Microsoft

Hundreds of Microsoft employees have shared their salaries and we already know how it is paid in AI or azure

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It is one of the most anticipated times of the year for Microsoft employees: where they are received Double increases and payments. And as it is almost a tradition in great technological ones, transparency (sought or not) emerges. Hundreds of employees of the Redmond company They are sharing their compensation data on a spreadsheet Collaborative that already has more than 850 entries and has been analyzed by Business Insider. An anonymous and voluntary document. This initiative has emerged from the employees themselves so that everyone knows the salary reality of their company. And also to see The big salaries in Silicon Valley. This is filled without anyone knowing what an employee charges from the company. And what is included in the spreadsheet offers a fascinating look at Microsoft’s salary structure, detailing the base salary, bonuses and actions of shares. And he does it at a crucial moment for the company. The war for talent in the era of AI. These data are not used in a vacuum. Microsoft is in the middle of An aggressive campaign to attract and retain the best talent in artificial intelligencean effort that has promoted its income to record figures. The company does not hesitate to get the checkbook, reaching try to sign rivals talent as a goal With millionaire offers. Although, on the other hand, beat record in layoffs while getting large amounts of benefits. Something a bit incongruous. In fact, Microsoft has applied new salary guidelines this year with specific exceptions to be able to compete more aggressively in the AI ​​market. This occurs in a paradoxical context: despite having fired thousands of workers, the company insists that its global workforce will remain stable, indicating that the hiring plans in strategic areas remain at full speed. The key salaries exposed. Although compensation in the technological sector depends largely on the actions, the base salary is a key indicator to compare the strategic importance of the different teams within a company. Based on the analysis of almost 300 software engineers in the United States, within the spreadsheet these are the average base salaries in one of Microsoft’s most important divisions: Cloud + AI: 204,135 dollars Commerce + Ecosystems: 191,597 dollars Security: 189,285 dollars Azure: 176,035 dollars Experiences and Devices (includes Windows and Surface): 175,123 dollars Microsoft AI: 170,456 dollars Xbox: 168,831 dollars Koreai: 167,759 dollars Record extract made by Microsoft employees with their salaries. A fascinating look, but with nuances. Now, you have to take this data cautiously, since they are not official or exhaustive at all, since it represents a very small sample Of the total of 219,000 employees that Microsoft has right now. In addition, it is completely voluntary and anonymous information, so it could be adulterated. On the other hand, it is likely that employees with the highest wages or higher positions are less likely to participate in this type of collaborative documents, so the figures could be lower than the real average of the entire company. An interesting fact that underlines the source consulted is that all these salary ranges self -declared by current employees tend to be lower than those that appear in the official guides of Microsoft itself for new hiring. This could confirm that bias or simply reflect the aggressive policy of the company to attract new talent with very competitive initial offers. Great salaries in the technological environment. It is known that if you are a good programmer or technological expert the salary will not be bad. In the case of Spain it is known that Salaries can reach 170,000 eurosbut outside our borders, the engineers specialized in AI They are becoming the best paid in history. Therefore, there are already many future options for those who want to enter this world, being interface designers who will surely be better paid. But above all the departure to Europe is almost mandatory to have a good salary. Images | Boliviainteligent In Xataka | Microsoft has secured its future with a very simple AI strategy: copy what Amazon did with the web

Microsoft has put co -pilot in Excel. And you have also notified that you do not use it if you need the results to be correct

