Valencia

More than 200,000 books for 11 euros a year. It is ‘The Free Books Club’ of Valencia, a paradise for printed paper devotees

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In a city like Valencia, not precisely lacking second -hand librariesa project has been born that goes beyond the mere business with volumes that have already lived one or more readings. It’s about ‘The Free Books Club ‘, a mixture of bookstore, paper trace, social club and NGOs Bibliophile that, in exchange for a minimum fee, allows its partners to take all the books they want. Its responsible is Rafael Soriano, who transmits an enthusiasm for reading perfectly In line with the philosophy of the premises: “All books are jewelry, some need a little mime and that is the goal of the club: save the books, pass them from good hands to others and in that way, among all, to have an immense library of people who want to continue keeping the books.” All books They deserve be read (As Rafael says, “a book can be a brick, but if you find a page, a paragraph, a text that tells you something, is already a good book”) and therefore preserved. That is why the Free Books Club ‘has an affordable partner share, 11 euros a year, which allows you to take all the books that are desired (To donate it is not even necessary to be a partner), return them or keep them if desired. The intention of the club is that no book is discarded, and of course, that leads to problems. The main one is that Rafael stopped counting the specimens in the premises when he reached 200,000, and the lack of space has forced him to stop classifying, archiving, listing and even restore those volumes they need. In the original place there are no more volumes, which has led them to resort to “partners who have some space at home, a garage, a small warehouse. When someone requests a large rescue, let’s say ten, twelve, fourteen boxes of books, in the premises of Valencia they do not fit.” The project has thus became a completely collaborative idea: the website centralizes the calls for help in search of space, and They estimate that right now they will be around 300,000 “saved” booksas Rafael likes to say. There are future and expansion plans although at the moment the relief comes from projects as another open club in Padrón (A Coruña) with similar operation. An agreement with emails has also been reached so that the partners can exchange books directly without going through the Valencia premises, again with the website as a meeting point. Although Rafael’s ambition goes further, and would like to see premises like his in other provinces, and “that the partners can take a book in Valencia, leave it in Cáceres, take one in Cáceres and leave it in Barcelona.” Computer to Guardian de Books Rafael Soriano started his career as a computer programmer: “I started computer studies before there were computer faculties. In the year 85 I started from 88 I dedicated myself to programming for different clients. In the end the fort of my programming was the management of bars and restaurants. “Later he made the leap to the other side of the screen:” For having met the sector, I was as manager of a bar-restaurant for a year, with thirty-so many employees on the beach. “ After dedicating almost ten years he transferred him and stayed “a little in limbo: I am not yet retired, but I don’t want to be at home, even if I have some resources to endure.” And in this way the club was born: “A little like Hobby, a little as a refuge.” And near the sea, “because I like to swim, see dawn swimming.” A completely born project of devotion to the printed page and has set in something more than a bookstore: A home for old books that serves as a transit in search of new houses. Or as Rafael says, “it is an alchemy workshop, that is, everything that is there is paper, it is an piled paper, but in the right hands it becomes gold.” In Xataka | Before he died, this man left a list of everything he had read in his life: 3,599 books of all kinds that you can now consult

Adif has in his hands the great “obrón” of Valencia. Now it also has a gas leak and desperate neighbors

