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My Smart TV screams a Fire TV Stick. Now that they are on offer is a good time to buy it

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There are still a few days for Amazon to celebrate his new campaign Prime offers partybut as usual the store has given a small advance with new (and quite interesting) discounts on its Fire TV Stick. If you do not have one yet, you want to renew the one you have or want to have a better performance when using the TV, as is my case, all models have dropped in price: In addition, when buying the 4K or 4K Max model from Amazon you can buy an Xbox command along with a month of Game Pass with a 20%discount. Fire TV Stick 4K (last generation) The price could vary. We obtain commission for these links The 4K model is again the one with the best value for money Taking into account that Amazon no longer markets the Fire TV Stick Lite, the store right now only has three models – although A new one will arrive soon-. Among the three Dongle, The Fire TV Stick 4K is the one that has the best value for moneyand by far. He Fire TV Stick 4K It is a small device that connects to TV through HDMI to use apps such as Netflix or YouTube. The particularity of this model is that it offers both a 4K resolution and compatibility with Dolby Vision and Dolby Atmos, as long as the television to which we connect it admits it. In addition, it has improved in performance with respect to the previous generation and is Game Pass compatibleso through the Fire TV Stick 4K you can access the Microsoft cloud service (it is necessary to have a command). The voice assistant also incorporates Alexa and allows you to control TV through the distance control of the FIRE TV Stick. Under my experience, I have used several Fire TV Stick HD and there are not few times that I have thought about making the jump to the 4K model. My TV, although in everything else it is good, in regards to its performance … it is quite bad, so one of these devices (or some TV box) are Ideal to have a better experienceespecially when navigating the operating system. You may also interest you Amazon Fire TV Stick 4K Select (last generation): Start reproducing 4K content in streaming, see hundreds of thousands of films and series episodes, and access free TV and live TV The price could vary. We obtain commission for these links Amazon Echo Dot Max (last generation): Alexa speaker with enveloping sound and integrated digital home controller, graphite The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon In Xataka | Best Amazon Fire TV. Which to buy and recommended models to turn your TV into a smart TV depending on the use In Xataka | Best “intelligent” loudspeakers Amazon Echo. Which to buy and recommendations depending on the use

The Sovereign Saudi Fund Buy Electronic Arts for 55,000 million dollars

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Post in development The rumors of this weekend They gave in the nail: Electronic Arts has finally been acquired by an investment group Headed by the sovereign Fund of Saudi Arabia and Private Investment firms Affinity Partners, owned by Jared Kushner –Donald Trump son -in -law-, and Silver Lake. The agreement values ​​each at $ 210 (a 25% premium on the current cost of each), since the price of them had fired more than 15% Since the rumor came out this weekendwhich may have accelerated the purchase. This is the greatest purchase operation of this type in history: a company that quotes and gets it out of stock market is acquired. It exceeds in that sense the value of 45,000 million dollars that in 2007 had cost the purchase of the Texas Txu public services group. The greatest cash operation is also treated to date in what we have been. The rumor of which The Wall Street Journal echoed He spoke of 50,000 million dollars, before the price of the shares rose. Thus closes what is the second most important purchase in the history of video games, surpassed only for the sale of Activision Blizzard to Microsoftwhich cost 68.7 billion dollars and a few headaches for the company, since it had to face a series of anti-monopoly processes. As for the changes that may be in the EA managerial organization chart, Andrew Wilson, executive director of EA for years, will continue in the group. He will continue to direct the company after the closure of the acquisition in the first half of 2027. With this step, Saudi Arabia becomes one of the main actors in the video game industry: EA not only has very important sports franchises such as EA Sports FC, Madden either NHLbut also icons that can now take renewed forces, such as THE SIMS, Battlefield either Need for Speed. It is a movement perfectly in line with the purchases from the actions of weight brands such as Nintendo either Capcomor its investment in areas such as eSports, hosting some championships In what many observers, as Amnesty International, have described as Sportswhing. They open up with this action of uncertainty for EA, since the company does not speak in its press release about How could it affect the company’s template. Recall, in addition, that Electronic Arts is notorious for having given Sagas Green Light such as ‘Mass Effect’ or ‘Dragon Age’, whose content could collide frontally with the policy of a country very little tolerant With policies queer and integrators that marked the themes of these games. One of the many precedents in that regard: a DLC of ‘Assassin’s Creed Mirage’ financed by Saudi Arabia and set in the country met with the Protests of a good part of the template of Ubisoft. In Xataka | Saudi Arabia plays with fire: he wants more fee, content Trump and finance his energy transition

