When turning 100 doesn’t mean retiring

For much of this year, Japan has been revealing situations that revealed the extreme situation derived from aging of its population. In fact, the need of many elderly people to continue working after retirement had become the “rent” of grandmothers in a new symbol of the times. The same thing happened with many jobs. that they are going to lose due to lack of young hand. But there is also another side: that of reaching 100 years celebrating it with work. Longevity as a vocation. I was telling it on the weekend the new york times. Japan, country with a centenary population largest in the worldlives a demographic paradox: while its birth rate sinks and the proportion of young people is reduced, an extraordinarily long-lived generation of elderly defies retirement. More than 100,000 people exceed one hundred yearsand among them there is a common thread that goes beyond genetics or diet: work as a reason for being. In a country where a sense of duty and discipline permeate daily life, these centenarians do not conceive of old age as a retirement, but as the natural extension of a useful existence. Their longevity, they say, is born from the balance between an active body, a busy mind and a purpose that does not extinguish. The mechanic that doesn’t close. One of the most palpable cases is 103 years old. Seiichi Ishii He continues fixing bicycles in the same Tokyo neighborhood where he started as an apprentice as a child. His hunched figure under a too-long blue jumpsuit sums up an ethic: that of the artisan who is not measured by age, but by the need to continue doing. The man repairs screws with trembling hands, makes his own miso, sings karaoke and rides a tricycle to his favorite bar, but above all he refuses to leave the job that gives meaning to your days. Your workshop is your world and, as he says calmly, “if I die here, I will die happy.” In a technical JapanIshii represents the persistence of the intimate relationship between manual labor and personal dignity. The cook The Times also remembered the story by Fuku Amakawa102 years old, who it’s been six decades in charge of the family restaurant where he mixes noodles, broth and chives with the naturalness of someone who has not lost the rhythm of work life. The heat of the steam has kept his skin smooth and his spirit strong. She continues to work five or six days a week, convinced that her body remains strong thanks to the routine of effort. Her restaurant, opened with her husband and supported today by her children, has become a domestic temple of perseverance. When the muscle pain scared her, she thought it was her heart. The doctor explained that it was just a consequence of lifting heavy pots. For her, continuing in the kitchen is not resistance: it is gratitude for being able to do it. Cultivating memory. Masafumi Matsuo101 years old, grows rice, eggplants and cucumbers in the mountains of Oita. He works in the sun with measured breaks, sitting on a plastic stool, and brings offerings of rice to the small chapel where he honors his deceased wife. Cancer and covid survivor, clings to the earth like a form of continuity: To till the field is to maintain the link with his past, with his family and with the natural cycle that taught him to resist. He plays with his great-grandson, watches the grasshoppers jump from his heating table and finds in everyday life the serenity of someone who has learned that working is, literally, continuing to breathe. Selling beauty. At 102 years old, Tomoko Horino continue selling cosmeticsas she has been doing since she was 39, when she decided to challenge social conventions that prohibited married women from working. With three children and a reluctant husband, Horino turned her aesthetic intuition into sustenance and pride. Today, widowed and alone, she makes her sales by telephone, sews, feeds the neighborhood cat and continues to feel the same emotion when listening to a client regain her self-esteem. In his story The change of the Japanese woman and the validity of work as a personal affirmation are intertwined: each conversation, each shade of lipstick sold is an act of vital continuity. The narrator. Tomeyo Ono101 years old, sits on a cushion and recites traditional stories (minwa) with an energy that belies his age. She began telling stories in her seventies, in a society where girls of her time did not dream of having a public voice. Since the 2011 tsunami devastated his house in Fukushima, he has mixed old legends with memories of the disasterconvinced that narrating is preserving the memory of those who left. He eats natto between bread, writes his diary, laughs, cries and says he only dreams of the dead. His mission, he says, is to keep talking until he can meet with them. Work is life. If you will, the example of these five portraits condenses a vision of Japan that survives beyond its demographic crisis: that of a society where work is not only a means of subsistence, but moral affirmation and emotional continuity. In all of them, activity maintains health, protects from loneliness and gives purpose. No one idealizes fatigue, but everyone assumes it as a companion. Contrary to the stereotype of the golden retirement, these centenarians embody a form different from fullness: that of the repeated gesture that sustains identity. In a country where the elderly already surpass in spades To young people, his example is not a curiosity, but rather a response: to continue working, in Japan, is to continue being. Image | RawPixel In Xataka | Jeans from Japan have become a luxury good. The problem is that he is running out of hands to knit them. In Xataka | That Japan has 100,000 people over 100 years old explains a problem: they are literally running out of drivers.

