industry

Cannes has been tired of the megacruceros. The great drama of the industry is that more and more cities think the same

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Cruises yes, but with nuances. And limits. Cannes He just added in the long run (and growing) List of port cities that have decided to put limits to the influx of large transatlantic full of tourists. The town of the French Riviera does not want to give up a millionaire business that moves thousands of visitors every year, but He has just imposed Certain conditions to the shipowners: Megabarcos are over and there will be a daily passenger stop. The measure is interesting for the weight of Cannes in the international tourist circuit, but also because with it the city of the French Riviera adds to other cities that have already opted for a similar policy (or have weighed it), as Barcelona, Amsterdam, Greece, Italy either Venice. Stoping the brake. Cannes is known above all for its film festival, but it is also an important tourist pole of The Costa Azulone of the great destinations of the country, behind only Paris. Each year they go to the French Riviera millions of tourists and a good part of them do it aboard large cruises. Statista Calculate that in 2015 they stopped in the ports of the Costa Azul, especially Nice, Villefranche and Cannes, about 546,000 passengers. I monde Precise That last year Cannes’s bay received 175 scales, in some cases of ships with capacity for more than 5,000 passengers, and added 460,000 cruise members. To understand the weight of the region on the tourist map comes with a look at The data of the Government: In 2024 the country’s ports provided for adding 1,691 scales, of which 395 concentrated in Cannes, Niza or Villefrance. Now the City Council has decided to brake. Goodbye large ships. On Friday the Cannes Consistory voted in favor of applying certain restrictions to the flow of transatlantic. It is not about closing the doors, nor cutting the arrival of cruise passengers, but of limiting them. From 2026 they will only be able to access the ports ships with less than 1,000 passengers and the total number of cruisers landed over a day will not be able to exceed in any case of the 6,000, Precise Associated Press. If a ship of more than 1,000 passengers (the industry already has large ships with capacity for more than 7,000 customers, such as the Icon of the Seas) I would like to take Cannes to his passage, he would have no choice but to transfer it to smaller ships, as long as he does not exceed the daily quota. “Less cruises, smaller”. That is the idea of ​​the City of Cannes, which emphasize What are its objectives: “Less cruise ships, smaller, less pollutants and more attractive. There will never be more than two or three giant transatlantics in the bay at the same time.” According to detail The Consistory itself, the measure seeks to reduce the number of transatlantic scales by 50% with capacity for more than 3,000 passengers, changing them for “smaller, modern, aesthetic and environmentally respectful ships.” “Cannes has become an important cruise destination, with real economic benefits. It is not about prohibiting them, but about regulating, organizing and supervising the navigation of these floating platforms, sometimes very polluting,” claims The mayor of Cannes, Davis Lisnard. “As of January 1, we will limit the scales to the cruises with less than 1,000 passengers, with a maximum limit of 6,000 passengers Diaries. A reasonable measure. “ Add and follow. The measure is interesting for the weight of Cannes on the world tourist map, but also because with its decision the French city adds to the long (and growing) list of cities that choose to restrict the flow of cruises. The argument is usually the same: the industry generates income and dynamizes the sector, but leaves a series of externalities that have earned a strong opposition in some of the most tourist ports. In Amsterdam they have come to cross out the influx of passengers of “Lobster plague” And a few days ago, during an organized protest against the mass tourism he had Replicas In other parts of Europe (Florence, Venice, Palma, Marseille, Genoa or Lisbon), complaints were also heard that compare cruises with “Basureros”. As a backdrop there are studies that warn of Environmental impact of passenger ships, which has already taken shipping companies to Find alternatives. From Mykonos to Barcelona. The result is that more and more administrations choose to restrict cruise traffic on their coasts or, at least, open the debate. It has happened with greater or less intensity in Amsterdam, Greece either Italy. The industry itself has reacted To that wave making it clear that it will be thought twice when including in its itineraries destinations in which you have appreciated episodes of Tourism Fobia. That is the idea that He left driving A year ago the director in Europe of the CLIA Association: “The possibility of adapting itineraries will be considered if for some reason we feel that not all passengers will be well treated.” Images | Xavier Photography (UNSPLASH) and JRG.Jennerich (Flickr) In Xataka | Years ago Lisbon set out to be a tourist capital. Now it has become the greatest tourist hell in Europe

Jordi Wild also wanted to dive into the video game industry, but recognizes his failure: “It is paralyzed”