The brands are turning in the electricity. Porsche and Audi will return to combustion because nobody wants to buy them

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We do not know the future and that encourages us to be anchored in the past. The electric car brings more power and greater control over it, a wilder acceleration or cars that will end up being more effective in curve. With the weight of the current sports, it is not surprising that we begin to see very similar figures in weight … and much better if we talk about the weight/power relationship with respect to the combustion models. Byd, in fact, has just demonstrated that The future of the hyperdeportivo is electricsweeping Bugatti and becoming the Yangwang U9 in the fastest car in the world. A long time ago, the McMurtry Spéirling I left ridiculous The acceleration of any car with combustion engine. And, despite everything, the sports electric car is still not pending. We do not know if it is a matter of time, if cars like the future RENAULT 5 TURBO 3E They will break schemes and become an immediate classic. But until then, the combustion car offers sensations that the electric car cannot match. For some those Sensations They are different. For others, they are clearly better. Anyway, there is evidence: the sports electric car does not finish convincing. And that is causing the plans to electrify these models are delayed. The best example is the future Porsche 718. A car that had to make the leap to the electric whole and that, however, will have a version of combustion. And that, with rebound, will lead us to a future Audi Deportivo that will also mount combustion engine. Porsche collects cable (and passing, Audi benefits) “We want to meet the new market realities and change customer demands. We have seen a clear drop in the demand for exclusive battery electric cars, and we are taking it into account.” The words are from Oliver Blume, CEO of Porsche, in a call to investors collected by The Autopian. They arrive to confirm a change of strategy. Future Porsche 718, classic central motor sports and the entrance range to the company will continue to offer, at least in their most expensive options, combustion engines. The news is the confirmation of what began to be an open secret: the future Porsche 718 will not be only electric as He had defended until now by the company. The movement arrives just when it is also confirmed that the Porsche Cayenne will not jump into the electrical exclusive. It is a strong change in strategy since The good initial results of the Porsche Taycan They had served the Germans to boost their electrical strategy. However, China has turned its back on the company And it has broken much of this strategy. Along the way he has confirmed that wealthy customers who have access to their combustion cars … They are not making the jump to the electric. So much so that the Porsche Macanwhich was sold as an exclusively electric model, could have a combustion brother in 2028 according to Jalopnik. Of course, we will have to see on what basis because The PPE on which the macan sits Current only admits completely electric models. When we analyzed the new Porsche Macan Electric we already counted that it was a really interesting car. It was an effective car, a brute force and a surprising curve step for its height and size. But he had a but: That car had a V6 gasoline engine before. And convince who enters the world Porsche that now that engine is electric … is very complicated. The basic problem for Electric Deportivo is that cars are much more than numbers. In social networks it is repeated as a mantra that “Who knows how to handle an Excel buys an electric car”. And yes, it’s true If you are looking for a “affordable” car for day to daywith a lower expense in “fuel”, a savings in maintenance over the years, tax benefits in taxes … But none of that is taken into account when one buys a central motor biplaza. That is why a Mazda MX-5 continues to transmit sensations that no other car transmits with just over 100 hp. That driver profile values ​​the sound of the car, the thrust when it goes up or the touch of a manual gearbox. Yes, a quartz clock is usually more precise than automatic but the buyer values ​​the “artisanal” work under the sphere. Yes, a digital camera is more versatile and easy to use than an analog but the Feeling To load the reel and “feel” the mechanics in the hands goes far beyond the megapixels. These cars are mere whim toys And, as such, they do not attend to rational factors. You can talk about numbers but that is only the continent, not the content. Given this diatribe, the brands that are indissoluble of this driving experience have it hard complicated. Especially those more “earthly.” Ferrari either Lamborghini It has a higher bandwidth to transfer to its customers the possible fines that reach it in the future, Porsche does not have so much room to transfer this cost to the customers. Especially in the most “affordable” models. That is why a two -speed future has been raised. It is no accident that Combustion models of the Porsche 718 are identified with the top range versions. That will help sell the most expensive versions because they will deliver a inaccessible driving experience for the vast majority of drivers. But, it will even be relatively inaccessible even for those who can buy a Porsche. This future Porsche 718 gives the company air. As they explain in The cars.net podcast Joan Dalmau and Juan Carlos Grande, companies have made efforts to advance a solid range against a horizon in 2035 without combustion engines. But they need to continue earning money and in Europe the client has not embraced the electric car at the expected rhythm. In this business niche, problems are even more serious because, as we said, rationality is … Read more