follow Freepik’s artificial intelligence conferences live

Today is the day. Today it finally begins Upscale Confan event organized by Freepik and of which Xataka is a Media Partner. Upscale Conf is made up of two days full of conferences, round tables and workshops with artificial intelligence as the protagonist. Two xatakeros and their respective companions will be able to enjoy both days in person having won the draw we did a few days ago, but if you don’t want to miss the conferences, you also have options. Just because, Freepik will broadcast Upscale Conf live and direct. We will tell you below how to follow the talks. Follow Upscale Conf live When: November 4th and 5th. Where: In Malaga, although you can follow it live via streaming. What to expect from Upscale Conf Upscale Conf is now celebrating its third edition. After its debut in Malaga last November and its visit to San Francisco, Freepik brings its great event home again. During the two days that will take place on November 4 and 5attendees will be able to attend conferences by industry leaders and creators, participate in panels, practical workshops and sessions hands-onin addition to enjoying networking spaces and moments. Upscale Conf in San Francisco | Image: Freepik It will be a very interesting meeting and, if you want to work up an appetite, you can consult the complete agenda and list of speakers on the official website. Small preview: among them you will find designers, creative directors, founders and CEOs of companies such as Freepik, ElevenLabs, Google Cloud, The Dor Brothers, SpecialGuestX or GenreAI, among many others. Those who cannot attend will be able to follow the conferences through YouTube. There will be two live shows: the one from the first day and the second day. Both start at 8:30. In the video above you will find the updated live stream so you can watch it directly from here. Cover image | Xataka In Xataka | “AI is unstoppable”: the CEO of Freepik talks to us about AI, entrepreneurship and the mistakes of an EU that only focuses on the dangers of AI

Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos

In Japan they seem to be tired of images generated with artificial intelligence that resemble, perhaps too much, the mythical works of Japanese origin. We are referring, of course, to images and videos created with AI that seek to reimagine any photo, person or character with “Ghibli style” or similar. An anti-piracy organization in Japan has demanded that OpenAI cease what they claim is a copyright violation. Japan studies against AI. CODA is a Japanese anti-piracy organization that includes companies such as Studio GhibliToei Animation, Bandai, Toho and Square Enix. The organization has published a letter demanding OpenAI stop using its members’ original content to train Sora 2, the OpenAI tool responsible for generating realistic videos with artificial intelligence. Some of Studio Ghibli’s most legendary films. (Images: Studio Ghibli) In your letterCODA (whose acronym stands for Overseas Content Distribution Association) claims to have confirmed that “a large portion of the content produced by Sora closely resembles Japanese content or images.” This, according to the organization, would be the result of having used copyrighted content to train artificial intelligence. In Xataka OpenAI has just made a move after its separation of assets with Microsoft: it has signed an agreement with Amazon for $38 billion What Japanese studies ask for. CODA’s demands are clear: that OpenAI not use its members’ content to train its artificial intelligence model. And also, that OpenAI respond to the demands and complaints of the companies that are part of the Japanese organization about the Sora 2 videos. {“videoId”:”x9hhg44″,”autoplay”:true,”title”:”The TRUTH of AI – This is how ChatGPT 4, DALL-E or MIDJOURNEY works 🤖 🧠 ARTIFICIAL INTELLIGENCE”, “tag”:”webedia-prod”, “duration”:”1173″} The government also pressures. In mid-October the Japanese government already had spoken against OpenAI’s use of copyrighted content to train its artificial intelligence. Minoru Kiuchi, Japanese minister responsible for intellectual property strategy in the country, asked OpenAI not to violate the copyrights of Japanese intellectual properties. According to Minister Kiuchi, manga and anime are “irreplaceable treasures” that Japan offers the world. 2025, the year of “Ghibli-style” images. Last March OpenAI enabled the image generation based on GPT-4oand quickly “Ghibli-style” or “anime-style” images became extremely popular. However, the claims of CODA and its members, in addition to the Japanese government’s request, are especially directed at Sora 2 and its video generation capabilities. In Xataka OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival Although the results are far from perfect, social networks have been filled with these types of unofficial videos made with AI, which for companies such as Bandai Namco, NHK, Wowow, Aniplex and many others represents a violation of their copyright. At the time of publishing this article, OpenAI has not yet responded to the Japanese studios’ request. Cover image | OpenAI / Image created with artificial intelligence In Xataka | The “AI slop” turned into art. A Chinese creator is copying the absurd aesthetics of generative AI, and it’s hilarious In Xataka | OpenAI knows that ChatGPT is causing serious mental health problems for some users. And he is already “correcting” it (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos was originally published in Xataka by Eduardo Marin .

