact, in 1964 De Gaulle declared that a Soviet attack against Germany could be interpreted as a threat to France. We remember that France and the United Kingdom are the only European nations with nuclear weapons. France counts With almost 300 eyeletsdeployed in airplanes and submarines, while the United Kingdom has approximately 250. Thus, there is a crucial difference: France maintains total independence in the development and operation of its arsenal, while the United Kingdom depends on US technology. Europe thinks about it. Actually, what has really changed in this debate is not the French proposal, but the attitude of the rest of Europe. Until recent United States and NATO. This idea has jumped through the air with the second mandate of Donald Trump, added to his current rhetoric of reduce military support To Europe, which has generated a change of perspective. Countries Like Germany They have seriously considered the option of a European nuclear shield. Moreover, the next German chancellor Friedrich Merz, surprised his allies by suggesting that it was time to open a dialogue with France and the United Kingdom about the possibility of reinforcing European nuclear deterrence. Scenarios for the alleged nuclear shield. Analysts have become more or less according to the time of summarize the options. There is talk of a deployment of French airplanes with nuclear weapons in other countries, Like Germany or Poland. The decision to use them would continue to be in the exclusive hands of the French president, but his presence would send a disjection message. Also of patrol of French nuclear bombers in European borders, as they do in French airspace, and the creation of air bases in other European countries, allowing a rapid deployment of French nuclear forces in case of crisis. The importance of eyelets. We would say that key for obvious reasons. The number of eyelets is a crucial factor. As we said, France has 300 nuclear heads, and together with The 250 of the United Kingdomthe total number would reach 550. The problem: which is significantly lower than Russian Arsenalwhich exceeds approximately 6,000 eyelets (the majority in reserve), although it is often clarified that the deterrence does not depend only on the amount of weapons, but on the credible and fast response capacity. Another aspect under discussion is if France should modify its nuclear doctrine to explicitly include the defense of its European allies within its “vital interests”. Some analysts argue that maintaining strategic ambiguity is part of the deterrence itself, but others argue that a clear statement of commitment would strengthen trust among European allies. The Russian threat. Although France has M51 missilescapable of reaching Moscow and other great Russian cities with enormous destructive power, Moscow’s ability to respond is, what is much greater. According to estimates in Russian media, a single Missile “Satan II” It could “atomize Paris In 200 seconds“, which underlines the risks of a direct confrontation. The problem lies, in addition, that Russia, given its geographical extension, could resist a prolonged nuclear exchange, while France lacks that strategic advantage. This asymmetry in the ability of mutual destruction raises doubts about the effectiveness of French deterrence in case of a conflict with Russia. If the “yes” occurs. In any case, what seems clear is that if France manages to expand its nuclear role within Europe with the support of the United Kingdom, this would represent a crucial step towards the strategic autonomy of the EU. The deployment of combat aircraft with nuclear capacity in Eastern Europe would not only strengthen the defense of the continent, but would send a clear political sign of unity and determination to Russia. It would be to see, of course, what would be Moscow’s reaction. Image | James Vaughan In Xataka | Europe rescues an old plan to defend Ukraine without a third World War: Sky Shield and its 120 combat planes In Xataka | Ukraine will lose his most powerful weapon in the US. That will give Russia an unprecedented advantage: attack more than 30 kilometers

Eutelsat, the “European Starlink”, shot in the stock market. The reality is that no European company can match Starlink right now