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With two years behind him and others three years projected aheadValencia is living one of his great works in the surroundings of its central parc, next to the Joaquín Sorolla station to convert the most important mobility node in the city. It is, in words that They are read on the project website“The project of greatest urban impact in the city.” The reforms are large and very draft. Form summarya New high -speed rail access To connect Madrid-Valencia with the Mediterranean corridor, both north and south of the city. The conventional and high -speed rail lines are buried (up to 9 kilometers of tunnels are created) and will result in a new central station that maintains the exterior facade but that changes completely inside, becoming a large intermodal step of high -speed trains, conventional lines, subway and bus. There will also be space to reform the lines dedicated to merchandise transport. In numbers, Valencia hopes to recover with the work a total of 230,000 square meters, largely dedicated to green areas and to join the adjoining neighborhoods, now separated by the train tracks. It is estimated that only the rail transformation will cost 665 million eurosassuming Adif and Renfe more than 50% of the cost of it. The work is currently in one of its phases with more activity. The known as “Playa de Roads”, the enormous space used by trains that reach the station and that right now is the great border that separates both sides from the work, will begin to be buried from the excavation of a tunnel of 1.2 kilometers long. This new stage, however, has arrived with an unpleasant surprise. A gas leak and various problems Two years after the works began, the neighbors are beginning to suffer the consequences of them. Beyond the usual inconveniences of this type of projects, the alarm jumped when the Excavations Adif caused a gas leak located on Olta Street, perpendicular to the García Lorca boulevard. The leak has been “controlled” and has been because during the excavations a gas pipe has been damaged to the point that has been drilled. Adif sources have explained to the newspaper Levant that there has been no risk for people and that the emergency protocol has been activated, with immediate notice to firefighters, police and emergencies. During the day of the incident He has worked to restore the service and forced to confine a community of neighbors adjacent to the works for security. However, the gas leak is “the drop that has filled the glass”, in the words of the neighbors who They have offered their testimonies to the local newspaper. They ensure that in addition to the transfer of vehicles and the impossibility of opening sales because “the land house” is filled with activities, the inconvenience is being recurring. Those affected that the cuts of light and water are usual but that, in addition, some homes have crazy. The latter is a serious problem and Valencian works are not the first that cause cracking problems in homes as a result of excavations. In Madrid, for example, the residents of the A-5 They know the cuts of light and water well as a consequence of the underground of the road but in San Fernando de Henares, next to the capital, The neighbors have denounced years ago That the expansion works of the Metro line are cracking their homes. To the point that 73 homes have been demolished and another 600 have presented cracks and serious structural problems. Photo | Valencia Central Park In Xataka | Madrid faces a capital challenge with the underground of the A-5: living with a hell in the face of the promise of future success

200 people paid to see a drone show in Valencia. The problem is that the event did not exist

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Shopping Tickets Online for an event that you have seen promoted on social networks and, when you arrive at the place and time where it should be held, there is nothing. This is what dozens of people have lived in Valencia, but it is happening in several areas such as the Booking accommodation or Airbnb. What happened. According to the complaint of an individual who collects the EFE agencyabout 200 people were on August 15 to the City of Arts and Sciences of Valencia to go to a drone show event. They had paid 17 euros for each ticket, a price with reasonable appearance. The problem? Although the complainant victim received confirmation notices of purchase of two tickets by SMS, when there was no festival or event of drones. Everything was the result of an online scam, the police told the attendees. And the worst part is that there has also been ticket sales for days 21, 22, 23, 29, 30 and 31. The medium. According to the complaint, the false event was promoted on Instagram, which boosted its reach despite the fact that the festival did not appear in any public calendar of place activities. For the scam, According to Drone Show Festivalwhich are event organizers (but free) with drones, used images and videos of their shows Attendees thought it was something real seeing that there are companies like FLOCK DRONE ART They are dedicated to this. The notice was not enough. Both Drone Show Festival and the official account of the City of Arts and Sciences sent messages in their Official channels warning that they were not organizing any drones festival in the complex. They did it on June 14 in the morning and in the afternoon, day and a half before the false event was celebrated. However, that did not prevent dozens of people from being gathered in full heat wave. Click the image to access the publication. More false events. The scam with drones is not thought only for Valencia. The promotional publication also announced events in Seville, Barcelona Madrid or Bilbao. From the Union of Consumer of Valencia, they affirm that They will denounce the facts before the National Court This week, as well as the General Directorate of Consumption of the Generalitat. They have called for affected people, and have offered to process the relevant claims for free. Online scams are triggered. According to the National Cybersecurity Institute (INCIBE), in 2024 More than 97,000 cyber attacks were recorded16% more than in 2023. The problem is that that year there were already Growing up 24% compared to 2022. According to the institution, in 2023, three out of ten incidents were online fraud. In 2024, they already supposed more than four out of ten. Of the 38,000 fraudulent indications, the Phishing It remains the most problematic technique, with 21,517 cases, and among the trends of public consultations by telephone or WhatsApp, the Vishingthat technique with which the attackers make calls supplanting various entities such as companies of light or telephone operators. Of the 38,000 fraudulent incidents, the itals for Protect ourselves from scamshow to avoid buying on websites that we do not know, for cases like this of the drones, where everything seemed correct a priori, the recommendation is to review additional details to those offered by the seller. Concert enclosures, theaters or events such as the City of Arts usually have a public calendar where all acts officially organized. Taking a look at the program is a quick step that can avoid a great posterior headache. If we have already been victims of a scam, It is recommended denounce the National Police, Civil Guard or contact the INCIBE itself. Images | FLOCK DRONE ART Y Northleg Official in Unspash In Xataka | Not happy with saturating email, spam and scams are now arriving at your postal mailbox

