bad

Many people hide behind anonymous accounts thinking that no one can discover them. AI has bad news for them

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Accounts without a profile photo or real name plague social networks; perhaps even you, who read these lines, are the owner of one. We do not judge, there are many reasons not to show your face on networks and, in fact, anonymity is the pillar on which the internet has been built. However, if you thought that calling yourself ‘user84721’ and having a landscape photo protected you, researchers have just shown that accounts can be deanonymized in minutes with AI (of course). The study. A team of researchers has published a study called “Large-scale deanonymization online with large language models” which is echoed Guardian. In it, they demonstrate how an LLM-based agent is able to compromise anonymous social media accounts with astonishing efficiency. The process consists of three steps: the LLM extracts identifying data (age, location, interests…), looks for possible matches in other users and finally reasons which are the best candidates, verifying the matches and eliminating false positives. Minutes. This is how long it took to identify users on sites like Reddit, Hacker News, and Anthropic Interviewer Dataset participants with this method. In the image you can see how, based on a few pieces of information such as where the student studies, the approximate age, the city and the name of the dog, they achieve a match with the user’s real profile. This is a fictitious case, but in the experiment they managed to identify real users by cross-referencing information with Linkedin profiles and other platforms. According to the researchers, LLMs allow for large-scale deanonymization of accounts, far exceeding the speed and efficiency of classical methods. They also highlight that there is not always enough information to reach a match, so everything depends on the online footprint of each user. Consequences. Researchers warn that this use of AI could be used for problematic purposes, such as governments that want to identify activists or cybercriminals seeking to launch highly personalized attacks. In addition, it must be taken into account that the system is not infallible and there may be false positives. Speaking to The Guardian, Peter Bentley, professor of computer science at UCL, warns that “People are going to be accused of things they haven’t done.” The end of anonymity. As we said at the beginning, the Internet has been built on the anonymity of its users, but we are experiencing a regulatory shift that pursues precisely put an end to it. We see it with the ban on social networks or the blocking of pornographic websites for minors promoted by countries such as United Kingdom, Australia, Denmark and now also Spain. These initiatives require the identification of users to be able to access certain content through video selfies, electronic ID, verification systems with AI… There are many options, What is not clear is its effectiveness. Image | Own preparation on a background of Google DeepMind In Xataka | There was no need to invent a “pajaport”, Google already includes it in Android. The real challenge is in Europe