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Artificial intelligence has finally landed In one of the most famous spreadsheets in the world: Excel. But he hasn’t done it as many imagined. Talk to the program in natural language and automatically solve everything for us? Only in part. Copilot’s shortcuts allow to summarize, classify and order databut they do not turn Excel into a agent able to take control of a project from beginning to end. In addition, the novelty comes with clear limits: the function can make mistakes. Microsoft is testing co -pilot as a native function within the Excel calculation engine. The idea is simple: write an instruction in natural language within the sheet and obtain a result that is placed directly in the grid, with the same behavior as any Excel exit. Integration allows you to continue working with defined ranges, tables and names without changing the structure of the file, and the results are updated when the data changes, without resorting to scripts or external accessories. Copilot is landing in Microsoft Excel As we see, it is a useful function, but with clear limitations. At the moment we cannot ask in natural language things such as “fuses the books of the subsidiaries, make everything to euros to the official change, eliminate duplicates and enter me a quarterly consolidated balance with comparative graphics.” Copilot, for now, plays in another land: Understand instructions in natural languageYes, but it does it within Excel and always about the data you have on the sheet itself. Accepted that Copilot is not an automatic pilot, it is worth exploring what it is practical. Microsoft points to four daily fronts that are resolved without abandoning the sheet: Rain of ideas without leaving the sheet. Ask for a list of concepts, titles or keywords from a brief description. If we need it, we can ask that you rewrite a text in a lighter or more formal tone and leave the result ready to polish. Summaries that go to the point. Point out a wide range and request a short text with trends, peaks and falls. This is useful when a table must be converted into an understandable paragraph for a report. Direct classification in the grid. Deliver a column with comments, tickets or survey responses. We can ask that you return labels such as “positive/neutral/negative” and a brief category. Everything would turn to new columns to continue working. Lists and tables on the fly. From a description, which proposes a table with the columns that we indicate (task, responsible, date, state). It is a basis for organizing without wasting time mocking. ⠀In the official noteCatherine Pidgeon (Excel team) offers a very clear example of what Copilot can do today. Imagine a sheet with a column full of opinions about a new coffee maker in the office. Some value flavor, others complain about noise or deposit size. Copilot can read that column and return, right next to us, a table with two fields: the feeling of each comment (positive, neutral or negative) and a category Cut that helps you group (“taste”, “noise”, “capacity”). In minutes we would go from a messy list to something analyzable. There we decided: filter for the most frequent problems, count a category or prepare a summary. And how is it used in practice? Exactly like any other Excel function: writing the sign equal to the beginning of a cell and then the name of the function. In this case, Simply put = co -pilot () and add inside the instruction in natural language or the range of data that we want to use as a context. There are no tricks or hidden menus, it is invoked as invoked a = sum () or un = search (), which makes learning minimal and experience is familiar from the first moment. It is time to put the caution on the table. Copilot works within the book itself: it does not access the web or documents of the company, and its results must be reviewed and validated before including them in reports or business decisions. Microsoft is clear about it: it is not appropriate for high -risk scenarios (with legal, regulatory or compliance implications). There are also operational limits: the function has quotas of use (up to 100 calls every ten minutes and 300 per hour). Microsoft is clear about it: it is not appropriate for high -risk scenarios. What we are seeing should not surprise us either. Artificial intelligence has advanced by giant steps, but still has a weak point: it can be wrong. These inaccuracies are usually called “hallucinations”And, although technology improves with each generation, the companies that develop it warn that It is not convenient to re -one hundred percent. It is almost a courtesy reminder that we have already normalized: every time we open a chatbot as COPILOT, Chatgpt either GeminiWe find a warning that reminds us that what we read can contain errors. Will the day come when these failures disappear? There is no clear answer. Even paying for the most advanced versions, the fastest or most expensive, absolute security does not exist. That is the reflection that also applies in Excel: Copilot is useful and opens possibilities, but never replaces the tranquility it gives for oneself that the numbers walk. Copilot does not reach everyone yet. Microsoft is gradually display They are on the beta channel, both in Windows and Mac. The company ensures that in the coming months it will also be available in the Excel Web version through the Frontier program. Nothing must be done to activate it: the function appears on the sheet when the requirements are met, and its use is completely optional. Images | Microsoft | WIRESTOCK In Xataka | If the question is whether there is an AI bubble, Sam Altman has just answered. One with which he is winning

The most powerful console in the world is not from Sony or Microsoft. It is from Nvidia, and costs $ 20 a month

