Peter Thiel’s latest madness is to exchange barbed wire for a subscription
Livestock farming is a highly sacrificed world that is unlikely to be replaced by AI, but that does not mean that technology can alleviate the hard task of caring for livestock. And even more so when one of the most influential men in technology believes in you: Peter Thiel, co-founder of PayPal and Palantir, has a new futuristic bet between eyebrows: putting solar-powered smart collars on cows. Cows with subscription collars. More specifically, Thiel and his fund have put money into Haltera New Zealand startup that has been betting for a decade on solar feeding collars with GPS and artificial intelligence to control cows as if it were a 2.0 barn. Just a few weeks ago Halter managed to harvest a financial injection of $220 million led by Thiel’s Founders Fund, which allowed it to reach a valuation of $2 billion. In essence, these collars allow the cows to be guided using audio signals and vibrations so that they adhere to virtual limits that the farmer establishes within the app, without the need to build a fence. According to explains the startupanimals only need 10 days to learn the stimuli, something that supports science. each necklace send more than 6,000 data per minute to the cloud with information on health, movement, fertility or behavior, which allows, for example, to optimize grazing or reproduction. In addition to the initial investment of the collar, the service consists of a subscription of between five and eight dollars per cow in the United States plus the cost of installing the infrastructure. Why is it important. Because on the one hand it is increasingly difficult to find ranchers and those who remain are turning older and have to travel to their farm with the consequent expense of fuel for routine surveillance or care tasks. Halter means that the farmer does not have to go as often because it solves three problems at the same time: there is no need to build fences to keep them within an area, it minimizes the need for personnel in the field and the system detects health anomalies in the animal based on metrics that usually go unnoticed in the initial stages of certain diseases. Context. Extensive livestock farming has low technological penetration and high dependence on labor and it is not because there is a lack of initiatives to modernize it. According to the American specialized media iGrow, at least 21 companies in the sector in the North American country went bankrupt in 2025 alone. The problem is that alternative technologies are expensive, difficult to sell to professionals and have an unclear return on investment. As mentions the consulting firm McKinseymore than half of professionals in the sector mention high prices as a barrier to the entry of new technologies. With Halter, calculating the ROI considering savings in travel or labor is clearer. In detail. The financing acquired by Halter aims to consolidate its presence in the United States, Australia and New Zealand, as well as expanding into other markets such as Ireland, the United Kingdom and parts of North and South America. This geographical expansion has a technological ally to improve its surveillance: integration with Starlinka fundamental strategic improvement to operate in areas with coverage problems. Halter CEO and Founder Craig Piggott explains that this improvement will make livestock work more attractive, which helps new generations see the profession as something less slave-like and bearable. It’s his fault”Cowgorithm“, the algorithm behind it: a huge dataset that contains 7 billion hours of bovine behavior to know how to read and interpret results. Yes, but. On paper, the theory offers a technology that reduces the frequency of visits to the farm, anticipates possible diseases and also optimizes reproduction through a subscription service. Or what is the same: that the shoulder on which a business stands is the technology of a specific company. If the service fails, the rancher has no containment alternative. If the company raises its quotas, the rancher is sold on this alternative. Likewise, adding connectivity also incorporates the risk of attacks and vulnerabilities that can affect the exploitation and well-being of the animal. We mentioned before that cost is one of the great barriers to the entry of new technologies in the sector. A survey of South Dakota State University among farmers in the Midwest of the United States shows that the second reason is data privacy: Halter is not clear about the destination of this enormous volume of information that he accumulates. In Xataka | He is one of the richest men in the world and is obsessed with the Antichrist. The Pope has four things to tell you In Xataka | Peter Thiel’s “anti-scholarship”: a salary of $5,400 a month for dropping out of college and going to work Cover | Halter and Gage Skidmore