this is the good and the bad of each one

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We are not even three months into 2026 and we already have four on stage compact mobiles who promise to give a lot of war. Because yes, not everything is Ultra or Pro Max phones: There are still users who prefer to have something small and manageable. Let’s put it face to face and point by point, to see what the compact bets of Xiaomi, Samsung, Google and Apple are like for 2026 (at least, so far). The differences between the best compact phones of 2026 Screens almost the same in size, but with important differences Ironically, inches are going to be the least important thing here. All four phones are small and their screens, very similar in size: they range from 6.1 inches of the iPhone 17e to 6.3 inches of the Xiaomi 17 and the Pixel 10staying the Samsung S26 right in the middle. With these sizes, it is clear that they are going to be phones that are going to be great to handle with one hand. In resolution, things don’t change much either, since everyone is betting on Full HD+ except for Xiaomi, which goes up a little to 1.5K resolution. Now let’s move on to where we can notice the most difference. While almost all of these phones opt for 120 Hz, the iPhone 17e stays at 60 Hzsince Apple continues to reserve the highest figure for its other iPhones (remember that the iPhone 17 is the first base iPhone to go above 60 Hz). This, phone in hand, implies that the fluidity between apps, when scrolling through text or when playing games, will be better on other devices. We can also find differences in the maximum brightness. Here the crown goes to the Xiaomi 17 (3,500 nits) followed by the Pixel 10 (3,000 nits). This tells us that outdoors, in those moments when the light shines directly, we will be able to see its screens very well. We don’t have data on the Galaxy S26 yet, but it should be around the 2,600 nits of the Galaxy S25. He iPhone 17e It is the one that is the lowest here with 1,200 peak nits. Four mobiles, four processors As far as memory is concerned, there is not much surprise: they all come with 12 GB of RAM except for the Apple mobile, which stays at 8 GB. They all also have two storage configurations, although here it would be time to give Google a little slap on the wrist: The Pixel 10 is the only one of the four that starts at 128 GB. At this point and being a high-end mobile, it falls short. Now, let’s move on to the nougat: the processors. The four phones have a different chip. The drawing would look like this: Xiaomi 17: Snapdragon 8 Elite Gen 5 Galaxy S26: Exynos 2600 Pixel 10: Google Tensor G5 iPhone 17e: Apple A19 It is still early to talk about performance, but we already know that the Snapdragon 8 Elite Gen 5 is the best Android processor out there right now. Samsung’s Exynos 2600, the first 2nm chip, is a mystery, although the previous Exynos was a very battery-consuming chip with some overheating problems. Google’s Tensor G5 makes a leap in performance compared to the Tensor G4, but it falls far short of the Qualcomm processor. And, the Apple A19, the same processor that it already has the iPhone 17has top performance. The Xiaomi battery, a step above the others Xiaomi is committed to silicon-carbon, something that the rest of the manufacturers in this comparison do not do (at the moment). What does that imply? That its battery has the most mAh: specifically, 6,330 mAh. This figure places it well above other compact phones, although, as we always say, other factors such as efficiency or optimization later come into play. Apple is the only one that has not given information about the size of its battery, although it is true that its phones usually have very good autonomy. The differences also extend to fast charging, where the Xiaomi 17 once again has a big difference thanks to its 100 W per cable. We don’t have data on the iPhone 17e either, but we do have data on the Galaxy S26 (which stays at 25 W) and the Pixel 10, which has 30 W fast charging. Here the difference could be very big: with 100 W, you could charge your battery in about 30 minutes; with 25 W, in 70 or 80 minutes. There is also a difference in wireless charging, where Xiaomi stands out again with its 50 W. Three cameras on three phones, one on the iPhone The three Android phones in this comparison have a triple camera system (you can check their specifications in the table below). All three have small improvements with respect to their predecessors, which already tells us that we are going to obtain results with them very much in line with the Galaxy S25, Xiaomi 15 and Pixel 9. In other words: photographs and videos at a very good level. Here the biggest difference is found in the iPhone 17e, since it repeats with a single rear camera. It is not that it is bad (which it is not), but that the problem is again the same as with the iPhone 16e: gives you fewer options when taking photos. The front cameras of all four are similar, although Xiaomi is betting this year on a 50 megapixel sensor. AI and the operating system can tip the balance We come to another of the most important differentiating points: the software. We must place the Apple iPhone, which arrives with iOS 26, on a separate side from the rest. The phone will continue to be updated until 2032so it has a parato chord. Now, loses (for now) in the field of AIsince Apple Intelligence still has a way to go. On the other hand, Android devices. Obviously, Google’s Pixel 10 is the one that is … Read more

OpenAI is now the bad guy of AI. GPT-5.4 will have to be very good to change that