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The actions of the Franco-British satellite operator Etelsat shot earlier this week in the Paris Stock Exchange due to the possibility of replacing Starlink in the Ukraine War and In the context of the European rearme. There is no doubt that Europe will seek to recover its autonomy in space, but there is no company capable of replicating Starlink in the short or medium term. Eutelsat takes advantage of the geopolitical pulse. Between Monday and Wednesday, the Eutelsat titles came to quintupply their value, adding 1,000 million euros to the stock market capitalization, which came from historical minimums and had even been degraded to “garbage bonus” by Moody’sdue to the slow performance of OneWeb and high investment needs. The sudden interest, mainly promoted by retail investors and positions in short, dates back to February 28, when a heated public dispute between Volodimir Zelenski and Donald Trump led the United States to pause military aid to kyiv, with cutting threats Starlink satellite Internet service if Ukraine did not granted access to their minerals. While European governments were looking for an alternative, Eutelsat’s executive director said They would need “months, no years” To provide Ukraine as many satellites as Starlink, which ended up firing the company’s action (over the days, Relajusted down). However, reality is always more complex than a headline. How Starlink became vital for Ukraine. When Russia left conventional satellite networks out of service (VIASAT, Iridium, Immarsat…), Starlink gave a crucial advantage to Ukraine. The company directed by Elon Musk not only had the capacity to send more terminals and antennas to the front, but was more resistant to cyber attacks and electronic interference, The famous “Jamming”. The explanation is that Starlink is a constellation of thousands of satellites in low orbit that turn the earth every 90 minutes, so different satellites are going through the sky to serve a certain area. Russian cyberbrains and Jamming were more effective with companies that have geostationary satellites and remain fixed at 36,000 km altitude. Oneweb, the European alternative to Starlink. Since Ooneweb acquired, Eutelsat controls approximately 630 satellites in low orbitbacked by 35 geostationary satellites. It is the only operational global constellation beyond Starlink, although China has begun to also display yours. Unlike Starlink, whose main business is final consumers, Oneweb It has focused on military, governmental, maritime, aviation, industrial, logistics and operators. The reason is the enormous scale difference: Spacex has a 10 -time density of satellites, which allows you to serve more simultaneous users with Starlink. Everything is reduced to rockets. Europe just recover your autonomous access to space With the definitive entry of the Vega-C rockets and Ariane 6. But these pitchers are not reusable: each mission requires a new one, which prevents its use to display large satellite constellations. Not only would it be profitable: it would be logistically impossible, since the rockets in low orbit They have to be spare parts every few years. On the other hand, the Falcon 9 of Spacex is partially reusable. The company routinely recovers the propeller and halves of the Cofia, and thanks to that competitive advantage can launch two Starlink missions every week. In total, Spacex has launched more than 8,000 Starlink satellites, of which more than 7,000 are still in orbit. Falcon 9 is also One of the rockets that have put in orbit the satellites of Oneweb/Eutelsat. This situation is not going to be resolved until the European private industry, with ESA investments, has its first reusable rockets ready. The best positioned company is the French Arianegroup, which for decades has had the Duopoolio de launchers from Europe next to the Italian Avio. But its subsidiary Maiaspace is developing a relatively small rocket: Maia, with the capacity to put between 500 and 2,500 kg in Heliosíncrona orbit. In that range will compete with Miura 5 From the Spanish PLD Space. Image | Oneweb In Xataka | It is not that Elon Musk has managed to introduce its influence on NASA. Is that he has entered sweeping