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The cloud game was the future. But it seems that The future resists arrivingbecause the gamers continue to prefer to go to their consoles and their pcs. And yet GeForce Nowthat has just reinforced the big. For all. To start, the guts. The GeForce Now infrastructure has been reinforced, and now the servers in charge of distributing all these games may Take advantage of the powerful RTX 5080 graphics that will undoubtedly help the fluidity of the experience be as perfect as possible. The goal has always been the same: that you do not notice that you are playing in the cloud. That hardware will of course help you get it. The update occurs two years after the last great improvement of that infrastructure, which then It was filled with the predecessors of those graphicsRTX 4080. Best experience. This hardware improvement will also allow you to enjoy streaming games to resolutions that reach 5K at 120 fps, or at 1080p at 360 fps. Users of Steam Deck Oled They can enjoy cloud game at 90 Hz (before was only 60 Hz). There is A new mode called Cinematic Quality Streaming that according to NVIDIA improves the quality of colors and graphics in general, in addition to supporting the distribution of games to 100 Mbps, when before the maximum was 75 Mbps. More data per second, better graphic quality and fluidity. Or what is the same: best experience. Steam to power. Another of the great novelties is the arrival of the option “Install -to-Play”, which actually returns an old characteristic: to be able to install games without waiting for Nvidia to “homologue” as compatible on its platform. That means we can install old games from our library and then enjoy them in the cloud, but also games that are part of the catalog of Steam Cloud Play. Many more games. According to one of the NVIDIA managers, that will suddenly allow the Geforce Now catalog will be reinforced with “2,352 games” present in Steam. This option also facilitates that future games and demos are included in the Cloud Gaming platform in Nvidia in a simple way: it will suffice that its developers activate that option by distributing them in Steam. But. There is a small disadvantage in this option, it is in the fact that the Install-To-Play games cannot be instantly executed as it happens with the “approved” games. We will have to download them and install them every time we want to enjoy them, unless we pay Nvidia a subscription to enjoy storage in the cloud for those games: three dollars per month for 200 GB, five dollars a month for 500 GB or eight dollars per month for 1 TB. Strategic alliances. To that catalog are added new alliances that further reinforce the options of the platform. Now GeForce Now can “merge” with Discord, and gamers can try new games for free directly from discord serverswithout the need to log in to GeForce Now. Epic Games is part of this agreement, and the result is striking: a user can start playing Fortnite from Discord in just a few seconds and without installing anything. At the moment the service has just taken its first steps, but Nvidia expects more and more studies to offer that possibility for players to have another alternative, especially if they are discord users. Pay $ 20 a month for renting a PC? The truth is that all these developments make Nvidia’s GeForce Now service, but once again what we “rent” is not the ability to play video games, but “a cloud pc” to enjoy them. The service does not include the games, which we will have to buy separately if we had not bought them. It is an important difference with respect to analternatives such as Xbox Game Pass Ultimate, that “video game” that does include by default a large catalog of hundreds of titles. A small cost analysis. The cost of owned by a console compared to the use of a service such as GeForce Now allows you to get an idea of whether or not to compensate for an option like this. Consoles like Xbox Series x wave PS5 They are around 600 euros, while their basic online subscription services (Xbox Game Pass Core / PS Plus) are priced at 80 euros per year. Meanwhile, Geforce Now has a fixed cost of 22 euros per month. If we take a five -year period without taking into account the cost of acquiring the games, the cost of those five years would be the following: Consoles: 1,000 euros (approximately) GeForce Now: 1,320 euros Two philosophies and both are good. But of course, we are facing two very different proposals: the consoles offer a consistent and predictable experience, but always dependent on playing where the console is. With Geforce Now we can enjoy an high -end PC experience in all types of devices – our TV, an old PC, a Steam Deck – although we depend on some external factors such as connectivity. Even so, the recurring cost is higher after that period, but as “virtual console”, its validity is clear. Here it should be remembered that GeForce Now It has striking rivals In this segment (Gamepass, Luna), which further enriches the panorama for users. The options are good. In Xataka | That makes more hot than in hell is not something you can control. The temperature of your pc while you play, yes

Google, Amazon and Microsoft have been burning absurd amounts of money in Ia for years. Finally they begin to see green sprouts

