reason

Mercadona has bought the company that has been supplying pallets and boxes for decades. And there is a very simple reason

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Let Mercadona monopolize 30% of the supermarket business is no coincidence. The success of Juan Roig’s chain responds to a cocktail in which, among other issues, its bet on white labelsthe ready to eat dishes and geographic dispersion. Another key to that equation is your supplierswho are responsible for supplying you from cheeses or kebabs to services. Now the chain has decided take the reins from one of those external firms, Logifruitthe same one that has been supplying it with boxes and pallets for decades. There is a word that explains it: logistics. What has happened? That Mercadona has decided to take over the Valencian company Logifruitone of the key suppliers of its logistics, since it supplies it with the boxes and pallets it uses to transport goods. It has been the Valencian chain itself that has been in charge to announce the acquisition, although without revealing the amount or the dates. In your statement Juan Roig’s company simply emphasizes the importance of the purchase for its internal operations and advances an important piece of information: the 1,600 Logifruit employees will join Mercadona’s team directly. What is Logifruit? A crucial piece in the functioning of the Valencian chain. The company was founded in 1996, has 16 logistics platforms and manages more than 18 million of boxes, boxes and reusable pallets designed for the transport of goods. Its network of facilities is spread across a good part of the peninsula, with 14 nodes distributed throughout Spain and two others in Portugal. Is it just another supplier? No. And not only because your rental model of reusable packaging has earned it a strategic role in Mercadona’s structure. Unlike other suppliers of Juan Roig’s company, which maintain extra business avenues (even if they are minority), the history and work of Logifruit is closely linked to that of the supermarket chain. The company itself explains on his website which started in 1996 as a “logistics operator to provide service to Mercadona’s fruit and vegetable suppliers.” Almost 30 years later, that link remains key for both companies. Why’s that? By defining your “interest groups” in the sustainability report 2023, Logifruit identifies the five major actors that shape its business: the workforce, the companies that supply materials, machinery and services, society as a whole, capital and customers. And among the latter he specifically cites two: Mercadona and its suppliers. In fact, although Logifruit talks on its website about “more than 1,095 clients”that ecosystem seems to basically pivot around Roig’s chain. The diary Five Days assures that, in its latest financial report, the box and pallet company recognizes that it did not have “other clients outside of the pool of services established for Mercadona and its suppliers”. At least by the end of 2024. Do we know anything more about the company? Yes. And it helps to better understand the movement that Mercadona has just made. Last year Logifruit invoiced around 164 million of euros (7% more) and obtained a net profit of 5.2 million. Its assets amount to 22.3 million and its liabilities include debts with financial entities, although most of them mature in the long term. The other piece of information that helps understand Roig’s movement is that in 2024 the company rented packaging worth 54 million euros to Mercadona and its suppliers, according to the documentation consulted by Five Days. What does Mercadona say? That the purchase will help it achieve two of its “objectives”: “unify all its logistics processes” and “continue consolidating the efficiency and sustainability of its distribution network.” “The agreement, pending approval by the Competition agencies and the corresponding administrative authorizations usual in this type of operations, will allow Mercadona to capture important synergies and further optimize its resources,” the Valencian firm stands outwhich hopes to “strengthen” its assembly line. And Logifruit? Logifruit also highlights the historical link between both companies. “When we began our collaboration with Mercadona, in 1996, we took on the challenge of offering a service that met their needs and gave them competitive advantages. Three decades later, I am proud to be able to say that Logifruit has overcome that challenge,” celebrates its president. In its financial report the company itself recognized that it would be “complicated” for Mercadona to find a substitute capable of supplying boxes and pallets in the short term and that this operation would also require a high investment. Is it something exceptional? Yes. And no. In addition to his commitment to the white label, the prepared food and geographical dispersion, Mercadona’s commercial success relies heavily on its network of suppliers. Although it is not common, this is not the first time that he has decided to integrate into his structure one of those companies that help him articulate his business. It already happened in 2010 with the Caladero packaged fish company, although years later he sold it to Profand. Images | Logifruit 1 and 2 and Andalusian Government (Flickr) In Xataka | Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