It’s called ‘data poisoning’ and it’s poisoning them from within.

AI is everywhere and every time add more users. The logical step is that it would also be the target of malicious attacks. We have already talked about the dangers of ‘prompt injection’, a surprisingly easy attack to execute. He’s not the only one. AI companies are also fighting data poisoning. Poisoned data. It consists of introducing manipulated data into resources that will later be used for AI training. According to a recent investigationit does not take as many malicious documents to compromise a language model as previously believed. They found that with only 250 “poisoned” documents, models with up to 13 billion parameters were compromised. The result is that the model can be biased or reach erroneous conclusions. Prompt injection. It is one of the Problems AI Browsers Face like ChatGPT Atlas or Comet. By simply placing an invisible prompt in an email or a website, you can get the AI ​​to deliver private information by not being able to distinguish what is a user instruction and what is a malicious instruction. In the case of AI agents it is especially dangerous since they can execute actions on our behalf. AI to do evil. According to a Crowdstrike reportAI has become the weapon of choice for cybercriminals, who use it to automate and refine their attacks, especially ransomware. He M.I.T. analyzed more than 2,800 ransomware attacks and found that 80% used AI. The figure is overwhelming. Collaboration. They count in Financial Times that leading AI companies such as DeepMind, OpenAI, Microsoft and Anthropic are working together to analyze the most common attack methods and collaboratively design defensive strategies. They are turning to ethical hackers and other independent experts to try to breach their systems so they can strengthen them. Urgency. AI browsers and agents are already here, but we are on time because there has not yet been mass adoption. It is urgent to strengthen the systems, especially to prevent the injection of prompts that can so easily steal our data. Image | Shayna “Bepple” Take in Unsplash In Xataka | “The safety of our children is not for sale”: the first law that regulates ‘AI friends’ is here

It is the key to having a profit of 2,540 million euros

The Irish airline has spent 2025 full of disputes with the Government and consumer associations. However, despite all these disagreements, the bold Michael O’Leary has managed to make Ryanair its model low cost remains extremely profitable. With a combination of an increase in the price of its tickets and an increase in the number of passengers, the company has ended the first fiscal semester painting its income statement green in a turbulent economic environment. Tail wind between so much turbulence. According to a statement published by the Irish company, between April and September 2025, Ryanair obtained a net profit of 2,540 million euros, which represents an increase of 42% compared to the 1,790 million obtained in the same period of the previous year. The airline’s total revenue grew by 13%, reaching €9.82 billion, thanks to increased prices and greater passenger traffic. Despite cuts in places offered at provincial airports on account of his raffles with Aena, The Irish company sold 16% more tickets, maintaining its capacity to attract more travelers in those airports in which it still operates. In total, the passenger traffic increased by 3%, reaching 119 million seats, a record figure for the company in this period. Rates through the roof. The 13% increase in the rates It is attributed, among other factors, to a favorable Easter that coincided with the start of the fiscal year for Ryanair, helping to recover the 7% drop in prices that was recorded in the second quarter of last year. In fact, the revenue per passenger grew 9% in the first semester. The increase in passengers together with the increase in fares has caused the income account to increase during the first six months of the year, a determining factor in the final balance. The secret: cost reduction. The increase in taxes and the price of fuel had a moderate impact on operating costs, which rose 4% in total to 6,960 million, which represents barely 1% per passenger, reflecting “strong control” of expenses by the company. O’Leary attributed a good part of this increase in operating costs to the increase in air traffic control fees, which are estimated at 14%. Much of this adjustment in costs derives from the supply of fuel, which the company has already secured 85% of its consumption estimate at a price of 76 dollars per barrel, while it has already advanced a supply of 80% of its demand for next year at a price of 67 dollars per barrel, thus taking advantage of the current low crude oil price. On the other hand, ancillary income, which is the most controversial among Ryanair passengers, which includes services such as priority boarding and on-board consumption, increased by 6%, totaling 2,910 million euros. These services account for almost 25% of the total billing. Only fly to profitable airports. Ryanair has also put its cards on the table for the second half of the fiscal year, and is clear that it is going to focus on “regions and airports that reduce taxes on aviation”, in clear reference to its withdrawal from provincial airports from Spain. On the other side of the board, countries such as Slovakia, Italy, Sweden, Albania or Morocco will monopolize the seats that are withdrawn from countries such as Germany, Austria or Spain, which have increased their airport taxes in 2025 and send a clear message in a political key: “We are concerned that Ursula von der Leyen (and her new Commission) have done nothing in the last 14 months to improve European competitiveness.” In Xataka | Spain and Ryanair are in a legal battle over the charge for hand luggage. Ryanair’s best ally: Europe Image | Ryanair