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He soap opera that has been assembled with the Department of Defense has made the perception clear in recent days for two of the leading companies in AI. Suddenly Anthropic She is the good one in the movie and OpenAI is the bad guy. And whether precisely for that reason or not, Sam Altman’s team has decided that now was the time to launch a new and promising AI model: GPT-5.4. Hello GPT-5.4. In it OpenAI official announcement explain how this new model will currently be available in two variants: GPT-5.4 Thinking and, for those who want “maximum performance in complex tasks”, GPT-5.4 Pro. We are looking at a foundational model that is better than ever in its reasoning, programming capacity and above all in one very fashionable thing: “agent flows”. Or what is the same: do things for us. The “Use My Computer” mode, protagonist. It is a free translation, but it is more or less what OpenAI highlights with what is probably the great novelty of this model. As they say in the announcement, this is their first model “with native computer use capabilities.” It is capable of taking control of our machine and doing things for us autonomously, completing complex cycles of action and solving problems that arise. Not only that: according to its creators GPT-5.4 “is our most token-efficient reasoning model, using significantly fewer tokens to solve problems than GPT-5.2.” Or what is the same: AI doing things for us will be cheaper and it will solve them even better. Use the computer better than us. The benchmarks certainly seem to point to fantastic performance in these tasks. In the OSWorld-Verified test, which measures a model’s ability to navigate a desktop environment using screenshots and virtual mouse and keyboard actions, GPT-5.4 achieves a 75% success rate. That is not only better than the 47.3% of GPT-5-2: it even exceeds human performance, which is 72.4% according to the creators of this benchmark. Other tests of this type that evaluate the ability of an AI model to navigate also make it clear that GPT-5.4 is clearly ahead of its predecessors. The ARC-AGI thing is scary. Machines were supposed to have a lot of trouble solving abstract reasoning problems that humans are naturally fantastic at, but oh well. In recent times we have seen how the ARC-AGI 2 test, which seemed like a challenge for AI models, has become increasingly acceptable for said models. GPT-5.4 gives a new bite to that reality, and in its Pro version it already manages to solve 83.3% of the tasks (73.3% in the standard model) when in GPT-2 the rate was 52.9%. It is a simply brutal jump, and although in other tasks that jump is not so notable (it programs somewhat better according to SWE-Bench Pro, but not much), it is clear that we are facing an extraordinary model. Perfect for OpenClaw? That ability seems to come to him that was not even painted OpenClawthe AI ​​agent that has become a phenomenon in this area in recent weeks. OpenAI ended up signing its creator and is in some way the “owner” of the projectand this performance in agentic tasks is expected to be very useful for everything OpenClaw does, which is basically that: manage your machine for you. That’s where GPT-5.4 can really come into its own. And you can trust him more. According to those responsible for OpenAI, GPT-5.4 is now better at answering questions that require seeking information from multiple sources, and “identifying the most relevant ones, particularly for “needle in a haystack” type questions, and synthesizing them into a clear and well-reasoned answer.” What’s more: they rate it as the model most focused on answering based on facts and say that it is 33% less likely to answer something that is false compared to GPT-5.2. But be careful: it is very, very expensive. These capabilities, however, will not come cheap. With this launch OpenAI has updated its prices, and it has done so by making it clear that if you want the best, you will have to pay for it. The “standard” GPT-5.4 model costs $2.50 per million input tokens and $15 for output tokens, while the Pro costs a whopping $30 and $180 respectively. Claude Opus 4.6, which was until now considered the best AI model, costs $10 per million input tokens and $25 per million output tokens: it was already expensive, but GPT-5.4 Pro leaves it almost as a “bargain” AI model. Trying to stop the bleeding. The model appears at a delicate moment. According to various sources, ChatGPT has lost 1.5 million users since announcing that they had reached an agreement with the Department of Defense. That decision provoked much criticism, a movement on networks that spoke of “cancel ChatGPT” and internal tensions. Before the scandal there was already talk of the potential appearance of GPT-5.4, but it is clear that the launch now takes on a double meaning. It doesn’t just have to be better than everyone else: it has to redeem OpenAI. And above all he needs a victory. Public perception seems clear: OpenAI has been suffering lately, whether from internal dramas, talent drains, or temporarily falling behind in the performance of its models. GPT-5.4 is not a simple evolution of its founding model, because what OpenAI needs is for this model to succeed and convince people to “love again” (figuratively, you know what we mean) ChatGPT. We’ll see if he succeeds. In Xataka | Sam Altman says he’s terrified of a world where AI companies believe themselves to be more powerful than the government. It’s just what you’re building

MásMóvil has said goodbye to triple coverage. Although it may seem like it, it is not bad news.

