YouTube

YouTube risked a lot trying to be more like Tiktok. 200,000 million visualizations have proved him right

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The future of the video is brief. You just have to look at the disproportionate growth of short video platforms such as The Almighty Tiktokwith 1.6 billion users on a global scale and a sustained growth that will lead to 113.2 million in the US in 2023 to 121.1 in 2027. So it has nothing strange that the rest of video apps go behind, behind, exactly the same with Netflix and its competitors in streaming. Many of Tiktok’s rivals are going well: YouTube, for example, not to grow thanks to its open tiktokization. Shorts better. YouTube Shortsthe section of short videos of the platform (no more than 60 seconds – then extended to three minutes – and with vertical format) has reached a new maximum when averaging 200,000 million daily viewsas announced by the CEO of YouTube, Neal Mohan, during his speech at Cannes Lions International Festival of Creativity 2025. It represents a growth of no less than 186% compared to the previous year: in March 2024 the platform spoke of 70,000 million daily visualizations from the launch of Shorts in 2021. Now, with Ia. In this growth context, Mohan made another announcement that can make an important difference between Tiktok and YouTube: the arrival of I see 3 To YouTube Shorts this summer. The Google video generation model will allow users to create funds and clips, something that already did the previous version, Dream Screen, but I see 3 exceeds it in many aspects, from the technical quality to the audio implementation also generated by AI. The usual youtube is eaten. The rise of YouTube Shorts has been generating a debate about the possible “cannibalization” of the traditional long YouTube content. As in Tiktok, Shorts favors content discovery and rapid consumptionwhich has captured the attention of younger audiences and with mobile devices as the main platform. The expansion of the maximum short duration of 3 minutes in 2025 reduced the gap between both formats and has allowed content creators to develop more complex ideas, tending a bridge between the traditional YouTube and shorts and between Shorts and Tiktok, a platform that has been experiencing with the Creation of videos of up to 30 minutes. He lacks a boil. Although growth is unstoppable, the truth is that Tiktok has an unmatched capacity to discover new videos to the user. All thanks to a much more refined algorithm, as anyone who spends some time on both platforms and demands not an avalanche of videos for anyone, but content thought a little more specifically for him. At the moment the trends, musical discoveries or memes continue to be born in Tiktok, and shorts are following the wake, still without algorithm. There are multiple reasons for it to be like this: The Tiktok algorithm Analyze thousands of user behavior signals (likes, comments, visualization time, repetitions, all to customize the content that appears in you). The possibility that any creator, however unknown, is viralize is what favors experimentation and creativity. In that same way, applied to music, Tiktok has revolutionized how songs are discovered and popularized: The platform is now the main way for new themes and artists to be known, thanks to how the platform reuses music, favoring the creation of Challengesmemes or choreographies. There is a game. YouTube, however, has some advantages over Tiktok, all structural and business. On the one hand is the eternal fear that Tiktok is prohibited In territories such as the United States, which would allow Shorts (and Instagram) to occupy that space. Besides, Monetization is much more worked On YouTube, where money reaches the creators more robust and predictable. It is a negligible detail, and has made Influencers and Streamers They end up returning to the platform after passing through others, thanks to the advantages offered by YouTube (and despite the inevitable ups and downs). In Xataka | The PAU is over, so the true students’ festival has begun: react to their notes on Tiktok

We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

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So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option. Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site. Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.” Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors. The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory. We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it. The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium. Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future. Image | Norwood Themes In Xataka | Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

Disney has always been the favorite entertainment of children. Now he is being razed by YouTube

