decided

An Ibiza cliff had become a magnet of tourists. The neighbors have decided to close it unilaterally

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Not long ago the authorities of Fujikawaguchiko, a popular tourist destination located southwest of Tokyo, took A radical decision: tired of seeing how visitors They appealed in one of its most popular viewpoints to get selfies With Mount Fuji in the background, hindering traffic and dirtying the street, they chose to install a large fence that covered the Fuji. Over view, it was a problem. Between Fujikawaguchiko and Ibiza there are about 10,600 km, but the Balearic island has been found in a similar problem: the enormous popularity of its most iconic viewpoint among tourists has led the owners of the land to take action. They have not managed to install an XXL screen to cover the views as in Japan, but They have managed to limit the intense flow of visitors and vehicles. A name: is Vedrà. What Ibiza is A popular destination Among tourists is no novelty. Only last year they visited the whole of the Pitiusas more than 3.6 million of people. Within the island, however, there are specially busy points, such as “The Mirador de Es Vedrà”, a set of Cap Blanc plots and is Savinar, that have become greatly famous for their paradisiacal views. Tourists visit him in mass, attracted by the photos they see in networks or even in promotional videos of the Balearic Islands. And that translates, remember Nou Diariin a chaos of cars, garbage, feces, picnics and even commercial activities ranging from the sale of drinks to DJ performances or even wedding celebration. The problem is that plots have two peculiarities. One, they are protected. Two are private. And its owner are fed up after years of tourist avalanche. And what have they done? Take action. Throughout the last weeks The press regional realizes How the owners of the lots, tired of the avalanche of tourists and their effects, have decided to cut for the healthy. And that translates into blocking access to private lands that were being used as parking with large rocks and veto the passage of visitors to the viewpoint and the Torre des Savinaranother popular destination among visitors. It is not just that they can no longer park in the area. Access to the esplanade is not allowed in which thousands of tourists are looking for the Selfie Dream, no matter if they do it in their private cars or move in a taxi. “The neighbors are a little fed up”. The result is The closure of access to the main parking lot of Cala d´hort with permission from the City Council and Access on foot In S´era Des Mateart, the most crowded viewpoint during the sunsets. “Of course, the neighbors are a little fed up that their property is being used in a way, I would say, a little wild,” Explain to Ibiza Diario Mayor Vicent Roig, who also recognizes that given the “deterioration” of the tower DESAVINAR and other spaces was “necessary to stop the access volume.” “It has become a greater evil “. One of the neighbors was even more overwhelming when telling Nou Diari How the area has reached its current state. “A property asked the City Council to legalize the land as parking, but it has not been granted and closed, while the rest have tired of allowing it,” regrets. “It was about preventing people from parking on the road as a minor evil, but it has become a greater evil because now it appears not only in parking lots, but also on the road.” There is no lack of criticism Nor to the advertising that the viewpoint has been given, not only in networks, where it has starred Some viral videobut on the part of the agents that have been responsible for promoting Ibiza at national and international tourism and international shop windows in the sector. “It should never have become the farm of the photo”, Underline at eldiario.es An owner before remembering that the situation is not new. “We have been denouncing the Consell, City Council, Government and Civil Guard.” And now what? That is the question that remains by driving. What to do with the flow of tourists looking for the Selfie Or the dump photo that have seen thousands of times in networks? Roig admits that in the face of summer he wants to find “a solution”, at least provisional. The idea is to “reduce pressure”, for which hand is working with natural spaces. The challenge is not simple: after “broken” the barrier that prevents the passage of cars towards S´ra des Maraet, the City Council has had to reinforce it. About the table is The possibility to open a regulated and payment parking. The local press too pointsThe idea of ​​setting an area as a “official” viewpoint, near the beach and with services such as bathrooms. “We will try to regulate the flows, which is our mission as a town hall,” Roig progress: “You have to have very clear the limits of how far you can go and we work to distribute these flows.” Images | David Holderbach (Flickr) and Jordi NLL (Flickr) In Xataka | In Ibiza there are those who are leaving their homes in high season to move to caravans. The reason: rent them to tourists