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Until now, the MásMóvil group had an important competitive advantage over the rest of the MVNOs: triple coverage. The group had access to Movistar coverage when the MásOrange network was not available, a feature that the operator’s customers will no longer enjoy. But it’s not all bad news. What did we have?. In April 2024, Orange and MásMóvil merged, creating MoreOrangebecoming the first operator in Spain in number of clients. From that moment on, the group’s clients began to enjoy triple coverage: The Orange one That of the extinct Yoigo And that of Movistar Automatically and depending on network availability, our SIM card was capable of switching between the three connectivity modules. what has happened. As explained Xataka Mobilewith statements from MasOrange, the Movistar network will no longer be available on the group’s brands. “In the old MásMóvil brands that are under the MasOrange umbrella, we are stopping using Movistar’s 4G network because our customers already have complete coverage through the MasOrange network (4G, 5G SA, 5G Advanced, depending on each case), our own, modern and high-performance network. Our commitment is that all customers always have the best possible experience.” Why is it important. Although the loss of access to the Movistar network may seem like a step backwards, the move is logical. The group has been strengthening its network coverage for years, announcing just a few hours ago important advances in its first 5G Advanced network. MásOrange network coverage map. Behind this name is the prelude to the arrival of the future 6G generation and, currently, MasOrange allows access to speeds greater than 5 Gbps with latencies of less than a second. In other words: they let Movistar go to make room for their best network. An aggressive strategy. During the last year, MásMóvil has centralized efforts to be the most competitive MasOrange low-cost. Focusing on this OMV, saying goodbye to historical ones like Lycamobileand with key alliances like the one they have with Starlink to provide its clients with satellite connectivity in the future, this goodbye is not a loss for the group: it is a strategy. In Xataka | The best cheap mobile contract rates in 2026 and comparator with all telephone companies

US sanctions are collapsing China’s factories. It’s bad news for the rest of the world

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The US has intensified in recent years its tariff policy against China. Under the shield of “national security reasons,” the Trump administration has attempted to isolate China from essential components to create cutting-edge technology. The play didn’t go too welland China is at its best moment of national production. So much so that the capacity of its factories is reaching the limit. There are those who warned. Lip-Bu Tan, CEO of Intel, warned at the beginning of February in his statements. He pointed out that the US blockade is only achieving the opposite effect, driving giants like Huawei to develop silently and accelerating the race for China to obtain the capacity to make three nanometer chips. SMIC confirmed it. He SMIC report corresponding to the fourth quarter of 2025 is a perfect summary of China’s efforts to one day end up leading the semiconductor race. China doesn’t just want to make chips for mobile phones: it wants to dominate the semiconductors that support AI, cars, telecommunications, industry, energy and defense: because whoever controls these chips controls technological power. The key data. That SMIC’s profits have grown by 39% in the last year is quite revealing, but that the capacity of its factories has risen to 93.5% is even more so. In other words, the Chinese company is practically at the limit of its production capacity, having to satisfy the demanding demands of both the government and local companies. How does this affect me?. Among the key sectors that China wants to lead is AI. And this one needs many, many chips. So much so that SMIC has warned that the demand for them is being so enormous that the rest of the consumer electronics orders are being compromised. This ends up translating into delays in supply, price increases and something that we have been warning about for months: basic components such as RAM, SSD memories and so on. They are going to be more expensive than ever. Without help from anyone. China, without access to ASML’s most advanced machines, is achieving alternative routes for your manufacturing processes. Although some of its manufacturers are still in collaboration with giants like TSMC (case of Xiaomi with “its” XRing 01 chip, manufactured by TSCM in 3nm), the plan is to be completely self-sufficient. Something that they will end up achieving, sooner or later. In Xataka |

Great white sharks are appearing off the Alicante coast. The problem is that we don’t know if it’s good news or bad news.

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On April 20, 2023, by pure chance, some fishermen caught a juvenile-sized white shark. No one would have been surprised if it weren’t for the fact that the fishermen were in Spanish waters, right in front of the Alicante Cape of La Nao. Two meters 10 centimeters of white shark in the middle of the Mediterranean, what was happening here? Do we have to worry? That is the question that was asked at the Spanish Institute of Oceanography and, in collaboration with the University of Cádiz, has carried out a deep review of the presence of white sharks in the Mediterranean Sea. It is not something superficial: they have collected all the records (direct and indirect) from 1862 to 2023 and have reached a surprising conclusion. The presence of this type of specimen has been “persistent” (although “extremely rare”) in the Spanish Mediterranean. It is not something, a priori, worrying. As explained José Carlos Báezresearcher at the IEO-CSIC, “we have only found two attacks: one in 1862, in which a person died in Malaga who was swimming, and another in the eighties, when a shark bit a surfer’s board in Tarifa and caused serious injuries.” But the problem is not that. And, although “with the available data, it is not possible to affirm that the Mediterranean white shark population is recovering”, it is inevitable to think about what will happen in an increasingly warmer sea. In the end, “the presence of young individuals provides key information about the demographic structure of the species” and, one way or anotherthis leads us to seriously consider the risks of having breeding spaces in Spanish waters. However, everything seems to indicate that there is a relationship between the presence of the shark and the routes of the bluefin tuna. If so, it would be another symptom of the problems that sharks have to keep their populations healthy and robust. Should we worry? It doesn’t seem like it. Against the media angle about the “return of the monster”, international evidence tells us that attacks are extremely rare and the role of sharks in the conservation of aquatic ecosystems is very important. Be that as it may, monitoring and conservation programs must be developed. And it has to be done soon. Image | Oleksandr Sushko In Xataka | The white shark is an exceptional swimmer. Its secret is in its “teeth”