The horchata is one of the staples of the Spanish summer. Now faces an existential threat in Valencia: pests

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As soon as the heat squeezes in summer, there is no more emblematic image in the Valencian Community than terraces full of high and cold horchata vessels: few drinks better represent the Mediterranean identity. But after that refreshing tradition a crop as fragile as essential is hidden: the chufa. A stain expanding. For years, this small tuber has been the economic engine of much of the Valencian garden. Its cultivation, located mainly in L’Horta Nord, not only gives flavor to summer, but also work, identity and landscape. However, As denounced by the Valencian Association of Farmers (Ava-Asaja)the cultivation of the chufa is going through an unprecedented crisis: despite the high demand and the stability of prices at origin, profitability collapses. In data. The situation is clear: in just a decade, production costs have risen 40 %, while productivity has fallen by 25 %, As explained in the press releaseAs a consequence, this year a thousand hanegades have been cultivated less than the previous one, which represents a 15 % reduction in the surface dedicated to the chufa. The Chufa de Valencia is cultivated in some 16 municipalities of L’Horta Nord, where They produce approximately 5.3 million kilos of chufa Dry a year, of which 90 % have a denomination of origin. In total, the crop occupies about 600 hectares with an estimated production of 7,300 tons. Although the figures may seem modest nationwide, the chufa is a characteristic culture of the area and key to hundreds of Valencian families. A plague with fifteen years of history. One of the main factors that Chufa production is putting in check is the disease known as “black spot.” This condition, which is manifested in the skin of the tuber, reduces its commercial value and multiplies the destroys (product that must be discarded in the dryers for not complying with the standards). First detected for fifteen years – coinciding with the first plantations of African chufa seeds on Valencian soil, According to Ava-Asaja-, the disease is still well characterized. In statements collected by Europa PressThe Agrarian Organization regrets that the Ministry of Agriculture has not provided the sector with “sufficient information about the type of disease, the causes of its introduction or the effective methods to combat it”. Therefore, they ask the Valencian Institute for Agricultural Research (IVIA) to intensify their studies to improve the control of this plague, whose incidence is increasing. A weed that sweeps everything. To the threat of black spot is added a more recent but equally worrying problem: the appearance of an invasive weed in the Chufa fields. As Ava-Assaja has denounced-In information also collected by Levante-EMV-, This species could have been introduced through chufas from third countries prosecuted in laundries of the Valencian garden. The difficulty of this problem is that the weed has the same vegetative cycle as the chufa, which prevents using herbicides without damaging the crop. In addition, its manual extraction is ineffective, since unmovered fragments can re -root the following year. “Being a more vigorous plant than cultivation, you can infest whole fields,” The Agrarian Organization to the Valencian media has warned. The result is devastating: lower performance, more manual work without results and, in many cases, fields that must cease to be temporarily cultivated by the impossibility of eradicating the plague. The future of crop, at stake. Given this scenario, Ava-Asaja has asked administrations an urgent and sustained action plan in time. The proposal includes short -term measures to contain immediate damage, as well as a long -term strategy to guarantee the viability of the crop: new phytosanitary solutions, biological research, control of imported material and aids to compensate for cost overruns. Antonio José Gimeno, responsible for the Sector of Chufa in Av-Asaja, The Levante has been clear in the middle: “If the citizens want to have a living garden, crops such as the chufa must have a dignified and lasting profitability. And that necessarily goes through solving problems as pressing as the black spot and this invasive herb that are reducing productivity to historical minimums.” But is this crisis reversible? Yes, but time runs. The crop still has a future thanks to its economic value and the growing national and international demand. Horchata, healthy eating, natural cosmetics … All these sectors trust the Valencian Chufa. But without production, there will be no raw material. As Gimeno said: “Little will it serve that demand and price are maintained if we do not manage to get sufficient production in the fields.” A warning beyond the chufa. The chufa crisis is not an isolated case. It is the sign of what can happen when the primary sector does not have the investment, research and policies necessary to protect it. What happens today with this tuber can be repeated tomorrow with other crops if it does not act on time. Keeping alive the garden is not just a matter of profitability: it is preserving a landscape, a way of life and a cultural heritage that has defined the Valencian Community for centuries. Image | Dorieo Xataka | Every summer fires ravage to Spain. There is a usual guilty that goes unnoticed: old tractors

