YouTube

YouTube is ready to launch the largest video reconstruction project in history. And yes, it will use AI

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YouTube was born in 2005 and, since then, it has become the largest audiovisual archive in recent history. For years, millions of users uploaded videos in 240p or 480p because that was what the cameras, connections and devices of the moment allowed. This material does not lose value because it has low resolution: there are extraordinary pieces that continue to be a reference. But today the screens are better, the sound matters more and that difference is noticeable. So now comes an attempt to update that experience without erasing the past. An ocean of videos. The YouTube catalog is not large: it is huge. The figures published by electroiq put the total at around 4.3 billion videos in 2025, after a stage in which the Shorts format It pushed the increases to levels never seen before. About 800 million were added in 2023 alone. That momentum has tempered, in part because of controls on repetitive content and a lower craze for short clips, but the trend remains. If the current pace continues, the service could surpass 10 billion videos before 2030. YouTube begins to “reconstruct” its videos. YouTube has announced that will begin to automatically improve videos uploaded in resolutions between 240p and 720p, raising them to HD quality using artificial intelligence. The process does not delete the original files or modify the base video: it is an alternative version visible under the “super resolution” label. Creators will be able to decide if they want it to be applied and viewers will retain the option to view the content in its original resolution. It is a measure that seeks to modernize the archive without altering its authenticity. Lens: 4K. The roadmap is clear. After starting with videos below 1080p, YouTube wants automatic enhancement also reach 4K resolutions “in the short term,” according to its announcement. To support that jump, heavier uploads are already being tested with some creators and thumbnails will also be able to reach 4K, thanks to the extension of the file limit from 2 MB to 50 MB. Everything points to an attempt by the platform to ensure that both the content and its presentation are at the level of current panels. The audio also goes up a notch. The modernization of the catalog does not stop at the visual. YouTube has also introduced automatic audio enhancements that adjust the mix and maintain a more consistent volume between different scenes. These automatic improvements are grouped under the “Stable volume“, which the viewer can activate or deactivate according to their preference. With this, the company seeks to prevent sound jumps from breaking the experience, something common in old videos or recordings with basic equipment. It will not be for all videos. YouTube clarifies that these improvements will not be applied indiscriminately. They will only affect videos uploaded in low resolution that have not been previously remastered to 1080p or higher. Additionally, as we already mentioned, creators can decide from YouTube Studio whether they want the platform to apply visual or audio enhancements to their future uploads. It is a measure that seeks to avoid unwanted distortions and give room to those who prefer to keep their content exactly as it was published. If these enhancements are disabled for the channel, viewers may not be able to use features such as “Stable volume” or “Super resolution” on that content. Upscaling no longer lives on your TV. Many televisions include their own systems to improve the image, but YouTube’s approach is different. Instead of applying upscaling on the device, the platform does it in the cloud, allowing it to process millions of videos consistently without depending on the user’s hardware. Additionally, the viewer can choose between the original playback or the enhanced version from the quality menu, with an option visible and explicit in the interface. Catalog, discovery, legacy. For creators, this update has an immediate benefit: they don’t need to re-upload old videos to make them look better on current screens. The file remains intact and the enhancement is applied as an additional layer, respecting the original. This can help valuable pieces from years ago gain presence, without altering their essence. The viewer, for their part, receives a more homogeneous experience and the possibility of choosing how to view each content. Images | Xataka with Gemini 2.5 | CardMapr In Xataka | NVIDIA has risen to the top for its AI data centers. Your next big leap: cars

YouTube can end up becoming something more important for Google than your search engine

