Scooter, Chinese and with the last name “ADV”. The Zontes 368G is destroying the Spanish market for good reason

Spain It’s scooter country. They are cheap to maintain, they hardly use fuel and some of them did not need a driving license to buy them. And I speak in the past tense because the DGT It already requires you to take a small driving course for new drivers who want to get a 125cc motorcycle with the B license (the car license). Taking into account that for years it has been possible to drive scooters without a license and the economy of maintenance, it is more than logical that these small vehicles have occupied the top 3 sales for years.

What was not so predictable is that a Chinese manufacturer, launching an A2 license scooter, has blown up the ranking of the best-selling motorcycles in Spain and has catapulted itself to the top 3, very close to the historic Japanese Yamaha. We talk about Zontes with his 368Gand take a good look at the photo, since once you recognize it you will not stop seeing it on the Spanish streets.

The reason for this motorcycle. Zontes has been in Spain since 2018 and, since then, has had a very modest presence. In China, The culture of copying has nothing to do with how we perceive it in Spain: For the Asian country it is a way of recognizing that a product is well made.

For years, traditional Chinese education was based on memorization, tracing and exact reproduction of classical texts. Copying was the correct way to learn, and if a student could exactly replicate their teacher’s work, it demonstrated respect and having achieved a high level of skill.

So, analyzing that the best-selling A2 scooter in Spain is the Honda 350 ADVZontes decided to make his own.

The anti-ADV. A motorcycle for the city, road and (some) countryside, all with an aesthetic similar to Honda’s most expensive ADV, the X-ADV. The Zontes 368G is the third best-selling motorcycle in Spain according to Anesdor, dangerously close to the Yamaha Nmax. That’s key for several reasons.

• It is the best-selling Chinese scooter in Spain.
• It is the first time that an A2 license scooter is close to surpassing a B license scooter in sales.
• This Zontes model has surpassed Voge, a Chinese manufacturer that seemed unbeatable in Spain.
• While Chinese manufacturers are betting on a fragmented distribution strategy, Zontes has bet practically everything on this model.

Why is it devastating?. Zontes has touched the x pillars necessary for a motorcycle to sweep sales in Spain.

• The price is absurdly low. Zontes asks 5,529 euros for a 368G with almost 40 HP and fully equipped.
• On a technological level, it is one of the most ambitious proposals on the market: heated grips, 8-inch TFT screen with mirroring connectivity, rear camera, front camera, keyless start, electric seat opening, full LED lights.
• Expansion of dealer network in Spain and good response from technical service.

The small print. Like practically all Chinese manufacturers (except for some high-displacement models from Voge), the toll to pay for buying an Asian motorcycle is that you have to go to the workshop quite a bit. The Voge’s maintenance is every 4,000km, compared to 12,000km for its direct rival, the Honda ADV 350. A point to keep in mind for all those drivers who drive close to 10,000km annually.

2026 is coming even stronger. Zontes has made a splash in 2025, and has even more reason to do so in 2026.

• They are going to increase the maintenance interval to 5,000km thanks to an oil cooler.
• The bike will come with a heated seat.
• New display.
• Cruise control.
• Suspension improvements.
• On the other hand, in China, it is sold at the same price as the current model, so hardly any price increase is expected.

2026 will be a key year in the motorcycle world: it is more than likely that Chinese manufacturers will take the top 1 for the first time.

Zontes is not alone. Zontes has become a manufacturer capable of surpassing giants such as BWM, Kymco and Kawasaki in registrations. But just look at the top 10 units registered in Spain to understand that it is not alone.

Position four is occupied by Voge, a Chinese manufacturer that has managed to place its 900 DSX as the best-selling trail in Spain. In 10th place, QJmotor is beginning to make its mark. The future of the motorcycle in Spain is inevitable: it passes through China.

Image | Zontes

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