Second-hand homes were one of the last refuges on the market. Now they are becoming a luxury

When the real estate market gets tight, prices skyrocket and the imbalance between supply and demand worsens, one thing happens: buyers lose the few refuges they had left. In Madrid for example the ‘plan B’ Looking for a house on the outskirts, in towns like Alcobendas, Móstoles or Getafe, is becoming less and less ‘plan B’ due to the rising cost of m2 throughout the community. Another refuge that offers less and less consolation is the second-hand market, where prices are already rising faster than in the newly built housing segment. In fact, used homes are getting more expensive. faster than what happened in 2007, before the bubble burst. What has happened? That the ‘used’ housing market is increasingly tense. It is something that anyone looking for a home has probably experienced firsthand, but it is much better understood when consulting the latest statistics of the INE. They show how in a bullish scenario, marked by the general rise of prices, second-hand housing is becoming more expensive at a faster rate than brand new properties. Annual IPV rate. Total housing, new and second-hand. Percentage. What does that mean? As a good graph says more than a long explanation, the phenomenon is better understood with the infographic above, work of the INE itself. In it we basically see the evolution throughout the last months of the House Price Index (IPV), an indicator that tells us about variations in the cost of houses. If we talk about the general residential market, the IPV grew by 12.9% during the first quarter of 2026, but things change when we take out the magnifying glass and look at the differences between new and used homes. In the first case, that of brand new homes, prices at the start of the year increased by 9.1% compared to the same period in 2025. If we talk about second-hand properties, that percentage is however much higher: 13.5%. Does that mean used apartments are more expensive than new ones? No. It shows us that its market is overheating at a faster rate. And that in turn gives us a clue about where the market is tense. Can the focus be expanded? Yes. The increase in the price of the second-hand market is also clearer when we compare quarters instead of years or if we take a map of Spain and look at the different communities. In fact, there is only one where the price of new homes has risen faster than that of used homes during the first quarter of the year: the Canary Islands. In the country’s other archipelago, the Balearic Islands, the ‘photo’ is diametrically opposite. There the price of new homes rose by 2.5%, used homes by 15%. Territory Second-hand IPV 1st Q 2007 (%) Second-hand IPV 1st Q 2026 (%) National 13.0 13.5 Andalusia 15.4 13.6 Aragon 9.9 16.4 Asturias 16.4 14.8 Balearics 13.9 15.0 Canary Islands 14.2 10.6 Cantabria 12.6 14.5 Castile and León 11.6 15.8 Castile-La Mancha 15.7 11.6 Catalonia 11.6 10.8 Valencian Community 15.1 14.9 Estremadura 13.4 12.4 Galicia 13.2 14.1 Community of Madrid 11.5 14.7 Murcia Region 15.1 16.3 Navarre 11.2 12.8 the Basque Country 12.7 11.4 Rioja 9.9 15.3 What was happening in 2007? When we talk about the residential market and price increases, it is inevitable to think about 2007 because at that time Spain was immersed in an upward spiral that led to the bursting of the bubble. one year later. At that time (first quarter of 2007) the general IPV was slightly higher than now (13.1% compared to the 12.9% with which 2026 started), but new and used housing became more expensive at almost the same speed. Not today. What’s more, used properties are appreciating faster than 19 years ago. It is an important observation because it reflects the reality they live almost a dozen of communities in Spain, in which used properties are becoming more expensive today than in the run-up to the brick 2008. It occurs in the Balearic Islands, Cantabria, Castilla y León, Galicia, Madrid, Murcia, Navarra and La Rioja, although the clearest case is Aragon. There the IPV of used homes was 9.9% at the beginning of 2007. Now that indicator has shot up to 16.4%. Are there more sources? Yes. The Ministry of Housing provides another study on the subject that is interesting. Every so often the department headed by Isabel Rodríguez publishes a report on appraisals and, although it does not differentiate between new and second-hand houses, it does differ due to their age: it distinguishes between those on the free market that are less than five years old and those that are older than that age, so it is likely that they have had several owners. This classification gives a very similar reading. During the first quarter of 2026, the appraised value of homes less than five years old (completed in 2021 at the latest) stood at €2,685.2 per m2, 12.8% more than during the same period in 2025. Older homes were appraised at €2,303.8/m2, but their rate of increase was also higher, around 13.8%. What are the causes? To understand the data from the INE or the Ministry of Housing, several keys must be taken into account. One, fundamental one, is the shortage of new construction, which remains at levels much lower than those managed by the sector at the beginning of the 2000s. In 2025 the housing stock barely added 94,800 properties more and, although in the last months of the year they began another 34,200 (free housing), the truth is that Spain continues creating new homes much more speed of what raises new buildings. The result: a deficit that the Bank of Spain estimates at 750,000 houses. For reference, of the 700,000 operations closed last year, eight out of ten (78.1%) featured second-hand properties. Meanwhile, the stock of new houses fell by about 6%. “Second-hand housing continues to gain value steadily, reflecting that demand continues to look for opportunities in any type due to the shortage … Read more

