platform

What is Make, what workflows can you do by connecting applications with this platform and what is its price

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Let’s tell you what is Make.coma platform to configure workflows or workflows and create automation. These will allow you to chain actions between its thousands of supported applications, and even add actions of artificial intelligence to them. We are going to start by explaining to you what exactly this platform is, and then we will try to tell you in a summarized way what you will be able to do with it. In the end, we are going to summarize both what the free plan offers and the characteristics of its paid data. What is Make.com Make.com is a platform for creating automations visually. With it, you will be able connect applications and services with each other so that they work automatically without you having to do anything. This platform works creating a chain of stepsin which in each of them you can link a different application. There may also be steps from the same application or service. In these steps you will be able to configure interactions with what the previous steps do. You will also be able to make branches so that, depending on the result of a previous step, the sequence goes along one of the paths or through others. Make.com offers a visual interface in the form of a diagram, making the process of configuring automations (called scenarios in the app) simpler and more intuitive. Each module represents an action, which can be simple or based on an application that you link. The only negative part of this app is that its learning curve can be a little high, but it tries to help you with a suggestion system. When you have to fill out a field in a step, a window opens with suggestions for interactions that you can do with other applications that you have linked in previous steps. What you can do with Make The possibilities of what you can do with Make are so many that it’s easy to feel overwhelmed at first. You will be able to automate repetitive tasks such as copying data between platforms, automatically creating tasks or synchronizing databases. You can also manage emails and forms by automatically saving some data, sending automated responses or filtering emails. In general, you should know what you can do simple automations and even with AIlinking any artificial intelligence model after obtaining its API. And then, You can use all this so that the results interact with other applications or services, or sent to them for processing. For example, creating a Telegram bot that sends you a summary made by Gemini of each email that you receive. Interactions between platforms allow you to do many things. Can automate social media poststhat emails or writings that reach you are added to a spreadsheet or text files, that obtain the feed of different pages and make a summary of news, basically everything you can think of involving interactions between applications. Make.com integrates with more than 3,000 applications of all kinds. For some it is enough to link your account by logging in, but for others you may need tokens or access to an API. If you don’t even know where to start, you also have a template index. This index has a search engine where you can find templates by the name of the apps they contain or the name of the project, which is usually a description of what they offer. How much does Make.com cost? Make.com has one free account and several paid accountswhose payments basically depend on the amount of credits or tokens per month that they offer you. Tokens are like the internal currency, and each interaction will spend a series of them. Therefore, in the free account you will be able to have fewer projects and use them fewer times, but it is good to take your first steps. These are the rates you have with its price per month. You will also be able to pay annually, which will reduce the price by 15%. Free Rate: You have 1,000 credits per month, and a limit so that the activation intervals are at least 15 minutes. You can only have two scenarios active at a time. It’s free. Core Rate: You have 10,000 credits per month, with no limit on intervals or active scenarios. They offer you more control over activation, which can be minute by minute, and increase data transfer limits. You also access the Make API. It costs $10.59 a month. Pro Rate: You have 10,000 credits per month, with priority in the execution of your scenarios, custom variables and more AI and automation options. It costs $18.82 a month. Teams Rate: Like the previous one, but designed for teams. You will be able to configure several users and their roles, in addition to sharing and creating scenarios between everyone. It costs $34.12 per month. In each payment rate you can manually increase the number of creditsand depending on the quantity you choose the price will also increase proportionally. In Xataka Basics | The best AI agents that are faster and easier to use to do tasks for you without complications or long installations

The Warner platform either has enough to ban shared accounts and increases prices