The United States has decided to start a tariff war. Videogames in physical format will pay Caro

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Practically from his inauguration as president of the United States, Donald Trump launched a series of tariff measures that put many of the countries with which he maintained commercial relations. Very soon, the ESA (Entertainment Software Association)of which companies such as Xbox, PlayStation, Nintendo or Ubisoft are part of the evil, warned how bad these economic impositions can sit to the industry, mainly due to the conditions of globalization that the sector is experiencing. More tariffs, it is war. The Toma and Daca between countries that maintained a fluid commercial relationship with Trump has just begun, and we recently knew that if the US imposed 10% on Chinese productsthey responded with others in the opposite direction of 10 to 15% For American products such as coal, gas or oil. Similar answers They have given themselves after the announcement of the 25% tariffs for Canada and Mexico. ESA said it. The association warned In a statement that “tariffs on video game devices and related products would negatively affect hundreds of millions of Americans and damage the important contributions of the industry to the US economy.” And although analysts like David Gibson, from MST Financial said On Twitter that the tariff to China would have a “zero impact” on the price of the Nintendo Switch 2 In the United States, it also left the door open to the thing could change if tariffs like countries like Vietnam remained, very important for the manufacture of the console. The problem: physical games. The physical games market is increasingly a more residual part of the industry. But the thing could get worse. Analyst Daniel Ahmad He has highlighted that 20% of Chinese products would undoubtedly affect technological products such as consoles, mobiles and gpus (the latter It is already being noticed), while the 25% that Trump plans to carry Mexico would have an unsuspected effect: in the manufacture and consequent increasing discs, where the Latin American country has an important weight. Less and less. Mat Piscatella, another video game expert analyst, Replica these Ahmad predictions With an even more disastrous prediction: “I would not be surprised to see that the physical games subject to these rates simply did not get to do, with the editors addressing a completely digital strategy.” And concludes: “What a disaster.” At the moment, they are only conjectures, but analysts seem to coincide that tariffs could have an unwanted effect on precisely North American editors, which is what this policy tries to avoid. A future without physical format. Maybe this is the last lunge that awaits the physical games. The digital format gain ground Without rest, and the figures could not be clearer: in 2023 95% of the video games that were sold did so through digital roads. And decisions like Sony’s launch the PS5 Pro without disk unit (You have to buy separately) or Microsoft’s launch A new model Of Xbox Series S also without an album, they make it clear to which direction the industry is. Header | Álex Alcolea In Xataka | Nvidia lost 265,000 million dollars yesterday. Tariffs have caused terror among technology

Extremadura has decided to explore an energy “treasure” under his feet: rare earth deposits