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Although the last financial results of Disney They showed an upward trend from which they may be proud, with a growth of the benefits of 5% and an arrival finally of profitability in the sector of the streamingDisney’s creative crisis is something that has been discussing for months. And an extra detail is added to it, which does not stop strengthening an idea that, despite the numbers, is around the company: Disney are no longer interested. Disney Channel debacle. Disney has been, of a lifetime, the brand par excellence of child entertainment. And although the numbers endorse their financial health, certain signals point to the loss of interest of their most active and desirable audience, children. One of these signs was the Disney Channel closure in many countriesamong them Spain, at the end of last year. The traditional entrance door to Emporio Disney has fallen, since its position among the top 10 chains, with almost 2 million average daily spectators in 2014, to number 80 in 2023, According to Nielsen. Children matter. Who wants children if they have nostalgic adults, we could ask ourselves? Very simple: Children are the very important two -legged engine of the business: parks and merchandising, which together with the cruises are part of a third of the business (the other two are entertainment and sports). And although cinema and streaming contributed in 2024 45% of the benefits to Disney, experiences are a very close 37%. Of course, a wing of the income they cannot give up. Experiences, by the way, that are also adults without children. Adults also matter, but less. Children are also indicative of an aspect of the Disney Fandom to which everyone looks at: the renewal of spectators and consumers. The new blood that makes the continuous flow of spectators and clients stagnate. For example, The recent ‘Thunderbolts‘, apart from having a predominantly male audience, most were adults: 70% of their audience was over 25 years. He nostalgia factor Marvel and ‘Star Wars’ has a side effect: the progressive and inevitable aging of the public. YouTube, the new normality. The key to this loss of interest in Disney by children is how they are moving to more versatile platforms, less rigid, such as YouTube. They prefer to see shorts instead of movies or series, and the numbers are evident: in Nielsen data than Business Insider rescuedchildren from 2 to 11 years old saw three times more videos on YouTube last year than in Disney+. Disney herself seemed to prove this problem in 2022, when she said that more than 60% of Disney+ subscribers were adults without children. The algorithmic content is the most. The world’s most watched programs for children are on YouTube and are optimized algorithmically so that these visits do not stop growing and small spectators stay longer. Key factors such as the duration of visualization, colors, music and narrative structures are learned by the algorithm, which outlines the programs almost in real time. Thus successes work as Cocomelónwith 196 million subscribers, or Kids Diana Showwith 134 million. One of the most recent channels, Vlad and Nikialready takes the lead with 140 million and a very quick growth. Next to them they continue to win classics like Baby Shark. Disney to rescue. To try to solve this issue, Disney has undertaken a series of maneuvers to attract the youngest public, even if it is unable to compete with algorithmic modifications almost in real time. Among those maneuvers is the arrival of ‘Bluey‘A Disney+, one of his most successful licenses and that, According to Nielsenbecame the series of streaming more viewed of 2024. its multimedia incursions in franchises very dear to children, such as ‘Fortnite’ (which welcomed a few weeks ago To a new Skins, mechanical avalanche and battle passes from ‘Star Wars’) also go in that direction. A future oriented to children. In recent months, Disney has been releasing series specifically designed for children based on their successful franchises, such as ‘the adventures of young Jedi’ or ‘Spidey and their superequipo’. It is one of the great needs of the entertainment giant: bring children closer to their own brands, beyond successful licenses such as ‘Bluey’. This depends on survival in a panorama where, despite the kindness and color of the products, the battle is absolutely ruthless. Header | Disney In Xataka | Disney already knows where to build his next great theme park: Abu Dhabi. And he will not cost him a cent

Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

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The 2025 Internet is dominated by algorithms that seem to know each other better than ourselves. They were only missing Chatbots with memory than adding to your ability to read between the lines. In this scenario, YouTube is increasingly a beautiful anomaly. While Tiktok, Instagram or X drag us from one subject to another according to the whims of a system that optimizes engagement Pure, Google’s video platform maintains almost anachronistic respect for our choices. It is the last redoubt where what we are looking for still matters more than what makes us react. The difference is in Its algorithmic architecture. YouTube recommends mainly within the thematic ecosystems that we have already chosen. Tiktok, on the other hand, can launch us from vegan recipes to conspiracy theories at a time if that keeps our thumbs sliding. This thematic verticality It is not altruism, it is part of its business model: You need to maintain long sessions within specific issues, where segmented ads have greater value. Only its consequence is positive for the user. Or at least more positive than the rest. The best way to understand what makes YouTube different is to live it as a user. When I am looking for videos of Valencia, the algorithm keeps me in that world: post-part interviews, gatherings, montages of the best goals of the season and usually memories of a better past. It does not suddenly jump to polarizing politics or drag me to incendiary content it happens to provoke my outrage. YouTube respects the thematic ecosystem that I choose. Amplify our searches, do not try to manipulate us better. The user experience reinforces this sense of control: A prominent search bar. Channels to subscribe. Lists we actively build. A history that we can manage. They are vestiges of an internet where we sailed with purpose, not where we were navigated. It is also fair to indicate that YouTube belongs to Google, one of the great architects of the current algorithmic Internet. It is not immune to problems – the clickbait it blooms and its own attempts with YouTube Shorts They show that it is not above the market. However, it maintains a different balance. And the question is obvious: if this more balanced model works for the world’s largest video platform, why do the rest of the industry opt for systems that virtually annul our agency? YouTube also has serious problems. Their Rabbit Holes (Something like ‘Backgroundless wells’) They can take us on paths cobbled by radicalization. Its monetization system favors the extension and recurrence of quality. We are not facing a hero, but before a survivor who has found a niche where he prosper without completely eliminating our autonomy. In the end this this chronology of the evolution of the Internet. The web (yesterday Gloria, today survival) was originally a space where we chose our destinations. Today algorithms decide for us. YouTube retains vestiges of the previous model while adapting to the new one, becoming a kind of “Internet inside the Internet.” This “limited algorithmic autonomy” allows something not only good, but almost sacred: predictability. We can anticipate what we will find, creating a more satisfactory experience. It also allows the fragmentation of communities focused on specific interests, without forcing that everything competes in a single Feed homogenized, which is The great evil of the current X and the perennial identity of Tiktok. YouTube is not perfect – no one is – but it makes us question if we can design platforms that serve users who want to enjoy healthy, without being hooked or dragged where they do not want, and not just advertisers. YouTube, with all its contradictions, is a sign that an intermediate path is possible. Where there is some algorithmic manipulation (it is the market, friend), but that coexist with the total user agency. In Xataka | Podcasts are living their great revolution, but not in Spotify or Apple Podcasts: YouTube is winning the game Outstanding image | Xataka with Mockuuuups Studio

How YouTube is devouring the audiovisual industry

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YouTube turns twenty years old and does so exhibiting some data that proclaim its domination of the audiovisual panorama. We are not talking about the social network most seen and followed by the world: it is that the platform owned by Google is about to advance giants like Disney. At least if we attend to the forecasts of the firm specialized in Moffettnathanson market analysis. A juicy 2024. What we know so far, According to the prestigious moffettnathansonIt is that YouTube has become 2024 in the second largest company specialized in audiovisual content, with revenues of more than 54,000 million dollars. In front of her is only Disney, to which YouTube will advance in 2025 if two premises are fulfilled: that YouTube does not stop its current upward rate of income and that we only have audiovisual income (excluding other businesses, as thematic parks) of Disney. In what does win. Although in terms of YouTube benefits, the second place has, there are other aspects in which it is number one. For example, in February 2025, YouTube became, According to Nielsenat the largest -added television content source in the US. He left giants like Disney itself, in addition to Netflix, Fox, Paramount, Warner or Universal. And that renouncing to become a Netflix overflowing with its own content, that is, all based on licenses from other channels and what the content creators generate. YouTube is an essential property for Google: according to the estimate of Moffetnathanson, it could have a value of between 475,000 and 550,000 million dollars, that is, 30% of Alphabet’s total valuethe conglomerate that Google has. The youtube theme TV. Although it is only available in the United States, YouTube TV has become The largest live television service Distributed by the Internet of the country, with 8 million subscribers. It also offers content on demand, and includes programming of ABC, NBC, CBS or FOX, which makes Google proposal especially powerful in sport and news. Payment YouTube. To this are added other types of subscriptions such as the streaming of music YouTube Music and Youtube premium that among other things allows you to watch videos without ads. This same month, YouTube talked about 125 million subscribers in these two servicesMusic and Premium. It is a spectacular rise since April 2024, where it had 100 million subscribers. The spectacular income of the platform comes from both these two payment formats and TV YouTube, and according to Moffettnathanson, it still has a margin of growth when it enters the market of the market streaming on demand. The advertising business. YouTube It has also confirmed That television screen consumption has surpassed the mobile, in a seemingly counterintuitive growth but that makes two things clear. First, that advertising remains an ingredient of the business that YouTube will continue to take care (36,000 million in benefits in 2024); And second, that it is clear who their next rivals are: Netflix, Disney+ or Prime Video, once he has left behind his attempts to become a social network of short -style videos Instagram or Tiktok. Header | YouTube In Xataka | Podcasts are living their great revolution, but not in Spotify or Apple Podcasts: YouTube is winning the game

