This is how he is making his leap towards premium

There are conversations that are worth more than statements. Nelly de Navia He has been directing Xiaomi’s marketing in Spain for years, which is not just any market for the company: it is its European laboratory, the place where it tests how far it can stretch its identity before exporting the experiment to the rest of the continent. Europe is, in turn, a very special continent: it is its large international market and its premium sales opportunity since the United States continues to be impossible for the orange brand. Nelly and I sat down to talk during the MWC in Barcelona, ​​in the noble area of ​​the stand of Xiaomi, and what he said draws more clearly than any official presentation the exact moment in which the brand is. With a 17Ultra of 1,500 euros and a Leica Leitzphone to 2,000, I asked him how much weight the intention of raising image versus selling volume had in the strategy with those products. “Now we’re maybe 60/40,” Nelly said. 60% dedicated to building aspiration. 40% dedicated to moving units. For a brand that was born with volume as the only argument, that proportion is a statement of intent as striking as the hypercar parked in the stand that will never reach production. The twist has also changed the language. “I’m not talking to you about specifications anymore,” De Navia said. “I make it more aspirational, more experiential.” A leap that has been notable for some time. For years, Xiaomi sold in the language of engineers: megapixels, milliamps, gigahertz… and price, of course. It was the language of bargainwhich allowed the buyer to justify himself rationally. “My Xiaomi does the same thing in half” was a meme-phrase that defined a stage. Now Xiaomi organizes photowalks night trips with FotoEspaña and set up immersive experiences in your showroom. It is a language more similar to that of Apple and four-figure Samsungslearned with the conscience of someone who arrives late but with Chinese determination. And there is a subtle sign that the change is serious: this year there have been no free televisions or aggressive promotions alongside the launches, such as knockdown discounts or included headphones. “The mobile phone costs what it costs because I am offering you the best technology,” he explained. “I’m not going to mess it up with a promotion.” The word chosen is not neutral: dirty. The low price, which for years was the heart of Xiaomi’s argument, has become a threat for the brand they want to build. The thing about Spain deserves its own paragraph because De Navia tells it with a frankness that is unusual in the sector. “We use Spain at Xiaomi as a gateway, as a market to try new things.” The white range (washing machines, refrigerators, air conditioners…) was tested here before expanding because there were doubts about whether it would work in a country like Germany, more conservative with its brands, with strong national manufacturers and with purchasing power that takes the quality-price factor out of the equation. Spanish consumers, loyal since the days of the Redmi at 150 euros, are the testing ground where Xiaomi measures how far it can stretch its identity without breaking it. It is a compliment with nuances: the market that was a natural starting point for a price brand is now the first guinea pig of a brand that wants to be something else. The underlying identity conflict, however, does not disappear no matter how much the language changes. Redmi and Poco are still, in De Navia’s words, where the real volume is. The total ecosystem that Xiaomi is building (from mobile to home to car) requires both worlds to coexist without one contaminating the other, and managing that coexistence is probably the most complex challenge that the brand faces. “Many users have continued this path hand in hand,” he said about those who have been with Xiaomi for years since its cheap beginnings and continue walking alongside them. But attracting the buyer who never considered it precisely because it was cheap is a different, slower and more expensive task. And they are there. There is one answer that explains it better than any other. I asked him What KPIs will she look at in three months to determine if the 17 Ultra has been a success?. He did not say market share in premium or units sold of the Ultra, which are the most obvious answers. He said: “I think it’s going to be the effect it has on the T.” The T series, which Xiaomi will launch a few months later at more affordable prices, is where there is a greater volume. The Ultra exists, in part, so that when the T arrives people will have already recalibrated what they expect from Xiaomi. It’s exactly the same logic as Vision GT (behind Nelly in the photo that crowns this article) applied to mobile phones: the unattainable product as a lever to sell the product that you will buy. Luxury as a commercial argument for what is not luxury. Back to big brother, eol Xiaomi 17 Ultra It is a beast that at no time appeals to quality-price or to give you “the same or almost the same” as an iPhone or a Galaxy at half the price. Its price is the same or even higher because effectively Xiaomi is convinced that it is delivering something superior. After testing the Xiaomi 17 Ultra these days, it is impossible not to think that it has things that its range rivals do not have. Their cameras are on another level. Luxury works by accumulation of credibility. And that accumulation has no shortcuts, no matter how much the stand of the MWC try it. In Xataka | Leica is teaching Xiaomi everything it knows: when the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xataka