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Jordi Wild is one of the content creators More followed by todaybut of course, that does not mean that everything that touches becomes gold. Despite the Success of your podcast Already the delivery and dedication he had put in a horror video game project in which he appeared as a creative director, the thing is not going well. He has made it clear in one of his last programs, talking about development paralysis. A promising project. In December 2023 Jordi Wild was intended to develop “one of the most terrifying games that have ever made“, as he said in his own program. At that time the game already had a year of development in Unity, at the hands of its own study. It was a modest project, a short duration game and a very attractive expected price: just 20 euros for a title that would come out in Steam. In it, a detective investigates an adultery in a New York building: a case that becomes more dark as it descended by the floors. The project is twisted. The initial idea was that he came out on Halloween of 2024, but soon he had to change it to a larger one “early 2025“. But this week, in a podcast that is not yours, ‘the bunker’, He commented that the game is “paralyzed” and that he could not give more details for legal issues. Because of the little that has advanced, there was a creative clash with the study or the producers, who approved their ideas for later retracting: “You cannot tell me, months later, ‘this cannot be’”. Wild concludes that he chose “the people I have worked with.” The future of the project is doubtful: “I do not know what to do (…), if to rebuild it from scratch, discard everything and start a new story with new people in command, or continue with what we have. But I will need a powerful team” in front. You have to look for more. Jordi Wild’s case is not isolated: a great range on social networks and content platforms does not guarantee success In other areas. However, it is a diversification that Many influencers and streamers are looking for since only a few are on top in an increasingly busy space (in 2024, the community influencer Spanish speaker grew 21%, already worldwide already We talk about 2 million creators). The key to highlighting in such a busy panorama in vertical integration: merchandisingcollaborations with brands, courses, face -to -face events and own products. The negotiate. Although brand agreements are usually the main income of content creators (70%, according to themselves), own businesses increasingly abound. We no longer talk about exploiting the brand itself with memberships, exclusive content, donations and new formats such as podcasts or face -to -face events. We talk about founding companies where influencer It is just an extra hook to finance and advertise a product. That’s where ideas such as Jordi Wild’s enter, although he is far from being the first. Some precedents. For example, Olajide “ksi” Olatunji, One of the most relevant British youtuberswith 24 million subscribers, the prime energy drink developed with Logan Paul, although he had previously tried to develop mobile games between 2017 and 2019. Paul himself starred in the greatest failure in the world of video games managed by Influencers: ‘Cryptozoo’, a cryptocurrency game in a gamified metaverso that would combine NFTS and digital asset trading. The thing never fructify, and Paul He had to distance himself from his partnersaccused of fraud, in a project that makes it clear that the accelerated ethics of the digital content does not always apply to all sectors. And in Spain. In Spain there have not been so many Streamers linked to video games (we will have to see what is left The Xokasalthough it can be predicted quite accurately), but creators who have gone beyond their usual margins. The clearest case is that of IBAI, who has taken advantage of his fame and his income to embark on companies such as launching a own football team or organize events Like the successful the eveningbecoming de facto In a businessman who makes streamsand not the reverse. Thing that is not easy: Jordi Wild himself created Dogfight Tournament to his iumagen and similarity and has had astronomical losses. Some causes of failures. There are very clear reasons for This type of failures: The most obvious, which is not the same to play and comment games than to develop them. The programming, design and testing learning curve is very pronounced and cannot be assumed in a short time. The Influencersaccustomed to the frantic rhythm and based on constant internet novelties often do not internalize the development times of a video game, much longer. On the other hand there are a number of business factors that start from a lack of market research that lead to believe that followers are automatic clients, or that the demographies of their audience and their clients are the same, when they rarely are. A possible Substimation of development costs It ends up rounding what are often chronic of announced failures. There are exceptions, of course: Pewdiepie or Ninja are clear cases of influencers who have managed to get out of their digital creation frame, but for now Jordi Wild will not be able to enter that club. In Xataka | At 15 he won 400,000 euros in Fortnite tournaments and his mother took him out of school. This has been since then

The diamond industry promised them happy with the jewels cultivated in the laboratory. Until prices sank