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In recent days, we have heard a lot about “rare earths.” This last obsession of the US president, Donald Trump, has infected everyone and We have followed closely your insatiable search by different parts of the world as Greenland either Ukraine. However, this desire for the dominance of this element is due, among things, that China is the giant that It dominates it. However, to the surprise of many, Extremadura handles the hypothesis that houses a potential of four deposits of rare earths. Short. The Board of Extremadura granted a license In August 2024 to explore an area of ​​49,500 hectares, which will cover 20 municipalities of the Cáceres de los Ibores and scratch field. For its part, indications of the presence of rare earths have also been confirmed in the Badajoz area. An opening for Europe. This new finding marks a new path to Europe, since it needs its own reservations to reduce its dependence on third countries. Francisco Fernández, delegate of the College of Geologists of Extremadura (ICOG), He explained: “The geological characteristics of Extremadura are favorable to house rare earth deposits”, although it is still in a preliminary phase. However, it has not ruled out the possibility that in deposits already exploited from metals I can host these elements. In addition, more than five years ago there were previous work where there had been search for mining resources in the area. The work, entitled “Mining Resources of Extremadura, Rocks and Industrial Minerals”was commissioned by the Ministry for the Ecological Transition, and placed the deposits in the Pacenses localities of Bartrota and Burguillos del Cerro, and in a cacereña, Alía. Spain has potential. The deposits are not reduced only to Extremadura. Spain has a wide variety of elements to extract and different areas for it. In particular, rare earths can find them in Galicia, Gran Canaria, Almería, Ciudad Realamong other places. The fan that has been opened is very wide, but these deposits have in common not only the element, but their extraction seems to be complex. However, another thing that does not remain and we can affirm that we have is ingenuity. In Spain, the formula has been found to stop depending on other countries to obtain rare earths, and It is by recycling. From a recycling plant, valuable elements are recovered through a process of merger at high temperatures. Other critical minerals. Ester Boixereu, an expert in Mineral and Vocal Resources of ICOG, in an interview for Radio 5, has detailed That rare earths are a critical mineral, but that the list of critical minerals in turn is a “very long list of elements.” In addition, he added that rare earth minerals have a peculiarity, and are not difficult names, but do not form their own minerals. In other words, it is difficult to find a high concentration of these elements, since they are all together in a series of minerals. On the other hand, Extremadura has a lot to offer, as it has great potential for minerals and is also in plans to carry out a Great Lithium Mine. However, making a more general photograph, Spain He is highlighting In the EU as a power in other productions such as copper, wolframium, graphite, vanadium and cobalt, among others. A long road. Despite the potential, rare earth mining is not immediate or simple. Despite the advance in extraction technologies to significantly reduce the environmental impact, there are still concerns about past cases such as that of Aznalcóllar. For this reason, Spanish legislation requires rigorous environmental controls before authorizing any mining exploitation to ensure care of the environment. Image | Pexels Xataka | Europe has been trapped between two powers: US and Russia already discuss the controversial Nord Stream 2 on their own

The Washington Post had always been a progressive newspaper. Jeff Bezos has just decided that it is over

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Jeff Bezos, the third greatest fortune in the world and owner of the Washington Post, has generated An intense debate In the media panorama after publishing In his X profile Your intention to apply a radical change In the editorial line of the newspaper’s opinion section, focusing exclusively on two pillars: personal freedoms and free market. This turn has caused the resignation of the opinion editor, David Shipley, as well as that of Other historical journalists of the medium, and has been interpreted as a movement towards a most aligned ideological posture with the values ​​of capitalism and conservative policies of the current government of Donald Trump. Bezos’s message. As Bezos wrote, this decision responds to the need to adapt and differentiate itself in the digital age, where the Internet already offers a diversity of opinions. “There was a time when a newspaper, especially one that was a local monopoly, could have seen it as a service to take to the reader’s door every morning a wide -based opinion section that tried to cover all the points of view. Today, the Internet does that work,” Bezos wrote in his statement. Change lamented by some, held by others. The change He has raised criticism Among the historical editors of the medium, and is perceived as a limitation to plurality that historically characterized the opinion tribune of the Washington Post. “I am from the United States and I am in favor of the United States, and I am proud of it. Our country did not become like others, and much of the success of the United States has been freedom in the economic sphere and everywhere. Freedom is ethical – it minimizes coercion – and practice – impuls Infraerentized in the current media landscape. On the other hand, outstanding personalities of the sphere of the Republican Party, such as Charlie Kirk, founder of TURNING Point USA, They praised the change. Elon Musk, main competition of Bezos in the space race, Applauded Jeff Bezos’ decision publishing a message on his social network “Bravo, Jeff Bezos!”. Touch the image to go to the original message The culmination of a turn. This announcement represents the culmination of the turn in the editorial line of the media, which began to demonstrate after the order that Jeff Bezos sent to those responsible for the newspaper withdrawing support of the Washington Post to the Democratic candidacy of Kamala Harris before the presidential elections. That decision placed the American environment In a position of equidistancewhich is now completed with a positioning towards Republican postulates. Long Democratic Tradition. As publishes EFE, the newspaper had maintained support for Democratic candidacies since 1976 (with the only exception of the 1988 candidacy). The newspaper supported Hillary Clinton in the 2016 elections and Joe Biden in 2020, in which both faced Donald Trump, maintaining a very critical editorial line with the New York millionaire during his first term. The positioning of the Washington Post In the last elections It was the first time, since Jeff Bezos bought the newspaper in 2013, that the millionaire intervened in the newspaper of the newspaper. Another prominent fact in the change in the editorial line of the Washington Post was Waiver of the cartoonist Ann Telnaes after the rejection of the means of publishing a drawing in which Jeff Bezos and other executives of large corporations were seen leaning before a statue of Donald Trump. Millionaires and Trump’s influence. This change reflects a broader tendency among technological leaders who fight for occupying a place in the area of ​​influence of President Donald Trump and obtaining A favorable treatment for your companies. Elon Musk, he won his position as the right hand of the president and executor of the Cutting policies initiated by Doge being The main donor in the electoral campaign of Donald Trump. Other magnates like Mark Zuckerberg, have adjusted the Moderation policies in goal to align with the postulates of the Trump administration. For his part, Tim Cook recently announced A multimillionaire investment Apple in the United States, aligning the company with the wishes of the new president of industrial reinvestment in the United States. In Xataka | A government “Extremely Hardcore”: Elon Musk is applying to the US the same recipe that has applied to all its companies Image | Dvids (Anthony Nelson)