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The race to dominate the AI It has many legs And, one of them is undoubtedly developing The perfect search engine. There is also a clear intention of several technological giants by Destrone Google in one of your most prolific businesses. However, Google is not passed without doing anything while the AI ​​career advances by leaps and bounds. In fact, it has an ace in the sleeve that perhaps few have seen coming: YouTube. And it is that the video platform could become the most powerful weapon of the company to continue growing in AI. The searches conquer. Google knows that artificial intelligence can be an existential threat to its search engine, the main source of income of the company for decades. That’s why he has been vitaminating Gemini and joining his abilities to Search through summaries with Ai overViews either The full search engine with AI that the company plans to launch soon worldwide. Meanwhile, chatgpt and other language models eat the toast with very useful capabilities for users, such as being able to answer user questions directly While searches are made On the Internet without clicking links or advertising. A perfect shield. However, YouTube works radically differently, since here the AI ​​is not a threat, but A competitive advantage. And while the search engine must deal with chatbots from other companies, YouTube can use AI in its favor to generate more content, improve its recommendations algorithm and, above all, multiply their monetization opportunities. All this knowing that it is a platform without any serious rival to date. Video against text. Analyst Ben Thompson, from the specialized media Stratechery, Point out That video is an inherently more monetizable format than the text, and the recent history of social networks demonstrates it. Twitter, Facebook and Instagram began as text and photos, but they have all ended up focusing on the video because it is what really hooks most users. Tiktok understood from the beginning: The most addictive content does not come from your contact network, but from an algorithm that shows you the most entertaining videos, wherever they come from. And YouTube has been doing exactly for almost two decades. Numbers that speak for themselves. YouTube It is the most watched streaming service on televisionsahead of Netflix. It is the dominant mobile application and computer for video consumption. And, above all, he has paid More than 100,000 million dollars to creators in the last four years. That figure does not even include the income that creators obtain for collaborations with brands, which usually overcome what they earn by advertising. YouTube is no longer just a platform, but an entire economy AI as an accelerator, not as a threat. Google is integrating the technology of its Deepmind division directly on YouTube, and the results are promising. The platform He has just announced tools based on I see 3its video generation model, which allow any user to create clips for YouTube Shorts from the mobile and for free. The result? A content tsunami generated by AI That, although mostly it will be irrelevant, annoying and ends up subtracting authenticity from the platform, it will also generate more videos in less time and, in large part, their tools can be used so that creators use them to generate really good videos. And YouTube already has its own algorithm to separate the grain from the straw. Each element of a video is a business opportunity. But Google’s master play with AI on YouTube has nothing to do with creating videos, but by monetizing them. The company has started trying A system that uses artificial intelligence to automatically identify products that appear in the videos and label them at the exact moment in which they are mentioned or shown. “Each element of each YouTube video is on its way to becoming a monetizable surface,” assures Thompson. Imagine to see a video of home reforms and be able to buy with a single click any tool that appears, even if it is in the background. It is the humid dream of every marketing giant. An invisible giant. Sometimes we forget YouTube. In fact, many analysts, including Thompson, who even He recognizes itThey have underestimated the platform for years. Most people prefer to consume entertainment in video and YouTube format have always been there, growing unstoppable and sometimes even invisible. The finish line, applied by Google. Thompson already He warned months ago about the potential of the AI ​​to convert each content pixel into advertising inventory, but then thought of a goal. The irony is that Google, who arrived late by offering the mass public tools of generative after Bard’s disastrous launchit is now who has arrived first with this technology. As assures Thompson, goal must still develop the necessary models and infrastructure; Google already has them working. Cover image | Google and Collabstr In Xataka | The MIT has studied the impact of AI on companies. Its conclusion: only 5% of the time changes some really