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The AI boom made Big Tech will increase their capital spending to limits that had never been seen. The fear that The bubble will explode Rondaba, investors They started to get nervous and the profitability of AI remains in doubt. The last results are a green outbreak, the first in a long time, although with many buts. The cloud reaches capex. They tell it in The Information. Capital or Capex expenses of the Big Tech in recent years have climbed unstoppable, much faster than their income, but in the results of the last quarter the gap is finally closing, but not because chatbots and other products are being profitable, but thanks to revenue from cloud services. The crazy one is committed to AI is beginning to show a slight green outbreak, even if it is not directly because of AI products. Income from cloud services are approaching capital spending. Source: The Information (click on the image to access X) The four riders. There are two clear winners of the departure, one that already brought the duties done and one that goes free. Let’s see who is who: Microsoft: The clear winner with a Income increase of 25% In the last quarter, mainly thanks to the growth of Microsoft Azure. Google: Record a 20% increase In your income thanks to Google Cloud and advertising. Amazon: falls 7%but it is the only one that was in positive numbers. Amazon Web Services is the largest provider of cloud services and was already profitable, although its growth is beginning to slow down. Goal: Your income grows 22%but they basically come from advertising. Goal does not sell cloud services, so it does not generate income directly. Indirectly, yes: AI has allowed them Improve the efficiency of your advertising business. Burning money. The increase in capex by AI has reached madness figures that had never been seen in other technological booms. By the end of 2024 we talked about investing a real barbarity In data centers: Microsoft 30,000 million, Goal 35,000 million, Google 25,000 million… The dizziness figures, and have not stopped increasing. Amazon said at the beginning of the year that He wanted to spend 100,000 million in data centers for AI and goal is building several data centers whose combined cost could rise to 200,000 million dollars. Skepticism. This excessive spending frenzy soon unleashed a wave of skepticism. AND If AI is another bubble And is it about to explode? Milmillionaire investments are not translating in income. Even Satya Nadella himself, one of the protagonists of this revolution, was skeptical because At the moment no one is making gold with AI. It is not that they are not making gold, it is that nobody is earning money. In their newsletter, Ed Zitron had accounts And the difference between what is expected to spend in 2025 and the return that is giving them the AI is not that it is a reason to doubt, it is directly no sense: Capex planned in 2025 BENEFITS IN IA IN 2025 Microsoft 80,000 million 13,000 million Google 75,000 million 7.7 billion Amazon 105,000 million 5,000 million goal 72,000 million 3,000 million Green outbreak Yes, in singular. The latest results are hopeful, but we are very far from being able to say that AI is a profitable business, especially As far as generative AI is concerned. Good results are thanks to cloud services, chatbots or audio or video generators are not profitable. Subscriptions to these tools are a way to monetize, but The income they generate is child compared to spending. Despite doubts, unbridled expense has not stopped and this green outbreak can be more than enough for investors to continue throwing banknotes to the AI well. Image | Microsoft In Xataka | The AI industry has become a kind of ‘game of thrones’. And that reveals a worrying truth for your future

Microsoft and Openai AGI clause

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Microsoft is losing its advantage in AI before its own partner. OpenAI, the company that received 13,750 million dollars of investment, now negotiates from a position of strength to weaken the most lucrative relationship of the technological sector. That of a marriage of convenience in which both parties have more and more misgivings of the other. Why is it important. A clause buried in the contract between the two companies could dynamite the alliance. Yes OpenAi declares having reached the General Artificial Intelligence (AGI)Microsoft would lose access to all future models. It would be anchored in obsolete technology while its partner would conquer the market with higher tools. The panoramic. What began as a marriage of convenience has become a battle for control: Microsoft needs Openai technology to compete with Google and Amazon. OpenAI needs Microsoft servers to train their models. But Each company now seeks to reduce its mutual dependence While renegotia a ratio valued in hundreds of thousands of millions. In detail. The AGI clause works as a three -part watchmaking pump. First, the Openai Council can unilaterally declare that the AGI has reached. Second, there is an economic threshold: If OpenAI shows that its models can generate more than 100,000 million in benefitsYou can cut access to Microsoft. Third, Microsoft is prohibited from developing AGI on its own until 2030. When the agreement was signed, Microsoft thought the AGI would take decades to arrive. Sam Altman, OpenAi CEO, It has been shortening the deadlines. It sounds as if Altman were moving the goal to call AGI to a simple better model to get rid of Microsoft. What has happened. The problems began in November 2023, when Openai’s Council fired Altman without warning Microsoft. Although they replaced him days later, Microsoft lost confidence in its partner. In March 2024, Microsoft hired Mustafa Suleymanfounder of Deepmind, to lead his division of internal. OpenAI responded by diversifying its suppliers Cloud With agreements with Oracle and Google. The figures. Openai folded its annual income, from 5.5 billion to 10,000 million dollars, in 2024. This year It already goes for 12,000 million. But the company continues to lose money: in 2024 it registered losses of almost 5,000 million. Microsoft, meanwhile, generates 75,000 million annually with Azure, and an important part comes from OpenAi. The context. OpenAI wants to restructure your business model to eliminate the top to the benefits and allow investors and employees to have direct shares. Microsoft must approve this change, which gives negotiation power to review the entire relationship. Between bambalins. Tensions have climbed beyond financial aspects. Some OpenAi senior researchers resist delivering their developments to Microsoft, despite the company’s contractual rights until 2030. OpenAI has begun to offer its services directly to business clients, short -circuiting Microsoft as an intermediary. Yes, but. Both companies remain deeply interconnected. Microsoft has built its entire AI ecosystem (Co -cilot, Azure Openai Service) around OpenAi technology. Chatgpt has 900 million downloads to The 100 million co -pilotturning Openai into the real winner of the consumer market. By win. And now what. Negotiations advance towards an agreement that could be completed by the end of summer. Microsoft seeks to keep access to OpenAi technology even after AGI and obtain a 30-35% participation in the restructured company. OpenAi wants freedom to choose suppliers Cloud and offer services through AWS and Google Cloud. Turning point. If they do not get an agreement, Microsoft could keep the current contract until 2030, but would run the risk of losing access to the most important advances in AI. OpenAI, meanwhile, needs Microsoft’s approval to complete its restructuring and access 40,000 million in new financing. The big question It is if one of the most powerful alliances of technology can survive when both partners have become rivals. The answer will also serve who will control much of the future of AI. Outstanding image | Xataka In Xataka | All AI companies promise that the AGI will arrive very soon. The problem is that chatgpt is not the way