Finland has realized that its welfare state is not enough to avoid the birth crisis. Now look for how to stop it

The world has been looking at the Nordic countries for decades with a mixture of admiration and envy for their model of social welfare. A clear example is Finland, a benchmark in education, aids to motherhood and spent in social benefits. None of this, however, has prevented him from seeing how his birth rate it contracts little by little. In fact, the fall has been so forceful since 2010 and its rate is at such low levels that the Government has decided to hands to work. Now you have a diagnosis… and a formula with 20 ingredients. What does the data say? That Finland has a birth problem. A particularly complex one. The statistical basis The World Bank shows that its birth rate has plummeted over the last six decades, going from 2.7 during the baby boom to 1.3 in 2023. The decline was particularly sharp between the 1960s and 1970s, followed an oscillating curve until the last decade and accelerated again towards 2010. latest data of Macrotrends show a slight recovery, but the rate still remains far from past values. Why is it important? Because it shows that Finland has a problem, one recognized without half measures by the Government itself. “Finland’s birth rate has been declining rapidly over the past 15 years. In 2024 the country’s total fertility rate became as low as 1.25,” recognized last March the Ministry of Social Affairs, which admits that although Finland is not the only country dealing with this challenge, the collapse there has been “exceptionally rapid” in the last decade and a half and threatens to become an economic and social challenge. “Finland’s rate has fallen to a historic low and the decline has been more pronounced than in the other Nordic countries. There is a considerable gap between the ideal number and the actual average number of children. It is essential to find solutions to reduce the gap,” advocated in spring the Minister of Social Security, Sanni Grahm-Laasonen. In 2023 the indicators of the neighbors Norway and Sweden there were around 1.4 children on average per woman, also far from the replacement rate that allows countries to stay away from immigration. Why is the birth rate falling? That’s the million dollar question. And the one that the Finnish authorities did a while ago. To answer it in 2024 the Government commissioned a report which had to clarify the factors that hinder the country’s demographic engine and (just as important) explore possible solutions. The task was relevant because, as the Executive assures, in Finland there is “a big difference” between the number of children that couples want to have and those they have. “Studies show that Finnish family policy has favored both well-being and birth rates and continues to play an important role. However, the current decline is mainly due to the fall in the number of first births and the increase in the proportion of childless people,” reflect Professor Anna Rotkirch, from Väestöliitto (the Finnish Family Federation), one of the experts who participated in the preparation of the birth report. Did you identify the causes? Yes. And no. The Government quote somebut he also recognizes that there is no “clear reason” that alone explains the decline in birth rates. “Therefore there are no easy solutions to stop it,” the Ministry of Health resigns itself before listing some factors that come into play, such as cultural changes, unstable relationships, health, the situation of the labor market and income or the problems of reconciling professional life and parenting. The NPR organization was recently one step further and interviewed experts and young Finns to find out how they approached parenthood. Poa Pohjola and Wilhelm Bomberg, aged 38 and 35, are the first ones he cites in his analysis: the couple has been together for about three years and last July they had their first baby, although Pohjola admits that not so long ago he believed he would never have children. “It seemed impossible to me,” the woman confesses. His case is paradigmatic because it agrees with a phenomenon that Finnish researchers have observed and can be extended to many other countries, including Spain: delayed maternity and the increase in people who directly choose not to have children. In the case of Finland this has led to a fertility rate slightly lower to that of the EU average and nations such as Iceland, Denmark, Sweden or Norway. Does it matter beyond Finland? Yes. And it matters because Finland offers a particularly interesting case study. As remember Liisa Siika-ahofrom the working group of the Ministry of Social Affairs and Health, “in Finland benefits and services for families are relatively good.” In fact the Nordic countries they usually stand out precisely because of the facilities they provide for having offspring. Specifically Finland does it in aspects such as incentives, education and paid leave. “We can no longer claim that our good family policies explain the good fertility of the Nordic countries,” points out to NPR Annelie Miettinen, from the state agency Kela. “What baffles researchers is how this can be true, because all of these countries are relatively good at offering family support,” Miettinen said, “but there are really no good explanations for today’s very low fertility rates.” Just as it happens in Spain if the country is managing to weather the demographic storm is basically thanks to the immigration flow. How to solve it? A few months ago the Government made public a report on the topic that includes twenty proposals focused on the family and birth rate, all based on the premise that the commitment to early childhood education, family leave and economic support will boost birth rates. Until it is confirmed, the Health Department itself remains cautious. “In Finland the benefits and services for families are relatively good. This means that there are no areas where simple changes can be made,” takes on Sikka-aho. “However, all systems require maintenance and that is what many of our proposals address. It is unlikely that … Read more

