Routine is the key to succeed in streaming

We already have unofficial (but very reliable) annual estimates of the most watched in streaming that Nielsen performs every year. And in 2024, the most seen has been … the usual. What forces us, without a doubt, to reflect: how is it possible that the most viewed series of the year are not the most spoken, and the most viewed platforms are not the ones that receive the most owners? Actually, the explanation is very simple. The most watched programs. According to the reportthe most seen 2024 programs have been the ‘Bluey’ animation series, with 55,620 million minutes in Disney+, and ‘Grey Anatomy’, with 47,850 million minutes (in the US, Hulu and Netflix). More animation, but it is for adults, cup the following positions: ‘Family father’ (44.2 billion minutes) and ‘Bob’s Burger’ (36,800). The top continues with series such as ‘The young Sheldon’, his mother series ‘Big Bang Theory’, some procedures with ‘Law and Order: Unit of Special Victims’ and ‘Criminal minds’, and closing the circle of the series for all public, ‘spongebob’. Ironies of life. A list that undoubtedly attracts attention. Where are that ‘My stuffed reindeer‘, that ‘THE PROBLEM OF THE THREE BODIES‘, those franchises of’Dune‘ and ‘Game of Thrones‘We all talk about? The first place with an exclusive product of a platform (everything on the list above is acquisitions) is’Bridgerton‘From Netflix, in 12th place, with 21,420 million minutes, followed by’ Love Is Blind ‘, also from Netflix. With figures above 10,000 million minutes are ‘The Boys‘. ‘Lincoln’s lawyer’, ‘Fallout‘(This was the new most seen series among the exclusive streaming), ‘Futurama’, ‘DolReacher‘. Simple explanations. This absence in the top 10 of successes of the most media and recent series has a logical explanation: the streaming It has become an active way to fill out leisure hours, but an accompaniment at home, which has replaced options for the past such as radio, music players or linear television itself. He streaming as “background noise” It is no longer a rarity, and therefore, however extravagant that sounds on paper, no one has missed that Netflix looks for series that in his dialogues “Explain what is happening”to be able to follow them without paying them attention. Long series, more hours. And on the other hand, there is the obvious reason that the more available footage, more hours of viewing they can accumulate. ‘Fallout’, in the best case, has eight episodes of approximately one hour: eighty hours per speaker. On the contrary, ‘anatomy of Gray’ cam 21 seasons of around twenty episodes each. And often, they are independent episodes that do not require constant attention. It is normal for these series to attract less attention but accumulate much more robust figures. Children have power. Finally children: the ten most viewed films of the year in streaming They have been almost all of animation: ‘Vaiana’, ‘Super Mario Bros.: The movie’, ‘Trolls 3: All together’, ‘Los Minions’, ‘Chark’, ‘Frozen’, ‘The Canine Patrol: The movie’ , ‘The upside down’ and ‘Baby boss’. The only exception is ‘Red One’, also oriented to the family. If we add to that the privileged position of ‘Bluey’ as the most watched program of the year on any channel and the obvious preeminence of Disney+ among the most viewed platforms, the equation is clear: children send, but not necessarily with productions of latest batch ( ‘The minions’ is from 2015 and ‘Vaiana’, of 2016). Again, figures outside the millionaire media movements of the platforms. La Puntilla, ‘Night agent’. And there is another element that contributes a nuance: the ‘Night Agent’ series, whose second season has debuted with 13.9 million views in its first four days. The monumental success of the firstwhich in 2023 almost reached 100 million views in their first 90 days in Netflix, and became the seventh most viewed of the English platform. And why is one more nuance to what we are talking about? For the surprising “normality” of the series, away from more creative, artistic or risky productions that mediately state on the platform, such as ‘the squid game’. The triumph of Normies. With the success of the first season of ‘Night agent’ there was talk of how surprising that he had razed such an anodine appearance. The critic Miles Surrey has recently defined it As “the Platonic ideal” of a Netflix series, or even refining more, a “hamburger with gourmet cheese”, that is, a series that combines accessibility and quality, a kind of stone Rosetta of success, which he shares with this rest of the series that have triumphed in recent months. And no one can doubt the quality and attractiveness for the masses of ‘Bluey’, ‘Big Bang Theory’ or ‘Grey Anatomy’, those commercial diamonds that, one more year, crowned the most watched lists. In Xataka | After years trying to conquer cinemas, Netflix wants to release only in streaming. And Hollywood didn’t like a hair

The historical agreement between Spotify and Universal promises a ‘streaming 2.0’. But we have already seen changes of this type

“The next era of streaming innovation.” According to the words of those involvedthat is where the agreement that Universal Music Group and Spotify have reached. This is an agreement that will cover several of the next few years and that will affect both the recordings and the artists’ royalties. It is the first step towards what both companies want to baptize as “era of streaming 2.0” The agreements come back. The pact is remarkable for many reasons, but above all because it is the first Spotify agreement with a multinational industry in several years. It is also commented to improve the conditions of payments to artists, which Since April last year They went down because of a platform rate in the United States oriented to audiobook lovers. Taking advantage of a 2023 lawthis rate allowed the company to pay less Royalties To the composers, which unleashed a sour response from the musical community. This covenant with Universal seems to want to solve some of the problems of that rate, but not just that. Spotify for Superfans. The idea of ​​’streaming 2.0′ It is not new, of courseand Universal has been caressing her for a while, but this seems to be the first firm step towards her. What could be realized? This “Spotify for Superfans” terminology is as the Verge defines The spotify that we are going to have (or part of it, at least) and that will take shape after the agreement. When Universal talked about this ‘streaming 2.0’ I thought, According to your presentationin “Super-Premium” subscriptions that grant advantages such as anticipated access to music, exclusive luxury editions, high-resolution audio and artists’ questions and answers. Further streaming that never. This ‘streaming 2.0’ consists of taking the technological capacity of the platforms one step further to offer extras to consumers. This translates into the need for these platforms to reach treatment with Majorsbecause they are the ones who will provide better quality audio, associated videos, extras to which no one has access, exclusive content of artists … that, or for discounted, that the large companies themselves melt their services of streamingas we have seen that happened in the audiovisual after the outbreak of Netflix. Are Spotify following its same steps? But … makes sense? We have heard similar ideas with the streaming audiovisual. In fact, that support in the “extras” is one of the differentiating cuddles of Prime Video, which with its “X-rays” provides information, trivia, filmographies and even possibilities of e-commerce of the content of their films and series. However, no one would say that it is one of the tricks that puts prime video above its rivals, but an anecdotal added. These are times when the catalog rules: people subscribe and quickly unless platforms in search of content to consume, and do it all the time. The extras are an appetizing gift, but … is that the base of the streaming of the future? In Xataka | The best free alternatives to Spotify to enjoy your music legally and without having to pay

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