To Holy What Buy China so much oil now

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From the port of Singapore to the port of Houston. The entire energy market is asked these days the same question: Why is China buying oil as if there were no morning? The collection is so massive and sustained that analysts have more doubts than certainties. 90% of world oil. So far this year, China has bought about 150 million more barrels than you consume, publishes Bloomberg. At the current price, that is an invoice of 10,000 million dollars in raw that, For what we knowyou don’t need. To put the data in context, the International Energy Agency estimates that, in the second quarter of 2025, China has absorbed more than 90% of the storage of measurable crude oil worldwide. According to ReutersAugust’s surplus exceeded one million barrels per day. So that? It is the million dollar question and there is no clear answer. If we attend the Ockham razor, one of the simplest explanations would be that oil is “cheap.” Although prices fluctuate, in terms adjusted to inflation the barrel is at a price similar to that of 20 years ago: $ 64 per barrelaccording to the futures market of the WTI crude. An explanation is that Chinese government planners, known for their long -term vision, are taking advantage of a golden opportunity to fill their deposits at a reasonable cost. They have where to save it: China has been adding massive storage capabilities with the construction of new tanks and the entry into force of a new law. A lot of hole to fill. On January 1, the new Energy Law In China. For the first time, the country establishes as a legal obligation that both state and private companies maintain strategic reserves. In essence, the private sector now shares with the government the responsibility of storing raw. Consequently, there is still a lot of hole to fill. According to him Oil & Gas Journalgovernment strategic reserves are 80% of their capacity, while commercial storage tanks are only 50%. A “giant”. In case the above reasons were few, analysts have a range of geopolitical explanations. China buys approximately 20% of its oil from countries under western sanctions, mainly IranRussia and Venezuela. He knows that the United States could, at any time, harden control and hinder that flow. Another theory points to a diversification of its foreign exchange reserves. Instead of continuing to accumulate United States Treasury bonds, China could be investing part of that capital in a physical and strategic asset such as oil, a play similar to its constant purchases of gold, seeking to reduce its exposure to assets linked to the dollar. Do war drums sound? Here we enter the purest terrain of speculation, but for the most pessimistic analysts, this massive accumulation of reserves only makes sense if Beijing is preparing for a possible military conflict over Taiwan. In that scenario, having full energy pantries is not an option, it is a strategic need. How it affects us others. The sudden thirst for crude oil has a direct effect on the global market. According to the International Energy Agency, the world is directed downhill and without brakes to a surplus of “unsustainable” production of 2.5 million barrels per day for the second half of 2025, which could reach 3 million in 2026. Normally, a surplus thus would cause a collapse of prices. But, according to the analysis of Argus MediaChina is acting as a giant sponge that absorbs much of that excess supply and helps maintain the most stable prices than they should. In summary, either by pure commercial strategy, by legal imperative or in preparation for a conflicting future, China has become the “X factor” of the oil market. While continuing to buy, prices will have a floor. The day I step on the brake, the huge global surplus could flood the market. And no one, except perhaps a few in Beijing, know when that will happen. Image | Corey Seeman (Flickr, CC BY-C-SA 2.0) In Xataka | A European satellite has caught two ships transferring natural gas in the Mediterranean. The key: is Russian LNG