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There is no platform that is not hugging the Price climb as a way of falling the crisis of audiovisual content in general and of the platforms in particular. HBO Max is one of those who are having a more changing trajectory with Mutations in the name And the approach, and is one of the last to raise their prices, after Netflix or Disney+ did it almost a year ago in both cases. How is the thing. A few months ago, with the name change, HBO Max has already announced new prices that affected new customers. These new rates affect ancient subscribers. From of the October 23, 2025the prices will increase, leaving like this: Basic plan with ads: 6.99 euros per month (50% discount if apply, 3.49) Standard plan: 10.99 euros per month (50% discount if apply, 5.49 euros) Premium plan with 4K content: 15.99 euros per month (50% discount if apply, 7.99 euros) Annual Plan: 109 euros a year. Why do they do it? This decision, according to the communication that HBO Max has sent to his subscribers, is made because “we are increasing the price in the light of the acquisition costs, creation of content and product development, to allow us to continue investing in the quality content and in the product experience that we strive to offer our customers.” At the same time, they also warn that the conditions of use have been updated, including aspects of content visualization and accessibility functionalities, reasons why they can make changes in the service and other issues. Luxury series. David Zaslav, CEO of Warner Bros, declared a few days ago, In an interview with The Hollywood Reporterthat the price of HBO Max is below its real cost. And although the platform does not compete with others such as Netflix or Disney+ in terms of the amount of content, it can boast of being one of the most budget invests in its series. For example, ‘The Dragon House‘It costs 200 million dollars per season. And the future series of ‘Harry Potter‘promises a visual luxury at the height of the films. All this was wielded by Zaslav to justify new increases. Direct and indirect increases. Although the bad press that this type of decisions carries causes the platforms to be relatively restrained with the increases of their prices, the truth is that in recent years they have significantly increased the ways of having income. The main two have been the advertising inclusion before and during the programs, with different rates depending on whether or not the ads are eliminated, and the prohibition that accounts are shared Beyond the subscriber’s home, a flying that Netflix has already given and that other platforms have only implemented in a warm way. In Xataka | Video games have fired their number of users, and come from an unsuspected place: television series

The ‘Great Chinese Firewall’ is no longer just from China. Now it is sold as a digital repression platform to other countries

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A mass filtration of 500 GB of data in the form of more than 100,000 documents has exposed a disturbing initiative. A startup called Geedge Networks is selling to governments around the world censorship systems modeled from “China Great Firewall“. There are at least three countries that are already applying restrictive measures similar to those of the Chinese government. What happened. The leaked documents By interseclab They reveal how one of the investors in Geedge Networks is Fang Binxing, one of the “Parents” of the “Great Cortaygos of China”. Researchers have discovered that the startup markets an advanced surveillance platform that includes hardware for data centers and Software for local officials. Intercepting everything. The central component of that platform is the so -called “Tiangou Secure Gateway” (TSG), a tool that acts as a gateway and that is installed in the data centers to process the Internet traffic of an entire country. All these data scan when this component is passed, and from there it is filtered and can be blocked so that it does not reach its destination. If the traffic is not encrypted, you can intercept and collect passwords and email addresses. If it is, it makes use of deep inspection systems of packages and automatic learning to detect and block tools that avoid these censorship systems, especially VPN. Three countries already have their own “Great Firewall”. A consortium formed by media and human rights organizations (such as Amnesty International) identified that this platform is active in Kazakhstan, Pakistan, Ethiopia and Myanmar. In Geedge Networks they have published job offers for engineers willing to travel to countries such as Malaysia, Bahrain, Algeria and India, and are also hiring Spanish and French translators, which makes it clear that the startup is developing an important expansion strategy. TSG control panel capture for Myanmar showing real -time traffic categorized in total bandwidth and active connections. Source: Interseclab. An example of control: Myanmar. In a filtered capture the TSG control panel for Myanmar And it looks how the system was monitoring 81.6 million Internet connections simultaneously. In February 2024, Geedge hardware equipment had been installed in 26 data centers and 13 ISPS of Myanmar. There, 281 popular VPN tools were identified and the blockade of 54 of them was prioritized, including Expressvpn or Signal. Growing suspicions. Although researchers warn that documents are not a definitive proof that this system is causing specific blockages, Geeedge’s records show strong correlations with certain important events of the past. In Ethiopia for example the TSG system changed passive monitoring mode to “active detention” of traffic just a few days before a remarkable internet blackout that It occurred in February 2023. There are other cases in which connectivity problems in these countries have coincided with events registered in TSG in filtered documents. And incidentally, new Digitgal repression techniques in China. Among the leaked documents are also spoken of an active project in the Xingiang region, in China. There the startup has collaborated with Chinese research institutions to test a distributed firewall model instead of using a centralized one. There are also alarming experimental functions such as the ability to create relationships between users, group individuals according to applications that use or triangular the location of users through mobile base stations. And the dreaded punctuation systems. There is also a prototype in which a kind of Score for the reputation of each userand that would apply individually. Each user would have a base score and to increase it would have to add personal data such as their national identification, data that allow facial recognition or employment details. If this score does not exceed a certain limit – or decreased due to the use of a VPN detected and prohibited, for example – the Internet access would be denied to the citizen. Government malware. Another of the threats posed by this system is Geedge’s ability to Inject malware In user traffic. An operator could identify which website visit a user and, if it does not use a safe protocol (HTTPS), could inject malware directly into that connection. The researchers explain that although these experimental options are being tested in China, once the technology is mature, any foreign client can request those same functions on their platform to update it and have it available. Image | Ran Liwen In Xataka | The ‘China Great Firewall’ becomes even harder and blocks all TLS 1.3 traffic with ESNI to avoid aisos to prohibited destinations