The dirty reality of what we throw

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“The waste is history. The bodies break down, the paper is raised and undone, the treasures can get out or the conquering forces can melt them. But no one steals in a landfill and, therefore, for centuries archaeologists (…) They have rebuilt our history from waste “, Oliver Franklin-Wallis told us And, if he is right (he carries it), one thing can ask us: what will our garbage say? And, even if it seems, that is a key question. Because the image that these waste returns us is terrible. The great cheat of garbage. “Every year We produce 2,000 million tons. They are everywhere, but since it is disgusting, we don’t think about it. ” Franklin-Wallis held A few weeks ago talking about ‘Dump‘(Captain Swing, 2025), but that is to fall short. As he recognizes, it is not a ‘natural and understandable forgetfulness’; on the contrary, “The (international) industry of waste has been an opaque business on purpose“With the accomplice collaboration of governments, management and media companies. Before, in 2028, China I decided to stop buying waste In the middle of the world, everything seemed like a haven of peace and good management. But it was a lie. As Cheryl Katz explained years ago in Wireddeveloped countries that had recycling systems for many years, took advantage of the facilities that gave them countries like China to make the most accessible and cheap waste management. A trap in which we got alone. The negative side is that this pressure dismantled the local waste management industry. To get an idea of ​​the problem dimension: Before that year 201895% of European plastics and 70% of Americans ended up in China. But that “treatment” ended. China decided that it no longer brought to continue importing waste and the international garbage system convulsed. The developed world was found that all structural solutions They were too complex and faces To implement: they required, ultimately, rebuild an industry that had almost completely relocated. Given that, the alternative was to look for new countries that want that garbage: during the last years, millions of tons of garbage have redirected Towards the Gulf of Guinea And, above all, towards Southeast Asia looking for “new landfills.” Nothing has changed substantially and what least obscurantism. In the shadows the monsters grow. And when I use the term “monster” I am not using a metaphor: I am describing reality. Garbage -related crime is already the fourth most important criminal activity in the world (after drug trafficking, human beings and forgery). Moreover, According to the Civil Guardthis type of crime grows at a rate of between 5% and 7% per year. How to get out of this spiral? In which perhaps it is the most valuable part of ‘landfill’, Franklin-Wallis explains what he himself experienced when he finished his very long investigation for “the dirty realdiad of what we threw.” Several of the people I have met in the waste business have shared similar stories: once you really start looking at the waste, you see them everywhere. They become an obsession. After a while, start my mood. After all, as Heather Rogers wrote in 2005“garbage is the visible interconnection between everyday life and deep horrors, and often abstract, of ecological crises.” Therefore, when we talk about these issues, the first temptation is asking “What can I do?” And the answer is complicated. In most cases, all the options we have at our disposal have problems: there are no strategies – and less at the micro – that are fully positive. That, of course, does not mean that initiatives such as the circular economy or responsible consumption strategies do not have a role. Simply, it means that you have to understand the dimension of what we are talking about (and not put more hopes in them than are reasonable). We need macro strategies, Franklin-Wallis says; But above all, we need to get the garbage in light, we need to discuss waste, we need to think about waste. And we need to do it in a way that drives us to improve. It is the only way to find something valuable among so much because. Image | Jilbert Ebrahimi In Xataka | Someone who wants to be the landfill in the world is sought: the global recycling crisis shows no recovery signs

The project that wants to be reality in 2027

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The minimum separation between Spain and Morocco in the Gibraltar Strait is just 14 kilometers. Such a small space to save that for years there has been talk of Build a tunnel to join Europe with Africa. In fact, the space between the two countries is so concise that they are common helicopter journeys as an alternative to ferry. It has logic for those who want or need Jump between continents as quickly as possible. Although, obviously, the most economical option and used by most people remains the ferry. Only in the 2024 Strait Paso Operation The displacement of 3.4 million people in just three months was recorded, which meant 12,012 ship rotations. With the aim of offering a cleaner alternative, Baleària has announced which will have two electric ferries to save the distance between Tarifa and Tangier, since they have been made with a contract of 15 million euros awarded by the Port Authority Bay of Algeciras (APBA). If they get to fruition, we will have in Spain the first intercontinental corridor operated by electric ferries. An electric ferry that will also transform the ports The project, which was presented in Fitur a few days ago, will serve to move 804 passengers and 225 cars thanks to its 25 meters of manga. This journey will be made without issuing CO2, since it will only be moved by electric motors with a total power of 16 MW. These propellers will start the power of batteries of 11,500 kWh (11.5 MWh) capacity. To make us a better idea, electric cars with greater capacity batteries move in the 100 kWh so we are talking about these electric ferries will carry inside the same batteries as 115 vehicles large. These batteries will be removable by robots that can place the energy accumulators on the ship once it is reached to port. The project contemplates the transformation of the tariff and tangier ports for recharges the batteries that are then used by the ferries. It is about creating a space with a power of 5 MW in rate and 8 MW in Tangier to recharge the huge batteries of 8 MWh. It is estimated that in just 40 minutes the necessary batteries can be recharged to be able to make the next journey again. Among the batteries that are being used and recharged while the ship moves, 39 MWh will be available in electricity The set will have the possibility to move at a speed of up to 26 knots (just over 48 km/h) and will have Four diesel engines (with total power of 11,200 kW) to deal with the possible problems that may arise in the almost 30 kilometers of journey (18 miles). The company already has experience in the construction of electric ferries. In fact, Baleària has active one of them between Ibiza and Formentera although in this case it is a much smaller size. With capacity for 390 passengers and 14 trucks carry out four daily exits per direction. Photo | Baleària In Xataka | The biggest Byd weapon to conquer the world is a gigantic ship. One that transports 7,000 electric cars