Spain needs to modernize its electrical grid, so the remuneration rate has increased. The effect will be noticeable in the next five years

Until now we have observed the electricity bill as has increased after the April blackout. But this time the focus is not on the receipt, but on a silent decision that the National Markets and Competition Commission (CNMC) has just made and that will determine how much it will cost to keep the light on in the next five years. Piecemeal. The CNMC has sent to the Council of State the circulars that establish how the transport and distribution of electricity is remunerated between 2026 and 2031, the so-called “network business”: the towers, cables and transformation centers that make it possible for energy to reach homes, factories and hospitals. The technical detail is a figure: 6.58%. This new percentage – up from 5.58% – is, according to the regulator, an update that better reflects current financial conditions, after a period of rising interest rates. However, the measure is far from the 7% or 7.5% requested by the large electricity companies grouped in Aelec (Iberdrola, Endesa, EDP and Naturgy) and that the small distributors represented by CIDE also claimed. And in the pocket? Good question. These circulars, which will come into force on January 1, 2026 if the Council of State does not introduce changes, define the remuneration criteria for the entire period 2026–2031. In the short term, the increase will not be directly noticeable on the bill, but it will influence the regulated costs that support the electrical system and that we all pay. According to CNMC calculationsthe impact of the change will be between 0.9% and 1.1% of the total annual costs of the system, depending on the level of investment. The purpose of this rate is to guarantee that companies that maintain and expand the electrical network receive a reasonable return on their invested capital. If the percentage is too low, investment is discouraged; If it is too high, the costs of the system and, in the long run, the consumer’s bill increase. The regulator look for a balance point: enough attractiveness for lines to continue being built and reinforced, but without transferring an extra cost to homes. A change in calculation. For the first time, historical data and future forecasts will be combined to estimate the cost of companies’ debt, rather than relying solely on past interest rates. New components are also incorporated: transaction costs (such as commissions for issuing debt), the so-called cost-of-carry (cost of maintaining financial positions) and a correction due to the European Central Bank’s bond purchase programs, which had artificially reduced the profitability of public debt and, therefore, the risk-free rate. According to the organizationthis is a “more realistic” methodology that incorporates recent market volatility. The change will be applied in a phased manner during the six years of the new regulatory period and expands the margin of recognized investment, including not only new infrastructure but also improvements and optimization of existing ones. The goal: keep bills contained while the network is modernized. The “K parameter”. Beyond the technicalities, what is at stake is Spain’s ability to electrify its economy without skyrocketing the bill. The CNMC has set it at 257 euros per connected kilowatt, compared to 232 euros in the previous draft. The companies maintain that the real cost is around 375 euros/kW, so the improvement falls far short. This parameter determines how many industrial projects, data centers or new homes can be connected to the network without the connection being economically unfeasible. According to the employerlimiting remuneration to that level “prevents connecting part of the new consumers” and can put the competitiveness of entire sectors at risk. This has been the response. Aelec expressed its “deep concern” and warned that the new circulars “compromise the electrification and industrial development of the country.” The employers insist that the rate is still below European levels – between 6.8% and 7.5% – and warns that “it discourages investment just when the country needs to deploy more electrical infrastructure.” More than 67 business and social associations have joined his call. In a manifesto cited by Aelec itselfwarn that, if conditions are not reviewed, “the Spanish electricity networks could collapse.” The employers’ association also criticizes that the CNMC has reduced the recognized maintenance costs by 37%, which, in its opinion, may deteriorate the quality of the service and stop the connection of new clients. For its part, the CNMC maintains that its obligation is to protect the consumer and guarantee the sustainability of the system. The organization seeks to “limit the impact of investments on customer bills” and remembers that everything that electricity companies invest in these networks is paid as fixed charges on the electricity bill. The balance, the regulator insistsconsists of remunerating the necessary investments without overloading the end user. A decision with long-term effects. Behind this technical dispute lies a fundamental question: can Spain electrify its economy at the necessary pace without increasing the remuneration of the networks? The Government has launched a plan to increase investment in networks by 62% until 2030, with around 13.6 billion euros to reinforce the national network, as El Economista recalled. However, Five Days points out that the new limitations of the CNMC could stop part of these projects and leave out consumers with higher connection costs. The electricity companies are now preparing allegations before the Council of State, while the regulator defends that its proposal offers stability and predictability for six years, a rarity in a context of financial and energy volatility. An invisible, but transcendental decision. The figure of 6.58% will not say much to the average consumer, but a good part of Spain’s electrical future depends on it. It defines whether there will be enough investment to connect the new factories, electric vehicle chargers or data centers that support digitalization, and also how much each family will pay to keep that network operational. You won’t notice anything on your next bill, but this decision determines how much you’ll pay—and how reliable your grid will be—over the next five years. Between containing prices and … Read more