the reason is due to Russia and a new military corridor

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For years, the Finnish Arctic Circle has been reinvented as a theme park permanent winter, reindeer and northern lights, converted in global destination for those looking for an eternal Christmas and an experience carefully designed around the myth of Santa Claus. But there are always more surprises in Santa’s house, and an element that no one expected has just arrived in Finnish Lapland and that changes everything: Europe rearming itself. Santa and war. Rovaniemiinternationally promoted as the official home of Santa Claus, has been one of the great icons of the world for years. european arctic tourisma place where Christmas has become in permanent industry and where the experience is carefully designed for visitors from all over the world. However, this winter season the city is experiencing a silent but profound transformation: along with sledding, reindeer safaris and festive lights, the capital of Finnish Lapland has been filled with NATO soldiers who train for a scenario that until recently seemed unthinkable. Thousands of allied soldiers have recently passed through the area to maneuvers in Rovajärvithe largest training camp in Western Europe, located just 88 km from the Russian border, making Rovaniemi a a key point of the new security architecture of northern Europe. The longest and most sensitive border. The reason for this deployment is geographical and strategic. Finland shares almost 1,500 km of border with Russiaone of the largest and most complex in the entire Atlantic Alliance, and more than a quarter of it runs through the sparsely populated Lapland. Following the Russian invasion of Ukraine, Finnish intelligence services and military commanders have warned that Moscow is strengthening its infrastructure and its presence on the other side of the border, especially around the Kola Peninsula, a key enclave due to its enormous concentration of nuclear capabilities. The forecast in Helsinki is that, once the war in Ukraine ends, Russia can redeploy troops towards the north and adopt a much more robust stance towards Finland, structurally raising the level of tension in the region. NATO umbrella. Finland does not start from scratch in this defensive logic. His history and their relationship with Russia have marked for decades a culture of constant preparation, with national defense integrated into the Constitution itself and a conscription system widely accepted by society. However, the entry into NATO in 2023 It has meant a qualitative change: the country has gone from a defense designed in a national key to being part of a collective system that requires interoperability, allied presence and joint planning. This shift has translated into international cooperation much more intensethe opening of a new Allied command at Mikkeli and the designation of Rovaniemi as a future base of the Forward Land Forces, the Swedish-led battle group intended to reinforce the Alliance’s eastern flank. Military exercises in the Arctic. It we have counted before. While the tourists fill the Santa Claus Village and cameras capture idyllic scenes of snow and lights, a few kilometers away carry out military exercises of great technical and logistical complexity. Maneuvers like Lapland Steel 25held after other large multinational exercises, bring together Finnish, Swedish and British troops who train in extreme conditions, combining armor, helicopters, infantry and movement on skis in frozen forests and deep snow. Although a specific scenario is not officially tested, the maps and orientation of the exercises clearly reflect the type of threat that is in mind, making visible direct connection between the seemingly remote environment of the Arctic and high-intensity conventional warfare. A mentalized population. For many young Finns who serve in the military, in many cases voluntarily, the possibility of conflict is no longer an option. a distant abstraction. counted on a report in the Guardian that soldiers and conscripts assume extreme physical effort, endless marches and the weight of equipment as part of a collective responsibility, convinced that preparation is the best guarantee against uncertainty. The commanders describe the current situation as a new cold war, marked by the melting of the Arctic, the opening of new routes and natural resources and the rrenewed interest from Russia to ensure both its strategic deterrence and its economic assets in the north, in a context of prolonged and structural competition. Deterrence as a political message. The intensification of joint exercises and coordination between Finland, Sweden and Norway seeks more than just improving military capabilities: it seeks to send a clear political signal of cohesion, commitment and responsiveness. The bet is to avoid conflict precisely by demonstrating that any aggression would have a high cost and a collective response. In that delicate balance, Rovaniemi has become a powerful symbol of today’s Europe: a place where the imagery of peace, childhood and Christmas now coexists with bunkers, military aircraft and strategic planning, remembering that even in the extreme north of the continent, security has ceased to be a backdrop and has become a central priority. Image | Matias CalloneRawPixel, Tom Corser, BORN In Xataka | In the midst of rearmament, Europe has realized an unimportant detail: it does not have enough bullets In Xataka | France and Germany have just approved an unprecedented rearmament against the Russian threat: one hundreds of kilometers from Earth

Scooter, Chinese and with the last name “ADV”. The Zontes 368G is destroying the Spanish market for good reason

