The PC market is mortally wounded because of RAM. Excellent news for Apple’s plans
If there was something missing from Apple’s catalog, it was undoubtedly the cheap MacBook. The non-Pro MacBook died a long time ago, the last attempt at a MacBook without a surname did not work and that role of “affordable” laptop fell into the Macbook Air. That laptop was still missing to stand up to the 800-900 euro market that Windows dominated at will and it turns out that Apple had the answer at home: the iPhone. Its processor, rather. Because that’s what he is macbook neo: the guts of a iPhone 16 Pro in a laptop chassis. In our analysis We lowered a bit what was being said about the MacBook neo, but pointing out that it was not only a very interesting device for a wide range of users, but a blow to the PC market. This is something that Apple does not want to miss and it seems that they have bent MacBook neo orders. However, they now face the “neo dilemma.” Stop or pay more, the neo dilemma To no one’s surprise, The MacBook neo worked like a charm in its first week. 699 euros for a perfect laptop for students, or for those of us who want a second computer, is an option that is difficult to reject. Because there are cheap laptops, but not with these battery features, system speed and, above all, build quality. For find something similar in Windows You have to go to more expensive models. In the midst of a memory crisis, furthermore, those 699 euros for the basic version seemed even more appealing. And it seems like Apple expected it to do well in the market, but maybe not so well. Tim Culpan is a former Bloomberg reporter, based in Taiwan and has a very interesting newsletter. Most importantly, you have some sources at the heart of the factories that produce components for these equipment. On your speaker, Blame point that Apple had planned a total shipment of between five and six million MacBook neo. Tim Cook described the reception of the laptop as “a demand through the roof”, showing himself very satisfied with its performance, and Apple was at a time when it had to take a decision to ensure the future of the device. The reason is that this laptop uses A18 Pro chips… different. They are the processors of the iPhone 16 Probut they were not suitable for the high standards of the iPhone. In this case, it implies that instead of six GPU cores, they had five. This happens with many other processors that are renamed or derived from more affordable products. They had a lot due to leftover shipments and they converted them into the guts of the laptop. These processors were practically “free” for Apple, but now Culpan points out that those in Cupertino had to decide whether to let the inventory run out or ask TSMC to manufacture a new batch. They have chosen the second. in a new publicationCulpan claims that Apple now aims to have a base of 10 million unitsdouble that initial forecast. But of course, ordering TSMC to manufacture a new batch of A18 Pro would mean having to pay a significantly higher price to build the laptop. This would greatly narrow the profit margin they have per unit sold. Although Apple to be TSMC’s second customerthe Taiwanese foundry does not work for free, obviously. A few days ago, Tim Cook pointed out to investors that Apple had been able to avoid the first wave of the RAM crisis due to the amount of stock accumulated, but that is over. After loading memory options both from Mac Studio as of Mac Miniit is evident that not even Apple is untouchable. Here, Culpan points to two scenarios. One is to eliminate the basic option of 256 GB of memory, which costs 699 euros, leaving only the 512 GB option for 799 euros. It would be the move they have already made with other products. The second letter is raise the price of both optionsbut giving some extra to “compensate”, such as extended free storage in the cloud for a period of time. We have already seen this strategy in the PC segment. The problem is that it doesn’t just increase the memory. Aluminum is also increasing and, no matter how little it increases, anything that increases the cost of a manufactured unit is something that will have an impact on the sales price. And there is another question. Since the MacBook neo was being manufactured with those A18 Pros that were not the best, when ordering a new batch you enter a scenario in which it is possible that the new MacBook neo are “better” than the ones we had until now. Simply because they have all six GPU cores intact. TSMC is not going to make them limited on purpose. Apple has the option of software limit one of the GPU coresbut in the end that is the least of the company’s problems at the moment. All components, including processors, have increased in price since the initial order a few months ago. If we are seeing something in the industry, it is that, in case it was not already clear, It is the user who ‘eats’ the problems either due to price increases or due to the impossibility of acquiring products because they simply do not exist. And something that we are also observing is that Apple is in that “neo dilemma” because they are seeing that the consequences of launching a product with an attractive price and a good value on a daily basis translates into they take it away like hot cakes. And all this within the context of the brutal component crisis that we are experiencing. In Xataka | Tim Cook optimized factories and processes, John Ternus builds things: what we can expect from the “new Apple”