Toyota was determined to make hydrogen the perfect alternative to the electric car. Hyundai has just invested 563,800,000 euros

Time passes and the hydrogen car continues to be the great promise of clean mobility. The problem is that, little by little, time passes and hydrogen seems to be at the same point: challenges that seem impossible to solve and the eternal promise of revolutionizing transportation. Along the way, a good handful of companies said they were joining the hydrogen wave. Toyota has been one of those that has bet the most but, in the midst of a decline, it has been Hyundai that takes a new step. Reconversion. Hyundai has confirmed which has already laid the first stone of its new fuel cell and electrolyzer production plant in Ulsan (South Korea). The company has invested 930 billion won. That is, 563.8 million euros to convert the space and give it a new industrial use. According to the company, starting in 2027 they will be able to manufacture 30,000 fuel cell units per year in a space that extends across 43,000 m2. The intention is to produce systems for hydrogen-powered passenger cars but also for heavy transport services. a bet. Hyundai’s commitment to hydrogen is not new. The company has on the market the Nexusone of the few hydrogen cars that can be purchased and that has no competition since the Toyota Miraithe other great hydrogen car, is a sedan with a totally different approach. At the end of last year, Hyundai also presented Initiumthe preview of what should be a new hydrogen car that will arrive in 2025. However, the company has not launched the new model on the market. The Nexo has not been the first car powered by a Hyundai fuel cell but, for now, it is the last despite the fact that in 2021 they announced that we would have the entire range on the street with hydrogen versions in 2028. The promise. For years now, hydrogen has been proposed as the great alternative to the electric car. Although, really, it is an electric car. In its operation, a fuel cell car is a vehicle that carries out the electrolysis process inside to generate electricity that is stored in the batteries. In this process, the car does not generate CO2 and only expels water vapor through the exhaust pipe. The great advantage is that its carbon emissions are non-existent while it recharges the tanks in a few minutes to travel hundreds and hundreds of kilometers. The problems. There are many and they are difficult to remedy. When it comes to bringing hydrogen to a street car, the technical difficulties are enormous. First, because hydrogen occupies a large volume for the energy it can later generate. That’s why the Toyota Mirai is, almost everything, huge tanks. The latter is solved by turning the hydrogen into a liquid state but requires keeping it at -30ºC. It is a solution that has been designed to be used as fuel in a combustion engine and to remember the sensations of a combustion engine but generates very polluting particles such as NOx. That is, hydrogen requires huge tanks or a good amount of energy to keep it at a very low temperature. When this is achieved, it requires a complex system to carry out electrolysis or burn it in the engine itself (which generates very polluting particles). And all this without counting the complexity of producing and transporting it to the service station on duty. Non-viable. What happens at this point? That hydrogen is, at the moment, very expensive. As expensive as in Germany the cost of filling the tank was as expensive as filling it with diesel. It does not seem so strange that service stations are being dismantled in Germany and that although Stellantis offered to convert electric vans to hydrogen to gain autonomy, has ended up abandoning his plans. For now, on the way BMW too says it is developing hydrogen cars. Renault says to do the same. And Toyota continues investigating with burn hydrogen in combustion engines while turning his back on his Toyota Mirai in the United States where he faces a class action lawsuit from owners who they feel cheated. a light. In addition to light transportation, Hyundai says it wants to focus fuel cell production on heavy transportation. The company has its hopes that this type of transportation can find a true use for hydrogen. Heavy transport can find some advantages over electric transport. To charge an electric truck in a short time, enormous infrastructure is needed with chargers as fast and powerful as those from BYD. If hydrogen poles are created in dry ports or large distribution centers, it could make sense with less dispersed and therefore less costly distribution. Also the cost of filling the truck with huge tanks is lower because in percentage terms it would not eat up as much space as in a car. And, at the same time, recharging would be faster for less clean transportation than purely electric but much cleaner than current diesel engines. Photo | Hydrogen In Xataka | Renault is clear that the electric car is not the only way. Your proposal for the future: a hydrogen plug-in hybrid