Wallapop believed it had conquered the second-hand market in Spain. Until Vinted appeared

Wallapop, formerly known as Fleapster. Wallapop It was founded on May 23, 2013 in Barcelona with that name that referred to the famous “flea markets”. Its promoters, Agustín Gómez, Gerard Olivé and Miguel Vicente, started with the support of the Antai Venture Builder accelerator and an initial catalog that they had obtained by shopping at flea markets. The app was designed to meet someone nearby and do the exchange in person, so geolocation was essential for this first version. The team understood a couple of ideas that gave the app a definitive boost: sending a sofa from Seville to Vigo is a pain, and trust between buyers and sellers grows when the seller is three streets away. To make themselves known, they gave part of the company to Atresmedia in exchange for television advertising space. The result was a campaign that turned “Walla!” into a recognizable catchphrase before anyone knew quite what it meant. Vinted, the power of moving. Vinted has five more years of history. Milda Mitkute ​​founded it in 2008 in Vilnius, Lithuaniawhen I was 22 years old and needed to get rid of more than a hundred clothes before moving. At a party he met Justas Janauskas, a computer engineer who built the first version of the site in ten days. The original name was manodrabuziai.l (“second-hand clothes” in Lithuanian) and in the first version they forgot to include a buy button. The platform expanded to Germany the following year, under the name Kleiderkreiseland did not arrive in Spain until many years laterwhen Wallapop already dominated the local market. Differences in use. The most visible difference between both platforms, and the one that most influences the behavior of their users, is who assumes the costs of the transaction. At Vinted the seller does not pay commission. Publish, sell and receive the full price in your wallet. The buyer assumes a protection fee of 0.70 fixed euros plus 5% of the price of the item, which covers incident management and payment retention until confirmation of receipt. Vinted eliminated seller fees in 2023. At Wallapop, in-person sales have no commission, which for bulky or high-priced items is more profitable for the seller. When Wallapop Envoys is used (the logistics service integrated into the app, which generated 74 million euros in 2024) the platform applies a management fee of around 10% of the sales price. There is also a second way of monetization for the platform, which has grown strongly: visibility services that give more relevance to an ad. generated 22 million euros in 2024, 27.6% more than in 2023. An important income for Wallapop, since it represents money for the platform regardless of whether the sale closes. The figures. Let’s look at some figures from 2024 and 2025 that allow us to trace the real state of each company. Vinted closed 2024 with 813 million euros in revenue36% more than the previous year, and a net profit of 76.7 million, which represents an increase of 330% compared to 2023, its first positive year. In 2025, Revenues rose to 1.1 billion (+38%). Net profit, however, fell 19% that year to 62 million due to spending on the expansion of Vinted Go to Spain and Portugal and the launch of Vinted Pay. Wallapop, for its part, closed 2024 with 101 million in revenue (+13%)consolidated losses of 25 million and the first break-even operating in the Spanish market since its foundation. In an average year, platform users generate sales of between 2,000 and 2,500 million euros, according to the company itself. Since 2013 it has accumulated more than 120 million euros in lossesalthough the trend is for a sustained reduction in those red numbers. Enter Korea. This same year, Naver, South Korea’s largest technology company, completed in January 2026 the acquisition of 100% of the company in an operation valued at 600 million euros. The transaction makes Wallapop the European spearhead of Naver in the recommercejoining Poshmark, which already performs these functions in the US and which the Korean group bought in 2023. The CEO of Naver Europe, Seokjoo Han, declared in Barcelona that the group intends to use the city as a base to expand into more European cities, relying on the parent company’s capabilities in artificial intelligence and search. Southern Europe: here we are. What is happening right now in Spain is the clearest reflection of the evolution of the sector. The trade in reused items in Spain reached a volume of 13.8 billion euros annually by 2025equivalent to 0.86% of the national GDP. It is a market that has been growing at a faster rate than general consumption for years, driven by inflation since 2021. Vinted has responded to this situation with the launch of Vinted Go in 2025. The company already operates this network in five markets (Belgium, France, the Netherlands, Portugal and Spain), following the leap that Wallapop made some time ago from being a second-hand app to having a delivery infrastructure (although Vinted has its own logistics operator and Wallapop works with InPost). Wallapop, meanwhile, has been expanding its catalog beyond household objects for years. The engine is one of the categories where it maintains leadership in Spain. And the entry of Naver introduces the possibility of technological improvements in search and personalization that until now were out of reach. Both are getting closer to their rival as time goes by: Vinted is becoming less specialized in clothing, Wallapop is becoming more technological. A final and personal appreciation. Without this implying tipping the balance towards one of the two apps (which is not the purpose of this article), I would like to express my personal experience, linked to my long career selling items especially related to leisure (books, comics, movies, video games). For some time I have noticed how Vinted, which just a couple of years ago did not allow you to buy much beyond clothing, has made a very notable leap towards collecting: its presence in … Read more

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