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Few things better symbolize luxury than a good diamond. They shine in the shop windows of the most exclusive miles in Paris, Milan or New York, in Hands of Hollywood actresses and in The watches of the most sought -after soccer players on the planet. However, they do not run good times for precious stones. Not at least if we talk about your price. A perfect storm in which intrinsic factors are mixed and alien to the sector has shame its price until it is left, according to Some analystsin minimums that were not seen so far from the century. The big question is … What can we expect now? Prices, falling. It doesn’t matter which source is consulted. They do not run Good times For diamonds. The maximum expression of luxury, the great symbol of opulence, has been seeing how its value slides through a slope that moves it away from the dimensions that reached between 2021 and 2022, when the sector lived a “Exceptional demand” in the US market thanks to couples who had postponed their commitments or weddings for COVID-19. A few days ago Barcharta financial data platform, shared A graph which reflects the descending curve that precious stones have drawn from 2022 to place in what the signature considers “its lowest level of the century.” He Price index Paul Zimnisky for raw diamonds also show a “puncture” from the pandemic, although without even minimal record. And the panorama is similar in the graphics of Diamondse either Princescopewhich reflect the lowest values ​​from at least 2008 for natural jemas. Click on the image to go to Tweet. What show the figures? That if we talk about quotes, the diamond industry has lived better years. In February Bloomberg calculated that in a matter of two years prices had fallen almost 50% in the case of raw diamonds and 35% in polished stones. More or less for the same dates The Guardian revealed that in stores natural diamonds cost 26% less than two years ago, a considerable fall but that pales compared to the accumulated since 2020 by the created in the laboratory. Citing A Tenoris, a firm that tracks the prices of diamonds in more than 2,000 US stores, the British newspaper I pointed that at the end of last year the average price of a natural diamond of a quilate marked $ 4,997. In May 2022 it exceeded 6,800 pounds. In the case of “artificial” diamonds, $ 3.410 had passed in January from 2020 to 892 at the end of 2024. In their graphics Pricescope and Diamondse They also show falls. A perfect storm. The big question arrived at this point is … why? What motivates that price drop? The reality is that there is no single answer, but a cocktail of them, a mixture of factors that have impacted the market. Analysts point to a Change in demand After the health crisis, when prices rose thanks to the increase in postpandemic sales. Others point out the “puncture” of weddings, especially in the US, which is equivalent to less alliances and commitment rings; or even The effects of the Ukraine War in the sector. Another factor that explains the collapse is the behavior of the Chinese market, crucial for the industry. In February Bloomberg estimated that its demand had been reduced by 50% from the pandemia. And not just that. Citing experts in the sector, the agency said that, on average, the retailers of the Asian giant were returning to the wholesale market of India between 30 and 40 million dollars each month in surpluses of polished diamonds. All this in an economic context challenging For Beijing. Natural vs “artificial”. If something has really influenced the world diamond industry, beyond that we get married more or less, the covid hangover or the fall in demand in China, is the appearance of a new product in the market: the “synthetic” diamondscultivated in the laboratory and that have marked a before and after in the sector. Instead of requiring Millions of years of formation, as is the case with the mined natural jemas, a “synthetic” stone can take shape in a laboratory in a record time: a few weeks or Even hours. “Synthetic” diamonds are not exactly new. Its origins can go back to the 50s. However, in recent times they have broken into the market for several reasons. One of them is that their origins are easier to track than those of the mined jemas, which has gone “More ethical”especially in the eyes of the Millenials. Also influence its appearance and price, which becomes 70% lower to the natural stones. “They are much bigger stones,” Comment a jeweler to The Guardian. “About two or three more times. In laboratory, three carats is normal, even four or five.” Its attractiveness has caught attention Even of jewelry brands and watches specialized in luxury, in some cases with welcome in the market that exceed expectations. Of course, not everyone thinks the same. “They are synthetic, a bulk created product, without history. The price will continue to fall,” Vaticin Another jeweler. Winning weight in the market. In 2023 Five days public A graph (supporting tenoris data and the billing of 1,300 retailers of the sector) that demonstrate the growing weight of the diamonds grown in a key segment of the market: that of the US commitment rings. If at the beginning of 2021 they represented only 3.5%, in the summer of 2023 that percentage was already approaching 18%. In February The Guardian He went further and assured that synthetic diamonds already supposed 45% of the bridal jewelry market. The problem is that this growing weight has come accompanied by another word that analysts also frequently repeat: Overproduction. The analyst Paul Zimnisky was warned in March in An interview with The New York Times: “We are seeing that a small group of very large producers in China and India are increasing production with faster and better processes, and every time they do … Read more

23 years ago China gave the US a lesson. Thanks to it today dominates the battery industry overwhelmingly

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The German-American physicist John Bannister Goodenough patented the technology that allowed to manufacture Iron and lithium phosphate batteries (known as LFP for its English denomination) in 1997. In 2019, when he was no less than 97 years, he was awarded the Nobel Prize for his contribution for his contribution to the development of lithium ion batteries. However, Goodenough made a mistake. An important mistake: he failed to transfer his innovation to the American industry, so its impact on the West was minimal. Wang Chuanfu, the founder of the Chinese company Byd, did not make that mistake. In 2002 he perceived the potential of the technology that Goodenaugh had invented, so he asked his research and development team (R&D) to investigate the technology and capabilities of LFP batteries with the purpose of minimizing the dependence that China of the nickel and cobalt had. That decision I guide Byd towards the leadership position Shared with Catl currently occupied in the battery production industry. In fact, in 2008 he placed in the market The first car in the world Equipped with an LFP battery. China manufactures 57% of the batteries used by electric cars China is currently The largest electric vehicle market of the world. In 2025 in this country more electric cars will be sold for the first time than with combustion engine thanks to some extent to government subsidies. In addition, China is the largest electric car exporter on the planet. In 2023 he exported approximately 1.7 million electric vehicleswhich represents more than 30% of its total car exports. However, its international expansion is being seriously conditioned by the tariffs that are imposing USA or the European Union, among other regions with very serious difficulties to compete with the Chinese electric car. Finally, as we have seen, China is also a world leader in The production of lithium batteries. If we stick to electric cars the country led by Xi Jinping Fabrica 57% of batteries that these vehicles use. CATL and ByD are the largest lithium batteries on the planet with a market share in 2024 of 37.9% and 17.2% respectively, according to the consultant Sne Research. In 2017 for the first time the market share of NCM batteries surpassed that of LFP in electric cars China has reached this leadership position due to several factors. On the one hand it is The largest producer in the world of lithium and rare earths, which are the main raw materials used in the manufacture of batteries. In addition, it controls the processing of these materials and is capable of producing large -scale batteries and with a very competitive price. However, in this recipe there is one more ingredient that we cannot overlook: byd and Catl lead the global battery industry thanks to their capacity for innovation and adaptation. In 2017, Chinese government subsidies prioritized the development of Nickel batteries with greater energy density, so much of Chinese battery manufacturers opted for NCM technology. These lithium -ion batteries use a nickel (ni), cobalt (co) and manganese (mn) cathode, hence their name. And byd lagged. In fact, in 2017 for the first time the market share of NCM batteries surpassed that of LFP in electric cars. And in 2019 the NCM batteries already dominated the market. But Byd did not give up. Wang Chuanfu was convinced that the really important security was, and, therefore, the thermal stability of the batteries, so it launched a new R&D project that concluded with The tuning of Blade batteries. These devices are thinner, have modular structure and can be easily integrated into the chassis of electric cars. This bet went well to Byd. At the end of 2020 this company and catl They controlled 66% of the Chinese market of the LFP batteries for electric cars against 6% that added in 2019. This is the authentic strength of the two Chinese companies that lead the world battery industry. Image | Byd More information | Volt Rush In Xataka | Historic record for China: its chips industry has produced in 2024 more than ever despite the sanctions