The Z generation is discovering how fun it is to buy blindly

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Generation Z and late millennials are the first generation in human history raised by algorithms that predict and control every aspect of their digital experience. Spotify knows your mood. Netflix knows what movie they will want to watch this weekend. Instagram predicts what will hook and Amazon, what they are going to buy. Therefore, this same generation is willing to pay to experience something that previous generations were for granted when opening a box with a product: the surprise. It is not a passenger fad: hyperpreddicting has led us to value the unpredictable as a treasure. How one works BLIND BOX. Perhaps the clearest and popular example of armor boxes today are the Labubus. A lot of these are talking about these Mart dolls mart both for His extraordinary success as for the impact on the world of collecting and social networks. None of this would have happened if buyers could choose their dolls: but since the boxes are blind, there is a shortage of certain models, which multiplies their value. An addictive strategy for buyers and very profitable for manufacturers. Some figures. The figures also carry surprises: the global market of Blind Boxes generated more than 10,000 million dollars in 2023 And it is projected an annual growth rate of 5.4%advanceing more seated sectors such as textile or electronic. We are talking about buyers oriented between 18 and 35 years, the aforementioned generations, and that exhibit a rate of Repetition for buying nothing less than 73%superior to traditional products in the same price category. Not only Labubus. Pop Mart is the greatest case of success and the most media, but they have not been the only brands that have achieved it. One of the most recent peculiar cases is that of Kodak, which came to control 90% of the photographic film market, but He saw bankruptcy in 2012 with a crisis of mass layoffs and the arrival of the digital. However, Kodak has revalued physical photography with Blind Boxes Where you can find retro instantaneous cameras, Polaroid movie, photographic accessories and random products of different Kodak. Another success case: Minisothat arrived in Spain with a certain reputation of being a Chinese copy of Japanese products with greater prestige, thanks to collaborations with brands such as Disney, Pixar, Sanrio They have joined To all this Subculture of Blind Boxes. Result: Miniso sold more than 20 million Blind Boxes globally in 2023 and in countries like Spain they have opened stores exclusively to the phenomenon. Some reasons that explain this success. The rise of armor boxes occurs in a very specific cultural moment. It coincides with several cultural phenomena that converge. On the one hand there is nostalgia for the lost surprise, and that the first millennials took for granted: open packages of collectible chromes, buy discs without knowing at all if they would like, find treasures in second -hand stores … the armor boxes recreate that lost feeling. On the other hand is the search for authenticity in the artificial: in a world where everything can be simulated or predicted, a genuine surprise feels like a rare moment of authenticity. Passenger fashion or something else? At the moment, it is soon to determine if the Labubus have arrived to stay or the fashion will be as fleeting as The Sonny Angel. But beyond, what will happen to the surprise boxes? Brands like LEGO lead to the selling collection dolls pocketed in packages whose interior is not seen, but they had not finished curdling in the collecting market as Pop has achieved mart. In social networks, accounts are multiplied as @ASMRBLINDBAGS21 (more than three million followers), who systematically open all kinds of Blind Boxes. A fever around the apparently contradictory business of counting anything. Image | Alpha In Xataka | The fashion industry became obsessed with a rubber shoe that despised: Crocs understood before anyone who was a meme

This is the laptop that would buy right now to study or work

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Although Apple has devices and accessories that are quite expensive, there are others that enjoy excellent value for money. He Mac Mini M4 is one of them, but the MacBook Air M4 Nor is it left behind, especially with the great wave of offers that we have been seeing during these last months. Now, Mediamarkt, which is one of the stores that has had the best offers, has re -launched a new discount that leaves the laptop for 979 eurosthe new minimum historical price of the store. MacBook Air M4 (16 GB, 256 GB) The price could vary. We obtain commission for these links The Macbook Air M4 with a new minimum medium -sized price He MacBook Air M4 It is currently the laptop with better value for money within the Apple catalog and it is partly thanks to both its price and its M4 chipwhich offers good performance, good power and, of course, compatibility with Apple Intelligence. It is powerful enough to be able to use it both to study and to work, regardless of whether we do it inside or outside the home, since added to Apple’s own chip we talk about a thin and light laptop that Weighs 1.24 kilos. In addition, it is a compact laptop that is accompanied by a good panel of 13.6 inches. On the other hand, one of the key points of the Macbook Air M4 (and generally of Apple laptops) is that it offers a very good Autonomy of up to 18 hours of video reproduction, thus avoiding constantly using the charger. It should also be noted that it comes with a couple of Thunderbolt 4 ports and a webcam with centered framing. You may also interest these accessories for the MacBook Air M4 Logitech MX Ergonomic wireless vertical mouse, multi -ordering, 2.4 GHz/Bluetooth with USB unifying receptor, 4000 dpi optical follow -up, 4 buttons, fast charge – black – black The price could vary. We obtain commission for these links Tomoc 360 ° Fonda for 13 inches New MacBook Air m4/m3/m2/m1 (2025-2018) A3240 A3113 A2681 A2337, 13 inches The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Javier CriminalvaApple In Xataka | MacBook Air M4 vs Mackbook Air M3: These are the main differences between the two models In Xataka | MacBook Air vs MacBook Pro: We explain which one to choose