If you’re in a hurry to upgrade your PC, NVIDIA’s CEO has bad news: don’t be in a hurry

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Talking about artificial intelligence is talking about Jensen Huang. The CEO of NVIDIA has become the figure of an industry: that of artificial intelligence. In large part, it is your company’s products that are driving the engine of the data centers and, at the same time, enormous semiconductor industries and memory are the essential components of NVIDIA GPUs. And if Huang has been commenting for a few weeks that this 2026 it’s going to need wafers and a lot of RAMhas now asked for patience with AI. Because he has another seven or eight years of unchecked climbing left. In short. When we talk about artificial intelligence, there are two poles. On the one hand, those who see signs of a bubble that will burst in the short term. On the other hand, those who defend the billion-dollar investment against all odds. In that boat is Jensen Huang, who recently noted in CNBC that this massive spending is “necessary and appropriate” because a “once-in-a-generation infrastructure” is being shaped. The most interesting thing is that, for him, this career will continue for several years, pointing that the investment and construction of infrastructure for AI has seven or eight years left. Mortars of money. In his statements, Huang pointed out that companies like Anthropic and OpenAI are making money despite everything invested and that their current brake is not so much the budget as the limit of computing power. That is why you want your suppliers –Samsung in HBM4 memories new generation or TSMC with the processors- increase the pace. It remains to be seen, however, if the pace can be maintained over the next five years. On CNBC, the CEO of NVIDIA pointed out that, despite the astronomical amount of money, the spending is sustainable. And proof of this is that it is increasing. If in 2025 the total spending of Big Tech did not reach 400,000 million, wait that this year the number of American companies will rise to 650,000 million. Only between Amazon and Alphabet -Google-, they will invest about 385,000 million. They see the AI ​​computing race as the next “whoever wins the most,” and none are willing to lose – DA Davidson analyst Gil Luria speaking to Bloomberg Parallel career. And that, as we say, in American companies, since China is the other pole in this race for artificial intelligence. The Asian giant is the birthplace of several extremely capable models, but also something that is missing in the United States: energy to feed the enormous needs of AI. China is betting on AI, but also on robotics, and all this at the same time buy NVIDIA products and develop your own semiconductor network with the goal of achieving technological sovereignty. It is another race parallel to that of the United States, and apart from the two poles of infrastructure development, we have particular names. That so much money is being invested means that opportunities are being created, and there are companies that have gone through a bad patch and want to surf the wave. For example, a Intel that, after needing a rescue by the United Statesis positioning itself as one of the great foundries in the United States. In addition, they are putting their foot in a segment that they had not explored, that of DRAM memory, and They are doing it with the Japanese giant SoftBank. Japan has not had a say in the memory industry since the 80s, when South Korea snatched their positionand now they may have another chance. Translation for the user. These are a couple of examples of companies that are taking advantage of the conditions to obtain financing and expand, seeking to position themselves in what they have determined is the future of the technology industry. With that amount of money and investment, there is a question you may be asking yourself: will I be able to buy a PC? The answer It is not hopeful. Giants like Micron -one of the heavyweights in the RAM segment- They are investing a lot to expand facilities and be more capable when creating memories, but they will not be for us: they will be for data centers. If the end of 2026 or 2027 was targeted as the end of the component crisis like the RAM or SSD (which are still components with memory modules), now it is Lip-Bu TanCEO of Intel, who states that It won’t be until 2028at the earliest, when we can see a horizon in the current panorama. So, yes, the entire tech industry has turned to AI and those that can increase their production of key components will do so over the next few years. The issue is that they are going to focus on components that users neither care about nor care about, neglecting those that we really need on a day-to-day basis. AND an example is NVIDIA itself. Image | NVIDIA In Xataka | Apple has been the industry’s first customer for decades. AI is relegating it to the background