Samsung Galaxy Z TriFold, first impressions. Samsung’s most ambitious leap in foldables has fine print

Imagine carrying a cell phone in your pocket that can transform into a 10-inch tablet when you fully deploy it. That is the promise of Samsung Galaxy Z TriFoldan idea that was already on the table and that really makes sense as soon as you have it in front of you. Closed, it behaves like a bar format phone with a 6.5-inch screen, something familiar and relatively comfortable, but just start opening it to understand that the South Korean company wanted to go one step further. I think it’s not just about gaining inches, but about materializing a complex idea. After the initial impact, my first reading of the Galaxy Z TriFold is that of a device that surprises with its degree of maturity within a still young category. It is noticeable that Samsung has focused on the solidity of the whole, on how the pieces are assembled and on conveying a certain confidence when handling it, something that, as my colleague Javier Lacort commented in 2024, has not always been evident. Before moving forward, it is worth remembering that we are dealing with first impressions, they are clear sensations, open questions, but without a thorough approval in search of definitive conclusions. Samsung Galaxy Z Trifold technical sheet Samsung Galaxy Z TriFold dimensions and weight Folded: 159.2 x 75.0 x 12.9 mm Unfolded: 159.2 x 214.1 x 3.9 mm (screen with SIM tray) / 4.2 mm (center screen) / 4.0 mm (screen with side button) 309 grams indoor screen Dynamic AMOLED 2X 10 inches 2160×1584 269 ​​ppi 1600 nits peak brightness 120Hz (adaptive) outdoor screen Dynamic AMOLED 2X 6.5 inches 2520 x 1080, 21:9 422 ppi 2600 nits peak brightness 120 Hz (adaptive) processor Snapdragon 8 Elite for Galaxy (3nm) memory and storage 16 GB of memory with 1 TB of internal storage 16 GB of memory with 512 GB of internal storage Not compatible with microSD rear camera 12 MP Ultra Wide Angle, Dual Pixel AF, F2.2, 1.4 μm, 120° 200 MP wide angle, autofocus, OIS, F1.7, 85˚, 2x optical quality zoom 10 MP PDAF telephoto, OIS, F2.4, 1.0 μm, 36˚, 3x optical zoom, up to 30x digital zoom front camera 10 MP F2.2, 1.12 μm, 85˚ selfie (outdoor screen) 10 MP F2.2, 1.12 μm, 100˚ selfie (indoor screen) battery and charging 5,600 mAh QC2.0 and AFC connectivity 5G LTE Wi-Fi 7 Bluetooth 5.4 operating system Android 16 One UI 8 others IP48 resistance price From 3,594,000 won The promise of a 10-inch tablet, and the price you pay for it To fully understand what this Galaxy Z TriFold proposes, we must stop at its physical approach. We are not looking at a conventional folding device, but rather a device with three panels and two folds that only supports two real ways of use: closed, like a phone, or completely open, “like a 10-inch tablet.” Unlike the approach we have seen in the Huawei Matewhere it is possible to use the device partially deployed with two active panels, there is no middle ground here. When you use it unfolded and the interior screen becomes the center of the experience, the TriFold begins to justify its approach. We are talking about a 10-inch Dynamic AMOLED 2X panel with 2160 x 1584 resolution, 120 Hz and a density of 269 ppi, figures that explain why it feels so visually solid indoors. My contact with the device has been in the Samsung offices, in the evening and with artificial light, and in that context the experience has been excellent, with vivid colors and constant fluidity. It is true that the maximum brightness of the interior panel is 1600 nits, compared to 2600 nits for the exterior screen, but I have not had the opportunity to test it outdoors. When you leave content consumption, the TriFold lets itself be loved in multitasking scenarios. The screen offers real margin to maintain multiple applications open at the same time without the experience feeling limited, something that marks a distance from smaller folding products. Everything is more comfortable and less compressed, and the whole thing conveys a sense of order that is appreciated. It also seems relevant to me that it allows executing Samsung DeX directly on the screen itself, without an external monitor, because it reinforces your productivity focus. Now, in the hand, the Galaxy Z TriFold makes it clear from the first moment that it is not a light or discreet device when closed. With its 309 grams and a thickness of 12.9 mm when folded, it feels powerful, even more than one would expect when reading the technical sheet. That said, it is also worth putting it in perspective, because in numbers it does not go to the most extreme part of what we have seen in first generation folding devices. Opened, the perception changes noticeably, the weight is better distributed and the whole is surprisingly manageable for a 10-inch screen. One of the elements that caught my attention during the test was the way in which the TriFold manages its own folding. It is not just a question of hinges, but of how the device conditions the user’s gesture to protect itself. The route is clearly defined and if you try to close it incorrectly, the phone responds with a vibration and a warning on the screen that tells you not to continue there, something that reinforces the feeling of being in front of a product designed to avoid errors. Although the interior screen is the TriFold’s great attraction, it is also its most delicate part. When unfolded, the two folds are there and are part of the experience, although not in an intrusive way. It is not something that is constantly obvious and, in many moments, you can forget about them, but when you change the angle or the light hits it in a certain way they appear. In my case, for years the folds have bothered me a lot in folding ones, but over time I have learned to … Read more