The luxury goods market is dying of success. The reason: there are too many rich people

According to the latest report According to Intermon Oxfam, the 10 largest fortunes in the world have increased their assets by 698 billion so far in 2025. However, despite the fact that their fortunes are on the rise, the consumption of luxury goods aimed at this type of consumer has only decreased in the last year. Paradoxically, one of the causes of this decrease in sales would be the increase in the number of millionaires that have been created in recent years. The luxury market has hit the brakes. In 2024, the global luxury products market recorded a drop of 2% compared to the previous year, marking the first decline in fifteen years. Prices and sales of goods such as luxury watches, exclusive mansions, art and liquor have stopped growing and, in many cases, have stagnated or reduced. For example, the index Knight Frank’s luxury investment portfolio (KFLII), which takes into account the market value of these luxury consumer products, has increased by 72.6% in the last 10 years. But if we take the percentage of the last two years we see that in 2023 it fell by 6.6%, while in 2024 it fell by 3.3%. That is, to try to alleviate the drop in sales, luxury product brands have lowered their prices. This drop in sales of luxury products has been noticed in groups like LVMHwhich has been experiencing negative numbers in its wine and spirits division since 2023. Has all luxury gone down equally? However, as how they stand out in The Economistnot all luxury has decreased in the same proportion. A look at the Wealth Report 2025 from the consulting firm Knight Frank gives us a clear picture that only a certain type of luxury goods have fallen, while others, much more exclusive and inaccessible They have continued to grow at the same pace. For example, the high end cars have continued to increase their prices at a rate of 1.2%, as have leather bags from exclusive brands, such as those manufactured by Hermès, which have also maintained their upward trend at a rate of 2.8%. Even a market as bullish as real estate has been altered by the turbulence in the luxury market, reducing its growth rate to just 0.7%. Changes in the perception of luxury. If the data says that in 2025 not only have increased the number of millionaires but those that 1% of the population each time it’s richer Why have sales of luxury products decreased? The answer lies in Thorstein Veblen, an economist of the late 19th century, who in his book “The theory of the leisure class“has already defined that real luxury depends on its scarcity and exclusivity. This theory maintains that, if a luxury good is accessible for many peopleit is no longer perceived as exclusive and loses its value. Therefore, as the number of people who, for example, can pay 200 euros for a bottle of wine increases, it is no longer perceived as an exclusive luxury product and its price is devalued. It’s something similar is happening in the industry luxury fashionwhere “more affordable” brands such as Gucci, Burberry recorded drops in sales of between 15 and 30% while the most exclusive and inaccessiblesuch as Louis Vuitton or Christian Dior, suffered more contained falls of around 1.7%. Scarcity is the hand that rocks the luxury market. You can’t go to a Hermès store and buy the last Birkin without further adoin the same way as Ferrari makes you wait its millionaire clients more than two years to drive their car. This is not because of a production problem, but because tight control of the amount of product that is put on the market for it to exist a permanent shortage. This scarcity not only maintains the price in the store, but also keeps it above those that have already been sold, ensuring that their value not only does not go down, but that it increases because of this “exclusivity” caused by scarcity. If it is mainstreamit is no longer luxury. That concept is what is making some supercar manufacturers they are overturning in creating special editions and even editions One-off to take the concept of exclusivity a little further. Reason that explains that, for example, the invoices for some of these supercars double the price of the base car due to the customizations that are applied to them to make them even more exclusive. The new forms of luxury: exclusive experiences. Just as I pointed out a study of Bain & Company at the end of 2024, the luxury customer is moving away from those products that are no longer exclusive, and is now betting on something that does maintain that exclusivity: the luxury experiences. The Economist quote thatFor example, a night at the Le Bristol hotel in Paris costs twice as much today as it did four years ago. Likewise, tickets for the 2026 World Cup final to be played at MetLife Stadium in New Jersey, they have doubled their price compared to previous finals, with prices ranging between $2,030 and $6,730, although on the resale market They can exceed $25,000. Something that is also common in top-level events such as the SuperBowl or the NBA finals. In Xataka | There is someone playing a gigantic game of Monopoly with real houses and in front of our eyes: Jeff Bezos Image | Unsplash (Jonathan Francisca)