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Spain It’s scooter country. They are cheap to maintain, they hardly use fuel and some of them did not need a driving license to buy them. And I speak in the past tense because the DGT It already requires you to take a small driving course for new drivers who want to get a 125cc motorcycle with the B license (the car license). Taking into account that for years it has been possible to drive scooters without a license and the economy of maintenance, it is more than logical that these small vehicles have occupied the top 3 sales for years. What was not so predictable is that a Chinese manufacturer, launching an A2 license scooter, has blown up the ranking of the best-selling motorcycles in Spain and has catapulted itself to the top 3, very close to the historic Japanese Yamaha. We talk about Zontes with his 368Gand take a good look at the photo, since once you recognize it you will not stop seeing it on the Spanish streets. The reason for this motorcycle. Zontes has been in Spain since 2018 and, since then, has had a very modest presence. In China, The culture of copying has nothing to do with how we perceive it in Spain: For the Asian country it is a way of recognizing that a product is well made. For years, traditional Chinese education was based on memorization, tracing and exact reproduction of classical texts. Copying was the correct way to learn, and if a student could exactly replicate their teacher’s work, it demonstrated respect and having achieved a high level of skill. So, analyzing that the best-selling A2 scooter in Spain is the Honda 350 ADVZontes decided to make his own. The anti-ADV. A motorcycle for the city, road and (some) countryside, all with an aesthetic similar to Honda’s most expensive ADV, the X-ADV. The Zontes 368G is the third best-selling motorcycle in Spain according to Anesdor, dangerously close to the Yamaha Nmax. That’s key for several reasons. It is the best-selling Chinese scooter in Spain. It is the first time that an A2 license scooter is close to surpassing a B license scooter in sales. This Zontes model has surpassed Voge, a Chinese manufacturer that seemed unbeatable in Spain. While Chinese manufacturers are betting on a fragmented distribution strategy, Zontes has bet practically everything on this model. Why is it devastating?. Zontes has touched the x pillars necessary for a motorcycle to sweep sales in Spain. The price is absurdly low. Zontes asks 5,529 euros for a 368G with almost 40 HP and fully equipped. On a technological level, it is one of the most ambitious proposals on the market: heated grips, 8-inch TFT screen with mirroring connectivity, rear camera, front camera, keyless start, electric seat opening, full LED lights. Expansion of dealer network in Spain and good response from technical service. The small print. Like practically all Chinese manufacturers (except for some high-displacement models from Voge), the toll to pay for buying an Asian motorcycle is that you have to go to the workshop quite a bit. The Voge’s maintenance is every 4,000km, compared to 12,000km for its direct rival, the Honda ADV 350. A point to keep in mind for all those drivers who drive close to 10,000km annually. 2026 is coming even stronger. Zontes has made a splash in 2025, and has even more reason to do so in 2026. They are going to increase the maintenance interval to 5,000km thanks to an oil cooler. The bike will come with a heated seat. New display. Cruise control. Suspension improvements. On the other hand, in China, it is sold at the same price as the current model, so hardly any price increase is expected. 2026 will be a key year in the motorcycle world: it is more than likely that Chinese manufacturers will take the top 1 for the first time. Zontes is not alone. Zontes has become a manufacturer capable of surpassing giants such as BWM, Kymco and Kawasaki in registrations. But just look at the top 10 units registered in Spain to understand that it is not alone. Position four is occupied by Voge, a Chinese manufacturer that has managed to place its 900 DSX as the best-selling trail in Spain. In 10th place, QJmotor is beginning to make its mark. The future of the motorcycle in Spain is inevitable: it passes through China. Image | Zontes In Xataka | Chinese motorcycles are sweeping Spain: who is who in this puzzle of brands

The Great Rental Review of 2026 is going to be dramatic for thousands of Spaniards for one reason: 1,700 euros more

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The usual thing around these times is that people start talking about New Year’s resolutionsprojects, trips… plans for 2026 that is already around the corner. That’s the usual. In Spain there are thousands of families who face the year with a very different feeling: restlessness. They are tenants, they have been residing in rented houses for years and now they see how their contracts are about to expire in a very different scenario to the one they had when they signed them, back in 2021. Things have changed so much that there are those who estimate that some tenants will have to pay up to 4,600 euros more per year if they don’t want to move. What has happened? For thousands of Spanish families, 2026 will not be the year of North America World Cup nor that of Eurovision without Spain. 2026 will be the year in which they will have to decide whether to move or agree to pay much more for their homes. The reason is a phenomenon that some have baptized as “the big rental review” and in practice it is nothing other than the expiration of the contracts signed between 2020 and 2021. After the five-year extension that marks the lawnow many tenants have to sit down and negotiate with their landlords. But that’s normal, right? Correct. Contracts signed from 2019 onwards last five years if the landlord is an individual or seven if it is a company. During this period they are renewed annually automatically and the normal thing is that the rents are updated in a controlled manner, based on the CPI or the IRAV index. That hasn’t changed. What is special about the rental contracts signed in 2020 and 2021 is that they were agreed in a very specific context, conditioned by the impact of the crisis of COVID-19. It comes with taking a look at the price chart of Madrid prepared by Idealista to understand it. After years of moderate rent increases (or stagnation), in mid-2020 rents began to become cheaper and did not recover until well into 2021, when they gained momentum that continues even today. What does that mean? That if you signed a rental contract in January, February, March… 2021, you did so at an advantageous time that has kept you ‘safe’ these last five years from the price increase that the market has accumulated. Now, once that agreement expiresif your landlord wants to renegotiate the contract, he will do so in a very different context, with rents in maximum values. Has rent become so expensive? Yes. Until now we could get an idea thanks to platforms like Idealista. Now we have a theoretically more precise tool: calculations from the Ministry of Social Rights and Consumption prepared from data from the INE, the Tax Agency and the IEF. The results has advanced them The Country and they show that contracts that must be renewed in 2026 will become more expensive by up to 383 euros per month compared to the time of the original signing, which translates into about 4,600 euros more per year. That would be the forecast for the most extreme cases (not the average), but it is eloquent. Is there more data? Yes. The estimates of advanced consumer The Country show an estimate of how much rents will rise per year for a household with a median income. For Spain as a whole, this calculation shows an increase of 1,735 euros. In the case of the Valencian Community it would reach 2,686, in the Canary Islands 2,267, in Madrid 2,042, in Cantabria 1,869 and in Andalusia 1,952. In the rest of the regions analyzed, the increase in median income ranges between 1,408 and 884-329 euros/year, the latter data corresponding to Ceuta and Melilla. And the calculation of 4,600 euros/year? It comes out of the heaviest estimate, the one that corresponds to the Balearic Islands. There the Consumption data show the increase in rent prices can exceed 4,615 euros per year. As a reference, Idealista indicates that in March 2021 the residential square meter was rented on the islands at 11.2 euros. Today it is above 19. If we take an 80 m2 apartment as a reference, that means that a tenant who five years ago paid 896 euros/month today would have to pay 1,528. That is, 632 more. When managing the advanced table by The Country It is worth keeping several keys in mind. To begin with, it does not include data from the Basque Country or Navarra due to their regional regimes. Nor from Catalonia, since one relevant part of the population resides in declared neighborhoods “stressed market areas”which influences their prices. The increase calculations also seem to have been carried out with respect to the values ​​at the signing of the contract (2021), which leaves the doubt as to whether they have taken into account the updates of recent years. Another fundamental factor is the context: the estimates are based on a portfolio managed by Sumar, which takes time pressuring its government partner to extend hundreds of thousands of rental contracts about to expire. Does it affect many people? The answer is once again positive. At least if we take Consumption as a reference. After examining the data from the Household Panel, Pablo Bustinduy’s department has come to the conclusion that in 2020, 568,500 contracts and in 2021 another 632,300. The first ones have been completing their five years of validity in recent months. The latter will begin to do so from January, affecting 1.6 million people. The communities that will (potentially) be most affected are Madrid, Catalonia, Andalusia and the Valencian Community. The first saw 145,900 contracts signed in 2021, affecting some 404,100 people. In Catalonia, 112,700 and 301,000 were recorded respectively, although there the tenants have the declaration of stressed areas in their favor. In Andalusia there are some 85,500 contracts with 213,700 affected tenants and in the Valencian Community there were 65,500 agreements with 155,000 people involved. Anything else? Yes. … Read more