Nintendo had a program to get discounts on his games. Have decided to say enough

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It was one of the best and most followed Switch functions, and one that decidedly placed it ahead of other rival platforms. But as of March, it closes this system that allowed us to use the gold points that were won when buying digital software at the ESHOP or through download codes, and that allowed to obtain discounts on future purchases. Nintendo He has officially announced that will withdraw them on March 25, 2025 Since 2016. More than eight years ago, Nintendo’s rewards system had caused thousands of players to benefit from the points that were obtained by spending on the ESHOP. The possible benefits in the Nintendo digital store were divided into two: platinum points (they were obtained when playing mobile games such as’Super Mario Run‘or’ Fire Emblem Heroes’ and complete missions related to the My Nintendo service) and gold points (as we commented, are achieved with digital points). The latter are the ones that will disappear. They can still be used. The good part is that the points can continue to be used until they expire and past on March 25. The points have a validity of 12 months from the moment they were achieved, and if physical copies of games acquired before March 25 are recorded, the points will be obtained equally. Similarly, any anticipated order made before the deadline also generates gold points, although the game is officially launched later. In this way, players who reserve titles can still benefit from this system. Possible reasons. Nintendo has not specified the reasons for this decision, but in all likelihood it is linked to the launch of Nintendo Switch 2scheduled for this year, and of which more details will be known a week after the discontinuation of the gold points. Nintendo has already declared its intentions to maintain its virtual store system with the same characteristics as the current Eshop, so maybe Switch 2 be matched a new type of currency or set a substitute system of the gold points. 5% very juicy. The discount that was obtained thanks to the gold points was 5%: that amount could be deducted from future digital purchases (and 1% in physical purchases), which is not a crazy amount, but very useful if you frequent The indie of the store, where there are usually releases between 3 and 5 euros. It was a great way to access and even try free economic games. We will always have the others. The Gold Points system is not the only discounts for points of the console panorama (another reason to think that Nintendo is not eliminating, but only adapting it to Switch 2). In PlayStation is the system PlayStation Stars And in Xbox, the Microsoft Rewards. There are, however, significant differences: Sony’s case is the most recent, the awards are achieved by making very variable complexity missions in the titles of the console catalog. The points can be redeemed by digital collectibles. In the case of Microsoft, they are also achieved with missions and games, and can be exchanged for varied awards, even Game Pass subscriptions. Header | Nintendo In Xataka | Patents linked to Switch 2 show the operation of the Joy-Con as if they were computer mice

In China they decided to create a snowy destination for tourists with cottons. To anyone’s surprise, they did not go well