After the demonstration of China’s force, the US moves a card sending its new missile platform to Japan

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China is celebrating. The country commemorates the 80th anniversary of victory over Japan and the end of the Second World War. Within that framework, on September 3, Beijing converted the Tiananmen Square In the center of a demonstration from outside as few have seen to date. More than 10,000 military personnel participated in a parade that lasted about 70 minutes and that the authorities themselves announced as something unpublished for a reason: they were going to present armament that the world had not seen until now. At least in his possession. On the margin of ballistic missiles, the vision of Chinese defense passes through drones, directed energy weapons, New generation combat fighters, Purtive aircraft and A great maritime power which served as a message to the world about the military self -sufficiency from the country and how They can change order in the Pacific. And so without taking into account what we have not seen. Being an extremely sensitive area, especially for Recent encounters with Japan And above all, TaiwanIt is something to take seriously. The United States response has not taken long to arrive: They have confirmed that they will deploy their avant -garde Typhon missile system on Japanese soil within exercises Resolute Dragon. And it is something that China has liked anything, but neither does Russia. Resolute Dragon and the Typhon missiles in Japan Allied forces perform joint exercises. In them they focus on the coordination for the defense of areas in the event of an open war, and those that the United States and Japan do jointly are called Dragon Resolute. The 2025 exercises will be held from September 11 to 25 and will focus on the defense of remote islands of the Japanese archipelago. Thus, the terrestrial self -defense forces of Japan and the United States marines will test their response capacity to an attack, and The great contribution of the United States for the year Resolute Dragon This year is the Typhon missile platform. Also called MID-RANGE CAPABILITY, or MRC, it is a mobile shuttle in standard containers, but that is able to shoot so much Tomahawk missiles like the SM-6. The Tomahawk are subsonic missiles with a flush flight profile capable of conducting precision attacks against terrestrial or naval objectives in a range of between 1,500 to 2,400 kilometers. SM-6 are less striking, since they have a range of 240 kilometers and are more focused on aerial defense, anti-man-and defense against ballistic missiles. The Typhon system can be deployed in heavy vehicles and can be transported by land, sea and air, and although it is not planned that any missile will be launched, its presence alone It has been taken as an attack by China. As we read in Reutersit was a spokesman for the Japanese forces who confirmed that the US will deploy Typhon during the exercises, and the response has arrived by Guo Xiaobing, director of the Center for Weapons Control Studies of China. In a releasesays that, although Japan and the US affirm that the deployment is temporary and will be removed after exercise, you must not trust. The reason? The same said when Typhon deployed In similar exercises in the Philippines during the past year and, according to China, the system has remained there since then. “These movements not only increase the surveillance of neighboring countries, but also represent hidden dangers for Japan’s own security – Guo Xiaobing The manager considers that it is a movement that “directly undermines the legitimate security interests of other countries and raises a real threat to regional strategic stability.” In addition, he affirms that, if a war against the United States explodes, it is likely that “The system becomes a tool that drags Japan towards turbulent waters”and he has not lost the opportunity to remember that “this year 80 years of the end of World War II, something that should cause a deep reflection and a good neighborhood policy, but Tokyo seems anxious to break the armament policy exclusively oriented to the defense.” This, by the way, is not new, since in 2023 we count how JApon broke with seven decades of demilitarization by considerably increasing your military budget. That China has not fun this announcement is a fact, but as we read in Business InsiderRussia does not see it with good eyes either. Maria Zakharova, spokesman for the Russian Ministry of Foreign Affairs, described the maneuver as “another destabilizing step within Washington’s strategy to increase the potential of short and medium -sized land missile missiles”, adding that Typhon’s presence in Japan “It represents a threat direct strategy for Russia”. Until now, as we say, Typhon had only been deployed in logistics maneuvers in the Philippines in April last year, as well as in Australia in July of this 2025. The particularity of the deployment in Australia is that Yes, a shot was done Real of an SM-6 against a maritime objective, demonstrating the anti-mock capacity of the system from the mainland. In Xataka | Something unprecedented in Ukraine is happening: combat drones do not need humans to coordinate and attack