In the midst of the RAM memory crisis, Samsung takes a leap with its HBM4 memory. It does not imply good news for the pocket

We are in full RAM price crisis. The industry is a cake that three large producers share and the data centers and the artificial intelligence They want to eat the whole cake. Samsung is one of the companies that manufactures memory for consumption and data centersand will soon begin mass production of its latest broadband memory chips: the HBM4. Don’t throw the bells in the air too soon. HBM4. This technology represents a crucial advance in stacked memories. Its density allows double the bandwidth, key to transmitting more data per second, but they are also up to 40% more energy efficient than HBM3. In short: they consume less energy and have fewer bottlenecks, which translates into an improvement in data processing. Industry sources point out that Samsung will use the 10-nanometer D1c manufacturing process for the matrix of these HBM4 memorieswith an internal structure of 4 nm. It’s a more advanced process than the 12-nanometer D1b from its main rival, SK Hynix. In addition, it will achieve a data transfer speed of 11.7 Gbps compared to 9-10 Gbps of the current standard. Hello Nvidia. South Korean media they point that these new Samsung HBM4 modules they would have passed Nvidia certification testing and will be in february when the company starts mass manufacturing them. Where will they end up? Some to Nvidia’s new AI acceleration system, called Vera Rubinothers at the heart of Google’s seventh-generation TPUs. After these reports, the company’s shares they went up 5.3% in the Seoul market. The enemy at home. In statements To South Korean media, Samsung representatives have commented that they feel quite confident with a new product that will clear up doubts about the company’s ability to supply the demanding needs of data centers. The fifth-generation HBM3E memories were a bottleneck for the company, so major players in the AI ​​industry looked next door: SK Hynix. Also South Korean, she is the second leg of memory chip manufacturing. The third is the American Micron Technology, a considerable distance from the two South Koreans. A year ago we already told that SK Hynix had achieved enormous efficiency in the DRAM stacking process to create these HBM memories, which allowed it to be 8.8 times more efficient than Samsung or Micron and, therefore, produce more modules for an industry that never stops asking. Meanwhile, the two South Koreans were in a race for the development of the new generation HBM4, and Samsung seems to have struck the first blow. Of course, it is estimated that Hynix will also begin mass production of these new memories on the same dates. And the consumer… what? Well nothing. If you were expecting good news related to the price of RAM, it must be said that no improvements are expected. These HBM4 modules will go to Nvidia, but we recently commented that OpenAI had reached an agreement with Samsung and SK Hynix to supply with 900,000 wafers per month. It is the volume equivalent to 39% of the estimated global capacity… and only for one company. Translation? Bottleneck in the market, a manufacturing speed that may not meet that demand and more bad news for the user. We have seen that Micron has abandoned its Crucial brand for consumers in favor of RAM for data centers, and that Samsung and SK Hynix are focused on HBM4 memories en masse, although they are not used in consumer devices, implies that this is where they will focus on this lucrative AI market. In short: Samsung may be dominating the new generation of memories, but 2026 seems difficult for anyone who wants to build a PC, expand RAM of yours, buy a new mobile or even wait for good news from the Steam Machine. Image | TSMC, Google In Xataka | RAM has become so, so expensive that there are manufacturers selling computers in an unprecedented way: “pre-assembled”

