Omoda and Jaecoo already sell more cars than Citroën, Nissan or Ford in Spain. And they are very clear that their secret is not in the price

In the first half of 2026, Omoda has sold 13,208 cars according to data from Anfac. Jaecoo has placed 6,590 units on the market. Between both companies there are only six cars on the market (the Omoda 5 and Jaecoo 5 have electric versions) but their numbers are higher than those of Citroën, Ford or Nissan, companies more than established in our country and that have been great bestsellers. AND Francesco Colonnesevice president of Omoda&Jaecoo Iberia, is very clear about why. Shot. “This year we will reach close to 40,000 units.” That is the objective they have within Omoda&Jaecoo for our country, according to Colonnese who has expressed his reading of the market in The Country. The numbers, of course, point to this because in the first half of the year they already touched 20,000 units, already close to just under more than 25,000 units with which they closed last year. The situation of Omoda and Jaecoo is just the certification that three Chinese companies have arrived in Spain to occupy a relevant position in the market. Its cars are the basis of the almost 14,000 units that Ebro has put on the market so far this year. BYD has already registered 22,860 units (double than last year). MG, the leader, is in a technical tie with last year, signing 25,137 units. And in Europe, which was still resisting Chinese brands, BYD already sells more cars than Citroën. “They have to get their act together”. The reasons why Colonnese believes that Chinese manufacturers are gaining ground in Spain are very clear: “European manufacturers have to step up. When someone arrives who raises the level of quality and technology in cars, you have to try to provide the same service; you can’t stay with what you have because, suddenly, you go from being super modern to super old, from technological to analog…” In his words, the vice president of Omoda&Jaecoo Iberia defends that price is not the only reason why its cars are growing at a devilish rate. “It’s not that the customer buys from us for 3,000 euros less, but because we provide double the electric range. Until the Chinese arrived, until we arrived, (the plug-in hybrids) had 40-50 kilometers of electric range, now they have 150 kilometers.” a good business. This defense of the plug-in hybrid makes a lot of sense for the company. At this time, Omoda has sneaked in the Omoda 7 and to Omoda 9 among the 10 best-selling cars with this technology in Spain. Cars that, as we told you in these tests (previous links), we liked for their low consumption and high technological load. Yes, but. Although Colonnese assures that its customers buy them for “the quality of our cars, which have technology everywhere, something that was not common in the sector”, the truth is that Omoda&Jaecoo, like the rest of the Chinese brands (five of the 10 best-selling plug-in hybrids in Spain are Chinese), offer products much cheaper than the competition. Equal equipment, as we tell in this BYD Seal U testthere is no possible comparison with other models. But part of this advantage in the market comes because Chinese cars with combustion engines, unlike electric cars, do not pay the extra tariffs that were imposed in 2024. They have become, as we already warned, the Trojan horse with which to quickly gain market share. The times. What is indisputable is that Chinese manufacturers are monetizing investments and arrival in our country in record time. Their cars offer a more technological image that quickly adapts to current customer tastes. That, in a world that advances at a devilish pace, is key because a car has been designed for a decade if we add the development time and the time that this car had to be on the market. From Chery (owner of Omoda&Jaecoo) they have long defended that That ability to adapt and solve problems is key. Instead of launching a car that is as refined as possible but developed over years, what Chinese manufacturers prefer is to launch a very solvent product and apply subtle changes if necessary in record time. These very short development times are what are dynamiting the industry and putting traditional manufacturers on the ropes. At Toyota they are clear that they need to be more agile to compete and The Renault Twingo has been designed in China to have it on the market as soon as possible. Photo | In Xataka | Europe has focused on stopping Chinese electric cars. The real threat is in its cars with combustion engines

Nissan has been giving a second life to its car batteries for years. In Melilla they use them as an anti-blackout system