A platform allows to compare embryos for health and intelligence. It does not offer guarantees

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Choosing the features of a baby as if they were the video game editor is something that has been explored in science fiction. Films like ‘The sixth day‘ either ‘Gattaca‘They have this implicit practice by manipulating genetic elements at pleasure in the Human cloning process. As usual, reality surpasses fiction and, a few weeks ago, the Nucleus genomics company launched Embryo, a software to compare embryos and that parents have All the information of your DNA. From diseases that can develop to hair color, height … or intelligence. ITV before existing. Embryo is a platform. It loads the DNA data without processing up to 20 embryos to elaborate a genetic profile with a luxury detail. They do not perform this sequencing, but obtain it from files provided by clinics of In vitro fertilization, or IVF. What they do is apply polygenic prediction models (a technique that takes the variants in the genome to estimate the risk that a person develops a physical disease or feature) to offer parents a report in which both health and health features are evaluated. Eliminating risks. According to the company, they can filter more than 900 hereditary diseases and more than 40 additional characteristics such as chronic diseases. Thus, parents can compare, classify and select the best embryos based on genetic profiles, filtering retail risk to subsequently perform IVF. It They qualify As “the first genetic optimization software” and the truth is that the interface is the most striking because, at a glance, we have a lot of variants and elements with which to compare embryos, as well as a filter system to perform a faster search of the feature that interests us most. Personalization in detail. But, as can be seen in the image, not only the diseases and the probability of developing others such as the Parkinson or the Alzheimer’sbut also physical features. Eye color, hair, the probability of being overweight and even cognitive capacity. Specifically, and as we can see in your paragraph of “questions and answers”, this is what allows you to see the database you create: Appearance and features: Eye color, height, hair color, male pattern and severe acne. Body and Physical Health: Body mass index (BMI), chronic pain, zurdera, osteoarthritis and rheumatoid arthritis. Women’s health: Endometriosis, polycystic ovary syndrome (SOP). Nutrition and metabolic conditions: Alcohol dependence, celiac disease and type 2 diabetes. Cardiac health: Coronary arteria disease or hypertension. Cancers: Breast cancer, male breast cancer, ovarian cancer, gastric cancer, prostate cancer and colorectal cancer. Neurological and mental health: ADHD, Alzheimer’s, anxiety, bipolar disorder, depression, insomnia, migraine, multiple sclerosis, Toc, Parkinson’s disease, schizophrenia and intelligence. Hereditary disorders: More than 900 hereditary diseases, including rare conditions such as cystic fibrosis and hemochromatosis, if a complete genome file is loaded. Other conditions: Asthma, macular degeneration associated with age, restless legs syndrome and seasonal allergies. The controversy. In these weeks after the launch, Embyo’s report and service has been considered a revolutionary element in assisted reproduction due to the wide range of options and details it offers. But, although there are voices that defend it due to the role it can play in disease prevention, there are also critics They argue that selecting non -medical features, such as appearance or cognitive abilities, raises doubts and sows the seed of the marketing of embryonic selection. The company’s response, of his CEO Kian Sadeghi, specifically, is forceful and quite aggressive. In it release released for the launch of the service, he affirms the following: “One more thing: some people believe you should not have access to what Nuleus Embyo allows you to do. Here is the thing: it is not your choice, but yours.” The price. At the moment, Nucleus is only available In the United States, but there is a waiting list for the international launch, and although there are several tests that the company sells to have different types of information about our DNA, the Embryo Service that analyzes all the parameters we have spoken costs $ 5,999, such as Sadeghi confirmed to WSJ. Limited guarantee. The idea is that technology is becoming more accessible as this service is implemented directly in the clinics offered by IVF, but for now, they sell “science as a superpower” and claim to have arrived to “change lives.” Now, $ 6,000 do not ensure that, when choosing everyone’s best embryo, things cannot happen in the future. As they point out in their FAQ, “DNA does not mark destiny” and there is much that we do not know about how DNA shapes those who end up being. “Genetics can be a useful tool to choose an embryo, but it is not a guarantee,” they say. “In addition to genetics, environmental factors, lifestyle decisions and other factors significantly influence both the chances of a person developing a condition and who will become.” And the truth is that, however ambitious it is Embyo, it is a technology that is not new and a few years ago we talk about how this practice I might have no real impact. Images | Mynucleus In Xataka | In New Zealand they will try to resurrect extinction to a kind of three -meter kiwi. And all thanks to Peter Jackson