It is a leap in Spanish sovereignty in spatial geopolitics

In 1989, Spain boosted its space industry. Not to go to the Moon, but to guarantee its telecommunications capacity. This is how Hispasat and its fleet of geostationary satellites offering broadcast coverage of television, radio, broadband and connectivity in remote areas. In 2023 it was decided that Hispasat would be our own Starlink. It has been a huge failure has put Hispasat in an extreme situation. But since those satellites are not going to be wasted, there is someone who has already shown interest a few months ago: Indra. And it is the key piece for the Spanish company to become one of the heavyweights of European rearmament. The slap of Hispasat. We told it a few days ago. The resounding failure of the plan that sought to place Hispasat as the alternative to starlinkwhen technologically they are two totally different things, has been the condemnation. To face the transformation, it received public funds, money that it has had to return. The figures are scary: 22 million from public aid that have flown out of the company’s coffers. It has left them shivering. Indra enters the scene. Indra is a technology group specialized in defense, aerospace and advanced digital technologies. They are focused on the military industry, but not building tanks or ships, but rather the “brain” of the systems, as well as radars, surveillance services, electronic warfare either cyber defense. For a company like this, Hispasat is candy. And at the beginning of this year we already said that Indra was very interestedlaunching a 725 million euro offer that needed regulatory approval. Now, and as we read in Europa Pressthe Council of Ministers would have already authorized the purchase of 89.68% of Hispasat by Indra for 725 million euros. With this operation, Indra would control the communications satellites, but also Hisdesat. This is the branch of Hispasat military satellitesfocused on offering encrypted and secure communications. It is key in both military and government operations. Metamorphosis. The Government of Spain controls 28% of Indra’s capital, being the company’s main shareholder, so this approval is a mere procedure. But, if Hispasat was completely absorbed, Indra would experience a metamorphosis. If space is new battlefield (something that The United States, Russia or China are pushing), Spain must be there, and would be hand in hand with Indra systems. Because this space war is not just something from science fiction or satellites with machine guns like the ones France wants (or the ones it has China with robotic arms), but something we are already seeing in Ukraine. During the war with Russia, Starlinkwhich are communications satellites, were key to offering communications and cloud services, connecting troops, fighters and drones in real time without depending on anyone else. In Leonardo’s league. It is true that the latency of the Hispasat network is greater as it is at a higher altitude, but it is a first step. Additionally, it allows Indra to be more three-dimensional. The satellite network is added to its radar and command systems division, becoming a piece with more weight in the current turbulent geopolitical board. And, although he commented that this approval from the Government was a formality, it is not empty bureaucracy, but a declaration of intentions in the direction of industrial and military sovereignty, reinforcing its position within Europe like the French Thales or the Italian Leonard. Rearmament context. In the end, everything falls within a context in which Europe is seeing that it must stop depending on external agents for its defense and services. A few months ago, The European Commission called for rearmamentand different countries have already raised their military reindustrialization strategies (some giving some ‘face’ to finance infrastructure), but in all areas we are witnessing that the European Union has lost confidence in allied countries. The war in Ukraine or the tariffs have strained the relationship with the United States, and even in the aerospace industry we are seeing that, now, Europe is taking out the credit card to stop depending on the United States or Russia to launch things into space. And this move by Indra makes the company transcend from being one that provides systems to one that plays the role of architect of European defense. Images | Zarateman, In Xataka | ESA has taken a historic step to access the Moon autonomously: Argonaut, the first European lunar module

Revolut plans to make the generational leap in Spain: assault private banking

Revolut is looking for private banking professionals in Spain to build its high net worth division from scratch. The project is in the initial phase, but talks have already begun, according to Expansion. It is the first serious move by the British neobank in a segment traditionally reserved for traditional banking. Why is it important. The bank intends to compete with the leaders of this sector, Santander and CaixaBankwho control more than 35% of the large fortune market in Spain. It is not a minor battle: Santander manages 195,000 million in assets of patrimonial clients. CaixaBank exceeds 181,000 million. Revolut wants to convince these customers to abandon decades of banking relationships for a mobile app. The context. Interest rates have normalized in Europe and banks need to compensate with fees for what they lose in margins. Private banking is the perfect business: High profitability. Less price sensitive customers. Lasting relationships. That is why everyone wants to enter or grow in this segment. Revolut is late to the banquet, but if anyone can offer a different menu, it’s them. Between the lines. Until now, Revolut has been the bank of millennials and generation Z. Young people who exchange currencies to travel, invest in cryptocurrencies, value the absence of commissions and digital agility. Now he wants to manage his parents’ assets. It is a logical but complex leap: going from being the youth alternative to becoming the custodian of consolidated family fortunes. Yes, but. There is another less obvious reading. Millennials who have been with Revolut for a decade are getting older and accumulating wealth. Entrepreneurs who have sold companies. Professionals with consolidated careers. Investors who have multiplied capital. Revolut is not only looking for new customers, it also aims to retain those it already has before they leave for traditional banking when they need more sophisticated services. The strategic turn. Revolut founder Nik Storonsky He’s been anticipating this move for a year.. He presented it as a natural evolution: many bank clients already have high balances and need more than just a well-stocked checking account. But the reality is more pressing: Revolut needs to diversify revenue beyond transactional products (currency exchange, cards, accounts). Their model has worked for the average customer. Now look for the high value one because that’s where the real margin is. The threat. Revolut’s bet is not only technological, it is generational. The bank believes that new fortunes value agility and innovation more than dealing with a manager in a VIP office. It also relies on its young client base to mature with them, creating a natural transition into private banking. And now what. Dates, minimum equity requirements, a list of specific services to be offered by Revolut in private banking… Everything is yet to be defined. It also remains to be known whether the bank will replicate its model from other markets or adapt the offer to Spanish particularities. And, above all, it remains to be seen if it manages to sign top-level professionals willing to work in a technologically powerful brand, but without a history of large assets. In Xataka | Neobanks break 25% market share in Spain. Traditional banking is losing young customers Featured image | Revolut