Microsoft is one of the world’s largest companies. He has had to abrive his workers because they didn’t even use Copilot

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In case it was not enough pressure for Microsoft employees, after announcing the dismissal Now he has decided to take a radical turn in his internal strategy and requires his employees to use tools for In your workflow. What was only a recommendation before, now it has become a demand in the toughest line of the “Ai Fluency” that has already been established in companies Like Duolingo, or Canva. According to published Business Insiderthis change responds to the imperative need for Microsoft to accelerate the adoption of AI among its own template, especially considering that only a few They used their github co -ilot. At the blacksmith’s house, stick knife. AI is no longer optional. Microsoft’s address has made it clear that “the use of artificial intelligence is no longer optional.” As published by the American media, Julia LiusonPresident of the Microsoft developer division, sent a forceful email to Microsoft managers: “AI is now a fundamental part of our way of working. Just like collaboration, data -based thinking and effective communication, the use of AI is no longer optional: it is essential for all roles and all levels.” This message implies that all employees, regardless of their position, must carry out literacy in AI and incorporate artificial intelligence into their workflows with the objective of Automate bureaucratic tasks or repetitive processes. Do not use it penalizes. To encourage their use, Microsoft managers received the order to incorporate the knowledge and use of AI among the factors to assess when evaluating their performance. “(AI) It should be part of their holistic reflections on the performance and impact of each individual, “Liuson instructed to those responsible for team. Although there is still no unique metric in all departments, some teams are already assessing establishing concrete ways of measuring this aspect in the next annual performance reviews. The enemy at home. This change seeks to solve what Microsoft considers that Github Copilot’s too slow adoption among its own workers. The pressure to adopt the AI ​​not only comes from within. Satya Nadella’s firm faces hard competition between models of programming assistanceas cursor or Replitwhich are winning growing in number of users, to the point of overcoming it in some segments of use. Citing a Barclays report, the American media says that “cursor would have already overcome Copilot in a key segment of the development market.” Technology currently allows its employees to use external AI tools provided they meet certain security requirements, which shows that not even in its Github Copilot bosom has the monopoly. Business Carambolas. Microsoft’s alliance with Openai is about to give a new fruit, since Sam Altman’s company is tantling the purchase of Windsurfmain cursor rival in the Nic of AI agents for programming assistance. Since Microsoft has an agreement with the Chatgpt creator, this acquisition would give indirect access to the intellectual property of Windsurfwhich would help you improve co -ilot performance. With this New movement Nadella’s masterful, Microsoft would have access to the heart of its main rival, something does not go unnoticed for Windsurf and OpenAi managers. In Xataka | Microsoft fired him after 23 years but continues to go to the office: “I feel responsible for my team and my clients” Image | Unspash (Salah Darwish, Tai Bui)