Online trade was supposed to end the shopping centers. Reality has been just the opposite

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The combination of online trade boom and the Platforms of Ecommerceadded to The misgivings that came from the US and THE MAZAZO The pandemic made the shopping centers face a particular (and threatening) ‘storm’. There was even talk of “Apocalypse of retail“. That is left behind. Or at least this is suggested by the figures that handle the commercial areas of Spain. In addition to grow in sales and activitythey have become an appetizing candy in the eyes of investors, one that moves hundreds of millions of euros in transactions. And there is a round data that demonstrates it: 1,000 million. Complicated years. Pandemia hit enough sectors and business models. And shopping centers They were no exception. Between health restrictions and changes in consumption habits, during the worst years of COVID-19 its managers suffered a Influence collapse of customers and a collapse in Sales. As in other industries, although in the case of large surfaces that scenario was added to another more structural cariz threat: the competition of the Ecommerce and platforms such as Aliexpress. Was who wondered If the shopping centers would have a future in a world in which trade and entertainment changed driven by Amazon or Netflix. In the US they even coined the term “Apocalypse of retail“. From there a fear expanded that He arrived in Europe (and Spain) despite some experts They warned Already at that time that the sector was different here from the American, with an average density of commercial areas lower than that of the US market. From ugly duckling to swan. That scenario seems to be behind. The salmon press carry months suggesting itbut the most forceful test left it a few days ago A chronicle of Five days in which a significant fact is provided: 2025 has started with five operations of sale of shopping centers from Spain to the point of caramel and adding, together, around one billion euros. The data is interesting for its volume. But also because it shows that, despite the catastrophic scenario that was painted years ago, when there was talk of the “apocalypse of the retail“And the threat of electronic commerce, shopping centers continue to interest investors. As suggests The chronicle of Five days, The data suggests that the old “real estate duckling” will become swan. What operations are? These five operations on track and in which relevant news is expected during the first half of the year are starred in centers distributed by the country. The Economic newspaper speaks of Mediterranean space (Cartagena), Corridor Park (Torrejón de Ardoz), the 50% of the capital from Madrid Xanadú (Aroyomolinos), Bonaire (Aldaya) and Alcalá Magna (Alcalá de Henares). Each case has its peculiar, route and actors, but share a common denominator that says a lot from the sector: they all point to draft operations, for high amounts, nine digits. Its sum would in fact around the one billion. And the most curious thing is that the figure does not seem to respond to a specific interest in shopping centers. The AECC data They show that in 2024 there was already progress in relevant transfer and investments for more than 900 million. The key: profitability. It is not surprising that 2025 start with such a scenario. The operations of the shopping centers are moving investmentthe sector It has managed to grow both in billing and in traffic throughout the last year and appraisals – after the scenario that was lived in 2022 and 2023 – are attractive enough to awaken the appetite of investors. The economic return they aspire is also tempting. Five days Precisethat transactions are closing to a profitability between 7 and 8%, which exceeds other assets, such as offices Prime or the house for rent. “The commercial centers market is at an optimal time. Investors are aware that assets offer a ratio between very attractive risk and profitability and we are facing a window of limited opportunity to benefit from these conditions,” He pointed in 2024 Augusto Lobo, Capital Director Markets Retail de Jll Spain. “Again at the radar”. In July the financial firm BNP Paribas Real Estate launched A similar message When talking about Spain. “The shopping centers are again in the radar of investors,” he summed up in Your balance July after remembering that during “a long period” the activity in the sector retail He had focused on other types of premises, such as commercial miles (High Street) or food. The keys to change: good sales and influx figures and “profitability that begin to be attractive.” Throughout the last months they have been published Several balances that They reflectIn fact, shopping centers have thrown out of the sector retailagglutinating a good part of your investment. “In the years before the pandemic it seemed that the segment of physical stores was falling and that the Ecommerce I was going to monopolize the sector as a whole. However, it has been shown that the sector retailIt is very resilient and still has a lot to offer “, Cristina Macarrón commentsfrom Castilana Properties, to Five days. In 2025, with good mouth taste. The shopping centers have started 2025 with a good foot for another reason, beyond the millionaire transactions in the trees: despite the most pessimistic predictions of the “apocalypse of the retail“, In Spain, large surfaces are gaining traffic and billing, a trend that probably also influences investors’ prospects. The last Cushman & Wakefield data They show that sales on these surfaces grew 3.5% in 2024, an increase very similar to that registered in the influx of customers, which was 3.4%. Another positive percentage for the sector is the occupation of commercial spaces, which has reached 95.4% of the GLA, the gross alleged surface. They are good data, especially if one takes into account that in 2023 the sector (commercial centers and parks) had already raised its sales by 9.6% year -on -year, with 52,051 million eurosachieving its historical maximum. Images | Intu xanadú and Welovebarcelona.de (Unsplash) In Xataka | A 109 -meter … Read more