NVIDIA has risen to the top for its AI data centers. Your next big leap: cars

NVIDIA has unveiled its platform Drive AGX Hyperion 10a computing and sensor system designed for any manufacturer to produce Level 4 autonomous vehicles. Uber has already signed an agreement to deploy 100,000 units across its global network starting in 2027, and Stellantis, Lucid and Mercedes-Benz have also joined the project. Why is it important. For years, autonomous driving has been a persistent promise often wrapped in marketing. NVIDIA has turned that promise into an industrial offering with standardized architecture, certified chips, and out-of-the-box simulations. It does not sell autonomous cars, but it does sell the operating system that will make them possible. The contrast. Tesla has been selling autonomy as a leap of faith for a decade, with permanent updates, its own fleet and promises of “millions of autonomous Teslas” every year. NVIDIA, on the other hand, offers an open platform where any manufacturer can plug in their hardware. Tesla wants to be an equivalent to Apple in cars. NVIDIA prefers to be something more similar to Windows. Between the lines. Automotive only accounts for NVIDIA 1.3% of its revenue, but that segment is growing faster than the rest. In any case, Uber’s announcement has no real timetable for those 100,000 units unless it has been made public. Waymo, which has been developing its robotaxis for years, is already its sixth generation and it has the financial muscle of Alphabet behind it, it barely operates 2,000 of them. There is a considerable gap between ambition and reality. The backdrop. Drive Hyperion 10 is based on two Thor chips (2,000 teraflops each), fourteen cameras, nine radars, one LiDAR and twelve ultrasonic sensors. NVIDIA has designed it with full redundancy: if a component fails, the vehicle stops safely to avoid chain errors that multiply the potential damage. Lucid will be one of the first in offering level 4 autonomous driving to individual customers and not just fleets. Its interim CEO has admitted that so far they have disappointed in terms of driving assistance. Their commitment to NVIDIA is the classic implicit recognition: it is better to buy the brain than to build it. The money trail. NVIDIA will not continue building robotaxis for now, but for now it sells infrastructure: chips, simulation software, synthetic data… And it charges for each vehicle that uses its platform. It’s a more predictable revenue model than depending on full autonomy to arrive one day. Huang, in any case, has said that that moment is near. The interesting thing is not whether he is right, but that his definition no longer depends on blind faith. It depends on regulators, certifications and industrial tests. Autonomy has ceased to be science fiction and has become an engineering problem. And those problems are solved with processes, not with promises. In Xataka | China has turned the electric car market into a crazy race. And Porsche pays for it with billion-dollar losses Featured image | Xataka

Apple has taken a step back with the iPhone 17 Pro. It was necessary to make a leap forward