There’s a reason you spend hours watching reels on Instagram until 3:00 AM: the science of doomscrolling

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It’s one in the morning. We should be sleeping but the finger is still sliding across the screen, scrolling through videos on TikTokreels on Instagram or posts on X. A viral meme, a new fire in the area or a new political crisis has us hooked on the screen. And although we may be exhausted, it cannot be stopped. If this scene sounds familiar to you, then welcome to the club. doomscrolling. A term that became massively popular during the pandemic and which can be defined as the habit of consuming prolonged form negative news or distressing, mainly through social networks. But behind this process, which may be very common in society right now, there are numerous chemical processes in the brain that science has not hesitated to investigate. The trap mechanism. To understand why we do doomscrollingwe must first understand that our brain did not evolve to have X or TikTok, but rather it evolved to survive. And it is not so long ago that humans were hunting for food or fleeing from a threat in nature, and it is something that our brain is still very much aware of. According to the most recent scientific literaturethe fact of sliding our screen down activates our reward brain circuits such as the dopaminergic system in each interaction. This drives us at all times to continue searching for information and evolutionarily knowing “where the danger is” was vital. The problem is that in this case the algorithm has no purpose, and we can spend 24 hours watching this type of news. But the reward system, which gives us ‘pleasure’ when knowing where the danger is, is not alone. It is accompanied by the amygdala which is the fear center in our brain. When seeing all this information, such as a war nearby in our territory, the brain interprets it as a potential threat that results in a large release of cortisol. This hormone is precisely known as the ‘stress hormone’, because it keeps the body in a state of hypervigilance. The result of these two circuits is quite clear as point out publications in Frontiers in Psychiatry and Brain Behavior: The brain seeks relief from information, but only finds more threats. This results in a toxic cycle being generated in which one seeks to calm down, becomes more scared, and searches again. The rotten brain. On social networks there is already a lot of talk of the term brain rot which translates to ‘brain rot’ like a real meme. but science has a very different opinionsince recent research suggests that repeated exposure to these fragmented stimuli with high emotional impact, with 15-second videos and alarmist headlines, have a high physical cost. The impact is located above all in executive functions (planning, organization, decision making…). And the constant alternation of these catastrophic contexts forces the brain to jump from one idea to another in milliseconds, and it is not something free. The cost we have to pay can be summarized in three points: Mental fatigue due to the high consumption of glucose that the brain has to make by having to constantly change focus. Deterioration of the prefrontal cortex, which is associated with a reduction in the efficiency of the area responsible for planning and impulse control. Processing blockage when the brain is on hyperalert. This makes it difficult to transfer information to long-term memory. Do we no longer know how to concentrate? This is the question we can all ask ourselves due to this phenomenon. The short answer from science is: we know, but it is much harder for us to “get started.” Studies on digital multitasking indicate that it is not that we have lost ability physiological of sustained attention, but we have trained our brain to expect interruptions. Deep attention (what you need to read a book for example) requires a “warm-up” time. He doomscrolling and the constant stream of notifications resets that counter constantly. Research collected in BMC Public Health they point out that attention remains “anchored” waiting for the next update. Even when you are not looking at your phone, a part of your cognitive resources is focused on it, reducing your performance on the task in front of you. It is not an irreversible decline, it is an atrophy due to lack of use of deep concentration circuits. There is hope. Despite the apocalyptic tone of the studies themselves on the subject, the scientific conclusion It’s not that we’re doomed. to be distracted automatons glued to a phone. The great advantage that humans have is neuroplasticity. With this term we mean that just as the brain learns to scroll compulsively, it can “unlearn.” Experts agree that the damage is not permanent unless the behavior becomes chronic for years without intervention. Evidence-supported strategies for breaking the cortisol-dopamine loop include: Set strict times to inform yourself and never before bed. Do exercises mindfulness as a tool to restore the default neural network. Allowing the brain to rest and ‘get bored’ without stimuli to help cleanse itself and regain the ability to focus. Images | Yazid N In Xataka | Young people have decided to stop posting (so much) on Facebook and Instagram. “AI-generated garbage” has free rein