This is the economy of the YouTube star

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Jordi Wild is one of the most prominent content creators in Spanish speech. In the non -quantifiable part, your podcast ‘The Wild Project’ is tremendously influentialand generate millions of viewers and listen every month. However, there is not so much talk about the Jordi Wild entrepreneur, which has managed to build an authentic empire. Your figure It is not far from the controversy and the controversybut the numbers are indisputable: Jordi is doing well. An unstoppable ascent. The YouTuber and Podcasts created its YouTube channel ‘in 2013The Rincón de Giorgio‘, initially with a content very similar to that of others of his time: gameplaysreaction and parodies videos. But soon he cultivated it with a more personal content: current debates, criminal psychology … in 2020 he started with ‘The Wild Project’, which currently On YouTube It approaches the 7 million subscribers, and more than 95,000 in podimo. Its impact is reflected in the waves that it won last year and also in its accounts, deposited in the Mercantile Registry and have analyzed In digital economy. The numbers. In 2024, his company Project Entertainment reached a turnover of 2.4 million euros, which represents a growth of no less than 40% compared to 1.7 million 2023. Translation: benefits of 1.35 million, with an increase close to 20% compared to the previous year, where 1.1 million was reached. There is another way of saying it: Mercadona’s net benefit is 4%, Inditex’s 15%, Jordi Wild’s 56%. The comparison is unfair, of course: the business volume is neither remotely comparable and Jordi Wild has much more growth space than these consolidated companies, but the comparison makes sense in terms of business. And more numbers. Project Entertainment is in Manresa, and in 2024 he contributed 114,945 euros in taxes on benefits, approximately 8% of his profits before taxes. Of these benefits, Wild allocated 344,000 euros additional to voluntary reserves to strengthen heritage and withdrew 1,007 million in dividends, in compensation for his work. The company has a net assets of 1.9 million euros, with a short -term debt of 209,000 euros. Total assets reach 2.14 million euros, highlighting 1.7 million in cash and other liquid assets, along with 200,000 euros in financial investments. Where does that money come from? It is estimated that ‘The Wild Project’ generates monthly income of between 200,000 and 300,000 euros, equivalent to more than 8,000 euros per day. This project is one of your company’s main financial engines. Jordi Wild counted on The podcast ‘The Yellow Placita’ that “right now I have annual sponsorships (Thanks to those who) There may be months between 200,000 and 300,000 euros. (…) All this talking about ‘The Wild Project’, which has been catapulted economically because it is very well paid. “ Not everything is glory. Of course, not everything is profits in Jordi Wild’s emporium. There have been projects that They have not come forward and that he has had to freeze, as an idea for an indie horror video game whose development was arrested for a disagreement between him and the study that was programming him. Or the Dogfight Wild Tournament 3, the fighting tournament without rules that raised and cost about 800,000 euros, of which the youtuber recovered just over half for sales and sponsorships, thus registering The greatest economic loss of his career. In Xataka | Jpelirrojo and Soyunapringada have starred in some of the most notorious internet Broks. And they have started again

I’ve been paying Youtube Premium for years and I don’t regret it. The problem is that going back is impossible

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I do not know since when I have Premium YouTube, but the first track in my mail is a cancellation notice of September 2018. Spoiler: At two months I went back to discharge. There is something uncomfortable for many people to admit that you pay for Youtube premium. It is like confessing that you have gone to a sophisticated blackmail. But here I am. I keep paying, and I don’t regret it. I took the step after an annoying epiphany: I was watching a long video and interrupted me for the fifth time with an ad. It was not just the discomfort, but The feeling of being manipulated by an algorithm that had calculated exactly how much I could torture me before he left the platform. Google knows that YouTube is a de facto monopoly and acts as such. Youtube premium changed how consumption content. Without interruptions, I can follow long documentaries without losing the thread. The platform was a library of knowledge again, not a sequence of advertising cuts. The creators who continue to charge more with my subscription than with ads. And as a gift comes YouTube Musickilling two birds of a shot: perfect to solve The Garminoblivious to Apple Music. The model is perverse but effective: degrade the free experience to make it annoying and then sell the solution. It works because YouTube has trained a whole generation to tolerate constant interruptions. We have normalized to cut our thought Every three minutes. But here comes the most insidious: Premium is an entrance drug to an interruption without interruptions. Once that experience tests, go back it becomes impossible. Google knows it. They have hooked not only to their content, but to their version of digital comfort. That accumulated time and constant interruptions are worth more than what the subscription costs. Each announcement avoided is time that I dedicate to something that really interests me. Pure self -defense in an economy that monetizes our attention. I’ve been paying for years and I will continue to do so. Not because the system seems fair to me, but because I have decided that my mental tranquility is worth more than my resistance. In the era of digital monopolies, this is the closest thing to freely choosing that we are going to get. In Xataka | Arc, I apologize for what I said about you, you are the best browser in the world Outstanding image | Omar al-Ghosson

