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The Anime It became a large more ingredient of our cultural offer. No one is surprising that an anime feature film reaches the billboards, which is the second or third part of a saga that only the otakus knows but becomes The most watched premiere of the weekend. The anime has one of the most delivered and consistent fandoms in the world. It has nothing strange than the platforms of streamingalways attentive to any new success to which the tooth will have, have increased spectacularly in recent years their anime catalog fund.
New mainstream. Since the first anime that triumphed in the West (‘Akira’, ‘Champions’, ‘Dragon Ball’, ‘Ranma’ …) decades have passed. The figures that manage the new successes (‘One Piece’, ‘Attack on the Titans’) show those of those productions, which already marked millions of young people in their day: now, generation Z is that of the anime, and its aesthetics and narrative have become the new new mainstream. That is, we are willing to review a few figures that define a cultural panorama dominated in large part by the anime.
Crazy growth. The Parrot Analytics Market Studies firm Recently estimated that the average demand of the United States of anime in streaming It grew 176% between 2019 and 2024, and this is undoubtedly due to a greater amount of offer (in that period the number of anime programs tripled). But also to the increase of occasional spectators, which are those who are giving a renewed impulse to Japanese animation outside the fans circles. For the anime industry, all this means income from 27,000 million euros a year.
A for the anime. A quick look at platform catalogs allows you to distinguish to what extent the anime is important in its programming. The first one is betting strongly on classics such as ‘Dragon Ball’ (licensed exclusively outside Asia the new franchise series, ‘Daima’) or ‘One Piece’, whose adaptation Live Action It has been one of the great successes of the platform in recent months. In the United States, in addition, Hulu (owned by Disney) plants face with abundant licenses, but out of there, in countries such as Spain, Netflix and Prime Video are distributed (they often share) the great successes: ‘Death Note’, ‘Guardians of the night’, ‘Naruto’ and many others.
Specific services. And to this are added the dedicated platforms, a privilege of which only audiovisual subgenres with a more delivered fandom, such as terror or anime. In the case of anime we have above all to Crunchyrollwhich was born as a fan project in 2006 that spread anime without permission, but whose rapid acceptance led him to start closing deals with distributors to issue anime legally. Owned by Sony since 2021, he absorbed an important competitor, funimation, and has More than 120 million registered users.
Other important streaming services exclusively of anime are Restrocush or Hidive, to which the abundant Fast thematic channels are added that emit 24 hours of series such as’ Pokémon ‘,’Conan detective‘ either ‘Inazuma Eleven‘.
Everything is anime. Another important sign of how the anime has become undisputed creative force in current streaming is that many series that at another time would undoubtedly have had a western aesthetic approach now start from approaches completely anime: ‘Suicide Squad isekai‘It is produced in Japan and its own title betrays its origin, but is based on DC heroes; The greatest animation success of recent times, ‘Arcane’It is French production, but its anime visual roots are absolutely indisputable; And even a very characteristic series of the United States, ‘Rick and Morty’, has Your own spin-off anime. According to Jason Demarcocreator of the mythical Toonami thematic channel, this type of phenomena are a sign of “maturity” of this animation style.
And all this rent extraordinarily in both addresses: 38% of international anime income is produced in Netflix. The benefit navigates In both directions.
The new normality. The overwhelming growth and implementation figures in particular and Asian culture in general are no longer surprising (remember that a Korean series, ‘The Squid’s game’, remains the greatest success in Netflix’s history). That ‘Dundundun’ ravages or that one of the most profitable ideas that the platform has had in recent times has been to bring the anime in real image ‘One Piece‘They are some pieces of the many that make up a complex puzzle. One whose final snapshot shows a future in which the anime has an indisputable weight in the global computing of pop culture.
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