‘Mindseye’ is the largest fiasco that the industry remembers from ‘Cyberpunk 2077’. And a notice of what is not going well in video games

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‘Mindseye’ had lifted considerable expectations, especially for the identity of its responsible, the archner of the saga ‘GTA’ Leslie Benzies. However, the launch has been a disaster of such size that Sony has decided to open the returns from the purchase amount In the PlayStation Store to the players who wish. It is inevitable to think, at this point, in a recent fiasco comparable: ‘Cyberpunk 2077’. A disaster From innumerable technical problemsunusual in a product of this size, to a development well below the expected, ‘Mindseye’ has defrauded all expectations, to the point that it already has More than 1300 assessments in Steampractically all negative. In Metacritic ABISMAL TREATERS 2.9 OF USERS AND HAVE NOT HAVE Note from Professionals, since the company did not give it to the press To play it before launch (traditionally, a sign that something is going wrong.) expectations have played against them: comparisons with ‘GTA VI’ during the promotion were continuous, and Benzies could not moderate them to avoid disappointments. For memes. Bugs and glitches are being innumerable And, of course, players They are registering them and uploading to social networks: Flying NPCS or that explode in meaningless polygons, faces of faces and physical physical ones … there are falls from Frames and Crasheos Continuous, even in console. And as a icing, the campaign is very scarce: Around 20 hoursand with a development that is apparently repetitive and with very little interest. While there are patches, there is hope. Of course, Build to Rocket Boy, the signatory study of ‘Mindseye’, has done everything he could to cushion the impact: recognize the problems and promise that he will fix them in A series of patches To improve performance (at least, get out of 40 fps) and fix bugs. Although for now, he is only doing it on PC. Again, ‘Cyberpunk 2077’ comes to the memory of the players, but perhaps, maintaining hope, it does so in the opposite direction: a game that seemed insurmountable became, patch patch, patch, patch, In the title that should have been departure. Of course, not the ideal route, but a good proof that everything has arrangement. ‘Mindseye’ is a new notice for navigators about the many fractures that plague the industry today. It is almost a catalog of the problems that have ended up deriving in a business that allows broken games like this to see the light. Some of those failures could be: He Hype and marketing as a guarantee: The reputation of Benzies and his curriculum as part of the ‘GTA’ franchise seemed enough to guarantee a good result, but possibly became a development with unrealistic goals. The worst audience in the world: Yes, of course players have their part of guilt. Its avidity for playing every month at the best game of the year (or the decade) has generated some dynamics of toxic creativity in the studies, which are forced to promise above their possibilities to attract the attention of a fandom stunned by excess signals. Ambition that does not accompany the real possibilities: There is currently only a video game creator capable of extending checks that your talent can pay, and it is Kojima. And he doesn’t always get it. Therefore, that a project standing by a team without a much more solid promising trajectory, in a Sandbox, Something as ambitious as “Roblox type mechanics” You should jump alarms instead of guaranteeing echo in the press. The tyranny of the launch dates: It is not the first time that a game goes on sale without ending: the launch dates should be realistic and, above all, the studies would have to have the freedom to delay the launch of a game if it is not finished one hundred percent. They are just some details that have defined the debacle of ‘Mindseye’, but that reveal much more serious problems than a half -game. If any utility has this failed launch at this point is to function as a warning mechanism for an industry that works more and more as a predestined hype machinery. A bubble that, if it aspires to conservation, has to take care to survive. Header | Io interactive