Apple has just presented the iPhone 17 PROy, with him, we already have all the letters on the table in terms of high performance processors. The new iPhone sets the soc a19 pro, the Pixel 10 Pro has the G5 tensor and we already knew the Snapdragon 8 Elite of mobiles like the Samsung Galaxy S25 Ultra. Those of the apple carry generations fighting to mark the rhythm in terms of power Thanks to some chips that have less nuclei than those of the competition, but great performance both in CPU and GPU. They are also usually sparse when talking about concrete specifications, such as the frequency of these nuclei, but this year they have been overcome. They have given very few data from the A19 Pro and, nevertheless, They announce how big they are “The most powerful pro models ever created”. The funny thing is that this power of the iPhone 17 Pro can be more marked by the design of the mobile than only by the benefits of the processor itself. Because you don’t have to talk about how premium that is titanium and glass: you have to talk about aluminum. And it makes all the meaning in addition to a great enemy: the covers. THE DELIBLED MYSTERY OF THE A19 PRO Apple is a company that takes great care of communication and does not say a word higher than another without having seriously meditated. Before seeing how they are talking about the power of the new iPhone, let’s see what they wanted to teach the processor. To read something about A19 PRO, you have to go down to the middle of the terminal’s presentation page, where we can see that the soc “It offers the greatest power that an iPhone has had”. On the page characteristicsthey simply detail that it has six CPU nuclei (with two performance and four efficiency), six GPU cores with neuronal accelerators (this is the great novelty of this soc, by the way) and 16 nuclei in its ‘Neural Engine’. Same CPU nuclei and same configuration as the A18 PRO (And that the A17 PRO) and same GPU nuclei, but now each of those nuclei with a support for the locations of the AI ​​at the local level. We have not had the classic “yields x% more than the previous generation, something they detailed before. The only percentage of yield we have had is that of sustained yield 40% better. And this is what must be explained because it is not so much thanks to the A19 Pro … as the design of the iPhone 17 Pro. Steam chamber and aluminum body, performance keys On its website, Apple mentions that “thermal design innovation makes the GPU and CPU achieve up to a 40 % more constant performance“, And all” thanks to their advanced cooling technology and the unibody structure of aluminum “, which has” allowed them to create the most powerful iPhone of all time. “ In the first seconds of the presentation of this model, we saw that Apple focused on showing the new chassis of the iPhone 17 Pro: A unibody body which implies that the sides, the interior and much of what we will have in sight and between hands it has been created from one piece, and not joining several to create the body. It is something that Apple itself has already done in the past and that companies like Tesla, with her gigapressThey also use to build a chassis with the least possible number of pieces. But what attracts attention is the material: aluminum. Apple has a couple of generations selling the idea that titanium and crystal of the iPhone 15 Pro and iPhone 16 Pro It was the culmination of what we could understand as a mobile manufactured with premium materials and … do they return to aluminum after all these years? As paragraphs said: it is the decision that makes sense if they want solve a historical problem. Aluminum is a material that is used, next to copper, when creating the dissipators that we have in consoles, computers and other devices that generate heat. He is a great driver, so the heat of his chips is easily transferred to aluminum and, from there, to the environment, helping to refrigerate the circuitry. Titanium and, above all, crystal … are not great heat drivers. It depends on many factors such as alloy and thickness, but it is estimated that thermal conductivity, in watts per meter and Kelvin, of the three materials is as follows: As I say, it is a measure that depends, but w/mk above or down, it is evident that aluminum is much better dissipating the heat than the other two materials. But if the iPhone 17 pro were only aluminum, it would be uncomfortable in the hand under heavy tasks (or recording video, that there is no need to render something with the iPhone so that TEMPERATE TEMPERATE). That’s where Apple’s other great rectification comes into play: a dissipation system at the height. Last year We already saw that Apple incorporated a structure of graphite to drive the heat of the processor and distribute it better for the rear of the phone to prevent it from concentrating on a single point. It was something necessary, but we also commented that it might not be enough. Thermal strangulation tests, as evidenced: When the iPhone is demanded, it is heated and the SOC, to protect itself, enters what we know as Throttling: its frequency – and performance – low to heat less. When the iPhone returns to normal temperature, the frequency of the processor increases automatically. This generation, finally, have been given and accepted reality, incorporating a rumored steam camerawhich is one of the most advanced systems to dissipate heat. This mechanism It uses a metallic duct full of a low pressure fluid that, when changing state between liquid and vapor, transfers heat to reduce the device temperature. That is why Apple, both in the presentation … Read more

Call of Duty announces a film, with which he will make a leap to the void, going beyond the children’s audience of other adaptations