Zara dressed Bad Bunny at the Super Bowl. That says much more about Zara’s plans than about Bad Bunny

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On the grass of Levi’s Stadium, at halftime of the Super Bowl, the Puerto Rican artist made history Bad Bunny. At an event where ads cost $16 million a minute, he didn’t appear dressed in Gucci or Dior or Versace. Benito Antonio Martínez Ocasio “materialized” with a total look creamy white, almost angelic. A monochrome suit designed to float rather than step on, visually blending with the lime lines of the field. The big surprise was not only aesthetic but also corporate: behind that sobriety was Zarathe flagship brand of Inditex. It was a movement of contrasts. Just a week before, the singer had swept the Grammys with a spectacular design Schiaparelli haute couture. Going from the most exclusive Parisian craftsmanship to retail Arteixo’s overall performance in just seven days is not an accident, but rather a declaration of intent in the most expensive setting on the planet. The architecture of an “anti-luxury” look What we saw on stage was not off-the-shelf clothing, but a designer piece bespoke (custom made). The initial outfit consisted of pleated pants, a shirt, a tie, and a key piece: a padded sports-inspired t-shirt (linebacker) that evoked the protections of American football. All in a sober and calculated, stylized cream tone by his regular collaboratorsStorm Pablo and Marvin Douglas Linares. The design evolved in real time. Midway through the performance, Bad Bunny transformed his silhouette by adding a double-breasted double-breasted blazer in the same hue, elevating the sporty tone to classic sartorial elegance. However, so that no one forgets that sobriety is an aesthetic choice and not an economic necessity, the Puerto Rican maintained a single nod to status superstar on your wrist: an Audemars Piguet Royal Oak watch. A piece of yellow gold 18 carat with a malachite dial that served as a silent reminder: the suit may be democratic, but Bad Bunny’s time is money. Zara’s choice stood out even more due to the contrast with her companions on stage. While he wore the mark of high street par excellence, Lady Gaga appeared with a design from the Luar brand and a brooch representing the flor de maga (the national flower of Puerto Rico), maintaining the dialogue between fashion and cultural identity. This movement represents an alliance where both parties gain cultural capital, but from opposite directions: Zara seeks to rise towards luxury and Bad Bunny seeks to “come down to earth” towards authenticity. According to experts consulted in Guardianlike Professor Andrew Groves of the University of Westminster, seeing a Zara suit on a Super Bowl stage is a statement about the “power shift” (power-shifting). The suit projects authoritybut that authority comes from Bad Bunny’s cultural position, not the seal of a luxury house. It’s a way of saying that style doesn’t lie in price, but in narrative. Furthermore, there was an undeniable language connection. Being the first artist to perform at halftime entirely in Spanish, challenging the Anglo-Saxon hegemony of the event, the choice of a global brand of Hispanic origin came full circle. As they pointed out from the Vigo Lighthouse“Zara is Spanish, as is its music”, the shared language functioning here as a tool for mass projection in the American market, beyond the complex historical legacies. Fast Couture and the commercial counterpoint For Zara, this is the culmination of a strategic shift. The brand issued a statement highlighting that “artistic vision” was prioritized and clarifying a crucial point: this outfit will not be made available for sale. By renouncing the immediate mass sale of the product, Zara positions itself as a creator of culture and visual narrative, moving away from the image of a seller of quick copies. They have preferred the prestige of having been there to the immediate cash benefit. However, the commercial machinery did not stop completely. Here lies the genius of the strategy: while Zara capitalized on the immaterial prestigethe tangible business was at the feet. The sneakers that completed the set were not from Inditex, but rather the BadBo 1.0his most personal collaboration with Adidas. Unlike the unaffordable tailored suit, these did go on sale just 24 hours after the show for about 160 euros. The artist achieved the perfect balance: narrative exclusivity for clothing, mass consumption for footwear. Benito’s clothing functioned as a canvas for encrypted messages that the internet attempted to decode in real time. On the one hand, the padded T-shirt read the artist’s maternal surname, “OCASIO”, along with the number 64. Speculation soared: Was it the year of birth of his mother, Lysaurie? A reference to the victims of Hurricane Maria? A nod to a Billboard music record? Finally, the most intimate answer was given Complex Magazine: The number was a tribute to his late uncle, who wore that number during his time as an American football player. Bad Bunny turned a sports shirt into a family love letter. On the other hand, white as a political response. The color cream/white It wasn’t accidental either. Colorimetry experts They point out that this tone conveys transparency, purity and leadership (“I have nothing to hide”). This visual message gains strength after his speech at the Grammys, where he protested against ICE (Immigration Service) stating: “We are not savages, we are humans.” Wearing angelic white in front of millions of spectators visually counteracts the narrative of danger associated with Latino immigration in certain political discourses. Marta Ortega’s plans To understand why Zara invests resources in dressing a superstar without then selling the clothes, you have to look your recent business strategy. Inditex, under the presidency of Marta Ortega, is trying to distance Zara from the stigma of fast fashion to bring it closer to fast couture or “affordable luxury.” A clear example is the recent reopening of its store in Barcelona, ​​designed by the Belgian architect Vincent Van Duysen with an aesthetic of boutique deluxe. Zara no longer wants to compete only on price with Shein or Primark; wants to compete in image and experience with luxury brands, maintaining affordable prices. Dressing Bad … Read more