It has become the cheapest entertainment platform in Spain

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Mercadona’s last viral is A bath gel that “Smells to gods”. Before it was A car corrector for the car made with hair lacquer. Last week, some margarita pizza flavor potatoes They “know the burning part.” Each product is a microhistory of discovery, a small corridor treasure that someone reveals in Tiktok like who finds gold in the river. The Valencian chain has transcended its original function: It is no longer just a supermarket, it is the cheapest entertainment platform in Spain. Contrary to what many believe (“Another undercover publication!”), The media publish all these news without Mercadona pay for a euro. Reality is more prosaic: Any article about a novelty in Mercadona generates a brutal traffic. And that’s why we see headlines like “Is razing for only 4 euros: madness in Mercadona for this popular product“Because many people arouse interest, therefore clicks, therefore gives pasta. It is the service journalism converted into dopamine machine, where the discovery of a product of 1.50 euros generates the same emotion that we reserved for real events. The editors know it, readers consume it, and Mercadona benefits without spending a euro on traditional advertising. The interesting thing is not that Carlos Ríos Analyz or that a car influencer use Deliplus lacquer to fix scratches. The thing is These contents work as small treasure search missions for a middle class which has normalized the hunting of gangs as a form of leisure. Going to Mercadona to look for “What I have seen on Tiktok” is the new hobby national, an Iberian version and Low-Cost of The culture of Unboxing. Each visit to the super promises the possibility of a viral finding, of being the first in your WhatsApp group to share the last rarity. It is the gamification of basic consumption: you have unlocked the Pizza, congratulations potatoes. Mercadona has created, surely without pretending, a perfect unpaid influencersystem. Current people who obsessively documented every novelty, every trick, every product “that nobody had seen so far.” They are a curious phenomenon of late capitalism, generating free content for a large company while they think they are doing a public service. In a way they are right. The nutritionist who classifies bread, the mechanic who finds alternative uses to lacquer, the Tiktoker who smells gels. Channels dedicated exclusively to Mercadona either that reserve a fixed section. Everyone works for free for Juan Roig while they are convinced that they are helping their followers. That this occurs in Spain in 2025, with Royal flat salaries for three decadesIt is no accident. We live in an era where real experiences are increasingly expensive and inaccessible, So we have democratized the emotion of discovery by reducing it to its minimum expression. We cannot afford Michelin star restaurants, but we can feel the emotion of discovering a strawberry ice cream “that is sweeping.” We do not travel as much as we would like, but we can experience the novelty by buying a gel that smells like expensive perfume. It is the distilled luxury experience in white marking products (Another phenomenon that defines us), Consumer Stockholm Syndrome that has learned to find joy in crumbs. Mercadona not only sells products: it also sells small doses of emotion at the balance price, and we have learned to need them as the one that needs your daily dose of Scroll infinite. Outstanding image | Mr. Ricochet In Xataka | Mercadona is more profitable than ever and is also closing stores for the first time in years. It is a calculated strategy