A new future for Openai is opening. And Microsoft is increasingly out of it

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Things are not going well between Microsoft and OpenAi. What in 2019 began as a promising idyll Waters six years later, and both companies have been looking for their own way. The break is not definitive, but that process begins to be delicate and is making them begin to get the dirty rags of the relationship. Growing tension. In The Wall Street Journal They point how “tensions are reaching a boiling point.” One of the factors that contributes to the current situation is Openai’s intention to become a profit company. The current existing agreement that defines Microsoft’s participation in OpenAI is a reason for dispute. Microsoft wants more. The central debate is what participation Microsoft will have if Openai becomes a profit company. According to the WSJ, Microsoft is asking for a greater participation than Openai is willing to give it. If OpenAi does not complete your conversion before the end of the year, It takes a risk to lose 20,000 million dollars. Dangerous accusations. According to sources close to these companies, Openai managers They have accused Microsoft of anticompetitive behavior during his business alliance. Thus, while in Openai they claim that Microsoft did not offer all the computing capacity he could, In Microsoft they protested Because Openai did not give access to their most advanced models quick enough. New girlfriend. Openai soon began to look alternatives and new brides. He found one that has in fact promised much more than Microsoft gave Openai. It’s about softbankwhich will theoretically invest 40,000 million dollars in Sam Altman’s company and will contribute to Gigantic Stargate Project. On the one hand they say one thing … In a joint statement cited in WSJ, those responsible for Microsoft and Openai pointed out that “we have a long -term productive alliance that has offered incredible AI tools for all. Negotiations continue their course and we are optimistic when continuing to create things together in the future.” … but on the other they do another. OpenAI intends to close the acquisition of Windsurf for 3,000 million dollars. However, the agreement with OpenAI indicates that Microsoft has access to all the intellectual property of Openai. And the problem is that the latter does not want Microsoft to have access to Windsurf’s intellectual property. They already have Github Copilot, and it seems that in Openai they are not willing to make Microsoft take advantage of that acquisition to improve their own platform. And meanwhile, they compete more and more. Microsoft has access to OpenAi models, but also Ear money Every time someone uses chatgpt. Sam Altman’s company continues to benefit from the gigantic infrastructure of Azure and his computing capacity. And yet, both have been taking steps to “decouple”. Microsoft continues to work In its own AI models —Phi 4 continues to progress – for example, and OpenAi is still looking for new partners And he is drilling Even with Google to also be able to take advantage of its cloud infrastructure. In Xataka | The Microsoft Agreement with OpenAI was just a first step. What they want (probably) is to get rid of them

There is a new Xbox on the horizon. Microsoft confirms that it works in new generation hardware and leaves a key advance

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The debate on the future of consoles has not stopped growing. With the rise of the cloud game and the advance of mobile devices, more and more voices wonder if it makes sense to continue betting on consoles as we know them. But Microsoft is clear: Consoles are still key. And not any console, but the one that is called to star in its greatest technical jump to date. Redmond’s company He already advanced it in February 2024. Now has confirmed it: It is working on a new generation of Xbox. And it doesn’t come alone. As announced by Sarah Bond, president of Xbox, the next console will re -support AMD to shape her hardware. The collaboration is not new: both the Xbox Series x like the Xbox Series s They integrate chips designed next to AMD. So does the PlayStation 5. Something that is new is the scope of the alliance. Bond speaks of a “multiannual strategic collaboration” focused on joint silicon development for a “device portfolio, including our next -generation Xbox consoles, both In your living room as in your hands“It is precisely that last sentence,” in your hands “, the one that raises expectation. Microsoft continues to bet on hardware Confirmation comes just after Microsoft announced New Xbox Ally devices in collaboration with Asus. They will arrive at the end of this year with a new Xbox experience integrated in Windows, which will also allow other platforms such as Steam. Everything indicates that Microsoft wants to replicate this approach in its next generation of consoles. One of the great unknowns that overwhelmed this new stage was what would happen to the current game library. Microsoft wanted to clear doubts as soon as possible: the new Xbox generation will be Compatible with previous titles. This has been confirmed by Sarah Bond, who says that the bet not only happens to offer a more powerful console, but also to maintain the continuity of what we already have. Microsoft’s message is not limited to a traditional console. In Bond’s words, it is about building a “game platform that always accompanies you”, regardless of the device. The next Xbox generation is developing with that idea in mind: to offer a coherent experience both in the room and in mobility, from a traditional console to a laptop, through the PC and the cloud. This vision is also reflected in the alliance with AMD, focused on bringing silicon to a new level. The objective: to improve visual quality, enhance immersion and take advantage of artificial intelligence to enrich the game experience. Another of the most striking messages of Microsoft’s intervention has to do with the distribution model. “We want to offer an Xbox experience that is not tied to a single store or a single device,” says Bond. Although there are no concrete details, greater freedom in the choice of platforms is good news for users. Images | Xbox In Xataka | There are possibilities for Switch 2 to spray a PlayStation 4. but Nintendo sales record has to supply the supply