Tesla’s collapse in Europe brings bad news for Spain. Specifically, for Valencia

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The Tesla gigafactoría project in Valencia has entered indefinite hibernation. From the memorandum signed with the Generalitat In June 2023there have been no tangible advances: neither public contracts, nor works of works, nor investment of investment. Tesla I had found ideal land in Chesteand the Consell – at that moment, of Ximo Puig – had promised express processing as a strategic territorial project, the same formula that has worked with Volkswagen in Sagunto. But there has been everything. Why is it important. Tesla’s paralysis leaves the Valencian Community with an industrial promise less and the urgency of not mortgaging public resources in ghost projects. Ford Almussafes is going through its worst crisis With you are and fall in production. The region needs real investments, not memoranda of understanding that do not reach anything. The case also shows the risk of the “announcement effects”: Land price inflation. Frustrated job expectations. Administrative resources dedicated to processing castles in the air. Valencia must learn from Sagunto: industrial projects are measured in signed contracts and verifiable calendars, not in preliminary meetings. The context. Tesla has gone from leading the continental electric market to An unprecedented sales crisis. In Germany, the first European market, it has barely sold 1,110 units in July – a 55%drop – while the electricity sector grew by 58%. The company has descended from the first to the fourteenth place among the best -selling brands in German territory. None of its models are among the most popular twenties in the country where it has its only European gigafactoría, which is also the most populous in the continent and one of the largest in purchasing power. In figures. Tesla numbers in Europe draw a generalized collapse: United Kingdom: -60% (987 units compared to 2,462 of the previous year). Sweden: -86%. Belgium: -58%. France: -27% monthly, -40% accumulated annual. European market share: 1.8% to 1%. The contrast. While Tesla sinksVolkswagen has doubled its electrical sales in 2025 and dominates the continental market. He ID.3 leads German sales with 2,907 units, followed by ID.7 with 2,675. Half of the electric sold in Germany already carry the VW logo. The gigafactoría of the German group in Sagunto advances as planned: work, signed energy agreements, production scheduled for 2026 and thousands of guaranteed jobs. A real project against an evaporated promise. Between bambalins. The Berlin factory has reduced the production shifts of the Model and three to two newspapers. Los Tesla not sold They accumulate in an old East German airport60 kilometers from the plant, waiting for buyers that do not arrive. The cheap model of 25,000 euros that Tesla planned to manufacture in Valencia is also frozen. The company now bets on a decaffeinated version of the Model and: same car but with fewer qualities, without glazed roof or rear screens. In summary. Tesla has gone from revolutionizing the electricity market to become a more brand among many, and not the best positioned. His ghost gigafactoría in Valencia is the perfect symbol of this fall: a project that was born as a promise of the future and has been reduced to a archived memorandum. While Volkswagen does build in Sagunto, Tesla stacks without selling cars in abandoned airports. The lesson for Valencia is clear: in industrial policy, the only jobs they count are those that have payroll, not those that appear in PowerPoints. Outstanding image | Alain Rouiller, Milan Csizmadia In Xataka | A rapid look at the ten best -selling electric car brands in the world gives a dramatic conclusion: China has already won

A trough "anomally intense" and a Mediterranean to red live: the explosive cocktail that arrives in Catalonia and Valencia