YouTube has built its empire as an individual use platform. Now hugging group consumption

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Since its inception, YouTube was synonymous with personal entertainment: short videos we saw alone on the computer or on the mobile. However, the video platform has adapted to the times, investing great efforts to become the main streaming platform also on smart TV. And it is a long time since YouTube also won our rooms. More Smart TV, more YouTube. The platform has gone from being a simple alternative to traditional television, its main competitor. According to the last Nielsen datathe platform already represents 12.5% of the total television viewing time in the United States, surpassing Netflix and other streaming services. In fact, according to study figures, US users now pass an average of More than one billion hours a day watching YouTube on its televisions. In Spain, the platform is also sweeping at Smart TV. We have the example in The Barlovento Study in which they explain that, only in June 2025, 10.1 million unique users agreed to YouTube from their television connected in Spain. The sofa phenomenon. This migration to large screens has completely changed consumption behavior. It is not for less, because the smart TV now provide greater facilities When reproducing content from YouTube or any streaming service. Sending content from the mobile is easier than ever, and also many content creators have also adapted their videos to television consumption, with much more elaborate and more ‘suitable’ productions to enjoy them on the big screen (more resolution, production levels, rhythm, etc.). In WSJ They highlight the statements of American YouTube stars such as Rhett & Link with their “Good Mythical Morning” program, who confirm that 53% of their visualizations come from televisions. Group consumption is increasingly widespread, and it is no longer so strange to wear a background background video on TV with family and friends around. Longer, more professional content. Producers and content creators have quickly captured this trend and are adapting their content. Long -lasting proposals (more than 15 minutes) have experienced an exponential growthespecially on televisions. We see this trend reflected from star canals such as Mrbeast and Yes Theory to national referents such as Ibai Llanos, Jordi Wild or Clavero, among many others, where productions of more than half an hour, with professional equipment and with a content adapted to play it on a television with family and friends. In addition to because many times the content asks for it, there are also other reasons: to maintain the viewer’s attention for a longer time and maximize advertising income through intermediate ads. Between the lines. YouTube has not forgotten the consumption of individual content. In fact, their shorts They are paving their transformation towards a multiformat and multidispositive content platform. A strategy that combines the best of both worlds without giving up the original YouTube DNA. In the United States and other regions, the platform has greater similarities to the rest of streaming platforms, since it has functions such as “shows” (which allows you to see complete seasons such as in Netflix and many others), traditional television channels and personalized recommendations adapted to large screens. The conquest of the TV by YouTube is a battle that has been fighting for many yearsonly that they have taken more than what they expected, partly for the arrival of new technologies to televisions to further facilitate their use. The price of success. This transition to group consumption is also accompanied by an increasing advertising saturation. Ads can occupy between 15% and 20% of the total visualization time, especially on televisions, where YouTube has implemented specific interactive formats such as QR codes for direct purchases. The platform has also hardened Measures against advertising blockersconverting Premium YouTube into the only official escape route for an interruption experience. And now what. YouTube is in a unique position: it has made streaming overcome for the first time in history to combined traditional television and cable consumption in its predominant region, according to Nielsen. His next challenge will be to maintain the balance between aggressive monetization and the user experience, especially when more and more content creators who seek user attention arise. Analysts like Wells Fargo They suggest that Netflix should invest 500 million dollars to attract 20-30 from the main creators of YouTube, although several assured WSJ that there is no check large enough to abandon the audiences they have built for years. Exclusive productions as long as streaming platforms is common in large content creators such as the case of The Beast Games Mrbeast in Prime Video. Leaving a channel after so many years to create exclusive content on a platform such as Netflix, Prime or HBO, is something else. Cover image | Xataka Smart Home In Xataka | Tiktok has been contaminating the rest of the social networks for years. Thanks to that, YouTube is going very well

It is not you, YouTube is filling with more and more ads. Especially if you see it on a smart TV