Buy huge amounts of Ravioli in can

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Germany has decided that (if it arrives) the war will not catch it off guard, so it wants add more soldiers to his army and even has been interested again in World War II bunkers. To the elderly of all that, the Foreign Ministry has proposed that neither war nor any other national emergency, such as natural disasters or accidents, will make their population go hungry. Hence Raviolis wants, Many Raviolis. What happened? That Germany wants to be prepared in case of war. And in his government that preparation goes through more than strengthen Your military spending, Journal to his old bunkers, Aleccate to its population or recover (Significantly) the old mili, a service that Berlin said goodbye in 2011 and that has now reactivated voluntarily before the threat of Russia. In addition to all that, Friedrich Merz’s Foreign Ministry wants Improve the reservation Food emergency. The objective: that if things are complicated, nobody is hungry. But are there reservations, right? That’s how it is. Strategic food reserves are nothing new. Nor exclusive from Germany. Nor are they created thinking only of war scenarios, natural disasters or accidents. We recently saw how Japan I looked hand of his national rice deposit to cut the grain price climb and Poland has made Something similar With butter. In Germany the authorities store food, especially cereals, lentils and powdered milk, For decades. The Times Calculate That every year 25 million euros are spent on maintaining a reserve of around 100,000 tons of provisions, including rice and legumes, guarded in 150 deposits whose location remains secret. The country also has a reserve of 700,000 T of wheat, rye and barley preservations near large mills. What is the news then? That the German authorities have asked themselves an interesting question: does it make sense that the provisions of 2025 are the same as those of the 70s or 80s? After all, rice, wheat, rye or lentil grains are raw foods that must be made before consuming them. In an interview with El Podcast ‘Berlin Playbook Podcast’Agricultural Minister Alois Rainer (CSU) slid That perhaps it is time for Germany to rethink its reserves and complement the bags of barley and wheat with something that we are all much more familiar: precooked cans that can be consumed just by putting it in a microwave or using a stove. What exactly has he said? “We are currently in a security situation that forces us all to reflect. For me it is important that food security plays a key role together with the armament supply,” advocated the minister. “I want to create a national reserve of elaborate products that can be consumed more to heat them.” Rainer even went further and He threw himself To cite two concrete examples of what it has in mind: “It is for example of canned raviolis, canned lentils or other products.” Is it just an idea? It does not seem. The person in charge of Agriculture was not limited to launching vague or abstract ideas in the air. During the interview, extra data that suggests that, at least, the Executive has made accounts of what change for the reserve of emergency foods. According to your calculations, you would demand Between 80 and 90 million. As for logistics, Rainer acknowledged that it would be necessary to have the industry to get the idea forward. “My proposal would be to involve the private sector, the large food chains. They have the necessary supply chains and the storage capacity.” “We are currently in a security situation that makes us reflect to everyone,” Rainer insisted. “For me it is important that, in addition to the supply of military equipment, food security also plays a fundamental role.” Although the German executive He said recently That, in his opinion, “Russia is and will continue to be the greatest threat to freedom, square and stability in Europe”, Rainer recalled that the reserves are not only used in case of war: it is useful of it to face disasters or accidents. Why is it important? Because Rainer’s words, government plans to rethink their food reserve giving a greater prominence to canned raviolis, arrives in a very concrete context. Germany arises triple your expense In defense until reaching 3.5% of GDP in 2029, an investment effort that for Foreign Minister Merz does not respond to US pressures in NATO, but because of the “active and aggressive” threat that Kremlin represents today. With that backdow 260,000 soldiers active for the beginning of the next decade. Now it has 183,000. Images | Nicolas Cuestas (UNSPLASH), Commons and Henry Perks (UNSPLASH) In Xataka | Russia has just launched the greatest order to Europe since the beginning of the invasion of Ukraine. And Europe has responded with fire