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This week time offers us a breathing of the scorching heat we have had to face during the first half of the summer, but this truce brings, again, an important risk of storms. In the center of this new stormy episode is, once again, the Mediterranean coast. Storms come back. The arrival of a new trough has put on alert To many meteorologists. The reason is in the possibility that its arrival unravels important storms in the Mediterranean basin, storms that could bring with them the arrival of hail and risk of flooding in some areas where it is expected to fall 30 mm in a matter of one hour. The polar jet and a very hot Mediterranean. The main cause of the storms would be the arrival of the trough driven by a polar jet especially wavy during these days. These undulations would bring with them a mass of cold air in height, which when reaching the Mediterranean basin will interact with the warm air of the region, facilitating the appearance of convective clouds, according to Experts explain. The worrying thing about the situation lies in the combination of two circumstances. On the one hand, we find a trough that was recently described as “anomalously intense for the time”, In words of the physicist, disseminator and researcher at Aemet JJ German. On the other, a Western Mediterranean Sea at a much higher temperature than is usually common. In Xataka “Clouds of fire”, the phenomenon that makes escape from sixth generation fires can make it impossible As of Wednesday. The resulting storms are expected to be especially intense in Wednesday’s days and during the early hours of Thursday. The forecasts talk about rainfall between 30 and 40 mm In an hour, but the possibility of even more intense rains is not ruled out, which implies the possibility of floods in areas such as ravines and ramblas. Important risk. The State Meteorology Agency (AEMET) has issued A series of notices related to these episodes that will be added to the notices that have been common, associated with the maximum summer temperatures. For now, orange notices for important risk are concentrated on the day of Wednesday 23, although we will have to wait for Know the evolution of the situation during Thursday. On Wednesday, almost all of Catalonia will be under notice for rains and storms. It will also be the Aragonese and Navarro Pyrenees, and other areas of Aragon and the province of Castellón. Orange notices, due to important risk, will also affect part of the provinces of Girona, Barcelona, Tarragona and Castellón. To this we will have to add the risk of Rissagas on the island of Menorca. {“Videid”: “X89B35L”, “Autoplay”: False, “Title”: “Professional Cazatorentas_ This is your day to day”, “Tag”: “”, “Duration”: “400”} Change in the trend? The situation seems to be improving on Friday, but even during the day They might be expected instability in some areas. The models indicate that after the storm, during the weekend, stability will arrive and with it could return the high temperatures. However, we will still have to wait to know in detail the evolution of the atmospheric situation. In Xataka | The hydrological bonanza could not be eternal: drought is a real threat after an extremely warm, and also dry June Image | ECMWF (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news A “anomalously intense” trough and a Mediterranean to red alive: the explosive cocktail that arrives in Catalonia and Valencia It was originally posted in Xataka by Pablo Martínez-Juarez .

We have been at Roig Arena, the stadium that the owner of Mercadona will open in Valencia. If you don’t have more screens it is because they can’t