Nissan has once again focused its attention on one of its most unique Spanish projects. And it is that in a recent press releasethe company recovered the case of Melilla as an example of how it is promoting the “second life” of its electric car batteries. The installation It has been operating in the city for several years now.but the project remains one of Nissan’s central arguments to defend that a battery that is no longer useful to power a car still has a lot to contribute to the electrical grid. What exactly is it about? The project is called Second Life and was born from an alliance between Nissan, the energy group Enel (through its Spanish subsidiary Endesa) and the Italian company Loccioni, specialized in measurement and control systems. The idea is to take advantage of Nissan LEAF batteries that have finished their time in the car to set up a stationary energy storage system. According to advertisement When the company itself made the project public, the installation combines 48 used LEAF batteries with 30 new ones, for a total of 78 units. Why Melilla and not another city. Melilla is an unusual case within the electrical system in Spain, since it is isolated, is not connected to the national distribution network and depends entirely on a single thermal power plant operated by Endesa. In other words, if that plant falls, the entire city is left without electricity. And precisely that point makes the city the ideal setting to test backup systems like Nissan’s. How it works in practice. The battery pack acts as an emergency generator. It has a power of 4 MW and a capacity of up to 1.7 MWh of stored energy. If the plant is disconnected, the system can inject electricity into the Melilla grid for about 15 minutes. It may not seem like much, but it is the margin that is considered sufficient to reactivate the plant and restore the supply without the population noticing a prolonged outage. Come on, it serves as a cushion to avoid blackouts and keep the network stable (although it is not shockproof. such problematic blackouts like April 2025). An interesting technical detail. The system does not disassemble the batteries cell by cell. According to explains The company, when each pack is removed from a vehicle, is placed directly into the storage system just as it was mounted in the car. It is a way to reuse the assembly without a complex dismantling process, something that makes reuse cheaper and simpler. Strategy. The brand frames Second Life within its concept of the “4Rs”: reuse, remanufacture, resell and recycle. It is a circular economy logic, since a battery that loses performance in a car still retains a good part of its capacity, sufficient for uses where it is not required as much, such as fixed energy storage. Soufiane Elkhomri, Director of Nissan Energy Services for the AMIEO region, counted Furthermore, the collaboration with Enel allowed them to create “a model for the second life of a battery, which can be applied to many other use cases.” A first step. Melilla is just one piece in a broader commitment than Nissan replicate in other placessuch as the LEAF batteries that support the Fiumicino airport in Rome or some of its facilities in Japan. The idea is interesting, especially in terms of reusing a component as critical as a car battery. It remains to be seen, in any case, to what extent this type of solution becomes widespread as millions of electric vehicle batteries reach the end of their first life in the coming years. Cover image | Christelle Hayek and Giovanni Della Checa In Xataka | A ‘shitty plan’ to save the countryside: Europe turns to manure to tackle the fertilizer crisis

If it is a matter of time for AI to enter our cars, Nissan and Deepseek have decided to advance

Deepseek’s adoption is being much faster than that of Chatgpt. The artificial intelligence that arises as the new reference in China is already integrating natively into smartphones manufacturers, such as Honor and Nubia In your native country. He is also landing in electric cars, such as ByD, which have already signed agreements to improve their autonomous driving system thanks to Deepseek technology. Following his steps, the first Japanese manufacturer to bet on this Open Source model for greater interface level integration has been Nissan. A plan similar to the byd. This week we knew byd’s plans to integrate Depseek into its research and development line. The agreement with Byd had as its main focus to implement an advanced autonomous driving system, raised for both high -end vehicles and for the most accessible. Beyond the autonomous driving plans, improvements were raised in the vehicle’s own software thanks to the integration of this AI. Is exactly what he wanted Announce Nissan. The company has revealed that its new electric sedan, the Nissan N7 (a vehicle born of a joint venture with the Dongfeng and oriented to the Asian market), is the first vehicle to incorporate a deep integration with Depseek-R1. The vehicle will be able to process natural language, make recommendations related to navigation and entertainment system, as well as adjust to driver’s habits to vary their behavior. A thrust for software. From a time to this part, the software has become one of the main keys when it comes to a vehicle. Android Auto, Android Automotive, Apple CarPlay, Own Solutions of the manufacturer, Alliances with video game development companies… Who wants to lead the car of the future has to lead in software, and alliances with agents such as Depseek will be key to it. China is also one of the countries that is leading the transition to the electric vehicle, and having the main alternative to Chatgpt can completely shake the market. Nissan is not alone. Nissan and Byd are not the only companies that have approached Depseek. The gigantic Chinese group Geely, owner among others of Polestar and Volvo, has also opted for China to integrate it in the future in some of its vehicles. The objective and advantage for the user? The same as in the previous case: that drivers can enjoy a more connected driving experience, thanks to the natural understanding of language that these models allow. Image | Nissan In Xataka |The brief love story between Nissan and Honda is over. Now another buyer appears on the horizon: Foxconn