the future where AI works for us from the computer is beginning to become a reality

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OpenAI presented ChatGPT in 2022. In 2023 it arrived GPT-4 together with the innovator ‘Her’ style voice mode. In 2024 the reasoning model debuted o1. And 2025? The AI ​​company just announced Operatora product that promises to become one of the great protagonists of the year. Sam Altman and his team have presented live How does this tool work that puts people at the center of the scene? AI agents. Currently, as we’ll see, it can perform some actions in the browser, although the ambition is that, over time, it can handle more sophisticated tasks. This is what Operator looks like in action We are witnessing an initial launch. Operator is still in the research phase, but OpenAI has made a publicly available preliminary version which can be accessed from operator.chatgpt.com. The limitation? That not everyone will be able to have access to it. At the moment, it is only available for ChatGPT Pro users, the level of 200 dollars per month. The company has also noted that access to its latest product is limited to the United States. He has said that “it will take a while” to reach Europe, and that it will be available to more users “in the coming months.” The staggered launch likely responds to regulatory issues, as we have seen in the past with products that landed in the US market first. In development. Images | OpenAI In Xataka | “The objective is not to compete with ChatGPT”: we spoke with the creators of ALIA, the 100% Spanish AI, to understand its future

the movement that shows that it is serious about mixed reality

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At this point, it is already evident that the Pixels have completely changed the Android mobile sector, in a way that Google could not achieve with the Nexus (although it is not that it wanted to). Instead of simply being the reference mobile phones, the Pixels are full-fledged competitors in the market, and the new Google Pixel 9 and Pixel 9 Pro This is how they demonstrate it. That is why the company’s latest move is so important for its future. In 2017, Google bought a good part of HTC’s smartphone divisionadding approximately 2,000 employees specialized in mobile development. The results of this multimillion-dollar investment have already been noticeable, with the Pixel phones, which since the sixth generation have used a processor designed by Google itself and which are already one of the most recommended phones in the Android sector. It can already be said that the investment of 1.1 billion dollars in purchasing HTC equipment has been worth it. Today, Google may have repeated history. Google announced today that it has acquired part of the HTC Vive virtual and mixed reality engineering team; The movement, which has cost him 250 million dollars, will be very familiar to readers of EL ESPAÑOL – El Androide Libre who have been with us for a while. In fact, the goal seems to be the same: to make it easier for Google to gain a foothold in the relatively new mixed reality sector. Google itself is very clear with the objective of this acquisition: accelerate the development of the Android XR platformalthough for the moment, it has avoided confirming whether it will create its own mixed reality glasses. Let us remember that Android XR will be released thanks to a collaboration with Samsung, which will be the creator of the glasses that for now have the code name Moohan, a collaboration in which Qualcomm also participates with its new chip for wearable devices. Samsung The Free Android However, Google has already hinted that this acquisition may have important consequences for its future products. Although the main motivation for this move has been to get