The geopolitical irony that we are experiencing in the chip war has an unexpected beneficiary: Russia

The technological and trade war between the United States and China continues to open new fronts of debate. The last one, derived from the singular Nexperia situationis beginning to point to a future in which European decoupling from the Chinese chip industry may end up having an effect that is especially disturbing. Or dad, or mom. The strategic semiconductor sector has become the absolute focus of this trade war, and here Europe has traditionally been a security ally of Washington, but at the same time a key economic partner of Beijing. The problem is that the old continent has been forced to choose sides. US pressure for technological “decoupling”, coupled with concerns about national security, has forced the European Union to harden its stance towards Chinese investments and companies. Risk for Europe. This European effort to decouple its chip industry from China, far from shielding the continent’s security, could end up being counterproductive and self-destructive. With this decision, Europe would be assuming enormous economic and supply chain costs to align with Washington, putting at risk the future of its own industries, such as automotive or electronics, which are highly dependent on the Chinese market and production. The Nexperia case. The recent epicenter of this conflict is the aforementioned Nexperia case. In late September, the Dutch government invoked an old national security law to take effective control of Nexperia, a Dutch automotive chip company. That company is actually owned by the Chinese firm Wingtech, and the intervention marked a dangerous turning point, transforming China’s acquisition of technology from an economic issue to one of geopolitical security. Beijing’s revenge. The Chinese government did not sit idly by. The Chinese Ministry of Commerce banned the export of certain finished Nexperia components from China to Europe. Those reprisals They stopped the delivery of key partsthreatening to provoke a new chip crisis in Europe, and especially affecting to automakers in Germany and other countries that depend on that supply. Russia rubs its hands. If China’s chip industry is forced to operate under strict separation from European markets (decoupling), and Europe ceases to be a viable destination or supplier, China could find it easier to supply those chips to Russia, which desperately needs them for its weapons programs, especially in the wake of severe Western sanctions. Strategic irony. The situation is paradoxical. European “security” actions aimed at containing Chinese influence may end up resulting in a transfer of technological supply capacity to Russia. Thus they would inadvertently strengthen the war machine of what is Europe’s most immediate adversary in the Ukrainian conflict. History repeats itself. In reality, the curious thing is that it is suspected that all these events are part of a historical pattern. Europe is dragged into a conflict by the US (first Iraq, then Afghanistan, now this decoupling) only for Washington to withdraw or change focus later, leaving Europe alone to bear the impact of broken supply chains. It does not appear that there was much strategic thinking on the part of the EU and the Netherlands when making that controversial decision with Nexperia. USA also wins. This dynamic seems to further strengthen the leading role of Washington, which if it pushes Europe towards decoupling, not only restricts a rival (China) but also causes European countries to massively increase their defense spending. An expense that would obviously fall on the US military industry. a crossroads. Europe faces a colossal strategic problem. Its security depends on the US, its economy is closely linked to China, and at the same time it seeks its own autonomy. Restrictions on semiconductors put Europe at risk of sacrificing its own long-term economic prosperity in favor of a strategy that could be abandoned by its main ally. Long term consequences. If this trend that began with the Nexperia case is consolidated, European value chains dependent on Asia will be destroyed, in addition to an increase in inflation due to the cost of decoupling and a possible strengthening of relations between China and Russia. What is happening with Nexperia is no longer just a corporate dispute, but the symbol of an EU that is being governed without a clear vision of its own long-term interests. Image | Nexperia | Kremlin In Xataka | China is taking a giant step in its quest for technological self-sufficiency: its own EDA software

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.