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If the snow does not go to the mountain, the mountain invents snow. Or try at least, like have done in Chengdua town in the province of Sichuan, in China. There those responsible Chengdu Snow Village believed that it was a good idea to promote among tourists as an idyllic winter destination, with their spine, roofs and trees filled with flakes and gardens with snow dolls. The problem is that the project worked halfway: visitors arrived, but not the snowfall. And of course, They had to improvise. The result has unleashed a delusional controversy. A barbaric idea. Chinese tourists like winter landscapes. Quite. Demonstrates it every year ZHONG GUO XUE XIANGa villa located in a forest in the province of Heilongjiang very popular among Chinese families precisely for their whitish landscapes. Thus, a while ago in Chengdu asked a question: why not do something similar there? What if they took advantage of the snow that falls in winter to create their own holiday people? The result was recently inaugurated: Chengdu Snow Village. Click on the image to go to Tweet. Perfect, right? Yes. And no. Their promoters managed to arouse the interest of tourists, but they failed the most important thing: snow. Chengdu Snow Village was published as a snow -destination (he says so in his own name), but those responsible for the project found that the weeks spent and the long -awaited flakes did not fall or at least not in the necessary amount to color the people the people . “Before it snowed all the winters. So we decided I explained recently One of the employees of the town, adds: “We expected the arrival of the snow, but unfortunately the time did not put on our part.” A for Plan B. The situation was complicated. The holidays of the Lunar New Yearat the end of January, and the weather in Chengdu Snow Village was not expected. Neither does its landscapes. It was more hot and the views had little to do with the whitish prints that visitors expected. What did your managers do? Activate a plan B. One that went to use cotton and water with soap. After all, he had not snowed, but … What prevented the town from creating its own flakes, in an artisanal way, without the need for very expensive cannons? “To recreate an ‘snow’ atmosphere, the tourist people checked cotton to recreate it,” Recognize Chengdu Snow Village. It is not necessary to pull imagination to get an idea of ​​the result. There is photos and Videos They show how the town was after covering its roofs and trees with cotton and soapy water. Click on the image to go to Tweet. Solved crisis? No. The visitors realized that what they saw stacked in the roofs of the cabins or scattered by the roads was not snow, but cotton, and soon shared their anger in networks. “I feel deceived. I think they have insulted my intelligence,” One lamented. Another agreed that he had directly left “speechless” to see that snow was false. And the controversy unleashed. From Chengdu Snow Village they admit that the cotton and the Jabonosa Ajuga did not go well either. “He did not achieve the expected effect, causing a very bad impression among the tourists who came to visit,” They confess. Its managers apologized, they explained that the snow had failed them, they offered to Return the money to their customers and dedicated themselves to cleaning cotton and soap. His apologies have not avoided that what happened in Chengdu has unleashed a considerable stir. Global Times assures That the Chinese authorities are already investigating whether a deceptive advertising case can be considered and the tourist town has announced that it will close its doors for reopening reforms. The case of course has been viralized and today can be read about the peculiar Chengdu experiment with a hit snow in websites of Half planet. A not so strange case. Chengdu is not the only destination that has seen how their expectations were frustrated by the lack of snow, something they have also experienced in their meats tracks ski stations France, Italy and Spain. There are some that have directly closed definitively. In China herself there is another peculiar case: in Harbin, a town known for its extreme invests and its popular ice festival, they have encountered The problem That, given climate warming, the icy layers that extract from the Songua River are thinner. “In previous years I was one meter thick, now it only has twenty to thirty centimeters,” confesses the founder of the festival. Question of imagination. Chengdu also remembers Another controversy Similar in the Chinese province of Henan, where those responsible for a natural park decided to lend a hand to nature to be more surprising. There, yes, there was no snow, cotton or water with soap. What the authorities did was install a pipe to ensure that the impressive stream of the Yuntai waterfall314 m high, have a good amount of water all year, regardless of droughts. When it was discovered with a drone it was generated A considerable stir. Images | W FF (Flickr) and Clayton Malquist (UNSPLASH) In Xataka | China wants to encourage tourism in its abrupt and amazing mountains of the interior. Solution: Mechanical stairs

Tired of people talking about the end of the world without knowing, Newton decided to calculate it. And he explained it in a letter of 1704