Bad Bunny deleted his Instagram after the Super Bowl. Everything is part of a larger project

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On Sunday, February 8, 2026, Bad Bunny starred in an unprecedented milestone in Super Bowl history by becoming the first solo Latin artist to star. the concert-show during the intermissionin a performance almost entirely in Spanish that reached more than 100 million viewers. Just hours later, the Puerto Rican artist deleted all of his content on Instagramleaving their more than 51 million followers in front of a completely empty profile. The avalanche of speculation has been immediate. What was seen? Bad Bunny’s approximately 13-minute concert turned the intermission into a visual love letter to Puerto Rico. The artist started walking through sugar cane fields, crossed a Puerto Rican street fair and incorporated La Casita, the iconic traditional Puerto Rican pink house that has become a distinctive element of his concerts. The fluidity of the camera, the variety of topics included, the surprise appearances of Lady Gaga and Ricky Martin, or guests such as Pedro Pascal or Jessica Alba stood out. The irony of the scenario. The choice of Levi’s Stadium in Santa Clara, California, as the setting for the largest celebration of Latino culture in the history of the Super Bowl takes on an ironic dimension in the context of 2026: California is going through one of the most intense episodes of immigration enforcement in decades. Immigration arrests in San Diego they shot up 1,500% compared to the previous year. For this reason, the political context surrounding the performance was especially tense. In October 2025, when the action was announced, Homeland Security Secretary Kristi Noem declared on a conservative podcast that ICE would be “everywhere” at the Super Bowl and that “only law-abiding Americans who love this country should attend.” The Trump administration had intensified raids in Californian cities while the Puerto Rican artist publicly expressed his fear that “the damn ICE could be outside” his concerts, which is why he canceled several on the US mainland and focused on his residence. Bad Bunny closed his performance with a bright sign that read “The only thing more powerful than hate is love.” Beyond music. ‘‘I should have taken more photos’, the artist’s latest album, has been described as “a cry of resistance” for Puerto Ricans everywhere: it is about preserving a culture in danger of disappearing. It was recorded entirely in Puerto Rico with collaborators exclusively from there. The 13-minute short film that accompanied the release of the album explores themes of loss, displacement and the fading of cultural identity. The project’s mascot is an endangered toad. And songs like ‘What Happened to Hawaii’ address issues like gentrification. This political charge is not new in the artist’s career. In July 2019, interrupted his European tour to return to Puerto Rico and join the massive protests demanding the resignation of Governor Ricardo Rosselló. In 2020, made visible on ‘The Tonight Show’ the murder of Alexa, a Puerto Rican trans woman. The Super Bowl performance was not an isolated event but the continuation of a narrative meticulously constructed across multiple platforms. The visual coherence (La Casita, the flags, the aesthetics) are the constant reminder that each performance is a chapter of the same project: pan-Latin representation in times of adversity. The strategy continues. The emptying of Bad Bunny’s Instagram profile just hours after his performance at the Super Bowl is not a break with his communication strategy, but rather its confirmation. In 2022, before the release of ‘A summer without you’, used the same tactic to generate expectation. That album would become the most successful Spanish album in history. In 2023 repeated the procedure after their world tour, announcing a period of hiatus. The difference in 2026 lies in the political context surrounding the gesture. While previous wipes functioned primarily as a prelude to new musical releases, this one comes on the heels of the most politicized performance of his career, which has included criticism of trump and threats from Secretary Noem. Unlike similar maneuvers that they already did Taylor Swift or Beyoncé, with this Bad Bunny continues with the construction of his transmedia project, whose next step is a world tour that will take the message to Australia, Japan or Spain, among other destinations. Each platform (the album, the stage, social networks) becomes a chapter in a story about Latin identity that transcends the merely commercial. In Xataka | Spotify killed the record and the industry pivoted to concerts. Netflix killed cinema and the industry was left with a “space crisis”