Mrbeast has discovered a much more lucrative business than making videos on YouTube: Sell chocolate

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Mrbeast became a Internet superstar globally Thanks to his video and challenges on YouTube. However, far from beating content creation, the youtuber has managed to transform its fame into A business empire diversified valued in billions of dollars. Ironically, the main engine of this empire is no longer the more than 377 million Mrbeast followers and its most crazy challenges: selling chocolate has been much more profitable. The teenager who became a millionaire playing. Jimmy Donaldson, the name behind Mrbeast, began his adventure on YouTube in 2012 with only 11 years. Like most kids of his age, his first videos showed him playing fashion video games: Call of Duty and Minecraft. For years, he analyzed what type of content he worked better on the platform, learning the secrets of the algorithm and how to capture the audience’s attention. YouTube was small. He cannot be denied that he knew how to find the correct key and turned what began as a hobby, into a lucrative business that It led him to leave the university to devote yourself completely to your career on YouTube. In recent years, their videos have almost become blockbusters with hundreds of millions of visualizations worldwide, with challenges as popular as the recreation of “The squid game “in real lifetheir experiences of survival in extreme situations or Your own program In Amazon Prime Video. Diversify the business. However, despite the fact that the YouTube channel continues to be a pillar in the Holding of Beast Industries companies that Donaldson has created, it is not, from afar, the most profitable. The conglomerate of MRBASET companies has Lunchly under its umbrella, a brand of snacks, ViewStats, a software company for content creators. However, the real Crown jewel It is feastable, its chocolate bars brand. Feastable: nobody bites a sweet. Mrbeast’s incursion into the chocolate world began in 2021 with the launch of feastable. The brand became popular immediately because youtuber and their adventure companions usually consume them in their videos, and have even turned their chocolates into the protagonist of some of them. To promote their chocolates, Mrbeast challenged his followers to find a golden ticket on their chocolate bars, and invited the winners to compete for a boat of $ 500,000 in cash in one of their videos, to the purest Willy Wonka style. This strategy, combined with the quality of Your chocolate barscatapulted feastable to sales success. The chocolate empire surpasses the media empire. According to published Bloombergdocuments sent to possible investors, feastable registered sales valued at 250 million dollars last year, with benefits that exceeded 20 million. In contrast, the media business of MRBAST, which includes its YouTube channel and its reality show for Prime Video, generated a similar sales volume, but recorded losses close to 80 million dollars. “I lost dozens of millions of dollars in Beast Games,” Donaldson confessed a few days ago In the podcast The Diary of A CEO. The food business ate YouTube. These figures published in Bloomberg’s article reveal that The chocolate business Mrbeast is currently more profitable than what the YouTuber generates with its videos. In fact, Beast Industries forecasts suggest that feastable will triple its size in the next two years. According to that data, last year, the United Arab Emirates investor Alpha Wave directed An investment round For Beast Industries, and valued Donaldson’s holding company in about 5,000 million dollarscompared to its last 2023 valuation that was 1.5 billion dollars. By 2026, the company of MR.BaAST estimates that the income from the business creation business will represent only a fifth of its total income. In Xataka | If the question is “how much money you can earn sleeping on Twitch”, the answer is Muroonh: $ 17,000 Image | Feastable