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He already owns The most successful supermarket chain in the countryhas a foundation known for the Valencia Marathon Sponsorshiphas Your own startup accelerator And it is even owner of a basketball team. He only lacked the stadium. We talk, of course, Juan Roig. The owner of Mercadona has been embarked on the construction of the pavilion that bears his name and will be the new home of Valencia Basket, in addition to a space for concerts and shows. We have been visiting the works and if we had to summarize it in a word we are clear: screens. 1,700 square meters of screens, to be exact. The eye. Before entering we find a screen giving us welcome. They call it “the eye” and measures 10 meters high by 48 wide. Like the other screens, it has installed it LG that tells us the challenge that has meant such a large panel, resistant to the outside and also looks when the sun affects it. It is on the northwest facade of the enclosure and just at the time that there will be many events (about seven or eight in the afternoon) the sun will be putting on. This screen we have not been able to see it on because they were still installing it, so we cannot judge how it looks. Visuals will be projected in it to announce which event or game will have that day. Screens inside and out The videomarker. Within the sand is the jewel of the crown: a videomarker with 250 square meters of surface that, according to LG, has the highest resolution in Europe. It is in the center of the pavilion and forms four screens, but as it has the rounded edges and the image they project is continuous, it gives the feeling that it is a single panel that wraps the entire structure. In addition, in the inner face there are two more screens in which information will be seen from the basketball matches that are held. More screens. There is no thing left, the interior of the Roig Arena is literally lined on screens (see the first photo). There is a kind of band that they call ‘Ribbon LED’ that surrounds the stadium and separates the lower stand from the superior. And there is even more. Inside is also the largest videowall in Europe, with an area of 500 square meters. Both the Videowall and the Ribbon and the videomarker do have seen them on and has surprised us with the sharpness and luminosity. Folded and deployed bleachers Two ages. The enclosure has a particularity and that is that the capacity is variable. You can house 15,600 people in Basket mode and up to 20,000 in concert mode. This is achieved with a retractable bleachers system in the first level. In a basketball game they will be deployed, creating one more level of seats that extend to the edge of the field, while in the concerts they will fold them so that they are hidden on the sides and the track is larger. Investment. The idea of making a new pavilion for Valencia Basket years ruminating And finally Juan Roig confirmed that he would build an enclosure with a capacity for about 15,000 people. In 2018 He traveled to Berlin to know the Berlin Arenastadium in which the project was inspired, and the works began in 2020. The total investment in the enclosure will be, according to its general director, more than 300 million euros And there is already date for its inauguration: on September 6. Basket and more. In addition to being the new home of the Valencian team, which leaves the mythical (but quite outdated) La Fonteta PavilionRoig Arena was also conceived as a space for concerts and shows. In fact, although it does not open until September, they already have confirmed concerts for all next year, Many of them with Sold Out. Images | Xataka, Roig Arena In Xataka | Juan Roig believes that cooking at home has no future. There are eight million Spaniards who are already giving the right

They are manufactured by an anonymous company in Valencia

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If (like who writes), some cana already most likely remembers names such as Frigopie, Mikobruja, Mikopete or Colleaget, among a long list of ice cream brands that you recognized with the naked eye on the posters of the beach beach bar. Today The kingdom of Spanish ice cream It is quite different. Reigns the white brand, which monopolizes 70% of the market, and with it they gain weight in the freezing freezers almost unknown to the general public. The best test leaves Mercadona. The rematch of the white mark. It is nothing new. Nor exclusive to the ice cream industry. For a long time, Spain’s supermarkets see how the white brand monopolizes more and more space In its lines and is done with a larger hole in the shopping baskets. There are data that demonstrates it clearly. Last year Kantar published A report which reveals that in just five years, between 2018 and 2023, the presence of white brand products has increased by 13% In the big supermarkets. Opposite direction have followed the goods of “brand of the manufacturer”, whose weight in the linear was reduced about 23%. “There are no brands”. In some national chains that loss of land of the “manufacturer brands” would have even been greater. According to Kantar’s calculationsin Dia and Mercadona the assortment was reduced more than 40% during the same period, in Eroski the decrease exceeded 30% and in Carrefour and Alcampo approached 20%. The result? In a good part of the categories of supermarkets, house brands already represent the vast majority (65%) of the assortment. “There are many in which there are no brands. It is not less, it is that there is,” summed up A year ago in the Bear Consumption Director, César Valencoso. Goodbye Frigopie, Hello landowner. In that context surprises less Another recent report of Kantar that focuses the focus on a very concrete niche: that of ice cream. After examining sales, the consultant found that the brands associated with the distributors have imposed on others recognizable and with a long journey in the sector, such as Frigo, La Milk, Maxibon or Häagen-Dazs. And there is a fact that demonstrates it roundingly. According to the consultant’s records, the first, the teachings of the chains themselves (landowner, eroski or auchan, to name three example) they are already monopolized 68.5% of the market value. That growing weight of white brands responds to several reasons. The main one, the price. In many cases, the chains have been able to offer their clients white brand brands similar to those of the competition, but at more tight prices. And that is a fundamental advantage. In 2024 AECOC elaborated a survey that shows that rates remain the decisive factor for 73% of consumers. A name: Estiu. That growing role of white brands in the refrigerator industry has led to a peculiar situation: one of the great ice cream manufacturers in Spain is unknown to most of its customers, who can consume their cakes, Mochis and sandwiches daily without ever heard its name. The reason? When they buy them in the boxes there is another brand that is recognizable for them, landowner, the food firm of Mercadona. Last year Juan Roig’s chain remained the main supermarket operator in Spain, with a 26.6% market share in food distribution. Beyond that figure, if the company stands out for something, it is for its commitment to white brand items, including landowners. A quick search in Your online catalog It shows however that their articles come from other manufacturers, such as Aiadhesa (Alicante), Lacrem (Barcelona) and above all Ice cream Estiua company founded in 1983 based in Ribarroja del Túria, Valencia. Their names do not appear large on the front of the boxes (there is the brand of Mercadona), but it is found on the back. A fact: 8.8 million. The weight of Mercadona and the pull of white brands, among other factors, has allowed ice cream to close 2024 with a balance more than acceptable despite being located in an area punished by the Dana. According to The data That he has just published and that Europa Press revealed a few days ago, last year the firm sold about 45 million liters of ice cream and reached a turnover of 150 million euros. Its benefits account stood at 8.8 million. The Mercadona supplier has also seen how its workforce increased by 8% and mobilized investments worth almost seven million euros, raising the total amount of the last five years above the 43 million. Although your case is especially interesting, it’s not The only Spanish ice cream manufacturer that has supported part of its production in the supply for white brands. Image | Liam Shaw (UNSPLASH) In Xataka | Is it healthy to eat an ice cream each and every day of summer? Science already has an answer