China is building a megastructure for deep-sea research. For whatever reason, resist nuclear bombs

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China is building a mega thing. It doesn’t matter when you read this: the Asian giant always has a mega dam underwayhe highest bridge in the world either an impossible road in the bag. However, one of the country’s latest projects is not a mega-construction, but a floating artificial “island,” which can navigate and designed to be self-sufficient. Oh, and most importantly: prepared for the end of the world. The “island”. Waiting for it to receive a somewhat more “commercial” name, in a report by South China Morning Post They refer to the facility as the “Deep-Sea All-Wather Resident Floating Research Facility.” It is a name that is equivalent to “what do you want this station to do” and the answer is “yes,” and it is basically a mix between a research center, command center and nuclear bunker. It will be a semi-submersible platform with a 78,000 ton twin hull design and considerable dimensions: 138 meters long. 85 meters wide. Main deck 45 meters from the waterline. Long duration missions. The project specifications show that the platform is projected to house almost 240 people for four months without the need for any replenishment. In addition, it can sail at a speed of up to 15 knots and something that gives us a clue to its colossal ambition is that the engines allow a displacement comparable to that of the Fujian, the brand new Chinese aircraft carrier of 80,000 tons. Bomb proof (nuclear). If you’re thinking about a fortress that could be worthy of a Marvel movie, here’s the shot. The structure will resist waves up to nine meters high and category 17 typhoons, the highest for this type of cyclone. But the most striking thing is that it will have special armor to resist nuclear explosions. Instead of conventional steel armorthe walls of the complex will be built with a design that converts the powerful shock waves of a nuclear explosion into ones that the structure can assimilate. As a “dissipator” of the power of the wave, wow. To do this, they have resorted to a metamaterial which, when subjected to pressure, compresses, creating a denser and stronger structure than much thicker steel panels. According to simulations, its walls resist more pressure than those of a submarine and four times more than those of a conventional ship, but with a plate thickness of only 60 mm. Back.To withstand these long periods at sea, and as describe from Shanghai Jiao Tong University (SJTU) in an article in which they talk about the superstructure, the installation contains critical compartments that guarantee emergency power, but also backup for communications and a navigation center equally protected against nuclear explosions. China is taking leaps and bounds in its fleet Strategy. The SJTU describes it as a research center and, although the project has been described as “civilian”, its specifications make it comply with the Chinese military standard GJB 1060.1-1991 against nuclear explosions. Therefore, although it can be used for deep-sea research, it could also operate in areas where warships could not be accessed (such as waters near diplomatically sensitive countries or territories). This is something that does not frighten a China that does not hesitate to deploy its ships in disputed territoriesand from SCMP they point out that the installation could function as a resilient command center, a logistics center or a surveillance station that, in addition, is less invasive than a fixed structure built on land. It’s not that far away. Although we now know of its existence, this station has been on the drawing board for a decade and is expected to reach operational status in 2028. Once completed, we will be able to see what it is capable of and, above all, what use it is given. Because therein lies its importance as a research center to support the “blue economy” (extraction of deep sea resources, renewable energies and marine research), but also its military component. The photo, by the way, is not of a real structure, but of an interpretation of the SJTU. Images | SJTU, 中国新闻社 In Xataka | China is immersed in a nuclear revolution and needs industrial quantities of uranium. His solution: “fish” it in the sea

There’s a reason Vigo is advertising its Kawasaki Christmas. One that has nothing to do with Japanese tourists