When you are openai and you can’t buy enough GPU, the solution is obvious: manufacture yours

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Openai will create its own artificial intelligence chips. It is a crucial decision for the future of your business, but the ally you have chosen to do it: Broadcom. When the river sounds. The runrún has been listening Since the beginning of 2024. Nvidia, owner and lady of the segment of the AI ​​accelerators, was an ally too powerful for OpenAi. The solution was clear: develop its own chips with which to minimize that dependence. Broadcom takes chest. Hock Tan, Broadcom CEO, yesterday told investors that the company had closed an agreement with a mysterious client that would invest 10,000 million dollars in AI chips. Although Broadcom did not reveal the client’s name, sources close to those agreements indicated In Financial Times that this client is none other than OpenAi. Neither Broadcom nor this last company have confirmed the data. Xpus to power. Those chips, to those who referred as Xpus, are a kind of specialized and personalized variant of the NVIDIA or AMD accelerators. We have the perfect example in the TPUS (Tensioner Processor Units) that Google presented almost a decade ago And that has been improving generation after generation (we are already going for the seventh generation, called Ironwood). Broadcom, by the way, has collaborated in the development of these Google chips, so it has overdue experience in that area. Own chips for internal use. According to sources close to this collaboration, Openai aims to use these internal AI chips, and there are no plans to offer them to external clients. That reinforces the theory that Openai wants to create data centers with these own chips to avoid (or at least mitigate) the dependence of Nvidia. Nvidia will have (a lot) competition. Nvidia dominates Iron fist This segment, but has long for the rivals – both in the West as in the East – work to make their monopoly in this sector disappear. Microsoft He has MaiaAmazon His trainiumGoogle its aforementioned TPU and AMD of course Your instinct. To goal It is about it. But Cuda remains the “Moat” of Nvidia. Of course the true key to Nvidia overwhelming success is not so much in its chips and in the fact that its architecture CUDA is de facto standard In this market and all AI systems developers usually base their projects on that platform. It is the “Moat” of Nvidia, that “pit” that allows you to protect its “castle” from the rivals and continue dominating the market. And here there are also attempts to avoid the dependence of the company, and among them Those from China stand out. And TSMC, what? The funny thing is that for months it seemed that The ally that Openai had sought To carry out this project was the most important semiconductor manufacturer in the world, TSMC. Earl this year that collaboration It seemed to go on the right track and several sources pointed out that we would have the first OpenAI GPUS for 2026. It may simply have chosen to have a plan B (TSMC) to avoid its dependence on NVIDIA, but also prepare a C (Broadcom) plan. Image | Qualcomm In Xataka | China’s self -sufficiency test in chips for AI is already here: it has not bought Nvidia or a single H20 GPU in the last quarter