YouTube is winning the game

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Podcasting is not new, but it is living what many consider their golden age. The number of creators and listeners does not stop growing, as are the platforms trying to dominate the market. Apple Podcasts was, for many, the entrance door to this format, while Spotify, with its leadership in streaming music, became a giant. However, the balance of power has changed. YouTube has been imposed as the reference option, taking advantage of its video and audio integration, in addition to Google’s muscle and its search engine, to take advantage. The company has not hesitated to show off its domain: 1 billion monthly users already consume this type of content on their platform. YouTube already dominated the video. Now also sends in podcasts YouTube has reached 1,000 million monthly viewers As of January 2025, As Tim Katz has confirmedVice President of News Alliances. In his announcement, he also stressed that the platform remains the “most used in the United States” podcasting service, and this is relevant because it is the main global market. In 2024, according to the company, users consumed more than 400 million hours of podcasts per month on their living room devices. If we take into account these data together with those previously released by rival platforms, we can conclude that YouTube is experiencing surprising growth. Streaming platforms do not usually publish periodic reports on their performance in the podcasting market, but third -party measurements already placed YouTube last year as leader. According to Cumulus Mediathe Google platform concentrated 31% of listeners in the United Stateswhile Spotify reached 21% and Apple Podcasts 12%. As for the data provided by YouTube, the company attributes its success to efforts to reach new audiences. This has included improvements in the experience of their products so that users can discover and listen to podcasts more easily. They also claim to have incorporated more creators and optimized their income program. The company of the search engine used to have an application called Google Podcasts, who decided to close to focus completely on YouTube Music. From the latter, users can discover and reproduce episodes, alternate between audio and video with a single touch and, something key, listen to content with the Blocked screen completely free. Images | YouTube | Will Francis In Xataka | Mrbeast showed that he was the biggest youtuber of all time. Now he devastates Prime Video audiences with his contest

YouTube launches new features to make your life easier

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YouTube announced a handful of features for Premium users that improve functionality and access to content on the platform. The new updates, available through its experiment website, aim to provide a more personalized experience on both mobile and web. According to a post on the official blogYouTube has launched new features for the platform. The company wants to differentiate its subscription service to offer improvements to those who pay a monthly fee. After a few months of increasing the quality of the videos, now it’s time to pay attention to the sound. One of the most notable additions is the 256kbps audio intro for music videos. This improvement aligns audio playback of YouTube videos with the audio quality already available in YouTube Music for users who turn the playback setting to High. A higher bit rate is designed to offer more clarity and depthelevating the listening experience for Premium users. Another important feature that comes to the web is Skip forwarda feature that uses machine learning and user feedback to Identify the most attractive parts of a video. If you’re too lazy to manually skip ahead or rewind using the keyboard, Skip Forward will allow you to access content highlights. YouTube Premium debuts features on iOS The improvements do not only focus on audio quality or the use of AI to advance videos. The YouTube app for iOS will receive two new features focused on Shorts, the short video format. First of all, the Picture-in-Picture (PiP) support allows users to keep Shorts playing while browsing other apps, a feature that was limited to full-length videos. Furthermore, the Smart Downloads for Shorts on iOS They will now automatically download recommended content based on user preferences and connectivity. If there is a stable internet connection, YouTube will preload other short videosjust as it did with normal content. Both functions were already available on Android and now it is the turn of iOS. Finally, YouTube announced that it will offer faster playback speeds on mobile devices. If for some reason, playing your videos at double speed is not enough, now you can take them up to 4X. This feature It is compatible with another function released a few months ago which allows you to modify the playback in detail. If you are a Premium user and want to activate any of these features, you just have to access the website youtube.com/new or do it directly from the mobile application.

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