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If you walk around Kawasaki these days (lucky you) you will probably come across an image that will catch your attention, one that has little to do with Japanese traditions and landscapes or with the avalanche of tourists that the country of the rising sun suffers. What will probably make you jump is finding a sign in the middle of Kanagawa announcing Christmas in Vigo, a mupi with a photo of XXL luminous tree of the Galician city and a message that invites you to travel the 11,000 kilometers that separate both towns. It could be an anecdote (one more related to the Vigo festivals), but that image tells us a lot about the fever for decoration Christmas that Spain experiences. Vigo Christmas in Japan? That’s how it is. It was the mayor of Vigo himself, Abel Caballero, who was in charge of showing it on networks. On Tuesday he hung up a photo in which a promotional poster for the Olympic Christmas is seen in what looks like the street of some Japanese city. The advertisement shows garlands, the XXL luminous tree erected in the heart of Vigo and a message in Japanese. “Christmas in Vigo is already in Japan,” Caballero wrote in his tweetwhich is already on its way to 220,000 views and 650 likes. Is it a surprise? Not really. In October Knight has already advanced that this year Christmas in Vigo would be announced with 820 posters distributed throughout (almost) the entire world. Most of those mupis (629) would be distributed across thirty Spanish cities, especially Madrid, Malaga, Bilbao and Seville, and another 142 were reserved for neighboring Portugal. The rest would travel the world. The Council boasted that it would take 15 to Paris, 10 to Rome, the same number to New York and 14 to Kawasaki. “This time Christmas will be in Japan for the first time.” Is it the first time? More or less. The jump to Asia is a novelty, but in 2024 Vigo already surprised to some tourists with promotional posters distributed in cities such as London, Paris, Rome or even the Big Apple. “I thought it was a mirage. I was seeing this in the distance and I couldn’t believe it,” joked in X Héctora reporter who encountered a mupi in the middle of Manhattan that read, in large golden letters, “The World’s best Christmas is in Vigo.” How much do these posters cost? In October, when he announced the new campaign, Caballero assured that at least this year’s is “free” and “costs nothing” to the City Council. Last year the Vigo newspaper Metropilitango.gal pointed that the mupis had been installed after reaching an agreement with JCDecaux. But… Who visits Vigo? If we base ourselves on studies on hotel occupancy by the INE, basically Spaniards and visitors from other areas of the EU, especially Portugal. Of the 537,500 travelers counted throughout 2024, 62.7% resided in Spain and 23.9% in one of the remaining EU countries. Of these, Portugal was the most popular market, with almost 77,000 tourists. Among the countries analyzed by the INE, the United States (14,800), Germany (11,800) and Italy (11,200) followed, far behind. From Japan, the market on which the City Council has now set its eyes, only 700 visitors who ended up staying in hotel establishments in the city. And at Christmas? The photo is not very different from the rest of the year. According to the data provided By the Vigo City Council, during Christmas 2022-2023 tourism was mostly national. That campaign was still marked by the shadow of the pandemic, but the data is conclusive: the City Council assures that some 5.3 million visitors arrived in Vigo and that the main foreign nationality was Portuguese, with 140,118 people, 2.6% of the total. French, British, Italians and Americans totaled 68,400. The hotel occupancy data from the INE show a somewhat different picture. In December the institute counted only 62,900 touristsof which 62% were Spanish and 30.5% Portuguese. The sum of French, Italians, British and Americans in fact barely exceeded 1,100. It is not surprising if one takes into account the limited supply of connections that Peinador, Vigo airport, has (right now Aena reports only five routes). Is there Japanese tourism? If we base ourselves on the INE, no. In December 2024, the INE did not count not a single Japanese visitor in the hotels of Vigo. In addition to how complicated and expensive it is to fly between Japan and the Galician city, this absence is largely explained by the behavior of Japanese tourists. Although the country is recording a record arrival of foreign tourists, the number of Japanese traveling abroad still quite below from pre-pandemic data. In fact in June Turespaña I trusted in which the influx of Japanese to Spain recovers its “pre-COVID” levels this year. Why advertise there then? In view of these data, why has Vigo distributed 14 mupis by Kawasaki and 10 in New York? Does Caballero aspire to attract tourists who live on other continents, thousands of kilometers away? The Consistory speaks to show Galician Christmas to potential tourists from other countries, but the measure is probably explained with another word: virality. Caballero’s tweet is a good example. In just a few days his photo of mupi has achieved several hundreds of thousands of views on X and has made headlines on media from Spain. Just as their estimates do about what Christmas means for Vigo: between 800 and 1 billion euros of economic return with a deployment of 6.3 million “visitors” in just two months, which is more than the total number of tourists who stay in hotels in Galicia in a year. The 14 mupis of Kawasaki may see them only a small portion of the 1.5 million people who reside in that Japanese city, but of course they have reached, via networks and media, thousands of people who live in the market that really interests Vigo: the rest of Spain and (especially) Galicia. Does virality … Read more

Japan is the only country in the world where the green traffic lights are blue. And the reason is called “aoshingō”