The domino effect of tariffs is also being felt in Valencia. Specifically, in the Ford factory

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Ford has drastically trimmed the production forecasts of the new bronco in its Almussafes plant. Of the 300,000 units initially planned, the figure has fallen to 209,000, as published Digital economy citing their own sources. Why is it important. This 30% cut reflects how Trump’s tariff policies are already moving chairs in the European industry before applying. The accuracy of the new figure – 209,000 units compared to the 300,000 round rounds – lets read a very specific calculation between a very specific projected stage between the lines. Between the lines. Suppliers openly speak of the “Trump effect” by explaining these changes. The most important reduction affects precisely the volume allocated to the United States: from 91,000 units per year provided for a much lower but not even pointed out. Ford is adjusting its transatlantic export plans in the face of tariff uncertainty. And that is felt in the Valencian economy, whose GDP depends by approximately 10% of this factory. In detail. The effect on the supply chain is, the redundancy, in chain: Suppliers have to recalculate investments. Prices should be modified based on a lower production volume. Lower production means less industrial capacity required. And that facilitates the transfer of suppliers outside the Almussafes environment. Yes, but. Trump will end his mandate in 2028, but bronco production is planned between 2027 and 2035. That is, three quarters of the manufacturing will be done without him in the presidency. But the car is an industry without much flexibility to modify the decisions that are made now. The threat. Reduce estimates during the award of limited pieces future expansions. If suppliers dimension their capacity for 209,000 vehicles, then increase production will be more complex and expensive. It is not easy to undo steps and make them again. The industry is creating a productive roof based on the most pessimistic stage. Deepen. Ford He is at the same time intensifying his presence in Moroccoparticipating in the Automotive Tangier meetings with the presence of the Moroccan monarch. Its sponsorship contrasts with brands such as Stellantis or Renault, which already manufacture vehicles in the African country, which gives clues of a geographical diversification of the productive strategy. In Xataka | One of the most mythical cars in the history of cinema can be “copied” by anyone. And that has consequences for the industry Outstanding image | Luke Scarpino in Unspash

The secret formula of Coca-Cola is in a safe of a town in Valencia. The same one that claims its authorship