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By 1665 the bubonic plague arrived in London in a cotton ship from Amsterdam. In the following years, between overcrowding, dirt, hunger and rats, they would die More than one hundred thousand people In the country. In August, the great plague arrived in Cambridge and forced the university to close. It was then that a very young Isaac Newton had to return to Woolshorpe Manor, the family home. Over there, According to a probably fraudulent traditionsat down one of the three apple trees of the farm and the blow of one of the fruits brought to mind the theory of gravity. We do not know if the craniocerebral trauma produced by the happy apple was also responsible for everything that came in the last part of his life. Sir Isaac Newton was not any. On the one hand, Newton was, in fact, an intellectual giant. “The greatest scientific brain that the world has known,” According to Asimov; the person responsible for that “perhaps the greatest advance of thought that a single individual has ever done”, According to Albert Einstein. “Nature and its laws were hidden at night; God said ‘that Newton’ becomes and made the light,” he says Alexander Pope’s famous epitaph. On the other, it was someone complicated – especially after The nervous breakdown he suffered in 1693. The most controversial example is its passage through the house of La Moneda de England (a stage of your life Full of torture, hanging and dismembered falsifiers); However, a brief review of his personal life and friendship gives good account of it. But what interests us today is that he was passionate about the Bible. It is estimated that more than half of what Newton wrote It had to do with theology and alchemy; And, as a good mathematician, one of the themes that worried him most was the end of the world. The end of the world? Yes, at that time (remember that The English revolution had just “finished”) Religious debates were in the flower. And the end of the world was a usual issue in public conversation. But Newton was convinced that people did it wrong. Lincolnshire’s genius analyzed the biblical text (And, specifically, Daniel’s book and the Apocalypse) and concluded that people were exaggerating the closeness of the end of the world. And gave a date? Yes and no. As Newton seems to identify the year 800 d. C. as the moment when the Church entered the “great apostasy.” This is a key date in the texts and, from there, he deduced that there was no reason to think that before 1260 years the apocalypse arrived. That means that We are relatively safe until 2060. Because, as he said “he may end later, but I don’t see any reason for him to end before.” But did he really think he was going to end the world? According to Stephen Snobelen, professor at the King’s College University of Halifax (Nueva Scotia) that has studied the matterNewton did not believe that the world would end in a literal sense. “For Newton, 2060 AD would be rather a new beginning. It would be the end of an ancient era, and the beginning of a new era: the era to which the Jews refer as the messianic era and the era to which Christians premillennials call the millennium or kingdom of God “, Snobelen defended. Obviously, we are not faced with weight to think that the apocalypse is just around the corner. But knowing The close we are from the end of the worldwe can take all this as an invitation to take advantage of the moment. Image | Godfrey Kneller In Xataka | When Newton reached the fundamental laws of physics there was already a sign that said “Leonardo was here”

15 years ago, a forest engineer decided to grow sponges in Galicia. The war against plastic has ended up giving him right

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In the mid -90s, Juan Carlos Mascato finished studying forest sciences in Hamburg and enrolled in a company in the area. He was lucky: of all the things that company could have needed, he needed someone to speak Spanish, someone to send to Paraguay. It was then that he met the Lugfa and began his crusade against the plastic. Today is the largest producer in Europe in the sponges and natural scourers. And all from a small town in Pontevedra. What is the LUFFA? The LUFFAS are a genus of plants slightly related to pumpkins, cucumbers and melons. In fact, in Southeast Asia is a Very popular food as long as they are collected soon. Otherwise it becomes too fibrous to be consumed. So fibrous that, duly processed, they can be used as exfoliating sponges. For centuries, this type of vegetables (or some of its variants) were widely used and were among the crops of any orchard that would be precious. But the irruption of plastic from the 40s sent them to the drawer of history. Until now what THE WAR OF THE PLASTICS They have returned them to the first line. And what does the European Luffa giant do in Caldas de Reis? It is an excellent question. As Silvia Rodríguez explained in the countrythe clearest reason is that the Mascato family (of German mother, but Father Gallego) had a farm available in a town with a very particular climate that made it a good candidate to try subtropical crops: Caldas. Chance does not end there, of course. Because the processing of the LUFFA includes a fermentation phase in which the hot springs of the Gallego municipality fit as a ring to the finger. No one is a prophet in their land … And in this case it doesn’t happen either. Because the truth is that Iberian vegetable sponges It is little known here in the country. Of the 200,000 sponges that manufacture a year, only 10% stay in Spain. The rest goes to countries such as Korea, Taiwan, New Zealand, Sweden, Finland, Norwegian or East next … Right now, the company works on an online marketing project in Germany and expanding its productive infrastructure to the US. What sponges can teach us. Because although the story is already very interesting, there is something that really crucial: that for decades we have despised many traditional solutions simply because they were. And that is a mistake. This was made clear in 2015 Karolinska Institute of Stockholm when granted your youyou The Nobel Prize in Medicine. Many interpreted him as a prize for traditional Chinese medicine, but it was not accurate: your feat was incredible. Since 1965, your youyou It was analyzing thoroughly Each and every one of the remedies that the millenary Chinese civilization had been selecting. And, indeed, most pure superstition, pseudoscience and placebo. However, he found the Artemisininea revolutionary treatment against malaria. Rethink the past. This is an example of the book that if we approach us with an open (but rigorous) look at the technological history of humanity, we can find really creative solutions to the problems of our day to day. In the middle of a world invaded by plastics, natural sponges are an excellent example. Image | Jan Helbrant | Tony Buser In Xataka | How an idea can model societies with hundreds of millions of people almost 1000 years later: Schultz’s hypothesis

