Jordi Wild also wanted to dive into the video game industry, but recognizes his failure: “It is paralyzed”

Jordi Wild is one of the content creators More followed by todaybut of course, that does not mean that everything that touches becomes gold. Despite the Success of your podcast Already the delivery and dedication he had put in a horror video game project in which he appeared as a creative director, the thing is not going well. He has made it clear in one of his last programs, talking about development paralysis.

A promising project. In December 2023 Jordi Wild was intended to develop “one of the most terrifying games that have ever made“, as he said in his own program. At that time the game already had a year of development in Unity, at the hands of its own study. It was a modest project, a short duration game and a very attractive expected price: just 20 euros for a title that would come out in Steam. In it, a detective investigates an adultery in a New York building: a case that becomes more dark as it descended by the floors.

The project is twisted. The initial idea was that he came out on Halloween of 2024, but soon he had to change it to a larger one “early 2025“. But this week, in a podcast that is not yours, ‘the bunker’, He commented that the game is “paralyzed” and that he could not give more details for legal issues. Because of the little that has advanced, there was a creative clash with the study or the producers, who approved their ideas for later retracting: “You cannot tell me, months later, ‘this cannot be'”. Wild concludes that he chose “the people I have worked with.”

The future of the project is doubtful: “I do not know what to do (…), if to rebuild it from scratch, discard everything and start a new story with new people in command, or continue with what we have. But I will need a powerful team” in front.

You have to look for more. Jordi Wild’s case is not isolated: a great range on social networks and content platforms does not guarantee success In other areas. However, it is a diversification that Many influencers and streamers are looking for since only a few are on top in an increasingly busy space (in 2024, the community influencer Spanish speaker grew 21%, already worldwide already We talk about 2 million creators). The key to highlighting in such a busy panorama in vertical integration: merchandisingcollaborations with brands, courses, face -to -face events and own products.

The negotiate. Although brand agreements are usually the main income of content creators (70%, according to themselves), own businesses increasingly abound. We no longer talk about exploiting the brand itself with memberships, exclusive content, donations and new formats such as podcasts or face -to -face events. We talk about founding companies where influencer It is just an extra hook to finance and advertise a product. That’s where ideas such as Jordi Wild’s enter, although he is far from being the first.

Some precedents. For example, Olajide “ksi” Olatunji, One of the most relevant British youtuberswith 24 million subscribers, the prime energy drink developed with Logan Paul, although he had previously tried to develop mobile games between 2017 and 2019. Paul himself starred in the greatest failure in the world of video games managed by Influencers: ‘Cryptozoo’, a cryptocurrency game in a gamified metaverso that would combine NFTS and digital asset trading. The thing never fructify, and Paul He had to distance himself from his partnersaccused of fraud, in a project that makes it clear that the accelerated ethics of the digital content does not always apply to all sectors.

And in Spain. In Spain there have not been so many Streamers linked to video games (we will have to see what is left The Xokasalthough it can be predicted quite accurately), but creators who have gone beyond their usual margins. The clearest case is that of IBAI, who has taken advantage of his fame and his income to embark on companies such as launching a own football team or organize events Like the successful the eveningbecoming de facto In a businessman who makes streamsand not the reverse. Thing that is not easy: Jordi Wild himself created Dogfight Tournament to his iumagen and similarity and has had astronomical losses.

Some causes of failures. There are very clear reasons for This type of failures: The most obvious, which is not the same to play and comment games than to develop them. The programming, design and testing learning curve is very pronounced and cannot be assumed in a short time. The Influencersaccustomed to the frantic rhythm and based on constant internet novelties often do not internalize the development times of a video game, much longer.

On the other hand there are a number of business factors that start from a lack of market research that lead to believe that followers are automatic clients, or that the demographies of their audience and their clients are the same, when they rarely are. A possible Substimation of development costs It ends up rounding what are often chronic of announced failures. There are exceptions, of course: Pewdiepie or Ninja are clear cases of influencers who have managed to get out of their digital creation frame, but for now Jordi Wild will not be able to enter that club.

In Xataka | At 15 he won 400,000 euros in Fortnite tournaments and his mother took him out of school. This has been since then