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Red, amber and green. The three colors of traffic lights around the world. All over the world? No, some particular Japanese traffic lights resist today and forever… the Vienna Convention on Traffic Signs and Signals to which more than 50 States are adhered. Although there are curious absences in it, such as those of the United States or, of course, Japan. This regulatory framework was signed for the first time in 1968promoted by the Economic and Social Council of the United Nations. The text reviewed previous regulations with the aim of homogenizing traffic in as many countries as possible. The last review, in fact, is from 2003 and it addressed the modernization of some signs or the priority rules on roundabouts. The intention is that what we understand in Spain as a Stop is also the same in France or Germany. And so it is, in fact, because all of Europe subscribes to said text. But the most striking absences, such as that of Japan, give rise to curious anecdotes. Like finding traffic lights where the priority of passage is not granted with green, it is applied when the light turns blue. Blue, I love you blue And if you travel to Japan and plan to drive, there is one detail that you should not overlook (beyond the fact that you drive on the left, remember): the green light on some traffic lights is blue. Or turquoise, more accurately. The origin must be found in the language itself. The Japanese did not have a specific word to refer to green. To mention it they referred to the word “Ao”. The problem is that “Ao” It refers to a wide spectrum of colors and among them, as you can imagine, blue or greenish blue or turquoise. Some sources suggest that the word “Midori”, which refers specifically to the color green, became popular during World War II for a purely practical matter when it comes to differentiating both colors. However, a good part of society continued to refer to green as “Ao” and, in fact, it continues to be part of words that are applied exclusively to define green objects, such as aoshingō…which is actually the official word for the green traffic light even though it doesn’t specifically mean green. In 1960, Japan signed its own Traffic Law where this term was collected to talk about the traffic light. This law is, therefore, prior to the aforementioned Vienna Convention and remained intact until 1973 when a ministerial order ended up specifying that the traffic light It had to be as blue as possible within the greenas a compromise measure between maintaining the traffic lights that were already installed and approaching international conventions. The result is that the oldest traffic lights have a more intense blue and the most modern ones have a green tone with slight blue nuances that can remind us of turquoise. However, they are not exactly green because the term “Ao” works, as we said, for both blue and green. Photo | Yuya Sekiguchi and Derch In Xataka | Japan needs solutions to its great demographic drama. He is looking for them on a bus

Shein and Temu had taken over e-commerce in the EU. Your future is complicated for one reason: small packages

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The body that brings together the Ministers of Economy and Finance of the European Union (Ecofin) wants to put an end to the red carpet that Europe has laid out for platforms like Shein or Temu for years. The mechanism is simple: end the tariff exemption that until now has benefited packages of less than 150 euros that were imported into the old continent. Why is it important. In recent years we have seen how platforms like Temu or Shein have become absolute giants of electronic commerce. Part of that success has been based on how cheap it was for these platforms to ship their affordable products: they took advantage of a tariff exemption for packages valued at less than 150 euros, but that exemption’s days were numbered. And now he has even more of them. Deadlines want to be shortened. The initial proposal put forward by the European Commission was to eliminate this exemption in 2028. This week Ecofin took advantage of this proposal, but the executive made it clear that they have an additional objective: to advance its application two years, to 2026. Chinese companies did not stop making a fortune. 91% of all e-commerce shipments valued at less than 150 euros They came from China in 2022. Alibaba, Temu and Shein were the clear beneficiaries of an exemption that was created in the 1980s and that has gained extraordinary relevance with the rise of electronic commerce. 1.5 billion euros that the EU does not collect. According to a report that the EU commissioned from a group of experts, the union’s coffers stopped collecting 1.5 billion euros for those imports of less than 150 euros. In 2024 products entered the EU worth 4.6 billion euros through packages of less than 150 euros: double that of the previous year. Two euros for each small package. The Commission wants not only to stop this mechanism used by Chinese e-commerce platforms, but also to apply a minimum fee of two euros for these low-value packages. Eliminating the exemption in 2026 is a firm intention. This tax for the moment is an announcement that can remain just that. It will not be easy to advance the deadlines. The initial proposal is reasonable in terms of deadlines because adapting customs to this new reality is not easy. As pointed out the EU statement issued after the meeting, this new regulation “will begin to apply once the EU Customs Data Centre, the central platform proposed by the EU to interact with customs and strengthen controls, is operational, which is currently planned for 2028.” European companies could not compete. In recent years Shein, Temu or Aliexpress have grown exceptionally thanks to this regulation. According to Danish Finance Minister Stephanie Losse, this caused “unfair competition” in which European companies lost out. Tariffs from the first euro. The EU estimates that 65% of small packages entering the EU are “undervalued to avoid customs duties on imports”, something that also raises “environmental concerns, given the incentive for non-EU companies to split shipments into individual packages when sending goods to the Union.” The new regulations seek to ensure that goods entering the EU pay tariffs from the first euro. The US has already applied the story. The trade war that the US maintains with China caused the United States to already take similar measures. In February, Donald Trump issued a new executive order that also eliminated the so-called “de minimis” exception for packages valued below $800. Although there was later some relaxation Regarding the terms of that regulation, the impact on this type of commerce has been notable. Our pocket will suffer. The logical consequence of these changes is twofold: consumers will not have access to such a wide catalog on Chinese platforms, and it is also likely that the products sold on Temu or Shein will increase in price to pass on this increase in costs to users. Meanwhile, companies from the old continent such as Inditex could win by competing more favorably against these Chinese platforms. In Xataka | Shipping this $320 lens from Japan to Spain costs $29. Sending it to the US costs 2,000, and it is not a typographical error

This winter turning on the heating will be less scary. The reason is not so comforting