If it is a matter of time for AI to enter our cars, Nissan and Deepseek have decided to advance

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Deepseek’s adoption is being much faster than that of Chatgpt. The artificial intelligence that arises as the new reference in China is already integrating natively into smartphones manufacturers, such as Honor and Nubia In your native country. He is also landing in electric cars, such as ByD, which have already signed agreements to improve their autonomous driving system thanks to Deepseek technology. Following his steps, the first Japanese manufacturer to bet on this Open Source model for greater interface level integration has been Nissan. A plan similar to the byd. This week we knew byd’s plans to integrate Depseek into its research and development line. The agreement with Byd had as its main focus to implement an advanced autonomous driving system, raised for both high -end vehicles and for the most accessible. Beyond the autonomous driving plans, improvements were raised in the vehicle’s own software thanks to the integration of this AI. Is exactly what he wanted Announce Nissan. The company has revealed that its new electric sedan, the Nissan N7 (a vehicle born of a joint venture with the Dongfeng and oriented to the Asian market), is the first vehicle to incorporate a deep integration with Depseek-R1. The vehicle will be able to process natural language, make recommendations related to navigation and entertainment system, as well as adjust to driver’s habits to vary their behavior. A thrust for software. From a time to this part, the software has become one of the main keys when it comes to a vehicle. Android Auto, Android Automotive, Apple CarPlay, Own Solutions of the manufacturer, Alliances with video game development companies… Who wants to lead the car of the future has to lead in software, and alliances with agents such as Depseek will be key to it. China is also one of the countries that is leading the transition to the electric vehicle, and having the main alternative to Chatgpt can completely shake the market. Nissan is not alone. Nissan and Byd are not the only companies that have approached Depseek. The gigantic Chinese group Geely, owner among others of Polestar and Volvo, has also opted for China to integrate it in the future in some of its vehicles. The objective and advantage for the user? The same as in the previous case: that drivers can enjoy a more connected driving experience, thanks to the natural understanding of language that these models allow. Image | Nissan In Xataka |The brief love story between Nissan and Honda is over. Now another buyer appears on the horizon: Foxconn

Estrella Galicia has decided that the star ingredient of his new beer is Valencia. And that is a risky bet