In full birth crisis, the ice cream industry has found a new reef in Spain: dogs

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No, it’s not yours. For a long time in the parks of Spain (and in the streets, squares, shopping centers and thus a long etcetera of places) it is easier to find pets than with babies. Some calculations They point out that in our country there are already six companion animals for each child under four years. Hence the sector dedicated to your care be growing and tante new business roads, such as Cruises canines or the elaboration of ice cream and “Cafes” Suitable for dogs. In Barcelona there are already a few examples. Pet ice cream? That’s how it is. And we don’t talk about ice cream for pets suitable for pets, but ice cream specifically elaborated For dogs and cats, thinking about the foods that tolerate and advertise as such. One of the most recent examples leaves it Zampa Gelatothat He just launched In Barcelona Tarrinas that are announced with A slogan that leaves a few doubts about his approach: “The ice cream one hundred percent natural that makes your pet happy and veterinarian.” In its catalog it includes watermelon options and red fruits, apple, pear and kiwi or coconut, pineapple and banana, elaborate ice cream, says, based on pasteurized yogurt without lactose without lactose, lyophilized and mineral fruits. “It is not another product within a range, it is our specialization. Zampa Gelato focuses exclusively on developing healthy pets for pets,” They claim From the firm. Is it an isolated case? Not at all. The pet ice cream market is perhaps still far from the centered in humans, but there are more examples. Bibì e Bibò ice cream shops, with a presence in Madrid, have created a Special line “100% suitable for dogs” that elaborates, among other ingredientswith several fruits, ill -free yogurt without lactose and dispensing with added sugars. The newspaper of Catalonia Precise also that one of the partners who has embarked on the launch of Zampa in Barcelona is in turn part of the team behind Il Gelato Dell´amorea “Mixed ice cream shop” which boasts of having ice cream for both humans and their four -legged companions. They are just a couple of examples, but there is more. Now A couple years Barcelona’s Badiani ice cream shop also elaborated a GELATO For dogs. They called him Dog Gelato and in 2023 the magazine Elle I presented it as a sweet refreshing with 96.65% less lactose than the rest of its ice cream and basically made with whipped cream, egg yolk, plant fibers, water, fructose and whole milk and low dust in lactose. In 2024, to give him More visibilityBadiani launched a campaign that offered customers a portrait with their pets. But … why? Basically because there are interested owners and especially willing to pay for those services. “Given the growth and demand of premises Pet-Friendly We did a small market study, “said Nebot recently to The newspaper. “The acceptance by the clients was fulminant. The idea is to go out for something with your pet and that is not under the table sucking an ice or waiting for the last piece of cookie of your ice cream.” As a reference last year Il Gelato Dell´amore sold More than a thousand tarrines Canines in August. Are there only ice cream? No. ice cream are just one more example (perhaps the most summery) of the growing range of pet products and services. The list is wide and includes articles that we so far believed exclusive for humans, such as “coffees”, “cocktails”, “snacks” or even “champagne benjamines”. All this with proper quotes because these are products designed for dogs that play with recognizable formats in the market for their owners. The Ciudad Ciudad has just left another good example. Not long ago opened its doors there Voilà Concept Storean exclusive cafeteria for dogs and that includes in its letter “dogguccinos”, “dogtails”, meat lollipops, donuts (“Woof-Waffle”) or empanadillas and special cakes. The canine capuchino is made, for example, with cream without lactose and puppy milk and TOPPINGS They are used are pork, chicken or fish. In the establishment there are also pet accessories. What shows us? Beyond the concrete articles or businesses, the previous examples tell us about two clear trends: the changes of a society in which it is increasingly common to meet pets than with children and the business that is promoting. In February The country did A poll Between veterinarians and it came out that at the end of 2024 in Spain there were 1.6 million cats and 9.3 million dogs. A sum that far exceeds eight million minors. The first two are data that must be handled with some caution, but still give an idea of ​​the growing weight that pets have in the country’s homes. And it’s not something that happens Only in Spain. With that backdrop in recent years they have launched Nursery, Spas, hairdressers, Hotels And even Cruises For dogs. That impulse explains that in 2017 the pet care sector invoices in the EU 36.5 billion of euros, with clear forecasts Growth. Images | Callum Blacoe (UNSPLASH) and Christian Bowen (UNSPLASH) In Xataka | The broken bones of a dog from 16,000 years ago tell an important story: it was already our pet

Huawei has created the most complex photographic system in the industry. The pure 80 ultra is the reflection of an unstoppable huawei

