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Renault asks Japan to copy and make “small cars that people can buy.” The truth is that we don’t want them

The automobile market has forgotten small and simple cars. It is a reality for which it should be a perfect mobility solution for the middle European citizen. Now, Luca De Meo is committed to prioritizing the “small cars that people can buy.” But do these words make sense?

“We don’t do it”. Because they are “unproductive,” according to Luca de Meo. Of those who speak are of small cars, of those of smaller size that, for the CEO of Renault, have completely killed European regulations.

“We have to make small cars that people can buy again,” he said in an interview with Auto.it. “It is difficult for a regulator to know more than an engineer which is the best solution. Let’s leave engineers the best solution to reduce the impact of CO2,” said Meo to the questions of the Italian medium.

The problem? For the CEO of Renault it is clear: “European regulation in the last 20 years has failed.” And this has been because “it was driven by the Germans, who wanted to make the most complex cars, because it suited them. That has had a devastating effect in other producing countries such as France, Italy and a little in Spain where people buy small cars because they do not have money or do not enter the cities.”

The solution? Have your own regulation that It resembles that of Kei Car Japanese. These cars are extremely small, they cannot exceed 3.4 meters long or 1.48 meters wide. Nor equip yourself with an engine greater than 660 cc or 64 hp. In return, cars are not considered as such and, therefore, They do not have restriction problems that traditional vehicles in large cities have.

In return, MEO slides not only the idea of ​​promoting small vehicles with new legislation, it also chooses to reduce the mandatory safety elements in cars of this size. “We were forced to add a security equipment valued at 400 euros. That on a Renault Twingo is a lot of money, in a sedan it is much less.”

Too expensive. It is a usual criticism of the price of cars. They are too expensive for the client to allow them. Actually, although in recent years the price increase has been very pronounced, a car is cheaper now than 50 or 60 years ago. However, the ability to access the low range has been reduced.

Pressing for other expenses of enormous cost, such as housing, the Spanish average citizen is opting for low -end vehicles when acquiring a new car. In what we have been, The best -selling car is Dacia Sanderofollowed by the MG ZS, the two cheapest cars in its segment. He is accompanied by Nissan Qashqai who has recently dropped price and the Renault Captur and Seat Arona, cars that barely exceed 20,000 euros starting.

It does not come profitable. In his words, Luca de Meo is part of reason. Match the cheapest cars in safety equipment with the highest cost Price irremediably increases of this type of vehicles. By European regulationsthe cheapest car that is sold in our continent must have, among other systems, emergency braking, lane output alert or rear camera.

However, it is also unquestionable that this equipment is an extra security for drivers who put themselves at the controls of a car. Although from Dacia (from the Renault Group) They have removed value for these measuresthese types of obligations guarantee a minimum of possible accidents to all drivers.

Screen capture 2025 04 24 at 14 12 01 pm
Screen capture 2025 04 24 at 14 12 01 pm

Do we buy them? Luca de Meo’s words sound very good but … are we interested? If we attend to the number of Enrollments in our countryurban vehicles (such as the aforementioned Twingo) barely register 1.4% of registrations. They are the compact and the C-SUV (comparable by size) the most purchased vehicles in Spain, accumulating 48.5% of registrations. A segment followed by the utilities and B-SUV, which total 39.6% of the enrollment.

Expanding the views to the rest of Europe, Discriminate Acea to vehicles in traditional sizes. A+B for utilities and urban (those of smaller size), followed by compact (c), medium size (d) and luxury (e and f). However, take the SUVs out of these categories.

According to these data, in 2023 segment A and B that De MEO considers among the best selling remained at 21%, while the SUVs accumulated 51% of the registrations (between three and four times more than a decade ago). The little ones (taking into account that they add two segments) are not so far from 15% that compact accumulate.

Do we want them? It is the other big question. According to the registration, we prefer larger vehicles. But, in addition, there is another constant: commercial failures among smaller vehicles.

Although most European citizens make their daily journeys in urban environments, cars dedicated exclusively to the city remain little dear. WE HAVE SMART EXAMPLEconsidered a car too expensive despite being extremely useful in the European cities of intricate streets in historical and difficult parking helmets.

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