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Are you noticing, Even if you think it may only be a sensation of yoursthat youtube has more and more advertising? It is not yours: since it began to include advertising in 2007, YouTube has progressively increase the ads. Currently, in supports such as televisions, the high doses of spots that cannot be skipped begin to be striking. YouTube is winning the game to traditional television, yes, but … at what price? Is it true that there are more and more YouTube ads? From a time to this part they have increased on all platforms, but there is a space where they have done very clearly: on televisions. In these devices new formats of specific interactive ads For connected televisions, such as FEEDS of products and QR codes that allow direct purchase from the big screen. And there are already figures of the good result they are giving: more than 50 million monthly average conversions in the fourth quarter of 2024, that is, a very notable growth in the quantity and effectiveness of the ads in this environment The TV rules. Although your YouTube consumption platform is the mobile or computer, you are a minority: as we talked a few weeks ago, YouTube has grown up on Smart TVS in recent years. According to Nielsenthe video platform has experienced a constant and significant general growth, more than 120 % since 2021. For us to get an idea: in May 2025, it occupied the leading position between platforms of streamingwith 12.5 % of the total viewing on television, above Netflix or Prime Video: Advanceing traditional television on their own land and even its direct rivals. EVewhere ads. The ads have become a continuous presence on YouTube. However, there was a time, approximately for a decade, in which YouTube ads were Much less invasive (Mainly banners, discreet and static, located at the bottom or side of the screen, which barely interfere with the visualization experience). But soon the changes began to accelerate. More and more. Already in 2008 there were prompt pre -rol ads (before the video), in the first Google tests to monetize the platform. Its generalized implementation was consolidated as of 2010, when YouTube introduced the pre -rol, post-volt ads, both saltable and non-saltable for long and monetizable videos. Since 2018 changes began to accelerate. For example, that year the ads arrived in pairs, with the excuse that with longer interruptions there would be less number of advertising pauses. In 2019, the ads that could not be jumping in the first fifteen seconds (sometimes in pairs) landed. And in 2020, not saltable ads for 60 seconds. More frequency. At the momentYouTube ads can occupy between 15% and 20% of the total display time of a video. It is common to find two or three ads in videos of 10 minutes and up to five interruptions in videos of more than 15 minutes. In addition, it has continued to increase the amount of non-saltable ads, the Mid-Roll (in the middle of the video), Bumper ADS (of 6 seconds without jumping option) and interactive formats. In addition, YouTube has implemented more aggressive measures in recent times so that you do not skip the ads: for example, although pauses reproduction on your smart TV, The ads will continue; And besides They have complicated the use of adblockers and other systems to avoid advertising. Experience of experience. Can this assume a problem for the future? For the moment, Complaints are piled up Because, among other things, the only way to avoid advertising is paying the rate of Youtube premiumwhich does not have especially affordable prices. It must also be taken into account, as detailed by the Linked article of El Confidencial, that the average daily use of YouTube is 20 minutes and 19 seconds, well above other platforms such as Instagram (8:15) or Tiktok (3:51), which makes advertising saturation a higher risk for its users. In Xataka | YouTube’s last idea is to prevent you from watching videos if you use advertisement blockers

How to use Gemini to summarize YouTube videos or ask questions about its Android content