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Six in the afternoon. Closed night. You arrive in the cold and turn on the heating without thinking. The radiator breathes warmly and, next to it, last winter’s gas bill appears, folded between papers. One glance is enough to bring back the question that opens every coat season: how much will the joke cost this winter? The answer, after three harsh winters, seems somewhat kinder. But only in part. The present offers a respite, while beneath it continues to beat an energy contradiction that Europe has not been able to resolve. A kinder winter. Analysts confirm it: this winter will be more benign than previous ones. In an interview with Xataka, Javier RevueltaSenior Principal at AFRY, sums it up bluntly: “We have much cheaper gas than last winter. Before we were at €50–55/MWh; now we are around €30/MWh.” And that matters, because gas determines a good part of the electricity price in the cold months. According to Revuelta, this drop alone means “about €40/MWh less” in many hours of winter. It is worth remembering that this year has been a record for new solar power —more than 9 gigawatts installed— and everything points because this winter There will be more radiation and less cloudiness than the previous one. The result: more renewables pushing prices down. However, the Spanish system continues to show shadows. As we have already explained on other occasionsAfter the blackout on April 28, Red Eléctrica was forced to reinforce the operation of the synchronous plants—that is, the gas combined cycles—to avoid new surges. Between May and October, its production increased by more than 50%, generating an additional 2.5 million tons of CO₂. An uncomfortable reminder: even in the European country with the most renewables per inhabitant, gas remains the system’s safety net. How will it affect the pocket? The electricity consumer will notice a certain relaxation in their bills. More solar hours, less gas pressure and a more stable market mean a more predictable winter. For one thing, homes with gas heating will also see softer bills this winter. But the good news has a deadline. Starting in 2028, the new European ETS2which will force distribution companies to pay for the final consumer’s emissions. In practice: gas will be more expensive structurally. In fact, Revuelta anticipates it: “In the medium term, operating a boiler will be significantly more expensive,” and the comparison with heat pumps will clearly lean towards the electrification of heat. On the other hand, another adjustment is coming. As Cinco Días points outmarketers are carrying an additional 3.3 billion euros this year due to technical restrictions. They are not fully impacting it, but they will. Iberdrola anticipates that 70% of its free market clients will notice these costs when renewing rates in 2025; in 2027, it will be 90%. In other words, this winter it drops, but the rates in 2026 and 2027 might not be so benign. In search of alternatives. While gas experiences ups and downs and electricity continues to be marked by volatility, solid biomass—pellets, chips, olive pits—continues to be the most economical option in the country. According to the Biomass Price Indices collected by Heat and Cold, The average cost is: Sliver: 3.34 c€/kWh Bone: 4.68 c€/kWh Pellet: 6.95 c€/kWh Facing: TUR2 natural gas: 8.59 c€/kWh Diesel C: 7.98 c€/kWh Electricity (heat pump): > 10 c€/kWh useful Furthermore, prices remain stable and production is national, with more than 60 pellet factories and dozens of olive chip and stone centers. A close, robust market with little exposure to international tensions. There is a more modern alternative. Surely you have heard about it: aerothermal energy. To be honest, it is expensive to install—between 10,000 and 20,000 euros—but extremely efficient: for every unit of electricity it consumes, it provides between 3.5 and 4 units of heat. With more renewables pushing the rate downwards in solar hours and an ETS2 that will make gas more expensive, the heat pump becomes the most profitable option in 10–15 years. According to Revuelta, the economic difference will widen year after year and regulation will push in the same direction. But there is a lot of talk about green hydrogen… True, green hydrogen makes news, but it will not yet heat homes. The last thing that is known is that Enegás has received 285 applications to inject hydrogen into the network by blending. However, the current technical limit is 2% of the volume, insufficient for domestic heating. The first real injections will arrive in spring 2026, but they will be experimental. Hydrogen will not play a real role in residential heating until well into the 2030s. The tension in Europe. Spain arrives more comfortably into winter than northern Europe. But it is not isolated. As far as we know The regasification plants in the Netherlands operate at 90–100%, their technical limit. They are the main LNG gateway for Germany and part of the European industry. Its saturation is “the prelude to higher prices.” Spain could help, but it can’t. Interconnections with France barely allow shipping between 7,000 and 8,500 million m³ per year. Added to this is another structural factor. According to The Economistmore than 57% of the LNG that Europe imports already comes from the United States, which some analysts consider a new dependence comparable to that which existed with Russia. And, furthermore, the European Union enters winter with reserves at 83%, below the target of 90%. A calmer winter… But an uncertain future. This winter the radiators will turn on with less fear. Gas is cheaper, electricity is relaxed and biomass offers an economical way. Heat pumps are consolidated as the great alternative for the future, and hydrogen begins its journey—although without immediate impact for homes. But calm is relative. Spain—and Europe—are still trapped between two models: the one they want —decarbonized, electrified, flexible— and the one that really operates —dependent on gas, LNG and saturated infrastructure. This winter will be kinder, yes. But the underlying question for every Spaniard remains open: how much longer … Read more

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