Honda and Nissan have broken negotiations for their merger. Now another buyer appears on the horizon: the iPhone manufacturer

Both companies believe that the most appropriate is to cease negotiations With these words, Honda and Nissan have confirmed that they have not reached an agreement and that, therefore, they put an end to their negotiations to add forces. What in March 2024 was exposed as a collaboration agreementat the end of the year was taking fusion form. Until, finally, there were clear that Honda would buy an important part of Nissan. Although there has been talk of Japanese government pressures to force the merger between both companies and try to get Nissan out of a financial hole that points to 9,000 layoffsthe truth is that Honda does not seem completely willing to merge from equal to equal. In recent days, the clearest option seemed to buy Honda of the totality or an important part of Nissan for turn it into a kind of subsidiarysomething that has ended up breaking negotiations. Nissan is now in a complicated situation but has preferred to maintain some independence in its future development. At the moment, it has to face the thousands of dismissals mentioned above but that will be nothing more than the confirmation that the company will fulfill its reduction in production by 20%. They are demanding but mandatory measures now that the profits of profits for the fiscal year that ends soon in Japan 70% have been adjusted compared to the original forecasts. At the moment, companies have announced that they are still open to collaborations for the development of potential future products although there is nothing written about this. Both companies face a future challenge with the electric car. Beyond Japan, the United States aims to be its strongest market but Nissan has fallen hard in the countrywhile putting Great efforts to jump into the electric car in the medium term. In Europe, where the road to the electric car has been paving from the political spheres, Nor has he received the expected support. To all of the above you have to add a context that has further complicated things. In Europe the idea begins to slide They will delay pressure measures to manufacturers to jump into the electric car. In the United States, Donald Trump is determined to end the promotion of this technology that Joe Biden had promoted with large tax incentives. Steel and aluminum tariffs They can be the icing to make the product more expensive and hinder its economic viability. In all this jaleo, a new player appears on the horizon. Foxconn and the car, the eternal desired Since the economic difficulties that Nissan is going through, Foxconn has been seen, he would see that he would be interested in buying an important part of the company and starting to manufacture its vehicles. The Taiwanese company is known for the production of iPhone But he has long since assured that his experience producing all kinds of technological devices may be sufficient to produce your own vehicles. Intentions are clear for years: produce platforms with all the integrated hardware necessary to make each manufacturer contributing its distinctive point with the software. To assert its position, Foxconn has been insisting that this way of working is perfect for launching electric cars at a low price. In December 2022Liu Young-Way, his CEO, said that the company’s strategy went to reach between 40 and 50% of world car production. The first milestone was marked by 2025 when they aspired to produce 5% world vehicles. Obviously, this will not happen but aware of the difficulties Nissan has, Foxconn has been interested in at least, with the shareholding that Renault keeps in the Japanese company as a consequence of the alliance, Woven under the mandate of Carlos Ghosnand its subsequent agreements that have been diluting participation of the French. With the negotiations between Honda and Nissan, foxconn again gained strength after Nissan will confirm last week which was open to new collaborations, including that of the Taiwanese company. Since then, the Rumors They have been taking strength although their managers have been elusive. In his last statements, Foxconn has made it clear that his true intention with Nissan would be framed within a collaboration and not of the purchase from your shareholders. These statements, of course, came before the publication of the cessation of negotiations between Honda and Nissan. Photo | Sling In Xataka | Nissan pointed to the electric car as a future plan. It will fire 9,000 employees and prove Toyota

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