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Huawei has just presented its new pure family 80, smartphones that not only stand out for the engineering exercise that this generation has made, but because it is the main representatives of the technological point is the company in front of the rest of the world. Four models: Huawei pure 80, pure 80 pro, pure 80 pro+ and pure 80 ultra. The pure 80 ultra It is a national muscle exercise and A clear message to the rest of the world. A telephone that comes to show that Huawei, despite the limitations imposed by the United States, is in one of its best moments at the innovation level. Technical Card of Pura 80 Ultra Huawei Huawei pure 80 ultra Dimensions and weight 163 x 76.1 x 8.3 mm 233.5 g SCREEN 6.8 -inch OLED 2848 x 1276 pixels Ltpo 120 Hz, PWM 1440 Hz 300 Hz tactile sampling 3000 Nits Pico Brillo Kunlun Glass 2 PROCESSOR Without specifying (Kirin 9020) RAM 512 /1 TB STORAGE 16 GB BATTERY 5,700mah 100W by cable 80W wireless Reversible wireless 20 Rear cameras 50 MP, F/1.6-4.0, 1 inch, OIS 50 MP, F/2.4, 83mm, Zoom 3.7x Sensor Shift OIS 50 MP, F/2.4, 212mm, Zoom 9.4x Shit OIS Sensor (There is only one sensor for the two teleobjectives) 40 MP, F/2.2, 13mm, Ultra great angle Laser AF Front camera 13 MP, F2.0 Operating system Harmonyos 5.1 Connectivity Double -band wifi Bluetooth 5.2 NFC (China) USB c PRICE From 1,217 euros to change Look well this camera, because you are going to hallucinate with its operation. The summary. The Pura 80 Ultra Huawei is a muscle exhibition. Starting from what corresponds to any high range, we find a 6.8 -inch screen, an LTPO type oleed with 3,000 nits peak shine. Memory can be configured with up to 1 TB of internal storage and 16 GB of RAM, and the battery is 5,700mAh with fast charging of 100W. Slightly curved front. Huawei has not mentioned the chip, but it has not been long to know that both this model and the pro+ assemble the same Kirin 9020 that we saw in the Huawei Mate 70 Pro. It is a processor made of architecture of seven Nanometers of SMIC, the Chinese giant in semiconductors that is helping Huawei materialize his dream of achieving a device made only with national components. The groundbreaking. Reviewed the basic specs, Huawei wanted to be dominant in a section in which they have never lowered the rhythm: the camera. This telephone incorporates an inch sensor, which promises the greatest dynamic range of the industry. But here the star is not the main sensor, it is the teleobjective. With a size of 1.28 inches, the teleobjective of the pure 80 ultra is the largest in the industry. Such is its size, which Huawei has inclined its position so that the height of the camera module does not shoot. And, not happy with achieving this technical implementation, they have released something unique in mobile photography: get two teleobjectives with a single sensor. Two distances, a sensor. This 50 megapixel sensor allows 3.7 and 9.7 increases optical zoom. And no, it is not thanks to the digital zoom. The company has patented a simply spectacular system. What you see in the upper image is the sensor (the inclined, pink) to which light reflected through a prism is reaching. That prism moves through the module mechanically (using a gear system that literally displace it by the surface). According to the position of the prism and the mirror to which the light will reflect, the phone will shoot with a teleobjective or other. They are also the first teleobgers stabilized by SHIFT sensor (sensor stabilization), instead of OIS. A technology historically reserved for the main sensor, which has a traditional optical stabilizer. The results that Huawei has shown are impressive, especially in low light. Zoom 3.7x. This is, by far, the most advanced teleobjective system in the world. A solution to the problem of modular size and a photographic muscle exhibition as we had not seen to date. Let’s talk about the. Chatgpt and Google surprised the world with their ways with real -time processing and video of everything that saw the camera of our mobile. A function as powerful as terrifying that brings us closer to a future similar to that of ‘Her’. Huawei’s AI can already see by the user and interact in real time with its context. Huawei, with the help of Deepseek And Pangu has achieved an identical result. The pure 80 ultra, through its Xiaoyi voice assistant, can analyze in real time everything we show with the camera. It is an exclusive function of Harmonyos and Hongmeng AI, and another sample of where China is now in the AI ​​race. Huawei literally calls it like this: anti-mirones protection. There are curious functions also based on AI. If the device detects that there is someone looking at our screen, the system will let us know so we can realize. With the launch of the pure huawei, Huawei announced collaboration with Depseek to improve its AI. They have not taken to show with this pure 80 ultra of what they are capable in this first stage. National hardware? After launch From Huawei Matebook Fold, they jumped weeks later relative leaks of the milestone that Huawei is achieving with his own hardware. A good part of the chips of this PC were made with Huawei. It is soon to know the interior of the pure huawei 80 ultra, but the key that surrounds this device is what is capable of making Huawei in the highest range of mobile phones. All probability, there will be surprises in your disassembly. Doubts mainly fall on Ryyb camera sensors, since It is rumored that the company has almost lists its approaches. The price. The Pura 80 Ultra Huawei will be sold in China from 9,999 yuan, 1,217 euros to change. It accumulates in its launch more than 200,000 reservations and … Read more

Malaga gets fully into the chips industry. It is due to IMEC, the most important laboratory in Europe