HTC software engineers to work on Android XR, Google has also confirmed that it has received a license to use HTC’s intellectual property, and has even opened up to the possibility of “explore future collaboration opportunities” between HTC and Google. Therefore, the possibility of Google mixed reality glasses created in collaboration with HTC is on the table. An important detail is that HTC has not sold its Vive division to Google, and will continue with the development of virtual reality and augmented vision glasses for video games and companies, such as the HTC Vive Focus Vision launched last year. Therefore, this news does not mean the end of HTC in the sector, as the sale of its smartphone division unfortunately did; Although HTC has continued to launch mobile phones from time to time, it has done so in a very limited way and only in some markets.

Samsung will develop augmented reality glasses together with Google

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Samsung is capturing all eyes with the launch of the Galaxy S25, S25+ and S25 Ultrabut he doesn’t want to stop there. TM Roh, head of the South Korean company’s mobile devices division, confirmed to Bloomberg who are working together Google in the development of augmented reality glasses. The executive did not provide details about the technical characteristics, design or capabilities of the device in question. So if you’re hoping to see it right away, be patient because it will most likely take a few months before the company gives us an official first look. As explained by Roh, Samsung and Google will continue to work side by side in order to strengthen the ecosystem of equipment powered by Android XR. Let us remember that Google announced said operating system at the end of 2024and that aims to take advantage of the vast catalog of apps that are already part of the conventional version of Android. In addition, it aims to provide it with advanced AI functions by Gemini and Project Astra. It is worth clarifying that the augmented reality glasses will be a separate product from Project Moohanthe mixed reality headset that Samsung announced in December. This prototype, which has airs of Apple Vision Pro and Meta Quest Pro, will become a device for consumers that, in theory, will hit the market this year. Samsung prepares augmented reality glasses with Android XR Regarding the augmented reality glasses that he is developing together with Google, the executive of Samsung preferred not to give details about when they could be launched. However, Roh mentioned that the goal of both companies is to achieve the desired level of “quality and readiness” as soon as possible. It would not be unusual for a prototype of this wearable to be seen during Google I/O 2025, as it is expected that those from Mountain View will take advantage of their traditional event to reveal deeper information about Android XR and its hardware ecosystem. For now it is not known if Qualcomm is also part of this project along with Samsung and Google. Let’s keep in mind that Project Moohan is being developed using the Snapdragon XR2+ Gen 2 as a platform. So it would not be surprising if said technology, or something similar, was part of this initiative. The augmented reality glasses segment is gaining more and more prominence. In 2024, Goal showed an advanced prototype called Orionwhich works together with a wireless processing unit and depends on a kind of wrist strap for gesture control. And for years it has been rumored that Apple works in a similar devicealthough without any real details of its capabilities. With Project Moohan and augmented reality glasses on the way, Samsung and Google want hit the table from the hand of Android XR. We’ll see if they succeed.

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