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Let’s explain How to summarize YouTube videos or ask questions about them using Gemini on Android. Both artificial intelligence and the video platform belong to Google, so they get along very well between them, and it is easy to interact. With this simple method, when you are watching a video on your mobile and do not have time to see it whole, you can ask Gemini a summary or ask specific questions. For example, if it is a recipe you can ask you to remind you of the amount of salt you should throw, and if it is a video of tricks you can ask you for a concrete one or ask any other type of question. To be able to use this trick, Gemini must be your main assistant on your mobile. If it has not been assigned as a default assistant, you can follow the steps of our article on How to change the Google Assistant for Gemini On your Android mobile. Ask Gemini about a YouTube video The first thing you have to do is open YouTube and be reproducing the video on which you want to ask the question. So, invokes Google Gemini. The AI ​​will recognize that you are watching a YouTube video, and above the writing field will show you two shortcuts. Here, you have to click on the option Ask questions about this video that will appear in the emerging window. When you choose that option, Gemini will add the URL of the YouTube video, and will allow you to write or talk to ask the question you want. Here, when the window is already with the added video, Ask him to make you a summary about the videoeither writing the request with natural language or using the option to speak. Then, directly in the emerging window you will see A textual summary of the videoincluding points of interest and concrete moments in which certain things are said. The summary will be short, but explaining the content well. You can also ask other specific questions related to the content of the video. Gemini will be able to analyze everything that is said in it, and will answer you to any questions you ask. Therefore, You no longer need to see the whole video To get the answers, you can save time in long videos with this function. In Xataka Basics | The best PROMPTS to save working hours and do your homework with Chatgpt, Gemini, Copilot or other artificial intelligence

YouTube risked a lot trying to be more like Tiktok. 200,000 million visualizations have proved him right

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The future of the video is brief. You just have to look at the disproportionate growth of short video platforms such as The Almighty Tiktokwith 1.6 billion users on a global scale and a sustained growth that will lead to 113.2 million in the US in 2023 to 121.1 in 2027. So it has nothing strange that the rest of video apps go behind, behind, exactly the same with Netflix and its competitors in streaming. Many of Tiktok’s rivals are going well: YouTube, for example, not to grow thanks to its open tiktokization. Shorts better. YouTube Shortsthe section of short videos of the platform (no more than 60 seconds – then extended to three minutes – and with vertical format) has reached a new maximum when averaging 200,000 million daily viewsas announced by the CEO of YouTube, Neal Mohan, during his speech at Cannes Lions International Festival of Creativity 2025. It represents a growth of no less than 186% compared to the previous year: in March 2024 the platform spoke of 70,000 million daily visualizations from the launch of Shorts in 2021. Now, with Ia. In this growth context, Mohan made another announcement that can make an important difference between Tiktok and YouTube: the arrival of I see 3 To YouTube Shorts this summer. The Google video generation model will allow users to create funds and clips, something that already did the previous version, Dream Screen, but I see 3 exceeds it in many aspects, from the technical quality to the audio implementation also generated by AI. The usual youtube is eaten. The rise of YouTube Shorts has been generating a debate about the possible “cannibalization” of the traditional long YouTube content. As in Tiktok, Shorts favors content discovery and rapid consumptionwhich has captured the attention of younger audiences and with mobile devices as the main platform. The expansion of the maximum short duration of 3 minutes in 2025 reduced the gap between both formats and has allowed content creators to develop more complex ideas, tending a bridge between the traditional YouTube and shorts and between Shorts and Tiktok, a platform that has been experiencing with the Creation of videos of up to 30 minutes. He lacks a boil. Although growth is unstoppable, the truth is that Tiktok has an unmatched capacity to discover new videos to the user. All thanks to a much more refined algorithm, as anyone who spends some time on both platforms and demands not an avalanche of videos for anyone, but content thought a little more specifically for him. At the moment the trends, musical discoveries or memes continue to be born in Tiktok, and shorts are following the wake, still without algorithm. There are multiple reasons for it to be like this: The Tiktok algorithm Analyze thousands of user behavior signals (likes, comments, visualization time, repetitions, all to customize the content that appears in you). The possibility that any creator, however unknown, is viralize is what favors experimentation and creativity. In that same way, applied to music, Tiktok has revolutionized how songs are discovered and popularized: The platform is now the main way for new themes and artists to be known, thanks to how the platform reuses music, favoring the creation of Challengesmemes or choreographies. There is a game. YouTube, however, has some advantages over Tiktok, all structural and business. On the one hand is the eternal fear that Tiktok is prohibited In territories such as the United States, which would allow Shorts (and Instagram) to occupy that space. Besides, Monetization is much more worked On YouTube, where money reaches the creators more robust and predictable. It is a negligible detail, and has made Influencers and Streamers They end up returning to the platform after passing through others, thanks to the advantages offered by YouTube (and despite the inevitable ups and downs). In Xataka | The PAU is over, so the true students’ festival has begun: react to their notes on Tiktok