The platform eliminates its cheapest plan without ads

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Winds of change in Netflix blow. Again. In silence and without issuing any type of statement to media, the platform has eliminated of a stroke the basic plan without ads. From today, that subscription, which until now was the cheapest option to see content without advertising, disappears. Not only for the new highs, but the users who paid for it will have to move to another. The options are two: start paying much more or pay less in exchange for seeing ads. The basic plan. If we look back, we will remember that Netflix offered a Basic plan without ads for 7.99 euros per month. This plan included the fair and necessary in terms of access, since it did not admit several simultaneous devices, or extra subscribers, or downloads, or broadcast to Chromecast and the resolution was HD (720p). However, I had no publicity. 7 tricks to make Netflix the most Image | Cottonbro Studio Cheap netflix = netflix with ads. With recent changes, that plan will cease to exist on September 1. Netflix remains, therefore, with only three plans: standard with ads (6.99 euros, ads, fullhd and limited catalog), standard (13.99 euros, without ads, Fullhd and the entire catalog) and Premium (19.99 euros, without ads, 4K and the entire catalog). What is the problem? That the plan will disappear, so the user will have to make a decision: pay one euro less per month and see ads or pay six more euros and not see them. Yes, it is true that the standard plan with ads is cheaper, admits FullHD resolution and two simultaneous devices, but the catalog is limited and well, it has advertising. In the event that the user does not make a decision, he will automatically pass to this plan. From now on, the cheapest plan to see Netflix without ads costs 13.99 euros per month Netflix without ads rises in price. It is another way of seeing it. After this change, the cheapest way to see the Netflix content without advertising happens to cost six euros more, which is what the standard plan is worth. The Premium Plan, which is the most powerful thing the company offers, does not rise in price and remains at 19.99 euros per month. And it works. Netflix’s great triumph has been to return to the exit boxto want to pay to see ads. Time has proved the platforms, who have found in their plans with advertisements one of the main drivers of new subscribers. In the case of Netflix, the platform announced in May that had reached 94 million users of plans with advertisements, a sensitive increase with respect to the 70 million it had in November 2023. These plans have reached almost all platforms and, incidentally, The volume of subscriptions triggered. It seems that the average user weighs more the potential savings in the monthlyness than to see some ads to which, on the other hand, it is already accustomed to linear television or social networks. Cover image | Anastasia Shuraeva In Xataka | The streaming economy is completely broken and things will only get worse within the coming years

YouTube has built its empire as an individual use platform. Now hugging group consumption

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Since its inception, YouTube was synonymous with personal entertainment: short videos we saw alone on the computer or on the mobile. However, the video platform has adapted to the times, investing great efforts to become the main streaming platform also on smart TV. And it is a long time since YouTube also won our rooms. More Smart TV, more YouTube. The platform has gone from being a simple alternative to traditional television, its main competitor. According to the last Nielsen datathe platform already represents 12.5% of the total television viewing time in the United States, surpassing Netflix and other streaming services. In fact, according to study figures, US users now pass an average of More than one billion hours a day watching YouTube on its televisions. In Spain, the platform is also sweeping at Smart TV. We have the example in The Barlovento Study in which they explain that, only in June 2025, 10.1 million unique users agreed to YouTube from their television connected in Spain. The sofa phenomenon. This migration to large screens has completely changed consumption behavior. It is not for less, because the smart TV now provide greater facilities When reproducing content from YouTube or any streaming service. Sending content from the mobile is easier than ever, and also many content creators have also adapted their videos to television consumption, with much more elaborate and more ‘suitable’ productions to enjoy them on the big screen (more resolution, production levels, rhythm, etc.). In WSJ They highlight the statements of American YouTube stars such as Rhett & Link with their “Good Mythical Morning” program, who confirm that 53% of their visualizations come from televisions. Group consumption is increasingly widespread, and it is no longer so strange to wear a background background video on TV with family and friends around. Longer, more professional content. Producers and content creators have quickly captured this trend and are adapting their content. Long -lasting proposals (more than 15 minutes) have experienced an exponential growthespecially on televisions. We see this trend reflected from star canals such as Mrbeast and Yes Theory to national referents such as Ibai Llanos, Jordi Wild or Clavero, among many others, where productions of more than half an hour, with professional equipment and with a content adapted to play it on a television with family and friends. In addition to because many times the content asks for it, there are also other reasons: to maintain the viewer’s attention for a longer time and maximize advertising income through intermediate ads. Between the lines. YouTube has not forgotten the consumption of individual content. In fact, their shorts They are paving their transformation towards a multiformat and multidispositive content platform. A strategy that combines the best of both worlds without giving up the original YouTube DNA. In the United States and other regions, the platform has greater similarities to the rest of streaming platforms, since it has functions such as “shows” (which allows you to see complete seasons such as in Netflix and many others), traditional television channels and personalized recommendations adapted to large screens. The conquest of the TV by YouTube is a battle that has been fighting for many yearsonly that they have taken more than what they expected, partly for the arrival of new technologies to televisions to further facilitate their use. The price of success. This transition to group consumption is also accompanied by an increasing advertising saturation. Ads can occupy between 15% and 20% of the total visualization time, especially on televisions, where YouTube has implemented specific interactive formats such as QR codes for direct purchases. The platform has also hardened Measures against advertising blockersconverting Premium YouTube into the only official escape route for an interruption experience. And now what. YouTube is in a unique position: it has made streaming overcome for the first time in history to combined traditional television and cable consumption in its predominant region, according to Nielsen. His next challenge will be to maintain the balance between aggressive monetization and the user experience, especially when more and more content creators who seek user attention arise. Analysts like Wells Fargo They suggest that Netflix should invest 500 million dollars to attract 20-30 from the main creators of YouTube, although several assured WSJ that there is no check large enough to abandon the audiences they have built for years. Exclusive productions as long as streaming platforms is common in large content creators such as the case of The Beast Games Mrbeast in Prime Video. Leaving a channel after so many years to create exclusive content on a platform such as Netflix, Prime or HBO, is something else. Cover image | Xataka Smart Home In Xataka | Tiktok has been contaminating the rest of the social networks for years. Thanks to that, YouTube is going very well