The European Bizum will soon be a reality. It is very bad news for VISA and Matercard

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Europe will have its pan-European mobile payment system. Although we all thought that we would have a unique and universal Bizum For EU countries, what will happen will be a little different, but just as effective and probably better: long live interoperability. European Bizums connect. As indicated in CincoDíasBizum and the rest of the European platforms that imitated those free transfer functions easily accessible from mobile phones have finally joined forces. all friends. That was the last obstaclebecause all of them wanted to become the unique and universal Bizum. That would have forced the rest of the platforms to say goodbye to make way for that single platform, but instead what will happen is that the different platforms will be interoperable. The agreement includes 130 million connected users. Thanks to this interoperability project, 130 million EU (and Norwegian) citizens will be able to use this system. Not only that: the interoperable platform will be prepared to accept those from other European countries such as Switzerland or even others from markets not belonging to the euro zone. The key is in SPL. This interoperability can be achieved thanks to the so-called Standard Proxy Lookup (SPL), a “directory” service at the European level managed by the European Payments Council (EPC). This service allows banks to check which IBAN corresponds to each telephone number. Everything runs on the SEPA Instant Transfer infrastructureand thanks to new EU regulations, these transfers will soon be mandatory free or will have the same cost as a standard transfer, eliminating the traditional abusive commissions for immediate transfers. In 2026, personal payments. The technical implementation will begin in the coming months, and it is expected that before the end of the year a Spaniard with Bizum will be able to send money to a German with Wero and vice versa in a transparent and simple way. In theory, the operation of the system will not change for users, who will simply have to enter the recipient’s mobile number, regardless of the EU country, so that the transfer is carried out instantly. Shops in 2027. These personal payments with the European Bizum will end up giving rise to the other great option of the system: payments in electronic stores and points of sale. This option will arrive a little later, in 2027, and will undoubtedly be the great spearhead of these platforms against the two fierce competitors that dominated this segment. Setback for Visa and Mastercard. This agreement allows the European Union to have an internal payment system that will allow it to reduce its dependence on the systems that have been the de facto industry standard for decades, those offered by Visa and Mastercard. And a measure of the banks for the banks. European banks are also strengthening their position regarding the digital euro project that the European Central Bank (ECB) is preparing. This currency will in the future allow European citizens to have deposits in central banks without intervention by private banks. That, of course, took power away from these entities, but with this European Bizum they reinforce their role. Another step towards European digital sovereignty. For decades Europe has delegated all its digital systems to companies, especially from the US, and this project confirms an increasingly strong trend: that of European digital sovereignty. When processing payments within a European banking network, citizens’ consumption data does not go to US servers (as happens when using Visa, Mastercard, Apple or Google). And you can use Bizum without a bank card. This agreement does not prevent the platforms from continuing to evolve and improve on their own. This is what Bizum intends to do, which will launch Bizum Pay this year to pay directly in stores with the current account and without the need for a bank card. This will allow us to avoid dependence on Google Pay or Apple Pay, for example, on our mobile phones. It will first offer this option in shops in Spain, and in 2027, in line with the objective of that interoperable European Bizum, in shops in the EU. In Xataka | The Treasury confirms it: payments for dinner and gifts to your friends through Bizum do not go to the Tax Agency

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