We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

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So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option. Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site. Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.” Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors. The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory. We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it. The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium. Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future. Image | Norwood Themes In Xataka | Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

Disney has always been the favorite entertainment of children. Now he is being razed by YouTube

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Although the last financial results of Disney They showed an upward trend from which they may be proud, with a growth of the benefits of 5% and an arrival finally of profitability in the sector of the streamingDisney’s creative crisis is something that has been discussing for months. And an extra detail is added to it, which does not stop strengthening an idea that, despite the numbers, is around the company: Disney are no longer interested. Disney Channel debacle. Disney has been, of a lifetime, the brand par excellence of child entertainment. And although the numbers endorse their financial health, certain signals point to the loss of interest of their most active and desirable audience, children. One of these signs was the Disney Channel closure in many countriesamong them Spain, at the end of last year. The traditional entrance door to Emporio Disney has fallen, since its position among the top 10 chains, with almost 2 million average daily spectators in 2014, to number 80 in 2023, According to Nielsen. Children matter. Who wants children if they have nostalgic adults, we could ask ourselves? Very simple: Children are the very important two -legged engine of the business: parks and merchandising, which together with the cruises are part of a third of the business (the other two are entertainment and sports). And although cinema and streaming contributed in 2024 45% of the benefits to Disney, experiences are a very close 37%. Of course, a wing of the income they cannot give up. Experiences, by the way, that are also adults without children. Adults also matter, but less. Children are also indicative of an aspect of the Disney Fandom to which everyone looks at: the renewal of spectators and consumers. The new blood that makes the continuous flow of spectators and clients stagnate. For example, The recent ‘Thunderbolts‘, apart from having a predominantly male audience, most were adults: 70% of their audience was over 25 years. He nostalgia factor Marvel and ‘Star Wars’ has a side effect: the progressive and inevitable aging of the public. YouTube, the new normality. The key to this loss of interest in Disney by children is how they are moving to more versatile platforms, less rigid, such as YouTube. They prefer to see shorts instead of movies or series, and the numbers are evident: in Nielsen data than Business Insider rescuedchildren from 2 to 11 years old saw three times more videos on YouTube last year than in Disney+. Disney herself seemed to prove this problem in 2022, when she said that more than 60% of Disney+ subscribers were adults without children. The algorithmic content is the most. The world’s most watched programs for children are on YouTube and are optimized algorithmically so that these visits do not stop growing and small spectators stay longer. Key factors such as the duration of visualization, colors, music and narrative structures are learned by the algorithm, which outlines the programs almost in real time. Thus successes work as Cocomelónwith 196 million subscribers, or Kids Diana Showwith 134 million. One of the most recent channels, Vlad and Nikialready takes the lead with 140 million and a very quick growth. Next to them they continue to win classics like Baby Shark. Disney to rescue. To try to solve this issue, Disney has undertaken a series of maneuvers to attract the youngest public, even if it is unable to compete with algorithmic modifications almost in real time. Among those maneuvers is the arrival of ‘Bluey‘A Disney+, one of his most successful licenses and that, According to Nielsenbecame the series of streaming more viewed of 2024. its multimedia incursions in franchises very dear to children, such as ‘Fortnite’ (which welcomed a few weeks ago To a new Skins, mechanical avalanche and battle passes from ‘Star Wars’) also go in that direction. A future oriented to children. In recent months, Disney has been releasing series specifically designed for children based on their successful franchises, such as ‘the adventures of young Jedi’ or ‘Spidey and their superequipo’. It is one of the great needs of the entertainment giant: bring children closer to their own brands, beyond successful licenses such as ‘Bluey’. This depends on survival in a panorama where, despite the kindness and color of the products, the battle is absolutely ruthless. Header | Disney In Xataka | Disney already knows where to build his next great theme park: Abu Dhabi. And he will not cost him a cent

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