Lyft, closer to landing in Europe. The platform has taken a key step to buy Freeow from BMW and Mercedes

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Lyft wants to enter Europe and has begun to move. The company has notified the National Commission of Markets and the Competition the purchase of Freeow, the taxi app that until now shared BMW and Mercedes-Benz. The operation, valued at 175 million euros It represents a key movement: if completed, it will allow Lyft to deploy in more than 150 European cities, including Madrid, Berlin and London. Instead of building a network in Europe, it is committed to acquiring a platform that already operates in some of the most important markets on the continent. Freeow not only has a consolidated presence in key cities: it also has local agreements, active fleets and an approach that fits the European ecosystem, more regulated than the American. The operation would allow Lyft to enter with a base already made. The operation is not closed. On July 9, Lyft officially notified the purchase from the National Commission of Markets and Competition (CNMC). With that step the initial phase of the regulatory process in Spain is activated: the agency now has a month to pronounce. If you consider that the operation needs a more detailed analysis, a second phase will be opened that could be lengthened between three and four months, As Europa Press collects. Only after overcoming this process the transaction could be completed. For users, nothing changes for now. But there are clear promises. Both Lyft and Freeow have confirmed that, for the moment, there will be no changes in the experience of use. The app will continue to function as until now. However, in the medium term, improvements such as more consistent prices, faster vehicles and new functions are expected. They are future objectives, even without a concrete date, but that are already in the road map of both companies. The Integration of Freeow would allow him to significantly expand his scope, both in number of cities and in potential volume of users. According to its internal estimates, the total market to which it aspires would reach more than 300,000 million annual journeys, with an expected increase in gross reserves of 1,000 million euros. Freeow does not disappear: he maintains his team, his brand and his local DNA. The agreement contemplates that Freeow retains its current structure. There will be no mergers or rebranding: the brand will remain active and directed by the same team. That continuity is part of the strategic value of the operation, since it allows Lyft to access a consolidated network without altering its internal operation. An agreement that meets two different, but complementary cultures. Lyft arrives with an experience focused on digital platforms and large volume management. Freeow brings the knowledge of the land: relations with fleets, authorities and operators in each city. Both companies assure that it is not an absorption, but a collaboration that aspires to climb what already works, without losing local identity. Images | Lyft/Freeow In Xataka | Europe has denied 1,100 million euros to Spain with a single goal: that we pay more for diesel