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The Interuniversity Microelectronics Center or IMEC (Interuniversity Microelectronics Center) It is not a research center. It is the most experienced laboratory in the tuning of New integration technologies to manufacture integrated circuits and nanotechnology that we have in Europe. In fact, its engineers They work side by side with ASML techniciansTSMC, Intel or Samsung with the purpose of jointly developing new semiconductor packaging technologies or avant -garde photolithography techniques. This research center is housed in Leuven (Belgium), but in 2030 it will have a new laboratory that will be located in Malaga Techpark, an ambitious technological park installed in this Andalusian capital. José Luis Escrivá, the former Minister of Digital Transformation and Public Function, announced the arrival of Imec to Malaga In January 2024, but a year and a half later we have more important information. According to Malaga today The total cost of these facilities will amount to 615 million euros. The central government will contribute 500 million and the Junta de Andalucía the remaining 115. On the other hand, the Malaga Center of IMEC will have a total area of ​​51,300 square meters, and, more importantly, it will use 200 people of high qualification. After all, these researchers will participate in the search for alternatives to the silicon in integrated circuit production processes, as well as in the development of new photolithography technologies that will pursue make possible the manufacture of chips below 1 Nm. However, in addition to these direct jobs, this research center will attract Malaga to other important companies involved in the semiconductor industry. This is the most ambitious IMEC project: to manufacture 3 angstroms chips According to Imec In 2035 integrated circuit manufacturers will begin large -scale production of 3 angstroms chips (0.3 Nm). This milestone is very important because presumably these will be the first semiconductors made of the UVE Hyper-á lithography equipment in which ASML is already working. However, of course, these machines will not arrive that year; They will be ready much earlier. That will be the time when Chips manufacturers will start large -scale production, but possibly this machine will be prepared at the end of this decade. In 2039 chips manufacturers will go beyond the 2 angstroms Anyway, the interesting thing is that the opening of the optics of these avant -garde lithography equipment will be, again according to IMEC, of ​​0.75 in the face of the opening of 0.55 UVE UVE MACHINESor 0.33 in Conventional UVE teams. In any case, the itinerary of this laboratory anticipates that In 2037 the integrated circuits of 2 angstroms will arriveand in 2039 chips manufacturers will pass this barrier and go beyond the 2 angstroms. In the article we dedicate to Rayleight criteria We explain in a lot of detail what the ‘Na’ parameter consists (Numerical Aperture), But in this text it is enough to know that this variable identifies the opening value of the optics used by the lithographic equipment. In this context this parameter essentially reflects the same as the opening value when we talk about The optics of a photo cameraso it conditions the amount of light that the optical elements They are able to collect. As we can intuit, the more light gathens, the better. Image | Laura Ockel | Wikimedia More information | IMEC In Xataka | China needs to develop a new type of immune chips to US sanctions. And their scientists have just achieved it

Byd is breaking the car market with very low prices. Now it has the entire industry against

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China has entered a new price war in its automobile market. Many months after Byd and Tesla gave the battle by lowering their prices to try to get out of their competition, the Chinese company has relieved the power it has in their hands to impact their rivals. And along the way, criticism has been taken from analysts, their competitors and even the Chinese government itself. An already known play. In April 2024Byd and Tesla played hand in a race to see who could reduce the prices of their cars. Then, Elon Musk’s company looked from you to your sales from BYD but for a few months the Chinese company has stayed at the top of the table. Then we knew that the strategy could be taken ahead to some of its competitors. Byd played with its ability to sell at volume to put cheaper and attractive cars on the market while Tesla had a wide margin of benefits To press your rivals. Returning to the streets. Now it has been byd, alone, the one that has put all the meat on the grill. And the industry upside down. The company has lowered prices very aggressively, to the point that the Byd Qin Plus DM-Ia plug -in hybrid sedan, has dropped its price by more than 40% in the last two years. These discounts are applied for less than a month But they are the continuation of sales that were already applied in April. Some of its models They have reduced their price by 34% In these last sales but, above all, it is surprising that a car like the Byd Seagullwhich is already the cheapest car on the market, now is available 20% cheaper. A dangerous trend. These BYD pricing sales have been pushing the rest of the industry in the last year. The data reflects them Bloomberg In a powerful graphic: of the 30 best -selling cars in China, only one has increased its price. It doesn’t matter if you look at Chinese manufacturers or foreigners, only Tesla Model and is now more expensive (update through) than two years ago. This, according to its analysts, is a problem with the industry. They ensure that if the customer does not have the assurance that prices are maintained, it is very possible that they delay their purchase. That could be wearing part of current car sales. The second perspective is that of manufacturers. Reuters He already pointed out in 2023 that much of the automobile manufacturers in China were not profitable. According to his accounts, Byd did earn net money with each car sold but his great rivals like Xpeng or Nio lost between $ 10,000 and $ 20,000 per unit sold. Rain of criticism. Byd’s last movement seems to have tired the rivals. China Chongqing Auto Forum has been a reflection of the tensions that exist in the automobile industry. Collect in Carnewschina That the attacks between competitors have flown throughout the talk. While from ByD they insisted again on the idea that They are suffering coordinated defamatory attacksfrom Geely they have assured that their competitor behaves like a hypocrite. The specialized media in the Chinese industry argues that Victor Yang, vice president of Geely and in charge of public relations and communication snapped at his rival a hard Isn’t This just a case of the Thief Crying Thief? What could be translated by something like “the thief is believed that all are of his condition.” It was not the only poisoned dart of the event, they point out in Carnewschina. Among those responsible for Huawei and Xiaomi there were also cross statements according to their electric vehicles and only from Chery it seems that the waters were tempered with a more politically correct message, noting that the intense competition made the market better. “An Evergrande” Byd’s rivals attacks have not been a novelty either. Only a few days ago that from Great Wall Motors, another of the big Chinese companies, they said that the car market lived in a bubble that could already be defined as “an evergrande” referring to the collapse of its largest construction company. Without giving names, Wei Jianjun, head of Great Wall Motors, pointed out that The industry situation was not healthy And that vehicle automatures were being too high, with the ultimate goal of makeup the results. Lei Yunfei, responsible for BYD’s public relations, soon answered Weiboreferring the criticisms that the company was receiving. And the state answers. After pulling and loosening between Great Wall Motors and Byd, institutions called the main manufacturers to attend the problem of automatrications. Little or nothing is known about what was treated there but Reuters He showed this movement was a call of attention to Byd. Days after that meeting, People’s Daily (means of communication that is one of the spokesmen of the Chinese Communist Party) collected in an article Related to new energy car sales (electric and plug -in hybrids) Calls to flee “price wars.” It specified that both the Chinese Association of Automobile Manufacturers (CAAM) and the Ministry of Industry and Information Technology (MIIT) had made appeals not to fall into this type of practices because they pointed out that “recently the industry has seen a decrease in profitability, largely due to the increase in competition marked by disorderly price wars.” Photo | Byd In Xataka | Byd has decided to sink the price of electric cars. It is a strategy that is already affecting the Byd value itself