Apple has chosen to be the Microsoft of the 90s. They are good and bad news at the same time

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They are late for the AI ​​revolution, but compensate Apple Intelligence in Invisible and indispensable infrastructure. There was a particularly revealing moment in the Keynote of the WWDC 2025: While the technological world lives its greatest revolution since the arrival of the Internet, Apple dedicated fifty -two seconds to talk about Apple Intelligence. The rest of the time spent talking about things such as the new telephone app or personalized funds for Imessage. Then they spent more time talking about Foundation Models and integrations, but the most explicit Apple Intelligence for the user was relegated. It is as if in 1996, in the middle of the Internet explosion, Microsoft had focused its Keynote on improving the Windows Paint and lonely. The analogy is not accidental because Apple is repeating part of the Microsoft strategy of the nineties: Arrive late to a technological revolution and compensate with deep integration what they lack in pure innovation. When the Internet began to change the world, Microsoft did not create the best browser, protocols or web servers. But Internet integrated so deeply in Windows that it became impossible to avoid. They did not lead that technology, but made it indispensable within their territory. Apple is executing the same pattern, although with a nuance of the size of Alicante: they have developed their own models for Apple Intelligence. And now they translate into new specific functions: Machine translation. Calling spam. Personalized sports motivation. Your Foundation Models gives developers direct access to that local intelligence. But when you need real conversation, complex reasoning, advanced creativity … there they turn to Chatgpt. The Current Siri Without Openai remains the usual: appropriate for basic commands, but it is lost as soon as you leave the script. For the conversational and productive jump that defines this era, Apple depends on others. Your strategy is intelligent: Controlling the everyday and routine where integration matters more than gross power. Subcontracting the advanced where they still cannot compete. They do not sell as a product, but make it a kind of digital oxygen. You breathe it without realizing it. Google, Openai or Anthropic compete to create the best chatbot and surround it with functions that underpin it. Apple opts to integrate intelligence in each basic interaction of its devices. You do not need to open chatgpt to translate a message, it simply occurs. You don’t look for an app to filter spam calls, your iPhone takes care of that. It is the difference between selling electricity and selling appliances that work with electricity. Amazon executed a similar strategy when he arrived late to the conversational. They cannot compete with chatgpt in headlines, but they are making Its AI is the easiest option for companies that already live in AWS. They do not define the future of AI, but they do domesticate it within the infrastructure they live. The problem is that This defensive strategy comes with expiration date. The Microsoft of the nineties had serious problems when it lost the train that took him from the PC to the mobile. His domain by integration evaporated as soon as the dominant platform changed. Apple did manage to reinvent himself with the iPhone and with the Wearablebut AI is moving much faster than previous transitions. The PC Revolution → Mobile took a decade, the AI ​​revolution is happening in less than a five years. Apple Silicon took another decade of internal development to Apple. To lead the conversational that defines this era they would need a similar investment in research. The question is if they are ten years old. The window closes every time Openai presents a more capable modelevery time Google Integra Gemini more deeply in Androidevery moment they lose defining what the conversational means for the end user. Apple, for the moment, is playing the perfect letter for the short term. Its integration is superior, its most credible privacy, its most polished experience. They control infrastructure and experience, but they subcontract the intelligence that really differentiates this era from all the above. It’s like perfectly controlling iPhone’s hardware but depending on Google for apps that people really want to use. And this is especially paradoxical coming from Apple, A company that has invested decades and billions in controlling fundamental technologies: They developed their own operating systems so as not to depend on Microsoft or Google. They created Apple Silicon not to depend on the cycles and limitations of Intel. They are developing their own modems so as not to depend on Qualcomm and The C1 already debuted with the iPhone 16E. Apple understands better than anyone who controls base technologies controls the future. But with the generative AI they have chosen to be the best integrators instead of competing frontally for creating the best models in the world. It is a conscious resignation to that ‘big’ competition that defines the technological ages. “ Apple Intelligence works, and it works better the less explicit it is. It shines in the subtle, in the rear layer. But the history of technology teaches us that defensive strategies have limits. Microsoft dominated the nineties with superior integration, until a platform came where that integration no longer matters. The question is not whether Apple can continue to be the best integrator of others. The question is yes, when the redefine completely how we interact with technology, it will be enough to have been the perfect host of a revolution that others wrote. In Xataka | Four AI companies are monopolizing the intellectual future of humanity. They are not good news Outstanding image | Apple