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Yesterday, by surprise and before The suspicion of not a few, Estrella Galicia presented The one that would probably have been the most extravagant (and risky) product of its extensive catalog, which by the way are already including beers With perclabes either peppers: A BRIK of Special broth For Valencian Paella. It sounded crazy. And it was. There is no such broth. Nor will exist. What the Galician company is planned to launch is a “special Valencian edition” of its beer, something that announces almost on the eve of the Valencia failures. Beyond what the Galician company does the movement says a lot about where the beer sector walks. Paella Estrella Galicia broth? Sounds weird. And it is logical because it is. Yesterday Galicia surprised his own and strangers announcing a “broth for Valencian paella” (sic) Through its official profiles of Instagram, X and LinkedInin which I include even photos of the product, in whose container it could be read in great ‘Estrella Galicia’. The announcement was replicated in networks and there was a good handful of media that echoed the launch, clarifying In some cases that they had tried unsuccessfully to confirm the news with the company itself. They did not get it. And there was a reason. Click on the image to go to Tweet. NO BREATMENT, SPECIAL EDITION. It sounded like a marketing campaign. And there have been no surprises. It was. Estrella Galicia has confirmed it today through the same channels, with A video Shared in networks in which the cake uncovered: “Yesterday we launched our broth for Paella Valenciana and you put us to broth. Quiet, it was a joke.” The stitch goes with thread and in the same piece they take the opportunity to announce the product that they intend to launch: a beer ‘special edition Valencia’. Wrapping in tradition. What did the broth for Paellas come? Why yesterday’s message? Was it only a hook to gain visibility? Yes. And no. The campaign has served Estrella Galicia for something else: in addition to effectively multiplying the repercussion of the launch (that of the new beer, not the broth Fake) has allowed him to emphasize the leitmotiv of its commercial strategy, the basic idea of ​​its product: tradition. The Galician firm wants to reinforce in the Valencian Community. And curiously he wants to do so associating himself with the image of local culture. “This broth (that of Paella Estrella Galicia) has never existed. We would never do anything like that because, as you, we understand the value of our recipes. And here is our only secret ingredient is to respect the ingredients,” ensures the brewer in the video with which he announced his new Valencia 2025 edition. Click on the image to go to Tweet. Valencian, why? In summary: Estrella Galicia associates its image to the defense of tradition in a market, the Valencian, in which the bottles of the Rivera Children’s Corporation have already been worked on an important hole. In 2023 The provinces It echoed A study which revealed that, although in the territories close to the region, consumers opt for Mahou, star of Levante, Amber or Estrella Dam, the favorite beer of the Valencians was the one made by a company from the other end of the country. The question that leaves its launch is … What is special and Valenciana the special Valencian edition? The company does not clarify it. Is limited to ensuring That the drink will be “a tribute” to the passion of the community through the paella, but without going into details or deepening how it will elaborate or get it to differ from the rest of its catalog, beyond the labeling. Barrels … and maps. The star campaign also talks about something else: to what extent the brewer is a market played and distributed in Spain. A few months ago Datacentric elaborated A map of favorite beer brands by autonomous communities that demonstrate the clear (and pronounced) differences at the territorial level. In the Peninsular Center, Mahou reigns, Cruzcampo does it in Andalusia, in Aragon it is amber, in Catalonia Estrella Dam, in Murcia stands out Estrella de Levante and in much of the rest of the country Galicia makes it star. Beyond the preferences for reasons of historical and cultural roots, the weight of the Galician company at the state level does not surprise. If Star Galicia has highlighted for something over the last years it is his aggressive marketing strategy. His bottles have ended up to Cristina Pedroche and Chicote during New Year’s Campanadas. Even of the influencer Chiara Ferragniwho a few days ago posed with a bottle For the 28.7 million followers on Instagram. Click on the image to go to Tweet. The importance of figures. Campaigns such as Valencia also tell us about something else: an industry, the brewer, in full expansion and has been looking for new margins towards which its market widen. Although alcohol consumption is experiencing deep changes In Spain and distancing Of young people and frequent drinking intake, the beer sector has excelled in recent years due to the efficacy of its strategy. How has consumption evolved? The Statista tables They reflect that the total volume of beer consumed in Spain grew in a practically sustained way (with the impasse of the pandemic) between 2012 and 2023, following a opposite trend to that of the per capita intake. Statista sample Also that in 2023 in Spain each person drank on average about 56 liters of beer. There are two less than the previous year, but still far exceeding the average marks of (at least) the last decade and a half. Employers’ data Cervecera are also interesting: in 2023 it found an increase in consumption of 2.84%, although that growth was sustained by foreign tourism. Without it, he estimates that he would have fallen 3.53%. That percentage basically explains by the closing of bars after the pandemic and changes in the habits of the Spaniards, which at least in … Read more

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