The mobile industry has been desperate for years to improve its cameras. Honor believes having found the key

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A few weeks ago I had the opportunity to try the Honor 400 Pro. It is a mid-high-end phone with the focus on mobile photography. So far, there is nothing especially surprising. But if I tell you that this phone sets the bases of a Honor who does not believe that the future of photography is in the hardwarebut in cloud computing, things may change. In Xataka we have been able to talk to Luo Wei, Chief Imaging Architect of Honor. He is the one in charge of leading the photography part, applied to it and super zoom in honor, and ex-huawei. And someone who is clear that to win the smartphone career you have to win the AI ​​race. If marketing sounds like you can be calm. It is not, it is the vision of the future of a giant who aspires to conquer Europe. Honor wants to lead in Europe, and wants to do it with ia To understand why AI for honor in phones is so important and not misunderstand it as a marketing exercise, it is necessary to know the relevance that the company has with its Alpha plan. In March 2025, the company revealed a investment of 10,000 million dollars In five years to promote artificial intelligence on their devices and display your first AI agent, in association with Qualcomm and Google. The objective is clear: lead the AI ​​agents in the mobile ecosystem and be the main reference in this race. At the moment, he will do it hand in hand with these two partners in Europe. Honor has different strategies for China and Europe. In our territory, Google Cloud is the main partner It is also relevant to understand that this plan has a lot to do with The position of honor in Europe and how it aspires to conquer our market, more than a proposal centered purely on your native country. With counterpoint data in your hand, Honor is the brand that grows most in shipments in Europe in an interannual wayand wants to continue pushing leading the functions of AI. In China, its AI approach is different, deeper and more local. There the partner is not Google Cloud, they are national giants like Alibaba (Qwen + Wanxiang), Baidu and Tencent Clouddeepening much more in your Yoyo assistant and hand with Depseek. All of AI One of the pillars of this plan, in addition to the creation of the first agriculture for smartphones, is Aimage. Landing the term to the tangible: the high -end phones of honor process the photographs in the cloud to “improve them”. And about this there are many questions. The first is why. Here Luo Wei states that, historically, Mobile photography has been limited by hardware. A limitation that according to Honor can only be overcome using cloud computing, especially for tasks such as image restoration, provide movement (turn into short video) static images or improvements in the zoom. Being more concrete, 12,500 million processable parameters for its cloud model vs. 3,000 million parameters with which current hardware can deal. Adding to this point the possibility that stresses honor of updating its algorithms via Ota. It’s something we have talked about in Xataka: We have been watching a stagnant industry at the photographic level and with a clear physical limit when improving your hardware. Currently, there are no larger sensors. The second point is in the democratization of functions such as Super Zoom (Zoom improved with AI) on devices beyond its flagship. Creating a cloud platform from which you can drink lower ranges models allows you to honor an experience similar to that of a high range in cheaper models. “The algorithms have been increasingly improving since December last year, when this function had just left. And if you compare the future with what is now, five months later, you can see that the cloud -based algorithm is updated every two weeks is becoming remarkably more real.” For honor it is also especially important The improvement margin through updates that allows AI. Honor takes it seriously: they update it every two weeks. The key here is not alone in time, it is in how. System updates can be installed or not, depend on storage space and hardware requirements. Luo says that, using the cloud, they could update the algorithm daily if they wanted and access to it would be immediate. The second great unknown has to do with profitability. Using Google’s cloud sounds good, But someone has to pay it. Here is surprising the transparency of Luo, who explains that honor is still debating what the business model will be and if they will end up charging users or not to use these services in the cloud. Here, Luo explains that honor does not pay for users or requests, but for QPS (consultations per second). In other words, for the ability of users to access the cloud service, and thus their costs do not depend on user behavior. It is, currently, its way of making this business sustainable, although it makes it clear that it is something that is being worked on and discussing internally. Betting everything to the cloud brings an inevitable question, What happens to the privacy of users. Honor explains that its AI cannot be used without prior consent of the user (it appears from the configuration assistant), and secondly, that all photographs that are uploaded to the cloud to be processed are eliminated after being treated. On the future of photography, Luo closes with a metaphor. At the beginning of the history of automotive, the gearbox was manual. Subsequently, it went to automatic changes and, today, We are already talking about autonomous driving. And yet, we still need drivers. For honor, the AI ​​will allow any user, regardless of their degree of skill, obtain the best photograph in any scenario. For expert users, it will be a co-pilot in editing functions, elimination of elements and post-foto work. Image | Honor In Xataka | … Read more

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