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The history is written by the victors (Or that’s what we think). Perhaps the phrase would have to be changed to the story being written who has the best story and, in the commercial world, which knows how to sell its product better. And if there is a universal product that is the same image of globalization and proper name of one of the most powerful corporations in the worldthat’s the Coca-Cola. The story that John Stith Pemberton He is the father of the Coca-Cola and who, after some failed attempts, in 1886 found the formula of the drink Based on coca leaf, kola nut and carbonated water. It is not that it would bring him good luck, since shortly after he died in absolute poverty, taking a secret more powerful than that of his drink itself. The secret of whether he invented it or whether Coca-Cola is a plagiarism of a Spanish drink that was presented in the United States in 1985. Do not say Coca-Cola: Say Kola Coca In its origins, Coca-Cola was not a soda: it was a tonic. In fact, a “miraculous tonic” who cured headaches, relieved exhaustion and calmed his nerves, like Pemberton himself promoted. It was everything, also a “delicious, refreshing, cheerful, stimulating and vigorizing” drink. With cocaineIt wasn’t for less. It was not a success and its creator never saw the real potential of the drink. It was after selling his product to businessman Asa G. Gamdler when the brand exploded and The Coca-Cola Company became the giant that is today. But there are those who think that this position in history does not belong to Gandler or, above all, Pemberton: it belongs to the Valencian people of Malferit’s. In 1880, Bautista Apartici, Ricardo Sanz and Enrique Ortiz founded the Liquor Factory of Aielo. They began to create products and to present them at fairs in Europe. APARICI was the ‘commercial’ of the company and the person in charge of showing its products by the different countries, being the coca kola one of them. Kola nuts Your ingredients? Coca leaf, Kola nut and water. Very similar to those of the subsequent Coca-Cola. In 1885, Appear took the Kola Coca to a fair in Philadelphia, where he presented it and distributed some samples to local commercials. At present, that would be done with a product already patented so that no one can raise your idea, but it was not the practice more than a century ago. A year later, Pemberton presented in Atlanta its coca leaf formula, kola and water nut. Carbonated, where appropriate. Chance or plagiarism? Ayelo distillers itself leaves the question on its website. “In 1885, the Kola-Coca travels to the United States and, just a year later, the pharmacist John Steve Pemberton launched in the United States the famous Coca-Cola Answering the question is complicated, especially when we talk about an era in which the information was not transmitted with the same speed as now and it should be assumed that the connection between Pemberton and some of the commercials that received the cola coca sample. From Ayelo distilleries, they are clear. Juan Micó is the last owner of Ayelo distilleries and, as we read in ABC Newsconsiders that Coca-Cola was invented in Aielo. “At that time it was easy to copy a drink. The patents were only recorded if the product was successful,” he says, stating that when they patented the Kola Coca formula in Spain in 1903, the Coca-Cola already had a way won to become an icon. And Coca-Cola appeared Decades after patenting the drink, it was Coca-Cola who was interested in the one prepared in Aielo. The multinational wanted to enter Spain with a factory in the 40s, but could not do it directly due to the laws of registered trademarks because there was already a registered tail. That of Aielo. As we read in SpiegelCoca-Cola executives visited Malferit in 1953 and closed an agreement to acquire the rights of the name to Joaquín Juan Sanchis, who was the owner of the factory at that time. And, that same year, Coca-Cola began the conquest of the territory from its bottling company in Barcelona. There are no official records of the agreement, but there is talk of a sum between 30,000 and 50,000 pesetas to exploit the brand in Spain. A lot of money for the time, as Micó said, but a misery if compared to how things would have been, instead of money, they had accepted shares or a small percentage of sales. “We would be millionaires,” says Juan. And at that time of the firm it was when Distillerías Ayelo stopped preparing his ‘syrup’. At least the alcohol without alcohol, since that market belonged to Coca-Cola. The one they continued preparing was Kola coca nut With alcoholic content. 21st, specifically, and in Your description A “will” be or not be the origin of the Coca-Cola? “ Today, Micó’s family directs the business, and does so for a romantic issue, so as not to let that curious story die that will survive forever. The Valencian municipality is clear that Coca-Cola was invented there and, as we read in The countryIn 2018, Mayor José Luis Pinter commented that they had sent a letter to the multinational to use the link between Malferit and Coca-Cola’s year to take advantage of it. “Our goal is to see this project willingly, so that the people are known. We do not pursue anything else,” said the mayor of the town. Therefore, economic rights were not requested, but to take advantage of that link to underpin the story about the relationship between the municipality and the Coca-Cola. From the company they responded, but surely not the way in which the neighbors would have liked. They just said that the brand has transcended so much that “It is property of everyone” and that it is a pride that there are similar stories in different parts of the world. I do not know if … Read more

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