Silicon Valley prefers to buy herself rather than invest in the future

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Great American technology They swim in money in cash but to a large extent they are preferring to spend it repurchase their own actions rather than invest. How the mechanism works. A shares is simple: the company uses its cash to buy its own market shares and withdraws them. If a company has 1,000 million shares and repurchase 100 million, there are 900 million. The trick is in arithmetic. If the benefits are the same but there are fewer actions, the benefit per action Go up. A company that earned 10,000 million with 1,000 million shares showed 10 dollars of benefit per share. With 900 million shows $ 11.11. The metric goes up even if the company has not improved at all. Executives charge on actions on actions. Your compensation increases. The funds see the value of their portfolios without waiting for years to mature real investments. The company avoids the risk of investing in projects that can fail .. It is capitalism without capitalism: financial returns without real value creation. Why is it important. The further reason towards the tendency to an increasing repurchase of actions can be inferred: fear. The American political climate has become especially complex for large industrial investments. Bureaucracy, regulations. It is safer to return money to shareholders than to risk building something real. Meta tried to expand his campus in Menlo Park next to a plan to create affordable homes and He crashed into years of bureaucracy. The project has been in pause for some time. Amazon He left his plan to open a second headquarters in New York for the strong political protests that unleashed his announcement. Intel has been trying to open factories. And seeing how China ends them in a couple of years. The financial refuge. Act repurchases have become the bunker where technological ones hide their cash. In 2025 They will exceed the billion dollarshistorical record. Warren Buffett himself, nothing suspicious of anti -capitalist, has once said that Many repurchases are “stupid”. Explained that they benefit more than paid executives in Stock Options (Actions options) than long -term shareholders. The context. The repurchases They were illegal in the United States until 1982when under the presidency of Ronald Reagan they were authorized. Until then they considered a form of market manipulation. They are now the main way to give back shareholders. They exceed traditional dividends. A Study of the Roosevelt Institute of 2018 He showed that S&P 500 companies then spent 94% of their benefits on repurchases and dividends, leaving barely margin for productive investment. And now what. In the United States, some Democratic senators proposed a couple of years ago a 4% tax on repurchase programs to discourage them. What came from the hand of Biden It was 1% that has not had a great effect. For Europe, which depends technologically on the United States, this trend is worrying. If Silicon Valley prefers financial engineering to real, vulnerability against Chinese advance increases. In Xataka | The agreement with the US seemed to pave the way to Nvidia in China. Now is the Asian giant who begins to close the door Outstanding image | Roberto Júnior

Tell your customers in a hurry to buy competition cars

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Xiaomi has received 240,000 orders of his new Electric SUV YU7 In just 18 hours. The waiting time has shot until 14 months for the base model. Lei Jun, founder and CEO of the company, has made an unusual decision: recommend that buyers acquire rival brands if they are in a hurry, according to Bloomberg. The situation is as absurd as usual when the desire is high and the immediate offer is low: It costs more to buy a second -hand yu7 today than a new one when there is availabilitysomething we have seen in the technological world. For example, with the shortage of the PlayStation 5 in its launch. Why is it important. This recommendation breaks all traditional marketing schemes. A CEO publicly suggesting that customers buy competition products – including the Tesla Model andagainst which it competes directly – represents a radical turn in Chinese business communication, where brand loyalty is sacred. “If you need to buy a car soon, other electrical models produced in China are quite good,” said Lei in Weibo. Has specifically mentioned three models as viable alternatives: Xpeng G7. Li Auto i8. Tesla Model and. The context. Xiaomi has recently completed the second phase of Your factory in Beijingbut the productive capacity remains limited. It is taking two months to reach 10,000 units per month with a new production line, and five months to reach 20,000. Right now “only” delivers 1,590 weekly units of YU7. The base price of 253,500 yuan (about 30,300 euros) and its benefits —835 kilometers of autonomy, 80% load in 13 minutes – have created a demand impossible to meet in the short term. Between the lines. Lei Jun’s play hides a strategy. By openly recognizing productive limitations and recommending alternatives, builds an unusual transparency and honesty image in the automobile sector. This apparent vulnerability paradoxically reinforces the attractiveness of the brand: if the CEO is willing to lose sales rather than lying on the deadlines, the product must deserve the penalty. In Chinese business culture, where Mianzi (Reputation and accumulated social prestige) It is everything, admitting limitations in public is an act of courage. Maybe calculated. Lei bets that consumers will assess this honesty more than the usual empty promises of the sector. What is happening. The phenomenon transcends Xiaomi. Tesla went through You wait up to three years for Model 3 In 2016. Toyota registered delays of Four years for Land Cruiser in Japan For 2022. The difference lies in the answer: no CEO of these brands ever suggested buying a rival vehicle. On the Chinese platform 12365auto.com, 95 complaints have been registered about Yu7 in July, mainly for waiting times. The 240,000 Yu7 reserves approach the 265,400 units that Tesla has sold in China throughout the first semester. The alarm signal. Xiaomi’s success in cars –Where Apple had to fold candles– Shows that the war for the electric car has definitely moved to China. Chinese technological brands not only compete in price: they offer real innovations in autonomy, load time and user experience that traditional brands take years to implement. Lei Jun’s recommendation is the confirmation that Xiaomi can afford the luxury of sincerity because his product speaks for himself. And besides, it does so in a market saturated with unfulfilled promises. Outstanding image | Xataka In Xataka | Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

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