How Microsoft managed to make hospitals, trains and elevators trapped in Windows

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This year 50 years of a historical moment were completed. On April 4, 1975, two young people who responded to the name of Bill Gates and Paul Allen gave life to the one who was going to be one of the greatest software empires in history: Microsoft. We counted for such a marked date that after five decades, the amazing thing was not that it continued to exist, but to continue being so relevant. Well, here is a story that perfectly summarizes what Gates and Allen began … and why they have money for punishment. Digital eternity. The story was recovered this weekend The BBC. The British media told that, despite the unstoppable advance of technology, there is still a surprising portion of the modern planet that continues to work thanks to equipment that execute Microsoft operating systems launched decades ago. From elevators in New York hospitals that still use Windows XP to German trains that They require expert technicians In Windows 3.11 and MS-DOS, the Microsoft software legacy not only survives: it is deeply rooted in the critical infrastructures of the day to day. In other words: although the company has turned its Investments in artificial intelligence Like your new future betthe present is full of echoes of its past, with machines that literally are still starting after 20 or 30 years. A phenomenon that reveals two things: the durability and stability of certain ancient systems … and the enormous cost and complexity of replacing them, especially in sectors where the functional prima on the modern. The paradox of obsolete efficiency. But there is much more, of course. For ATMs, Industrial printersmetropolitan trains or hospital systems, changing operating system is not as simple as clicking “update.” It requires rewriting proprietary software, updating specialized hardware and complying with safety and compatibility regulations. The result is that many institutions continue to depend on officially abandoned technologieslike Windows NT or Windows 2000. Even in government contexts, such as the Department of Venarians of the United States, medical records They are managed About a digital architecture that was born in 1985with textual interfaces that demand commands in capital letters and complete routes of files. This persistence not only reflects a form of institutional inertia, but also a business strategy. Microsoft (Gates and Allen) had a “visionary” thought from the point of view of business: allowing users to continue using existing hardware, but selling licenses Instead of imposing obsolescence, to Difference of, for example, Applewhich promoted total renewal. The invisible trap. The human cost of maintaining these systems is also tangible. The BBC explained it With cases of professionals such as psychiatrist Eric Zabriskie, who recounts whole days conditioned by the start of machines that took 15 minutes to turn on, or artisans such as Scott Carlson, who depend on CNCS that only work with Windows XP (despite the frequent failures). This situation generates a dependency class Sordaone in which systems are still alive not by nostalgia, but by necessity. For many, the most worrying is the structural fragility that implies: critical infrastructure depend on technologies for which they already There is no technical supportneither developers available, nor security patches against cyber threats. In other cases, as in the RSan Francisco Railway Edeach day continues to start inserting a floppy disk To load a two system. Yes, the image is anachronistic, But real. Archeology of the present. Of course, not everyone sees the situation with resignation. Some, such as the researcher Dene Grigar, have assumed the conservation of these systems as an art form and cultural archive. In his Electronic Literature Laboratory At Washington State University, it keeps operational 61 Ancient computersfrom the 70s to the early 2000s, to preserve pioneer digital works that depend on original hardware and software to be experienced as conceived. In his opinion, modern emulators cannot capture the complete experience of interactive and participatory works that defined the beginnings of the digital narrative. Your collection includes From video games until Instagram zinesall kept carefully museum. The only thing missing, counts, is a machine capable of reading five -inch floppy disks. Immortal empire. The summary is that the longevity of Windows systems is not accidental. In the background it is deeply linked to that commercial philosophy focused on customer flexibility: allow large and small organizations to continue using their old computers without forcing them to disruptive technological leaps. Thus, Windows has not only been a productivity tool, but has become a kind of Invisible layer of modern civilization. A paradox too, since while Microsoft looks at the future with His commitment to AIa good part of the world still lives within the ecosystem that the company built decades ago. As summed up in the BBC Developer M. Scott Ford, “Microsoft is simply something you are trapped.” The longevity of their past systems is testimony to their domain and business approach: allowing users to continue using old equipment while paying licenses, a strategy that, decades later, still maintains alive technological ghosts of the past. A kind of Ctrl+Alt+Supr Eternal That, like Lee Vensel saidProfessor of Virginia Tech, “makes Windows the final infrastructure, and that’s why Bill Gates is so rich.” Image | Armartinell, Charis Tsevis In Xataka | 50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant In Xataka | Bill Gates has told how he made Microsoft into the giant that is now: “I focused my life only on a single job”

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