It was clear: after the successes of ‘A Minecraft movie‘ either ‘Super Mario Bros.: The movie‘We were going to see new video game adaptations. AND ‘Call of Duty‘It was one of the undisputed franchises to receive a version on the big screen. Although his announcement also involves a distancing from other projects: a more adult series, with more serious themes, and that opens new ways for what could be the next great Hollywood reef. Paramount points. The renewed Paramount, now under Skydance’s wings, is the one that will be responsible for producing this adaptation of the Activision saga, which will appear in the movie’s credits as an advisor to everything that comes out on the screen. It is a turn that is not surprising coming from the producer: one of her last great hits in cinema was’Top Gun: Maverick‘, so it has all the meaning that wants to continue exploiting the war aesthetics with a franchise settled in the past. It is not the first time that Paramount tries, however: in 2018 he already tried to put an adaptation of ‘Call of Duty’ standing with the director of ‘Sicario 2’, Stefano Sollina, on board. A lifelong fan. On this adaptation, David Ellison, CEO of Paramount, said in statements that Deadline collects “As a fan of ‘Call of Duty’ of a lifetime, this is a dream come true. From the first allied campaigns in the original ‘Call of Duty’, going through ‘Modern Warfare’ and ‘Black Ops’, I have spent countless hours playing this franchise.” And makes the inevitable comparison: “We are addressing this film with the same discipline and the same unwavering commitment to excellence that guided our work in ‘Top Gun: Maverick’, making sure that it meets the exceptionally high standards that this franchise and its fans deserve.” Good new times. Today the times in which adapting a video game were almost synonymous with guaranteed failure (at least artistic) seem. The huge software sales promoted adaptations, but gave rise to fiascos such as ‘Super Mario Bros.’ or ‘Street Fighter’ (today claimed as cult films, and both with new versions that – at least in the case of Mario – have cleaned the image of the franchises). Recall that for a while, the one who was considered a nefarious director, Uwe Boll, insisted on adapting a video game after another. Not everything is terrible. Despite the bad reputation of adaptations, we have had good films from the beginning: the first ‘Mortal Kombat’ is a great version and The ‘Resident Evil’ sagawith its ups and downs, it is full of humor, imagination and springs (and The despised 2021 adaptation It was great). ‘Silent Hill’ is remembered for its powerful macabra imagery and Lara Croft’s versions … well, they have not aged at all well but they are esteemed adventure films, and the 2018 version was very defensible. But none of that prepared us for the dump at the box office that would hit films such as those mentioned, to which successes such as ‘Sonic The Hedgehog’, ‘Uncharted’ or Pokémon movies, which we forget about them and although there is an anime through them are added, video games are part of their DNA. Adult cinema. All of them, however, have something in common: they are films oriented to children or, at most, to the family member. ‘Call of Duty’ is, therefore, a risk to which the sequelae of ‘Sonic’ are alien, for example. Paradoxically, franchise players are young and even There is an important group that is between 11 and 20. Paramount, however, may not want to escape the possibility of attracting spectators in a broader range of ages, with a more serious and violent film. If you get even more the arch of the spectators, you can have a real triumph on your hands. Header | Activision In Xataka | An urbanization was deserted in Valencia after the real estate bubble. Some geniuses have made it ‘Call of Duty’

ESA prepares for a hypersonic leap. Invictus is his letter to compete with China and the USA on extreme flights

Just a couple of decades ago, take off from a conventional track and fly five times faster than sound seemed reserved for science fiction. Today, the European Space Agency (ESA) He wants to pave that path with Invictusa Experimental hypersonic platform that could transform the way the old continent accesses space. Invictus is not a missile neither a military plane nor a vertical pitcher. It is an aircraft concept conceived to fly to Mach 5, take off horizontally and return intact to be reused. Its modular structure – you must exchange materials, motors and software – will allow to test very different configurations throughout several campaigns. We are talking about a program funded through instruments such as General support technology program (GSTP) and the Element of Technological Development (Tde) of ESA. The key is to provide Europe with its own technological base on a land dominated by the United States and China. The great enemy is not speed: it is the scoring temperature Reaching Mach 5 does not depend only on engine power. The great obstacle is thermal: friction on the fuselage raises the external temperature to Extreme levels and converts incoming oxygen into a gas that cannot be compressed or used directly. In this sense, Invictus will integrate an engine Early Hydrogen fed, whose thermal exchanger will be able to cool air at more than 1,000 ° C in dozens of milliseconds. “It will provide an invaluable opportunity to test the entire motor flow route, from air intake to the postquemor, at a real scale in an integrated aircraft,” David Perigo, chief engineer of ESA said. Technology does not start from zero. Reaction Engines developed KNOWan atmospheric-aorbital hybrid engine supported in its day by ESA. After the entry in company administration in 2024, part of its team and intellectual property went to Frazer-NASH, which now moves that know-how To Invictus. What were previously laboratory tests will be integrated for the first time into a complete and reusable aircraft, a key step towards European space aircraft. The strategic background is clear: if Invictus demonstrates its viability, Europe could move towards orbital planes capable of carrying out civil and military missions with a difficult rapid and flexibility to match conventional vertical rockets. The Consortium —frazer-NASH in front, together with Spirit Aerosystems and Cranfield University-has 12 months and 7 million euros of initial financing to deliver the complete preliminary design of the vehicle, indispensable step before programming the testing campaigns in flight. The internal calendar points to a first demonstration flight around 2031. While the United States and China compete to dominate hypersonic flight, Europe does not want to stay in the barrier. With Invictus, that spears a clear message: the continent intends to design the future access to space in its own terms. Images | THAT | Frazer-Nash In Xataka | Jeff Bezos’s space company has advanced Spacex in a key milestone to go to the moon and Mars: zero evaporation