responded with an unprecedented wood platform

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During the Cold War, the possibility of a nuclear attack was not a remote hypothesis. It was a scenario contemplatedcalculated and tested. It was estimated that An atomic explosion in the atmosphere could generate an electromagnetic pulse capable of Radares unusedcommunications, electrical networks and command systems. In that context, the United States launched an ambitious test program to ensure that its strategic aircraft could resist that type of threat. They could not afford an electronic failure to stop fighting a bomber like the B-52. Thus, Trestele (Atlas-I) was born, a colossal installation Raised near the Kirtland Air Basein New Mexico. Its purpose was as singular as its design: simulate, without the need for explosives, the effects of a nuclear detonation on real aircraft. As they point out in Motorpasionto create a reliable trial environment, it was essential to eliminate any interference. Even the platform itself had to become “invisible” to the phenomenon that was tried to reproduce. The solution was as radical as ingenious: build the main structure Almost without metalusing laminated wood, fiberglass bolts and more advanced civil engineering techniques. The result remembered a railway bridge suspended on a ravine in the middle of the desert. More than 35 meters from the groundthe airplanes were towed on a wooden track and exposed to gusts of controlled energy that imitated the behavior of an electromagnetic pulse. It was a way to recreate, with extreme precision and without a single nuclear explosion, the invisible effects of a war that should never occur. A colossal structure to protect the nucleus from US military power The mind behind the project was Carl E. Bauman electrical engineer of meticulous thought that dedicated more than four decades to the Air Force. It was he who proposed to build a high and non -conductive platform to simulate a realistic flight environment, free of interference. His proposal was not a heart, but the fruit of years of study on the effects of Electromagnetic pulses. At a time when computers could barely model complex phenomena, Baum defended that there was only a reliable way to understand the impact of an EMP on an airplane: apply it directly on a real aircraft, without computer shortcuts or synthetic recreations. He himself avoided the use of computers, although his team did use them. Decades later, super -touches like The Captain They are capable of simulating nuclear explosions in three dimensions with an unthinkable precision in the seventies. But then, neither the calculations were so sophisticated nor the models so reliable. Baum preferred Pencil, perforated paper and hand -drawn transparencies. While the world began to imagine a defense supported by simulations, he designed a physical environment, almost completely assembled in wood, to test with real energy what one day could decide the fate of a country. Building such an installation was not only a matter of size, but of intention. The complex Trestele It should be immense, but also not disturbing for experiments. To achieve this, almost all the metal materials of the test platform were removed: even the screws were made of wood or fiberglass. The main board measured about 61 meters sidealthough it was not a perfect square: its corners were cut to improve structural efficiency, which slightly reduced its useful surface. The whole set was held on a ravine in the Kirtland Air Baseso that the plane was suspended as if it were in full flight. The total length of the complex exceeded 300 meters. Each component was designed not to interfere with the reproduction of the phenomenon, although other parts of the installation, such as the Wedge building or the termination tower, they were made of steel. The Trestele test structure in the 1980s The airplanes were towed to the platform using a wooden ramp of about 120 meters. Once in position, they were subjected to discharges of very high intensity generated by an electrical system capable of loyalty replicating the conditions of a nuclear electromagnetic pulse. Two Marx generators, housed in sealed compartments, launched impulses of about 5 million volts each. It was not about destroying the plane, but to verify how their systems responded to an invisible threat, capable of burning unprotected circuits, with the aim of reinforcing them to continue working after a real attack. A B-52H Stratofortress at the Barksdale Air Base, Louisiana (2021) Some of the most strategic aircraft in the United States passed through the Platform of the Tressel. He BOMBARDERO B-52emblem of nuclear deterrence, was one of the first to submit to the tests. It was followed by models like the EC-135designed to maintain the chain of command in case of crisis, and the E-4also known as “the final judgment plane.” Everyone shared a critical mission: to follow operational even if the rest of the country was incommunicado. What was tested was not just the resistance of a cell or the integrity of a radar. It was the ability to preserve intact the core of military power in the worst imaginable scenario. For decades, TresTle was one of the largest wooden structures ever built. His scale was huge. To keep it standing, more than 60,000 dielectric bolts were used only on the board and the ramp, although more than 150,000 special bolts without metal were used throughout the installation. That is added millions of laminated wood pieces. Although today the Grand Ring of Expo 2025 in Osaka It has been officially recognized by Guinness as the largest wooden architectural structure in the world, the Tustle maintained that title in an unofficial way. Images | United States Air Force (1, 2, 3, 4, 5) In Xataka | Naples Airport has rejected a Boeing 787 with 200 passengers on board for a single reason: two meters long

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