The C929 wants to be the great leap of China in commercial aviation. For now, your heart remains in Western hands

For years, the domain of commercial sky has been in the hands of two giants: Airbus and Boeing. China wants to break that hegemony, and is willing to do it with its own name in the cabin. Comacthe China commercial aircraft corporationhe has been trying to make planes capable of competing with global references for years. First was the C919. Now, the bet is redoubled with The C929. This new model, even in a preliminary design phase, represents the most serious ambition of Beijing for placing a long -range plane on the international board. The objective is clear: to deal with heavyweights such as the Airbus A330neohe A350 or the Boeing 787 Dreamliner. And the figures accompany: capacity for about 280 passengers, an estimated autonomy of 12,000 kilometers and a design that, on paper, would allow to cover routes such as Beijing – New York. The internal deployment of C919: a discreet but strategic conquest The C919 has not conquered the global sky, but it has begun to take off within China. Since It was officially presented in 2017has gone through years of evidence, certifications and adjustments. SCMP points out thatas of June 2025, about 18 units fly domestic routes, mainly operated by airlines such as China Eastern. It may seem little, but the fact that it works only in China is not necessarily a failure. On the contrary: We talk about one of the largest aviation markets on the planet. And in that context, having its own plane capable of covering regional routes without depending on Western manufacturers is already, in itself, a strategic movement. The real commitment of Comac, however, is the C929. A plane from Width and long scope fuselage which aims to stand up to the most advanced models in the market. The project has won impulse in recent months: Air China signed an agreement To become a launch customer, and a supplier has reported that he hopes to deliver the first fuselage section in 2027. PROMOTIONAL IMAGE OF COMAC C-929 The development of C929 has a peculiar history. In the beginning, it was a joint effort with Russia. The project was then known as CR929, under the baton of a mixed company between Comac and the UAC Russian, called CRAIC (China-Russia Commercial Aircraft International Corporation). However, political tensions, the invasion of Ukraine and international sanctions on Moscow ended up forcing The dissolution of that alliance. Since 2023, Comac has moved on solo, turning C929 into an exclusively Chinese project. Comac has presented this plane highlighting several advanced technologies, including a Optimized aerodynamicsstate -of -the -art engines and integration of smart flight systems. In theory, it is a plane at the height of its western competitors. A C-919 Landing in China But there is a key detail: to fly, the C929 needs much more than Chinese wings. His “technological heart” continues to depend on the West. Safranthe French giant of the aerospace industry, He has signed a Memorandum of Understanding with COMAC to supply the brake system, ice detection, tire pressure sensors and oxygen system. For her part, the American Crane Aerospace will provide sensors for cabin doors. Although these agreements show that Comac is still able to attract international suppliers, they also put an uncomfortable reality on the table: their program remains, to a large extent, Tied to foreign technology. And that, in an uncertain global context, is a latent risk. The Russian precedent that China cannot ignore Russia offers a mirror. The latest Western sanctions cut off the country’s access to key components for its aeronautical industry. The TU-214a half-long reach that could transport between 155 and 210 passengers and fly to about 6,500 kilometers, was severely limited. Many of their critical systems depended on foreign technology. Moscow has worked since then in local substitutions, but possibly at the expense of performance and reliability. China, of course, has proven to be very resilient. He has dodged restrictions in sectors such as semiconductors, and has learned to convert traction obstacles. However, a change in United States commercial policy I could leave them without western engine. “If the US authorities prevent ge supplies the engine, then there will be no CFM engine,” A spokeswoman for Safran warned during the Paris Aeronautical Hall. Images | Comac In Xataka | The C919 Comac

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